BRAND BOOK
Anything you can imagine.
Table of Contents 6
Mission / Vision
7
style guide
8
logo
10
typeface
11
color palette
12
products
14
environmental
What is imagine? Imagine is a University of Houston Graphic Design Pop Up shop that represents creativity and encourages imagination and creation. Selling a variety of products from sketchbooks, poster, and t-shirts with dadaism influences and edgy collage aesthetics.
Mission: To provide an inspiring, thought provoking, creative environment and product for our customers and culture.
Target Audience anyone with a passion for deep thinking, people with a creative mind, artist, college students, men and women, young and old. Anyone.
6
Style Guide Personality
roots in dadaism with a funky collage style art. Designing products that are both fun to look at and enjoyable to own. Edgy in style with a dream like quality.
7
Logo
This is the primary logo. “Imagine” is made using (Nexa Slab Bold). The tagline underneath should be aligned with the tail of the “g” and should be made using (Bebas Neue regular with (150 tracking) and aligned to the “i”.
8
Logo Lock-Up & Secondary Logo
Lock Up version is placed in white on a solid back rectangle.
Logo can also be placed without the university of houston graphic design.
The “I” should lay down and reach the middle of the “M”. 9
Typefaces
Nexa Slab Bold (title)
ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_+ Bebas Neue Bold (text)
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%^&*()_+ Bebas neue regular (text)
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 !@#$%^&*()_+ 10
Color Palette hex # f7e244 C-5 R-247 m-5 G-226 y-85 B-68 k-0
hex # ef4044 C-0 R-239 m-90 g-64 y-75 b-68 k-0
hex # 66cad8 C-55 R-102 m-0 G-202 y-15 B-216 k-0
hex # ffffff
hex # 000000
C-0 m-0 y-0 k-0
C-0
R-255 G-255 B-255
R-0 m-0 G-0 y-0 B-0 k-100
11
Products Sketchbooks
u niversity of houston
12
graphic design
Posters
T-Shirts
13
Environmental
14
15
Environmental
The pop-up shop allows for a flexible and unique setup. the welcome sign can be placed on either side. the back wall and provides structure to the shop.
16
The shop should allow for a nice flow and provide an open and enjoyable space for the customers to shop.
17