Learn the policy initiatives guiding the next year of Farm Bureau.
WISCONSIN AT AFBF
A recap of celebrations for Wisconsin at the AFBF Annual Meeting.
BRANCHING OUT
Ahl siblings keep Northern Family Farms thriving.
MENTAL HEALTH
Resolving problems in your farm business.
MEMBER BENEFITS
Learn how benefits have impacted members this past year.
VOICES
Columns from Olson, Duvall, Wenzlaff and Williams.
LEADERSHIP INSTITUTE
Check out the new class of leaders.
GATHER
AROUND THE TABLE
Cozy comfort meals from the Wisconsin Beef Council.
AG IN THE CLASSROOM
Let's look back for a year in review and celebrate our great teachers.
FOUNDATION
Thank you for your support of the Wisconsin Farm Bureau Foundation.
winter considerations for calves.
EDITOR’S NOTE
Whenyou step into your boots each morning, what drives you forward? For most of us, it’s family, the future and the goal of ensuring Wisconsin farms remain viable for generations to come.
This issue of Rural Route is about looking ahead. One page you might usually flip past – Picture This – is worth pausing on this time. The photos are all themed around our next generation and man, does it serve as a powerful reminder of why planning for the future is so critical.
Farms do not stay viable without planning and hard conversations. I hope that as you take in these pages you reflect on this for yourself and your family. What are you doing to set your legacy up for success? You’ll find that we have some workshops and resources for succession planning on page 21. By taking action today, you can ensure the future looks the way you want it to.
The same is true for your Farm Bureau legacy. Make sure you take time to engulf yourself in everything that Farm Bureau can offer you and don’t be afraid to try something new despite your age or experience.
Stepping up and out of your comfort zone is how the magic happens – weather that’s through joining a committee, attending a training or taking on a new leadership role.
We just returned from another American Farm Bureau Annual Convention and have a lot to celebrate. Our members did an awesome job representing our state. Wisconsin Farm Bureau was recognized as the top performing Farm Bureau in our membership category. Even though we are on top now, it doesn’t mean there isn’t more work to do. To me, it means we work even harder to make sure we are setting standards high and getting Wisconsin agriculture’s voice heard far and wide.
You can find all the Convention coverage in front of the magazine. A sincere congratulations to you, our members who have led us to this recognition.
As we look to the future, WFBF is in the middle of building a new strategic plan. This will be our map for the coming years. On page 12 you will find a list of meetings that you can attend to see where the plan is headed and give your input. Your voice matters, and now is the time to make your voice heard before the plan rolls out this spring.
Whether you are planning for your farm, your family or your role in Farm Bureau, the future is what you make it. You have to put in the work and have the vision for what you want the future to look like. The time is now and I know if you take the time to plan, you won’t regret it.
Wishing you all some sunshine to get through these remaining weeks of winter and good vibes as you head into spring.
As always, thanks for reading,
Amy Eckelberg Rural Route Editor
Wisconsin Farm Bureau Federation
Contributors
Postmaster: Send address changes to Wisconsin Farm Bureau Federation PO Box 5550 Madison, WI 53705-0550
Contact Information
608.836.5575
800.261.FARM (3276) wfbf.com info@wfbf.com
WFBF Board of Directors
Brad Olson, Frederic (President)
Joe Bragger, Independence (Vice President) Jim Renn, Hartland
Arch Morton Jr., Janesville
Robert Nigh, Viroqua
Pete Badtke, RIpon
Dan Meyer, Kiel
Brian Preder, Weyauwega Kim Bremmer, Loyal Pete Badtke, Ripon
Steve Mueller, New Richmond (Promotion and Education Committee Chair) Kendall Riskedal, Johnson Creek (Young Farmer and Agriculturist Committee Chair)
Wisconsin Farm Bureau Federation’s Rural Route (ISSN 1082-1368) (USPS 39940), the official publication of the Wisconsin Farm Bureau Federation, is published six times per year in February|March, April|May, June|July, August|September, October|November and December|January. Subscription of $5 is included in Farm Bureau dues. Periodical postage is paid at Madison, Wisconsin. All rights reserved. No portion of this magazine may be reproduced in whole or part without written consent.
For advertising rates and information:
Wisconsin accounts contact Slack Attack at 608.222.7630 or barbara@slackattack.com. National accounts contact Casey McNeal at 800.798.2691 ext. 334 or casey@iafalls.com. For general inquiries, contact Amy Eckelberg at 608.828.5706 or aeckelberg@wfbf.com.
American Farm Bureau Establishes 2025 Policies
F
armer and rancher delegates to the American Farm Bureau Federation’s 106th Convention adopted policies to guide the organization’s work in 2025. Key topics ranged from labor to rural broadband to trade.
For the third year, delegates were polled at the beginning of the voting session regarding their farms. The results show 97% of those who cast votes operate family farms and nearly two-thirds represent small- to mid-size farms as defined by USDA.
“Farm Bureau demonstrated what truly makes it the voice of American agriculture,” said AFBF President Zippy Duvall. “Delegates from each state Farm Bureau and Puerto Rico directly addressed the challenges and opportunities facing farmers and ranchers. The policies they set today give us a roadmap to work with the new administration and Congress to address the needs of rural America. It includes the passage of a new farm bill, enacting regulatory reform, and creating new markets for the men and women who are dedicated to keeping America’s pantries stocked.”
Delegates also adopted policy supporting the development and sale of domestically sourced sustainable aviation fuel, including expanding the list of acceptable conservation practices for feedstock eligibility.
They strengthened policy on alternative energy production, including increasing the responsibility of energy companies to manage land used for development, and prioritizing energy production on land not suitable for agriculture.
Recognizing the challenges of maintaining a strong agriculture workforce, delegates voted to stabilize labor costs to avoid drastic swings that put the economic sustainability of farms at risk. They also recommended the AFBF board study potential alternatives to the current Adverse Effect Wage Rate methodology used for the H-2A program.
On trade, delegates added policy in support of a United States—Mexico—Canada Agreement review process to encourage new opportunities while protecting U.S. agriculture from unfair competition.
Policy on rural broadband was revised to support requiring companies that win broadband loans or grants to quickly complete projects in underserved rural areas.
Delegates also directed AFBF to press more forcefully for reform of the current requirements for small-scale meat, dairy and value-added processing facilities.
Wisconsin’s National Policy Influence
Some of the policies Wisconsin Farm Bureau members forwarded to AFBF were approved. They are:
302 Animal Health Emergency Management Preparedness: 6.19 We support USDA reimbursing farmers for any required testing due to animal disease outbreaks.
420 Fiscal Policy: 10.4 We support the elimination of a minimum interest rate when transferring agricultural assets.
420 Fiscal Policy: 12. 1 (We support) Exemptions to the FSMA Produce Safety Rule being based on covered produce sales rather than annual food sales.
Wisconsin’s Policy Book is Now Online!
Want to know where Wisconsin Farm Bureau Federation stands on an issue? The 2025 policy book is available at wfbf.com.
The document reflects the most recent policy directives established by voting delegates at the 105th WFBF Annual Meeting in December.
“Farm Bureau’s policy is established by members through a structured policy development process,” said WFBF President Brad Olson. “It makes me proud that suggestions and policy ideas come directly from members at the county level. Through this grassroots process Farm Bureau can work to represent its members’ needs. I encourage you to review our policy book and get involved in the process of policy development.”
To view the policy book online, visit wfbf.com/policy/policy-development.
Wisconsin Farm Bureau delegates at the AFBF Convention. (From left) Arch Morton, Jr., District 1 Director; Brad Olson, WFBF President and District 9 Director, Pete Badtke, District 5 Director; and Robert Nigh, District 3 Director.
Wisconsin Shines at American Farm Bureau Convention
WFBF Receives National Recognition
W isconsin Farm Bureau was recognized for excellence in implementation of member programs and membership achievement in 2024. W FBF received the Pinnacle Award, the highest honor a state Farm Bureau can be awarded for program and member achievements. The Awards of Excellence recognize state Farm Bureaus that demonstrated outstanding achievements in four program areas: Advocacy, Coalitions & Partnerships, Engagement & Outreach and Leadership & Business Development.
WFBF also received the New Horizon Award, which honors the most innovative new state Farm Bureau programs. Wisconsin was recognized for Gather Wisconsin, a series of resources including blog posts, recipes, an annual print magazine and member activities that connect consumers with the farmers growing and raising their family’s food.
Coates
Competes in National Light
Kallie Jo Coates of Racine County advanced to the Sweet 16 Round of American Farm Bureau’s Young Farmers and Ranchers Discussion Meet.
The Discussion Meet contest is a panel discussion in which Farm Bureau members between the ages of 18 and 35 are judged on their ability to express their ideas and opinions and reach a solution to current issues affecting agriculture.
Coates works in office management for Harry Hansen Meat Service and is a marketing freelancer with Briar Marketing. Coates and her husband, Devin, own Coates Farm where they raise 150 laying hens in addition to 225 acres of corn and forage crops. She graduated from UWPlatteville with a degree in agricultural education before attending Texas Tech for a master’s degree in agricultural communications.
Leahy Re-Appointed to Promotion and Education Committee
Lynn Leahy was re-appointed to AFBF’s Promotion and Education Committee for the 2025-2027 term starting in March.
Lynn Leahy is a research agronomist at Heartland Farms, Inc., a 9,000-acre farm growing potatoes for potato chips near Hancock. She grew up on an 80-cow dairy farm in Argyle. Leahy holds a bachelor’s degree in dairy science and a master’s degree in horticulture, both from UWMadison. Leahy is a graduate of Wisconsin Farm Bureau’s Leadership Institute Class VIII. Leahy and her husband, Mike, reside in Plover.
The Promotion and Education Committee is comprised of 11 individuals representing qualifying Farm Bureau Promotion and Education states. It was launched in 2014 to develop and centralize resources that inspire and equip Farm Bureau members to convey the significance of agriculture.
Committee members support and encourage state Farm Bureau volunteers to participate in projects and activities by providing resources for programs, communicating with state leaders and contributing collaborative ideas.
WFBF President Brad Olson accepted the Pinnacle Award from AFBF President Zippy Duvall during AFBF Convention.
Lynn Leahy and WFBF Promotion and Education Chair Steve Mueller at the 2025 AFBF Convention.
Kallie Jo Coates and her husband, Devin, at the 2025 AFBF Convention.
Olson Elected to American Farm Bureau Board
Brad Olson was elected to serve a one-year term on American Farm Bureau’s Board of Directors on Tuesday during the American Farm Bureau Federation’s 106th Convention. Olson is a crop farmer near Frederic in Polk County.
Olson was first elected to the Wisconsin Farm Bureau Federation Board of Directors in 2022 to represent District 9, which includes: Barron, Dunn, Chippewa, Pierce, Polk Burnett, Rusk, St. Croix, Sawyer and Superior Shores Farm Bureaus. He was elected WFBF President in 2023.
Brad and his wife, Vicky, farm more than 600 acres of crops and are members of Polk-Burnett Farm Bureau. They have two children and two grandsons.
Sands Complete Young Farmer and Rancher Committee Term
Dunn County Farm Bureau members Ben and Haily Sand completed their two-year term on AFBF’s Young Farmers and Ranchers Committee. The couple grows rye, corn, soybeans, sweet corn and pumpkins on their farm near Menomonie.
The YF&R Committee is made up of 16 positions representing all regions of the United States. An individual or couple may hold each committee appointment. Committee members are responsible for program planning, which includes the coordination of YF&R Committee competitive events during AFBF’s Annual Convention each January, and the Harvest for All program.
Ben and Haily Sand (third couple from the left) are pictured with fellow AFBF YF&R Committee members.
WFBF President Brad Olson accepted the New Horizon Award for Gather Wisconsin from AFBF President Zippy Duvall.
pictured with several county Farm Bureau Presidents. President Duvall declared 2024 the Year of the County Farm Bureau President.
Curt Miller, pictured with his wife Debbie, attended convention after being selected for his membership work. Curt was the top membership worker in 2024.
snapshots from the AFBF Annual Meeting
san antonio, texas
Wisconsin members participated in the
for All service project.
Harvest
WFBF was recognized with the Pinnacle Award and a New Horizon Award.
Lynn Leahy (far right) was part of an Ask a Farmer event at St. Phillips College.
Racine County member Kallie Jo Coates advanced to the Sweet 16 round of AFBF's YF&R Discussion Meet Contest.
Lynn Leahy (left) and Ben and Haily Sand (right) represented Wisconsin on the Promotion & Education and Young Farmers & Ranchers Committees, respectively.
Former Green Bay Packers wide receiver
Eric Boles served as the keynote speaker during the closing general session.
WFBF President Brad Olson represented Wisconsin in the AFBF Opening Session.
Wisconsin members serving on the AFBF GO Team were recognized throughout Convention.
Lynn Leahy and Steve Mueller networked with other state committee leaders during the 10-Year Promotion and Education celebration.
WFBF Board members Jim Renn, Kendall Riskedal and Arch Morton, Jr. stood with a Texas Longhorn in the trade show.
Farm Bureau friends from all over the country connected in the trade show during the AFBF Convention.
Farm Bureau delegates and alternates gathered for a photo following the business sessions during the AFBF Convention.
O'Brien Hired as Wisconsin Farm Bureau’s Administrative Assistant and Political Affairs Coordinator
Emily O'Brien has been hired as Wisconsin Farm Bureau Federation’s Government Relations Administrative Assistant and Political Affairs Coordinator.
In her role, O’Brien will provide administrative support to the government relations team, coordinate activities for the Volunteers for Agriculture® (VFA) Political Action Committee and assist with event planning, scheduling and communications. Her support will enhance WFBF’s advocacy efforts and strengthen its work with endorsed candidates, fundraising initiatives and grassroots engagement.
"Emily’s background in government relations, political affairs and agriculture will be a tremendous asset to WFBF’s advocacy efforts,” said WFBF Executive Director of Government Relations Jason Mugnaini. “We are excited to welcome her to the team and look forward to her contributions.”
LaCount Named Director of Foundation and Sustainability Communications
Rachel LaCount has been named WFBF’s Director of Foundation and Sustainability Communications. LaCount has served as WFBF’s Director of Sustainability Communications and Partnerships since June of 2021.
In her role, LaCount will continue to be the primary lead on the organization’s sustainability efforts, including working with media, overseeing WFBF’s 35 Under 35 program and regularly contributing to Gather Wisconsin. Additionally, LaCount will assume communications functions within the Wisconsin Farm Bureau Foundation. She will work with the Wisconsin Farm Bureau Foundation Director to build brand awareness for the Foundation through social media, print and website strategies. R achel began this role in October.
O’Brien’s professional experience includes working in Global Government and Industry Affairs with Nutrien in Washington, D.C. Additionally, she served as a Pennsylvania FFA State Sentinel, where she led workshops on team building, diversity and leadership which engaged over 14,000 members statewide.
O’Brien recently completed her bachelor’s degree in political science at West Virginia University, with minors in agricultural and natural resource law and Italian studies. She previously attended Potomac State College, earning an associate’s degree in general studies.
“I am excited to join WFBF and contribute to its advocacy work on behalf of Wisconsin’s agricultural community,” said O’Brien. “I look forward to working with the team and supporting efforts that make a real difference for farmers.”
O’Brien grew up heavily influenced by Pennsylvania agriculture, where one of her first jobs was feeding calves at her neighbor's dairy farm. When she was 12, she asked for a horse and received a free donkey instead, which sparked her love for agriculture. She showed breeding and market sheep at her local fair through 4-H and FFA for eight years.
O’Brien began her duties as Administrative and Political Action Coordinator on February 3.
Zimdars Named Director of Local Government
NateZimdars has been named Wisconsin Farm Bureau Federation’s Director of Local Government. This role replaces the Member Advocacy and Issues Coordinator. The redefined role will be one that works closely with county Farm Bureaus and assisting volunteers on local government issues. Additionally, he will work with members who have an interest in and running for local public office.
Zimdars has worked as the Governmental Relations Administrative Assistant for WFBF since February 2024. Nate began this new role in November.
2025 Interns Join Wisconsin Farm Bureau
Brooke Wittrock, Agriculture in the Classroom Intern
Brooke Wittrock has been selected as the organization’s Agriculture in the Classroom intern. Wittrock grew up near Bloomer and graduated from Bloomer High School in 2023. After graduating, she served as the 2023-2024 Wisconsin FFA State Sentinel. Wittrock is currently studying agricultural education at the University of Wisconsin-River Falls. She is an active member in Collegiate Farm Bureau and serves as Vice President of the Agricultural Education Society.
During her internship, Wittrock will design agricultural literacy lessons, supporting materials and training resources, tailored for volunteer agricultural literacy programs. She will assist with communicating Agriculture in the Classroom programming efforts and provide program event coverage throughout the summer. Wittrock will begin her duties on May 19.
Brooke Beardsley, Leadership and Programs Intern
Brooke Beardsley was raised near Baraboo on her family's beef farm where she grew a love for agriculture and anything animal related. Beardsley is a student at the University of Wisconsin-River Falls where she is studying animal science and agricultural marketing and communications. Throughout college she has been active in Collegiate Farm Bureau where she serves as an Ag Day on Campus Co-Chair as well as the CAFES Student Advisory Council Secretary amongst many other clubs and organizations. Beardsley looks forward to gaining valuable experience in this role and networking with agriculturists across the state.
During her internship, Beardsley will support the organization’s leadership development programs including Young Farmer and Agriculturists and FFA. She will assist with social media content creation and program promotion across the state. Beardsley will begin her duties on May 19.
Katie Cink, Gather Wisconsin Intern
Katie
Cink has been selected as the organization’s Gather Wisconsin intern. Cink is from Madison Lake, Minn. and is currently a sophomore at the University of Wisconsin-River Falls studying agricultural education with a minor in animal science. She is active in UW-River Falls’ Agriculture Education Society, CAFES Student Advisory Council, Alpha Tau Alpha and Collegiate Farm Bureau. She is excited to work with WFBF’s consumer brand, Gather Wisconsin, to learn more about and promote Wisconsin agriculture.
During her internship, Cink will assist in the day-to-day management and marketing of GatherWisconsin.com, its social media presence and promotional events throughout the summer. Cink will begin her duties on May 19.
Kelly Herness, Communications Intern
Kelly Herness has been selected as the organization’s Communications intern. She grew up on her family’s farm in Trempealeau County, where she developed an immense appreciation for agriculture. Herness was actively involved with her local FFA chapter and served on the Wisconsin DATCP Youth Council from 2021-2022. Herness is a junior at the University of WisconsinMadison studying agriculture and applied economics, life sciences communication, and public policy. She is active in UW-Madison’s Collegiate Farm Bureau chapter and the Association of Women in Agriculture. She looks forward to gaining experience working with communications and policy in Wisconsin agriculture through her internship.
During her internship, Herness will assist in managing the organization’s social media presence, creating content for WFBF communication channels and contributing to the organization’s blog. Herness began her duties on January 9.
Brooke Wittrock Katie Cink
Brooke Beardsley
Kelly Herness
New Strategic Plan Unveiled for Member Listening Sessions
Wisconsin Farm Bureau Federation is actively developing a new strategic plan to guide the organization’s future. We've collected valuable input from members through an online survey and listening sessions. The strategic planning task force met to discuss these findings and created a draft plan. The next phase involves hosting meetings across the state to engage directly with members and get feedback. Member feedback is essential in shaping the future of Wisconsin Farm Bureau Federation. Your insights help ensure that our programs, advocacy efforts and member benefits align with the real needs of Wisconsin farmers.
By participating in these discussions, you have the opportunity to influence the direction of our organization and strengthen our collective voice. We encourage all members to take part in this process, as your input drives meaningful change and helps us better serve and support the agricultural community.
Please select the most convenient listening session to attend.
Introducing the T7170 Ag-Bagger
Introducing the T7170
Transforming the Ag-Bag Experience
Ag-Bagger
Transforming the Ag-Bag Experience
The T7170 begins the transformation of Ag-Bag’s New T-Series Models. Based on customer feedback, we have improved the T7170 to increase Ag-Bag capacity, serviceability and transportability. Discover more from your local Ag-Bag Dealer.
The T7170 begins the transformation of Ag-Bag’s New T-Series Models. Based on customer feedback, we have improved the T7170 to increase Ag-Bag capacity, serviceability and transportability. Discover more from your local Ag-Bag Dealer.
www.ag-bag.com 1-800-334-7432
www.ag-bag.com 1-800-334-7432
LOMIRA KNOWLES PRODUCE AND TRADING CO 920-583-2266 www.knowlesproduce.com
Larson Acres 18218 W State Rd 59, Evansville WI 53536 – 7 p.m.
Thursday, March 20
Rural Mutual Insurance Office 109 S 4th Ave, St. Nazianz, WI 54232 – 6:30 p.m.
2025 State Budget Priorities
Priorities for Wisconsin Agriculture in the Upcoming State Budget
As Wisconsin gears up for the 2025-27 state budget, Farm Bureau is advocating for targeted investments to address pressing challenges and support the state’s farming community. From strengthening infrastructure and bolstering rural veterinary care to advancing conservation efforts, these priorities aim to sustain Wisconsin’s agricultural success while fostering innovation and resilience.
Building the Foundation: Agricultural Road Improvement Program
In 2023, Wisconsin became the first state to create a road funding program specifically for agriculture with a $150 million investment. The Agricultural Road Improvement Program (ARIP) will upgrade local roads responsible for moving billions of pounds of agricultural goods annually— roads critical to farms, loggers and processors contributing billions of dollars to Wisconsin’s economy. The program’s immense popularity was evident as the Department of Transportation received 299 applications totaling more than $500 million, far exceeding available funds.
Given ARIP’s success and the ongoing demand, agricultural groups strongly support a renewed investment of $150 million for the 2025-27 biennium. This funding is crucial to address unmet needs and ensure the infrastructure supporting Wisconsin’s farmers keeps pace with the demands of modern agriculture.
Strengthening Rural Veterinary Care
Wisconsin's rural communities are facing a shortage of veterinarians, a challenge that directly impacts livestock health and agricultural productivity. To address this, the Veterinary Loan Repayment Pilot Program proposes a $5 million investment over two years. The program will help veterinarians offset up to $100,000 in student debt in exchange for at least four years of full-time service in rural areas.
This initiative not only incentivizes veterinary professionals to work in underserved regions but also ensures there is an incentive for students to go into large animal veterinary practice.
Advancing Biofuels for a Sustainable Future
Wisconsin’s agricultural sector is also prioritizing sustainability through the proposed Biofuels Incentive Package. This multi-faceted plan includes:
1. An $8 million biofuels retail infrastructure grant program to improve compatibility with advanced fuel blends.
2. A requirement for new retail fueling equipment to be E40compatible.
3. A $1.50 per gallon tax credit for sustainable aviation fuel (SAF) made in Wisconsin from domestic feedstocks.
4. Tax credits for ethanol and biodiesel retailers to promote renewable energy adoption.
By investing in biofuels, Wisconsin can expand market opportunities for local farmers producing feedstocks while reducing its environmental footprint.
Investing in Conservation and Sustainability
Wisconsin’s agricultural organizations continue to champion farmer-led conservation programs. These initiatives empower farmers to implement sustainable practices that protect soil, water, and air quality. Priorities include:
• Producer-led Watershed Protection Grant Program: Advocating for $3 million in permanent biennial funding to support farmers efforts to reduce runoff and improve watershed health.
• Nitrogen Optimization Grant Program: Maintaining $2 million over the biennium for on-farm research to improve nitrogen efficiency and enhance water quality.
• Cover Crop Insurance Premium Rebate Program: Supporting $800,000 in funding to continue incentivizing farmers to plant cover crops, which play a critical role in improving soil health and reducing erosion.
As Wisconsin’s agricultural sector navigates new challenges and opportunities, these and other budget priorities reflect a clear vision: investing in infrastructure, sustainability and rural communities is essential to sustaining the state’s agricultural legacy. By championing these initiatives, policymakers have the chance to empower farmers, enhance rural livelihoods and position Wisconsin as a leader in innovation and sustainability.
All Politics is Local
By Nate Zimdars, WFBF Director of Local Government
”
All politics is local” is a common political expression you may have heard. This proves true when you look at the number of elected officials who first began elected service by running for their county, town or school board. Their willingness to run is rooted in a desire to be more involved in their local community.
The same can be said of politically engaged citizens who aren’t serving in an elected position. Their motivation for speaking out on an issue can usually be traced back to the personal impact it will have on them and the hope that their concerns will be taken into consideration, leading to a favorable outcome.
When we look at the biggest issues Wisconsin agriculture is facing at the state level, action was first taken locally which then prompted the state to begin weighing in. Providing increased funding for rural roads, the expansion of solar development in rural areas and limitations on the size of dairy farms are just a few of the issues that local government acted on before the state decided to weigh in.
In some instances, Farm Bureau members were engaged on the issues, fighting to ensure that the agricultural perspective was considered. In other cases, it wasn’t until a negative ordinance was passed in a township and then proposed in new locations that agricultural advocates began paying attention. We cannot afford to lose sight of the need for our voices to be heard on local issues that impact agriculture.
Voting on your candidates for local office is one of the best opportunities to flex the power of your voice. On April 1, in addition to the state supreme court race, elections will be taking place across Wisconsin with many local races on the ballot. This is your chance to have a direct political impact on your local community in the year ahead.
Before you vote, take these questions into consideration:
•What kind of impact will the candidates have on your home or profession?
•Do the candidates mention agriculture when discussing their platform and values?
•Do they express an openness to learning more about issues they are not familiar with?
These questions can help inform your vote and ensure a supporter of agriculture will have a seat at the decision-making table. It is important to speak up about the issues that are affecting you right in your own community. If you don’t voice your concerns, then who will?
AG DAY AT THE CAPITOL
Wednesday, March 26, 2025
Monona Terrace Convention Center • Madison, WI
Ag Day at the Capitol will be held March 26 at the Monona Terrace in Madison. This event is the largest gathering of farmers from across the state representing a variety of farm groups to learn more about issues impacting Wisconsin agriculture and meet with their state legislators.
This year’s event will feature keynote speaker Brian Reisinger, author of Land Rich, Cash Poor: My Family’s Hope and the Untold History of the Disappearing American Farmer. Reisinger is an award-winning writer and rural policy expert who grew up on a family farm in Sauk County, Wis. His book Land Rich, Cash Poor weaves the hidden history of America's disappearing farms with his own family's fourgeneration story from the Depression to today. Registrants will be entered for a chance to win one of 200 free copies of his book.
In addition, the new Agriculture Showcase on the 100 block of MLK Blvd will be an open to the public, educational feature with farm equipment, dairy calves, free cheese samples and more. Inside the Capitol Rotunda, attendees can explore Farm Bureau spotlight booths, connect with Wisconsin Ag Coalition partners and test their skills on a hydraulic sprayer simulator, an interactive video game-like experience.
Registration will begin at 11 a.m. with the program starting at 11:30 a.m. Lunch will be served followed by the keynote address, issue briefings and time for attendees to visit their legislators in the Capitol.
It is important for attendees to call the offices of their legislators in advance to schedule an appointment between 3 and 5 p.m. for Wednesday, March 26.
NEW! Agriculture Showcase will begin at 12 p.m. and will go until 3 p.m. and is open to the public.
Early registration is $35 and is now available. Registration increases to $60 after March 21 and at the door. Register for Ag Day at the Capitol by visiting the QR code below.
Rural Mutual Insurance Company and GROWMARK Inc. are major sponsors of the event. Co-sponsors of the event, with Wisconsin Farm Bureau Federation, include the AgCountry Farm Credit Services, Compeer Financial, Dairy Business Association, GreenStone Farm Credit Services, Professional Dairy Producers of Wisconsin, Syngenta, Wisconsin Biofuels Association, Wisconsin Cattlemen’s Association, Wisconsin Cheese Makers Association, Wisconsin Corn Growers, Wisconsin Horse Council, Wisconsin Pork Association, Wisconsin Potato and Vegetable Growers, Wisconsin Soybean Association, Wisconsin State Cranberry Growers, Wisconsin Veterinary Medical Association.
Becky Hibicki, Green Lake County
Brittany Olson, Barron County
Emily Oates, Trempealeau County
Andrea Lesperance, Manitowoc County
Becky Mueller, Rock County
Katie Sandmire, Sauk County
Cassie Sonnentag, Chippewa County
Branching Out
Ahl Siblings Keep Northern Family Farms Thriving
By Cassie Sonnentag
Northern Family Farms is more than just a nursery and Christmas tree farm—it’s a shared family vision spanning three generations. From humble beginnings in 1955 to its current expansive operation, the business has grown under the care of the Ahl family, who expertly combine tradition with innovation. Today, siblings Derek and Ashley Ahl are leading their family’s business, ensuring the legacy continues while embracing a sustainable future.
Northern Family Farms began as a weekend passion project for Derek and Ashley’s grandparents, Cal and Arlene Frelk. Living in Illinois, they purchased land in Merrillan, Wisconsin to plant Christmas trees, tending to them on weekends before moving to the area permanently.
The business grew, their daughter Ginger and her husband John Ahl joined the operation, adding a nursery component to diversify their offerings.
“Our dad started what is now the nursery side of things,” Ashley said. “Since then, we’ve been growing ever since.”
Today, Northern Family Farms manage 2,500 acres of Christmas trees and 400 acres of nursery stock, including evergreens, deciduous shrubs, flowering plants, fruit trees and more.
The nursery side of the business has become the primary focus, making up 85% of the family business, while Christmas trees comprise the remaining 15%. The plants are shipped across the Midwest and beyond, from Pennsylvania to Montana, serving mass retailers, independent garden centers and nonprofit organizations.
The Ahl siblings returned to the family business through different paths. Ashley spent nearly a decade in Chicago as a hedge fund options trader, while Derek pursued a degree in horticulture and joined the farm immediately after graduation.
Despite different journeys, they share a deep dedication to the family business.
“We saw the blood, sweat and tears that our grandparents and parents poured into this place,” Derek explained. “We didn’t want to see that work go to waste.”
As co-leaders, Ashley oversees sales, forecasting and customer relationships, while Derek handles outdoor production and operations. Together, they coordinate to meet the demands of a fast-paced, seasonal business.
“We each bring different strengths,” Ashley said. “Derek’s expertise in production and my focus on sales make us a strong team, and that collaboration keeps everything moving forward.”
A critical factor in their success has been reinvesting in the business. In 2012, they moved operations to a new location and implemented advanced inventory and order processing systems. This decision significantly boosted efficiency and positioned the farm to capitalize on new opportunities.
“The move and technology upgrades helped us scale,” Ashley noted. “That’s when we saw our nursery sales take off.”
However, the heart of their operation remains their team. With about 25 year-round employees and an additional 120 seasonal workers through the H-2A program, Derek and Ashley credit their staff for much of their success.
“Our people are the reason we’re here,” Derek said. “You have to have good people who care about the product and the process.”
Transitioning a family business to the next generation is never simple, but the Ahls have taken a careful, thoughtful approach to farm succession. John and Ginger began involving Derek and Ashley in business decisions early on, which the siblings say helped make the transition more integrated and seamless.
“Our parents gave us room to grow into our roles,” Derek said. “They took vacations during peak seasons to let us manage things and learn from the experience. It built our confidence and showed them we were committed.”
These opportunities allowed Derek and Ashley assume greater responsibilities over time.
“It gave us a chance to run things without catastrophic mistakes,” Ashley said. “It also showed them we were serious about carrying the business forward.”
Succession planning began in earnest in 2002, with shares of the business gradually transferred to Derek, Ashley and their sister, who retains an ownership stake but isn’t involved in day-to-day operations. This thoughtful, decadeslong approach has allowed for a smooth transition while maintaining strong family relationships.
“One of our parents’ biggest goals was that we’d still be a family when the dust settled,” Ashley said. “They always said it wouldn’t be equal, but it would be fair.”
The siblings emphasized the importance of open communication and professional guidance in navigating succession.
“You have to have the hard conversations,” Ashley said. “No one wants to talk about dying or retiring, but it’s essential.”
Derek added, “The earlier you plan, the better. And you need a good framework with professionals to avoid complications like probate. It’s about ensuring both the business and family can thrive.”
Today, Derek and Ashley are focused on maintaining the farm’s legacy while continuing to innovate. They’re committed to sustainability, customer relationships and fostering an open, supportive industry culture.
“The nursery industry is unique because it’s collaborative,” Ashley said. “Competitors will openly share advice and experiences. It’s refreshing and has helped us avoid pitfalls.”
For the Ahls, the rewards of their work go beyond financial success.
“We get to start something small and grow it into something beautiful,” Ashley said. “There’s nothing like seeing the farm in full bloom in August.”
Derek agreed. “Every season is different, and every year brings new challenges and opportunities. It’s rewarding to see all the planning and hard work come together.”
Through dedication, innovation and a commitment to family and community, Northern Family Farms continues to thrive, proving that a strong foundation can grow into something extraordinary.
With about 25 year-round employees and 120 seasonal workers through the H-2A program, the Ahls credit their staff for much of their success.
Resolving Problems in Your Farm Business: Seize the Opportunity
By Cheryl Stinski, Wisconsin Farm Center Volunteer Mediator and President Alternative Resolutions, Inc.
The challenges faced by farmers are well-documented and well-known to the readers of this publication. We know these challenges don’t just affect a businesses’ bottom line; they can also cause conflict in our closest relationships as we struggle to determine the best path forward.
While conflict is a natural part of life, confronting differences is not easy for most people. When there are relationships at stake, it becomes even harder. However, with the right attitude and some good planning, many people find that conflict can be an opportunity that provides an impetus for change, growth, progress and improved relationships. And, when you frame conflict as an opportunity, you have a better chance of working with others to find solutions that will work for everyone and resolve disagreements.
Effective communication is at the heart of every successful business and every positive relationship and is imperative for productive conflict resolution. Conflict resolution works best when you use a framework that enables those involved to constructively talk together to identify the issues involved, develop solution options, consider alternatives and reach an agreement that is satisfactory to each person. It is important that it starts with the attitude of confronting a problem, not confronting a person, along with a readiness to listen with intention. Conflict resolution involves 80% listening and 20% problem solving, so good listening skills and strategies are essential.
Because people in conflict are understandably defensive and focused on protecting their own interests, communication can become difficult. This is where the
Wisconsin Farm Center’s Mediation and Arbitration Program, available through the Department of Agriculture, Trade and Consumer Protection, can help. Mediation provides the opportunity for each person to clearly communicate their concerns and needs and develop an understanding of the other parties’ perspectives to get to the root of the disagreement. In mediation, the parties involved, who know better than anyone what they need for resolution, are helped to explore options that can work for everyone. Decision-making power stays in the hands of those most closely involved with the situation – those who will live the outcome – rather than a third party. Through the process, the mediator helps parties work together to address all necessary issues, including those impacting relationships. And, because no one faces “losing” to another, important relationships are preserved. Mediation is free to Farm Center program participants and has a high resolution rate, so it is also extremely cost effective. The costs of unresolved conflict – time spent focused on the dispute by both those directly involved and those who are indirectly impacted, stress, illness, loss of sleep, reduced productivity and damage to relationships – can be huge, and of course, the disagreement remains. The cost of conflict resolution through mediation – time spent preparing for and participating in mediation – is much lower, and there is a much better chance of reaching resolution.
Contact Kevin Plante, Wisconsin Farm Center Financial Consulting and Farm Transition Specialist, at Kevin. plante@wisconsin.gov or 608.327.9814 to learn more about mediation and your options.
Join Us! Farm Transition Seminar
70% of farmland will transfer in the next 20 years
Is your legacy protected for future generations? Join us for a meal and educational session to:
• Map a strategy for successful farm transition
• Address financial, emotional and family dynamics
• Gain insights on documents needed to get started
2025 seminars:
Appleton & Chippewa Falls - March 6
Waunakee - March 7
Space is limited!
Scan QR to register by Feb. 21, 2025. Featuring: Brooke Starks Farm Estate Planning Attorney
Farm Succession Resources
Jim Stodola Wealth Management Consultant Farm Bureau Financial Services
When it comes to farm succession planning, we know that getting started might be the most challenging part. There are several resources available to farmers and farm families in Wisconsin.
*WFBF member benefits may be changed or discontinued at any time without notice.* Learn more about your Farm Bureau member benefit savings by scanning the QR code or visiting wfbf.com/membership/member-benefits.
Food Finance Institute Offers Growth Resources for Farmers
By Andy Larson, Farm Program Manager at The Food Finance Institute
W
hen dips in the commodity market make farm profitability harder to find, enterprising farmers regularly consider diversifying into direct markets to capture end-consumer prices for farm-fresh products. Adding value to commodities can also be a way to expand cash flow and accommodate an incoming generation into a family operation.
Whatever the reason, whatever the approach, the pursuit of new farm profits presents a constant stream of challenges and opportunities that can be difficult to navigate. This is especially true if the proposed venture involves a new processing step, a new marketplace or a new value proposition altogether.
You often must spend money to make money – be it for processing, packaging or infrastructure. But outsidethe-box business ideas and inside-the-box lenders don’t always mix. If any of this sounds familiar to you, it may be the perfect time to get in touch with the Food Finance Institute (FFI).
The Food Finance Institute Can Help Your Farm Business Level-Up
FFI is a small shop of business and financial management consultants affiliated with the Universities of Wisconsin. Our team specializes in food and beverage manufacturing, emerging food systems and technologies and value-added agriculture.
As FFI’s Farm Program Manager, my farm clients produce everything from cheese to chickens, and kernza to crickets. I love helping my customers build good financial habits, understand complex business models and access the capital they need to grow.
I draw upon my experience as a small-town ag banker, an extension educator and a direct market farmer to translate esoteric management concepts into practical guidance. This can make a real difference in the financial life of a farm business.
What Will You Get from FFI Training and Why Should You Participate?
FFI offers a variety of training programs, workshops and one-on-one coaching sessions that cover a range of topics relevant to farm businesses.
Offerings include:
• Financial Foundations for Farms: This training helps farmers improve their market positioning, build financial management skills, and establish a path to greater profitability. This is a great option for beginning farmers, but all can benefit from this fundamental training.
• Raising Equity: This training helps farmers develop an investible business plan, start assembling their financial package request and develop a game plan to secure funding from investors.
• Scenario Planning: This training helps farmers prepare for the future by planning a strategy for different plausible scenarios, such as changes in market conditions or government regulations.
• Fellows Program: This competitive program provides in-depth training and mentorship to a select group of highpotential food and farm businesses.
Additionally, FFI provides technical assistance, including business plan analysis and financial package development, and helps farmers connect with lenders and investors. By participating in these programs, farmers can gain knowledge and skills to improve profitability, secure funding and reach long-term business goals.
Wisconsin Farm Bureau Advantage
Wisconsin Farm Bureau members can save 20% on live FFI farm business trainings! Log into wi.fbiris.com to get your discount code. To learn more about FFI's programs and services, visit foodfinanceinstitute.org or contact us at info@foodfinanceinstitute.org. You can view and register for our current trainings at learn.foodfinanceinstitute.org.
Stepping Up and Driving Forward A Message from WFBF's Brad Olson
As I sit back and reflect upon the 106th American Farm Bureau Federation’s Annual Convention in San Antonio, Texas, one phrase keeps coming to mind — “Step Up, Drive Forward.” This year’s theme perfectly captures the dedication and impact of our Farm Bureau members in Wisconsin.
Because of you, we don’t just participate — we drive forward with purpose. Your willingness to step up and share ideas fuels our progress as a grassroots organization, and this year’s national convention was a testament to that.
Wisconsin Farm Bureau was honored to receive the Pinnacle Award, AFBF’s highest recognition for excellence in advocacy, partnerships, engagement and leadership development. This award reflects the collective drive of our members, from launching the WisGO Team to strengthening coalitions at the state Capitol. Your efforts make a real difference.
Gather Wisconsin also earned national recognition, receiving the New Horizon Award for innovation. This program — born from member input in our strategic plan — bridges the gap between consumers and Wisconsin agriculture, ensuring our story is heard and understood.
Beyond these organizational achievements, our members stepped up individually on the national stage. Kallie Jo Coates of Racine County advanced to the Sweet 16 round of the Young Farmers and Ranchers Discussion Meet. Lynn Leahy of Waushara County was reappointed to the AFBF Promotion & Education Committee. Ben and Haily Sand of Dunn County completed their impactful term on the YF&R Committee. Their dedication continues to elevate Wisconsin’s voice in national agriculture.
At the heart of Farm Bureau’s impact is our grassroots policy development process. The delegate session at AFBF Convention marks the culmination of a year-long effort where ideas sparked by a single member in a tractor cab can shape national agricultural policy.
This year, Wisconsin members helped drive key policy advancements, including:
• Supporting farmer reimbursements for required animal disease outbreak testing
• Eliminating minimum interest rates on agricultural asset transfers
• Advocating for exemptions to the FSMA Produce Safety Rule
These policy wins prove that when members step up, we drive forward meaningful change.
I should note that there are no significant changes within the dairy section, however, Wisconsin’s leadership in implementing major revisions over the past few years has ensured that the policies created by our delegates remain strong and effective. Now, our focus turns to implementing these policies and building on the progress we’ve made.
We can not forget that our national impact begins at home. As we look ahead, now is the time to get involved and be part of the momentum. One great opportunity is Ag Day at the Capitol on March 26 at Monona Terrace in Madison. This year’s event is revamped and reenergized, featuring new speakers, critical policy briefings, and a new Agriculture Showcase designed to engage legislators and the public.
Your participation ensures that our policies are heard by key decisionmakers. Whether you’re a longtime member or new to Farm Bureau, there has never been a better time to step up, make connections and be part of shaping the future of Wisconsin agriculture.
2024 was a remarkable year, and 2025 is already shaping up to be another. Farm Bureau’s impact is not about any one person — it’s about all of us. When members step up, we don’t just keep moving. We drive forward together.
Olson was first elected President of Wisconsin Farm Bureau in 2023. He is a crop farmer near Frederic in Polk County.
Making Ag Trade a Priority
A Message from AFBF's Zippy Duvall
The new year always feels like a fresh start, a time to plan for the months ahead and think about what needs to get done. For farmers, it’s a chance to think about our upcoming planting season, what we want our herds to look like or even what projects around the farm we plan to take on. It’s also a chance to look beyond our farms and look toward what challenges and opportunities lie ahead for American agriculture in 2025.
One looming challenge for agriculture this year is our projected trade deficit.
According to the USDA’s latest outlook, we are expecting a $45.5 billion agricultural trade
This is now the third year in a row that exports have dropped while our imports continue to climb. And while the decline of commodity prices may explain part of the problem, the other issue is that the U.S. has been practically standing still on trade agreements while other countries have moved forward without us. Over the past decade, we have seen very few new trade deals, and our farmers continue to get priced out by countries that have fewer trade barriers.
Agricultural trade must become a priority for our new administration this year so that we as farmers can continue our mission of ensuring that everyone has access to the best food, fiber and renewable energy in the world. We need a proactive approach to opening new markets, strategizing or limiting trade barriers and keeping our products competitive in the global market.
"As we look to the year ahead, it’s clear that agricultural trade must be a priority."
The other side of this coin for ag trade is making sure to improve and update trade deals with our current partners. We saw a major victory in this area with the result of the biotech corn dispute with Mexico within our United States–Mexico–Canada Agreement. Mexico has been one of our biggest trading partners
for decades and maintaining this relationship is crucial, but we also needed to ensure we chartered a path forward—a path that prioritizes science-based standards.
In December, a USMCA dispute panel ruled in favor of the U.S., finding that Mexico’s restrictions on American-grown biotech corn violated the trade agreement. This decision was not only a big win for American agriculture, but also a reaffirmation of the importance of science and innovation in agriculture. Hopefully, this resolution also serves as a launching pad as we revisit the USMCA in 2026 and go back to the table with other partners such as China, the EU and the World Trade Organization.
As we look to the year ahead, it’s clear that agricultural trade must be a priority. This deficit should serve as a wake-up call for bold action in securing new agreements, holding trade partners accountable and tackling barriers that hinder our competitiveness in global markets. Let’s bridge the agricultural trade gap and ensure that American farmers can continue to provide the best food, fiber and renewable fuel in the world.
President of the American Farm Bureau Federation, Duvall raises beef cattle, hay and poultry in Greshamville, Georgia.
photo credit: AFBF Photo, Mike Tomko
Congress Again Extends 2018 Farm Bill through the American Relief Act of 2025
A Message from WFBF's Tyler Wenzlaff
The impacts of an expired farm bill are subtle at first but grow increasingly significant over time, with effects that vary widely across different commodities and regions. Programs tied to the farm bill, such as crop insurance, conservation initiatives and commodity price supports, often experience disruptions in funding and operation, leaving farmers and ranchers in a state of uncertainty. These gaps can have ripple effects throughout the agricultural economy.
The second extension of the 2018 Farm Bill, through the American Relief Act of 2025, provides farmers with a temporary reprieve. It ensures the continuity of essential programs, offering a degree of certainty as they plan for the upcoming planting season. For many farmers, this is a crucial lifeline to navigate the complex decisions required to plant crops, invest in equipment, and secure financing.
However, this extension does little to address the evolving economic realities of farming in 2025. Rising input costs, volatile markets, labor shortages and increasing climate-related risks demand more nuanced and forward-thinking policies. Critics argue that while the extension maintains the status quo, it delays meaningful reforms needed to modernize agricultural policy. Farmers are left grappling with outdated provisions that fail to reflect today’s challenges, such as advancing sustainable practices, fostering innovation or addressing market disparities that impact smaller operations disproportionately.
In a dramatic turn of events, Congress passed the American Relief Act of 2025, securing a vital extension of the 2018 Farm Bill through September 30, 2025. This critical move prevented a potential agricultural crisis, including the feared "Dairy Cliff," which could have forced the USDA to purchase dairy products at double their market value, causing chaos in the industry.
The legislation also delivers much-needed relief to farmers and ranchers facing unprecedented challenges. With $31 billion allocated for disaster aid and an additional $2.5 billion in targeted support through the USDA, the act aims to bolster the agricultural sector’s resilience. These measures provide stability and hope as farmers head into 2025, ensuring a smoother path forward amidst continued uncertainty.
helping offset rising input costs, market volatility and other economic pressures.
Economic aid will be capped at $125,000 for farmers and ranchers with less than 75% of their average gross income across tax years 2021, 2022 and 2023 derived from farming, ranching or forestry. The cap is increased to $250,000 for farmers with 75% or more of their average gross income derived from farming, ranching and forestry.
For many farmers, this per-acre assistance represents a vital lifeline.
While an extension of the 2018 Farm Bill is not the ideal solution for addressing the modern challenges of agriculture, it does offer a measure of stability and predictability for farmers as they prepare for the 2025 planting season. This extension ensures the continuation of vital programs such as crop insurance, conservation initiatives and commodity support, which are critical to managing risk and planning operations.
As the agricultural community looks ahead, there is a growing call for policymakers to prioritize a comprehensive reauthorization of the farm bill. Such an effort would better align federal programs with the needs of modern agriculture, ensuring that farmers have the tools and resources necessary to thrive in an increasingly competitive and uncertain global landscape.
The American Relief Act of 2025 will deliver economic relief to farmers, allocating $31 billion to be distributed on a per-acre basis. Of the bill’s $31 billion in direct payments for farmers and ranchers, $10 billion is specifically for economic aid in response to the perilous financial situation in farm country, particularly for row crop farmers. According to the bill text, the $10 billion must be distributed within 90 days of enactment through a one-time economic assistance payment for producers of eligible commodities in the 2024 crop year. Eligible commodities include all those covered by Title I of the farm bill, excluding temperate rice japonica.
By tying payments to acreage, the program ensures that relief reaches those actively engaged in production agriculture,
For many farmers, certainty in federal policy is key to securing loans, purchasing inputs and making planting decisions. Without it, the uncertainty surrounding expired programs could disrupt operations, delay critical decisions and introduce additional financial risks. The extension, therefore, acts as a stopgap, providing the agricultural sector with the breathing room needed to navigate immediate challenges.
However, the limitations of the 2018 Farm Bill highlight the urgent need for a comprehensive reauthorization that addresses the realities of farming in 2025. Rising costs, labor shortages, climate-related pressures and the demand for more sustainable practices call for updated policies that reflect the evolving needs of farmers.
Farmers and stakeholders will need to remain engaged in the process to ensure the legislation adapts to the realities of modern farming while laying the groundwork for more transformative changes in the future.
Wenzlaff serves as Wisconsin Farm Bureau’s Director of National Affairs.
Mentorship Crucial for Staying Involved in Farm Bureau After YFA A Message from Dusty Williams
Wisconsin Farm Bureau has done an excellent job of fostering leadership and advocacy skills in its Young Farmer and Agriculturist members, preparing them for tough conversations, controversial topics and leadership within the agricultural industry. However, once you "age out" of YFA, the question becomes, “What’s next?”
Sometimes, that answer isn’t immediately clear. Thinking back to when I was a YFA member, I didn’t always know the path that I would take as a Green County Farm Bureau member. I found value in what I was doing, but the most important thing that kept me motivated was encouragement by others to get involved in programs and activities— sometimes even being “voluntold.” Like many others, I likely wouldn’t have done the things I did in YFA without someone pushing me.
I think a similar experience happens as members age out of YFA. Farm Bureau can be kind of intimidating to those aging out of YFA. You are kind of the new kid on the block again. I have to say that it’s a really different feeling, leaving one group
and falling into another. I know when I turned 36, I didn’t just jump out of my shell to begin doing extra Farm Bureau things. Someone asked me, pushed me or told me to get further involved. If that wouldn’t have happened, I likely may not have done the things that I did.
This topic of discussion became a major focus of conversation at the first-ever Farmers and Agriculturists Unlimited (FAU) State Discussion Meet, held at the Wisconsin Farm Bureau Federation Annual Meeting in 2024. Six FAU contestants discussed how we can keep people involved in Farm Bureau after they age out of YFA. Farmers and Agriculturists Unlimited is a recently coined term for our members over 35. I helped lead the way to implement this new contest for older members, essentially to create more opportunities for postYFA members to stay engaged. A major part of the conversation focused on the need to be more proactive about asking people to take on leadership roles. We also discussed the importance of stepping aside and letting younger members take on some of those responsibilities.
One of my favorite teaching quotes is, “A good teacher makes themselves progressively unnecessary.” If we stand in the way, talented young people will leave to find other organizations that are more accepting of their ideas and leadership.
As current leaders, we need to recognize when someone ages out of YFA and make a concerted effort to connect with them, engage them and foster them as leaders of the organization—just as we did when they were beginning as YFA or collegiate Farm Bureau members. I think we take for granted that YFA members know all the ins and outs of Farm Bureau, but the reality is that opportunities for post-YFA members are very different and post-YFA members don’t necessarily know what opportunities exist for them after aging out.
As someone who transitioned from YFA into a more knowledgeable member in Farm Bureau, I’ve come to appreciate the lasting value of being involved in Farm Bureau. I quickly realized that the skills I had gained—public speaking, networking, advocacy—weren’t something I needed to abandon. In fact, these skills become even more relevant as you progress in your career.
As an experienced member, I’ve found that even though my life has become busier with family and career responsibilities, Farm Bureau provides plenty of opportunities for engagement at a level that suits my schedule. Whether it is attending the annual meeting, participating in advocacy efforts or simply meeting with a few peers to develop the FAU Discussion Meet, there’s always a place for me to contribute without overcommitting myself.
One of the most fulfilling aspects of staying involved in Farm Bureau after YFA is the opportunity to mentor the next generation of young farmers and ranchers. There’s something incredibly powerful about sharing experiences, offering advice and providing encouragement to those just beginning their journeys in agriculture and leadership. Don’t be afraid to push younger members to do things— sometimes, a little pressure from mentors can be just what’s needed to get younger members more involved.
The journey doesn’t stop with YFA—it evolves and continues to offer new Farm Bureau opportunities for growth and impact, no matter your age.
Williams is a Green County Farm Bureau member and an instructor at Blackhawk Technical College in Monroe.
Meet Your 2025 Young Farmer and Agriculturist Committee
Members of the 2025 YFA Committee: (from left) Eric and Kadence Senkowski, District 2; Heather Erdman, District 4; Jason Behrend, District 8; Casey and Morgan Lobdell, District 3; Matt and Lexi Cook, District 9; Luke and Ashley Lisowe, District 6; Darren and Kendall Riskedal, District 1; Amanda Williams, District 7; and Victoria Smith, District 5.
Compete at the State Level
Farming for the Future Award
This award is all about recognizing YFA members who are making a big impact on their farms and in their communities. It celebrates those who are actively involved in farming, have clear goals for the future, show strong leadership, and contribute to Farm Bureau and other organizations. Applicants must derive a majority of their income from on-farm production. Applications are due July 1.
Outstanding Agriculture Professional Award
Not farming full-time? No problem. This award spotlights YFA members who work in agriculture but earn the majority of their income from off-farm jobs. The award focuses on honoring your dedication to agriculture, leadership skills and community involvement. Applications are due July 1.
Discussion Meet
Show off your communication chops! The Discussion Meet is your chance to shine as you dive into ag-related topics with fellow members. It’s not just about what you say—it’s about how you collaborate and solve problems. Each contestant is judged on their problem-solving skills as they discuss timely topics with colleagues. Reach out to your district YFA chair to learn when your district discussion meet will be held this summer.
35 Under 35
Whether you’re leading the charge in environmental, social, or economic practices, this is your time to be recognized for your creativity and innovation. Nominations for the award open up Mar. 3—watch for more on Facebook and your email.
What do we do?
The YFA Committee has many reasonability’s for the year, mainly focused on supporting and engaging our districts county YFA chairs. Our chair also sits on the Board of Directors for the year, representing YFA members across the state.
• Attend and participate in 4 committee meetings per year (three-year term)
• Develop and carry out committee and district goals
• Attend YFA conference and complete various tasks throughout the conference
• Plan and execute district discussion meet
• Recruit contestants for various state awards
• Collaborate and support county YFA chairs within district
• Provide timely newsletter and updates to district coordinators for county newsletters
• Attend regular and county annual board meetings as able
• Participate and provide content for YFA social media
Stay tuned to learn more about our new committee members in future issues.
Learn more about the YFA program and committee here:
Meet Leadership Institute Class 16
Fourteen agricultural leaders have started their year-long leadership program with Wisconsin Farm Bureau. The Leadership Institute consists of five, multi-day sessions that provide hands-on learning on agricultural issues, leadership development and speaking skills, interaction with Farm Bureau staff and government leaders at the state and national levels and networking with other participants. The class capstone event will be a trip, with the WFBF Board of Directors, to Washington, D.C. in March 2026. The Institute is supported by the Wisconsin Farm Bureau Foundation and sponsored by the Wisconsin Soybean Marketing Board.
Members of the 2025 WFBF Leadership Institute class are:
Jason Behrend, Wisconsin Rapids; Alana Biermeier, Mauston; Ann Brost, Walworth; Grant Buwalda, Waupun; Casey Denk, Mondovi; David Foerster, Oostburg; Mary Fronek, Antigo; Allison Gorr, Albany; Eric Harmann, Algoma; Katie Koeppel, Mishicot; Joe Schlies, Denmark; Jeremy Skemp, Columbus; Amy VanderMark, Elroy; and Collin Weltzien, Arcadia.
Check out these highlights from their first session at the Farm Bureau office in Madison.
Maegan Meredith, a facilitator with American Farm Bureau met with participants to understand how they can lean into their strengths and emotional intelligence to be better team members.
Participants learned to hone their public speaking skills through spech preparation and practice.
Generations OF FARMING MAKES GREAT Stories
By Ashley Schlender, District 1 Promotion and Education Representative
his
It is a generally accepted belief that farming is not just a job, it is a way of life. This sentiment is certainly shared by the Schlender family who own and operate a dairy farm west of Watertown. The dairy, aptly named Never Rest Dairy, keeps husband and wife, Troy and Ashley, and their two sons Trent (17) and Duke (13), immersed in the farming way of life. Traditional chores such as chopping hay and corn silage, hauling manure, caring for calves and so much more fill their days … and sometimes nights!
A new spin on these farm basics involves sharing the ins and outs of daily farm life with followers throughout the state, country and world. Trent shares the family’s farm story through his YouTube channel, Never Rest Farming. By documenting anything and everything that is happening on the farm, Trent gives followers a glimpse into the farming lifestyle. The videos are informative and fun as viewers witness a robotic milking system, the care of a newborn calf, hay and corn harvest and countless other farm tasks.
Trent’s latest videos feature a new and unique theme - focusing on the dairy’s history and how the Schlenders started farming at their present location. As a fourth-generation Schlender farmer, Trent was curious about what the farm was like when GreatGrandpa Don and Great-Grandma Charlotte Schlender purchased the property. This led him to interview family members and neighbors to learn as much as possible about the different generations of Schlender farmers. Each generation had passed along an appreciation for the farming way of life and embraced the new ideas and opportunities that the younger generation brought to the operation. By sharing his YouTube content, Trent has found a way to make his own mark in the history of the Schlender family farm.
The Wisconsin countryside is filled with the rich history of so many family farms. How can you embrace the next generation of farming? Look around your own farm or business and discover the potential that is waiting to be tapped, whether that can be found in your own family or by supporting a young farmer who needs a helping hand to start. The lessons and traditions from past generations can be blended with the innovative plans that future ones will dream up to create a story that those far removed from farm life can enjoy and remember.
Whether through videos, social media posts or community events, sharing your experiences can make a difference. The Wisconsin Farm Bureau Promotion and Education Committee is here to help you share your story. We offer tools, resources and programming to help farmers and agriculturists share their unique agriculture stories with their communities and beyond. By blending lessons from the past with innovations for the future, your story can bridge the gap between farm and non-farm audiences, creating connections that last.
To learn more about Promotion and Education visit . wfbf.com/ programs/promotion-and-education. Your story matters—start sharing it now!
The first and second generations of Schlenders.
Trent Schlender shares
family's farm story on his YouTube channel. Scan the QR code to visit Never Rest Farming on YouTube!
N C A M P U S with Collegiate Farm Bureau
ON CAMPUS WITH AMANDA BENDER
College: University of Wisconsin-Madison
Year in School: Junior
Major: Plant Pathology
Position: President
Hometown: Walworth, Wisconsin
Why did you join Collegiate Farm Bureau?
I decided to join Collegiate Farm Bureau my freshman year, as it was a seamless transition from the “FFA lifestyle” to the “Farm Bureau lifestyle.” I heard about Farm Bureau from my home county's ice cream stand at the Walworth County Fair, where I always seemingly got roped into scooping ice cream every fair season. Once I saw that UWMadison’s Collegiate Farm Bureau was thriving, I knew I wanted to join. From growing relationships with other farmers to other collegiate level chapters, it has been nothing but fulfilling. I have seen myself grow on both a personal and professional level, all while having fun along the way. Collegiate Farm Bureau has truly become an anchor in keeping my small-town agriculture lifestyle and roots present while I pursue a degree in a large city like Madison.
What has Collegiate Farm Bureau at UW-Madison done on campus this school year and what lies ahead during spring semester?
Collegiate Farm Bureau at UW-Madison has continued to stay active and consistent on campus and off-campus as well. We started our year off strong with 70 active members, gaining almost 15 new members in just the fall semester.
Of course, Collegiate Farm Bureau started their year off with World Dairy Expo and the grilled cheese stand. We worked countless hours in the grilled cheese stand. (However, some of us (me) worked countless hours in a minivan driving students back and forth to campus!) We finished off our two and a half weeks of Expo and started the immediate transition into the Collegiate Discussion Meet, where we had six students compete to participate at the YFA Conference in December.
We heard from experienced and wonderful speakers at our monthly meetings and talked about numerous upcoming events. Our vice president Brandon Boyd then started the rigorous job of planning Collegiate Farm Bureau’s spring trip. UW-Madison has had a long-standing tradition of traveling out-of-state to experience other agricultural lifestyles and meet with other state Farm Bureaus. Thirty of our members will be attending our spring trip to Nashville where we hope to learn a little more about Tennessee agriculture and meet with other Farm Bureau members.
Lastly, members wrapped up a wonderful and action-packed semester by attending the YFA Conference at the Kalahari. UW-Madison had a wonderful turnout of 44 members in attendance. Members spent the weekend with friends, networking and listening to amazing keynote speakers (while enjoying amazing buffets).
Looking ahead Collegiate Farm Bureau at UW-Madison will be getting into the classrooms this upcoming semester to teach the younger generation of students about agriculture. We will also start the planning process of Ag Day on Campus, where members will be able to inform other students about agriculture. We will continue to hear from wonderful monthly speakers at our membership meetings and we look forward to our trip to Tennessee.
Grassroots in Action
Farm Bureau prides itself on being a grassroots organization. Members belong to one of the 61 county Farm Bureaus. Throughout the state, local members advocate for Farm Bureau and agriculture in a variety of ways. Here are some of the activities and projects happening locally.
District 4 Hosts Farmers and Agriculturists Unlimited Discussion Meet
Buffalo County Farm Bureau hosted a District 4 Farmers and Agriculturists Unlimited Discussion Meet on November 18 at the Waumandee Country Bar. The event, held in conjunction with a meeting to review resolutions for the WFBF Annual Meeting, featured competitors from five counties in the district. Steve Strey from Eau Claire County Farm Bureau was the top finisher.
District 2 Holds Youth Ag Summit
The District 2 Youth Ag Summit was held on December 4 at Blain Supply in Janesville. More than 100 FFA members from across District 2 counties participated to learn about non-production agriculture careers. FFA members also enjoyed a tour of Blain Supply.
Dane County Collects Donations for Food Drive
Dane County Farm Bureau collects food donations in conjunction with their board of directors’ holiday social to donate to a local food pantry. During the season of giving, Dane County Farm Bureau helps provide for those most in need.
District 3 Members Attend WFBF YFA Conference
District 3 counties were well represented at the 2024 WFBF Young Farmer and Agriculturist Conference. This year’s conference was held on December 6-8 and included a great lineup of workshops, activities and keynote speakers for attendees to enjoy.
Winnebago County Sponsors Christmas Village Event
Winnebago County Farm Bureau sponsored wine and cheese flights, a smores station and a new cookie decorating station with Santa at the Brighton Acres Christmas Village event that was held November 29-30, December 6-7 and December 13-14.
Waupaca County Participates in Community Event
The Waupaca County Farm Bureau Promotion and Education Committee prepared more than 500 cookies for the Manawa community event "Miracle on Bridge Street" in December. Members baked, frosted and decorated the cookies at members’ homes. This is the third year Waupaca County Farm Bureau has been involved with the event. Mini milk jugs from Kwik Trip were also available for the young attendees to enjoy while they traveled through downtown Manawa generating excitement for the season.
Marathon County Holds Bowling and Christmas Party
Marathon County Farm Bureau hosted its second annual Christmas party featuring bowling and pizza with the board of directors. All voting members are invited to join the board for a fun afternoon at the bowling alley.
BOSS XT is designed to take on winter’s worst with a heavy-duty push frame and center section. Flared blade wings and enhanced curl design throw snow higher and farther than conventional snowplows, while the full moldboard trip design helps prevent plow damage when an obstacle is encountered.
5MINUTES
WITH JUNEAU COUNTY'S
MITCH GIEBEL
Tell us a little about yourself.
I farm with my parents and brother’s family based out of Lyndon Station. Annually, we raise 750 head of beef/dairy beef and cash crop in Juneau and Sauk counties. Outside of my involvement in our family business, I manage the Feed Products Sales for Didion Milling and Didion Ethanol. My education is a bachelor’s degree in agri-business management from UWPlatteville.
What do you enjoy most about your career in agriculture? Why?
Working with other farmers and agri-businesses makes the day enjoyable. Getting to hear what’s working well in their businesses and getting to problem solve together.
What is a success in your agriculture career that you are most proud of?
Seeing success on my own family farm and the consistent improvements being made daily to become better beef producers.
What are some of the challenges you face in your career in agriculture and how do you handle them?
Time management. There are always many different activities trying to absorb my time. Dedicating and prioritizing time to daily operations, business forecasting and special projects is essential to not becoming distracted by a task that can wait or may not be at the top of priority list.
What is a Farm Bureau experience that you are most proud of and why?
Being nominated and receiving recognition in the 35 Under 35 program. It means a lot to be recognized as a positive contributor in the agricultural world as well as seeing the many other deserving recipients.
What advice do you have for new Farm Bureau members or those looking to get more involved?
Rural America and the agriculture sector need more voices to be heard on a macro level. Do not be afraid to get involved
Supplied Photo
Dominate your residue with the Versatile Fury. Fast and flexible, the Fury is designed to cut, chop, size and mix your residue at speeds of 5-12 mph (7.5-20 km/h).
Dominate your residue with the Versatile Fury. Fast and flexible, the Fury is designed to cut, chop, size and mix your residue at speeds of 5-12 mph (7.5-20 km/h).
Dominate your residue with the Versatile Fury. Fast and flexible, the Fury is designed to cut, chop, size and mix your residue at speeds of 5-12 mph (7.5-20 km/h).
KAWASAKI, KOHLER & VANGUARD
KAWASAKI, KOHLER & VANGUARD
KAWASAKI, KOHLER & VANGUARD
AvailableDeckSizes:54˝, 61” Or 72”
Patented 3-Link Rear Trailing Arm Suspension
Heavy-Duty Cast I-Beam Rails
AvailableDeckSizes:54˝, 61” Or 72” Patented 3-Link Rear Trailing Arm Suspension Heavy-Duty Cast I-Beam Rails
Patented Independent Front Suspension
Patented Independent Front Suspension
IT’S TIME TO GO ROGUE
The Fury has a narrow 12’ transport width and is fully configurable adapting to any field condition with a choice of blade sizes and three rear finishing attachments.
The Fury has a narrow 12’ transport width and is fully configurable adapting to any field condition with a choice of blade sizes and three rear finishing attachments.
The Fury has a narrow 12’ transport width and is fully configurable adapting to any field condition with a choice of blade sizes and three rear finishing attachments. www.versatile-ag.com
www.versatile-ag.com
www.versatile-ag.com LUXEMBURG LUXEMBURG MOTOR COMPANY 920-845-2011
Sloped 1/4˝Or 3-Gauge Deck With Reinforced 3/8˝ Sides
Sloped 1/4˝Or 3-Gauge Deck With Reinforced 3/8˝ Sides
KOHLER &
Heavy-Gauge, All-Steel, All-Welded Frame
Heavy-Gauge, All-Steel, All-Welded Frame
Patented Dual Deck Support Isolators
Patented Dual Deck Support Isolators
Peer,Maintenance-FreeSpindles
Peer,Maintenance-FreeSpindles
Patented
Mow like a pro with the perfect balance of power andperformance. The Rogue delivers aprofessionalgrade cut every time. So now’s the time to go Rogue. www.badboycountry.com KAWASAKI, KOHLER & VANGUARD
www.badboycountry.com
Mow like a pro with the perfect balance of power andperformance. The Rogue delivers aprofessionalgrade cut every time. So now’s the time to go Rogue.
AROUND THE TABLE
Visit gatherwisconsin.com for more recipes.
Recipe and Photo by the Wisconsin Beef Council
Beef Rib Roast with Red Wine Cherry Sauce
INGREDIENTS
• 1 beef Rib Roast Bone-In 2 to 4 ribs, small end, chine (back) bone removed (6 to 8 pounds)
• 1/4 cup plus 2 tablespoons minced shallots divided
• 1-1/8 teaspoons coarse grind black pepper divided
INSTRUCTIONS
• 1 tablespoon unsalted butter
• 1 cup reduced-sodium beef broth divided
• 1 cup dry red wine
• 1/2 cup dried cherries or cranberries
• 2 teaspoons cornstarch
1.Preheat oven to 350°F. Combine 2 tablespoons shallots, 2 tablespoons thyme and 1 teaspoon pepper; press evenly onto all surfaces of beef Rib Roast Bone-In.
2. Place roast, fat-side up, in shallow roasting pan. Insert ovenproof meat thermometer so tip is centered in thickest part of beef, not resting in fat or touching bone. Do not add water or cover. Roast in 350°F oven 2-1/4 to 2-1/2 hours for medium rare; 2-1/2 to 3 hours for medium doneness.
3. Meanwhile, heat butter in large nonstick skillet over medium heat until melted. Add remaining 1/4 cup shallots and 1 teaspoon thyme; cook and stir 3 to 5 minutes or until shallots are tender and begin to turn golden. Add 3/4 cup broth, wine and cherries to skillet; bring to boil. Reduce heat; cook, uncovered, over medium heat 6 to 8 minutes or until reduced to 1-1/2 cups. Combine remaining 1/4 cup broth and cornstarch; whisk into wine mixture. Stir in remaining 1/8 teaspoon pepper; bring to a boil. Cook 1 to 2 minutes or until sauce thickens, stirring occasionally. Season with salt, as desired.
4. Remove roast when meat thermometer registers 135°F for medium rare; 145°F for medium. Transfer roast to carving board; tent loosely with aluminum foil. Let stand 15 to 20 minutes. (Temperature will continue to rise about 10°F to 15°F to reach 145°F for medium rare; 160°F for medium.)
5. Carve roast into slices; season with salt, as desired. Serve with Red Wine-Cherry Sauce.
Slow - Cooked Whiskey - Molasses Shredded Beef
INGREDIENTS
• 1 beef Bottom Round Roast about 2-1/2 pounds, cut into 1-inch pieces
• 1/2 cup whiskey
• 1/4 cup plus 2 tablespoons apple cider vinegar divided
• 1 can 6 ounces tomato paste
INSTRUCTIONS
• 4 tablespoons packed brown sugar divided
• 1/4 cup molasses
• 1-1/2 teaspoons salt
• 1/2 teaspoon ground red pepper
• 1 tablespoon Dijon-style mustard
• 2 cups shredded carrots
• 2 cups diced Granny Smith apple
1. Place beef Bottom Round Roast in 4-1/2 to 5-1/2 quart slow cooker. Combine whiskey, 1/4 cup vinegar, tomato paste, 2 tablespoons brown sugar, molasses, salt and pepper; pour over roast. Cover and cook on HIGH 4 to 6 hours or on LOW 8 to 10 hours, or until beef is, fork-tender.
2. Remove roast from slow cooker; shred with 2 forks. Skim fat from sauce as needed. Return beef to slow cooker; stir to combine with sauce.
3. Meanwhile, combine remaining 2 tablespoons vinegar, remaining 2 tablespoons brown sugar and mustard in large bowl. Add carrots and apples; mix well. Season with salt and black pepper, as desired. Refrigerate until ready to serve. Serve beef with slaw.
Recipe and Photo by the Wisconsin Beef Council
Your Impact in Agricultural Education
As we turn the calendar to a new year, it’s the perfect time to reflect on the incredible accomplishments of the Wisconsin Agriculture in the Classroom program in 2024. Thanks to your unwavering dedication and hard work, we have reached new milestones in promoting agricultural literacy and connecting students and educators to the vital world of agriculture.
County Farm Bureau Impact
County Farm Bureau programs were instrumental in supporting educators and students through numerous activities and initiatives in 2023-2024. Highlights include:
660 TEACHERS
supported by county AITC programs, reaching nearly 33,703 students across Wisconsin.
793 BOOKS
delivered to classrooms and libraries in 58 counties, engaging approximately 15,860 students.
178 AVERAGE VOLUNTEER HOURS
per county, amounting to an estimated statewide total of 10,855 volunteer hours!
FFA Contributions
Wisconsin FFA chapters utilized AITC resources to make a significant impact on agricultural literacy:
- Over 31,687 STUDENTS participated in Day on the Farm events, classroom presentations and community agriculture events facilitated by FFA programs.
- Grants and training empowered FFA members to elevate their outreach efforts.
Growing Communication and Awareness
In 2024, we expanded our communication efforts, ensuring that AITC messages reached an even broader audience:
- More than 49,000 PEOPL E engaged with us on Facebook, Instagram and our e-newsletter, The Seedling.
- Through our partnership with the Midwest Farm Report, our “Making You a Little Smarter” series was heard by over 125,000 RADIO LISTENERS across Wisconsin.
Statewide Strides
This year marked remarkable achievements in growing agricultural awareness and educator support:
1. 4 Educator Ambassadors were selected to advocate for AITC.
2. Partnered with the Wisconsin Science Festival, reaching over 47,000 participants with an agriculture-themed focus.
3. Launched a new website to streamline access to resources, curriculum and training opportunities.
4. Hosted 13 in-person educator workshops, training 130 PK-12 educators.
5. Supported 7 teachers attending the National Agriculture in the Classroom Conference.
6. Awarded $10,000 in Ag in ALL Classrooms grants and $5,000 in Food for America grants to support outreach.
7. Received 1,334 Essay Contest entries from 30 counties.
8. Reached 2,691 students through “Expedition Agriculture with Alice in Dairyland.”
9. Developed a new map resource, Agriculture Across Wisconsin, in partnership with UW-Madison AAE students.
By the Numbers
In 2024, the Wisconsin AITC program impacted 120,974 PK-12 students and supported 1,264 teachers statewide.
These achievements were made possible by the support of the Wisconsin Farm Bureau Foundation and key partners, including Compeer Financial, Wisconsin Soybean Marketing Board and AgCountry Financial and the dedicated volunteers and generosity of Wisconsin county Farm Bureaus and Agriculture in the Classroom volunteers!
AG IN THE CLASSROOM
Joshua Gonzalez Named 2024 Wisconsin Outstanding Teacher
J
oshua Gonzalez, a dedicated second-grade teacher and Agriculture Committee Chairman at River Trail School of Agricultural Science in Milwaukee Public Schools, has been honored as the 2024 Wisconsin Outstanding Teacher by Wisconsin Agriculture in the Classroom. This prestigious accolade highlights Gonzalez’s innovative efforts to embed agricultural literacy into his classroom and schoolwide curriculum.
Gonzalez’s passion for agricultural education stems from his personal experiences and a vision to revolutionize urban learning. Reflecting on the pandemic’s impact on food access, Gonzalez recalled his grandparents’ fruit trees in Puerto Rico, where neighbors came together to share harvests and support one another. Inspired by this memory, he now empowers his students to combat food deserts and create sustainable, healthy communities through urban agriculture.
“Many of my students may not come from wealth, but with education, they can learn how to become urban farmers, stretch their resources and support their community,” Gonzalez shared. “Teaching agricultural literacy empowers them to be more self-sufficient and embrace healthier lifestyles.”
Under Gonzalez’s leadership, River Trail School became Milwaukee Public Schools first specialty agriculture school to serve students from PK-Kindergarten through eighth grade. Each grade level participates in distinct agricultural activities, such as maintaining pollinator gardens, managing hydroponics towers, caring for chickens and operating a composting program. One of
the school’s standout initiatives is its “food forest” project—a two-acre sustainable orchard producing Asian pears, chestnuts, and hazelnuts— which has garnered significant attention.
“Our students learn not just about growing food, but about sustainable systems,” Gonzalez explained. “The food forest mimics nature, capturing water runoff with swales and berms to nurture perennial plants. Soon, sheep and chickens will contribute to natural fertilization.”
In addition to schoolwide projects, Gonzalez integrates crosscurricular learning in his classroom through initiatives like the George Washington Carver Peanut Butter Contest. This project connects Black History Month with agriculture, literacy and science, fostering a dynamic and engaging learning environment. His efforts have cultivated a culture where students enthusiastically harvest crops, cook with fresh ingredients and share their newfound knowledge with family and peers.
Gonzalez also collaborates with the district’s agriculture high school to establish a seamless K-12 program, inspiring students to pursue degrees and careers in agriculture. His dedication to agricultural education has earned him invitations to present at conferences and recognition from peers and leaders alike.
Colleagues describe Gonzalez as “the heart” of River Trail’s agriculture program, praising his relentless commitment to securing funding, building resources and motivating others.
“I love that my science lessons don’t always need a textbook,” Gonzalez said. “Seeing students grow, literally and figuratively, reminds me why I became a teacher.”
Learn more about Mr. Gonzalez and the Outstanding Teacher Award at wisagclassroom.org.
Gonzalez’s students have experienced agriculture in their community with a variety of lessons and activities.
Gonzalez’s family and peers helped to orchestrate the surprise and made sure he was at school for the award presentation.
Preparing Today for Success Tomorrow
Wisconsin Farm Bureau Foundation Programs Prepare Leaders for the Future
Every day, you are part of the agricultural industry providing food, fiber and fuel to people in Wisconsin and beyond. While everyone benefits from agriculture, many are uninformed about how it helps to make their modern lives possible.
That’s why the Wisconsin Farm Bureau Foundation focuses on agricultural literacy, leadership development and supporting our farmers. Our programs help create informed consumers, engaged leaders and strong farmers – reaching tens of thousands across the state each year.
As a charitable organization, the Foundation relies on gifts from people like you to continue our work. Here are just a few examples of how gifts have had an impact:
- $50 buys an outreach package to a farmer through Farm Neighbors Care
- $100 funds a consumer education project from the Promotion and Education committee
- $250 helps a young farmer attend the Young Farmer and Agriculturist Conference and Annual Meeting for the first time
- $500 funds an Ag in ALL Classrooms grant reaching hundreds of students
- $1,000 helps connect thousands of consumers with food and farming through Gather Wisconsin
Thank you for being part of a successful year!
Thank You
• Liz Jarrett
• Dale & Susan Stefonek
• Peter & Annette Pelizza
• James & Nodji Van Wychen
• Kenneth Manke
• John & Nancy Meyers
• Marilyn McCarthy
• Peter Ogden
• Richard Terpstra
• Pearl Mary Goetsch
• Perry Goetsch
• David Kruschke
• Donna Hanson
• Janice Borgwardt
• Dave & Kim Daniels
• Kevin & Kim Radloff
• Thomas & Joan Oberhaus
• Nancy Steinhorst
• Rosella Wilson
• Betty Schuler
• Jefferson County Farm Bureau in memory of Donald Groose
• Bonnie Shafel in memory of James Shafel
to the Following WFB Foundation Donors: (Donations were made between Dec. 5, 2023, and Jan. 29, 2024)
• Marcella Lohrey in memory of Duwayne Lohrey
• Thomas & Kaitlyn Kesler in memory of Mary Jo Johnsrude
• Green Lake County Farm Bureau in memory of Judy Grotzke
• Doug & Tracy Pape in memory of Bob Gentile
• Doug & Tracy Pape in memory of Roger Zimmerman
• Peter & Christina Winch in memory of June Johnson
• Marathon County Farm Bureau in memory of Randy Braatz
• Jefferson County Farm Bureau in memory of Roger Zimmerman
• Melissa Gross in memory of Roger Zimmerman
• Steve & Dawn Jones in memory of Roger Zimmerman
The Wisconsin Farm Bureau Foundation was established in 1988 to provide support for agricultural education and leadership programs. Through donations and other contributions, the foundation invests time and resources to support the next generation of agriculturists.
Rural Mutual and Badger Mutual Finalize Affiliation Agreement
Rural Mutual Insurance Company and Badger Mutual Insurance Company, with a combined 227 years of providing farm, commercial and personal policies, recently finalized an affiliation agreement based on regulatory approval from the Wisconsin Office of the Commissioner of Insurance as of January 1, 2025.
The two insurance companies announced their intent to affiliate in October 2024. Rural Mutual and Badger Mutual each bring unique attributes and value to the affiliation, including their industry knowledge, exceptional customer service and deep community involvement. A shared vision and culture will ensure collaboration while both Rural Mutual and Badger Mutual retain their distinct brand identities. Leaders of both organizations say that there is a shared commitment to working together to achieve longterm growth and stability for employees, agents and policyholders.
“The opportunity to affiliate these two reputable brands for mutual growth is exciting, and we look forward to working together to increase the value of both organizations even more,” said Rural Mutual Executive Vice President and CEO Dan Merk. “Even beyond our shared Wisconsin roots, Badger Mutual’s consistent commitment to their employees and communities make them a perfect cultural fit for us.”
Rural Mutual adds its financial strength and AM Best A+ rating, seasoned staff, local agents and operational excellence to the relationship. Badger Mutual contributes an experienced management team and independent agents with an expanded sales footprint in six states outside of Wisconsin. The current ratings of each organization will remain under review until AM Best completes its evaluation of the new relationship post transaction.
“We are excited about the opportunities this partnership brings for our policyholders, agents and employees. Rural Mutual is a top-tier insurance brand with a strong reputation, whose values and principles are closely aligned with ours. This strategic alliance will be a significant milestone, marking a new chapter in Badger Mutual’s history,” said President and CEO of Badger Mutual Dan Nigro. “From the outset, we felt a great synergy with the Rural Mutual team, and our entire organization is eager to embrace the growth and scale this affiliation will foster.”
Both companies will continue to maintain their existing Wisconsin headquarters with Rural Mutual in Madison and Badger Mutual in Milwaukee.
ABOUT BADGER MUTUAL INSURANCE COMPANY
Badger Mutual has been providing a range of property and casualty insurance products since 1887. The company is headquartered in Milwaukee, Wisconsin, and is represented by over 320 local agencies across several states, mostly in the Midwest. In addition to Wisconsin, Badger Mutual also serves Arizona, Illinois, Iowa, Michigan, Minnesota and Nevada.
Supplied Photo
Supplied Photo
Peace of mind for life.
<Agent
<Agent
<Agent
<Agent
<Agent
<Agent
<Agent
<Agent Name> <Agent Info>
<Agent
<Agent
<Agent
<Agent
<Agent
Peace of mind for life.
<Agent Name> <Agent Info> <Agent Info>
<Agent Name> <Agent Info> <Agent Info>
<Agent Name> <Agent Info> <Agent Info>
<Agent Name> <Agent Info> <Agent Info>
<Agent Name> <Agent Info>
<Agent Name> <Agent Info> <Agent Info>
<Agent Name> <Agent Info> <Agent Info>
<Agent Name> <Agent Info>
<Agent Name> <Agent Info> <Agent Info>
<Agent
<Agent
<Agent Info> <Agent Info>
<Agent Name> <Agent Info> <Agent Info>
Five Winter Considerations for Calves
The back-and-forth winter weather in Wisconsin could bring sunshine and balmy temperatures one day, then snow and cold the next. Are you prepared to protect the youngest in your herd from diseases when adverse weather rolls through?
Dr. Eric Rooker with Dairy Doctors works with dairy calves in east central Wisconsin with customer’s herds ranging from 30head to 3,000. He has five considerations for farmers this season.
1. KNOW IF YOU HAVE A PROBLEM
You can’t manage what you can’t measure. Lung ultrasounds are a tool in measuring disease prevalence in your calves before visual warning signs. A lung ultrasound uses the same probe as a pregnancy test. The vet scans the chest cavity looking for lesions. The data over time can tell a producer what the prevalence of disease is in the calf’s environment, whether it’s a calf hutch or a barn, and determine seasonal trends that may require management changes. Winter is a vulnerable time of year for calves when the temperatures can swing widely from day to night.
2. INCREASE CALORIES
Maintain calorie use efficiency by protecting the feeding temperature. The maternal temperature for feed, the temperature that a calf would get milk from its mother, is between 101.5 and 105 degrees. If your buckets or bottles are sitting in the cold, that could reduce the feeding temperature by two degrees. The calf then has to expend significant calories to heat the milk back up to the right temperature which results in weight loss and lack of performance. In cold weather, calves already have an increase in caloric needs by up to 30 percent.
3. DEEP AND CLEAN BEDDING
If you can see the legs of your calf, you don’t have them bedded deeply enough. Allow your calves to nest down and insulate as they would in a natural setting to save calories. Make sure the bedding is clean and dry. When calves nest down, they’re tucking themselves into that bedding to protect their core heat. Wet
bedding will leach away energy and calories from the calves. The wetness also increases ammonia, which destroys the lung’s ability to prevent pneumonia.
4. IMMUNE MODULATION
When was the last time you reviewed your calf protocol, specifically the timing of vaccines? Talk with your veterinarian to stay ahead of new vaccines. Rooker says there have been significant changes in this science in the last two to five years. Adjusting your vaccine program could save you money because the shots will work harder for your herd. It’s critical to get a bigger bang for the buck you’re already spending.
5. AIR QUALITY PRESERVATION
Rooker recommends managing barns as if they were huts. Huts are the gold standard for air quality. Consider positive pressure tubes for the barn to keep the elements out while providing plenty of ventilation. Reduce animal loads in the barns, especially at the start of the year which are heavy calving months. Having enough space and an overflow plan can help keep better air quality by reducing ammonia.
As the number one farm insurer in Wisconsin, we take pride in sharing insights to help you make the best decisions to protect your farm and way of life. Reach out to a local Rural Mutual Insurance agent to learn more.
Supplied Photo
Do you have enough? Life changes – and so does the amount of life insurance you need. Check out our life insurance calculator, then connect with an agent to discuss your options.
Scan to get started.
Brave the chill with confidence
As winter snow blankets your farm, the right insurance can warm your peace of mind. As Wisconsin’s #1 farm insurer, we’re here to protect your family, future, and livelihood—snow or shine.
