WFV May/June 2012

WF-VISION.COM

5/6 12 A VIEW OF WINDOW FASHION. DETAILS, MATERIALS & INSPIRED DESIGN.

VISION12 SHOW REVIEW

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4/5.12 VOLUME 33 / NO. 3

Detail from a winning design by Christa Young and Jan Silsby in the 2012 Envision Design Competition. See the full design on page 59. Coverage of this year’s winning treatments starts on page 38. Photo by Randy Lindblad, An Echo-nTime Photography LLC, Colorado Springs, CO.

THIS ISSUE / VISION12 CHICAGO REVIEW THIS ISSUE

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14

The Industry’s Annual Event Deemed A Success Vision12: An overview of the show including photos and commentary.

20

WFCP Rocks!

Vision12: Special events organized by and benefiting WFCP members.

22

The Power of Pinning Vision12: The show’s firstever Pinterest campaign generates buzz.

24

Get in the Zone Vision12: Highlights from the Construction Zone on the show floor, including the CHF Academy Alumni showcase.

| VISION

EVERY ISSUE 28

A Night of Design Stars Vision12: The 2012 Envision Design and Ingenuity Workroom awards presentation.

30

WCMA Awards Recognize Industry Achievement Vision12: Innovation and marketing savvy earn industry respect.

32

2012 New Product Introductions Vision12: Some of top new products and designs to be found on the show floor in Chicago.

12

38

2012 Envision Design Competition Vision12: Most (but not all!) of the winning designs. Look for the Ingenuity Workroom winners and the rest of Envision designs in the July/ August issue.

64 What’s Next

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Viewpoint: What We’re Loving Now Comments from contributors

8

Viewpoint: Our View President/CEO Grace McNamara

10 Viewpoint: InfoBar

Demographic details from

KBIS. Viewpoint: I’m Officially Obsessed With Susan Kostelecky on fabric details and embellishments.

62 Product Showcase

On the cover:

The 2012 Award of Excellence in the Envision Design Competition went to Celia Schauble, In the Pursuit of WOW! Design Studio, for this young girl’s room completed on a 45-day schedule from start to finish.

Photo by: Michelle Fish, FishEye Photography, Phoenix, AZ.

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WF-VISION.COM WHAT WE’RE LOVING NOW …

Mary Susan (Vintage) I love finding great vintage pieces. I recently designed a home in the south of France, incorporating vintage pieces from local shops in the Chicagoland area, as well as from the Provence region. I had a faux-finish artist refurbish some of the finishes. Adding vintage leather books, dishes, lamps and small tables can add just the right character to a space, especially if the client has a traditional mindset.

Ellee (Interior Arts) I love to draw. As an interior designer I strive to become the character of my client and give them their own unique style—drawing helps me accomplish this. I am able to hold the vision of spaces we are looking to enhance and then work out our ideas in my drawings. One of my favorite moments in any project is when I step back and observe their reaction to the drawings and the transformtion it represents.

Heather (Better Returns) To give a client a clean and updated look, when I do stationary panels, I have been using the 3/4" iron rods with the curved bent returns to the wall. It elimi-

WINDOW FASHION VISION MAGAZINE President & CEO • Grace McNamara • grace@wf-vision.com Vice President/Circulation Director • Peggy Yung • peggy@wf-vision.com Editorial Director • Susan Schultz • susan@wf-vision.com Managing Editor • Nichole Day Diggins • daydiggins@charter.net WFCP Director & Trend Specialist • Deb Barrett • deb@wf-vision.com Office Manager • Rhianna Huizenga • rhianna@wf-vision.com Business Manager • Josie Hernandez • josie@wf-vision.com SALES Advertising & Trade Show Director • Shannon Leclair • shannonl@wf-vision.com Publisher’s Representative • Kerri Caldwell • kcaldwell@kasnicmedia.com IN THIS ISSUE Contributing Writers • Susan Kostelecky Contributing Designers: Carla Ballman, Mary Bajor, Linda H. Bassert, Mary Susan Bicicchi, Lynne Dyer, Ann and Jim Fett, Terri Horton, Ysaue Ishikawa, Robin Jordan, Nancy B. Letts, Ellee Nolan-Asaro, Judy Peters, Heather Rabold, Celia Schauble, Jan Silsby, Connie Valente, Kathy Wakeman, Christa Young Special thanks to: Terri Booser and Cheryl Draa 2012 EDITORIAL ADVISORY BOARD Donna Elle, Donna Elle Seaside Living John Fitzgerald, Comfortex Neil Gordon, Decorating with Fabric Joyce Holt Susette Kubiak, Drapery Connection Rory McNeil, TechStyles Window Covering Products Inc. Tom Perkowitz, B&W Window Fashions Inc. Jane Shea, Blinds Unlimited CIRCULATION NCS Fulfillment Services • 877/344-7406 • WindowFashionVision@magcs.com

nates a finial at the end of the rod and gives a softer finish. For some clients’ windows, the builder has not given adequate room from the edge of the window to the corner; this approach gives a finished look to both ends of the rod, rather than using an end cap at one end and a finial at the other.

Celia (PassionateCreativity) The passion to create is what inspires and moves

We’re on Facebook twice! facebook.com/wfvisionmagazine and facebook.com/vision.iwce

Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the informationgathering process. Crediting disputes between parties other than Vision magazine are solved at the discretion of those involved.

Keep up with all the VISION12: IWCE Chicago tweets at twitter.com/#!/VISION12IWC

Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year,

by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; NEW NUMBERS: Tel 651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision. com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster: send address changes and subscription correspondence with mailing label to Window Fashion Vision, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110. Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/ yr. Foreign (includes airmail postage). Single copies/back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright ©2010

by AIM Communicaations LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5

me. Recently, I had the opportunity to meet an artist, Dante, while I was on a trip to Georgia. What initially caught my eye was how he bent, blended and layered color. He showed me around his workspace and I was moved by his process—all of his art incorporates strong social commentary. The work is breathtaking and the passion for it leaps off the medium. A sampling of Dante’s work can be viewed at www.czartist.com.

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Check out our Pinterest Boards Follow us and re-pin pinterest.com/wfvision/

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VIEWPOINT

Power of the People The value of face to face

he proliferation of new communication methods— e-mail, Facebook, Twitter, GoToMeeting, etc.—has given us the ability to be in contact with almost anyone at any time. But in exchange, we seem to have forgotten one of the greatest gifts we have as human beings­­—face to face meetings. There is nothing better than sitting down with another person and getting their full value—their reactions. expressions, and emotions. For example, that’s me with the fabulous Tobi Fairley, one of our Vision12: IWCE keynote speakers and someone I had previously only known through her blog.

Fortunately, we do have one annual industry event where we can meet face to face and learn from each other: the International Window Coverings Expo, recently held in Chicago. Vision12: IWCE blew into the Windy City and with it came thousands of like-minded professionals interested in window coverings—creating them, designing them, selling them and making money with them. Whether exhibitor or attendee, industry professionals came to meet in person and see what is hap-

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pening in the industry. Although some people commented that the show is smaller, where else can we gather to accomplish all that we do? Such as hold association meetings, make policy, recognize excellence in product development with the WCMA Product Innovation Awards, and recognize excellence in design and fabrication with the Window Fashion Vision Envision and Ingenuity Awards. Where else does the industry gather to address the issue of child safety, discuss the changing business climate, do business on and off the show floor and learn through in-depth seminars and educational programs? If you missed Chicago, you certainly want to plan to attend next year in New Orleans, April 19-21! We’re pleased to share some of the highlights of the show in this and upcoming issues. See page 38 for competition highlights.

certified or just brush up on particular topics, we have organized dozens of excellent online seminars that you can take at your convenience. Coming up later in the year, we will be adding Color Certification, Business Certification and much more. View the latest in top notch online industry education at wf-vision.com/workroomcertification.

Regarding education, we have been very busy adding to our online educational programs. On June 1st, in conjunction with the Workroom Association of America (WAOA), we launched the WFCP Workroom Certification Program. Whether you’re looking to be

Have a great summer! V

In addition to online offerings, we’re excited to bring you in-person seminars this fall as we re-introduce our Regional Tour in Dallas and New Jersey in October. We are developing an amazing two-day program that will take your business to a new dimension!

From design and color to business and fabrication, there is something for everyone. Stay tuned and watch for our Window Fashion Business e-newsletter (sign up at wf-vision.com ) and visit our website regularly!

Grace McNamara President and CEO

V

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InfoBar

UNcontained: KBIS Consumer Profiles

At KBIS 2012 Nielson Research showcased research into five key demographic groups for home decor professionals in a presentation titled ‘UNcontained.‘ Following are some of the key data bits for each of these consumer groups.

Gen Now: Age 15-34, 84 million

There are

4.5 million

www.insolroll.com

Gen Now age 22+ and this age group will remain at 4 million or more for the next

88%

www.belgianshade.com

of Gen Now want to live in an urban setting

10 years

ONE

www.skandiawf.com

in three adult males age 22-34 are

SINGLE

www.roc-lon.com

one www.uspolymersinc.com

www.ironartbyorion.com

in five adult males

age 22-34 live

alone

first-time

There will be more home owners in

2013-2018

www.lafvb.com

www.awninginfo.com

www.pksrexpress.com

www.somfysystems.com

www.vertilux.com

10

| VISION

than at any time in the past 50 years.

The national average size for a new home to

SHRINK

to 2,152 sq. ft. by 2015

Zoomers: Age 45-65, 80 million

Every day

10,000

Zoomers turn 65 and this will continue for the next

18 years

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We’ve upgraded our website to make searching and ordering easier. We’ve brought back the quick order form. You can shop by category or easily search by item name or number. Videos and instructions are linked right on the product page.

And the biggest change of all — we’re securing access to pricing and shopping for Professional customers only. Our wholesale pricing is restricted with access exclusively for our trade customers.

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96% are aware of changes

needed to make their homes more comfortable as they age—

26%

only have made any such changes

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WF-VISION.COM | MAY/JUNE 12 | 11

IWCE: VISION12 PREVIEW

Susan Kostelecky on details and embellishments

I’m Officially Obsessed With I love adding unique embellishments to any item I work on, so I am fortunate to live in Texas, where clients love the idea of ‘bigger, better, more’ and embrace custom details and finishes. ¶ There is inspiration everywhere for these details—fashion, art and architecture provide countless ideas for custom fabrication. A favorite new resource for embellishment ideas is Pinterest: It is an online cornucopia of photos and instructions about anything you can imagine. Just by typing in ‘embellishments’ on the home page, you will be presented with hundreds (or even thousands) of concepts, designs and how-to tips to help build your portfolio of ideas. ¶ These sources and photos can ‘jump start’ the creative process—imagine these embellishments translated into window treatment and bedding accents, the possibilties are infinite! ¶ I should warn you though, once you start looking for ideas you can translate in fabric details, you’ll become as obsessed as I am, and begin to see amazing possibilities nearly everywhere you look! V

Fashion is often my first starting point for textile details, and oftentimes one element will catch my eye and I'll soon start seeing varitions and other interpretations of that idea all over. Then it's almost a challenge I set myself to see how i could adapt it for a cushion or a window treatment. Note: all photos on this page used with the permission of the artists.

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CLOSER LOOK

Some details can be small and used as accents, such as this fabric origami piece included as a centerpiece on a small kidney pillow featuring cording and contrast fabric inserts. Or a petite (13" x 23") valance for a powder room can be decidedly more interesting by adding an undulating Celtic banding accent. And I’m eager to try my concept for using dozens of vintage buttons as decoration.

Susan Kostelecky SKdesignscustom.com CSIsews.com Blog: SKdesignscustom.blogspot.com Facebook: SK Designs Susan Kostelecky

WF-VISION.COM | MAY/JUNE 12 | 13

IWCE: VISION12 PREVIEW

VISION12: IWCE Proves its Worth

The Annual Event Deemed a Success ISION12: International Window Coverings Expo™, held April 24-26, at McCormick Place, Chicago, IL, was deemed a success by both participating exhibitors and attendees. Bringing the show to the Midwest brought many first time attendees as well as repeat visitors, while the co-location with Kitchen & Bath Industry Show (KBIS) was another plus for the event.

Showcase awards as well as ran the always-popular Construction Zone on the show floor.

Other organizations on the show floor included America’s Window Covering Buying Network, Exciting Windows!, IDS Chicago Chapter, IFDA Illinois Chapter, IIDA, Workroom As-

Nearly 4,300 attendees and exhibitors participated in the window covering industry's national trade show and conference. Attendees came from 25 countries and 47 of the 50 U.S. states, verifying that Chicago is a convenient location as well as a convention hotspot. The synergy between the two attendee communities of IWCE and KBIS provided the design professionals the best of both industries at one venue, saving time and money while offering an expanded range of seminars and events.

Industry Groups Share in the Benefits The Horizon Shades stand was starting the moment the show floor opened, according to Tom Perkowitz, shown above providing some clients with with new product information. “Vision12 was a great opportunity to show our new prodIndustry associations, ucts”, said Bill O'Connor, president of Horizon Shades, B & W. “Virtually every display in our stand had new fabric and including the Window decorative hardware. And all of our shades featured B&W’s Cordless ONE Controls—no cord locks or clutches.” Photo: Brandy Stoesz Covering Manufacturer's Association, gathered to present their annual Product Innovation Awards and sociation of American (WAOA), Window Coverings Associadiscuss critical issues such as safety and regulations. TThe tion of American, (WCAA) and, of course, Window Covering Custom Home Furnishings Academy presented its Alumni Certified Professionals (WFCP).

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The International Window Covering Exchange Group presented its annual Valerie Bursten Scholarship, which along with the CHF Academy showcase, complemented the 25th Annual Window Fashion Design Competition awards. The 2012 overall winners in the designer competition were Celia Schauble as Award of Excellence winner and Olga Polyanskaya arecipient of the Workroom of the Year award. See more coverage of all of these events starting on page 20 and throughout the rest of this issue.

Design Art

by ORION

Education For all Areas of Interest A stellar lineup of keynote presenters, including Candice Olson, Erik Bruce and Tobi Fairley, energized the audience by touting the importance of interior design and celebrating its passion and dedication. The fast-paced changes and opprotunities available in both familiar and emerging social media platforms—Facebook, Twitter, Instagram, Pinterest and more—were explored and explained. “I had planned to Pin any cool hardware and shade solutions I saw at the show,” said Ann Moore-Spencer, WFCP Specialist, of Beyond Drapery Limited in Trinadad and Tobago. “I have my website and company Facebook page linked to Pinterest, which was a crucial part of my plan to revamp my marketing and social media efforts. I think Pinterest boards are a great way for my clients to appreciate the value of these conferences—the continuing and additional education I use on their behalf. Not to mention they get to be exposed to cool new hardware.”

Other popular seminar topics included those that dove deep into the complex business issues facing the industry, such as the Future of the Industry Panel hosted by Exciting Windows! and Steve Bursten, which was part of a day-long session of CEO roundtables and business seminars.

And, as always, the color and design trends, product fabrication and design showcase seminars were incredibly popular as attendees used the annual show to research new ides for their portfolios and inspire their clients.

“I have attended every show for the last five years,” said Tiffany Cassidy, WFCP, of Lagnappe Custom Interiors in St. Thomas, VI. “I can truly say that attending the show annually has made the single biggest impact on my business of anything I do for professional development! When I have the chance to meet with others and discuss the latest trends as well, it's a really exciting opportunity.”

Vision13: IWCE will be held April 19-21, 2013 at the Morial Convention Center in New Orleans, LA. “IWCE is a vital part of our marketing plan. It is an essential opportunity as we connect with a large number of existing customers in one location,” said Michele Lee of San Benito Shutter. "Of course, we are always thrilled with the new customer contacts we generate. It is amazing what is accomplished in three short days! San Benito Shutter is looking forward to New Orleans—2013!” V

Celebrate Your CreativitY...

Coming Soon!

designartbyorion.com • sales@designartbyorion.com (877) 476-6278

WF-VISION.COM | MAY/JUNE 12 | 15

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IWCE: VISION12 PREVIEW

Be Different Be Nice

Ergo Series Transmitter

NICE, THE RIGHT CHOICE IN INTERIOR AUTOMATION. Technology. Ease. Reliability.

Nice presents the newest cutting-edge Era range of smart tubular motors especially suited for indoor shade control.

THIS PAGE: Education is key part of any Vision experience. Kate Smith hands out some color swatches during her seminar on color trends; Linda Merrill talks with attendees after her session on branding through social media; and attendees get detail shots of some of the many innovative designs unveiled during one of several showcase presentations.

OPPOSITE PAGE: Vendors discussed new products and services with attendees. Clockwise from top left: Somfy, Belagio, ABO, Kirsch, Rose Lace and Smartroll.

Photos by: Brandy Stoesz

Nice USA Inc. 12625 Wetmore Road, Suite 218 San Antonio, TX 78247 Toll. +1.877.786.7133 Ph. +1.210.581.6030 info@us.niceforyou.com

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More from the show floor. Clockwise from top left: Hangzhou Langfan Export and Import Co., Ltd., Norman Shutters, BTX, Catania Silks, Insolroll.

Photos by: Brandy Stoesz

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VISION12: IWCE REVIEW

WFCP Rocks!

That was the general consensus of WFCP members—reinforced yet again after event-filled days in Chicago. In addition to initiating the show’s first Pinterest campaign (see pages 22-23), WFCP ran an information booth on the show floor and sponsored several very popular seminar sessions. Special thanks to the WFCP executive committee for helping to manage these events, and to all the WFCP members for the assistance at the show and their enthusiasm for education in all its forms. V

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Serving Hotels Worldwide From Las Vegas to Bangkok to New York, BTX motorization systems have been installed in luxury hotels the world over. Some of the most notable properties include: Al Faisaliah Hotel Riyadh, Saudi Arabia The Peninsula Bangkok Bangkok, Thailand St. Regis Hotel Bal Harbour, FL Trump International New York, NY

OPPOSITE PAGE, Clockwise from top left: Penny Purcell cheerfully answered questions at the WFCP booth; Erik Bruce wowed attendees with his innovative, couture-level contemporary window designs, so much so that he was immediately asked to speak again next year in New Orleans. Special thanks to Vertilux for its sponsorship of his presentation; Attenddes gathered to examine Tobi Fairley’s designs and books, after her special WFCP keynote; A detail of some of Fairley’s textile designs.

THIS PAGE: From the top: The panel discussion, led by Deb Barrett and featuring Erik Bruce, Tobi Fairley, Melinda Peters Elliot and Cheryl Draa covered a wide range of interior design topics; Certain conversations were so engrossing, they continued after the panel’s time was up; Gillian Wendel, left with Tobi Fairley, center, and Susan Kostelecky.

All photos: Brandy Stoesz

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VISION12: IWCE REVIEW

The Power of Pinning A new addition to the social media surrounding Vision12: IWCE were the VisionSpotters, a group of attendees who shared their favorite experiences at the show—including seminars, meetings, products, displays and yes, even meals—with followers via Pinterest. These window fashion design professionals shot and pinned hundreds of impressions from Chicago, resulting in over 2,400 combined comments, repins, ‘likes’ and followers. See their boards online at Pinterest.com/ visionspotters. V RIGHT: Special thanks to Cheryl Draa for organizing the Vision Spotters, shown here far left, at a pre-show meeting with: Carol Collins, WFCP Expert; Marie Mouradian, WFCP Master; Michelle Eaton, WFCP Master; Anne Lubner, WFCP Specialist; Ann MooreSpencer, WFCP Specialist, Diane Sherman, WFCP; Caral Ballman, WFCP Specialist; Terri Horton; Jill Ragan Scully, WFCP Master.

BELOW: The Vision Spotter "I’ve been Pinned” board popped up on displays and products across the show floor, indicating how thoroughly this group checked out everything there was to offer at Vision12: IWCE.

ABOVE: The Pinterest page for the Vision Spotters gives a quick overview of all the boards created at the show, including a few dedicated just to exploring the city. Congratulations to Diane Sherman, who won the Pinterest challenge—her prize is an all-access pass to Vision13 in New Orleans. "I wanted to be a Vision Spotter because I always find inspiration at the conventions,” said Sherman. “I have been attending them for 16 years and I get my inspiration from these events. I wanted to share that with all of my followers.”

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THIS PAGE: A portion of Diane Sherman’s winning board, above, along with boards from two other prolific pinners, Anne Lubner and Brenda Baxter. “The most fascinating thing to me,” said Draa, “was that while we all saw the same things these insights were translated differently by each Spotter. I’ve heard from participants and vendors alike about how much they appreciated seeing through each of these perspectives.”

WF-VISION.COM | MAY/JUNE 12 | 23

VISION12: IWCE REVIEW

Get in the Zone Always one of the most popular sections on the show floor, the Construction Zone, sponsored by CHF Academy, packed dozens of demos and hands-on learning opportunities into three busy days—and that doesn’t even take into account the special shows, or two head-to-head competitions (one for slipcovers and another for drafting and draping). Thanks to the indefatigable Terri Booser for coordinating the events and schedule at the Construction Zone, as well as to all the CHF Academy instructors who donated their time and talents on the show floor. V There was literally always something going on in the Construction Zone—attendees could try their hand at pattern-making, ruching and ruffling techniques, working with grommets, learning the basics of slipcovers and much more. And when there wasn’t a demo session running, there were the six beautiful window treatments from the CHF Academy Alumni Showcase to admire and examine.

All photos: Brandy Stoesz

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CHF Academy Alumni Showcase: “The Electric Salsa” by Carla Ballman of Spring Creek Designs, Dennison, MN.

CHF Academy Alumni Showcase: “Distinctive Scrolls” by Judy Peters of Palmetto Drapery, Anderson, SC.

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CHF Academy Alumni Showcase: “Masquerade” by Robin Jordan of La Ruche Window Couture, Slidell, LA.

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CHF Academy Alumni Showcase: “TuTu Sweet” by Mary Bajor, CWTC of The Beautiful Window, Brewster, NY.

CHF Academy Alumni Showcase: “Deconstruction Zone” by Nancy B. Letts of Pine House Drapery, East Jordan, MI.

CHF Academy Alumni Showcase: “Gone Full Circle” by Terri Horton of Puget Sound Draperies, Tacoma, WA.

WF-VISION.COM | MAY/JUNE 12 | 27

VISION12: IWCE REVIEW

A Night of Design Stars This year the Envision Design and Ingenuity Workroom award ceremony made room to honor more industry superstars, including both the announcement of the Valerie Bursten Scholarship Award, sponsored by the International Window Coverings Exchange Group; as well as the designers behind the Custom Home Furnishings Academy Alumni Showcase treatments. In all, it was a night to celebrate creativity and excellence in the art of custom window fashions. V RIGHT: It was a full house for the annual award ceremony, hosted

by Vision magazine and sponsored

by Hunter Douglas. One of many highlights of the evening was the industry overview pep talk given

by Hunter Douglas Vice President Joe Jankoski, who addressed, among other changes the industry has experienced, the importance of keeping up with technology and staying relevant to a new generation of consumers.

BELOW: A recent addition to the evening has been the presentation of the CHF Academy’s Alumni Showcase. This year featured from left to right: Jeanelle Dech, CHF Academy Executive Director; Terri Booser, Curriculum Director; Mary Bajor, CWTC of The Beautiful Window; Carla Ballman of Spring Creek Designs; Terri Horton of Puget Sound Draperies; Robin Jordan of La Ruche Window Couture; Nancy B. Letts of Pine House Drapery; Judy Peters of Palmetto Drapery.

ABOVE: Grace McNamara, left, publisher of Vision magazine, and Steve Bursten, right, congratulate Cheryl Hendricks, center, the recipient of the 2012 Valerie Bursten Scholarship Award, sponsored by International Window Covering Exchange Group.

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FAR LEFT: Celia Schauble won the 2012 Award of Excellence sharing the tale of her winning project—a bedroom redesign that had to be completed on a 45day schedule. See her winning design starting on page 38 of this issue.

LEFT: Olga Polyanskaya won the 2012 Workroom of the Year award and could not stop grinning with happiness throughout her speech. Her project, as well as the other Ingenuity award winners will be featured in the July/ August issue of Vision magazine.

LEFT: Almost every winner in both the Envision Design and Ingenuity Workroom competition were in attendance, and gathered at the end of the evening for a group photo with sponsoring hosts Grace McNamara and Joe Jankoski.

LEFT: This year once again featured presentation boards from the winning designers and workrooms, complete with samples, renderings, mini-mockups and other intriguing details, such as this one by Nancy Sibrava, who won second place in the Envision Commercial Treatments category.

All photos: Brandy Stoesz

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VISION12: IWCE REVIEW

WCMA Awards Recognizes Industry Achievements VIsion12: IWCE had the honor of hosting the annual Window Covering Manufacturers Association (WCMA) awards presentation ceremony. “WCMA applauds each of this year’s engineering and design teams for their technical and style achievements.” said Ralph Vasami, executive director of WCMA. A panel of design community experts reviewed manufacturers’ submissions across an array of product categories, including: cellular shades; drapery hardware; ‘green’ products; motorization; Roman, roller, and pleated shades; shadings and sheers; shutters; specialty and miscellaneous products and applications; and vertical and panel tracks. ¶ Vasami thanked the judges for the 2012 awards: Susan Hirsh, North American manager for decorative programs, Benjamin Moore & Co; Susan Huckvale Arann, interior designer and president, American & International Designs, Inc.; Colette Scanlon Ortiz, Design Editor, This Old House; and Kimberly Scappaticci, Design Director, Wallauer's Design Center.¶ For a complete list of winning products, with photos and descriptions, go to www.wcmanet.org. V

ABOVE: Lynn Amundsen of Ona Drapery Hardware Co., Inc., center, accepted the award for best new technical innovation in drapery hardware. She is seated between Marjorie Thompson, left and E. Duane Thompson, right, both of Thompson Design.

LEFT: Joe Jankoski, vice president at Hunter Douglas, left, along with Grace McNamara, publisher of Vision magazine and producer of the Vision12: IWCE show, center, served as introductory hosts for the ceremony. The presentation of the awards was handled by WCMA executive director Ralph Vasami, right.

ABOVE: Atul Patel of Orion Ornamental Iron, Inc., with Kay Blair and Edward siaotong, accepted awards for in the drapery hardware category, both winning and taking honorable mention for best new style concept with two different products, and winning most innovative overall concept with a third product—practically a sweep of the category!

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ABOVE: Tom Marusak and John Fitzgerald of Comfortex Window Fashions, took home honorable mention for best new marketing technology in the merchandising category.

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WF-VISION.COM | MAY/JUNE 12 | 31

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VISION12: IWCE REVIEW

2012 NEW PRODUCT INTRODUCTIONS

Adco OnSite Fabricare AdcoOnSite.com Adco OnSite Fabricare (formerly SquibCo Solutions) introduced a new company name and logo as a result of a corporate purchase. “Customers were happy to see the words ‘OnSite’ back in our brand,” said Jeff Berkowitz, “and pleased with the additional resources we can now offer with the backing of an internationally recognized company as our corporate parent.”

Great Lake Woods, Inc. GreatLakeWoods.com Designer’s Choice offers decorators and designers colored horizontal blinds and cornices, made out of 100% North American hardwoods with a 100% ecofriendly finish. The ready-to-assemble cornices have the benefit of reduced cost to ship, are easy to assemble and take little time to install. “Visitors to our stand adored the bright and bold Designer’s Choice colors,” said Katie Malmstadt, “especially in the new textured/modern wood cornices.”

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Bella Shutters BellaShutters.com This eight-foot oval shutter is one of 11 installed in the penthouse of the Waldorf Astoria Chicago, customfabricated by Bella Shutters. Lucien LaGrange, the architect who oversaw the renovation of the hotel, commented that the shutters, which operate on an internal gear system, were “works of art.” Bella Shutters, a Chicago-area manufacturer, won the contract based on its quality solutions, reasonable delivery schedule and local production.

Brimar BrimarInc.com Brimar custom bends drapery poles to accommodate bay and bow window configurations. Choose from seven metal hardware collections, each offering a distinctively different style to suit a broad range of window projects. Inquire about Brimar’s pole bending services or request a quote today. 800/274-1205 or brimar@brimarinc.com Jim Fine Wooden Products Co.,Ltd JimFineShutters.com The high-quality natural wood selected by Jim Fine Wooden Products is guaranteed for stability, straightness, smoothness and to result in a good finish. This means improved efficiency and reduced labor costs, for a more competitively priced product. According to company representatives at the show, clients reported that business is looking up and their outlook for the future continues to be positive. For more information contact sales@jimfineshutters.com.

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VISION12: IWCE REVIEW

2012 NEW PRODUCT INTRODUCTIONS

Orion Ornamental Iron IronArtByOrion.com Orion introduced its iron 3D Drapery Hardware line and previewed Design Art, a new wooden drapery hardware line—which both won WCMA Awards. The 3D line features rods which curve around, placing the finials in front of the rod. Design Art, which will be introduced later this summer, includes all original designs for wood rods—decorative finials, crystal finials, rod-enders, wood rod inlay designs, brackets, rings and other unique hardware pieces—each of which will be available in 58 hand-painted Décor Finishes, plus any of 11 different Accent Finishes.

QMotion QMotionShades.com Among the several new products Qmotion displayed was its new double shade, based on the company’s WCMA award-winning motor system. It allows for both light filtering and blackout motorized control with only a single motor, using internal batteries which are expected to last as long as seven years, along with the convenience of simple installation, ease of use and low price.

Wintec Korea, Inc./ Storch International, Inc. StorchInternational.com With customers looking for new and exciting ways to differentiate themselves from the competition, Storch International, Inc. and Wintec Korea, Inc. focused on unique, high-quality fabrics, and components. On display were Viewmax and Roll-Up Systems, striped sheer shade fabrics including Sonatine and Lunatine, (shown right) 3D sheer shades, and printed fabrics.

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Phifer Incorporated Phifer.com Phifer introduced three new fabrics: SheerWeave® Style 4000/4100 and 4400 series fabrics with Dow ECOLIBRIUM™ bio-based plasticizers; SheerWeave® Performance + Style 2500 (shown above) which includes the highly reflective properties of a metallized coating and SheerWeave® Infinity2™ in which the core yarn and coating are PVCfree, lead-free and 100% recyclable. In addition nearly a dozen new patterns and colors of the popular SheerWeave® Style 5000 line received excellent response at the show.

US Polymers USPolymersInc.com The AllView polyresin shutter program allows fabricators and large retail fabricators to produce shutters in the U.S. and compete with imported products. Viken Ohanesian said that response to the program was strong.

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VISION12: IWCE REVIEW

2012 NEW PRODUCT INTRODUCTIONS TMS-Menagerie TheMerchantSourceInc.com The Combo Traverse Rod consists of a single bracket system that supports an outer pole and rings for stationary panels, and a ball-bearing traverse rod with fascia behind for functioning sheers. This opens up the possibility of doing a layered look without the compromised aesthetics of having to use two sets of brackets.

Rowley Company RowleyCompany.com At Vision12, Rowley Company introduced Nomad Decorative Grommets which can be used to add a decorative detail to standard grommet drapery headings or as an accent on pillows and overlays. Other new introductions included the Sure-Shade™ Encased Lift Cord Shroud Tube, the Diamond Head Upholstery Nails (which got plenty of VisionSpotter Pinterest attention) and the Finestra® Quick Ship program. The SureShade™ Encased Lift Cord Shroud Tube combines a knitted tube with lift cord, making it is easier to tack to the shade, which allows the tube to be sewn directly to the shade.

Uni-Soleil Ent. Co., Ltd. Uni-Soleil.com.tw The day-and-night pleated shade from Uni-Soleil is different from the traditional cord operation, operating with just one click. The shade is constructed with two layers fabric and with one click the consumers can change the blind color, having either light and privacy quickly and automatically.

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ZMC Window Covering Supplies ZMC.ca ZMC Window Covering Supplies showcased a number of new and innovative products aimed at the manual and motorized roller shade industry including the ZMC Smart Cassette in 3" and 4"; a 5.5" head pocket system; the CM/CS Series Architectural Shade Systems and aluminum motor tubes, adaptors and drives for Somfy motors. All of these products are designed to increase productivity and offer ease of installation.

2012 ENVISION DESIGN COMPETITON

CELIA SCHAUBLE IN THE PURSUIT OF WOW! DESIGN STUDIO AWARD OF EXCELLENCE & FIRST PLACE, TOP TREATMENTS DESIGN CONCEPT For those who may not have young girls in their extended families, this room may be your first introduction to Pinkalicious, a series of books based around the title character and her love of all things pink—the clear starting point for the project designer Celia Schnauble dubbed ‘Pink Paradise’.

Schauble was given a tight 45-day deadline by the client, and although the existing bedding and furniture would be used in the redesign, meeting that goal was still going to be a challenge. She immediately realized everything—labor and resources—needed to be sourced locally and that she could only specify in-stock goods. She started by working on softening the boxy room, dominated by the sliding glass doors, by reconfiguring the furniture placement.

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It was truly a celebration of window treatment art at the 2012 awards ceremony. In addition to the awards for the 2012 winners of the Envision Design and Ingenuity Workroom competition, Steve Bursten of the International Window Covering Exchange Group presented the Valerie Bursten Scholarship Award.

Next, Jeanelle Dech, Custom Home Furnishings (CHF) Academy Executive Director and Terri Booser, CHF Academy Curriculum Director, introduced six innovative designs as part of the CHF Academy Alumni Showcase. On the following pages we showcase some of the 2012 Envision Design competition winners. Watch for more Envision winning designs, along with the Ingenuity Workroom winners in the July/August issue.

“I like to work with elements that are already in the space because it helps create an organic flow within the room,” said Schauble. In this project she used the headboard as inspiration for the design of the cornice and the bed corona.

As part of her goal to ‘soften’ the room, the cornice was designed with no right angles and the corona was bowed to accentuate the placement of the bed. Design approval and pre-prep with the workroom went off without a hitch, but unfortunately the cornice fabric went from ‘in-stock’ to ‘backordered’ in the short amount of time this step took.

The solution was to create the desired tufted look using a solid pink fabric selected in the same color as the drapery fabric. This presented a bit of a mathematical puzzle for the workroom, as they experimented with various proportions to achieve the correct effect. It was finally determined to have the pattern radiate from the center.

WF-VISION.COM | MAY/JUNE 12 | 39

2012 ENVISION DESIGN COMPETITON This change meant rather than use the thicker self-cording Schauble had originally specified, the detail was switched to a double row of welting. Additional details include iridescent beaded trim and Diamond Head tacks to add visual interest and accentuate the shape of the cornice.The final step was to add a ruffled edge in the form of crinkle sheer for a final softening element.

DETAILS

CREDITS: Designer: Celia Schauble, In The Pursuit of WOW! Design Studio, Phoenix, AZ. Workroom: Linda Tully, Custom Coverings, Peoria, AZ. Installer: James Fuller, House to Home Window coverings, Peoria, AZ. Carpenter: John Tomesek, Phoenix, AZ. Photography: Michelle Fish, FishEye Photography, Phoenix, AZ. Headshot Photography: Beth Blemaster, Phoenix, AZ. Wall Treatment: Suzanne Whitaker, Passion 4 Murals.

SOURCES: Velveteen: Novel Fabrics, 34376/Wyford in Fuchsia. Velveteen: H&R Fabrics, 5184V in Lime Peel. Glass bead cord edge: H&R Fabrics. 5142V in Fuchsia Iris. Upholstery Tacks: Diamond Head, Kaleidoscope Diamond.

Sheer Crinkle Trim: Fabric Depot. Drapery: Fabricut Fabrics, Topaz in Lotus.

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2012 ENVISION DESIGN COMPETITON

HEATHER RABOLD, WFCP EXPERT SHEFFIELD FURNITURE AND INTERIORS FIRST PLACE, COMBINATION TREATMENTS DESIGN CONCEPT As a lengthy whole-home renovation project began to draw to a close, Heather Rabold’s clients began to turn their attention to the interior details of their Mission-style family room. A large space featuring both a beautiful stone fireplace and stunning views overlooking a rural valley, the clients wanted a feeling of stylish comfort for a room where they knew they’d be spending much of their time.

Deciding that a layered look would be in keeping with the mood of the room, but also aware that the treatments should not distract from the view or compete with other elements in the room, the approach was to be classic and subtle. The rich warm tones of a Stroheim & Romann linen print is complemented by the understated texture of grasscloth shades. The finishing touch is the aged bronze drapery hardware, allowing the design to accentuate the existing Stickley sectional as well as the room’s architectural elements. .

DETAILS

CREDITS: Window Treatment Designer: Heather Rabold, WFCP Expert, Sheffield Furniture and Interiors, Malvern, PA. Interior Designer: Paige Patterson, IDS, Sheffield Furniture and Interiors. Panel Workroom: Merrill Y Landis, Ltd. Telford, PA. Drapery Workroom Coordination Manager: Susan Watson. Installer: Richard Lerch, Richard Lerch Installations, West Chester, PA. Photographer: Jon Friedrich, Sheffield Furniture and Interiors.

SOURCES: Woven wood shades: Lafayette Venetian Blinds. Drapery fabric: Stroheim and Romann. Drapery hardware: Carole Fabrics

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2012 ENVISION DESIGN COMPETITON

HEATHER RABOLD, WFCP EXPERT SHEFFIELD FURNITURE AND INTERIORS FIRST PLACE, CURTAINS & DRAPERIES DESIGN CONCEPT This enormous wall of windows needed a design that would complement the traditional interior while emphasizing the ‘wow’ factor. In addition to the sheer scale of this project, the design also need to take into consideration that two of the ‘windows’ that are actually doors to the terrrace, as well as the fact that client wanted the design to tie in with a pole swag treatment on another double-height window in the foyer.

Because the living room treatment needed to include multiple windows, the pole swag design was slightly modified. A black and gold scroll workwork fabric was selected to complement the black and gold striped fabric used in the foyer. This was alternated with coordinating gold tone-on-tone, which was also used to create a 4" banding on the edge of the black swags and as the leading edge on the drapery panels. An uplift swag punctuates the dramatic height of the room, rising to cover the central arched window. All the details of the hardware, draped cording and tassels of this level of the design are visible from a second floor balcony that overlooks the family room, meaning that there could be no loose end or shortcuts even if these designs were 20 feet or more off the ground.

To treat the first floor windows, the design was scaled down and although there was no arch, the uplift swag was repeated. This brings both symmerty to the design and helps close the distance between the two sets of windows.

DETAILS

CREDITS: Window Treatment Designer: Heather Rabold, WFCP Expert, Sheffield Furniture and Interiors, Malvern, PA. Interior Designer: Paige Patterson, IDS, Sheffield Furniture and Interiors. Workroom: Darlene Nudy, DN Designs, Downingtown, PA. Workroom: Diane Shea, Vincenzo Costantini, Shrawder Upholstery Shop, Sheffield’s In-House Workroom, Phoenixville, PA. Panel Workroom: Merrill Y Landis, Ltd. Telford, PA. Drapery Workroom Coordination Manager: Susan Watson. Installer: Nick Nudy, Downingtown, PA and Patrick Miles, Phoenixville, PA. Photographer: Jon Friedrich, Sheffield Furniture and Interiors.

SOURCES: Drapery fabrics: Fabricut. Banding fabric: Highland Court. Cord and tassels: Fabricut. Drapery rods and finials: The Finial Company through Creative Treatments. LLC. Iron swagholders:ONA through Creative Treatments, LLC. WF-VISION.COM | MAY/JUNE 12 | 45

2012 ENVISION DESIGN COMPETITON CONNIE VALENTE CREATIVE BLINDS & DECOR FIRST PLACE, COMMERICAL TREATMENTS DESIGN CONCEPT The main banquet room at the Atlanta National Golf Club needed a complete update, and work had already begun with a renovation of the bar featuring copper mosaic tiling integrated into a clean transitional design.The new bar made the rest of the room, including the heavy swags and draperies, feel even more dated by comparison.

A wide range of factors needed to be taken into consideration for the new window treatments. One wall features expansive windows overlooking gorgeous views of the course, but another side of the room had windows facing another, not particularly attractive, building.

The room was used for functions both day and night, so the treatments needed to work and look attractive 24/7, while being sturdy enough to hold up to consistent handling.

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Selecting the fabrics was another piece of the puzzle. The fabrics needed to coordinate with the colorful carpeting, meet with the approval of the full administration and carry through the new transitional design aesthetic. The final selection, a copper-colored linen with a metallic leaf motif, was paired with a relatively thick sheer. Due to the large amount of fabric needed, and because she didn't want any issues based on mis-matches, Valente waited to start fabrication until she able to have a full dye lot to order from.

In the meantime, the old brass chandeliers were replaced by new pendant lights, and Valente also convinced the administration to allow her to install window film on all the windows in the room. In spite of initial concerns, the results in terms of temperature control were so evident, Valente received an order to install the same film throughout the facility.

Once all the panels were ready to go, the installation itself presented another challenge.

There was the double layer of hardware—one set for the traversing sheers and one for the stationary panels on top—but there was also a thick panel of sheet metal in all the walls.

However, after many hours on ladders, the huge project was accomplished just in time for a wedding.

DETAILS

CREDITS: Designer and Workroom: Connie Valente, Creative Blinds & Decor, Alpharetta, GA. Installer: John Tingley, Duluth, GA. Photographer: David Wayne Fox, Alpharetta, GA. SOURCES: Fabric: Duralee. Linings: Designware. Sheers: ADO. Hardware: Royal American. Window film: Huper Optik, by Solar Eclipse. Lighting: Maxim Lighting

FIRST PLACE, DECORATIVE HARDWARE & TRIMS DETAILS

CREDITS: Designers, Workroom and Installers: Kathy Wakeman and Lynne Dyer, Style Wise, Pittsboro, NC. Photographer: Patrick LaJeunesse, Pittsboro, NC.

DESIGN CONCEPT The design challenge in this open plan dining room was to provide light control and privacy while adding elegance when treating the French door/clerestory window combination. The client requested something simple yet elegant to match the architecture and mood of the room. And while in most cases, 16 key tassels on a treatment would not be considered ‘simple’, in this case the clean, linear approach helps add height to the room and integrate the untreated clerestory window Roman shades in an embroidered cotton blend have a blackout lining for added light control, while double width, tulip-pleated side panels in ivory silk were installed clear of the outswinging French doors. These bring warmth and detail to the room while balancing what would otherwise be a narrow window treatment. The panels were constructed using both luster nap and flannel interlining for fullness. The gold key tassels at each pleat complement the gold trim at the bottom of the shades. The tulip pleats add wonderful detailing to the draperies, and the tassels and buttons draw attention to the pleats, carrying the eye across the room at the clerestory height. Custom iron hardware was specified to match the light fixture finish and tie key design elements together. .

SOURCES: Roman shade fabric: Greenhouse Fabrics, A1643 in Spring. Drapery fabric: Trend, dupioni silk in cream.

Drapery header fabrics: Kast, dupioni silk in Antique Gold and Bluestone. Trims and tassels: Fabricade, Finishing Touch Collection in antique gold. Hardware: Helser Brothers, Artigiani collection, Pegasus finial, Canyon finish. Drapery lining: United Supply Company.

WF-VISION.COM | MAY/JUNE 12 | 47

2012 ENVISION DESIGN COMPETITON

KATHY WAKEMAN & LYNNE DYER, STYLE WISE

SM

SM

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WF-VISION.COM | MAY/JUNE 12 | 49

2012 ENVISION DESIGN COMPETITON

ELLEE NOLAN-ASARO, TRADE MART INTERIORS FIRST PLACE, SPECIALTY WINDOWS

cal. Nolan-Asaro checked and rechecked her measurements to ensure that all the valance drops would line up—the outside drop of the valance is 40", the center drop from the lowest point of the pleated header board mount is 80", the inside drop from the highest point of the pleated header board mount is 57", and from the lowest point of the inside leading edge to the bottom point of the valance is 92". The four individual valances and panels are 26" wide and the two double valances and panels are each 23" wide.

DESIGN CONCEPT This wall of windows faces a beautifully landscaped back yard, natural stone swimming pool, wooded area and a pond. These windows make a statement on their own but needed to be integrated into the room and dressed to enhance their beauty.

These windows are 190" high, with the main center arched window being even taller so that its molding touches the ceiling’s molding. Because of that issue, Nolan-Asaro decided not to treat the center window, focusing instead on the slightly smaller arches that surround it and that match the windows on the angled walls.

To emphasize the arches and continue the ‘wave’ motion across the top of the windows, Nolan-Asaro decided to design the board mounts on an angle with a four- to six-inch pleated header. She then used large Venetian scroll pieces in a soft gold to further accentuate the curves of the windows.

As with any successful window treatment, proportion and scale are important, and with windows this large, these issues become criti50

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She had her workroom sew the center of the double valances to the panels because she didn’t want the center of the valances to hang away from the panels due to the angle of the wall. The bishop sleeve panels that flow these valances are interlined for body and a more luxurious look. The rich aubergine plaid brings warmth to the broad expanse of window and wall, tying the design in to the other furnishings in the room.

On installation day, Nolan-Asaro and her team need to build two-tier scaffolding. “Climbing up and down, steaming every fold was worth it,” she said. “My client kept saying ‘I can’t believe these draperies are in my home.’ Knowing I made her happy was my ultimate goal with this design.”

DETAILS

CREDITS: Designer: Ellee Nolan-Asaro, Trade Mart Interiors, Staten Island, NY. Workroom: Lina Fontina, New Horizons, Staten Island, NY. Installer: Nick Asaro & Bally Hewling, Trade Mart Interiors. Photographer: Correy DeWindt, LilGreen Photography, Hazlet, NJ. SOURCES: Drapery fabric: Fusion in Wine. Valance fabric: Nobar Fabrics: Elmira, Antique. Valance trim: Europatex, Classic Aberdeen Treasure. Interlining: RM Coco, RM Med / Natural. Hardware: Galaxy Design, large Venetian iron scroll

2012 ENVISION DESIGN COMPETITON

ANN AND JIM FETT, FLORIDA BLINDS AND DRAPERY FIRST PLACE, WHOLE ROOM INTEGRATION DESIGN CONCEPT The180-degree view from this South Florida condo filled the windows with sea and sky. At every turn there were beautiful shades of blue, green, gray and aqua, so it was a simple decision to create the room around this soothing color palette.

The elegantly proportioned space encouraged an elegant approach, while the relaxing views and pre-determined palette spoke to a sense of coziness. The final design—from the classic but understated corona to the custom benches at the foot of each bed—combines all these elements in one beautifully designed space.

DETAILS

CREDITS: Designer: Ann Fett, Florida Blinds and Drapery, Pembroke Pines, FL. Workroom: Florida Blinds and Drapery. Installer: Jim Fett, Florida Blinds and Drapery. Photographer: Mike Lippman, Chicago IL. SOURCES: Corona and side panel fabric: Fabricade. Shirred valance,interior panel and pillow accent fabric: Catania Silk. Headboard top of benches, bed decks and bedskirt fabric:Taffards. Accent fabric (diamond pattern): Fabricade.

Trims: Beacon Hill. Headboards and benches: Custom

by Florida Blinds and Drapery.

WF-VISION.COM | MAY/JUNE 12 | 51

2012 ENVISION DESIGN COMPETITON YASUE ISHIKAWA , RISA BRAIRE CO., LTD. FIRST PLACE, WONDERFUL WALLS DESIGN CONCEPT For the renovation of the chapel in a boutique bridal hotel, the goal was to make the space seem larger and create a floor-to-ceiling design where none existed. An initial plan was approved by the client, but designer Ysaue Ishikawa felt that it left the long walls too empty. The thought came to her, ‘How dramatic would it be if the couple walks down the aisle under a canopy of crystal trees?’

She immediately set about researching the possibilty of constructing her vision and quickly came to the realization that there were only two options—real trees or trees made of resin. The resin would allow her to shape each tree individually, to exactly the shape and size she wanted, but the production costs would be very, very expensive.

she decided to use some of the teardrops as flower ‘buds’ along with purchasing additional strings of smaller crystals to wrap the branches, distributing more shimmer throughout the trees.

Lighting was installed in the upper part of the ceiling using mirrorcovered beams, which has the added effect of visually extending the canopy of crystal-covered trees. The final magical touch in this chapel is the high-tech glass floor that can become opaque or transparent with the flip of switch. The floor can also be covered with digital design projections, so that the couple can walk down the aisle on scattered roses, strewn under the crystal trees.

DETAILS

“I consulted with a timber dealer who introduced me to a fake timber maker,” said Ishikawa.“They recommended using fake thick and thin branches combined with real Camellia japonica branches.”

CREDITS: Designer: Yasue Ishikawa, Risa Braire Co., Ltd., Kobe, Japan.

Installer: Kenichiro Saji, Best Green Co., Ltd., Wakayama, Japan. Photographer: Katsumi Ohmoto, Suihishoji Co., Ltd. Okayama, Japan.

The next step was a sample tree with five branches on the right and five on the left of the main trunk. Ishikawa was planning to use five teardrop crystals to make each flower, and had estimated 120 flowers per tree. But the results didn’t deliver the sparkle she envisioned, so

SOURCES: Paint: Nippon Paint Japan. Stone: LEV706S46 Advan Japan.

Floor: BJA01P6 Advan Japan. Tree: Best Green Co., Ltd. Camellia japonica. Crystal: Audrey Crystal Arts & Crafts Co., Ltd. 8001, 8011.

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2012 ENVISION DESIGN COMPETITON

YASUE ISHIKAWA , RISA BRAIRE CO., LTD. SECOND PLACE, CURTAINS & DRAPERIES DESIGN CONCEPT For this loft-like salon­— for facial and body massages, pedicures, manicures and other beauty treatment—the client requested a versatile, adaptable space. Ishikawa designed a flowing drapery divider, hung from a curved, ceiling-mounted rod.

To allow the air conditioning to circulate effectively, she used chains to create an opening at the top of the drapery. To maintain the minimal look desired, she used a very small grommet, a relatively delicate chain and attached it with a small s-hook. This panel was then accented with small fabric blossoms in a slightly darker neutral color than the drapery.

For the more private areas Ishikawa used a heavier weight fabric and created gently swagged panels that hang from small hooks mounted in the ceiling. The end result is not only a flexible space, but one that is also spacious and relaxing.

DETAILS

CREDITS: Designer: Yasue Ishikawa, Risa Braire Co., Ld. Kobe, Japan. Workroom: Akiko Yamazaki, Risa Brair Co., Ltd. Installer: Toshitsugu Goto, Proswork, Nishinomiya, Japan. Photographer: Jiro Fujiwara, Osaka, Japan.

SOURCES: Sheer fabric: Cristian Fischbacher, 54043.

Swag panel fabric: Cristian Fischbacher, 54089. Flower detail fabric: Sentetsu, CK9364. Hardware: Toso, Versa.

WF-VISION.COM | MAY/JUNE 12 | 53

W indoW F ashions CertiFied P roFessionals P rogram

WFCP introduces the

WOrkrOOM CErTIFICATION PrOgrAM! WFCP and the Workroom Association of America have

partnered to develop a comprehensive, customized training program especially for workrooms and interior designers interested in the intricate fabrication of custom window fashions.

This unique program offers: Book Cover_BT

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• Pre-assessment testing to determine strengths & weaknesses • A customized program to achieve certification

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• A comprehensive add-on menu of classes and instruction • The best instructors in the industry • Superior reference materials

ALL ONLINE! Learn to be your best at your convenience.

Achieve Specialist – Master – Expert certification and watch your business grow.

Fabrication, Design and Business classes included to assure your success.

For more information, visit www.wf-vision/WorkroomCertification

Developed for Workrooms and Designers by:

waoamembersite.com 54

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wf-vision.com/education

Vision Ad May 2012 Nature's Canvas.ai 1 5/21/2012 2:04:01 PM

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Easy to install and has no exposed cords.

Available exclusively to members of the Workroom Association of America LLC and Window Fashions Certified Professionals. For more information, visit www.workroomassociation.com or www.wf-vision.com.

WF-VISION.COM | MAY/JUNE 12 | 55

2012 ENVISION DESIGN COMPETITON

MARY SUSAN BICICCHI, INTERIORS BY MARY SUSAN SECOND PLACE (TIE), CURTAINS & DRAPERIES DETAILS

CREDITS: Designer: Mary Susan Bicicchi, Interiors by Mary Susan, LaGrange, IL. Workroom: Kathy Ellingson, Davis Design Drapery, Downers Grove IL. Installer: Rick LaDouceur, Custom Drapery Installation, Lisle, IL. SOURCES: Drapery fabrics: Kravet GWF-2567-3 in Watercolor Lime and Kravet 257173 Ultra-Suede in Key Lime.

Hardware: Kirsch Ripple rod.

DESIGN CONCEPT The color palette in this air-conditioned sunroom reflects this client’s fearless desire for color—a bold scheme of persimmon, orange, lime green and fuchsia. When designing the draperies Mary Susan Bicicchi needed to address several tricky issues. One was the intense sunlight which called for durable fabrics, but so many of indoor/outdoor fabrics are mostly neutral. The other was that because the rooms was used for watching TV, room darkening was a concern, especially with windows on three sides of the room.

Bicicchi and her client settled on a lime green ultra suede for the main drapery, designed in a ripplefold. This was highlighted by a colorful plaid in a indoor/outdoor fabric that brought together many of the saturated brights used in the room.The drapery rod was painted to match the walls so that the fabric was truly the star of the room.

On the three window walls Bicicchi used a combination of one way and split draw, which, along with the ripplefold design, helped minimize stackback, even with the heavyweight ultra suede. “We chose to do traversing draperies rather than Roman shades,” said Bicicchi. “This add more drama to the room by creating both a strong vertical and horizontal design element, necessary in a room where the ceiling is at least 15 feet tall.”

It also completed better coverage of the windows and doors for room darkening. An added bonus is the acoustical properties that ultra suede draperies bring to the space. “It cannot be underestimated how drapery design can accomplish the duality of both function and 56

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beauty,” said Bicicchi. “All other design decisions were driven by the drapery treatment. The custom wool rug, the durable fuchsia sofa fabric and the faux lime green snake skin chairs and ottoman are talented supporting players to the star drapery.”

2012 ENVISION DESIGN COMPETITON

MARY SUSAN BICICCHI, INTERIORS BY MARY SUSAN SECOND PLACE (TIE), COMBINATION TREATMENTS DESIGN CONCEPT A master bedroom was in need of a serious update—the client was ready to express her inner diva. Working from a palette of red, charcoal gray and black, Bicicchi selected a sultry mix of taffeta, velvet, silk and leather.

The taffeta damask bedding and velvet headboard with sprinkles of crystals became the design springboard for the rest of the room. The biggest challenge was to dress the doors—which open to a private patio—in a suitably glamorous style, while keeping in mind privacy and light control issues (even divas have to be practical sometimes).

A room-darkening Vertiglide in dark gray solved the light control and privacy issues. This stacks back completely behind voluminous black and gray taffeta stripe panels that are gathered and installed to the underside of a diamond-quilted cornice. The shimmering taffeta reflects light, even more so with the quilting texture, but Bicicchi went an extra step further by having crystals hand-sewn to each stitch intersection.

Other design elements in the room, such as the red crocodile wallpaper, leather love seats, and shapely bed and nightstands, underscored the sexy yet sophisticated concept. The soft gray wall color contrasted with the red leather wallpaper and blended beautifully with the drapery palette. The final touches in this room were a red Murano glass chandelier and some striking art work.

DETAILS

CREDITS: Designer: Mary Susan Bicicchi, Interiors by Mary Susan, LaGrange, IL. Workroom: Kathy Ellingson, Davis Design, Downers Grove, IL. Installer: Rick LaDouceur, Custom Drapery Installation, Lisle, IL. Photographer: Nick Novelli, Novelli, Elgin, IL. SOURCES: Undertreatment: Hunter Douglas, Vertiglide. Cornice fabric: Fabricut, Topaz in pewter. Drapery panel fabric: Osborne and Little, D1480-05. Crystals: D'Kei #A9009.

WF-VISION.COM | MAY/JUNE 12 | 57

2012 ENVISION DESIGN COMPETITON

LINDA H. BASSERT, MASTERWORKS WINDOW FASHIONS & DESIGN, LLC. SECOND PLACE (TIE), COMBINATION TREATMENTS

DESIGN CONCEPT This second story bedroom has a beautiful woodland view outside, and a magnificent wooded landscape mural painted on all the walls other than the window walls. The window treatment design needed to be in relationship to the natural world seen outside and complement the mural without competing. Controlling the light, glare and heat in this southwest facing room was also important, while preserving as much of the view as possible.

A combination of Comfortex Odysee insulating blinds with stationary drapery panels and valances would solve the practical concerns. Odysee has the look and tight stacking of a cellular shade, with the function of a blind. Continuous cord loop headrails were specified due to the width of the center window.

With the woods and woodland mural as inspiration, Linda Bassert decided to create the illusion and feeling of looking out from under the forest canopy at the rest of the woods. The embroidered leaves in a Kravet fabric were carefully outlined with micro-cord for an irregular and natural-looking valance hem. The fabric was railroaded to create one continuous flat valance, lined and interlined, across the top of the bay window. This ensured a continuous leafy hem, kept the wide center window valance seamless, and prevented difficulties of matching embroidered patterns at the seams.

At the drapery border hem, the leaves reach upwards, as if climbing from the forest floor toward the canopy above. This is finished with the same micro-cord used on the valance. The inverted pleat drapery panels, made in 100% linen, are mounted over the valances to give additional vertical impact at this very wide window. Because of the over58

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all weight of the treatment, the workroom suggested using a napped sateen lining instead of flannel.

Due to the proximity of the cross beam to the ends of the valance board, the end brackets had to be mounted to the boards first, as it would be impossible to lift the boards over the end brackets if they were already wall mounted. The drapery panels had already been mounted to the hinged valance boards over the continuous valance, and the entire treatment was raised into place by Bassert, her workroom manager and the installer.

DETAILS

CREDITS: Designer: Linda H. Bassert, Masterworks Window Fashions & Design, LLC, Fairfax, VA. Workroom: Designers Window Works, Fairfax, VA. Drapery and valance installer: Tim Burke, Quality Installation Services, Great Falls, VA. Odysee installer: John Tsiaperas, Tsiaperas Installation, Vienna, VA. Photographer: Bob Narod, Herndon, VA. SOURCES: Undertreatment: Comfortex: Odysee Insulating Blinds. Valance fabric: Kravet: 31256-316. Drapery panel fabric: Kravet: 2897616. Fabric for micro-cord: Fabricut, Provost in Chipmunk. Drapery lining: Supplied by Designers Window Works.

2012 ENVISION DESIGN COMPETITON

CHRISTA YOUNG AND JAN SILSBY, TY DESIGN SECOND PLACE (TIE), CURTAINS & DRAPERIES DESIGN CONCEPT A nondescript and unused lower level room was truly wasted space. While space opened onto a delightful back garden, pond and firepit, the previous design was bland and unwelcoming. The mostly Western exposure of the windows made the room uncomfortably bright for football parties, and, in spite of a stocked bar, the room never attracted guests even during the busiest parties. What the homeowner wanted was a theatre room that could double as additional entertainment space.

The key to the room was the elegant drapery treatment mixed with the casual texture of the Roman shades by Hunter Douglas. The drapery panels feature a classic raw silk with an embroidered silk sheer overskirt. This lovely detail is accented with looped braid trim embellished with mini ball tassels and amber beads, helping tie together the main colors in the window treatment and the room.

DETAILS

CREDITS: Designer: Christa Young and Jan Silsby, TY Design, a division of Team Young Inc., Colorado Springs, CO. Workroom: Windovations by Anna, Colorado Springs, CO. Installer: Jonathan Young, Team Young, Colorado Springs, CO. Photographer: Randy Lindblad, An Echo-n-Time Photography LLC, Colorado Springs, CO. SOURCES: Roman shades: Hunter Douglas, Provenance. Drapery fabrics: Wesco and Calico Corners. Trim: Hobby Lobby.

WF-VISION.COM | MAY/JUNE 12 | 59

Anderson Fabric Workroom

your soft treatment bible The Custom Soft Treatments Handbook of Common Practices The amazing “must have” book for the window fashion designer and workroom!

Custom workroom of award-winning products for 30+ years. We are dedicated to providing the best quality, service and pricing to our customers. We are a full custom workroom and distributor of Graber Blinds and hardware.

Contact Heather at 800/328-1791, or info@andersonfabrics.com. Visit us online @ www.andersonfabrics.com.

Priscilla’s Drapery Hardware At Priscilla’s we’ve been designing and fabricating drapery hardware for over 30 years, manufacturing one of the largest selections of drapery hardware anywhere.

Made in the U.S.A.

Over 350 pages and 1900 illustrations of difficult soft treatment concepts.

This book will: • Save you time • Improve your communication • Have a positive impact on your bottom line

“I am proud to recommend a book that puts a wealth of information in one publication. After twenty seven years in this business I thought I knew it all. But I was wrong. I learned many things from this valuable resource. “ – Mary Ann Plumlee, founder WAOA “As a designer, I found this book to be a great resource for both workrooms and designers.”

– Deb Barrett, Window Dressings, author The Custom Soft Treatments Handbook of Common Practices is recommended reading for the new WFCP Workroom Certification Program www.wf-vision.com/Workroom Certification 100% satisfaction guaranteed or your money refunded.

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Call Priscilla 760/7269228 or visit on the web: www.draperyhardwarebypriscilla.com

SB2 SB2 Concepts offers a full range of polyester blackouts, decorative and European design roller shade fabrics. We will be showcasing the blackouts from Shaw of Australia and introducing the latest roller shade fabrics by Lienesch at Vision 2012. To see our collection of fabrics, please visit www.sb2concepts. com/catalog/ or contact us at 909/937- 0022.

Window Fashion Certified Professionals

Distributor of Quality Trimmings at Reasonable Prices

Window Fashions Certified Professionals (WFCP) is a community of professionals driven by a common passion for window fashions, and committed to the belief that designing and specifying custom window fashions is a powerful multi-faceted profession that can positively change people’s lives. The goal of the WFCP program is to enrich our members’ career lives, promote the values of window fashions in interior design and offer support and recognition to our members.

Wintec Viewmax by Wintec Korea; the most versatile, elegant rollershade system available anywhere. Reduce inventory—Viewmax makes six shade types. A quick change of components allows you to fabricate standard roller-shade, unique day-night shades, sheer and dual-shade types.

For more on Viewmax, contact Storch International, Inc. at info@ storchinternational.com or 608/833-8222.

• Tassel Tie-Backs • Key Tassels • Cords • Chair-Ties

• Tassel Fringes • Bullions • Rosettes • Brush & Scallop Fringes

Golden Tassel, LLC

Farmingdale, NY Tel: 631/249-3023 • Fax:631/249-3027 Email: goldentassel@aol.com • Website: www.golden-tassel.com

Xentric Drapery Hardware Xentric Drapery Hardware is your one-stop shop for custom, unique drapery hardware, featuring contemporary and traditional collections in wrought iron, wood and glass. From finials, tiebacks and brackets to rods and rings, our quality products speak for themselves. Custom bending rods available for most rod styles. Traversing systems and motorized options available. New customers get an extra 10% off first order. Mention Promo Code: XEN10A Contact: 866/4936874, e-mail: info@myxentric.com, www.myxentric.com.

WF-VISION.COM | MAY/JUNE 12 | 61

Product

CALHOOK CALHOOK has all the right hangers, fixtures and racks for fabric samples. Wall systems and Max-Space™ floor displays make the best use of your available space and help manage samples efficiently. CALHOOK also supplies a full line of pointof-purchase supplies and equipment for retailers.

Call for a free catalog: 800/422-4665 or visit us online at calhook.com.

CHIC CLEATS Newport Pully Tired of the ugly, plastic contraptions generally supplied with continuous cords? Then consider our new block pulley available in one, two or three rollers. These are an elegant simple solution to keep continuous cords secure and tidy. Pulley can be mounted vertical or horizontal. Solid brass or chrome plated over brass.

Visit www.chiccleats.com to see our newest selection of cleats and cord pulls for shades and blinds, including a “Button” cleat and realistic bamboo cleats and pulls. For more information and your trade discounts, call 805-682-8600 or email info@chiccleats.com

HT WINDOW FASHIONS

HT WINDOW FASHIONS

HT Cellular Shades New—Cordless Plus HT window fashions® introduces Cordless Plus, a new cordless shade. Building on the success of the HT durable cordless system, Cordless Plus offers more options for light control, privacy, ease of operation and more visibility than regular cordless.

It rises like a motorized shade, by simply tugging the tassel. You can stop it at the desired location by tugging the tassel again. It adds another dimensionto a safe and beautiful shade.

“EVERYTHING CELLULAR” HT Cellular Shades “See it work” at www.htwfonline.com/cordlessPlusVideo.html “new” - Cordless Plus Call 800/879-9512 for more information.

HT window fashions® introduces Cordless Plus, a new cordless shade. Building on the success of HT durable cordless system, Cordless Plus offers more options for light control, privacy, ease of operation and more visibility than regular cordless.

It rises 62like |motorized VISIONshade, by simply tugging the tassel. You can stop it at the desired location by tugging the tassel again. It adds another dimension to a safe and beautiful shade.

ONA DRAPERY Ona Drapery Hardware Company brings exquisite designs and exceptional value together in our Classic Collection of Wrought Iron drapery hardware. All of our hardware is individually handmade and finished exactly to your specifications. We pride ourselves on quality workmanship, timely delivery and customer satisfaction. Select from our Classic Collection and order with confidence. Website: onadrapery.com. Call for a free catalog: 800/231-4025 or fax a request to 888/231-4026.

PRIMA SATEEN DRAPERY LINING Exclusively from DesignWare, Prima Sateen is the finest 100% cotton sateen drapery available to the industry today. Its heavyweight density and high thread-count reduces wrinkles and increases the body of your custom-made fabric designs.

A water-repellent and creaseresistant finish also enhances this premium drapery lining. This combination of properties protects fine fabrics against UV-rays, moisture, stains, creases, and also insulates from heat and cold drafts.

Available in White, Ivory, and Cashmere, it is the preferred drapery lining of quality workrooms everywhere. For a free sample and catalog, call 888/270-2301 or 770/271-9898 or go to www.designwareonline.com.

WOODMART WoodMart is a fully integrated manufacturer—from rough milling through finishing and packaging. Louver sizes range from 1" to 5".

Visit us at Woodmart.com or call 818/785-1528.

SURE WIN ENTERPRISE Providing quality products at competitive pricing from our Florida warehouse.

Custom sourcing available.

Plastic bead chain in rolls (numerous colors, continuous chain cord-loops (in all lengths) and metal bead chain. Stop balls, connectors, safety devices, C-Clips, alligator clips, tassels, lift cord, vertical components, cord locks, and the easy-to-fabricate low profile Sure Lift Roman Headrail System for shades up to 50 lbs. Contact: surewin@optonline.net, tel: 203/655-1102, fax: 203/655-8571.

WOODMART Exterior Shutters by WoodMart. Made from Incense Cedar. Available in a quick ship standard design with three louver options and/ or raised panels. We also manufacture custom exterior shutters with a variety of louver sizes, board and batten or Bahama Style. Visit us at Woodmart.com or call 818/785-1528.

WF-VISION.COM | MAY/JUNE 12 | 63

What’s MODERN DNA: The July/August issue of Vision will feature show reports on ICFF and New York Design Week, as well as Chicago’s NeoCon. One of the new introductions from New York is Chroma, from Trove, a wallpaper with a 6 foot by 12 foot repeat.

Based on photographs of people rushing by the busy corner near their new New York City studio, Trove founders Randall Buck and Jee Levin pushed the images to a level of colorful abstraction and arranged them in circling helixes that suggest DNA. Troveline.com.

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Excel @ Cell Quality, Value, Selection HT window fashions Introduces

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New Additions - Classic Cellular Shade Fabrics Crush

Perfect textures to match with draperies and wall paint.

Sheer

Allows ample light to enter the room while blocking excessive glare and blurring the view from outside

Silk

Soft touch Embossed design Gentle color

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