Downtown West Palm Beach Market Survey
Prepared for:
2 Table of Contents Background and Objectives 3 Methodology 4 How To Read This Report 5 Summary of Findings 6 Visitation 9 Image 18 Ratings of Downtown West Palm Beach 25 Future Visitation 27 Additional Offerings 31 Lifestyle 34 Residency 39 Demographics 41
Background and Objectives
In 2011, the West Palm Beach Downtown Development Authority (DDA) launched a marketing research program to assist the development of its marketing plan. The DDA continued this program in 2012, 2013, 2015, 2019, 2021 and 2023 to provide an update as well as provide information on a trended basis in order to track progress and change.
The goal of the research is to provide understanding and insights of current visitors in terms of visit behavior, spending, wants/needs, satisfaction, demographic profile, etc. Additionally, an understanding of market area residents in terms of awareness, visitation, perception of the area, barriers to visitation, etc. is sought. As such, a two-part research study has been undertaken.
This report presents findings from the second part of the research - a survey of Palm Beach County residents. The first part of the research, reported separately, is an on-site survey of Downtown West Palm Beach visitors.
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Methodology
Who? What? Where? When?
Samples were drawn on the basis of residential household location in terms of distance from Downtown West Palm Beach as follows, with an equal split between genders within each sector:
• Sector 1 (n=75): under 1 mile
• Sector 2 (n=75):
1 to under 5 miles
• Sector 3 (n=71):
5 to under 10 miles
• Sector 4 (n=88):
10 to under 20 miles, Palm Beach County only
• Total: n=309
These sectors are referred to as the target market area
11-minute interview
Dual mode survey (telephone/online)
NOTE: Prior to 2021, this survey was conducted as a telephone-only survey. Beginning 2021, respondents took either an online or a telephone survey.
West Palm Beach DDA named as survey sponsor
Sample records were selected by geography (latitude/ longitude coordinates) by radii around the West Palm Beach DDA address.
Interviews took place between December 7, 2023 and January 11, 2024
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How To Read This Report
Significance testing has been conducted among the various subgroups presented. Letters and/or color frames denote a significant difference versus the subgroup indicated at the 95% level of confidence.
The term “Top 2 Box” refers to respondents providing a 9 or 10 rating (on a 10 point scale) on a particular question/topic.
Data by sector, year, and demographic subgroups were reviewed (data available in the crosstabulation reports) and, depending on relevance, may or may not be presented.
Data presented in total and by demographics are weighted into market proportions by Sector population and Age (per U.S. Census Bureau). Data presented by Sector are weighted into market proportions by Age (per U.S. Census Bureau)
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Summary of Findings
Since the end of the pandemic in 2021, downtown West Palm Beach has seen a resurgence in visitation, now back to pre-covid levels.
Eased Health Concerns
As the threat of COVID-19 diminishes with widespread vaccinations and improved health protocols, people feel more confident about venturing out and visiting public spaces like Downtown West Palm Beach. After periods of social distancing and lockdowns, there's a pent-up demand for social interactions and experiences. Downtown area serves as a hub for socializing, dining, and entertainment. The reintroduction of events, festivals, and cultural activities in Downtown West Palm Beach has attracted visitors looking for entertainment and a sense of community.
Recovery of Economic Activities
With the gradual recovery of the economy, individuals have more disposable income and are more inclined to engage in recreational activities, contributing to increased visitation. The reopening of businesses, restaurants especially, shops, and entertainment venues, has created a more vibrant and inviting atmosphere, enticing people to explore and spend time in Downtown West Palm Beach.
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West Palm Beach residents living within 10 miles of downtown are most optimistic about the area
Visitation and Optimism of Residents Who Live Further Away Have Improved.
Optimism about downtown has expanded, transitioning from residents within a 5-mile radius in 2021 to encompass those residing within a 10-mile radius in 2023.
With Personal Vehicles Being the Main Source of Transport, The Most Common Complaints Continue To Revolve Around Parking and Traffic
Challenges related to parking, escalating parking costs making it less budget-friendly, and traffic problems, whether stemming from parking difficulties or road closures due to construction, persist as primary grievances. The scarcity of parking and its increasing unaffordability remain notable concerns, particularly for residents residing farther from Downtown.
Enhancing opinions about parking, particularly for individuals residing at a distance who rely on driving to the area, could stimulate increased visitation in the future.
Looking forward, we recommend leaning into the downtown area’s strengths such as the vibrant dining scene, while continuing to prioritize improvements to parking
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Visitation
Local residents’ visitation to Downtown WPB remains strong and back to Pre-Covid levels. Residents living further away from Downtown are the driving force behind this.
Have you ever visited Downtown West Palm Beach?
Total 2023 (n=309)
2023 Sector Analysis
10 43% 78% 83% 92% 55% 22% 16% 6% Visited - Do Not Live or Work Downtown 89% Live or Work Downtown 10% Have Not Visited 2%
Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles A B C D (n=75) (n=75) (n=71) (n=88)
Q2 Ever visited Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2021
98% 99% 99% 98% Have Visited Have Visited 99% BCD D A AB A Live or Work Downtown Visited - Do Not Live or Work Downtown Have Not Visited
More than half of residents have visited Downtown within the past 3 months, and we see a significant rise in those having visited over the past year. This rise is attributed to those living further away from the area.
When was the last time you visited downtown West Palm Beach?
Among those who have visited (n=301)
Visitation History
2023 Sector Analysis
When was the last time you came to downtown West Palm Beach?
(Among those who have visited/work/live)
11
Q3 Time of Past visit Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2021 19% 30% 15% 15% 11% 10% Past week Past month Past three months Past year Longer ago than that Live/work in downtown WPB
Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=301) (n=74) (n=74) (n=70) (n=83) A B C D Past week 19% 16% 29% 22% 17% Past month 30% 12% 22% 21% 33%A Past 3 months 15% 8% 12% 13% 18% Past year 15% 6% 8% 17% 16% Longer ago than past year 11% 3% 8% 11% 11% Live/work in downtown WPB 10% 56%BCD 22% 16%D 6%
Private
vehicles remain the preferred mode of transportation when traveling to Downtown West Palm Beach.
Preferred methods of travel to Downtown Area
Among those who have visited and do not live/work downtown (n=204)
Q4a Preferred mode of travel to downtown area
Multiple Responses Accepted
versus 2021
12 95% 3% 1% 1% 0% 0% 0%
↓ Change
↑
My personal car/truck Bus Ride share (Uber, Lyft) Tri-rail Walk Brightline Other
Recent visits to
Downtown
West
Palm Beach
are primarily driven by dining out, with municipal/community activities and offered events following closely behind. .
What was your MAIN reason for your last visit to Downtown West Palm Beach?
Top Mentions among those who have visited (n=301)
2023 Top Mentions
13 32% 25% 22% 9% 2% 2% 2%
Q5a Main reason for visiting today ↑ ↓ Change versus 2021
Dining Municipal/Community Events Art & Entertainment Shopping Work/work related places Bars/Nightclubs
Dining Municipal/ Community Events Arts & Entertainment Cheesecake Factory 9% Bradley’s 5% The Square 11% Clematis Street 8% Waterfront 3% Clematis by Night/Concert 5% Sandi Tree on the Waterfront 3% Sunfest 3% Kravis Center for Performing Arts 7%
Dining out options remained robust this year, attracting residents from all sectors. Interestingly, shopping drew significant interest mainly from those living in proximity to the downtown area.
What was your MAIN reason for your last visit to Downtown West Palm Beach?
Top Mentions among those who have visited
Main Reason For Last Visit By Sector
14
Q5a Main reason for visiting today ↑ ↓ Change versus 2021
Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=74) (n=74) (n=70) (n=83) A B C D Dining 31% 28% 38% 36% Municipal/Community 21% 33% 23% 27% Shopping 15%BCD 1% 3% 1% Events 13% 22% 29%A 15% Work/work related places 8%BD 0% 4% 1% Art & Entertainment 5% 11% 5% 12% Bars/Night Clubs 1% 1% 3% 1%
In the current year, residents are primarily attracted to the area by the available dining options, followed by municipal/community offerings, events, and arts & entertainment. This trend aligns with the preCOVID patterns observed.
What events/places/establishments in Downtown West Palm Beach have you ever attended or visited?
Q5a/b Events/places/establishments ever visited Multiple Responses Accepted
versus 2021
15
↑ ↓ Change
those
82% 73% 70% 60% 5% 5% 5% Dining Municipal/Community Events Arts & Entertainment Shopping Bars/ Nightclubs Work/work related places 2023
Dining Municipal/ Community Events Arts & Entertainment Cheesecake Factory 39% Bradley’s 28% Rocco’s Tacos 23% The Square 54% Clematis Street 50% Waterfront 28% Water Fountain 22% Sunfest 31% Clematis by Night/Concert 30% Greenmarket 27% Sandi Tree on the Waterfront 25% Kravis Center for the Performing Arts 51% Norton Museum 23%
Among
who have visited downtown West Palm Beach (n=301)
Top Mentions
Residents from more distant locations are notably more drawn to events, municipal/community offerings, and arts & entertainment compared to those residing closer to the area.
What events/places/establishments in Downtown West Palm Beach have you ever attended or visited?
Among those who have visited downtown West Palm Beach
Events/Places/Establishments Ever Visited By Sector
Q5a/b Events/places/establishments ever visited Multiple Responses Accepted ↑ ↓ Change versus 2021
16
Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=74) (n=74) (n=70) (n=83) A B C D Dining 63% 86%A 82%A 84%A Events 54% 78%A 75%A 69% Municipal/Community 48% 72%A 67%A 75%A Art & Entertainment 31% 57%A 60%A 63%A Shopping 17%BD 4% 8% 4% Bars/Nightclubs 11% 4% 6% 4% Work/work related places 8%B 0% 7%B 4%
Visitation to
the Kravis Center remains the strongest among those having visited an arts and cultural venue, followed by the Norton museum
The Kravis Center is an especially big draw for residents who live further away.
Arts and Cultural Venues Visited
(Aided) Among those who have visited downtown West Palm Beach (n=301)
And which of the following arts and cultural venues have you ever visited in Downtown West Palm Beach, if any?
Sector Analysis
17
N2 Arts/cultural venues ever visited Multiple Responses Accepted ↑ ↓ Change versus 2021 2023
Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=301) (n=74) (n=74) (n=70) (n=83) A B C D Kravis Center for the Performing Arts 66% 61% 68% 70% Norton Museum of Art 48% 47% 41% 34% Harriet Himmel Theater 21%D 20%D 21%D 7% Palm Beach Drama Works 12% 8% 18% 7% Palm Beach Photographic Center 9%D 10%D 11%D 1% Historical Society 20%D 17% 7% 6% 68% 37% 11% 11% 4% 8%
Perception
Downtown residents consider food, area vibes and scenery to be its biggest strengths
What would you say are the area’s strong points?
Total Respondents (n=309)
19 54% 47% 42% 37% 32% 26% 10%
Q7a Downtown
Multiple
Accepted ↑ ↓ Change versus 2021
STRENGTHS
Responses
The restaurants The atmosphere The scenery The events Many things to do/ places to go The entertainment offering Clean/ Organized/ Safe Family Friendly The stores Convenient
Parking and traffic related mentions continue to be main complaints about the area.
What would you say are the area’s weak points?
Total Respondents (n=309)
Q7b Downtown WEAKNESSES
Multiple Responses Accepted Only responses with over 5% shown
Change versus 2021 *Added in 2023 – stat testing n/a
20 59% 30% 20% 19% 15% 15% 14% 7% 5% 9%
↑
↓
Parking is a hassle Parking is too expensive Traffic It's expensive (in general) It's crowded Road Closures/ Construction* High Homeless Population* Not affordable* Safety Lack of free events* Not enough family friendly activities* No weak points
Another issue among families is the lack of sufficient children’s activities in the downtown area. A complaint that has diminished some since 2019, but still prevalent.
Have Children (n=309)
Sufficient activities for children downtown (Among those who have children) (n=62)
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Q9c Have children / Q9d Sufficient activities for children Yes 30% No 71%
Yes 33% No 61%
6%
Don’t know
One-third of West Palm Beach residents express a high level of optimism regarding Downtown's future as an urban destination.
Optimism about the future of downtown West Palm Beach as an urban destination
22
future of downtown West Palm Beach as an urban destination Significance Testing at 95% Level of Confidence Between the Columns (ABCD) Note: Significance shown only for Top 2 Box ↑ ↓ Change versus 2021
Top
score
1% 4% 2% 1% 0% 2% 5% 2% 2% 2% 4% 2% 11% 9% 11% 11% 12% 10% 10% 3% 11% 13% 17% 14% 16% 14% 18% 19% 12% 16% 15% 21% 13% 16% 13% 18% 11% 19% 28% 31% 22% 17% 10 - Extremely Optimistic 9 8 7 6 5 4 3 2 1 - Not At All Optimistic Don't
TOTAL (n=309) Sector 1 (n=75) A Sector 2 (n=75) B Sector 3 (n=71) C Sector 4 (n=88) D B T2B 32% T2B 43% T2B 44% T2B 40% T2B 28%
Q9g Optimism about the
2 Box
– 9 or 10 out of 10
Know
Overall, residents are excited about the changes being made to Downtown West Palm Beach. However, complaints primarily revolve around the increase in costs, parking issues, and concerns about overdevelopment.
Residents believe that development has come at the cost of replacing enjoyable entertainment and increasing expenses.
City leaders, the DDA, and others are working to make downtown West Palm Beach an urban destination… How optimistic are you about the future of downtown West Palm Beach as an urban destination? Why do you say that?
Open end question
Optimistic
“I've seen the progression throughout the years and improvements so I believe downtown WPB will only get better..”
“It’s a high area of growth for families, art and entertainment.”
“Living down here for the past 30 years I see the progress of high-end development happening in our downtown area.”
“WPB downtown has become an amazing area, constantly seeing improvements, I believe it will continue to thrive.”
Not Optimistic
“Nothing to entice us except very seldom the Kravis. Downtown is very congested with narrow streets. Mainly the very expensive parking deters us.”
“Too many monstrous buildings have ruined the West Palm Beach, Florida atmosphere. The density is far too high. Palm Beach is preserving the Florida charm, where West Palm Beach is destroying it.”
“Too many highrise buildings replacing positive things.”
“All designed for people with wealth. Including all of the horizon buildings. Why should the buildings obstruct our views?”
23
Q9h Reasons for optimism about Downtown WPB development
NPS scores have significantly increased compared to 2021, with higher scores attributed to positive recommendations from those residing within 10 miles of Downtown.
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NPS Likelihood to recommend downtown West Palm Beach as a dining, shopping, and entertainment destination NPS = % of Promoters - % of Detractors Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2021
to recommend downtown West Palm Beach as a dining, shopping, and entertainment destination 28% 16% 21% 20% 32% 34% 26% 24% 36% 35% 37% 59% 55% 45% 33% Total Sector 1 Sector 2 Sector 3 Sector 4 Detractor (0 – 6) Promoter (9 – 10) Passives (7 – 8) (n=309) (n=75) A (n=75) B (n=71) C (n=88) D NPS 9 43 34 25 1 D D CD D D
Likelihood
Ratings of Downtown West Palm Beach
Downtown received it’s highest ratings for diningquality and choice of restaurants.
This marks a change from 2021 when perceptions were predominantly centered on outdoor events, likely influenced by concerns about contracting COVID-19.
Ratings of Downtown West Palm Beach
Top 2 Box (rating 9 or 10 on a 10-point scale)
2023 Analysis By Venue
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Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=309) (n=75) (n=75) (n=71) (n=88) A B C D Quality of restaurants 39% 52% 35% 49% Restaurant choices 50%C 45% 30% 46% Safety during day 50%C 51% 46% 35% Atmosphere 34% 52% 35% 40% Entertainment 40% 47%C 26% 31% Special events 37% 44% 34% 28% Variety of shopping establishments 22% 38% 27% 29% Accessibility (getting to your destination) 38% 31% 24% 29% Quality of shopping establishments 24% 31% 26% 31% Ease of finding your way around 41%D 38% 25% 24% Cleanliness 40% 40% 26% 25% Safety during the evening/at night 19% 34%D 27% 15% Availability of parking 18%C 10% 5% 7% Parking fees 7% 13%D 11% 3%
Q8 Ratings of Downtown WPB- Summary of top 2 box ratings Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2021 45% 41% 39% 37% 30% 30% 29% 28% 28% 25% 25% 19% 6% 6%
Future Visitation
In general, the inclination to visit Downtown experienced a notable increase compared to 2021, aligning once again with pre-COVID levels. Notably, residents from Sector 4 made the most significant contribution to this rise.
How likely are you to visit downtown West Palm Beach in the future?
Top 2 Box score – 9 or 10 out of 10
28 60% 65% 70% 58% 63%
Q9a Likelihood to visit Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2021
TOTAL (n=309) Sector 1 (n=75) A Sector 2 (n=75) B Sector 3 (n=71) C Sector 4 (n=88) D
Parking Improvements would encourage more frequent
visitation, especially among residents who live further from downtown.
What would encourage you to visit downtown West Palm Beach more often?
29 8% 8% 5% 8% 10% 2% 4% 10% 34% 19% 8% 4% 4% 11% 9% 9% 5% 3% 14% 5% 8% 10% 7% 6% 11% 22% 21% 17% 15% 10% 10% 6% 21% 15% 8% 12% 10% 16% 21% 34% 16% 11% 9% 20% 13% 13% 16% 8% 9% 24% 23% 14% 13% 10% 8% Total (n=309) Sector 1 (n=75) A Sector 2 (n=75) B Sector 3 (n=71) C Sector 4 (n=88) D 58% 41% 40% 37% 27% 17% 29% 22% 12% 23% 16% 22% 43% 36% 36% 36% 38% 22% 43% 32% 36% 36% 30% 17% 66% 47% 41% 40% 24% 14% Free parking Better/Easier Parking More free events More parking spaces More events in general More entertainment venues in general
Q9b Reasons encouraging to visit again Multiple Responses Accepted Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2021 *Added 2023 – significance testing n/a
Security More restaurants/bars/cafes More stores More kids/family events More adult events* More public space amenities* ACD ABC A A A A A A A A BCD Pet friendly events* Recreational Activities* Non-alcoholic events* Other Nothing/Don't know
Over a third of residents anticipate visiting arts and cultural venues in the upcoming year, reaching a level comparable to pre-COVID years. Those residing at a greater distance contributed most significantly to this increase.
How likely are you to visit arts and cultural venues in the next year?
Top 2 Box score – 9 or 10 out of 10
30 36% 51% 41% 37% 42%
Q9aa Likelihood to visit arts/cultural events next year Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2021
TOTAL (n=309) Sector 1 (n=75) A Sector 2 (n=75) B Sector 3 (n=71) C Sector 4 (n=88) D
Additional Offerings
Overall
WPB residents are looking for more dining options, especially casual dining and coffee shops/cafes.
Those living closer to downtown would like to see more movie theater and bookstore options.
Which of the following would be important additions to the Downtown West Palm Beach area? Top 5 Offerings Per Sector
32
Q10 Suggestions on additional offerings to the area
2023 Sector Analysis Total (N=309) Sector 1 < 1 mile (N=75) Sector 2 1 to 5 miles (N=75) Sector 3 5 to 10 miles (N=71) Sector 4 10 to 20 miles (N=88) #1 Casual dining Movie theatre Movie theatre Casual dining Casual dining
Coffee
Books and/or music store Books and/or music store Gifts and specialty shops Coffee
#3 Books and/or music store (Tie) Fine dining Gifts and specialty shops Casual dining Coffee shop/Café Art galleries #4 Art galleries Casual dining Gifts and specialty shops (Tie) Movie theatre Fine dining Books and/or music store #5 Gifts and specialty shops Big box/Mass Market retailer Coffee shop/Café Small grocery store/market/gourmet market Bars and/or night clubs
#2
shop/Café
shop/Café
Residents are also looking for outdoor events –concerts, art fairs, flower shows, sporting events. Bringing in more big name entertainers and Broadway shows at the Kravis center were also mentioned.
Think of arts and cultural events or activities held in another city, downtown district…and tell me which ones you would consider attending if held in downtown WPB? Open end question
“We would love more outdoor concerts. A science museum would be great for with visiting family and friends.
“Lower prices at Kravits, they are way to expensive, more live music at night.”
“Broadway plays, other than once a year, like Miami.”
“Outdoor concerts, theme nights in bars, festivals.”
“Arts festival like the one in Wynwood, a nice fourth of July parade or Christmas parade.”
“Free outdoor concerts or art fairs.”
33
Q9ab Cultural events/activities would attend if held in Downtown West Palm Beach
Lifestyle
Atlantic Avenue and The Square were top destinations for shopping, dining and entertainment. Boca Town Center is significantly less compelling since 2021.
Favorite Shopping/ Dining/ Entertainment Areas
What is your favorite shopping area, or location that offers a variety of activities such as shopping, dining, and entertainment? (First mention)
2023 Sector Analysis
Q11a Favorite location for shopping, dining, arts, culture and entertainment Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
35
↑
Change
↓
versus 2021
Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=309) (n=75) (n=75) (n=71) (n=88) A B C D Atlantic Avenue 3% 8% 6% 18%AC CityPlace/Rosemary Square/The Square 23% 22% 12% 14% Clematis Street 12% 7% 20%BD 8% The Gardens Mall 6% 8% 4% 11% Downtown Lake Worth 2% 5% 13%A 6% Palm Beach Outlets 6% 18%D 7% 1% The Mall at Wellington Green 2% 10% 2% 5% Downtown at the Gardens 0% 2% 2% 4% Boca Town Center 4% 1% 2% 4% Harborside Place (Jupiter) 2% 2% 2% 2% Worth Avenue 6% 1% 2% 1% Grandview Market/Warehouse District 0% 3% 2% 0% The Boynton Beach Mall 3% 1% 2% 0% Royal Poinciana Plaza 0% 0% 1% 1% 15% 13% 11% 9% 7% 5% 4% 3% 3% 2% 2% 1% 1% 1%
Frequent Shopping/ Dining/ Entertainment Areas
What is your favorite shopping area, or location that offers a variety such as shopping, dining, and entertainment?
What other areas or locations do you frequent that offer a variety such as shopping, dining, and entertainment?
Consistent with favorite places, visitation is highest to the Square and Atlantic Avenue. Boca Town Center and Worth Avenue saw a significant drop in visitation since 2021. Q11a/b All locations frequented for shopping, dining, arts, culture and entertainment Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
Responses Accepted
2023 Sector Analysis
36
Multiple
↑ ↓ Change
versus 2021
Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=309) (n=75) (n=75) (n=71) (n=88) A B C D CityPlace/Rosemary Square/The Square 36% 48% 32% 40% Atlantic Avenue 8% 19% 25%A 28%A The Gardens Mall 18% 28% 27% 25% The Mall at Wellington Green 3% 30%A 19%A 27%A Clematis Street 23% 34% 33% 21% Boca Town Center 5% 15% 12% 25%A Palm Beach Outlets 18% 16% 17% 24% Downtown Lake Worth 17% 23% 27% 16% Downtown at the Gardens 5% 16% 16% 20%A Harborside Place (Jupiter) 4% 4% 6% 23%ABC The Boynton Beach Mall 3% 15%A 18%A 6% Worth Avenue 9% 11% 9% 4% Royal Poinciana Plaza* 5% 5% 6% 3% Grandview Market/Warehouse District 5% 5% 7% 3% 38% 27% 25% 25% 24% 20% 20% 19% 17% 16% 10% 6% 5% 4%
Social media is residents’ top source for local news and information. Television is significantly less relied on as source of information since 2021.
Residents living in Sector 2 and 3 relied more heavily on the Internet when compared to the past year.
Sources of Local News and Information
What sources do you use for local news and information and for information about local events, shopping, dining, and entertainment? (Top mentions)
Q12a Sources used for local news and information on events, etc.
Significance Testing at 95% Level of Confidence Between the Columns (ABCD)
Multiple Responses Accepted
Change versus 2021
2023 Sector Analysis
37
↑ ↓
Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=309) (n=75) (n=75) (n=71) (n=88) A B C D Social media (Twitter, Facebook, etc.) 29% 36% 36% 38% TV (Specify) 42% 30% 36% 33% Newspaper 29% 31% 33% 29% Newspaper - Palm Beach Post 27% 28% 25% 18% Newspaper - Sun Sentinel 1% 8% 12%A 16%A Internet (specify) 34% 26% 25% 29% Text Messages 1% 12%A 11%A 4% 37% 32% 31% 22% 14% 27% 7%
More than three-fourth of WPB residents are active on social media.
Facebook and Instagram are top two choices.
Do you use Social Media?
38 2023 Sector Analysis Those who use social media Total Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=215) (n=44) (n=53) (n=57) (n=61) A B C D 70% 71% 86% 83% 66% 79% 63% 65% 19% 62%A 45%A 44%A 18% 46%A 28% 32% 14% 30% 33% 21% 7% 19% 21% 16% 9% 30%AD 20% 12% 7% 20% 10% 11% 7% 21%D 17%D 4%
Q12b Use of Social Media / Q13c Social Media Sites Used Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2021 *Multiple Responses Accepted
TOTAL (n=308) Sector 1 (n=75) A Sector 2 (n=75) B Sector 3 (n=71) C Sector 4 (n=88) D Social Media
Used* 22% 29% 19% 16% 24% 78% 70% 81% 84% 77% Yes No Prefer not to answer 83% 66% 48% 33% 25% 18% 17% 12% 9%
Sites
Residency
As seen in past years, nearly all residents live in the area year-round.
Total 2023 (n=309) Year round resident Seasonal resident
Palm Beach County Residency
40
Q13 Residency Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2021 93% 6%
Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles A B C D (n=75) (n=75) (n=71) (n=88) 93% 98% 88% 95% 3% 2% 12% 4% Year round resident Seasonal resident C B
Demographics
Demographics
2023 Sector Analysis
42
Q16 Home ownership/ Q17 Hispanic/ Q18 Ethnic Background Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2021
Total 2023 Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=309) (n=75) (n=75) (n=71) (n=88) A B C D Gender Male 48% 41% 43% 53% 50% Female 51% 59% 57% 47% 49% Home ownership Own 70% 45% 50% 68%AB 77%AB Rent 25% 46%D 39%D 30% 17% Hispanic Yes 13% 12% 20% 9% 16% No 85% 84% 77% 92%B 82% Refused 2% 4% 3% 0% 2% Ethnic Background Asian or Asian American 5% 0% 3% 4% 4% Black or African American 12% 39%CD 22%D 12% 8% White 77% 49% 64% 81%AB 81%AB Other 6% 9% 11% 2% 7% Refused/Don't know 1% 4% 3% 1% 0%
Demographics
Number of Children
43
Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2021
Total 2023 Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=309) (n=75) (n=75) (n=71) (n=88) A B C D Age 18 to 24 3% 9%D 11%D 8%D 0% 25 to 34 15% 13% 21% 14% 9% 35 to 44 18% 12% 19% 15% 22% 45 to 49 11% 12% 5% 17%B 8% 50 to 54 9% 9% 8% 10% 7% 55 to 59 7% 4% 5% 5% 11% 60 to 64 10% 6% 5% 8% 17% 65 to 74 14% 18% 10% 10% 15%B 75+ 14% 18% 16% 14% 12% Mean 52.7 53 48 50.3 55.3B
Status Single 18% 52%CD 41%D 24% 11% Married 48% 21% 29% 38%A 57%ABC Living with partner 8% 2% 9% 12%A 7% Separated/divorced 17% 6% 14% 16% 18%A Widowed 8% 11% 6% 10% 7% Refused 0% 9%CD 2% 0% 0%
Q19 Age/ Q14 Marital Status/ Q15 Number of children
2023 Sector Analysis
Marital
0 71% 85%C 72% 65% 75% 1 14% 6% 18% 17% 11% 2 12% 9% 5% 13% 13% 3 3% 0% 3% 6% 1% 4 0% 0% 0% 0% 0% 5+ 0% 0% 2% 0% 0% B
Demographics
2023 Sector Analysis
2023 Sector Analysis
44
Q20a Employment status Significance Testing at 95% Level of Confidence Between the Columns (ABCD) ↑ ↓ Change versus 2021
Total
Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=309) (n=75) (n=75) (n=71) (n=88) A B C D Employment
Full-time employment 53% 49% 40% 55% 50% Part-time employment 6% 0% 10%A 6% 7%A Homemaker 4% 2% 9% 5% 4% Full-time student 2% 5% 8%C 0% 3% Part-time student 0% 0% 0% 0% 0% Retired 28% 34% 25% 27% 29% Not currently employed 7% 4% 7% 7% 6% Refused 1% 6% 1% 0% 1%
2023
status
Sector 1 < 1 mile Sector 2 1 to 5 miles Sector 3 5 to 10 miles Sector 4 10 to 20 miles (n=309) (n=75) (n=75) (n=71) (n=88) A B C D Income Under $35,000 11% 9% 24%AD 12% 8% $35,000 - $49,999 7% 16%D 11% 12% 4% $50,000 - $74,999 19% 7% 23%A 18% 17% $75,000 - $99,999 9% 2% 10% 11% 10% $100,000 - $149,999 20% 6% 6% 17% 25%AB $150,000 and over 16% 8% 6% 12% 21%AB Refused 20% 52%BCD 22% 17% 16% Mean (in $000s) 94.3 75.6 65.9 86.4B 104.9BC
Total 2023
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