brand guidelines
out with the old in with the nĂź
a nü intro •• schools play an important role in teaching our children good environmental stewardship. if school lunches are being served on an environmentally damaging product; it’s not a great example to set. the way our kids are eating their lunch does in fact have a huge impact on the health of our planet. currently all the products used to serve lunch in schools are hurting our environment. our kids and earth deserve better. so, it's time for change. it's time for nü.
n端 contents 6 values 8 logo 10 color palette 11 color use 12 type use 13 typeface 14 brand language 15 n端 hierarchy 16 the n端 look 18 n端 stuff
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what makes it a nü value •• the mission•• Rethinking the old school and wasteful ways our children eat lunch. Providing solutions to save our planet, educate, and encourage students in a way that feels nü school.
our beliefs•• nü believes that there is a friendlier way to feed and educate the next generation on the importance of sustainable resources.
what does nü do? nü has removed all the harmful products from school lunches that hurt our planet. the goal is to help clean up the earth and educate our children on the ways they can make a difference.
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love our logo•• the nü logo was created with a younger generation in mind. nü is the voice for kids ready to help make a change. our logo empowers and encourages kids to be proud of the difference they are making in the world.
primary
secondary
nü
nü nü 8
nü
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n端 colors primary
n端 green C - 38 M-0 Y- 40 K-0
ren端 blue R- 161 G- 212 B- 172
# a1d4ac
C - 70 M - 42 Y- 42 K - 10
n端 earth brown R- 84 G- 122 B- 130
# 547a82
C - 58 M - 60 Y- 55 K - 30
R- 93 G- 80 B- 82
# 5d5052
secondary mellow yellow C - 10 M-0 Y- 30 K-0 # e4eec1
better blue R- 228 G- 238 B- 193
C - 70 M - 10 Y- 38 K-0
R- 63 G- 172 B- 168
# 3faca8
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a nü way to color the world••
nü the main logo is what will most commonly be placed on print material and used to represent the brand.
"nü green" is used most often.
the secondary logo is used in the brand language and type. this logo can be used in any color. mostly "nü green".
"renü blue" is used when the main logo clashes with other materials.
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"nü earth brown" is used when the logo is placed on "nü green".
nü will always be highlighted in large type. nü can also be highlighted in color for text type.
a nü way to spread the word•• the “••” symbol reoccurs throughout the brand. it's a symbol for our logo.
friendly and rounded sans-serif typeface always in lowercase for soft and more approachable feel. periods are always “nü green” when possible. the green period represents a nü green earth.
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•
nü typeface title / header typeface Omnes (bold) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
text typeface Omnes (medium) abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
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a nü way to speak the word•• “out with the old, in with the nü” “nü lunch. nü world.” “time to make your world a nü one” “feeding the nü generation”
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nü hierarchy 45pt (Omnes Bold)
nü lunch. nü world.
30pt (Omnes Bold)
nü lunch. nü world. 12pt (Omnes Bold)
nü lunch. nü world. 10pt (Omnes Medium) nü lunch. nü world.
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the nĂź look images are always of smiling happy kids. imagery is either of kids making a difference or using nĂź products.
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nü food wrap•• 10" 1"
nü lunch. nü world.
pre-cut sheets
500
eco friendly food wrap
5"
500
pre-cut sheets
every sheet makes our world a nü one.
10.7 in x 13.6 in 27 cm x 34 cm
nü lunch. nü world.
500 pre-cut sheets
every sheet makes our world a nü one. eating with nü helps keep harmful waste out of our planet. this wrap is good for our earth because it’s made from things that don’t hurt it. no plastics. no styrofoam. just a nü wrap that is fun to eat from.
••
for more info visit: nuworld.com
thank you for wrapping with nü.
14"
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nü wrap sheet nü wrap sheets are an eco friendly solutions to the plastic wrap that most schools use to wrap our children’s food. plastic hurts our earth. our wrap sheet is good for your food and even better for our planet.
10.5"
nü wrap sheets are compostable and keeps your food fresh.
nü lunch. nü world.
10"
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nü box••
8.25" 2" .75"
6"
1" 8.25"
1.5"
6"
1"
1.5"
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nĂź box is the solution to the infamous cafeteria styrofoam lunch tray. these trays are being used at an alarming rate and end up in our landfills. styrofoam can not be degraded so they pollute our planet. the nĂź tray is here to change that. providing a way for kids to eat lunch thats good for our lunch and even better for our planet.
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a nü movement•• kids have the power to change the future of our planet. nü believes in encouraging them to make a difference and educate them on how they can help protect our planet.
a series of posters, t- shirts, and school supplies will be used to help promote and voice the nü brand.
what if you could help change the world?
you have the power to make a change.
nü thinks you can.
and nü wants to help.
nü lunch. nü world.
nü lunch. nü world.
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24"
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follow nü everywhere •• /nuworld
@nuworld
@nuworld
also visit nuworld.com for more info
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