Promotion and Education Program WFBF's
What is the WFBF Promotion and Education Program?
The WFBF Promotion and Education Program is designed to develop, implement and promote projects and programs that build awareness and understanding of agriculture and provide leadership development for the agricultural community.
Program Focus Areas Youth Education Leadership Development Consumer Outreach Agriculture Outreach Legislative Outreach
Who leads the state program?
Examples of Promotion and Education Activities
The WFBF Promotion and Education Program is led by a nineperson committee that serves as an advisory committee to review, develop and recommend programs. One representative from each of the nine WFBF districts is appointed by the board to serve on the committee. Those serving on the state committee are: District 1 – Kathy Muth District 2 – Andrea Brossard District 3 – Krista Klinkner District 4 – Brenda Dowiasch District 5 – Lynn Leahy (Committee Chair) District 6 – Kathy Duescher District 7 – Brittney Muenster (Committee Vice-Chair) District 8 – Katie Zoromski District 9 – Steven Mueller
State Activities
Promotion and Education versus Ag in the Classroom: What is the difference, and do they work together? The Wisconsin Ag in the Classroom program provides agricultural information through teaching resources and lesson plans to help preK-12 students develop an understanding of how their food is grown and raised. The Promotion and Education program focuses on education and promotion opportunities outside of the classroom. However, the Promotion and Education program often uses Ag in the Classroom materials and resources in their outreach. Additionally, Promotion and Education Committee members serve as the Ag in the Classroom essay contest district judges and assist with judging other contests throughout the year. The Promotion and Education Committee also helps promote Ag in the Classroom events and training opportunities.
APRIL | MAY 2021
Leadership Boot Camp Ag LEAD Summit Workshops at WFBF conferences Promotion and Education ‘Playbook’
District Activities
Youth Ag Summit Food Influencer Dinner Beef, dairy and pork month promotions Farm and industry tours
County Promotion and Education Programs
County Farm Bureau Promotion and Education committees are an integral part of county Farm Bureau programs. County Farm Bureau volunteers focus their energy and skills on promoting positive messages about agriculture to youth, consumers and media. If your county Farm Bureau doesn’t have a Promotion and Education committee, consider establishing one to boost education and outreach activities.
Promotion and Education 'Playbook' The WFBF Promotion and Education Committee created this resource by compiling events, programs and activities that happen throughout the state on a local level. The ‘Playbook’ is a one-stop resource with ideas for planning county activities and events. Throughout the ‘Playbook,’ you will find activities and events for all ages, time frames and budgets. The ‘Playbook’ is available to view online at wfbf.com/ programs/promotion-and-education/playbook.
wfbf.com
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