2022 Downtown West Palm Beach Market Survey

Downtown West Palm Beach

Market Survey Prepared for:

2 Table of Contents Background and Objectives 3 Methodology 4 How To Read This Report 5 Summary of Findings 6 Visitation 9 Image 18 Ratings of Downtown West Palm Beach 26 Future Visitation 28 Additional Offerings 32 Lifestyle 35 Residency 40 Demographics 42

In 2011, the West Palm Beach Downtown Development Authority (DDA) launched a marketing research program to assist the development of its marketing plan. The DDA continued this program in 2012, 2013, 2015, and 2019 to provide an update as well as provide information on a trended basis in order to track progress and change.

Background and Objectives

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Additionally, an understanding of market area residents in terms of awareness, visitation, perception of the area, barriers to visitation, etc. is sought. As such, a two-part research study has been undertaken. This report presents findings from the second part of the research - a survey of Palm Beach County residents. The first part of the research, reported separately, is an on-site survey of Downtown West Palm Beach visitors.

The goal of the research is to provide understanding and insights of current visitors in terms of visit behavior, spending, wants/needs, satisfaction, demographic profile, etc.

4 Methodology Who? What? Where? When? Samples were drawn on the basis of residential household location in terms of distance from Downtown West Palm Beach as follows, with an equal split between genders within each sector: • Sector 1 (n=76): under 1 mile • Sector 2 (n=75): 1 to under 5 miles • Sector 3 (n=76): 5 to under 10 miles • Sector 4 (n=81): 10 to under 20 miles, Palm Beach County only • Total: n=308 These sectors are referred to as the target market area 11-minute interview Dual mode (telephone/online)survey NOTE: Prior to 2021, this survey was conducted as a telephone-only survey. Beginning this year, respondents took either an online or a telephone survey. Due to differences in how respondents experienced the survey, trending is not shown and/or only online data is shown for certain questions. West Palm Beach DDA named as survey Samplesponsorrecords were selected by geography (latitude/ longitude coordinates) by radii around the West Palm Beach DDA address. Interviews took place between December 21, 2021 and February 1, 2022

Significance testing has been conducted among the various subgroups presented. Letters and/or color frames denote a significant difference versus the subgroup indicated at the 95% level of confidence. The term “Top 2 Box” refers to respondents providing a 9 or 10 rating (on a 10 point scale) on a particular question/topic.

Data by sector, year, and demographic subgroups were reviewed (data available in the crosstabulation reports) and, depending on relevance, may or may not be presented.

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How To Read This Report

Data presented in total and by demographics are weighted into market proportions by Sector population and Age (per U.S. Census Bureau). Data presented by Sector are weighted into market proportions by Age (per U.S. Census Bureau)

Summary of

Findings

The Most Common Complaints About The Area Revolve Around Parking and Traffic

The difficulty of finding parking, cost of parking, and traffic continue to be top complaints. Additionally, ratings for parking availability and fees have declined sharply since 2019, especially among residents who live further than 10 miles from Downtown.

Improving perceptions on parking – especially among those who live further away and would need to drive to the area – would encourage more visitation in the future.

Those who live more than 5 miles out are also less optimistic about the future of downtown West Palm Beach as an urban destination.

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Residents Who Live Further Away Have a Less-Than-Rosy View of Downtown West Palm Beach and Could Benefit From Learning More About the Area’s Strengths

Residents Who Live Closest to Downtown View the Area in a More Positive Light, Possibly Because They Don’t Need to Drive There

Residents who live more than a mile away from Downtown are far less likely to recommend the area as a dining, shopping, and entertainment destination and less likely to visit the area themselves.

Use TV Advertising to Get the Word Out About Area Offerings, Especially Any that Can Be Done Safely Outdoors

Residents Aren’t Yet Fully Confident That They Won’t Be Exposed to COVID While Visiting Downtown and Likely Chose Their Activities Accordingly

Perhaps it is for this reason that many of residents’ most recent visits were activities that could be done outdoors – events, dining, and exploring municipal/community offerings.

Residents Are Still Wary of COVID, But Looking to Get Out of the House After Two Years In Lock Down

Emphasize events and activities that can be done outdoors with social distancing and be sure point residents to clear and easy parking instructions whenever possible.

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While residents heavily use both TV and social media to learn about local news and events, those who live further away tend to rely more heavily on TV. Since this group needs more encouragement to visit the area than those who live closer, this is the channel to focus more effort on. When communicating via social media, focus on Facebook/Meta – this platform is especially popular among those living more than a mile away from Downtown.

Residents who live closest to downtown are least likely to be concerned about exposure to the virus, but even then, more than half of Sector 1 residents gave middling ratings for their perceived safety.

Visitation

10 Live or Work Downtown Visited - Do Not Live or Work Downtown Have Not Visited 2021 Sector Analysis Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles A B C D (n=76) (n=75) (n=76) (n=81) Nearly All Local Residents Have Visited Downtown West Palm Beach At Some PointQ2 Ever SignificancevisitedTesting at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2019 Total 2021 (n=308) Have you ever visited Downtown West Palm Beach? 100% 100% 95% 93%Have Visited VisitedHave93% Visited - Do Not Live or DowntownWork81% Live DowntownWorkor12%HaveVisitedNot7% 5% 7% 29% 58% 76% 92% 71% 42% 19% 2% BCD CD AB ABC D      A B

11 Nearly Half of Residents Have Visited Downtown Within the Past Month, and We Continue to See that Residents Who Live Closer to Downtown Are Likely to Have Visited More Recently Q3 Time of Past visit Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2019 19% 27% 13% 6% 23% 12% weekPast Past month Pastmonthsthree yearPast Longer ago than that downtownLive/workinWPB When was the last time you visited downtown West Palm Beach? Among those who have visited (n=300) Visitation History 2021 Sector Analysis When was the last time you came to downtown West Palm Beach? (Among those who have visited/work/live) Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=300) (n=76) (n=75) (n=73) (n=76) A B C D Past week 19% 18% 27%D 19% 13% Past month 27% 3% 13% 34%AB 19%A Past 3 months 13% 3% 8% 9% 20%AB Past year 6% 4% 3% 2% 11%C Longer ago than past year 23% 0% 7%A 16%A 35%ABC Live/work in downtown WPB 12% 71%BCD 42%CD 20%D 2%    

12 94% 4% 1% 0% 0% 0% 0% Using a Personal Vehicle Continues to Be the Widely Preferred Way to Travel to Downtown Preferred methods of travel to Downtown Area Among those who have visited and do not live/work downtown (n=128)** Mycar/truckpersonal Ride (Uber,shareLyft) Bus Motorcycle/Scooter Walk Brightline Other Q4a Preferred mode of travel to downtown area Multiple Responses Accepted Comparisons to 2019 not shown due to changes in survey methodology **Only online results shown due to differences in survey methodology

13 28% 27% 26% 10% 2% 2% 1% Events, Dining Out, and Municipal/Community Offerings Are The Top Reasons For Recent Visits to Downtown West Palm Beach What was your MAIN reason for your last visit to Downtown West Palm Beach? Top Mentions among those who have visited (n=227)** Events Dining Municipal/Community Art & Entertainment Shopping Work/workplacesrelated Bars/Nightclubs Q5a Main reason for visiting today Comparisons to 2019 not shown due to changes in survey methodology **Only online results shown due to differences in survey methodology 2021 Top Mentions Events Dining CommunityMunicipal/ Arts & Entertainment Sandi Tree on the waterfront 10% Tree Lighting at The Square 7% Cheesecake Factory 9% Convention Center 6% Clematis Street 6% The Square 6% Kravis Center for Performing Arts 7% Holiday events in particular were a major draw at the time this survey was conducted.

14 Recently, Events Have Pulled In Residents Who Live More Than a Mile Away While Dining and Municipal/Community Offerings Have Brought In Residents From All Sectors What was your MAIN reason for your last visit to Downtown West Palm Beach? Top Mentions among those who have visited Q5a Main reason for visiting today †Caution: Extremely low base Comparisons to 2019 not shown due to changes in survey methodology **Only online results shown due to differences in survey methodology Main Reason For Last Visit By SectorSector1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=15)†** (n=64)** (n=73)** (n=75)** A B C D Events 13% 32% 21% 29% Dining 34% 25% 36% 21% Municipal/Community 33% 29% 26% 25% Art & Entertainment 20% 8% 8% 16% Shopping 0% 0% 1% 2% Work/work related places 0% 3% 4% 1% Bars/Night Clubs 0% 0% 2% 0%

15 Municipal/Community Offerings, Dining Options, Events, and Arts & Entertainment Are the Most Popular Draws to the Area What events/places/establishments in Downtown West Palm Beach have you ever attended or visited? Among those who have visited downtown West Palm Beach (n=227)** Q5a/b Events/places/establishments ever visited Multiple Responses Accepted Comparisons to 2019 not shown due to changes in survey methodology **Only online results shown due to differences in survey methodology 77% 74% 66% 54% 7% 3% 3% Municipal/Community Dining Events Arts & Entertainment Shopping Bars/ Nightclubs Work/work related places 2021 Top CommunityMunicipal/Mentions Dining Events Arts & Entertainment The Square 46% Clematis Street 41% Cheesecake Factory Rocco’s45% Tacos 32% Sunfest 36% Kravis Center for the Performing Arts 44%

16 Event Visitation Is Particularly High Among Sector 2 Residents What events/places/establishments in Downtown West Palm Beach have you ever attended or visited? Among those who have visited downtown West Palm Beach Events/Places/Establishments Ever Visited By Sector Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=15)†** (n=64)** (n=73)** (n=75)** A B C D Municipal/Community 67% 64% 70% 78% Dining 80% 81% 85%D 70% Events 60% 86%CD 72% 60% Art & Entertainment 41% 60% 53% 59% Shopping 0% 0% 5% 7%B Bars/Nightclubs 0% 2% 7% 3% Work/work related places 6% 5% 7% 2% Q5a/b Events/places/establishments ever visited Multiple Responses Accepted †Caution: Extremely low base Comparisons to 2019 not shown due to changes in survey methodology **Only online results shown due to differences in survey methodology

17 The Kravis Center Remains the Most Visited Arts and Cultural Venue, Followed by the Norton TheMuseumKravisCenter is an especially big draw for residents who live further away. N2 Arts/cultural venues ever visited Multiple Responses Accepted ↑ ↓ Change versus 2019 2021 Sector Analysis And which of the following arts and cultural venues have you ever visited in Downtown West Palm Beach, if any? Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=300) (n=76) (n=75) (n=73) (n=76) A B C D Kravis Center for the Performing Arts 58% 55% 68% 79%AB Norton Museum of Art 58%D 53%D 47% 34% Harriet Himmel Theater 17% 23%D 17% 7% Palm Beach Drama Works 29%CD 22%CD 5% 5% Palm Beach Photographic Center 13%D 15%D 14%D 0% Historical Society 9% 15%D 8% 4% 74% 37% 6%7%7%17% Arts and Cultural Venues Visited (Aided) Among those who have visited downtown West Palm Beach (n=300)     

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19 51% 50% 45% 44% 39% 32% 27% 25% 21% 17% Residents Consider Food, Ambiance, and Activities to Be The Area’s Biggest Strengths What would you say are the area’s strong points? Total Respondents (n=235)** The restaurants The atmosphere Many things to placesdo/to go The scenery The events entertainmentTheoffering Organized/Clean/Safe The stores Family Friendly Convenient Q7a Downtown STRENGTHS Multiple Responses Accepted Comparisons to 2019 not shown due to changes in survey methodology **Only online results shown due to differences in survey methodology There’s room to improve perceptions on the area’s convenience, family-friendliness, shopping options, and safety.

20 28% 21% 17% 5% Residents’ Main Complaints About the Area Are Car-Related, with Parking Being a Particular Sore Spot What would you say are the area’s weak points? Total Respondents (n=235)** Parking is a hassle Traffic Parking is expensivetoo It’s expensive It’s crowded Safety Not enough stores Not entertainment/eveenoughnts/activities No weak points Q7b Downtown WEAKNESSES Multiple Responses Accepted Comparisons to 2019 not shown due to changes in survey methodology **Only online results shown due to differences in survey methodology

21 Almost Half of Parents Feel There Are Not Enough Children’s Activities in the Downtown Area, a Sizeable Increase from 2019 (36%) Q9c Have children / Q9d Sufficient activities for children 35%Yes64%No Sufficient activities for children downtown (Among those who have(n=61)children) 30%YesknowDon’t47%No23% Have Children (n=308)

22 8% 4% 8%3% 6% 4% 8% 4% 9%5% 3%3% 5% 5% 4% 4%7% 5% 4% 15% 6% 14% 15% 11% 18% 15% 13% 8% 6% 12% 20% 18% 14% 17% 13% 11% 11% 9% 14% 8% 11% 3% 14% 10% 3% 5% 13% 22% 18% 17% 10% 10 - Extremely Safe 123456789 - Not At All Safe Don'tRefusedKnow Residents Are Still Somewhat Wary of COVID-19 Exposure When Downtown In light of the COVID-19 pandemic, how safe do you feel when visiting Downtown?* TOTAL (n=308) Sector 1 (n=76)A Sector 2 (n=75)B Sector 3 (n=76)C Sector 4 (n=81)D COVID1 In light of the COVID 19 pandemic, how safe do you feel when visiting Downtown? Significance Testing at 95% Level of Confidence Between the Columns (ABCD) Note: Significance shown only for Top 2 Box *Added 2021 Perceptions of safety with regard to the pandemic improve the closer a resident lives to the downtown area. D B BB

23 Almost a Third of Residents Are Very Optimistic About Downtown’s Future as an Urban Destination Optimism about the future of downtown West Palm Beach as an urban destination* Top 2 Box score – 9 or 10 out ofQ9g10Optimism about the future of downtown West Palm Beach as an urban destination Significance Testing at 95% Level of Confidence Between the Columns (ABCD) Note: Significance shown only for Top 2 Box *Added 2021 Optimism is highest among residents who live within 5 miles of Downtown West Palm Beach. 9% 5% 4% 3% 9% 7% 8%5%3% 6% 7% 3% 11% 15% 6% 10% 15% 7% 3% 8% 13% 9% 17% 7% 10% 16% 17% 21% 17% 17% 15% 22% 8% 14% 13% 16% 7% 21% 26% 28% 18% 16%10 - Extremely Optimistic 123456789 - Not At All Optimistic Don't Know TOTAL (n=308) Sector 1 (n=76)A Sector 2 (n=75)B Sector 3 (n=76)C Sector 4 (n=81)D A A

24 Generally, Residents Like The Direction of Improvements Being Made, But Complain About Parking, Traffic, and High Prices City leaders, the DDA, and others are working to make downtown West Palm Beach an urban destination… How optimistic are you about the future of downtown West Palm Beach as an urban destination? Why do you say that? Open end question “It’s up and coming and they seem to always be trying downtown.”improveto “The area has a lot of potential, especially if it is easier to get to and from and has reasonable pricing (especially for locals).” “West Palm Beach has all the thatshoppingelementsdesirableofnightlife,andscenerylocalsandtouristsalikewouldenjoy.” “It's become over developed as far as more buildings,condos,etc.” “There is too much crime, and I don't feel safe at night.” “It’s very frustrating going downtown because you never know if you can find parking, or it's too expensive. to attract tourism. They need to improve the situation.”parking Some participants fear overdevelopment or say that they have safety concerns about the area. Q9h Reasons for optimism about Downtown WPB development Not OptimisticOptimistic “The roads areobscene.”becomingclogged.becomingTrafficis“The area improvingkeepsinagoodway.”

25 NPS Scores Are Significantly Higher For Residents Living Closest To Downtown Likelihood to recommend downtown West Palm Beach as a dining, shopping, and entertainment destination* NPS Likelihood to recommend downtown West Palm Beach as a dining, shopping, and entertainment destination NPS = % of Promoters % of Detractors Significance Testing at 95% Level of Confidence Between the Columns (ABCD) *Added 2021 38% 27% 34% 31% 46% 32% 13% 24% 29% 27% 31% 60% 42% 40% 28% Total Sector 1 Sector 2 Sector 3 Sector 4 Detractor (0 – 6) Promoter (9 – 10) Passives (7 8) (n=308) (n=76)A (n=75)B (n=76)C (n=81)D NPS -7 33 8 9 -18BCDBCD AAA

Ratings of Downtown West Palm Beach

27 2021 Analysis By Venue Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=308) (n=76) (n=75) (n=76) (n=81) A B C D Atmosphere 50% 50% 41% 42% Safety during the day 51% 43% 37% 45% Quality of restaurants 45% 38% 42% 39% Restaurant choices 44% 41% 37% 39% Special events 41% 41% 32% 42% Quality of shopping establishments 23% 35% 32% 33% Entertainment 44% 37% 29% 41% Cleanliness 28% 31% 33% 33% Variety of shopping establishments 28% 36% 23% 36% Ease of finding your way around 48%D 48%D 31% 20% Safety during the evening/at night 21% 30% 25% 22% Accessibility (getting to your destination) 39% 29% 28% 25% Availability of parking 18%D 19%D 10% 4% Parking fees 16%D 17%D 9% 4% Perceptions of Downtown Are Highest When It Comes to Atmosphere and Daytime Safety However, daytime safety has declined since 2019. Additionally, positive perceptions of parking costs and availability have also declined since 2019, especially among residents of Sector 4. *Base varies by question. Due to high number of “don’t know” responses, these questions are among those answering. Q8 Ratings of Downtown WPB Summary of top 2 box ratings Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2019 23%24%24%29%29%30%32%32%33%36%39%44% 7%7% Ratings of Downtown West Palm Beach Top 2 Box (rating 9 or 10 on a 10-point scale)      

Future Visitation

29 38% 64% 54% 45% 34% Likelihood To Visit Downtown West Palm Beach Has Declined Sharply Since 2019 – a Change Driven Mainly by Those Living 10 or More Miles Away How likely are you to visit downtown West Palm Beach in the future? Top 2 Box score 9 or 10 out of 10 TOTAL (n=308) Sector 1 (n=76)A Sector 2 (n=75)B Sector 3 (n=76)C Sector 4 (n=81)D Q9a Likelihood to visit Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2019 D CD  

30 (n=235)**Total Sector A(n=15)†**1 Sector B(n=64)**2 Sector C(n=76)**3 Sector D(n=80)**4 62% 54% 43% 38% 24% 19% 26% 27% 28% 23% 26% 10% 56% 45% 35% 45% 37% 21% 63% 55% 50% 49% 26% 21% 65% 53% 43% 33% 23% 15% 19% 16% 14% 11% 5% 12%15% 26% 16% 16% 6% 19% 26% 12% 18% 23% 0% 8%11% 20% 20% 16% 3% 2% 11% 20% 10% 7% 8% 12% Free parking Better/Easier Parking More parking spaces More free events More events in general More entertainment venues in general Improving Perceptions on the Parking Situation Would Help Encourage Residents to Visit More Often, Especially Those Who Live Further Away What would encourage you to visit downtown West Palm Beach more often? More kids/family events Security More restaurants/bars/cafes More stores Other Nothing/Don't know Q9b Reasons encouraging to visit again Multiple Responses Accepted Significance Testing at 95% Level of Confidence Between the Columns (ABCD) †Caution: Extremely low base Comparisons to 2019 not shown due to changes in survey methodology **Only online results shown due to differences in survey methodology CD D B C

31 26% 56% 39% 33% 24% Only a Quarter Of Residents Say They Expect to Visit Arts and Cultural Venues in the Next Year – a Significant Decrease Compared to 2019 How likely are you to visit arts and cultural venues in the next year? Top 2 Box score 9 or 10 out of 10 TOTAL (n=308) Sector 1 (n=76)A Sector 2 (n=75)B Sector 3 (n=76)C Sector 4 (n=81)D Q9aa Likelihood to visit arts/cultural events next year Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2019 This change is primary driven by Sector 4. Meanwhile, those in Sector 1 have not been deterred, and are actually slightly more likely to visit these venues than they were in 2019.  CD 

Additional Offerings

33 Residents Want More Dining Options, Especially Casual Dining and Coffee Shops/Cafes Which of the following would be important additions to the Downtown West Palm Beach area? Top 5 Offerings Per Sector Q10 Suggestions on additional offerings to the area †Caution: Extremely low base **Only online results shown due to differences in survey methodology 2021 Sector Analysis** Total Sector 1† < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles #1 Casual dining Fast food dining Casual dining Casual dining Casual dining #2 BooksCoffee(Tie)shop/Caféand/ormusicstore Books and/or music store Coffee shop/Cafe Coffee shop/Cafe Gifts and specialty shops #3 Gifts and specialty shops Fitness/GymFine(Tie)dining Food hall Movie theater Antique stores #4 Art galleries (Tie) Home furnishings / clothing/accessoriesMen's/Supermarket Movie theater Gifts and specialty shops Books and/or music store #5 Antique stores Casual(Tie)diningFoodhall Men's clothing/accessories Art galleries Coffee shop/Cafe … except residents who live within a mile of Downtown, who would prefer more fast food offerings.

34 Residents Look Forward to the Return of Events at the Kravis Center and Other Local Venues – Most Notably Live Performances Think of arts and cultural events or activities held in another city, downtown district…and tell me which ones you would consider attending if held in downtown WPB? Open end question “I like to see shows at the Kravis center but not seeing any shows at this point due to COVID.” “More Broadway type shows and definitely I would go to Cirque Du Soleil.” “Live concerts by more artists...sidewalkwell-known art festivals...food competition/gatherings.”truck “JazzFest (like) in New Orleans.” “I would love to see a South by Southwest type of event in the West Palm Beach downtown area.” “Book fairs, open air concerts, plays, and ballet. These occur at Mizner Park in Boca and in Miami.” Some participants mention they would like to see music and cultural festivals which are held in other US Cities, like South By Southwest, or JazzFest. Q9ab Cultural events/activities would attend if held in Downtown West Palm Beach

Lifestyle

36 Area Residents Favor The Square and Boca Town Center as Destinations for Shopping, Dining and Entertainment However, those in Sector 1 have a strong preference for Clematis Street. Q11a Favorite location for shopping, dining, arts, culture and entertainment Significance Testing at 95% Level of Confidence Between the Columns (ABCD) †Caution: Extremely low base Comparisons to 2019 not shown due to changes in survey methodology **Only online results shown due to differences in survey methodology 2021 Sector Analysis What is your favorite shopping area, or location that offers a variety of activities such as shopping, dining, and entertainment? (First mention) Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=235)** (n=15)†** (n=64)** (n=76)** (n=80)** A B C D The Square 10% 17% 24% 12% Boca Town Center 0% 4% 5% 20%BC Atlantic Avenue 0% 13% 9% 11% Downtown at the Gardens 0% 4% 6% 6% Palm Beach Outlets 5% 12% 7% 7% Clematis Street 25% 3% 7% 8% The Gardens Mall 5% 13% 7% 4% The Mall at Wellington Green 12% 4% 11% 4% Worth Avenue 6% 7% 1% 6% Downtown Lake Worth 13% 8% 4% 4% Harborside Place (Jupiter) 0% 0% 3% 3% The Boynton Beach Mall 5% 4% 5% 2% Grandview Market/Warehouse District 0% 3% 3% 0%1%2%3%3%4%4%5%6%8%10%11%17%18% Favorite Shopping/ Dining/ Entertainment Areas

37 The Gardens Mall, Boca Town Center, The Square, and Palm Beach Outlets All Rank at the Top as Far as Destinations FrequentedQ11a/bAlllocationsfrequentedforshopping, dining, arts, culture and entertainment Significance Testing at 95% Level of Confidence Between the Columns (ABCD) Multiple Responses Accepted †Caution: Extremely low base Comparisons to 2019 not shown due to changes in survey methodology **Only online results shown due to differences in survey methodology Frequent Shopping/ Dining/ Entertainment Areas 2021 Sector Analysis What is your favorite shopping area, or location that offers a variety such as shopping, dining, and entertainment? What other areas or locations do you frequent that offer a variety such as shopping, dining, and entertainment? Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=235)** (n=15)†** (n=64)** (n=76)** (n=80)** A B C D The Gardens Mall 44% 43% 36% 30% Boca Town Center 6% 15% 21% 47%BC The Square 41% 39% 42% 26% Palm Beach Outlets 25% 22% 35% 33% Atlantic Avenue 0% 23% 30% 39% Clematis Street 25% 31% 32% 23% Downtown at the Gardens 15% 24% 27% 22% The Mall at Wellington Green 18% 32% 37%D 21% Downtown Lake Worth 22% 34%D 24% 12% Worth Avenue 6% 21% 13% 18% The Boynton Beach Mall 5% 16% 15% 16% Harborside Place (Jupiter) 0% 11% 14% 16% Grandview Market/Warehouse District 6% 0% 3% 6%B9%14%15%15%17%25%27%28%30%33%35%36%36%

38 Television and Social Media Are Residents’ Top Sources for Local News and Information Residents who live closer to Downtown primarily rely on social media for information on what’s happening locally, while those who live further out tend to get this information from TV. Q12a Sources used for local news and information on events, etc. Significance Testing at 95% Level of Confidence Between the Columns (ABCD) Multiple Responses Accepted †Caution: Extremely low base Comparisons to 2019 not shown due to changes in survey methodology **Only online results shown due to differences in survey methodology Sources of Local News and Information 2021 Sector Analysis What sources do you use for local news and information and for information about local events, shopping, dining, and entertainment? (Top mentions) Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=235)** (n=15)†** (n=64)** (n=76)** (n=80)** A B C D TV 41% 67% 71% 63% Social media (Twitter, Facebook, etc.) 60% 51%D 50%D 29% Newspaper 5% 40% 48% 37% Newspaper Palm Beach Post 5% 39%D 44%D 18% Newspaper Sun Sentinel 0% 10% 14% 24%B Internet 0% 3% 11% 16%B Text Messages 0% 10% 13% 7%9%14%26%34%46%58%17%

39 2021 Sector Analysis Those who use social media Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to miles20 (n=168)** (n=15)†** (n=50)** (n=58)** (n=45)** A B C D 54% 77% 71% 84% 51% 75% 67% 56% 76% 75%CD 47% 40% 28% 37% 31% 29% 10% 40% 33% 22% 37% 28% 26% 18% 5% 20% 17% 18% 12% 21% 14% 18% 12% 11% 19%D 5% Residents Who Live Closest to Downtown Are Very Likely to Be on Instagram, While Those Who Live Further Out Tend to Be Active on Facebook/MetaQ12b Use of Social Media / Q13c Social Media Sites Used Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2019 *Multiple Responses Accepted †Caution: Extremely low base ‡Comparisons to 2019 not shown due to changes in survey methodology **Only online results shown due to differences in survey methodology Do you use Social Media? TOTAL (n=308) Sector 1 (n=76)A Sector 2 (n=75)B Sector 3 (n=76)C Sector 4 (n=81)D Social Media Sites Used*‡ A significantly higher percentage of women use social media, compared to men. 3% 2% 26% 30% 22% 19% 39% 74% 67% 76% 81% 61%answernotPreferNoYesto D BC 9%16%21%24%33%33%52%63%74%

Residency

41 Similar to 2019, Nearly All Residents Live Here Year-Round Q13 SignificanceResidencyTesting at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2019 4%96% Total 2021 (n=308)YearresidentSeasonalresidentround Palm Beach County Residency Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles A B C D (n=76) (n=75) (n=76) (n=81) 92% 88% 98% 93% 5% 10% 2% 7% Year round resident Seasonal residentB

Demographics

43DemographicsQ16 Home ownership/ Q17 Hispanic/ Q18 Ethnic Background Significance Testing at 95% Level of Confidence Between the Columns (ABCD) 2021 Sector Analysis Total 2021 Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=308) (n=76) (n=75) (n=76) (n=81) A B C D Gender Male 44% 41% 48% 48% 47% Female 56% 59% 52% 52% 53% Home ownership Own 75% 52% 65% 74%A 83%AB Rent 22% 45%CD 29%D 26% 13% Hispanic Yes 7% 8% 13%D 9% 3% No 93% 89% 87% 91% 97%B Refused 0% 3% 0% 0% 0% Ethnic Background Asian or Asian American 5% 1% 2% 2% 4% Black or African American 7% 22%CD 19%CD 7% 4% White 89% 71% 75% 89%AB 93%AB Other 1% 1% 3% 2% 0% Refused/Don't know 1% 5% 2% 1% 1%

44DemographicsQ19 Age/ Q14 Marital Status/ Q15 Number of children Significance Testing at 95% Level of Confidence Between the Columns (ABCD) 2021 Sector Analysis Total 2021 Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=308) (n=76) (n=75) (n=76) (n=81) A B C D Age 18 to 24 7% 3% 10% 10% 4% 25 to 34 14% 15% 17% 16% 8% 35 to 44 17% 22% 21% 15% 10% 45 to 49 5% 16%D 14%D 5% 0% 50 to 54 14% 13%C 14%C 3% 6% 55 to 59 7% 5% 8% 13% 7% 60 to 64 8% 5% 6% 9% 10% 65 to 74 19% 10% 7% 19%B 39%ABC 75+ 9% 12% 4% 10% 17%B Mean 51.2 49.7 45.2 50.7 60.6ABC Marital Status Single 20% 34%D 29%D 20% 13% Married 56% 31% 51%A 43% 63%AC Living with partner 9% 19%D 8% 17% 7% Separated/divorced 10% 6% 6% 15% 9% Widowed 5% 8% 7% 6% 9% Refused 0% 3% 0% 0% 0% Number of Children 0 64% 86%B 62% 73% 81%B 1 17% 8% 20% 18% 9% 2 14% 1% 14%A 7% 6% 3 5% 5% 4% 3% 4% 4 0% 0% 0% 0% 0% 5+ 0% 0% 0% 0% 0%

45DemographicsQ20a Employment status Significance Testing at 95% Level of Confidence Between the Columns (ABCD) 2021 Sector Analysis Total 2021 Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=308) (n=76) (n=75) (n=76) (n=81) A B C D Employment status Full time employment 49% 47% 60%CD 41% 31% Part time employment 6% 8% 8% 10% 5% Homemaker 10% 2% 3% 6% 10% Full time student 2% 0% 3% 0% 2% Part time student 0% 0% 0% 0% 0% Retired 28% 20% 14% 35%B 49%AB Not currently employed 4% 11% 12% 8% 3% Refused 0% 12%BCD 0% 0% 0%

46DemographicsQ20SignificanceINCOMETesting at 95% Level of Confidence Between the Columns (ABCD) 2021 Sector Analysis Total 2021 Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=308) (n=76) (n=75) (n=76) (n=81) A B C D Income Under $35,000 16% 19% 18% 31%D 11% $35,000 $49,999 13% 4% 8% 14% 14% $50,000 - $74,999 14% 4% 16%A 17%A 12% $75,000 $99,999 14% 6% 23%AC 9% 14% $100,000 $149,999 19% 3% 10% 19%A 20%A $150,000 and over 16% 18% 13% 8% 18% Refused 9% 46%BCD 13% 4% 12% Mean (in $000s) 88.5 90 82 72 94C

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