Lexie Lew Pet Goods Presentation

Stylish living, pets included NY Design Meetup 10/4/2007

What’s wrong with this picture?

Here’s what’s wrong…

This dog bed has…

No style No personality No modern edge Isn’t designed to fit into the owner’s decor

Lexie Lew offers a solution

What is Lexie Lew? Contemporary pet beds and throw pillows Fun, graphic patterns Contemporary styling Beds and pillows can be mixed together in numerous ways for unique, coordinated looks • 100% pet friendly • • • •

– – – –

Machine washable No enticing “chewable” parts Sturdy fabrics to withstand pet claws Built-in “pockets” for dogs who like to burrow and sleep under covers

The Lexie Lew criteria • Does it look good?

• Would someone without a pet like it?

• Will animals like it?

• Is it easy to care for?

• The answer to each of these has to be “yes.”

The Lexie Lew look

Mix-and-match patterns‌

Or stick with one pattern for a bold look.

Dogs love the built-in burrowing pocket

Current fabrics

Blue and green palette

Black + white palette

Red and blue palette

Turquoise and brown palette

Plans for expansion • New products – Coordinating duvet covers – Tote bags – “Poop” bag holders for leashes

• Original textile designs • Organic fabrics