Downtown West Palm Beach
On-site Visitors Survey
Prepared for:
2 Table of Contents Background & Objectives 3 Methodology 4 How To Read This Report 5 Summary of Findings 6 Visitation 9 Characteristics of Visit 16 Image 20 Analyzing Visitor Ratings, Experiences and Future Visitation 24 Lifestyle 30 Demographics 35
Background and Objectives
The City of West Palm Beach offers a variety of community events in downtown West Palm Beach. The City seeks to better understand visitors to specific events held in the downtown area (Clematis District and the Waterfront). These events include:
• Clematis By Night
• West Palm Beach Greenmarket
• Screen on the Green
• Sunday on the Waterfront
Specific informational goals for each event include:
• Motivations to attend
• Sources of event information (TV, radio, newspaper, online, WOM, etc.)
• Satisfaction (overall and specific components such as entertainment, food, beverage, etc.)
• Visitor lifestyle (media, visit locations, other events, etc.)
• Visitor demographic profile (age, income, race/ethnicity, presence of children, etc.)
• Visitor residency (County vs. Out-of-County, Full-time vs. Part-time)
• Economic impact to the area
3
Who? What? Where? When?
15 minute personal intercept
survey Chance to win one of five $100 gift card to downtown business offered to promote participation
Rotation across locations throughout each area
Locations:
• The Square
• Clematis District
• Greenmarket
• Sunday on the Waterfront
• Sandi Tree Lighting
Thursday, November 10,
Sandi Tree Lighting (5pm to 9pm)
Saturday, December 2, The Square (6pm to 10pm)
Saturday, December 9, Greenmarket (9am to 1pm)
Sunday, December 17, Sunday on the Waterfront (4pm to 7pm)
Thursday, December 21, Clematis District (5pm to 9pm)
Saturday, January 23, The Square (6pm to 10pm)
Saturday, January 6, The Square (6pm to 10pm)
Thursday, January 11, Clematis District (5pm to 9pm)
Saturday, January 13, Greenmarket (9am to 1pm)
Sunday, January 14, Sunday on the Waterfront (4pm to 7pm)
4 Methodology
2023: Total 160 visitors to Downtown West Palm Beach 63 visitors at Special Event 36 visitors at The Square
visitors
Clematis Street
61
at
How To Read This Report
Significance testing has been conducted among the various subgroups presented. Letters denote a significant difference versus the subgroup indicated at the 95% level of confidence. Sampling error of no greater than +/- 7.8% in total at the 95% level of confidence.
The term “Top 2 Box” refers to respondents providing a 9 or 10 rating (on a 10 point scale) on a particular question/topic.
Several subgroups are presented in this report:
• Visit Condition (interview conducted during a Special Event, at The Square or in the Clematis District, not during a Special Event)
The following subgroups were reviewed (data available in the cross-tabulation reports) and, depending on relevance, may or may not be presented herein:
• Trending by Survey Year
• The Square/Clematis District Day of Week (Weekday, Weekend) and Time of Day (Lunch, Afternoon, Evening)
• Demographics
• Top Areas/Zip Codes of Residence
5
Summary of Findings
Shifts in visitation patterns have become apparent since 2021, with downtown events now serving as a primary draw.
The events hosted in downtown are the primary draw for visitors to the area.
Since the conclusion of the pandemic, visitors are primarily attracted to events rather than the area and scenery. This shift can be attributed to the reopening of other areas that offer shopping and entertainment and the availability of alternative options.
Events have specifically been a significant draw for visitors to both The Square and the Clematis District.
Clematis Street and The Square also both serve as popular gathering spots for locals and tourists alike, offering opportunities for people watching, socializing, and fostering a sense of belonging and community spirit among residents and visitors.
Consider enhancing and broadening the diversity of events.
Organizing a diverse range of events and festivals, featuring music concerts, art exhibitions, culinary showcases, cultural celebrations, and seasonal festivities, could significantly boost visitation rates. These events can help to maintain a diverse profile of visitors and offer unique experiences to visitors.
This influx of visitors would have a positive economic impact on the downtown area, particularly considering the postpandemic environment where individuals are more inclined to spend money on leisure and entertainment activities.
7
Utilize social media to stimulate visitation growth in downtown West Palm Beach.
The majority of visitors see a bright future for downtown West Palm Beach West Palm Beach has undergone significant improvement and transformation. Ratings for restaurant quality, navigational ease, and entertainment variety have surged, largely due to special events in the downtown area.
Social media reigns as the top source for providing downtown event information
Social media and, unexpectedly, print media (which have seen a significant rise since 2021) are the main sources of local news and information. Facebook and Instagram continue to lead the way, while there has been a decrease in the utilization of Snapchat as a source.
Parking remains the primary weakness
The main issue for visitors entering downtown is the difficulty of finding parking. However, since the pandemic’s end, there has been a decrease in traffic concerns perhaps because more people are utilizing alternate means to travel to the downtown area other than car.
8
Visitation
The majority of visitors to downtown are residents or employees, making them repeat visitors.
First time visitation to West Palm Beach
Total 2023
Special Events The Square Clematis Street
10
A B C (n=63) (n=36) (n=61)
Significance Testing at 95% Level of Confidence Between the Columns (ABC) ↑ ↓ Change versus 2021 First Time 7% Repeat 93% 2% 8% 12% A 33% 53% 33% 65% B 39% 56% First Time Repeat Live/Work Downtown
(n=160)
56% Live/Work Downtown
Visitation history
Time of past visit
Among repeat visitors who do not live/work in downtown West Palm Beach (n=60)
2023 Analysis By Venue
Past week Past month Past three months Past year Longer ago than that
How many times would you say you have visited downtown West Palm beach in the past year? (Among those who have visited in the past year but do not live/work in downtown West Palm Beach)
number of visits
When was the last time you came to downtown West Palm Beach? (Among repeat visitors who do not live/work in downtown West Palm Beach)
In comparison to 2021, a notably smaller number of repeat visitors reported having visited downtown West Palm Beach within the last month. **Caution – Very low base (under 30)
11
Significance Testing at 95% Level of Confidence Between the Columns (ABC) ↑ ↓ Change versus 2021 35% 22% 13% 25% 5%
Total Special
A
Events The Square Clematis Street (n=60) (n=21**) (n=19**) (n=20**)
B C
Average
16.7 15.7 6.0 28.7
Past week 35% 48% 11% 45% Past month 22% 19% 26% 20% Past 3 months 13% 14% 16% 10% Past year 25% 19% 42% 15% Longer ago than past year 5% - 5% 10%
It seems that downtown events significantly attracted visitors to the area. This marks a shift from 2021 when people mentioned that they came for the area itself.
Main reason for visiting today
Top Mentions Total Respondents (n=160)
2023 Top Mentions
Special Event Visitors:
• 33% of The Square visitors stated that their primary reason for the visit was the Square. (n=36)
• 59% of Greenmarket visitors stated that their primary reason for the visit was for the Greenmarket. (n=29**)
• 20% of Sunday on the Waterfront visitors stated that their primary reason for the visit was for the Square. (n=20**)
12 41% 37% 13% 3% 3% 1% 1% 3%
Events Areas/Public Places Restaurants/ Ice Cream/ Coffee Work related places Entertainment Shopping Bars/ Nightclubs All others **Caution – Very low base (under 30) ↑ ↓ Change versus 2021
Events Areas/Public Places Restaurants/Ice Cream/Coffee Clematis by Night/Concert 14% Greenmarket 12% CityPlace/Rosemary Square/The Square (general) 13% Clematis Street (general) 9% Cheesecake Factory 4% Starbucks 3% Pizza Al Fresco 1% Salento 1% Lynora’s 1%
While the majority of visitors to downtown were drawn to the events, restaurants and public areas continue to be popular.
However, the area itself brought in significantly fewer people compared to 2021.
Total places have visited/will visit today in the downtown area
Total Respondents (n=160)
2023 Top Mentions
13 84% 65% 63% 32% 4% 3% 3% 3%
Events Restaurants/ Ice Cream/Coffee Areas/Public Places Entertainment Work related places Shopping Bars/ Nightclubs All others Multiple Responses Accepted *Added 2023 ↑ ↓ Change versus 2021
Events Dining Areas/Public Places Entertainment Tree Lighting at City Place/Rosemary Square/The Square 38% Clematis by Night/Concert 36% Greenmarket 28% Cheesecake Factory 21% Starbucks 21% Clematis Street (general) 32% CityPlace/Rosemary Square/The Square (general) 26% Kravis Center for the Performing Arts 12% Norton Museum 11% Flagler Museum* 8%
Even among visitors already present in The Square or Clematis District areas, their primary motivation for being there is the events.
Total places have visited/will visit today in the downtown area
Among those who were surveyed in The Square or Clematis Street1 (n=97)
2023 Top Mentions
14 78% 65% 59% 31% 3% 3% 2% 4%
Events Restaurants/ Ice Cream/Coffee Areas/Public Places Entertainment Work related places Shopping Bars/ Nightclubs All others 1 excluding those surveyed at special events Multiple Responses Accepted
Events Restaurants/Ice Cream/Coffee Areas/Public Places Entertainment Clematis by Night/Concert 47% Tree Lighting at City Place/Rosemary Square/The Square 32% Starbucks 24% Cheesecake Factory 21% Duffy’s 21% Clematis Street 30% CityPlace/Rosemary Square/The Square (general) 28% Water Fountain 14% Kravis Center for the Performing Arts 13% Norton Museum 12% ↑ ↓ Change versus 2021
Despite the appeal of events, restaurants, public spaces, and entertainment have experienced a decline in their attractiveness.
Total places EVER visited in the downtown area
Among those who have visited before but do not live/work in downtown WPB (n=60)
2023 Top Mentions
15 93% 70% 68% 35% 7% 0% 2% 2%
Events Restaurants/ Ice Cream/Coffee Areas/Public Places Entertainment Shopping Bars/ Nightclubs Work related places All others Multiple Responses Accepted ↑ ↓ Change versus 2021
Events Restaurants/ Ice Cream/Coffee Areas/Public Places Entertainment Tree Lighting at City Place/Rosemary Square/The Square 58% Clematis by Night/Concert 53% Greenmarket 32% Cheesecake Factory 37% Starbucks 30% Duffy’s 25% Clematis Street (general) 43% CityPlace/Rosemary Square/The Square (general) 35% Water Fountain 33% Norton Museum 22% Kravis Center for the Performing Arts 20% Flagler Museum 12%
Characteristics of Visit
Personal vehicles remain the predominant mode of transportation when visiting downtown.
Bus ridership has experienced a notable increase since 2021, which can be attributed to individuals feeling safer since the conclusion of the pandemic.
Methods of travel to Downtown area
Total Respondents (n=160)
Preferred Methods of Travel to Downtown Area
17 57% 22% 9% 4% 2% 2% 2% 1% 1% 1%
Car Walk Bus Ride share (Uber/Lyft) Bicycle Brightline Taxi Tri-Rail Motorcycle/ Scooter Other ↑ ↓ Change versus 2021
Total Respondents (n=160) 53% 24% 8% 6% 3% 2% 1% 1% 1% 1%
Other
My personal car/truck Walk Bus Ride share (Uber, Lyft) Brightline Bicycle Taxi Tri-Rail Motorcycle/ Scooter
In downtown, walking is the preferred mode of transportation, allowing individuals to explore the diverse array of shops, restaurants, and attractions.
Mode of transportation within downtown area*
Total Respondents (n=160)
18
*Added 2023
87% 4% 4% 3% 1% 1% 0% 1% Walking Ride share (Uber, Lyft) My own bike Share bike Motorcycle/ scooter Circuit RideWPB Other
On average, visitors spend four hours during their visit. Overall spending remains consistent with 2021 levels and surpasses prepandemic figures.
Characteristics of the Visit
Total Time Spent
2023 Analysis By Venue
Total Party Size (Adults + Children)
19
Significance Testing at 95% Level of Confidence Between the Columns (ABC) ↑ ↓ Change versus 2021
Total Special Events The Square Clematis District (n=160) (n=63) (n=36) (n=61) A B C
Average 4 hrs 5 hrs 3 hrs 5 hrs B Total Amount Spent Average Spend Per Party $86.60 $90.70 $97.20 $76.00 Average Spend Per Person $39.36 $31.28 $44.18 $50.80 Adults
Mean 1.8 2.1 C 1.9 C 1.4 Children in Party No Children 83% 78% 78% 92% A Total With Children 17% 22% C 22% 8% Mean (excluding No Children) 2.6 3.7 1.3 1.8
Mean 2.2 2.9 C 2.2 C 1.5
in Party
Perception
While the appeal of downtown remains prominent, it has declined compared to 2021, as has the allure of its scenery. Mentions of downtown events now rival scenery, making it one of the top three attractions.
Downtown strengths
Total Respondents (n=160)
Only 28% of downtown visitors with kids say being ‘Family Friendly’ is a
21 66% 53% 48% 47% 41% 31% 3%
The atmosphere The restaurants The scenery The events The waterfront It is family friendly Clean/ organized/ safe The fountain The stores The entertainment offering Many things to do/ places to go Other Multiple Responses Accepted ↑ ↓ Change versus 2021
strength
of the area
Parking remains the primary concern among visitors but more so from the perspective of being a hassle, and less about price.
Downtown weakness
Total Respondents (n=160)
22
Multiple Responses Accepted ↑ ↓ Change versus 2021 *Added 2023 20% 20% 19% 14% 10% 9% 9% 8% 8% 7% Parking is a hassle Parking is too expensive It's expensive (in general) High Homeless Population* No weak points Traffic Safety* Not enough stores Lack of free events* Not enough Entertainment /Events/Activi ties* It's crowded Not affordable*
There's a significant rise in visitors to Clematis Street without children, alongside a decline in those with children compared to 2021.
Have Children
Total 2023
Sufficient activities for children downtown (Among those who have children)
23 Special
The
District A B C (n=63) (n=36) (n=61)
Events
Square Clematis
**Caution – Very low base (under 30) Significance Testing at 95% Level of Confidence Between the Columns (ABC) Yes 21% No 79% 27% 19% 15% 73% 81% 84% Yes No
(n=160) Yes 55% No 42% Refused 3% 53% 71% 44% 47% 29% 44% 0% 0% 11% Yes No Don't Know/Refused Special Events The
Clematis District A B C (n=17**) (n=7**) (n=9**)
Square
(n=33)
Analyzing Visitor Ratings, Experiences, and Future Visitation Trends
Downtown ratings for restaurant quality and variety, ease of navigation, and entertainment options have risen,
largely due
to special events in the downtown area.
2023 Analysis By Venue
Ratings of Downtown West Palm Beach
25
Total Special Events The Square Clematis District (n=160) (n=63) (n=36) (n=61) A B C Safety during the day 64% 86% AC 66% Accessibility (getting to your destination) 70% 75% 66% Atmosphere 73% C 78% C 56% Quality of restaurants 68% 78% 59% Ease of finding your way around 70% 72% 59% Restaurant choices 59% 75% 59% Cleanliness 60% 72% 59% Entertainment 68% 67% 51% Special events 67% 61% 49% Safety during the evening/at night 51% 75% A 56% Quality of shopping establishments 54% 61% 49% Variety of shopping establishments 52% 61% 49% Availability of parking 35% 53% 36% Parking fees 25% 47% AC 26%
Significance Testing at 95% Level of Confidence Between the Columns (ABC) ↑ ↓ Change versus 2021
Top 2 Box (rating 9 or 10 from Excellent to Poor) 69% 69% 68% 67% 66% 63% 63% 61% 59% 58% 54% 53% 39% 31%
The majority of visitors express optimism regarding the future of downtown West Palm Beach.
Downtown views as an urban destination
Top 2 Box score – 9 or 10 (Extremely optimistic to Not at all optimistic)
“It’s a great location and great for the businesses.”
“West palm used to be horrible and it has really cleaned up.”
“It has great vibes and is already a big tourist destination.”
“The area is very safe, clean, and a beautiful area in general. While I wish there were more shops, I do usually travel here for some of the food options that are only available in this area that I can’t find closer to home.”
“Seems like every day they’re improving, organizing and getting better.”
26
64% 67% 67% 59%
Total (n=160) Special Events (n=63) A The Square (n=36) B Clematis District (n=61) C
Attendees of Special Events show a higher likelihood of recommending West Palm Beach compared to those visiting the Clematis District. This trend may also account for the increased visitation to downtown based on word-of-mouth recommendations.
Likelihood to recommend Downtown to friend/colleague
2021 Total Respondents (n=160)
27
6% 5% 3% 8% 22% 18% 19% 28% 73% 78% 78% 64% Detractor (0 – 6) Promoter (9 – 10) Passives (7 – 8) Total Special Events The Square Clematis District A B C (n=160) (n=63) (n=36) (n=61) NPS 67 73 C 75 56 Significance Testing at 95% Level of Confidence Between the Columns (ABC) ↑ ↓ Change versus 2021
It appears that the Clematis District is less appealing in 2023, possibly because visitors are more focused on events happening elsewhere in the downtown area.
Likelihood of returning to Downtown
Top 2 Box score – 9 or 10 (Very likely to not very likely)
28
Total n=160 Special Events (n=63) A The Square (n=36) B Clematis District (n=61) C Significance Testing at 95% Level of Confidence Between the Columns (ABC) ↑ ↓ Change versus 2021 79% 86% 75% 74%
Visitors express a desire to frequent downtown West Palm Beach more often if there were free parking, a greater variety of events, and more free events available.
Factors motivating a return visit
29 Total (n=160) Special Events (A) (n=63) The Square (B) (n=36) Clematis District (C) (n=61) 10% 9% 7% 7% 6% 3% 10% 8% 6% 2% 8% 2% 17% 11% 6% 8% 0% 0% 7% 8% 8% 12% 8% 7% 21% 13% 12% 12% 11% 11% 18% 10% 13% 11% 8% 10% 28% 17% 6% 14% 17% 8% 20% 13% 15% 12% 12% 15%
Multiple Responses Accepted Significance Testing at 95% Level of Confidence Between the Columns (ABC) ↑ ↓ Change versus 2021 Free parking More free events More events in general More open/outdoor events More parking spaces More restaurants/bars/cafes 42% 38% 36% 24% 24% 21% 48% 37% 27% 13% 24% 22% 42% 44% 47% 39% 33% 28% 36% 34% 38% 28% 18% 16% More stores More entertainment venues in general More kids/family events Children's playground More public space amenities* More recreational activities A A A A More adult events Non-alcoholic events* Children's entertainment venues More pet friendly events* Other Nothing/Don't know
Lifestyle
Palm Beach Outlets has witnessed a notable increase in visitors since 2021, particularly among those frequenting The Square.
2023 Analysis By Venue
31
Total Special Events The Square Clematis District (n=160) (n=63) (n=36) (n=61) A B C Clematis Street 18% 11% 49% AB Palm Beach Outlets 16% 28% C 12% CityPlace/Rosemary Square/The Square 14% 17% 13% Boca Town Center 6% 6% 7% Downtown Lake Worth 8% 3% 5% The Gardens Mall 3% 17% ACThe Mall at Wellington Green 3% 8% 2% Atlantic Avenue 8% - 2% Downtown at the Gardens 2% 6% 2% Grandview Market/Warehouse District 3% 3% 2% Royal Poinciana Plaza 3% 3% 2% Worth Avenue 2% 3%The Boynton Beach Mall - - 2% Harborside Place (Jupiter) 2% -Other 13% B - 7%
Significance Testing at 95% Level of Confidence Between the Columns (ABC) ↑ ↓ Change versus 2021 Favorite Shopping/
28% 17% 14% 6% 6% 5% 4% 4% 3% 3% 3% 1% 1% 1% 8%
Dining/ Entertainment Areas
Visitation to downtown areas has experienced a notable decline across the majority of areas since the conclusion of the pandemic.
This trend could be attributed to the conclusion of the pandemic and the reopening of businesses in other areas.
Frequent Shopping/ Dining/ Entertainment Areas
2023 Analysis By Venue
32
Total Special Events The Square Clematis District (n=160) (n=63) (n=36) (n=61) A B C Clematis Street 41% 42% 66% AB Palm Beach Outlets 25% 61% AC 33% CityPlace/Rosemary Square/The Square 24% 42% 34% The Gardens Mall 21% 50% A 31% Downtown Lake Worth 18% 22% 31% Downtown at the Gardens 14% 36% A 25% The Mall at Wellington Green 10% 36% A 25% A The Boynton Beach Mall 13% 19% 28% A Atlantic Avenue 18% 19% 23% Boca Town Center 11% 25% 23% Worth Avenue 8% 22% A 23% A Grandview Market/Warehouse District 13% 17% 15% Harborside Place (Jupiter) 6% 17% 16% Royal Poinciana Plaza 6% 17% 16% Other 19% B - 16% B
Multiple Responses Accepted Significance Testing at 95% Level of Confidence Between the Columns (ABC) ↑ ↓ Change versus 2021
51% 36% 32% 31% 24% 23% 21% 20% 20% 19% 17% 14% 13% 13% 14%
Social media and, surprisingly, print media (which has experienced a notable increase since 2021) are the primary sources for local news and information.
Television experienced a decline in popularity across all areas compared to 2021.
Sources of local news and information
2023 Analysis By Venue
Total Special Events
The
Square Clematis District
(n=63) (n=36) (n=61)
Elderly visitors tend to depend on television for local news and information, with 76% of those aged 50 and above citing newspapers as their primary source of information. In contrast, younger visitors rely more on social media, with 51% of those under the age of 35 citing it as their primary source of information.
33
A B C Social media (Twitter,
38% 47% 30% Newspaper 38% 22% 36% Newspaper - Palm Beach Post 32% 17% 28% Newspaper - Sun Sentinel 8% 8% 10% Newspaper - Other 2% 3%TV 14% 11% 18% Magazine 16% C 8% 3% Internet 5% - 10% Other Print 6% - 5% Radio - 3% 3% Other 3% 11% 8%
(n=160)
Facebook, etc.)
Significance Testing at 95% Level of Confidence Between the Columns (ABC) ↑ ↓ Change versus 2021
37% 34% 27% 9% 1% 15% 9% 6% 4% 2% 7%
The majority of visitors still rely on social media for information, with Facebook and Instagram being the most commonly cited platforms among social media users.
Snapchat experienced the largest decline, dropping from 27% in 2021 to 11% in 2023. This trend may be attributed to privacy concerns faced by Snapchat, along with a declining user base, especially among younger demographics, as competition intensified.
2023 Analysis By Venue
Do you use Social Media?
Younger visitors significantly report higher usage of social media compared to older visitors; however, social media usage is steadily increasing among older visitors.
34
Total Special Events The Square Clematis District (n=115) (n=47) (n=31) (n=37) A B C 53% 65% 70% 66% 61% 46% 28% 32% 32% 15% 19% 27% 23% 16% 11% 4% 19% A 14% 9% 16% 11% 2% 23% AC 3% 9% 16% C -
Significance Testing at 95% Level of Confidence Between the Columns (ABC) ↑ ↓ Change versus 2021
Total (n=160) Special Events (n=63) A Rosemary Square (n=36) B Clematis District (n=61) C 72% 75% 86% C 61% 28% 25% 14% 39% B Yes No Social Media Sites Used 62% 58% 30% 20% 17% 11% 11% 8% 8%
* *
Demographics
Most visitors are permanent residents of Palm Beach County throughout the year.
Visitors to the Clematis District are more likely to be residents of the area compared to those visiting the Square.
Special Events The Square Clematis District
36
A B C (n=63) (n=36) (n=61)
Significance Testing at 95% Level of Confidence Between the Columns (ABC) ↑ ↓ Change versus 2021 75% 11% 14% 79% 58% 80% 13% 14% 8% 8% 28% 12% Year round resident Seasonal resident Not a resident of Palm Beach County No answer
(n=160) Year round resident Seasonal resident Not a resident of Palm Beach County No answer AC B B
Residency
Half of the visitors to downtown reside in West Palm Beach.
Zip Code of Residence Top Mentions
37
2023 (n=160)
West Palm Beach
Boyton Beach
Lake worth/Greenacres
Wellington
54% 9% 6% 3% 2% 2%
Palm Beach Gardens
Boca Raton
Demographics
2023 Analysis By Venue
Total 2023 Special Events The Square Clematis District
(n=63) (n=36) (n=61)
ownership
38
Significance Testing at 95% Level of Confidence Between the Columns (ABC)
(n=160)
A B C
Male 43% 43% B 22% 56% B Female 57% 57% 78% AC 44% Home
Own 33% 48% C 36% C 16% Rent 48% 43% 31% 62% AB Not a resident of Palm Beach County 16% 10% 31% AC 13% Hispanic Yes 22% 27% 25% 15% No 76% 71% 72% 84% Refused 2% 2% 3% 2%
White 66% 76% C 69% 54% Black or African American 20% 14% 11% 31% AB Asian or Asian/American 4% 5% 8% COther 8% 3% 6% 13% A Don’t
4% 5% 8% 2%
Gender
Ethnic Background
know/Refused
Demographics
2023 Analysis By Venue Total 2023 Special Events The Square Clematis District
Marital Status
39
Significance Testing at 95% Level of Confidence Between the Columns (ABC)
(n=160)
A B C Age 18 to 24 12% 11% 8% 15% 25 to 34 23% 25% 31% 15% 35 to 44 18% 19% 14% 20% 45 to 49 9% 8% 11% 10% 50 to 54 13% 10% 8% 18% 55 to 59 5% 5% 6% 5% 60 to 64 8% 11% 6% 7% 65 to 74 10% 10% 14% 8% 75+ 2% 2% 3% 2% Refused 1% 0% 0% 2% Mean 43.8 yrs 43.5 yrs 44.3 yrs 43.8 yrs
(n=63) (n=36) (n=61)
Single 49% 41% 50% 56% Married 38% 46% C 44% C 25% Living with partner 6% 5% - 10% Separated/divorced 6% 6% 6% 5% Widowed 3% 2% - 5% Refused - - -Number
0 78% 71% 78% 84% 1 8% 11% 11% 3% 2 12% 16% 11% 8% 3 1% 2% - 2% 4 - - -5+ 1% - - 2%
of Children
Employment
2023 Analysis By Venue
Total 2023 Special Events The Square Clematis District
(n=63) (n=36) (n=61)
Employment status
40
Significance Testing at 95% Level of Confidence Between the Columns (ABC)
A B C
(n=160)
Employed 69% 75% 78% 59% Full-time employment 58% 64% 67% 46% Part-time employment 12% 11% 11% 13% Homemaker 4% 5% 3% 5% Full-time student 1% 2% - 2% Part-time student - - -Retired 16% 14% 19% 16% Not currently employed 8% 3% - 18% AB Refused 1% 2% - -
Under $35,000 21% 19% 14% 26% $35,000 - $49,999 15% 14% 11% 18% $50,000 - $74,999 24% 22% 28% 25% $75,000 - $99,999 14% 14% 14% 15% $100,000 - $149,999 13% 19% 11% 8% $150,000 and over 4% 8% C 6%Refused 7% 3% 17% A 5% Don't know 1% - - 3% Mean $67.1K $75.7K C $71.5K C $55.4K
Income
For more information, contact: radiusinsights.com Radius U.S. Radius Europe Radius MEA Radius Asia Clear thinking for a complex world. Mike Jennings Senior Vice President (561) 965-8300 ext. 143 mjennings@radiusinsights.com Michelle Burroughs Group Research Manager (561) 965-8300 ext. 136 mburroughs@radiusinsights.com