Fauna Pet Goods Pitch Deck

FAUNA PET GOODS The style you demand.

The comfort your pet deserves.

Our pets are part of our families.

Just like the rest of our family, our dogs and cats deserve the best.

We need gear for our pets that is the same caliber we choose for our children, our spouse, and our home.

But until now the best we could offer were utilitarian pet beds, ugly cat scratchers, and silly dog sweaters.

NOT GOOD

REALLY NOT GOOD

The solution: Fauna

Luxurious and organic pet beds, dog sweaters, collars, leashes, and scratchers in gorgeous patterns, textures.

The Technology

GPS + RFID

Why is Fauna different?

We create beautiful items.

We are luxurious.

We are organic, ethical, and give back.

We sell in home accessories stores.

We have a strong social-media engagement with pet owners.

The Technology

GPS + RFID

Looks at home in your home

The Technology

GPS + RFID

Luxurious, rich textiles

We use organic and upcycled materials Fauna partners with organic cotton and wool producers.

We use scrap memory-foam that would otherwise go to landfills.

Our textiles are unique We create original textile designs and weaves.

We feature soothing, inviting color palettes that complement your home.

We employ ethical work practices Fauna works with factories in India that adhere to the ethical and safe working standards set by the International Labour Organization.

We give back to animals Fauna donates 3% of our profits to the Humane Society of the United States.

The Technology

GPS + RFID

3% of profits go to animal charities

Found in home-goods stores

We sell in upscale pet boutiques as well as home accessory shops because Fauna products belong to you and your home, not just to your pets.

The pet market is huge— and growing

65% of American households own a

$13.14B

pet, which equals nearly 80 million homes.

Source: American Pet Products Association

households w/ pets

households w/o pets

An estimated $14.4 billion was spent on nonfood pet supplies in 2015, and that amount has increased annually.

$14.4B $13.8B $13.1B

Source: American Pet Products Association

2013

2014

2015

Fauna will be profitable after 2 years

Revenue streams 1. Sell wholesale to small chain pet stores and upscale pet boutiques 2. Sell wholesale to small home goods chains and home accessories boutiques 3. Sell direct to customers through fauna.com

Customer Segments 1. Affluent pet owners 2. Empty-nest pet owners 3.

Style-driven pet owners 4. Sustainability-minded pet owners

Why us?

Westry Green, CEO

Patricia Clough, CFO

This is the 2nd company Wes has founded. He has has a background in strategy and design. He loves his dog and two cats.

Patricia has worked in finance and business in the food industry for 17 years.

She doesn’t have any pets but hopes to one day.

Zach Shepard, advisor Zach is an attorney and marketing executive in L.A. and San Francisco. He dreams of having a pet miniature goat.

Brian Murphy, advisor Brian is the CEO of the fashion company Loeffler Randall. He has an elderly Chihuahua named Romeo.

Take us home with you