Window Fashion Vision March/April 2015

WF-VISION.COM

03/04 15 IWCE 2015 SHOW REVIEW

FREE SHIPPING!

*Offer applies to orders of 3 or more ProLiftTM Systems.

Safe T Shade, LLC Huntersville, NC 28078 Ring Lock速, Level LockTM and Fashion Wand速 are patented. All other products patent pending.

For more details visit us online at www.safetshade.com or call (336) 228-6000.

FREE SHIPPING THROUGH APRIL 30* The Prolift Professional Lift System is designed to enhance the beauty of your custom window treatments.

TM

Clear ForeverTM Ring

Short Stack Ring Locks® create perfect folds with every lift and were named 2014 Winner of the WCMA “Best New Technical Innovation” award.

Clear ForeverTM Rings guaranteed to never yellow, crack or break.

Level LocksTM made 4x stronger than ordinary orbs for strength you can depend on.

Level LockTM

A FashionWand® encases cords for a clean, transparent look. Very easy to operate.

Safety guaranteed!

03/04.15 VOLUME 36 / NO. 2

See some of the fantastic new introductions from the IWCE 2015 show floor in Las Vegas, starting on page 26.

THIS ISSUE /IWCE 2015 SHOW REVIEW THIS ISSUE 12 We Need Choice, Not Legislation A working window treatment designer’s perspective on proposed cord regulations.

By Leigh Skinner Anderson, WFCP

20 The Next Generation

of Window Treatments An overview of some of the most advanced window treatment projects currently in the works.

By Neil Gordon

16

Addressing the HGTV Syndrome How to counter the instadesign aspect of “reality” TV.

By Maria Bayer

22

Façades for the Future Neil Gordon inteviews Tali Mejicovsky, a façade engineer with Arup.

18

Planning for Profit: Understanding COGS Do you know how important COGS are to your bottom line?

By Gail Doby

24

Seven Tips for Seeing Your Work in Print The best ways to get your work noticed by media mavens.

By Amy Flurry

26 Across the Board Success IWCE 2015 Highlights from the IWCE 2015 show floor.

42 The Sunburst Welt

Jill Ragan Scully shows how to achieve a perfect fit for this classic design.

44 Quick Quick Slow

Hilde Francq introduces a palette that captures the dichotomy of overwhelming choice.

47 Details Matter IWCE 2015

EVERY ISSUE 8 Viewpoint:

What We’re Loving Now

Comments from contributors.

10 Viewpoint: Our View

President/CEO Grace McNamara 72 What’s Next

On the cover:

The winning design from the 2015 Ingenuity Workroom Competition includes a custom Roman shade, but it’s the flamboyant ball gown of a chair that helped Brandi Renee Day win the title of Workroom of the Year.

4

| VISION

The Best Child Safety Solutions  Cordless Spring Roll Up

 Safety Tension Device Compliant with WCMA, USA & EN16434, British Standard

Own Taiwan & USA Patent Infinite number of stop position

Fast Install in 30 seconds / For Roller & Vertical

The Best New Roller Clutch ˙Uni-Soleil new roller are smoother, easy go and much quieter. ˙Complete range of roller clutch with patent in USA. ˙Quality material makes durable and robust roller. ˙Standard colors in white, black, ivory, grey and brown.

The Best Mono for 2” Wood ˙ One Control to raise, tilt and lift the blind ˙ Better loading capacity than traditional wood horizontal blind

The Smartest Roman Shade Designed for regular, One Touch down, and motorized in one system *USA Patented

Uni-Soleil Ent. Co., Ltd. | www.uni-soleil.com.tw | sales@uni-soleil.com.tw No. 392, Siaosinying, Shanhua Dist., Tainan City, 74170, Taiwan tel: +886 6 5106611 | fax: +886 6 5106606

c o u l isse .c o m created in the netherlands

Authorized distributor

info@familydistributors.net

coulisse contract collection @Mies van de rohe Pavilion Barcelona

design And technology

WF-VISION.COM WHAT WE’RE LOVING NOW …

Brandi (Transformer) I have become obsessed with chair bases. I cruise every shop I have time for and also search online, seeking the next perfect chair body waiting to start its new life. I am researching styles, trims and fabrics to use for my next transformation—from a plain, ordinary frame to an extraordinary boudoir chair. Little chair out there in a dark corner, I am coming to find you!

Mary (A Room of Her Own) For 12 years I have worked from my living room and dining room and now my wildest dream is coming true—a 1,800 sq ft. building in my back yard is being outfitted as my new workroom! I’m Incorporating the new ideas that I learned at IWCE this year, and soon I will get to decorate my own house and not see work tables from the front door!

Kevin (Unboxed) I'm loving the idea of using found objects as banding for curtains. I'd be excited to see antique keys or collector spoons to replace

WINDOW FASHION VISION MAGAZINE President & CEO • Grace McNamara • grace@wf-vision.com Vice President/Circulation Director • Peggy Yung • peggy@wf-vision.com Editorial Director • Susan Schultz • susan@wf-vision.com Managing Editor • Lynn Thompson • lynnt349@gmail.com Shannon Flaherty • Education and Events Director • shannon@wf-vision.com WFCP Director & Trend Specialist • Deb Barrett • deb@wf-vision.com WFCP Workroom Certification Director • Jill Ragan Scully • jill@wf-vision.com Business Manager • Gabriela DesRochers • gaby@wf-vision.com Office Manager • Belinda Pasquale Hanson• belinda@wf-vision.com Rachel LaVoie • Social Media Coordinator • wfcp@wf-vision.com Megan Dummer • Special Events Coordinator • megan@wf-vision.com SALES Director, Sales & Marketing • Susanne Young • susanne@wf-vision.com Senior Account Executive • Karen Griffiths • karen@wf-vision.com CONTRIBUTORS IN THIS ISSUE Leigh Skinner Anderson, Maria Bayer, Gail Doby, Amy Flurry, Hilde Francq, Neil Gordon, Jill Ragan Scully DESIGNERS & WORKROOMS FEATURED IN THIS ISSUE Monique Becker, Brandi Renee Day, Jacki Dell, Mary Emmon, Staci Faulkner, Tina L. Fontana, Chris Harrelson, Amy Hunley, Nanci Iiams, Dorinda Kaigler, Kevin Kise, Symphony Moussighi, Patrick O’Hern, Tammy Paradoski, Olga Polyanskaya, Julie Wood, Dao Zhou 2015 EDITORIAL ADVISORY BOARD Donna Elle, Donna Elle Seaside Living John Fitzgerald, Comfortex Neil Gordon, Decorating with Fabric Joyce Holt Susette Kubiak, Drapery Connection Rory McNeil, TechStyles Window Covering Products Inc. Tom Perkowitz,Horizons Window Fashions Inc. Jane Shea, Blinds Unlimited SUBSCRIPTIONS 877-344-7406 • WFVision@pubservice.com

a few tassles on the leading edge of a valance or as drapery tieback. I try to think outside of the box. Heck…I don't even touch the sides!

Julie (Color Her Glad) I love the new Frank Lloyd Wright color palette collection

from

Pittsburg

Paints. They have reinvented his 1955 line of

We’re on Facebook twice! facebook.com/wfvisionmagazine and facebook.com/vision.iwce

Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the informationgathering process. Crediting disputes between parties other than Vision magazine are solved at the discretion of those involved.

Keep up with all the IWCE 2015 Las Vegas tweets @IWCEVISION

Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year, by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; Tel 651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision.com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster: send address changes and subscription correspondence with mailing label to Window Fashion Vision, PO Box 15698 North Hollywood, CA 91615. Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/yr. Foreign (includes airmail postage). Single copies/ back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright ©2015 by AIM Communicaations LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5

paint colors in a collection that pays tribute to two of his amazing designs— Fallingwater and Taliesin West. The 36 nature-inspired hues includes naturals, pastels, and both warm and cool and mid-tones that take my breathe away.

8

| VISION

Check out our Pinterest Boards Follow us and re-pin pinterest.com/wfvision/

VIEWPOINT

Looking Back & Looking Forward We’ve already started planning for IWCE 2016

aving returned recently from a whirlwind week at the IWCE Show in Las Vegas, I’m still sorting out the overload of information that was available. From our perspective, as show producers, we have as our most important goal, the satisfaction of our attendees and exhibitors. I’m happy to say that our attendees seemed delighted with the quality and variety of seminars—we had something for everyone to improve their business or offer inspiration. Our exhibitors appreciated the caliber of potential customer that attended and the co-location with the International Builder’s Show (IBS) and the Kitchen and Bath Industry Show (KBIS). Next year, we have a new location that will draw even more of these design and building professionals to recognize the importance of window coverings.

10

| VISION

And believe it or not, we are already planning next year’s show. We have secured a more prominent location within the Las Vegas Convention Center, we’re signing up exhibitors and looking for the best topics and presenters in the industry. In addition to the Construction Zone, we are developing a great hands-on motorization workshop that will permanently take the fear out of specifying motors for everyone.

While at the show, one of my favorite events is always the Envision Design and Ingenuity Workroom Awards Ceremony! Last issue featured the Envision winners, so go to page 47 in this issue to see the top projects from the Ingenuity competition. I hope these award-winning projects inspire you to enter the competition next year.

As always, I appreciate any comments and feedback about what you would like to see at the show and in the pages of this magazine! Please e-mail me: grace@wf-vision.com.

Happy Spring! V

Grace McNamara President and CEO

On your time At your location As often as you want

Somfy Expert Program E-Learning

The most convenient way to become a Somfy Expert.

Somfy Expert Benefits include: • • • •

A Listing on our Dealer Locator Dealer Webpage Creation Marketing Literature Discounted Product Samples

Visit www.somfysystems.com/vision to receive more information on this exciting new opportunity. © Copyright Somfy Systems, Inc. 2/2015 IMAGES: © somfy sas/Childeric

VIEWPOINT

Cord safety standards update

We Need Legislation

, Not

by Leigh Skinner Anderson, WFCP

n July 15, 2013, the Consumer Product Safety Commission (CPSC) received a petition requesting the enforcement of a mandatory standard that prohibits any window covering cords, when a feasible cordless alternative exists; and requires that all window covering cords be made inaccessible through the use of a passive guardian device if a feasible cordless alternative does not exist.

coverings are in use in the U.S. with accessible cords. The CPSC brief also acknowledges that the current ANSI/ WCMA standard is the strongest in the world.

And while any child’s death by accident is one too many, window covering cord strangulation accounted for five infant fatalities in 2014.

That’s a very low accident rate on which to base the enforced regulation of every window covering in the U.S.—especially when it’s not new products that are problematic.

On October 8, 2014, the CPSC accepted the petition—the first step in the long process of federal rulemaking. And on January 16, 2015, the CPSC announced the “Notice of Rulemaking”, a 60-day citizen comment period where anyone interested in the issue can post their thoughts, concerns, support or objection.

The CPSC must consider any issues that are brought up during the comment period and address these concerns in writing.

How Did We Get Here?

In the CPSC’s own brief it mentions that 832 million window 12

| VISION

“I think comparing the situation between infant car seats and child-proofing corded window treatments helps clarify some of the issues,”, said Anderson.

“Society changed its views on infant car seats, but not every car is required to have one—only those in which an infant is a passenger. If the proposal to eliminate all corded window treatments goes through, the rights and freedoms of households without children will be even further infringed upon.”

Every time there is a death from older, non-compliant products, the current standard is declared not good enough. But if all “new” window coverings are already safe and the petition just wants to make new products extra-safe, the core issue of how to improve the safety of small children in environments with non-compliant products remains unresolved.

Recognize the Risks Of those 832 million cordaccessible window coverings, there’s no accurate breakdown as to how many are in households with small children and how many are not. It’s unreasonable to recall all window coverings based on a single standard of usability, especially when a 2012 U.S. Census report shows that 53.6% of U.S. households have no children present.

Society has more window covering needs than just safety. Households with young children might value safety and low cost. Households with adults and no child present (53.6% of U.S. households according to a 2012 U.S. Census report) might value beauty or low cost. Elderly households might value ease of operation (due to arthritis or poor arm reach) and low cost. Affluent households might value beauty. Institional households might value safety from intentional misuse by adults.

Instead of only legislating change, we need to find new ways to make society truly aware of the risks and be part of the solution. We need society to recognize the potential hazard window treatment cords can cause in certain situations, and act responsibly to counter them, in the same way societal norms have changed around car seats.

asks commentors to consider “other possible alternatives for addressing the risk”. One is home disclosure—a step I believe can make a big impact and costs society relatively little.

Every time a house, condo, townhome, etc., is sold it must be disclosed if the window treatments being left behind are child-safe. This would be done in the same man-

Disclosure will help solve the problem of infringing on the rights of consumers. Legal disclosures are influential reminders of personal responsibility and a part of what helps change societal norms. If you want to speed up the process of keeping toddlers safe from corded window treatments, this is an important step.

Next, I would make four categories of window treatments to address the various societal needs.

House inspectors and even the general public would learn how to identify the categories.

1. “The General” category follows the industry standard we already have. It’s safe for everyone, readily accessible in stores, there’s a good product assortment, and many of the items have a low cost. Consumer are familiar and comfortable with it.

2) The super-duper extra As a responsible adult safe, “Toddler/Baby” catwithout young childern, I egory is heavily regulated am not required to have by the CPSC. There’s not a car seat in my car, but a cord in sight—all the if I want to drive anyextra things the parenwhere with a young child, tal groups want for their I would have to install infants, they get! The one. I am aware of this product assortment could An example of the types of current questions asked in certain states’ real and so is everyone else—I estate disclosure forms. The addition of window covering information be limited due to techniwould not be much of an additional expense or burden to any of the parwouldn't be able to drive cal constraints. The prices ties involved. a block without someone will likely be high. calling me out on this. We ner as disclosures for radon, or lead need to get society to recognize and 3. The adults with no children or paint, or other regionally specific help enforce cord safety. Friends visiting children can purchase the disclosures. It is a process consumvisiting a home with children “Adult” category. This new caters are already famliar with—as present should be able to say, “Oh, egory is voluntarily regulated by the household changes hands, the you’ve only got the adult category our industry and will be safe for knowledge and risk information is of mini-blinds. You either need to adults. Cord loops hanging free are passed on. In this case it would be buy new blinds or you should pull allowed. Cord tensioner are not the new household owner’s responthem up all the way and get a cord needed for this category because sibility to have the proper category of cleat for the string until your baby cord loops are not a danger to window treatments for their family. is four years old.” adults. Any distance of Roman Rental units would disclose the same shade ring spacing, along with information in the lease. Landlords Suggested Alternative to Legislation break away rings—options that are would disclose if window treatments In the CPSC briefing posted with the limited or eliminated in the “Famnotice of rulemaking, the commission are safe for children in lease rentals. ily” category are allowed here.

WF-VISION.COM | MAR/APR 15 | 13

I would suggest this category not be sold in big box stores but only in specialty window treatment stores with trained Window Fashion Certified Professional (WFCP) staff and Window Fashion Certified Workrooms (WFCW) workrooms. This certification is already in place and additional safety training could be added.

It would require a site visit and professional installation.

4. The last category is what I call “Art”. It might seem a little fanciful, but I believe consumers have a right to purchase exactly what they wish for their home, provided they understand any potential cord-related risks. This category would not need to address any standards. The treatments would be completely custom made,

require a WFCP industry professional and WFCW workroom to oversee the fabrication.

While all aspects of the fabrication might not be able to be done by the WFCW due to the artistic nature of the project, for example, applying semi-precious stones, quilting fabric pieces, or welding sculpture around thetreatment, the WFCW would be familiar with safety practices of the other standards and would try to incorporate some safety techniques when easily added. The Art category would also require a site visit and professional installation.

Leigh Anderson http://www.willowglenview.com Window Covering Manufacturers Association suggested message for comments http://www.wcmanet.org/suggested_message.html Corded Window Covering Comment Form http://www.regulations.gov/#!submitComment;D=CPSC-2013-0028-0549 Corded Window Covering Comments http://www.federalregister.gov/articles/2015/01/16/2015-00566/corded-window-coverings-request-for-comments-and-information CPCS Rulemaking Brief http://cpsc.gov/en/Regulations-Laws--Standards/Rulemaking/Final-and-Proposed-Rules/Corded-Window-Coverings/ 2012 Census “America’s Families and Living Arrangements” http://www.census.gov/prod/2013pubs/p20-570.pdf Federal Register Info Packet http://www.gpo.gov/fdsys/pkg/FR-2015-01-16/pdf/2015-00566.pdf

| VISION

I opened an e-mail account called CordTalk@gmail.com. I would like everyone who is opposed to the rulemaking to e-mail it, so that if someone comes up with persuasive ideas we can send them to you. Please also try to get 10 other people to comment. V

Window covering categories coupled with disclosure, education and awareness will allow U.S. consumers to choose for themselves. Parents and

CLOSER LOOK

14

caregivers will learn that, just like cars without car seats are not safe for young children, neither is a room with dangling window treatment cords or accessible blind vanes. This is a reasonable alternative instead of legislating baby-proofed window treatments in every U.S. window.

Leigh Skinner Anderson, WFCP, WFCW, is the owner of Willow Drapery & Upholstery in Glenview, IL. She is an interior designer with a bachelor’s degree from the University of Wisconsin-Madison and has more than 25 years of experience designing and specifying custom window treatments. In 2014 she was recognized as “Designer of the Year” in the Envision Design Competition, and also placed in the 2015 competition. Having watched her family’s textile business go from thriving to collapse over the span of 40 years, she believes it’s important to act now to protect the window covering industry.

VIEWPOINT

Reality wins loyal clients

Addressing the Syndrome

by Maria Bayer

hen you hear the words, “…like I saw on HGTV” come from a prospective client’s mouth, you probably want to scream.

Of course you don’t (until you hang up the phone) but the “HGTV syndrome” will need to be addressed if you want them to become a client.

The fact is that HGTV both helps and hurts designers. It helps show that design is more accessible; not just for the wealthy. But it also makes consumers believe that design takes considerably less money and time than it does in the real world.

Give Context When consumers watch HGTV, it’s easy to reach the conclusion that design happens quickly and effortlessly. To correct this perception, provide context to your client.

Explain that the shows are carefully crafted renovations, edited to fit into 30-minute shows. For example, you could point out that TV shows have a team of tradespeople, ready to work on a project simultaneously. But in the real world, people have other jobs and projects, so timing every expert to come in exactly when you need them is not as practical as TV leads you to believe. Supplies also need to be ordered. And sometimes you run into challenges that you couldn’t possibly predict in advance.

Which is why you can’t complete window treatments for a 12-room 16

| VISION

home in a week. Ok, check. Now you’ve taught them something that they didn’t know by giving context, and helped to correct their misconception that although you may have super powers, their project can’t be done at the speed of light.

Do a Reality Check Your client likely has ideas of what things cost (or don’t!). Repeat the same process as above to explain the costs involved in what you do, compared to the shortcuts they take on TV. This could entail talking about quality of materials, workmanship, choosing the right fabrics for the right job, lining your treatments properly, etc. and the processes (and artisans) involved in creating custom designs.

When you educate your client, you build value. And if you decide ahead of time how you’ll explain it, then you’ll come across as a consultant or teacher, not an exasperated designer who’s tired of hearing about HGTV (even if you are).

Turn Them Into Loyal Clients Here’s the last step: build so much value that they can’t wait to hire you.

We’ve talked about this topic many times, but in this context when you’re trying to address a concern, here’s one of my favorite ways to build value (because the more value you build, the more your client will pay):

Use a client story. Tell your client how past clients thought the same thing: that everyone walks in your door thinking their project can be completed yesterday and on a dime.

Be specific. Use names and real examples. It will help your client connect with you, understand that they aren’t the only ones who bought into the HGTV story (you don’t want them to be embarrassed, right?), and put themselves in your past client’s shoes and experience the fabulous results you give your clients.

When you address their concerns in a way that builds value, you’ll win yourself a loyal client. V

Maria Bayer, the Authentic Sales Coach for Design Success University, teaches interior designers how to win ideal clients quickly and make more money without being ‘salesy’.

If you enjoyed this article, I invite you to register for my free online training series where you’ll learn more savvy strategies to win clients you love: http://bit.ly/Designer_Tips

Smart. Synchronized. Silent. remote-controlled shades by

Now that’s shade automation done right

Give your clients the ability to adjust their shades from anywhere in the world using their mobile device.

To learn more about becoming a qualified Lutron provider, visit serenaproviders.com or email info@serenashades.com.

Š2015 Lutron Electronics Co., Inc. | P/N 306-0081 REV C

VIEWPOINT

The COGS in your business

Planning for Understanding COGS

by Gail Doby, ASID

irst, let me explain that COGS stands for Cost of Goods Sold, an important factor in any design business, but one that is sometimes overlooked when it comes to building your profitability. And as I’ve said before, profitability has to be planned.

So let’s step back a bit before getting into COGS. Most designers start their businesses focused on getting clients, and then figuring out how to create a business., not necessarily spending a lot of time thinking about profitability.

Instead, when most designers think about the finances of their business they look at (or guess) prevailing rates and mark-ups, determine what they think they can charge, and whatever is left over often becomes the paycheck.

In many cases, this is not enough to make it worth the effort and risk.

Think About What You Want To plan for profit, you need to think about what you want to earn from your business. Your earnings are usually a combination of a salary, draw and expenses. In addition to this, the bottom line, or net profit, is also yours after Uncle Sam takes his cut.

To increase that bottom line, I ask my coaching clients to target 25 – 30% net profit after all Cost of Goods Sold (what it takes to make the items you sell), your salary, draw, expenses and the overhead of the business (rent, utilities, marketing, insurance, etc.).

18

| VISION

Understanding the Importance of COGS Let’s say that your company sold $100,000 of products and services last year. I suggest to my clients that their COGS be no more than 45 – 50% of the revenue, and that includes the hourly rate you pay yourself for your billable time or flat fees, your employee’s salaries or hourly rates that are designers, and payroll taxes and insurance.

To make this example easy, say that your COGS = $50,000. That means that your overhead must be no more than $25,000 for you to clear $25,000 in net profit (25% of your revenue). That is your profit on top of your salary, draw and expenses.

As you can see, you probably need more than $100,000 of revenue to make more money for yourself. Your profit margins on the items you sell must be increased to increase your income as a designer or window treatment specialist.

I hope that makes sense, I recommend showing this article to your bookkeeper or CPA to help you best determine what you need to charge to make more money.

Make the Choice to Earn More What I want you to do now is to think about the kind of business you want to design for yourself. Why are you doing it? Why are you worth what you charge? What do you want to earn?

Once you understand how to charge

for your services and what it takes to make your financial dreams come true, it’s possible to move your income from the industry median of $40,000 (as determined in our 2014 Interior Design Fee & Salary Survey) to $100,000 or more. A healthy salary is definitely possible in this industry, but not without careful planning.

It is a choice to earn more money, and you deserve it! V

Gail Doby, ASID is the co-founder of Design Success University whose mission is to help you earn six figures doing what you love. Visit the new coaching and consulting website, GailDoby.com, to find out how you can grow your income and learn to be the CEO of your business.

We just launched a great tool—the Business Assessment—on our website. Click on the link in the upper left corner of the site and you’ll get instant answers to the common problems mentioned in our annual survey and feel free to contact us if you have questions. We offer free webinars on business fundamentals, as well as ongoing coaching if you need more in-depth assistance.

WHAT’S

YOUR

TREND?

fabrics. trimmings. hardware.

800.945.3838

www.trend-fabrics.com

VIEWPOINT

The future is now

The Next of Window Treatments

by Neil Gordon

t is exciting to see architectural firms approach window coverings as part of a building façade.

They are designing and installing systems that just a few years ago would have been viewed as science fiction. I’ve put together a round-up of some of the most exciting recent projects from around the world.

Rex Architecture PC: Equator Tower in Kuala Lumpur, Malayasia For a multi-use tower sited, as the name suggests on the equator, the firm designed a full building system of retractable PTFE-coated glass fiber-reinforced sunshades. Given that the building receives equal and direct levels of sunlight on each of its four elevations, the treatment ensures that interiors are protected from glare, without compromising panoramic external views.

In daylight the sunshade is stretched across the façade on a tensile cable net,

20

| VISION

built to fit the building’s unique shape.

Sections or the whole of the shade can be retracted when not required, such as overcast days or evenings.

Wiel Arets Architects: Allianz Headquarters in Zürich, Switzerland Comprised of a 20-story tower and a five-story annex, these two components are externally linked by a series of four bridges. The building district’s master plan mandated that all building façades be composed of natural stone, the onyx marble used was in reference to the famed Barcelona Pavilion by Mies van der Rohe.

Cleverly hidden within the doubleskin façade are aluminum-coated draperies set between the two layers of glass. The degree of shading on any one part of the building is determined by a computer controlled algorithm that depends upon a variety of external environmental factors.

grow—providing more shading for the building. See an interview on the following page with Arup façade designer Tali Mejicovsky.

It’s clear from these and other innovative projects that the next generation of window coverings is here—and they’re meant to be installed on the outside! There are many reasons to install window coverings on the exterior., but the number one reason is that exterior shading solutions are three times more efficient at reducing solar heat gain then interior shades are. V

Arup: BIQ house SolarLeaf Façade in Hamburg, Germany This project involves a completely different approach to “smart façades”. The SolarLeaf façade is the first-ever façade system in the world to cultivate micro-algae to generate heat as well as provide a dynamic shading device to the building. It uses the bio-chemical process of photosynthesis for the purpose of energy efficient buildings and building clusters.

OPPOSITE PAGE, TOP AND CENTER: Views of the Allianz Headquarters complex showing the aluminum-coated drapery panels in use from both the exterior and the interior. Images: Wiel Arets Architects.

OPPOSITE PAGE, BOTTOM: From left to right, a view of the podium level and lobbies showing some of the support structure for the Equator Tower’s exterior shading system. The next three images show the system in its fully retracted position, partially covered position and fully covered position. Images: REX Architecture PC © luxigon

SolarLeaf’s bioreactors have four glass layers. The two inner panes have a 24-litre capacity cavity for circulating the growing medium.

Either side of these panes, insulating argon-filled cavities help to minimize heat loss.

Compressed air is introduced to the bottom of each bioreactor at intervals.

The gas emerges as large air bubbles and generates an upstream water flow and turbulence to stimulate the algae to take in CO2 and light.

The cell density inside the bioreactors depends on available light and the harvesting regime. When there is more daylight available, more algae

THIS PAGE: The SolarLeaf façade features 129 bioreactors installed on the south west and south east faces of the four-story residential building. This serve as a secondary façade integrated with the building’s HVAC system.

Neil Gordon is the founder of InSync Solar, a provider of educational content on engineered shading solutions to the architectural community. As a 30-year veteran in the window covering industry, Neil works with architects, designers and contractors to supply engineered shading solutions.

CLOSER LOOK REX Architecture PC rex-ny.com Wiel Aret Architects wielaretsarchitects.com Arup arup.com Neil Gordon insyncsolar.com Facebook: facebook.com/DWFContract LinkedIn: linkedin.com/in/insyncsolar

WF-VISION.COM | MAR/APR 15 | 21

VIEWPOINT

Interview with Tali Mejicovsky

Façades for the fter a recent presentation I gave at the architectural and engineering firm Arup, I was able to talk with with Tali Mejicovsky, one of the company’s façade engineers, to discuss the role of building envelopes and exterior shading solutions.

Neil Gordon: What does the façade team at Arup do?

Tali Mejicovsky: Arup provides specialist advice on all aspects of building façades. Our aim is to assist our clients to realize their objectives for appearance, performance, durability, quality, cost and schedule.

We are a networked business based in New York, Los Angeles and San Francisco and in 15 other international offices. Our international team is over 150 strong. From this broad base we deploy our resources effectively to meet demands, whether they be a tight schedule or a requirement for specific areas of expertise.

Typically accounting for around 15% of a building’s construction cost—the same as the structure—a façade is an important consideration for any project. Arup provides impartial advice to owners and managers to help them to manage the technical, commercial and program risk associated with façade and roof elements.

Our expertise encompasses an extensive range of materials and systems, including curtain wall consultancy, building physics assessment, daylight management and glare control, energy and building envelope performance optimization, forensics and remedial, 22

| VISION

microclimate weather analysis and parametric modeling.

NG: What is your role?

TM: I am an Associate within Arup New York’s Facades group. As a senior person my role is to win work, mentor the younger façade engineers and provide technical advice on projects. I also project manage façade projects and work to grow the group and our business.

traditionally be an architectural solution to mitigate the sun. Depending on the architect’s aesthetic, the shading solutions may be internal, external, fabric, metal or glass.

NG: Can you tell me some of the projects you have done or are working on now that include window coverings?

TM: Current and recent project with exterior window coverings include:

NG: How has designing façades changed over the years?

• Harvard Art Museum features an exterior glazed louver system.

TM: During my career, the fashion in facades has changed from designing cable-supported façades to framed glazing with larger and larger sizes.

There is a trend to eliminate the framing as much as possible, both to increase daylight openings and reduce frame effects on lowering the U-value, but mostly from an aesthetic point of view. Increasingly we are seeing all glass façades with minimal metal connectors laminated into the glass thickness, thereby hiding all structural connections. At the same time, there is also an increased understanding of the façades contribution to energy savings and code mandated thermal and solar criteria that the façade must meet, so this driver is mediating the desire to go to an all glass façade.

• Duke University LSRC Annex incorporates horizontal sunshades and louvers and vertical fins.

NG: How have engineered shading solutions become an integral part of today's façades?

TM: In order to efficiently address energy savings and occupant comfort, shading solutions are employed. This is not a new phenomenon, particularly in very hot climates where screens have

• Walsh Bay, Sydney, Australia featured exterior operable louver frames to open and close balcony spaces.

• Project Rodeo, BP Westlake in Houston, TX featured custom horizontal sunshades designed to shield the occupants from solar radiation while allowing daylight. Building was certified LEED Platinum.

NG: What is the future of building façade design?

TM: Façades are striving to become more adaptable to changing conditions with phase-changing materials, electro-chromic, photo-chromic and gas-chromic materials. Sunshades that open and close or rotate in response to the sun will be implemented more often. Façades that create energy (photovoltaic, bio algae façade) will be readily available. Changing facades are likely to be designed on the buildings of the future. V

VIEWPOINT

Pitch your project and get press

Seven for Seeing Your Work in Print

by Amy Flurry

aving one of your projects, rooms or window vignettes featured in a magazine is a great way to promote your work and share with potential clients or collaborators. But pitching can be daunting.

Good news! There are more outlets and opportunities than ever to get press. And pitching in the digital age is easier than you think, if you know the golden rules. Here’s what writers, editors and bloggers everywhere want you to know before you pitch.

Read Before Reaching Out The single most common mistake to avoid in pitching is to pitch the editor before reading their magazine or blog.

Spend some time familiarizing yourself with the publication before you reach out to an editor to know if your project or idea is a good fit. What is on the page in this month’s issue of a magazine is your key or guide to what they will be running six months from now.

Forget Expensive Marketing Material All an editor wants or really needs initially is a short, personalized email (no more than two paragraphs) and pressready pictures. Make sure the pitch is addressed to a specific editor and that you have double-checked the spelling of their name before pressing send.

Keep it Short and Sweet Endless and impersonal press releases have become as obsolete as dial-up Internet. Today’s pitch consists of an introduction, a hook, a mention of what 24

| VISION

makes the idea timely and contact information, all of which should be formatted like a brief one-paragraph letter. If there is additional information that needs to be shared, hyperlink to the website or pdf. Devote the rest of the page to sharing a fantastic photograph that supports the pitch.

Invest in Great Photography Most editors know within three seconds of setting their eyes on your pitch if they’re interested. The giveaway?

The pictures you include in the pitch.

Delivering crisp, well-lit images that look like they belong on the pages you are pitching is the fast way to finding your story on the page. Additionally, editors don’t open attachments so be sure to embed the low-res (72 dpi) image into the email pitch.

Make it New The one word that’s guaranteed to make an editor happy is “new.” If your project hasn’t been featured and was completed in the last six month, it is new in the eyes of an editor, so make sure it’s presented as such.

Be Easy to Find and Quick to Respond So many products with passionate people behind them fail to reach their press potential because they are slow to respond to editorial requests or because they don’t make their contact info (phone number and email) available for media inquiries on their site. Many editors will abandon a site, opting for a different product, if they have to fill out a form to reach you.

When editors or bloggers reach out, return the call or answer the email the same day.

Remember the Golden Rule Truthfully, editors don’t need– or have the time– to read your full-blown story or see every picture you’ve taken of the project. What editors do need, however, is what makes your idea relevant to the pages they write and produce. Helping editors easily make that connection up front will put you on the fast track to press. V Inspired by a fruitful career as a writer and editor for some of the country’s largest titles—including Lucky, Country Living, Conde Nast Traveler, House Beautiful, Daily Candy and Refinery 29—Amy Flurry authored Recipe for Press, a popular DIY guide to being your own publicist.

She then then took to the road, sharing her editorial insights with creative entrepreneurs across the country. In early 2014, Flurry joined Parlore, an inspiring new project management platform for interior design professionals (launching soon!)

RECIPE PRESS for

PITCH YOUR STORY LIKE THE PROS & CREATE A BUZZ

by

AMY FLURRY

Window Fashion Vision readers receive a 20% discount on Recipe for Press by entering “vision” at checkout. Go to recipeforpress.com

Let Insolroll be Your TOTAL Roller Shade Supplier

The decorative roller shade collection you’ve been waiting for...

4 Wide Width Decorative Fabrics up to 126”

4 41 Elegant New Fabrics 4 141 Exciting Colors and Textures 4 31 Distinctive Grays 4 Custom Digital Printing for Infinite Possibilities

3

Roller Shade Programs to meet every need...

Inside & Out!

4 Insolroll® Interior Solar Shades with technical glare control features

Specialty manufacturer of solar screen shades since 1986

4 Oasis® Patio Shades and Retractable Insect Screens

4 Insolroll Elements™ Decorative Shades Sheer, Semi-sheer, Solar Screen, Translucent & Blackout

4 Consistent operator and accessory options for all 3 programs

Always fast lead times!

637 S. Pierce Ave., Louisville, CO 80027 tel

800.447.5534

fax

303.665.1209

w w w. i n s o l ro l l . c o m

WF-VISION.COM | MAR/APR 15 | 25

IWCE LAS VEGAS 2015

Five show mega-event

Across the Board For the second annual Design & Contruction Week™ , the International Window Coverings Expo (IWCE) co-located at the Las Vegas Convention Center with the Kitchen & Bath Industry Show (KBIS) and the International Builders’ Show (IBS). Two additional design and construction events—the winter 2015 Las Vegas Market and The International Surface Event–SURFACES and The Tile Expo—took part in this year’s event, which ran from Jan. 20-22, 2015. Based on early attendance estimates, the 2015 mega-event drew more than 125,000 designers, builders, dealers and suppliers.

“We’re very pleased with the results on our on-going collaboration with KBIS and IBS,” said Grace McNamara, producer of IWCE and publisher of Window Fashion Vision magazine. “The exposure of our industry to a wider audience of design professionals benefits everyone involved.” IWCE 2016 will be held Jan. 19-21, 2016 in Las Vegas as part of the third annual Design & Contruction Week. Future show dates are Jan. 10-12, 2017 and Jan. 9-11, 2018 at the Orange County Convention Center in Orlando, FL. Photos by Brandy Stoetsz. V

THIS PAGE: “We realize it was a bit of a hike to get to the show floor,” said show manager Susanne Young, “but once people got there, they found plenty to interest them—several first-time exhibitors and new product offerings in all categories.”

OPPOSITE PAGE, CLOCKWISE FROM TOP LEFT: Throughout the show floor, attendees found plenty to see, touch, learn and, yes, order. Dada Patel with a customer, reviewing some of the new lines at Catania. Modern patterns and palettes at Wilson Fabrics USA. Horizon Window Fashions supplemented its show floor presence with breakfast and lunch training sessions that were highly attended. The Coulisse “white box” is always well-trafficked with attendees eager to get a first look the company’s innovative styling. At Forest Drapery Hardware, Hans Vernooij demonstrates the results of the PPS 2300 Automatic Pleater by Eisenkolb. Forest Drapery Hardware is the exclusive U.S. distributor for Eisenkolb, offering machinery for laser cutting, panel joining, hemming, lock stitching, fan folding and grommeting.

26

| VISION

WF-VISION.COM | MAR/APR 15 | 27

THIS PAGE, CLOCKWISE FROM TOP LEFT: Leslie Schneider of DSC Window Fashions explains the company’s Hi-Tech Roman Shades, a unique honeycomb/ Roman shade combination. Tom Morgan of ADO writes up an order. Sunil (left) and Atul Patel of Orion Ornamanetal Iron, Inc., flanking a display of the company’s latest Design Art by Orion collection. Dave Harrison of Polywood Shutters wrapping up a client meeting.

OPPOSITE PAGE, CLOCKWISE FROM TOP LEFT: Two of the Lotus & Windoware team demonstrating some of the company’s horizontal blind features.

John Dobel of U.S. Polymers explaining the AllView shutter system. The staff at Helser Brothers were busy answering questions about the company’s seemingly infinite customization options for its hardware and Tableaux offerings. Alistair Ball at Ball Software demonstrating the system’s options and flexibility based on specific business needs. Earling Olsen of Mariak Industries explaining some of the company’s options for environmentally–friendly, light-filtering shades. Wen Lo of Silver Home Textiles, Inc. talking with customers at her fabric-filled stand. The Lutron team, smiling and ready to start the show.

28

| VISION

WF-VISION.COM | MAR/APR 15 | 29

THIS PAGE, CLOCKWISE FROM TOP LEFT: There were several new exhibitor and events at IWCE for this first time this year. Deco & Deco is a Canadian brand a featuring full line of contemporary and traditional metal drapery hardware, explained Rohit Vijay, president of Krish Deco Ltd., company behind the brand. Hiker Industries is another Canadian company, a family-run business with a background in producing grommets and fixtures for the outdoors. Under the direction of the owner and founder’s son-in-law, Giovanni di Giuliani, the company is introducing more decorative looks, suitable for the interior design industry. Larson-Juhl, a company well-known to both designers and consumers for their custom frames, introduced wood shutter components at the show. Given the company’s backing (a Berkshire Hathaway holding) and exceptional customer service (most custom frame orders are delivered within 72 hours) this is not your typical newcomer. Shown here: Art Ramey, a senior sales leader at Larson-Juhl, far left, with Grace McNamara, IWCE show producer, along with Larson-Juhl vice president of operations and manufacturing Brad Laporte and Paul Timmons, a director of operations.

At the Designology Stage, free seminars took place every day, including Laurie Pressman, vice president of the Pantone Color Institute on the emerging color and design trends for 2015 which included a “behind-the-scenes” look at how Marsala, the 2015 Pantone color of the year was determined.

Another Designology stage presenter was Neil Gordon, president of InSync Solar, who provided “An Architects Guide to Shading Solutions”. Gordon also coordinated The Architect’s Pavilion and Lounge which featured more in-depth information on this topic along with displays highlighting all the innovation window covering solutions now available, including some shown for the first-time ever in the U.S. The Vertilux Lounge was once again a welcome spot to meet, rest and recharge your electronic devices, as needed.

30

| VISION

Elegance. Beauty. Pure

Luxury.

Experience unprecedented innovation with the seven time award winning Drapery Rod system that has revolutionized the market.

The first and only trackless, motorized drapery rod of its kind.

ROLLER SHADES

l

HONEYCOMB SHADES

877.849.6070

l

DRAPERY RODS

QMotionShades.com

l

CONTROLS

l

Made in the USA

ACCESSORIES

CLOCKWISE FROM TOP LEFT: Each year the show is not only a great resource for product information and education, but also an opportunity to create and build relationship and investigate new ways of doing business. Snoa Garrigan, the executive director, and Kathleen Callahan, a national director, both of the Interior Design Society. A full team from in-home custom decorating division at JCPenney was on hand. Kevin Atkinson and Kevin Rooney of Decorating Den Interiors.

Allan Meyer of America’s Window Covering Buying Network getting a business card from an interested attendee. Christie Delciotto and Ruthie Minick of Sherwin-Williams, a sponsor of the WFCP Color Certification program. Michelle Williams, president, and Teresa Paul, executive director, of the Window Coverings Association of American (WCAA).

32

| VISION

CLOCKWISE FROM TOP LEFT: Shade components and systems were featured in a number of new introductions this year. Ciera, inc. showcased a new series of clutch mechanisms designed to compliment numerous product lines. A representative from Pacific Heritage explains the company’s innovative new headrail system for Roman shades.

Philip NG of ZMC Window Covering Supplies working with a client at his company’s stand. Jim Taubner from Ball Chain discussing options with customers. An attendee examining some of the motorization options at Ningbo Dooya. KJ Renteria of California Custom Wood Solutions explaining some of the company’s programs.

34

| VISION

ORION

ORNAMENTAL IRON, INC.

Traversing Systems

FROM TOP: Attendees examining some “zebra”-type shade fabrics at Sunmate. Capturing a client discussion at the Carrot Industrial Co. Ltd. stand.

A detail from a Model Systems Italia exterior shading system, on display at the The Architect’s Pavilion and Lounge.

Orion Ornamental Iron offers traversing collections in iron, wood and lightweight embossed metal designs in over 50 finishes with nearly 200 different finial styles. When using traversing systems, draperies will open and close easier than traditional rod and ring combinations through the use of heavy-duty glides, tracks and pulleys. Use them manually with cords or batons, or combine them with Somfy Motorization for smooth, quiet and powerful motor operation. Call us today and let us help you create your perfect design. sales@ironartbyorion.com | www.ironartbyorion.com | 877.476.6278

WF-VISION.COM | MAR/APR 15 | 35

36

| VISION

OPPOSITE PAGE, CLOCKWISE FROM TOP LEFT: At Belagio there was plenty of sparkling options to choose from including a wide variety of rhinestone bands, brooches and other embellishments. While fabrics are the main draw at Catania, the company also featured a well-edited selection of tie-backs and trims. At the D’Kei stand, lamp bases and shaped designed using company’s extensive collection of trims and tassels was a big hit.

These colorful pleated ribbon trims were an unexpected surprise at Rose Lace & Braid. Crystal beads and delicate organize ribbon were used in a collection of rosettes shown at L.A. Fred’s Fabrics, Inc. THIS PAGE, FROM TOP: A delicate band of sparkling trim on a Roman shade at DSC Window Fashion. Trendy square gromments in were shown in range of color options at Hiker Industries.

WF-VISION.COM | MAR/APR 15 | 37

CLOCKWISE FROM TOP LEFT: Sample books galore at Rose Lace & Braid. The double-shade roller blinds often referred to as “zebra shades” were shown in dozens of different fabric styles and color options, such as these two choices from Shoaxing Fangt Tracery Co. Ltd. Lace-look panel tracks were a prominent display at the ADO stand. Stylish woven woods from WDS Designer Natural Shades.

38

| VISION

Ready To

Transform

Your Business?

FROM TOP: Colorful damasks on display at L.A. Fred’s Fabric, Inc. Sorting through fabric sample books at Horizon Window Fashions.

www.GailDoby.com | info@gaildoby.com

WF-VISION.COM | MAR/APR 15 | 39

CLOCKWISE FROM TOP LEFT: American Decorative Drapery Hardware featured a wide array of finishes and styles including these classic looks in subtly gleaming metallics. One of of Orion Ornamanetal Iron, Inc.’s final’s from the new Design Art by Orion collection. An assortment of finials and poles from Abo Window Fashions. Rowley Company introduced several new finishes to its Finestra line of drapery hardware. A modern take on crystal, combined with satin-finished stainless is part of a luxe collection of finials from Deco & Deco, a division of Krish Deco Ltd.

40

| VISION

Special Thanks to LMS Design Group for the Designology Stage furnishings at IWCE 2015

LouAnn Sanoff LMS Design Group 495 South Grand Central Parkway #A130 Las Vegas, NV 89106

702.369.5659 p.

702.369.6641 f.

702.371.6220 c. louann@lmsdesigngroup.com WF-VISION.COM | MAR/APR 15 | 41

HOW-TO

The Sunburst Steps for a smooth, snug fit “With the right tools and materials, making a perfectly fit sunburst pillow cover is simple,” said Jill Ragan Scully. “Just take the time to measure properly and you’ll get great results every time.” V Step 1: Choose your welt cord.

Firmer welt cord works better and retains the circular shape better. In this tutorial I have used a foam welt cord often used in the automotive/furniture industry. I find it works really well on the ends of bolsters and sunburst pillows to retain the desired circular shape.

Step 2: Measure the perimeter of your knife edge pillow with flexible measure tape so you know how long you need to make your covered welt cord. Make about 8 inches longer than needed so you can join the ends together on the bias. Re-measure circumference and finish your circle of welt cord to go around the perimeter of your pillow form. Dry fit your welt cord before joining/finishing ends and make sure it fits snug without losing its perfect circular shape.

Step 3: Measure the diameter of your pillow form with a flat metal ruler. Divide that measurement in half. You may also want to use this time to mark the center of the pillow form so you know where to set your buttons later on.

Step 4: Add about 1 inch to height for seam allowance and 1.5 inches to height gather in the center of the pillow with a button. Add 2 inches to length for seaming together the raw ends. If you have a thinner fabric you should pre-line with interlining and lining for a smoother look. If you are working with a fabric that frays easily or prefer serged edges inside all of your pillows, do so at this time.

42

| VISION

Step 5: Place right sides of face fabric together, sandwiching the finished welt cord in between the layers and stitch, beginning about 2 inches from end leaving space to seam together the face fabrics.

Step 6: Gather to center and clip off excess if necessary.

Step 7: Use pins to center your welt cord on the edge of the pillow form to prevent slipping.

Step 8: Using a heavy upholstery weight thread and large stitches, gather the front and back of the pillow. Tie off a few times to get the pillow cover nice and snug. When you are satisfied with the look you can remove your centering pins.

Step 9: Secure the button on one side of the pillow with the wax- covered button twine.

Step 10: Thread through the center of the pillow on one side to the other side making sure to go through the spot you marked on the center of the pillow form in above step. Thread the other button on the opposite side and tie off, knotting several times to secure.

»Custom Fabric Treatments »Natural Woven Shades

Note: WE WANT THE FRAME IN THE AD. The pillow.

TheStep live 11: area is finished 3.6” x 9.75”.

Crop/trim marks are an additional 0.125” from the sides of the live area.

THIS AD TO gO INTO THE MARCH-ApRIL INDuSTRy SHOW ISSuE: VIVA LAS VEgAS MAgAzINE.

»Custom Roll Shades »Solar Shades »C.O.M.

custom window treatments there is no substitute for 40 years experience

Jill Ragan Scully is the owner/operator of Impressive Windows & Interiors, a fabrication and design studio located in Hastings, MN. She is also the WFCP Workroom Certification Director, managing their online workroom certification program. She holds several certifications and is also a member of many industry organizations, If you are interested in having Jill teach a class for you privately or as a group, please contact her at jill@wf-vision.com.

Exterior Shading Solutions

»Custom Roman Shades

»Custom Drapery

»Natural Woven Shades™

»Solar Solutions™

EST. 1973

Castec Sales Company 7531 Coldwater Canyon Ave., North Hollywood, CA 91605 Tel: 800 828 2500 Fax: 818 503 8360 Email: sales@castec.com

845-352-5064 | InSyncSolar.com crop/trim marks

www.castec.com © 2011 Fabritec, LLC. All rights reserved.

WF-VISION.COM | MAR/APR 15 | 43

TRENDS

Quick Quick Slow A energetic, natural palette

Our lives today are filled with demands and tasks that can all seem equally important—work at a fulfulling job, eat well and keep in shape, stay up to date with the latest hot TV series, update your social media—there’s always something more to do. “But a growing number of people are opting for a more balanced life,” explains Hilde Francq, chief forecaster for Belgian color trend company Box3. “A life that is neither fast nor slow, but both. We want both cheap, fast fashion and a handknit sweater, grab-and-go food and a home-cooked meal.” The Quick Quick Slow palette captures this dichotomy in a palette that works as both shabby and chic. V

44

| VISION

CLOSER LOOK Box3 en.box3.be Facebook: facebook.com/Box3ColorWorks Twitter: @Box3_ColorWorks Blog: box3colorworks.tumblr.com THIS PAGE: An earthy palette of full, saturated colors that are energetic and soothing.

OPPOSITE PAGE: “…slow doesn’t mean doing everything at a snail’s pace,” wrote Carl Honoré in The Huffington Post. “It means doing things at the right speed—fast or slow. It’s about striking a balance and using time more wisely.”

WF-VISION.COM | MAR/APR 15 | 45

CONNECTING THE INDUSTRY OF DESIGN

BE PART OF THE NEW Instant Product Specification

go to

Exclusively Serving the Trade For 18+ Years

todl.com or call 1.800.631.3111 for your FREE membership

© 2015 Trade Only Design Library. All rights reserved. Trade Only Design Library® and TODL® are trademarks of Trade Only Design Library. All other trademarks are property of their respective owners.

Matter

There’s something almost magical about seeing bolts of fabric and reams of trim transformed into custom window treatments. But anyone in this industry can tell you that these amazing creations are the result of hundreds of carefully thought-out details, all executed with painstaking precision. Congratulations to all the 2015 Ingenuity competition winners, including

BRANDI RENEE DAY, the 2015 Workroom of the Year.

WF-VISION.COM | MAR/APR 15 | 47

2015 INGENUITY WORKROOM COMPETITON

DETAILS

2015 INGENUITY WORKROOM COMPETITON

BRANDI RENEE DAY, WFCP, BRANDI RENEE DESIGNS, LLC FIRST PLACE, UPHOLSTERY & SLIPCOVERS PROJECT OVERVIEW “We had just installed the motorized Roman shade above the tub when the client mentioned she needed a vanity chair. I showed her a corset-inspired chair I had on one of my Pinterest boards—a chair I had been lusting after myself,” said Day. “The goal was to create a boudoir chair that would be as stunning and elaborate as this gorgeous French-inspired bathroom that included a beautiful hand-painted mural. And just like the bathroom, every aspect of the chair needed to be amazing.”

An antique vanity chair with a heart-shaped back, found at a local estate sale, was the starting point—then Day and her team went to town, beginning by hand-painting the frame a champagne gold with a blue patina. An arch of ceramic roses, leaves and scrolls was added to the top back of the chair, mimicking the carved detail on the front. The opulent silk bustle train is hand tucked with rhinestones at each tuck, along with rhinestone edging sewn into the perimeter and a rhinestone brooch at the center. Looped rhinestone trim applied to the velvet corset back allowed them to create a sheer ribbon lacing effect.

48

| VISION

2015 INGENUITY WORKROOM COMPETITON

DETAILS

The seat was upholstered with a foam-colored velvet that coordinates with the fabric used for the Roman shade as well as the colors in the mural. The front center of the seat back features a crushed-velvet embroidered medallion with hand-applied blue rhinestones along with rhinestone crystal trim to the top edge and boning of the corset. A ruffled silk border on the skirting is a provocatively feminine final touch.

CREDITS: Designer: Kristen McCurdy, Brandi Renee Designs, LLC, Southlake, TX. Workroom: Brandi Renee Day, Brandi Renee Designs, LLC Installer: Adam Gonzalez, Brandi Renee Designs, LLC. Photographer: Samantha Day, Brandi Renee Designs, LLC. SOURCES: Chair: Estate sale. Velvet fabric: Kasmir, Maison Royale in foam. Skirt fabric: Kasmir, Gainsford in platinum.

Rhinestone trim: Childress Fabrics, sewin trim single rhinestone edge. Corset trim: Expo International, looped 5/8" crystal rhinestone trim. Skirt ruffle edge: Memories by the Yard, neutral cream sheer. Brooch: Western Elite, large crystal teardrop. Chair edge trim: Expo International, pewter gimp.

WF-VISION.COM | MAR/APR 15 | 49

2015 INGENUITY WORKROOM COMPETITON

C

BRANDI RENEE DAY, WFCP, BRANDI RENEE DESIGNS, LLC FIRST PLACE, CURTAINS & DRAPERIES PROJECT OVERVIEW

M

Y

CM

MY

CY

To complement the elaborate, hand-painted dome ceiling, the designer specified a plush, luxurious design that would incorporate a piece of scroll hardware, but did not hang from the piece.

The challenge was in fitting this treatment in and around the detailed window molding and the overhang of the corbel. Installing above the corbel would place the treatment too far out from the wall especially given the layers incorporated in the design.

CMY

K

For the extra-deep swags, two widths of fabric were matched up and hand-pleated to ensure perfect depth and symmetry from fold-to-fold. A flange was sewn to the top of the swags to allow for the pole mount in spite of the bulk of the fabric. “Fortunately, there was an available section under the side swags that allowed us to board mount the panels and jabots and not crowd the space, providing enough room for the swags to hang,” explained Day. “We drilled into the pole and sunk a long screw into the bracket and pole to make sure the treatment did not pull forward from the weight.”

DETAILS

CREDITS: Designer: Gayla Nakamura, Brandi Renee Designs, LLC, Southlake, TX. Workroom: Brandi Renee Day, Brandi Renee Designs, LLC Installer: Adam Gonzalez, Brandi Renee Designs, LLC. Photographer: Samantha Day, Brandi Renee Designs, LLC. SOURCES: Swag & stationary panel fabric: Kasmir, CU110 in bronze. Throw swag and jabot fabric: Kasmir, CU105 in bronze. Lining: Kasmir, Enhanced Ivory. Tassel trim: Marcovaldo, Olbia 440 in beige olive neutral. Beaded trim overlay: Z Bak International, 1010 Col P. Gimp trim overlay: Wherehouse Fabrics, Weave Braid in bronze. Decorative rod, finials & scrolls: Dallas Home Fabric Center, Bronze.

50

| VISION

2015 INGENUITY WORKROOM COMPETITON

JULIE WOOD, WFCP, THE LEADING EDGE DRAPERY, LLC FIRST PLACE, BEDDING & PILLOWS PROJECT OVERVIEW “The designer wanted this bedroom to have a modern feel while incorporating crafted details that stepped the occupant back in time,” explained Wood. “The focal point is the scenic panel used on the coverlet, paired with a classic linen that allowed me to create a variety of hand-crafted details.”

The linen upholstered headboard features a hand-sewn folded fabric center, accented with hand-stitched beaded trim that matches the one used on the coverlet. Linen pillow shams with a contrast flat welt include a pleated detail at each corner, while the bolster pillow includes accents of hand-folded ribbon, tassels and metal bead chain. The accent pillow is a white linen embroidery with a swatch of the natural linen accentuated with a graphic metal drapery tie back—an innovative use for this piece of hardware.

“The round side chair pillow was smocked entirely by hand, created as a deliberate contrast to the modern chair cushions trimmed in both a decorative welt and brushed fringe trim,” said Wood.

DETAILS

CREDITS: Workroom: Julie Wood, The Leading Edge Drapery, LLC, Derry, NH. Designer: Renee Rucci, Renee Rucci Design, LLC, Atkinson, NH Installer: Derrick Paterson, Homework Installation, Barrington, NH. Photographer: John Heisson, New Millenium Studios, LLC, Dorchester, NH. SOURCES: Coverlet panel: Schumacher, Mary McDonald Collection, Chinois Palais in Blush Conch. Coverlet sides, headboard and misc. pillows: Carole Fabrics, Damsire in Natural. Coverlet trim: Kravet, T30640 in 116. Accent pillow fabric: Carole Fabrics, First Class in Mink. Bolster ribbon trim: Houlés, Onyx 32626 in 9920. Bolster tassels (also used on window scarf): Houlés: Twiggy, 35290 in 9920. Accent pillow tieback: Houlés, Twiggy 35293 in 9920. Chair pillow: Carole Fabrics, New Dupioni in Petal.

52

| VISION

SECOND PLACE, BEDDING & PILLOWS

PROJECT OVERVIEW The Glory bedding ensemble was inspired by romantic dreams of ball gowns and fairytales with layers of colors and texture providing luxurious depth. “It includes eight different fabrics, six styles, multiple trims and a reversible duvet—to label the project complex was an understatement,” explained Moussighi.

One side of the duvet features gold gimp trimming the widths, while the reverse showcases lush side panels, gathered to 3x fullness accented with multi-colored passementerie.

Three different sets of pillow shams—Euro, standard and boudoir—and one round throw pillow, each features a unique use of fabrics. The pieced designs with inlayed trim were handstitched due to the delicate materials. The Euro shams use a beautiful multi-colored stripe velvet, cut and patchworked.

The standard shams pick up the main duvet fabric, along with a green striped silk, gold silk cording and are trimmed with the same multi-colored passementerie. The duvet fabric is used again for the boudoir pillows, but these are trimmed in a gold tassel and bobble trim. The round toss pillow features similar styling to the standard shams, but this time featuring the stripe in the center and gold braid trim.

DETAILS

CREDITS: Workroom and designer: Symphony Moussighi, Symphony’s Hospitality, La Jolla, CA. SOURCES: Euro sham fabric: Duralee. Standard sham stripe: Duralee. Duvet trim: Kravet. Standard sham trim: Duralee. Round pillow trim: Schumacher. All other fabrics and trim imported by Symphony’s Hospitality

WF-VISION.COM | MAR/APR 15 | 53

2015 INGENUITY WORKROOM COMPETITON

SYMPHONY MOUSSIGHI, SYMPHONY’S HOSPITALITY

2015 INGENUITY WORKROOM COMPETITON

MARY EMMONS , WFCP, ART D’FABRIQUE FIRST PLACE, COMBINATION TREATMENTS

PROJECT OVERVIEW At the initial meeting the client told Emmons she wanted to start with the dining room. “She let me know the husband had a strong opinion on what he wanted in this room—a bold statement and a design that fit with the visual weight of the furniture,” said Emmons. Additional requests included light control without traversing draperies, rich fabrics, bling and swags. “And,” Emmons added, “it probably goes without saying that they wanted all this on a tight budget!”

For functional light control, Nantucket shades by Hunter Douglas gave the client a Silhouette look at a lower price, while the sheers, with their curving lattice pattern feature a small rhinestone at the intersection of each curve, adding a touch of bling without being overwhelming. A richly patterned black and gold fabric was used for the Empire-style swagged valance, embellished with trim that includes a few clear beads on each tassel. Velvet stationary panels in a soft gold are lined for additional fullness, adding to the overall luxe look. “On installation day the client was thrilled with the results, as the overall design gave her the drama and statement she wanted,” said Emmons. “This is her husband’s favorite window treatment in the house!”

DETAILS

CREDITS: Workroom and designer: Mary Emmons, Art d’Fabrique, Glendale, AZ. Installer: James Fuller, House to Home Window Coverings, Peoria, AZ. Photographer: Caleb Thal, Caleb Thal Visuals, Glendale, AZ. SOURCES: Valance fabric: Carole Fabrics, Bari, in Aztec. Swag contrast lining: Catania, Dup 101, in Chipmunk. Drapery fabric: Trend, 01837 in Golden. Drapery lining: Apollo from JP Lining, Scottsdale, AZ. Sheer fabric: Fabricut, Supremes Palace in Ivory. Swag trim: Kasmir 135 #4 Tieback holders: Helser Brothers, Andromeda in Earth. Shades: Nantucket Shades by Hunter Douglas 54

| VISION

2015 INGENUITY WORKROOM COMPETITON

MARY EMMONS, WFCP, ART D’FABRIQUE SECOND PLACE, INGENIOUS INSTALLATION PROJECT OVERVIEW A portière installation is usually fairly simple—create two-sided panels with or without a coordinating valance.

But for this doorway between the dining room and a small den, the client did not want a rod or valance, she wanted tab top holders and wanted the treatment perfectly centered within the space.

“I knew Helser Brothers does custom hardware, so I designed the tab top holders have an upside down “T”,“ explained Emmons. “With a medallion on either side, this plenty of space for the tab and a tassel.” A similar approach was taken for the tieback holders. Emmons custom designed them so they would fit flush to the wall and be able to fit a matching medallion visible from either direction.

The biggest challenge came at installation, as Emmons and her installer checked and rechecked measurements to ensure the tab top bases where perfectly lined up within the archway the first try. “Thanks to Helser Brothers the hardware turned out perfect and the client loves that she has completely unique hardware,” said Emmons.

DETAILS

CREDITS: Designer: Deborah Goodacre, Divine Redesign, Tempe AZ. Workroom: Mary Emmons, Art d’Fabrique, Glendale, AZ. Installer: James Fuller, House to Home Window Coverings, Peoria, AZ. Photographer: Caleb Thal, Caleb Thal Visuals, Glendale, AZ. SOURCES: Portière fabric: Ebanista Estrella in Autumne. Portière trim: Fabric Depot, Phoenix, AZ Custom hardware: Helser Brothers WF-VISION.COM | MAR/APR 15 | 55

2015 INGENUITY WORKROOM COMPETITON

OLGA POLYANSKAYA, DRAPERY EXPRESSIONS AND BLINDS FIRST PLACE, INGENIOUS INSTALLATION PROJECT OVERVIEW The dramatic, two-story arched windows in this living room, spans 21‘ and certainly deserved a spectacular treatment, but Polyanskaya knew, as soon as she walked in, that the design would be dependent on key installation issues.

• All three arches were slightly different sizes and the two side arches weren’t the same height.

• The 10" deep crown molding at the ceiling line needed to be worked around. The cornice was mounted below the molding but extends upwards 10" to cover the molding, necessitating eight additional support brackets behind this section.

• The two cornice pieces for the center arch required several accomodations—at 78" x 78" they required a vertical rib support and the fabric needed to be seamed to cover them. Even with every precaution, the seam line was still visible, so a welt cord was installed to hide this, turning the problem into another design detail.

• There is only a 1" space between the window frames to fit the 3/4" support rib, so the accurate positioning of each piece was critical. To prevent movement across the pieces and to ensure a perfect fit, all four parts of the cornice were attahed to each other with metal plates. These were then covered with decorative grommet belts.

All the advanced planning and detailed measurements paid off during installation, which was a smooth, two-day operation, including building and removing the scaffolding.

DETAILS

CREDITS: Workroom and designer: Olga Polyanskaya, Drapery Expressions and Blinds, Colorado Springs, CO. Installer: WinSystems Inc., Colorado Springs, CO. Photographer: Grigoriy Polyanskiy, Colorado Springs, CO. SOURCES: Drapery fabric: Designer Resource & Fabrics; Cornice fabric: Wesco Fabrics Inc.; Banding fabric: Creative fabrics; Drapery Lining: Angels Distributing; Grommets and drapery tracks: Rowley Company; Decorative Trim: L.A. Fred’s Fabric, Inc. 56

| VISION

FREE CORDLESS or FREE CLUTCH Every Roman Shade. Every Day. Forever. only from Horizons!

horizonshades.com/cordless

1705 Waukegan Rd • Waukegan, IL 60085 • 6800-858-2352 • horizonshades.com

2015 INGENUITY WORKROOM COMPETITON

JACKI DELL, GOLDEN SCISSORS FIRST PLACE, TOP TREATMENTS (TIE) PROJECT OVERVIEW On an appointment with a long time client to choose fabric for her master bedroom, the perfect fabric came up—but not for the bedroom. Instead, the black and white cotton print featuring butterflies, birds and flowers was ideal for the sunroom, another project on the to-do list.

Cuff-top valances accented with a small-scale check are hung from rings installed on 64 posts, each accented with a blossom medallion, except for the end medallions which are bees, a reference to the client’s daughter’s nickname, Natie-Bee. The beaded trim on the bottom of the valance became a surprising challenge. “Black trim was too harsh and white trim disappeared,” explained Dell. “Both the client and I were very pleased to have finally found the perfect balance in this smoke pearl beaded trim.”

With such a large number of medallions, templates where made for each window, ensuring the install went smoothly and quickly. Throw pillows and a tablecloth were made in matching fabric as a final touch.

DETAILS

CREDITS: Workroom and designer: Jacki Dell, Golden Scissors, St. Charles, IL. Installer: Tim Dell, Golden Scissors. Photographer: Austin Berg, Austin Berg Photography, Elgin, IL. SOURCES: Valance face fabric: Kasmir, Galapagos in ebony. Valance accent fabric: Kasmir, Bolivia in zinc. Drapery hardware: Antique Drapery Rod Co., Bee, Napoleanic in Black Wash and Blossom in black wash Beaded fringe: BTC Trim, Teardrop Bead 98368 -21784. Interlining: United Supply. Construction supplies: Rowley Co. 58

| VISION

FIRST PLACE, TOP TREATMENTS (TIE)

PROJECT OVERVIEW The client had two main requests for Paradoski when it came to revamping her bedroom—she wanted to keep the floral chair and wanted the overall mood to be calming. The large window—91" wide—could easily overwhelm the room with the wrong window treatment, so Paradoski set out to create a simple, elegant design, but one filled with subtle embellishments. The result is a softly curved swag under coordinating jabots, with sheers and a pleated shade for additional softness and light control. The main fabric is quietly sophisticated silk stripe, accented by a pale green fabric lining the jabots. This same pale green is used for the handmade box pleat detail and micro cording.

The face of the arch was cut out of MDF, the frame was then constructed with legs while bendable plywood was used along the top. This enabled the valance to be stapled securely to the frame on three sides. The cording was sewn on top of the valance and jabots which allowed it all to be attached to the frame at the same time without layers shifting. Then the valance was stapled to the front edge of the frame. After the top edge was attached, the sides were shirred and stapled to the legs to keep the swag from pulling in on the sides from the weight.

Micro cording and beaded trim were added along the bottom edge of the jabots and valance and then cording and a box pleat trim was added along the top edge of the valance. In order to ensure the box pleat trim would stand up straight, it was stapled to the face of the arch frame along the top edge. “When the sunlight comes through the window the beaded trim sparkles and the sheers give off a subtle shimmer,” said Paradoski.

DETAILS

CREDITS: Workroom and designer: Tammy Paradoski, Daisy Chain, LLC, Arlington Heights, IL Installer: Mario Gumino, All-Pro Construction, Elmhurst, IL. Photographer: Sheena Lepard, Sheena Lepard Photography, Henderson, NV SOURCES: Valance fabric: Schumacher 54941. Accent fabric: Duralee 32035-533. Beaded trim: Bargia, 116. Sheer fabric: Duralee 50946-6.

Pleated shade: Graber WF-VISION.COM | MAR/APR 15 | 59

2015 INGENUITY WORKROOM COMPETITON

TAMMY PARADOSKI, DAISY CHAIN, LLC

2015 INGENUITY WORKROOM COMPETITON

MONIQUE BECKER, WFCP, BECKER HOME SECOND PLACE, TOP TREATMENTS PROJECT OVERVIEW This soft cornice treatment was created to reflect the personality and career of the homeowner, a retired Air Force General, who requested a treatment that did not cover the transoms, while adding color and texture.

The finished design features an arched cornice in soft gold damask that frames the individual transoms, while softening the shape of the window. Trim banding and pelmet overlays evoke the feel of shoulder epaulets, giving a subtle nod to military dress. Side stationary panels complete the uniformity of the treatment and add a finished framework. The fabric, the design and the details work together to provide a sense of formality without overwhelming the space.

“For the 130" cornice, the seamed fabric was fused to a Dofix soft cornice product with velour backing,” said Becker. “The treatment was then board-mounted in two sections—creating a hinge in the center. At installation, the treatment was unfolded, the hinge stabilized, and a flat aluminum bar with hook tape was attached to the back side of the cornice for added stability.” The center pelmet was then attached to finish off the treatment.

Becker encountered another tricky detail in that the 1 1/2" wide trim used for the side panels was too wide to make the sharp curve necessary on the pelmets. “To maintain design consistency the wide banding was folded in half and pressed, and the under layer of bulk cut out,” she explained. “This created a flat trim narrow enough to make the necessary turns without having to add a different trim to the design.”

DETAILS

CREDITS: Workroom and designer: Monique Becker, Becker Home, Boyertown, PA. Installer: Jared Bazarnik, Installations by Jared, Collegeville, PA. Photographer: Karl McWherter, Karl McWherter Photography, Boyertown, PA. SOURCES: Fabric: Carole Fabrics, Overnight in Zest. Trim: RMCoCo, T1152, color 630. Draperuy lining: Angel’s. Workroom supplies: DoFix fabric stiffener with velour backing, Bortenfix tape.

60

| VISION

Ask Q : I recently went on an extended vacation, but couldn’t relax. As soon as I arrived at the airport, I realized I had neglected to close my window coverings as intended. My mind was filled with images of those strong UV rays fading my furniture. I began to wonder if there was a way I could access them from where I was. Is there a way to control them when I am not at home?

A : Somfy has a solution for that! All window cover-

ings powered by any Radio Technology Somfy® (RTS) motor can now be controlled remotely by a simple, easy-to-use app. Newly introduced, the myLink™ RTS Smartphone and Tablet Interface not only allows you to remotely access your RTS motorized products, but lets users create timed events and schedules. Imagine all your window coverings opening in the morning or closing minutes before you arrive home from work. The possibilities are endless.

channel and multi-channel versions. Control as many motorized products or groups of products as there are channels. Talk them through real-life situations to clarify how many combinations (individual and group) they would like to control. Our Telis 16 offers the most channels and is the ultimate choice if they want the maximum number of combinations.

Remember to mention that you can mix and match control options, too.

Q : One of my customers is searching for a unique

solution to “hide” their wall-mounted TV when it is not in use. They specifically asked if it was possible using Somfy motorization so it can be controlled with the same device they use for their newly installed RTS motorized window coverings. Any ideas?

Q : A lead I received from the

Somfy website is really paying off. Originally, the request was to motorize one particular hard-toreach window in their kitchen, thus I recommended a Telis 1 RTS Pure transmitter to control it with. They enjoyed the convenience so much, they motorized the entire room (thank you, Somfy!). Currently, they can only operate them as a group with their Telis 1. We have an appointment to review their options next week, and to discuss motorizing window coverings in another room! What control will offer the greatest flexibility for all their motorized window coverings?

A : Imagine a beautiful fabric, or

tapestry, descending from the ceiling in front of their TV. The room would immediately transform from a living room into an elegant space for entertaining…without the distraction of a TV! The fabrication would be similar in concept to a motorized projection screen, but utilize a different material. Simply be sure to select a motor that properly supports the weight of the fabric or tapestry. Hope this unique idea we have heard about helps.

Have a question?

Send an email to asksomfy@gmail.com The Somfy Telis 16 RTS control.

A : Telis Collection RTS transmitters are available in both single

WF-VISION.COM | MAR/APR 15 | 61

2015 INGENUITY WORKROOM COMPETITON

NANCI IIAMS, NANCI IIAMS DRAPERIES LLC FIRST PLACE, SPECIALTY WINDOW FASHIONS PROJECT OVERVIEW This large great room features imposing architectural elements, including the nearly floor-to-ceiling windows. A suitable design was needed to filter the light, fit the scale of the room and enhance the inviting mood.

“The south-facing windows, which flank the magnificent fireplace, are semi arched,” explained Iiams.

“The east and west side windows are not. Plus there is limited space between the trim and the ceiling apron board, especially considering the multi-layer design the client had her heart set on.”

Iiams started with a light-filtering batiste sheer, inside mounted, that could be tied back, leaving a slight puddle on the window sill. The next layer features stationary panels, mounted on a 1 3/8" rod, with a 6" header for the side windows, while the panels at the semi-arch windows are on a lockseam rod. Swags and cascades on these windows emphasize the unique shape of the windows and add an appropriate level of formality to the design.

“The cascades were board mounted at different heights, but designed so that the tapered ends all hit at the same point,” said Iiams.

Given the limited space at these semi-arch windows, we had to approach the process a little differently. A mock up was made using FirmaFlex Fiber Board from Rowely with the swags stapled to the top straight edge. This was then shaped and mounted with angle irons to fit the pattern.”

Her advance planning paid off and instead of the two days she had scheduled for installation, all five windows in the room were finished and dressed in six hours.

DETAILS

CREDITS: Workroom and designer: Nanci Iiams, Nanci Iiams Draperies LLC, Cedar Rapids, IA. Installer: Nate Sundblad, S &S Window Treatments, Iowa City, IA. Photographer: Jessica Rilling, Cedar Rapids, IA. SOURCES: Drapery fabric: Meyer Drapery Services, Inc., Helena in Antique. Sheers: Duralee Fabrics, 51280 in Straw.

62

| VISION

2015 INGENUITY WORKROOM COMPETITON

CHRIS HARRELSON, AMY HUNLEY, DORINDA KAIGLER, DRAPE98 EXPRESS, LLC SECOND PLACE, SPECIALTY WINDOW FASHIONS PROJECT OVERVIEW For this 17-foot cathedral window in a master bedroom the client requested a functional blackout drapery instead of the usual shutter or shade, while the designer instructed the workroom that the finished treatment needed to enhance the window both from the inside and out, as well as be understated, elegant and free-flowing. The designer, Chelsea Robinson, based in Nashville, TN, sketched out a pair of swag-type draperies, for the Alys Beach, FL home and sent it off to the Atlanta, GA workroom—so this unusual design also required more detailed than usual team communication.

“To make sure things ran smoothly we asked for as much information as we could,” explained Hunley. On site measurements were taken Harrelson and Brandon Hall who also drew up a detailed template that was sent to Atlanta along with inspirational photos, copies of the designer’s sketches and samples of the hook hardware.

Kaigler went to work creating a full scale working sample to ensure that all details— 2 1/2 fullness and 40" spaces so that each swag at 22" apart would have the adequate dip and proper spacing—were correct before shipping on site. “Once the face fabric and lining was cut and tabled, three small pinch pleats were tacked at each hook point and 1" tabs were attached 3" down the back of each pleat. This tab then dropped over each hook on site to hold the panel in place,” said Hunley. The result is a treatment of elegant simplicity, produced across three state lines and finished exactly as the designer had envisioned—something only experienced professionals could create.

DETAILS

CREDITS: Designer: Chelsea Robinson, Chelsea Robinson Interiors, Nashville, TN. Workroom: Chris Harrelson, Amy Hunley, Dorinda Kaigler Drape98 Express, Atlanta, GA. Installer: Brandon Hall, All Install, Destin, FL. SOURCES: Drapery fabric: Unique Wholesale Mumbai in Natural. Drapery lining: United Supply Company, 110" Trinity Soft White Blackout/ United Supply Company. Drapery hardware: House of Antique Hardware, Magitex Textiles, United Supply WF-VISION.COM | MAR/APR 15 | 63

2015 INGENUITY WORKROOM COMPETITON

PATRICK O’HERN, ARTISTIC SEWING AND DESIGN SECOND PLACE (TIE), UPHOLSTERY & SLIPCOVERS PROJECT OVERVIEW A young family wanted to incorporate a pair of chairs they’d received from the husband’s grandmother, but they required some serious love and care.

“This pair was in rough shape when I picked them up,” said O’Hern. “In addition to new stuffing and upholstery, they also needed to be refinished.”

Once all the old fabric, horsehair and webbing was stripped and the wood restored and refinished, O’Hern began the process of building them up for upholstery. “The most challenging part was remaking the channels,” he said. “I practiced on some scrap fabric first, trying to get them stuffed, but it just didn’t work.”

Eventually he hit upon an idea—stuffing the foam cushions into their covers and then removing the plastic after the channels were filled. Once that problem was solved, the chairs were upholstered in the new fabric, with O’Hern taking care to match the position of the fabric from section to section and chair to chair.

DETAILS

CREDITS: Workroom and designer: Patrick O’Hern, Artistic Sewing and Design, Pace, FL. SOURCES: Upholstery fabric: Trend, 02169 in Rustic.

64

| VISION

2015 INGENUITY WORKROOM COMPETITON

TINA FONTANA, WFCP, FONTANA DESIGNS, LLC SECOND PLACE, (TIE) UPHOLSTERY AND SLIPCOVERS PROJECT OVERVIEW The initial design concept for this nightclub vestibule called for three upholstered panels on each wall—two side panels of 30"x 90" and a center panel at 48"x 90". Once construction got underway however, as a cost-cutting measure, the client requested that the center panel be replaced with a mirror.

“To further reduce costs I suggested that we make the side panels a little smaller, 24"x 90" so we could get two panels out of each sheet of plywood,” said Fontana. Once the slightly smaller boards were cut, Fontana padded them with 2.5" foam and then wrapped them in Dacron for a finished depth of 3". They were then finished in a horizontal strie fabric that incorporates the colors of the wallpaper, paint and carpet used in the space.

“The panels were installed on the wall using a headboard cleat, and because we had saved money on the other aspects of the panels, there was room in the budget for framing the panels with wood trim to build them up and finish off the wall space,” she said. “The minor size adjustment was negliable—the client ended up with a great vestibule area and I love the reflection of the upholstered wall panels in the mirrors!”

DETAILS

CREDITS: Designer and workroom: Tina L. Fontana, Fontana Designs, LLC, Crofton, MD. Additional workroom assistance: Jorge Sempertegui,Fontana Designs,LLC, Fontana Designs, LLC. SOURCES: Upholstery fabric: Michael’s Textiles, Havarti in pewter. Additional supplies: Rowley Co.: headboard cleats and buttons. Douglas Industries: foam and Dacron WF-VISION.COM | MAR/APR 15 | 65

2015 INGENUITY WORKROOM COMPETITON

DAO ZHOU, DRAPERY DESIGNS SECOND PLACE (TIE), CURTAINS & DRAPERIES PROJECT OVERVIEW For this elegant, formal sitting room—complete with a gilded cove ceiling, crown molding with gilded detail and gilded Louis XV-style furnishings—the window treatments also had to be formal and luxurious.

“Beyond asking for something fancy with all the trimmings, the client left the overall design and color choices to us,” said Zhou. “We chose a gold-and-white striped silk for the panels, designed at 3x fullness and then double interlined for a truly luxe effect.”

The gilt accents throughout the room were picked up on the window treatments through the use of gold bullion fringe at edge of the swags, while a delicate gold braid and beaded trim borders the bottom edge of the sheer underlays. Red silk was used for handstitched border with mitered corners on both the draperies and the swags.

To keep the luxurious deep folds of the swags and draperies, Zhou and her team hand stitched seams to keep everything in place.

“The striped silk we selected was unusual; the white stripes were made of a different silk than the gold stripes, which made the white wrinkle with the sheer weight of the hanging fabric,” said Zhou. “This is a characteristic of silk, but our client liked the smooth look of the gold section. So when dressing, we went through each panel and manipulated the fabric to bring the gold to the outside while concealing the white. Everyone was pleased with the result!”

DETAILS

CREDITS: Workroom and designer: Dao Zhou, Drapery Designs, Gaithersburg, MD. Installer: Steve Wisner, Wisner Installation Service , Frederick, MD. Photographer: Harry He, Drapery Designs.

SOURCES: Drapery fabric: Maxwell Fabrics, Simone in Nugget. Sheers: Carole Fabrics, Mangley in Winter White. Silk border: Carole fabric Dupioni in Chili. Bullion: Golden Tassel LLC, Antique collection in Gold. Beaded trim: Golden Tassel, Imagination collection.Lining: Hanes Lining and Interlining in white. Decorative hardware: Lundy's, 1" iron rods in Antique Gold 66

| VISION

2015 INGENUITY WORKROOM COMPETITON

KEVIN KISE, KISE INTERIORS SECOND PLACE (TIE), CURTAINS & DRAPERIES PROJECT OVERVIEW “What happens when a client sees a picture on Pinterest and loves it? When the client is so in love with this inspiration that she obsesses about it?” asked Kise rhetorically. “What if the fabric has not been available for years? Well… we made it for her.”

In this case, the client loved the look of a window pane panel at the top of a drapery but the unique Robert Allen fabric was discontinued several years ago. Kise recreated the window look by laminating a dupioni silk cut on the bias, along with a 1/8" velvet ribbon. He pressed 60 yards of 1/4" silk strips, using shade cord to strengthen the vertical pieces of the basket weave. “This unique, hand-made, hand-woven lattice fabric captured the look the client had been obsessing over for years and the finished draperies are truly distinctive.”

DETAILS

CREDITS: Workroom and designer: Kevin Kise, Kise Interiors, Galloway, OH. SOURCES: Drapery fabric: Fabricut, Buick. Lattice fabric: Norbar, Tiara. Ribbon: M J Trim, 1/8" mushroom velvet. Trim: Trend

WF-VISION.COM | MAR/APR 15 | 67

2015 INGENUITY WORKROOM COMPETITON

STACI FAULKNER, ALEXANDRA’S CUSTOM DRAPERIES, LLC SECOND PLACE, COMBINATION TREATMENTS PROJECT OVERVIEW A beautifully appointed garden room in a newly-constructed home featured walls with a total 16 windows and doors. The clients wanted both functional and decorative treatments, and already had their hearts set on a sheer fabric they knew they wanted to include somehow.

Translucent roller shades allowed the room to be naturally lit, while still providing privacy from close neighbors.

The beautiful sheer was fabricated into stationary pleated London shades adorned with a deep tassel trim that picks up the colors of the stained glass elements.

“Several of the shades were slightly different sizes,” explained Faulkner, “so we adjusted the lengths on site to please the clients.”

DETAILS

CREDITS: Designer: Mickey Bufallini, Collaborative Design Group, Houston, TX. Workroom: Staci Faulkner, Alexandra’s Custom Draperies, LLC, Houston, TX. Installer: Jeff Booser, Executive Installation, Hunstville, TX. SOURCES: Valance fabric: Kravet 9230-316. Valance trim: Kravet T30438-12. Shades: Hunter Douglas 68

| VISION

WFCP Certification Your ticket to insider knowledge and ongoing training!

WFCP design and workroom certification gives you:

• Cutting edge training • A network of like minded professionals • The confidence to take your business to the next level

WFCP Design

WFCP Workroom

Be the Best. With the Best.

New programs starting this Spring.

Wondering how many credits you might have toward your certification?

www.wf-vision.com/certification

Call the WFCP office at 651-762-2002

EDUCATION PASSPORT A yearly subscription to top-level WFCP education and tremendous savings

NOT interested in certification? Education Passport is the answer!

• Subscription to Window Fashion VISION magazine

• Link to Window Fashion VISION digital edition

• Two live WFCP webinars of your choice

• Admission to the International Window Coverings Expo 2016

• Four on-demand webinars of your choice from the growing WFCP library

And more…

Pursuing certification? Education Passport offers a $40 savings on the webinars alone.

Sponsored by

SUBSCRIBE NOW! www.wf-vision.com and click on store

QUESTIONS? Call 651-762-2002

Product CALHOOK CALHOOK has all the right hangers, fixtures and racks for fabric samples. Wall systems and Max-Space™ floor displays make the best use of your available space and help manage samples efficiently. CALHOOK also supplies a full line of point-of-purchase supplies and equipment for retailers.

Call for a free catalog: 800/422-4665 or visit us online at calhook.com.

DESIGN ART BY ORION Orion is celebrating the launch of Design Art! From elegantly simple to exquisitely detailed, Design Art presents gorgeous drapery hardware designs, proudly made in the USA. Hand-painted products are offered in 58 Décor Finishes, in our unique Dual Finish System with 11 Accent Finishes, or in your own custom finish. sales@designartbyorion.com | www.designartbyorion.com | 877.476.6278

UNI-SOLEIL Uni-Soleil’s new roller clutches are smoother and much quieter.

Offering one of the world’s most complete ranges of roller components, with USA patents, we can advance your roller blinds to the high end. The standard colors are in white, black, ivory, grey and brown. We offer full solution in window blind industry. Please contact Uni-Soleil sales@uni-soleil.com.tw or visit www.uni-soleil.com.tw for further information.

ONA DRAPERY HARDWARE Ona Drapery Hardware Company brings exquisite designs and exceptional value together in our Classic Collection of Wrought Iron drapery hardware.

All of our hardware is individually handmade and finished exactly to your specifications. We pride ourselves on quality workmanship, timely delivery and customer satisfaction. Select from our Classic Collection and order with confidence.

Website: onadrapery.com. Call for a free catalog: 800/231-4025 or fax a request to 888/2314026.

SUREWIN Providing quality products at competitive pricing from our Florida warehouse. Custom sourcing available. Plastic bead chain in rolls (numerous colors, continuous chain cordloops (in all lengths) and metal bead chain.

Stop balls, connectors, safety devices, C-Clips, alligator clips, tassels, lift cord, vertical components, cord locks, and the easyto-fabricate low profile Sure Lift Roman Headrail System for shades up to 50 lbs. Contact: surewin@optonline. net, tel: 203/655-1102, fax: 203/655-8571.

WILSON FABRICS

Concord Fabrics from Wilson Concord features a stylish natural horizontal texture that provides great surface interest. Concord has a UPF rating of 50+, providing excellent protection against harmful ultraviolet rays. In addition, Concord is OekoTex certified, protected by StainProtect™, available in Blockout and Translucent, Lead- and PVC-Free and available in a wide width of 110". www.wilsonfabrics.com

WF-VISION.COM | MAR/APR 15 | 71

What’s INTRIGUING DETAILS There’s so much great information from IWCE 2015 that we need two issues to cover it all! So watch for all the details from the Construction Zone, the finished designs from the first-ever Window Fashion Artisan Project and highlights from the Envision and Ingenuity Awards ceremony in the next issue.

72

| VISION