WFV Nov/Dec 2013 by Window Fashion Vision Magazine

WF-VISION.COM

11/12 13 IWCE: VISION ’14 PREVIEW

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11/12.13 VOLUME 34 / NO. 6 From the Design Art by Orion collection, a new line of wood finials, rods and poles with unique hand-finished details. This and other new lines will be at the Orion stand in Las Vegas.

THIS ISSUE / IWCE: VISION ’14 PREVIEW & TRANSFORMATIONS THIS ISSUE 14 Facing up to the Real Competition You might not be losing clients to a competitor after an appointment, but before. By Steve Bursten

24 Block Power IWCE:Vision’14 Preview Wilson Fabrics brings fashion to blackout options.

26 Beach Ball IWCE:Vision’14 Preview A look at one of the winning 16 Are You Networking the designs from this year's NKBA Wrong Way? design awards—in brilliant color. IWCE:Vision’14 Preview Learn how to talk ‘business’ 28 InView: Shading Systems to your benefit. Stylish options for controlling By Maria Bayer light and heat. 18 Prevent Fee Conflicts 34 InView: Metallics With Clients Shimmer and shine in a range IWCE:Vision’14 Preview of products. Head off ‘money issues’ before they derail a project. 38 The Shape of Things to Come By Gail Doby Specialized Shading Systems wants your most unusual 20 Helping Clients with window projects. Color Selection IWCE:Vision’14 Preview 45 IWCE:Vision’14 Show Program Steps to encourage and Seminars, special events and engage your client’s choices. much more. By Kate Smith 22 The New Iron Age IWCE:Vision’14 Preview Orion Ornamental Iron celebrates 30 years in the window treatment business by looking to the future. 4

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58 Transformations Three WFCP members share how the training they received benefits their clients and their businesses.

64 Recharge Your Creative Batteries Trends from September Maison&Objet. 70 Beautiful Dreams Rooms from a Paris Showhouse

EVERY ISSUE 6 Viewpoint: What We’re Loving Now Comments from contributors. 8

Viewpoint: Our View President/CEO Grace McNamara

10 Viewpoint: InfoBar Details from the IBISworld.com Interior Design industry report. 12 Viewpoint: I’m Officially Obsessed With Carla Ballman on Curtain Cloth City. 78 Product Showcase

On the cover:

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WF-VISION.COM WHAT WE’RE LOVING NOW … Grace (Turkish Delight) I’ve

been

research-

ing all things related to Turkey over the past few months in preparation for my trip to Instanbul for R+T Turkey. I can’t wait to explore the Old City—the Blue Mosque, the Grand Bazaar and more. I’m planning to take a few days away from Istanbul to visit Ephesus and then spend a night or two in cave

WINDOW FASHION VISION MAGAZINE President & CEO • Grace McNamara • grace@wf-vision.com Vice President/Circulation Director • Peggy Yung • peggy@wf-vision.com Editorial Director • Susan Schultz • susan@wf-vision.com Managing Editor • Nichole Day Diggins • daydiggins@charter.net WFCP Director & Trend Specialist • Deb Barrett • deb@wf-vision.com Office Manager • Rhianna Huizenga • rhianna@wf-vision.com Business Manager • Gabriela DesRochers • gaby@wf-vision.com SALES Advertising & Trade Show Director • Shannon Leclair • shannonl@wf-vision.com Senior Account Executive • Karen Griffiths • karen@wf-vision.com Account Executive • Susanne Young • susanne@wf-vision.com

hotel in Cappadocia. I’ll tell you all about it in Las Vegas!

Nancy (Wonder Walls) I am loving all of the fresh new wallpapers that are emerging! Wallpaper is back and is bigger than ever. Now available in so many great new textures and patterns, all you have to do is pick up a wallpaper book and get ready to be inspired! York carries a line of recycled glass bead and sand wallpaper that is glamorous and innovative. Embellishments such as beading, embroidery and Swarovski crystals make the new wallpaper available more inspiring than ever.

Kate (Master Planner) I love when a plan comes together. Some of my favorite projects involve taking design aspects that my clients already

IN THIS ISSUE Contributing Writers: Carla Ballman, Maria Bayer, Steve Bursten, Gail Doby, Kate Smith DESIGNERS & WORKROOMS FEATURED IN THIS ISSUE Nancy Charbonneau, Cheryl Kees Clendenon, Vincent Darré, Kate Kimmich, Marie Mouradian, Maria Pergay 2013 EDITORIAL ADVISORY BOARD Donna Elle, Donna Elle Seaside Living John Fitzgerald, Comfortex Neil Gordon, Decorating with Fabric Joyce Holt Susette Kubiak, Drapery Connection Rory McNeil, TechStyles Window Covering Products Inc. Tom Perkowitz, B&W Window Fashions Inc. Jane Shea, Blinds Unlimited CIRCULATION NCS Fulfillment Services • 877/344-7406 • WindowFashionVision@magcs.com

have such as a favorite piece of furniture or accessory and implementing them into an updated room design. By taking this approach, the room keeps that personal feel while transforming into something new and fresh.

Marie (Techie) I love design technology! Discovering, learning and perfecting various pro-

We’re on Facebook twice! facebook.com/wfvisionmagazine and facebook.com/vision.iwce

Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the informationgathering process. Crediting disputes between parties other than Vision magazine are solved at the discretion of those involved.

Keep up with all the IWCE: VISION ’14 New Orleans tweets @IWCEVISION

Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year, by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; NEW NUMBERS: Tel 651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision. com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster: send address changes and subscription correspondence with mailing label to Window Fashion Vision, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110. Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/ yr. Foreign (includes airmail postage). Single copies/back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright ©2010 by AIM Communicaations LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5

grams, apps and websites is driving my business forward. The ability to produce high quality content for my blog reinforces my expertise snd directing all social media marketing back to my blog educates potential clients and keeps my business top of mind. Clients are “wowed” by the design renderings I create on the computer. Millennials communicate, buy and decorate using technology—it’s the future of our industry.

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VIEWPOINT

Times are a-Changing! A new year and a new show (at a new time)

t seems odd to be writing my pre-show editorial in the last ‘holiday’ issue of the year, but it’s a good thing. In 2014, we’re mixing up the traditional industry trade show schedule and moving IWCE: Vision ’14 to February 4-6 in Las Vegas! Personally I think it’s great timing for a trade show and conference. The holidays will be over, a new year begun and what better time to freshen up your product offerings and brush up on new techniques and skills. By the time you get this issue, I hope you’ve made your reservations to join us in Las Vegas for inspiration and motivation, plus a lot of fun!

to be the most popular rooms to remodel and each have special needs when it comes to window treatments. And International Builders’ Show will provide amazing insight into the components, fixtures and styles consumers will expect in a thoroughly up-to-date home. You’ll see not just the technology that’s changing our homes, but how the way we use our homes is changing their design.

If you still haven’t registered, please do not wait until the last minute! Due to our co-location with KBIS and the International Builder’s Show, our entrance fees will be steeper than in the past, however your badge will get you into three fabulous events all under one roof.

There’s no denying the growing role technology plays in our businesses and to offer assistance with this we have added a new feature at IWCE: Vision ’14—Design Tech Summit, which will feature programs, providers and cutting-edge ideas from some of the leading companies in the business. It’s one more thing to add to your ‘must see’ list at the show, along with Construction Zone, the always-popular Design Competition Awards and the hundreds of new products and technologies featured on the show floor.

Explore all three shows to discover innovative ways to build and grow your business. Kitchen and baths continue

As part of our info-filled seminar schedule, we’re offering a taste of our three certification programs at the

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show: WFCP Design, Workroom and, for the first time this year, Color Certification. Be sure to check out how to increase your business with these programs. We’ve always believed in providing quality education and we’re very excited about the ongoing additions to our programs, all of which which will be offered online throughout the year. A final reminder to make your plans and register before the holidays this year. (Don't forget: the show is February 4-6!) Wishing all of you a happy and healthy holiday season! V

Grace McNamara President and CEO

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WWW.WF-VISION.COM

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Interior Design Industry Report

A report by IBISWorld released in September 2013 features statistics on the overall interior design market, showing that a short term rebound is in sight. Industry SnapShot:

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All information shown from IbisWorld.com, industry report 54141, published Sept. 2013, that tracks “companies that design architectural interiors and their furnishings …used by the hospitality, healthcare, commercial and residential sectors.”

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VIEWPOINT

Carla Ballman on Curtain Cloth City

I’m Officially Obsessed With On a recent trip to Beijing my travel companions and I stumbled across the Lianfa Curtain Cloth City, otherwise known as the curtain maker’s market. It was a curtain maker’s Nirvana: Row after row of shops dedicated to the art of making window treatments as well as selling fabrics, trims and hardware. ¶ At first glance, the alleyways of the market appear in disarray with rolls of fabric and boxes overflowing with fabric scraps and trims littering the walkways. I was in sensory overload—my eyes filled with the gorgeous hues, textures and designs of the dramatic window treatments. Many of the window treatments started with a simple soft cornice, but became works of art with the addition of swags, cascades, trims, grommets, cording, and crystal buttons. ¶ The shops specializing in trims were long and narrow, but packed floor to ceiling with unique and beautiful selections ranging from simple brush fringes to crystal beaded and tasseled trims. It was in one such shop that I discovered Swarovski-style buttons in a rainbow of colors and a multitude of sizes. I was able to convey to the shop owner that I wanted to purchase said buttons, so with the help of a calculator and a lot of pointing and miming, we were able to agree on a price for a few hundred buttons in different colors, styles and sizes that I can use on future projects. ¶ I would have purchased some of the beautiful trims as well, but could not decide, and at this point my travel companions were ready to head back to the hotel for a much needed glass of wine and some dim sum! I’m definitely returning to Beijing and when I do, I’m bringing along an extra bag just for my foray into Lianfa Curtain Cloth City.V 12

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CARLA BALLMAN AT IWCE: VISION ’14 Carla Ballman is the current owner and operator of Spring Creek Designs, a full service soft furnishings design and fabrication studio in rural Dennison, MN, in business since 1997. Carla is a graduate of Minnesota State University with a degree in Business Administration and has an extensive interior design education resume, including: Custom Home Furnishings Academy Career Professional, Certified Color Consultant (CNRCC), WFCP Expert and past Treasurer of the WCAA Twin Cities Chapter 200920012. She is currently an instructor for the WFCP Workroom Certification program and will be leading seminars at IWCE: Vision’14 in Las Vegas, as well as teaching short classes in The Construction Zone on the show floor.

OPPOSITE PAGE: One of the many beautiful soft cornices from the Lianfa Curtain Cloth City. This one is edged with a beautiful feather and crystal bead tassel fringe and topped with a pleated silk organza overlay which is trimmed with a crystal bead and ball fringe. The valance is finished with a pleated ruffle of the gold satin matching the soft cornice. TOP: This soft cornice is dressed up with swags and cascades in a contrasting silver satin, a long black and silver dropped bead fringe is the finishing touch this valance needs. ABOVE: Carla will demonstrate how to make this bias trim in the Construction Zone at IWCE 2014. Look on the show floor for the class entitled A New Twist Embellishment.

CLOSER LOOK Carla Ballman, Spring Creek Designs SpringCreekDesigns.com Pinterest: pinterest.com/claudiabuchanan Facebook: facebook.com/ pages/spring-creek-designs

Carla will be sharing more photos and inspiration from Lianfa Curtain Cloth City in her class, The Not So SImple Soft Cornice where she will also demonstrate how to fabricate a soft cornice in sections—a process that makes for easier construction, transportation and installation. Through examples and slides, she will show how to dress up oversized soft cornices with by adding couture elements and embellishments. Her other seminar, Demystifying the Reverse-mounted Flat Backed Hobbled Roman Shade will cover the step-by-step process of how to fabricate a this shade using the flat back method with shroud tape and rings, grommet placement and valance construction to cover the hardware.

WF-VISION.COM | NOV/DEC 13 | 13

VIEWPOINT

New era marketing necessities

Facing up to the Competition by Steve Bursten

t’s time to be honest with yourself—do you lose jobs after you meet with a client because your competition undersells you? If you believe that’s the reason you don’t close certain jobs, here’s a little challenge for you: Call them and find out! If you get the facts, you’ll find there are a lot of reasons homeowners didn’t buy from you. They may have just delayed their planned purchase; possibly they found a friend that sells window treatments; maybe they saw something new that caught their fancy. But only if you call them and find the facts can you make good decisions for your business Call back every customer that does not buy from you, and you are likely to find some interesting facts. Assuming your closing ratio is about 70%, then about half of these non-sales, or 10-15% of your total appointments, did not buy from anyone. The other 10-15% may have bought from a competitor., but probably not the competitor you think. Take Action The biggest concern for independent window treatment designers is that chain and franchised competitors are taking over 25% of all custom window treatment sales in North America. They are doing it with increased Web presence, improved SEO— the new style with more content, not just key words—and through online ads and 14

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pay per click. Marketing has become expensive, but, you need to market to get appointments. Marketing is where your competition really hurts you—because you’re not losing sales after the appointment, you’re losing business because you never get the appointments at all! Now, I know some of you will claim you sell 90% of your appointments. But, there are two reasons that’s actually a bad indicator. 1) It means you don’t have enough appointments. Rarely does someone with two or more appointments a week close 90%. 2) Your pricing is too low. If everyone is buying from you, you’re not charging enough—raise your prices. So, stop worrying about competition after you have an appointment. Instead, take immediate action. The first step is to raise your pricing. Start with a 5% increase. After 90 days, I can guarantee you will find your closing rate does not change. So raise your prices another 5%. I have never seen a customer who will pay you $2,000 who won’t pay you $2,100, just 5% more. That’s extra income you can use to increase your marketing budget. Success in the New Era If you have enough business, if you make all the income you need, if you

have that magic lifestyle balance of family and clients, you don’t have to do a thing. Just count your blessings for being in the greatest business in the world! On the other hand, if you seriously want more business, it is time to think different. There will always be room for the custom designer to have a following, but, even that requires good, consistent marketing to keep customers coming back. If you want to grow in the new era of increased Internet competition, drop me a note. I am glad to help anytime. I enjoy seeing business owners prosper in this wonderful business. You can compete…and win. Take up the challenge and show the world what you can do! V Steven C. Bursten has more than a half century of experience in window covering shop-athome sales, marketing and management. He founded the world’s largest interior decorating franchise, cofounded the International Window Coverings Exchange of major industry retailers, and co-founded the Exciting Windows! national network.

VIEWPOINT

Building referrals through connectivity

Are You the Wrong Way? by Maria Bayer

recent discussion with my design clients highlighted a dilemma that many designers face. If we’re not getting referrals from networking, what’s going wrong? Our discussion led to many insightful comments, which I’d like to share with you, so you can leverage your most precious commodity—your time.

A nd if you’ll be joining us for IWCE: Vision ’14 in Las Vegas in February, then you’ll want to use the advice in this column to turn every conversation into a potential opportunity. Start With the Right Mindset It’s important to remember that when networking, there are many possible outcomes of your conversations, all of which can be extremely beneficial. You could: • Learn about a new resource, supplier, networking group, learning opportunity, etc. • Discover solutions to client challenges • Get great advice • Meet people to form a Mastermind group • Meet a mentor • Meet a potential design partner (think architects, builders, specialty designers, realtors, property managers, etc.) • Meet a potential client • Meet a potential referral partner • Meet someone who can solve a problem of yours, design-related or otherwise • Make a friend So you see, if you begin with the right mindset, you’ll dramatically increase 16

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your chances of walking away with invaluable opportunities.

get no referrals. Instead, be specific, and ask for a referral.

Following are some strategies to help make the most of your networking time, build stronger connections and increase your chances of receiving referrals. And building your business by referrals is how you achieve business nirvana.

Let Them Know How Helping You Helps Them People are busy, so you need to give them a reason why helping you is worth their time. Put yourself in their shoes and think in terms of benefits to them, you’ll be sure to come up with motivating ideas. Can it make them look good? Can it make their job easier, more efficient, more profitable or give them more exposure?

Build Rapport First Approach people in networking events like you’d approach a potential friend, and connect on that level first. Easy icebreakers include complimenting them, asking how they know the host, what brought them to the event, have they been to that venue before, etc. Look For Ways to Help Most people look for opportunities to talk about themselves or their work. Instead, look for ways you can help the person you’re talking with. Can you connect them with someone? Can you or someone you know use their services? Do you know of a group they would like? Think outside of work, too. Make it Easy to Give You a Referral This is important. You must be able to succinctly describe not only what you do and your Unique Value, but describe your Ideal Client and project(s) to them. Give the person enough information to decide on the spot whether they know someone who might be a good fit for you. If you make it too vague and try to appeal to everyone, you’ll appeal to no one and

If you do these things, you’ll not only make more meaningful connections, but you’ll give people exactly what they need to hear to refer the right clients to you. V

MARIA BAYER AT IWCE: VISION ’14 Maria Bayer, the Authentic Sales Coach for Design Success University, teaches interior designers how to win ideal clients quickly and make more money without being ‘sales-y’. Join Maria at IWCE: Vision ’14 in Las Vegas where she’ll be teaching Discover the Formula to Stand Out. You’ll learn how to find the exact words to describe what makes you different.

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VIEWPOINT

Make your services tangible

Preventing With Clients by Gail Doby, ASID

e’re about to debut our latest Interior Design Fee & Salary Survey on January 14, 2014, and in past surveys, we’ve found that one of the biggest areas of conflict with clients is over fees. Your fees are related to your value as a designer, and yet, your clients don’t value paying for your services—they value the representation of those services in the form of a beautiful interior with furnishings, accessories and window treatments that captures their unique vision. A Little Knowledge is a Dangerous Thing Consumers often think they can create the same results themselves, based on the experiences they see on ‘reality TV,’ but that’s just information without the expertise to back it up. It is your job to educate your clients about what they don’t know. You also need to keep educating them when they become your client. How often do you need to inform them? How ever many times it takes to get the point across! Addressing a Sensitive Topic Fees are highly charged subject matter, especially for residential jobs. Your clients worked hard for that money, and they are making decisions not to invest in other things in order to improve their interiors.

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What are they giving up? They might postpone a trip, or keep their car for another year or two. Few clients, including the affluent ones, are shelling out tens or hundreds of thousands of dollars without serious consideration about the benefit of that expenditure. So now you can see why they get so upset when they get large bills that are for the ‘intangible’ services that you provide. Making Your Services ‘Worth it’ To win clients who are weighing the costs of design vs. other potential expenditures, you must make your intangible service tangible. For example, Debbie Green with Dandelion Interiors and Minutes Matter Solutions, creates a 3-D image of the space and sends it to her client. They get invested in the project because now they can see what they will get upon completion. Editor’s note: If you don’t know how to create a 3-D rendering, Minutes Matter offers training, or there is a network of Minutes Matter specialists who can do renderings for you. You should also think about alternative ways to price your services. You can do a value-based fee, fee per room, and many other iterations of fees to help your clients understand what a project will cost in advance. Every single client does their homework today, and there is no such thing as a blank checkbook. But they almost

always have in mind an investment they are willing to make in their home. Many times they will exceed the original budget if they see the value for their lifestyle, so be sure to relate your services to the results they will get, and the problems they won’t have to pay for if they choose the wrong things for their home like an out-of-scale sofa, or window treatments that don’t provide the correct light control, etc. An effective floorplan combined with correctly specified products save clients time and money. The right products can save thousands of dollars You just may need to repeat the message, again and again and again… V

GAIL DOBY AT IWCE: VISION ’14 Gail Doby is Chief Vision Officer and CoFounder of Design Success University. Gail will cover this topic in more depth at IWCE: Vision ’14 in Las Vegas in her seminar How to Avoid Fee Fiascos. She’ll detail 10 mistakes that you could be making with fees that turn off prospective clients and much more.

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VIEWPOINT

The first steps matter

Helping Clients With Selection by Kate Smith, CfYH, CMG

hoosing color for a client’s home redesign may be one of your favorite activities, but for many homeowners it is an extremely difficult part of the process. As a designer, your knowledge and expertise in a few basic principals of color will make the selection process fun and fruitful, rather than frustrating, for your client.

Uncover Your Client’s Style Successful designers know the importance of learning their client's color and style inclinations before choosing a palette for their home. Learning to hone in on style is easier when you ask specific questions about each room’s intended use and how they would like to feel in their new space. Many times the client will reveal more

about their desires for a space when they are comfortably talking about how their family will use it. Know Their Space Now it’s time to assess the overall space. Before you even begin to make a recommendation, it is imperative that you really examine the spaces you will be working with. Here are five tips for really getting to know each room in your client’s home: 1. Size it up: Does this space seem too small or too large for how your client plans to use it? As you make choices, think about how color and furniture placement will visually expand or shrink the space allowing you to accomplish your overall theme. 2. F ocus on details: Doors, windows, molding and floors all need to be considered. Include all architectural details in the floor plan and also take a close look at their color. Wood isn’t simply brown and carpet is never just beige. Examine these items closely to note undertones of color.

Color combinations do more than bring visual appeal to a room. Colors elicit emotions, which is why it is important to consider how your client wants the room to feel before you recommend a color palette. When you keep the mood in mind, you will be able to select colors with greater confidence, knowing they are setting the right tone for the space.

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3. P urge and pick: Walk around the room and talk to your client about what pieces they absolutely adore, what they need to live with for now, and what they plan to replace. You will want their new design to display the things that are important

to them while still balancing those items they will have to live with until they are able to replace them. 4. Watch the light: Study the way light naturally enters the home. Examine the room for dark areas and note where they will need to add appropriate lighting and what types of lighting you suggest for the space. 5. Set the mood: Whether you are trying to create a room that is calm and restful or warm and welcoming, color is the single most important element used in a living space to evoke emotions. Set aside function for the moment and focus on how your client wants this space to feel. Educate Them About Color As a designer, you may be better than your client at visualizing how colors mingle with one another. This is where it can be helpful to show them

a combination of colors already working together. Using fabric samples is a great tool that will allow your client to see how a combination of colors will come together. It is much easier for your client to make sense of how to bring colors together when they can visualize the colors in a scheme. In the next issue I’ll cover how to present a color scheme to get client buy-in and facilitate final selections. V

NOTE: If you plan on attending IWCE: Vision’14 in Las Vegas, be aware that there is a scheduled rate increase to register if you are not a WFCP member. Through 12/3/2013 $100.00 12/4/2013-1/19/2014 $150.00 1/20/2014-Onsite $200.00 Registration provides access to IWCE, KBIS and IBS, the International Builders’ Show and the rates are consistent for all three shows.

KATE SMITH AT IWCE: VISION ’14 Kate Smith is President and Chief Color Maven of Sensational Color. Kate works with companies by creating compelling color content that relates to their company’s products or services. To that end, she recently developed The WFCP Certified Color Consultant program for WFCP to help designers become a go-to color resource. Kate will be in Las Vegas at IWCE: Vision ’14 for a Color Certification Q&A session, as well as two seminars— The Keys To Creating Color Harmony At Home and How To Take Your Color Scheme From So-So To Sensational.

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MARKET PREVIEW

Three decades of design innovation

The New t’s a relatively rare thing—that a successful independent business can transform itself to service a completely different market, leaving the old market behind, and become even more successful. But that’s exactly the company history of Orion Ornamental Iron, which started as a gate and fence business in 1983 and today is one of the window treatment industry’s leading suppliers of all types of drapery hardware. The company took its first foray into drapery hardware in 1992, but remained a regional supplier of primarily custom-order hardware until 2002, when the current owners, Atul and Sunil Patel purchased the business. “Our objective was to grow the collections offered by the company,” said Atul, “and to create a leading brand which would be synonymous to high end custom drapery hardware, quality manufacturing, exquisite finishing and excellent customer service.” Changing Industry Landscape In just little more than a decade, the Patel’s have witnessed tremendous change in the industry. “In 2002, there were a number of regional custom manufacturers of drapery hardware,” said Sunil. ‘The window covering industry was booming, but post-2008, with the underlying changes in the home mortgage industry, we saw the market size shrinking, companies not able to support manufacturing in the US, and a general decline in market share and revenues.” But instead of hunkering down, Orion Ornamental enhanced its national presence by increasing its marketing budgets and expanding its product 22

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line. The company also offered its clients an ongoing gift by maintaining prices, despite the inevitable increase in production costs. Atul and Sunil are proud to continue 30+ years of manufacturing in the U.S. and consider the domestic production key to the company’s ongoing success. Hardware Design Trends When the Patel’s first took over, the company’s top selling products were drapery hardware sets in iron. Over the next five years, popular collections included the one-way draw systems, bamboolook hardware, metal cornices and a more contemporary collection. Iron drapery hardware remains a strong component of the company’s business, but in 2008, the Patel’s purchased KBlair Finials, which added high-end wood and crystal collections The forging and ironmonger roots of Orion have never been set aside, as custom orders are still a significant aspect of the business. This is true for the other drapery hardware lines the company offers as well. Wood poles and finials are hand-finished in its facility located in North Hollywood, CA.

Age

to their offerings. Today, the crystal collections are a key part of Orion’s line, including the relatively new Bohemia Crystal products, the designs for which were developed in-house. “The success of a new product sometimes has to do with meeting a small niche, and at times creating revenue growth,” explained Atul. “In both scenarios we consider a product line successful when it meets designer expectations.”

There is no doubt that Orion Ornamental Iron, Inc. has been on a winning streak. The Bohemia Collection of crystal finials (top) was a WCMA award-winner in 2011, as was the Tuscany Traversing system. The 3D Drapery Hardware line (center) was a 2012 winner, while in 2013 the company won for its Design Art finial adapter system and for the Somfy motorized curved rod with rings (not shown). For 2014 the company will be introducing new traversing rod designs (bottom image) as well as the Design Art by Orion collection, a new line of wood finials, rods and poles with unique hand-finished details. (top right)

Asked to describe other recent product introductions, he mentioned Designers’ Choice and the Somfy Traversing hardware in metal. “These were some of my favorites to develop due to the complexity in design, component sourcing and the unique look we were able to achieve. The Somfy hardware proved very popular and we have since offered the traversing track with Somfy Motorization.” He attributes the success to the design features and customization, including bent tracks, the company was able to offer.

One of the newer lines is the 3D Drapery Hardware collection, which won a WCMA award for most innovative overall concept in 2012. The company will be bringing new introductions to this award-winning collection to IWCE: Vision’14 in Las Vegas. “We feel the 3D Drapery Hardware line defines functionality and design at its best and we believe it will be the forerunner of our growth in 2014,” said Atul. Since shortly after the Patel’s purchased Orion, the company has consistently won awards for its products—and has featured new and soon-to-be-released products in its booth at the IWCE shows. When asked what else attendees can look forward to in Las Vegas from this forward-looking company, Atul mentioned that Design Art by Orion line, which was previewed in New Orleans, is ready for its fullscale launch. Given the company history, it’s sure to be another winner. V

IWCE: Vision’14 Sneak Peek! Did you know? Orion Ornamental Iron, Inc. is one of several award-winning companies that will be exhibiting in Las Vegas. Find out more at wf-vision.com/shows and ironartbyorion.com

WF-VISION.COM | NOV/DEC 13 | 23

MARKET PREVIEW

Room-darkening options outside the bedroom

Power lackout window treatments have a long history in the bedroom, migrating from hotels to homes over the past 15 years. But with new advancements in textiles and coatings, blackout options have become more sophisticated and stylish than ever before and as such, are making their way into the rest of the home. Jennifer Donnelly, marketing manager with Wilson Fabrics, the Australian company that just recently set up shop in the U.S., believes that it’s not only just improved textile technology that is making blackout a more popular choice than ever before. “Consumers are becoming more aware of the energy savings that can be achieved by using blockout fabrics, they are becoming increasingly used throughout the whole house,” she Wilson offers dual rollers (top) with both translucent and blockout blinds with a single control and headrail. The company’s coordinated collections (bottom) ensures curtains and shades will match across various rooms and installations.

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said. “These fabrics not only blockout the light, but they also reduce the heat transfer into the house in summer and out of the house in winter. But she readily admits that improved manufacturing techniques have helped Wilson’s blockout fabrics skyrocket in popularity over the past few years. “We developed a proprietary foam coating with flocking which is softer and more luxurious to handle than the traditional acrylic coating,” she explained. “In addition, our Pitch Black™ blockout coating surpasses standards for the tough Australian sunlight and we are able to offer an exclusive collection of coordinating blockout drapery and blind fabrics.” The company developed these collections to allows a complete coordinated mix and match story throughout the home. “This is particularly beneficial considering the current housing trend of open plan living. With our coordinating ranges, you can keep a consistent look and color scheme throughout the home while having a mix of curtains and blinds, said Donnelly. “For example, if you prefer the softer look of drapery in the living area and the clean lines of a blind in the kitchen, you can have the same textured design and color in a mix of both treatments throughout the home.” V

IWCE: Vision’14 Sneak Peek! Did you know? Wilson Fabrics is one of several new companies that will be exhibiting in Las Vegas. Find out more at wf-vision.com/ shows and wilsonfabrics.com.au.

â&#x20AC;&#x153;Complete solution for your businessâ&#x20AC;?

MARKET PREVIEW

NKBA-Award Winner

Beach Ball This colorful kitchen by Cheryl Kees Clendenon, of Kitchen Details and Design took second place in the ‘Medium’ kitchen category at the the 2013 NKBA design competition. It also won a special award for best budget-friendly kitchen. The winning entries for the 2014 competition will be on display on the KBIS show floor, so be sure to take advantage of your threeshow access pass to take a look. V

This kitchen in a rental was designed for the easy navigation of a large number of guests. The island offers generous seating areas and plenty of counter space aptly crafted to serve multiple cooks. “This is a simple kitchen,” says Clendenon, “But it goes to show you what bold color can do with a tight budget.” Photo: Greg Riegler Photography.

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LUTRON Available in insulating honeycomb or roller shade styles, the ultraquiet, battery-operated Serena shades install and operate without wires. The batteries provide three to five years of service and are replaceable with having to uninstall the shades. The cordless design provide safer solution for homes with children and pets and are offered in a wide variety of colors and textures. serenaproviders.com

WILSON FABRICS Flinders is a new release from Wilson, a skilfully woven basket weave design with a contemporary twotoned look. Flinders is available in drapery and roller/Roman blind fabric, and the colors were selected to create a versatile range consisting of a neutral palette accented with fashion hues. Flinders is one of several coordinating drapery and blind ranges Wilson offers. wilsonfabrics.com

In View:

Stylish options for controlling light and heat

SOMFY MARKISOL Markisol will launch its new IFIT patented product at IWCE: Vision ’14, a comphrehensive mix-and-match roller shade system that offers the choice of using either clutch, spring or motorized operation with one unique tube. Visit their stand to find out more. markisol.mairo.se

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Somfy’s motorized Glydea™ system offers an immediate solution for glare reduction and privacy while also reducing energy costs and protecting furnishings from damaging UV rays. Glydea offers compatibility with various control protocols including Radio Technology Somfy® (RTS), and also easily integrates with a variety of third-party control systems. somfypro.com/glydea

SB2 CONCEPTS Enzo Zebra fabrics is an entirely new fabric collection that offers a smooth, sheer and elegant solution for controlling sunlight. just became available. Available in three unique patterns—in natural, decorative and solids—and in 3" or 5" size options. sb2concepts.com

INSOLROLL Insolroll offers the ultimate PVC-free solar screen fabric, EnviroScreen, as part of its High Performance fabric collection. EnviroScreen features a metalized back side, providing excellent glare control, heat control and view through regardless of the color selected. With Enviro-Screen, shading coefficient and visible light transmission are optimal in every color, no compromise! insolroll.com

SPECIALIZED SHADING SYSTEMS ZipScreens are the perfect skylight shade. They fit tightly into the window and can be installed on the interior or exterior. The fabric is locked into side channels with a zipper to ensure the shade stays in place in even the most extreme weather conditions. ZipScreens can be opened and closed manually or electrically and are available with black–out fabric for complete sun block. specializedshadingsystems.com

In View:

Stylish options for controlling light and heat

Coulisse SMARTROLL Smartroll™ technology provides a safe, smooth and silent cordless solution for roller shades. The smartroll mechanism operates through the company’s patented automatic rolling spring system which guarantees trouble-free and secure use, eliminating all cords and hazardous chains. smartroll.com

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The Screen Linen collection combines an authentic linen look with excellent heat and light regulating properties. A unique weaving technique offers a warm and natural look available in a range of natural color tones. coulisse.com

VALENTINA GIOVANDO An artist who recycles vintage furniture into beautifully crafted objects, transforming them through the application of widely varying materials. These include vintage fabrics juxtaposed with industrial materials such as screws, nail, rivets, laminates, glass and metal, resulting in truly one-of-a-kind designs. valentinagiovando.it

COORDONNĂ&#x2030; The architecture of Antoni Gaudi's Modernist Barcelona and the grand palaces of 11th century Andalusia provided the inspiration for a new collection of wall coverings from CoordonnĂŠ, including this Nile green, matte gold and raisin zig-zag tile pattern. coordonne.es

HIGHLAND COURT The Montage collection combines prints and embroideries in patterns that range from traditional to contemporary. Using cotton, linen and cotton/linen combinations, Montage features colors such as aqua, violet and cornflower blue combined with soft gold and copper accents. duralee.com

In View:

Shimmer and shine in a range of products ABO WINDOW FASHION CORP. ABO Window Fashions caters to the highest standards in quality and design. Its range of curtain rods and finials are splendidly detailed and offer a richness of color, timeless design and effortless functionality. abowindow.com

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WATTS OF WESTMINSTER

The BBC historical drama The White Queen (shown in the U.S. on Starz) features dozens of glorious Tudoresque fabrics, many of them from Watts of Westminster. Shown here is Aeldred in Victoria Old Gold Black, a sumptuous wool silk, originally found as a c.1780 cut velvet. watts1874.co.uk

SAMUEL AND SONS

In View:

The Argana Metal Holdback was designed by Lori Weitzner for Samuel & Sons’ Patina collection, which features a grouping of holdbacks inspired by Alexander Calder’s jewelry. Measuring a 39” spread, the metal holdback is made from 90% nickel and 10% leather. samuelandsons.com

Shimmer and shine in a range of products MOORE & GILES The Gilded collection featuring five of Moore & Giles most popular patterns on a dramatic ‘Glamour Gold’ leather base. Shown on top is Manta Ray Glamour Blue and on the bottom is Stingray Glamour White mooreandgiles.com

IWCE: Vision’14 Sneak Peek! Did you know? This is one of several metallic designs that will be highlighted in Susan Slotkis’ seminar Design Directions and Trends on Wednesday, February 5, at IWCE: Vision’14 in Las Vegas.

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IDEAS & INSPIRATION

The benefits of specialization

The to Come indows have changed dramatically over the past 40 years, from the ‘standard’ 36" x 54" rectangle to a seemingly infinite variety of shapes and sizes. As windows become larger and the shapes more complex, the challenge of shading them effectively becomes ever greater. Blindtek Designer Systems, owned by Lee Miller and Steven Bemand, has been developing custom solutions to unique windows in the Northeast market for over four decades, selling to both wholesale and retail clientele. “Forty years ago our business was primarily spring roller shades, venetian and vertical blinds” said Miller. Twenty years ago it was pleated, cellular, woven woods, and wood blinds. But now, with ever-larger expanses of glass, uniquely shaped skylights and a desire for natural light, it’s all about energy efficient UV-blocking LEED fabrics combined with motorization.” Miller, who had actually sold Blindtek in 1993, got it back in 1996. In 2010 he incorporated Specialized Shading Systems, Inc. to help distinguish between the wholesale and enduser aspects of the industry. “Specialized Shading Systems, Inc. was born out of a desire 38

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of Things

to service our wholesale customers better and focus on the faster-growing part of our overall business,” explained Steven Barnes, Vice President of Business Development for Specialized Shading Systems. The Purpose of Specialized “The company always had a reputation for taking on jobs nobody else wanted, said Barnes. “In 2003 we engi-

neered three skylight Roman shades for the Montclair Art Museum; they were 20' wide by 30' long and weighed in at a hefty 1,000 pounds each and were 30' AFF (above finished floor)”. Miller adds, “Architects love to design art museums as large, open areas filled with lots of natural light. The issue with is that UV rays damage the art and therefore the art needs to be protected from the sun. The window coverings have to do this job and cannot fail to operate.” “The massive museum shades were designed for a large atrium glass sky frame over a public space that had to overcome many engineering obstacles,” explained Lee, “but what was unusual ten years ago is becoming commonplace now.” Barnes and Miller go on to list several recent projects that would drive most fabricators into fits: • 2 0' x 15' roller shade that required a 5 1/2' tube to avoid deflection issues • 1 2' x 9' bottom-up blackout shade with no visible lift cords

Bottom-up solar screen triangles on roof and drop down roller shades on conservatory doors, using Satine in a twill weave, one of Mermet’s Intelligent fabrics.

• A Fifth Avenue residential project where all the openings were set up with three motors per window, and are operated by motion sensors.

• A n exterior shading project in upper Manhattan consisting of many triangular shades and two massive shades that had to traverse over a hip ridge to cover two elevations of glass. • A conservatory full of triangular bottom-up shades using a woven wood material the company had custom woven in China. The Specialized Mindset Miller has a saying that everyone at Specialized Shading Systems is familiar with: “They landed a man on the moon. We can make a shade for that window.” Barnes explains, “The ‘man on the moon’ quote is what I like to call a ‘Lee-ism’, sometimes our industry gets stuck inside the box. They forget to be truly creative when it comes to window coverings simply because manufacturers are so focused on being mass marketers. To send a man to the moon took people to think outside the box and believe they could do it, as long as it doesn’t violate the laws of nature or physics.” “At times, making ‘Specialized’ window coverings requires us to think outside the box and find solutions to problems using parts or ideas from other ancillary industries.” When asked for some examples, Barnes mentioned the sailing industry, explaining that durability, sunand weather-resistance, lightweight strength and other key aspects of designing for sailboats easily translate over to specialty shading designs. Working with complex window situations has given the team at Specialized Shading Systems unique insight into how to best manage such projects, especially now that motorization is such a key aspect of nearly every installation. “Because motorization requires integration not only with the electrician and the AV technician, but also with

the millwork vendor, we really like to get involved in a project right from its inception,” said Barnes. “It’s best if we can work with architects to plan specific construction details.” “After 42 years in this industry, we have developed a reputation for being able to handle all specialty needs,” said Miller. “We are even recommended by our competition when it becomes evident that something falls outside of standard offerings is required. This includes unusual shapes, bottom-up, skylight, exterior apTop: Solar Roman shades on curved glass section of English conservatory. plications, Bottom: Solar screen shades in a series of floor-to-ceiling windows. extra-wide or extra-tall shades that has worked with nearly every type of exceeds aspect ratio limitations, stainplayer in the building trade. less steel awnings and even European-style outdoor living spaces.” “Better general contractors like to This detailed knowledge experience recommend us for the jobs they are guarantees that Specialized Shadawarded, because while the motoring Systems is able to engineer their ized shades represent only 5% of their products to be service-free for many construction budget, if not laid out years. If a service issue arises, regardproperly and coordinated between the less of whom or what created it, a various subcontractors, it can reprerapid response team of techs headed sent 50% of the overall problems. Our by Paul Berliner comes to the rescue. expertise helps eliminate that source of stress. We even get calls on jobs “Architects are our best clients,” said from AV specialists and electricians Miller, “because they recognize the who are awarded projects but need us intellectual property that we offer is to consult or make something special invaluable to bring functionality to for them.” V their most challenging designs.” But Miller goes on to say that the company

Keep your children safe with the new CK Lift System.

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Rated as “No Risk” strangulation by the Consumer Product Safety Commission and approved by Parents for Window Blind Safety. Capable of top down and bottom up. Easy to install and has no exposed cords. Available exclusively to members of the Workroom Association of America LLC and Window Fashions Certified Professionals. For more information, visit www.workroomassociation.com or www.wf-vision.com.

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Discover the NEW WFCP!

THE WINDOW FASHION CERTIFIED PROFESSIONAL PROGRAM IS EXPANDING TO HELP YOU GROW YOUR BUSINESS. NEW CERTIFICATIONS, ONLINE COACHING AND TRAINING SESSIONS AVAILABLE. TAKE YOUR BUSINESS TO THE NEXT LEVEL WITH WFCP!

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Distinguish yourself as a professional:

Coaching programs also offered:

WINDOW FASHION DESIGN CERTIFICATION

• BLOGGING BASICS

Developed for the designer who wants to master window fashions.

WINDOW FASHION WORKROOM CERTIFICATION Developed for workrooms who want to advance skills and recognition.

NEW! WFCP COLOR CERTIFICATION A must for all design professionals who want to increase earning potential.

A complete step by step guide for setting up and marketing your blog the right way.

• MINUTES MATTER STUDIO Create renderings your clients will love and move your services out of the ordinary and into the extraordinary.

• PAPERLESS OFFICE This online coaching program is for design professionals looking for an organized, paperless approach.

For more information or to enroll: wf-vision.com/education • 651.330.0574

Education, Certification, Expertise.

WFCP!

We’ve made industry certification simple, easy and stress free. We bring you all the tools to be a successful window covering pro–to raise the bar of professionalism in this industry and help you reach the consumer with our message of building “passion for fashion at the window.”

We’re not slowing down. We’re moving forward. You can be a part of it!

On Demand Webinars 24/7 – A learning lab for design and

LiveWebinars

workroom education.

Our WFCP On Demand video library is live! Choose from over 80+ videos in categories like design, workroom, business, color and more. Check out some of our most popular titles: •

What Everyone Needs to Know About Color with Kate Smith

•

Space Planning on the Fly with JoAnne Lenart Weary

•

Seasonal Decorating with Carol Bass and Sharon Racz

•

The Designer’s Guide to Decorative Hardware with Beth Hodges

WFCP members have exclusive access to a complimentary library of streaming videos.

Certification Testing Your WFCP appellation shows your clients and market that you are the go-to window coverings expert in your area and that you have taken the time and effort to continue to sharpen your skills. Don’t let your education credits go to waste. Visit wf-vision. com/education, purchase and take the test to get certified with our new easier format.

Online learning opportunities to help you elevate your design, technology, business or workroom skills, taught by some of the most talented instructors of our industry. We have a brand new lineup of webinars first quarter 2014. Watch your inbox for more details. •

Installation for Beginners with Roger Magalhaes

•

Deep Tufted Headboards with Kippi O’Hern

•

History of Window Treatments, Part 1 with Judy Soccio

•

Basic Bedskirts with Donna Cash

•

Steal This Look! with Deb Barrett

Get on the Fast Track to Certification Fast Track Workroom Certification. A six week certification program brought to you by WFCP for newer workrooms with a desire to learn how to set up your business properly, market and fabricate. An excellent tool to build a solid foundation for continued success. Spring session begins March 5, 2014. Coming in 2014! Advanced Workroom Fast Track with Jill Ragan Scully. Fast Track Design Certification This course is designed especially for designers and offers the design professional an extended venue for skills training including all the tools necessary to test as a WFCP, Designer Specialist. Spring Sessions begin March 6, 2014

NEW! Coaching Programs Blogging Basics We’ve tapped our in-house blogging expert, Marie Moudarian, to show you how to get started and build a successful blog. In this four part series, Marie will walk you thru step-bystep how to set up, create content and maintain your own blog. You’ll be blogging in no time! Sessions start January 9, 2014. Paperless Office for Design Industry Sessions start when you want! It’s ON DEMAND! Sandy Cruz will take you through all the skills, tips, tricks and ALL the tools needed to turn your business into a completely productive and paperless system. COming in 2014! Sketching Basics with Jackie Von Tobel

For more information or to enroll: wf-vision.com/education • 651.330.0574

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ONE Badge – THREE fantastic shows for the interior design professional

FEBRUARY 4–6, 2014

Las Vegas Convention Center, Hall S1 Find the latest window covering products and services and what’s new in the design and construction world! Register now at wf-vision.com/shows

Supported by WFCP. Earn up to 1.1 CEU credits and 15 WFCP credits in three days at the EXPO!

Welcome to Las Vegas! Thanks for making the right decision to attend the International Window Coverings Expo, VISION ’14 in Las Vegas! This year’s conference and show promises to be one of the best opportunities ever to grow and change your business.

This year we have more new products and fresh new educational seminars for you to absorb and cultivate into your business. Las Vegas is the ticket for February 2014! See you there!

COLOR & DESIGN TRENDS

Las Vegas is the perfect setting and February is the perfect timing to energize you for the entire year. We’re excited to be back in Vegas where you have the opportunity to do some great business in not only window coverings, but also see the latest in kitchen and bath as well as home building and remodeling. We’re delighted to be co-located with KBIS (Kitchen & Bath Industry Show) and the International Builder’s show (IBS) under the umbrella of Design and Construction Week. This is a great opportunity for the window covering industry to be part of a huge home products initiative to make one stop shopping for thousands of design professional possible. One badge gets you into all three shows! the industry’s largest trade show is sponsored by the industry’s #1 printed magazine devoted exclusively to the window coverings industry. WF-VISION.COM

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Monday, February 3, 2014: 12 pm – 5pm Tuesday, February 4, 2014: 7:30 am – 5pm Wednesday, February 5, 2014: 8am – 5 pm Thursday, February 6, 2014: 8am – 11:30am

Show Floor

• Industry’s largest international trade event • Over 60,000 net s.f. of exhibit space • 150 window coverings related exhibitors from over 10 countries • Hours: Tuesday, February 4, 2014: 9am – 5 pm; Wednesday, February 5, 2014: 9am – 5pm • Thursday, February 6, 2014: 9 am – 12pm

Conference Seminars • • • •

Showcases some of our industry’s most accomplished experts as they share their individual and collective insights and knowledge. The only opportunity of this caliber offered throughout our window covering industry. Come prepared to learn, collaborate, to be inspired! Hours: Tuesday, February 4, 2014: 8:30am – 5pm; Wednesday, February, 5, 2014: 9:15am – 5pm; Thursday, February 6, 2014: 9:15am – 10:30am

Las Vegas Convention Center, Hall S1, 3150 Paradise Rd., Las Vegas, NV 89109

www.wf-vision.com/aboutshows

•

702-892-0711

THREE EXPOS

for ONE BADGE! Design and Construction Week brings together the International Window Coverings Expo along with Kitchen & Bath industry’s main event and the International Builders Show. Nothing compares to this combined venue for bringing you the resources you need for current and future design projects. Design and Construction Week is brimming with the freshest designs, products and technology–plus CEU Seminars and special events! Make sure to take advantage of FREE Exhibit Hall registration for the month of October!

SPECiAl EvENtS: Window Fashions Vision magazine Envision Design & Ingenuity Workroom Competitions Awards Ceremony

Wednesday, February 5, 2014; 5:15 pm - 7:00 pm, Renaissance Hotel Ballroom Join other industry professionals to applaud the winners as they reveal the Big Ideas behind their trophy-winning creations. The annual Award Ceremony celebrates the best in design and workroom. FREE event with hors d’oeuvres and cash bar.

Opening Keynote: General Stanley McChrystal, Top Commander in Afghanistan, Retired

A one-of-a-kind commander with a remarkable record of achievement, General Stan McChrystal is widely praised for creating a revolution in warfare that fused intelligence and operations. The Opening Ceremonies also feature performances by Cirque Fantastic—an unforgettable fantasy for the eyes and feast for the senses. Formed in Montreal, Quebec 15 years ago, Cirque Fantastic has traveled the world delighting audiences with their distinctive and elegant acrobatic circus performances. Tuesday, February 4, 2014; 8:30 am, Hall S4 Free for WFCP Members/$25 for Non-Members

Attend one of our FREE informational seminars on certification: Become the “Go To” Color Expert in Your Area with WFCP Color Certification. Kate Smith, Color Expert, President & Chief Color Maven, Sensational Color Tuesday, February 4, 2014; 1:00 pm, room S1-102

What WFCP Design Certification Can Mean to You and Your Business Deb Barrett, WFCP Expert, Principal of Window Dressings, Co-founder, DBRx Wednesday, February 5, 2014; 1:00 pm, room S1-101

WFCP Workroom Certification A-Z - Awnings to Z-brackets Jill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification Director Wednesday, February 5, 2014; 1:00 pm, room S1-102

IBS Spike Concert – Pat Benatar & Neil Giraldo

thursday, February 6, 2014 Hall S4, Las Vegas Convention Center 5:00 – 7:30 PM - $35.00 per ticket Tease your hair, break out the black leather pants and torn fishnets and enjoy a private concert with four-time Grammy winner Pat Benatar. Rock out to hits like Hit Me with Your Best Shot, Love Is a Battlefield and Heartbreaker. Benatar and Neil Giraldo will take the stage at 6 pm but doors open at 5:00 pm, so come early and grab a drink!

www.wf-vision.com/aboutshows

SEmiNARS AT A GlANcE For more, go to wf-vision.com/seminars

The Keys To Creating Color Harmony at Home K. Smith the New Custom Window Coverings Safety Standards Bays, Bows and Corners…oh my! T. Booser

Paperless Office S. Cruz

Fifty Ways to Make Your Client Say WOW! J. Lenart-Weary

The Little Black Dress T. Horton Stealth Marketing Secrets G. Doby

High End Details: A Step Above the Rest T. Paradoski

The “Not So Simple Cornice” C. Ballman Become the ‘Go To’ Color Expert in Your Area with WFCP Color Certification K. Smith

The Commercial Workroom A-Z J. Ragan Scully

Window Fashion Design Lab D. Barrett Designer’s Guide to Window Treatments A. Johnson

Up Next: Interior Design Trends for 2015 S. Schultz

Wine and Design

Fifty Shades of Fabulous J. Lenart-Weary

Discover the Secret Formula to Stand Out, Get Noticed and Get Hired M. Bayer

IWCE 2014 Seminar Descriptions TUESDAY, February 4, 2014 Opening Ceremonies – 8:00am –9:15am Keynote Speaker: General Stanley McChrystal

Location: LVCC, South Hall - S4 (enter through Hall S1) Headlining the Opening Ceremonies is General Stan McChrystal, a four-star general and the former commander of U.S. and international forces in Afghanistan and the former leader of Joint Special Operations Command (JSOC), which oversees the military’s most sensitive forces. A one-of-a-kind commander with a remarkable record of achievement, General McChrystal is praised for creating a revolution in warfare that fused intelligence and operations. Open to all IWCE registrants. Doors open at 7:00am. Limited general seating is available on a first-come basis. WFCP Member Free – Non-Member $25

1TU - 9:15am−10:30am Bay, Bows and Corners…oh my! Terri Booser, Studio of Drapery and Fabrication Arts (SDFA)

Don’t let these windows scare you! With some simple math and simple engineering, you can tackle these windows with confidence. Learn how to engineer any window treatment for bay, bow or corner, including cornices, and pole mounts. Find out what tools and fabrication techniques make the engineering, fabrication and installation a breeze. 1WFCP Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

2TU - 9:15am−10:30am Stealth Marketing Secrets Gail Doby, Chief Vision Officer, ASID, IDS, DSA, Design Success University

10 mistakes you may be making with your marketing, and 10 low- or no-cost ways to attract your ideal clients easily. You will find out how to simplify your marketing systems and fill your pipeline with clients without having to spend endless hours going to networking events. 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

3TU - 9:15am−10:30am Fifty Shades of Fabulous JoAnne Lenart-Weary, One Day Decorating and the DSA, WFCP, IDS, RESA, WCAA

There is no such thing as a bad color, only bad combinations. Let JoAnne show you 50 beautiful combinations inspired by nature, trends, and history that can impact your clients visually, emotionally and physically. Attendees will differentiate shades and tones, use color creatively, and approach the color selection process with confidence. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

4tU - 9:15am−10:30am The Keys To Creating Color Harmony At Home Kate Smith, Color Expert, President & Chief Color Maven, Sensational Color

Successful color schemes for the home depend on getting the hues, values and proportions of color right. In this workshop, you’ll learn the secrets to creating a harmonious whole home color scheme. You will also discover how creating a cohesive scheme can create the feeling of more space, is easy to update and creates a more comfortable environment. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

5TU-S - 9:30am−12:15pm SUPER SESSION: Designer’s Guide to Window Treatments Ann Johnson, Sew Easy Workroom, AKJ Workroom

Do you find window treatment design to be overwhelming and a little intimidating due to the level of details? Join us for a primer on window and bedding treatments, from measuring to choosing the right fabrics to a trouble-free installation. We will cover how to measure for a bid, terminology between the designer and workroom, and best fabric choices for specific treatment details. We will also touch on the current cord safety issues for shades and talk about the importance of having one or more good, full-service workrooms in your arsenal. 3 WFCP Design and Workroom Credits and .2 CEU WFCP Member: $120 Non-Member: $165

TUESDAY, February 4, 2014 6TU - 11:00−12:15 The “Not So Simple Cornice” Carla Ballman, IFDA, WFCP, Spring Creek Designs, LLC

Do you find large-scale cornices intimidating? Are you having to upsize your vehicle in order to transport them to your clients? Have no fear! Carla will demonstrate how to fabricate a soft cornice in sections as an alternative to the oversized traditional heavy cornice. Through examples and slides, you will learn how to dress up your oversized soft cornices with style by adding couture elements and embellishments. 1 WFCP Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

7TU - 11:00−12:15 Up Next: Interior Design Trends for 2015 Susan Schultz, Editor, Window Fashion Vision Magazine, Principle, Space Downtown

Sourced from international trade shows and major forecasting houses, this session will feature new product designs, palettes, patterns, fabrics and more. Grouped by show, you’ll see how key themes develop over time and recognize the underlying trends that are shaping the palettes. Featured shows and events include New York Design Week, Maison&Objet, MoOD, Heimtextil, and London Design Week. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

8TU - 11:00−12:15 Discover the Secret Formula to Stand Out, Get Noticed and Get Hired Maria Bayer, Founder, Authentic Selling and Design Success University, Authentic Selling Coach

Are you tired of hearing, “I want to think about it”, or losing out to other designers who charge less? Finally, you’ll learn what they should have taught you in design school, but didn’t. Here’s what you’ll learn: • A step-by-step blueprint to making your unique style and value stand out • The REAL reason why clients are willing to pay more for your services (and no, it has nothing to do with you being a better designer than the next one) • My secret formula to maximize your value and get clients to say, “Yes!” 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

9TU - 11:00−12:15 Paperless Office Sandy Cruz, Everything Custom, Digitally Speaking

In this workshop, I will show you the highlights of my 6 week paperless course. You will see how it is possible to keep everything digital, organized and safe in the cloud. I will show you the hardware and software that I use in my own business as well my filing structure I created in order to have the ability to access my files from any device, no matter how far from my office I might get. 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

10TU - 1:00−2:00 Become the “Go To” Color Expert in Your Area with WFCP Color Certification Kate Smith, Color Expert, President & Chief Color Maven, Sensational Color

Color is fascinating just about everyone these days and that is good news for you as a design professional. It means more of your clients and prospective customers are willing to using more hues in their homes but often they lack the confidence to take the color plunge. The WFCP Certified Color Consultant program gives you the professional training and credentials you need to be sought out for your color expertise for home interiors. Whether you plan to add color consulting as a stand alone service or simply want to increase your own confidence, this course will give you exactly the color knowledge and know-how you have been looking for. FREE

www.wf-vision.com/shows

TUESDAY, February 4, 2014

11TU - 1:00−2:00 Deb Barrett, Moderator, WCMA and Panel the New Custom Window Coverings Safety Standards: What You Need to Know

15TU - 2:30−3:45 Fifty Ways to Make Your Client Say WOW! JoAnne Lenart-Weary, One Day Decorating and the DSA, WFCP, IDS, RESA, WCAA

The Window Coverings Manufacturers Association has announced a new set of safety standards (2nd Provisional ANSI/WCMA A100.12010 AMERICAN NATIONAL STANDARD FOR SAFETY OF CORDED WINDOW COVERING PRODUCTS) that went into effect June 1, 2013 for ALL corded window treatments—mini blinds, Roman shades, draw draperies, etc. This has far-reaching effects for any interior designer, architect or specifier who directly or through a sub-contractor specifies window treatments. Get a Standards update and learn the implications of the new standards for your business—how to comply, and properly specify the language to use with past and current clients. Finally, discover the inherent opportunities in all new product categories at the window. learning outcomes 1. Analyze the new window covering standards and formulate an implementation plan for their business. 2. Demonstrate how to comply and properly specify corded window covering products. 3. Assess the opportunities as a design professional that the new standards have created. 4. Summarize and define the new corded standard to clients and team members. FREE

12tU - 1:00−2:00 Vendor Presentation TBD FREE 13TU-S - 2:30−5:15 SUPER SESSION: Window Fashion Design Lab Deb Barrett, WFCP Expert, Principal – Window Dressings

Window treatments are a complex business from design details to specifying and selling. Learn the tricks of the trade- from design, fabricating, installing and presenting them to your clients- as we delve into the intricate window fashion design process and share tips, and trade secrets that the pros know. We’ll cover the elements and principles that make up the vocabulary of custom window treatment design including how to use a proportion wheel, offset pairs, and pattern scheming and much more. Our supersession design lab focuses on the more challenging aspects of designing window fashions giving you success strategies to perfect your designs. Use your lab notes to jump-start your own creative exercises or enrich your design notebook with solutions, options and details for your clients that are real life tested. 3 WFCP Business Credits and .2 CEU WFCP Member: $120 Non-Member: $165

14TU - 2:30−3:45 The Little Black Dress Terri Horton, Owner Puget Sound Draperies

Every woman needs one good basic black dress in their wardrobe, knowing you can change the look with accessories. We have now merged the versatile little black dress concept into window fashions by creating interchangeable pieces that will transform the look of your basic drapery panel, cornice and pillows depending on the season, special event or mood. Be inspired by the versatility of the accessory pieces such as interchangeable skirts & headers for panels, cascades, jabots or scarves that can be added or removed from cornices. By building on foundation pieces with the addition of interchangeable accessories, your clients will continue to come back for repeat sales. 1 WFCP Design or Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

Competition is fierce; you need to stand out in a crowd. Anyone can create a beautiful room by filling it with new products; the key is to blend old and new with creative ideas that create a buzz. Use elements in unexpected ways, find unique resources and create signature looks that move you to the Top of Mind status. Attendees will differentiate shades and tones, use color creatively, and approach the color selection process with confidence. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

16TU - 2:30−3:45 The Commercial Workroom A-Z Jill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification Director

Have you ever wanted to learn more about commercial work? Commercial projects can be scary and overwhelming if you are not prepared and this class will help you gain the confidence to properly bid for and install a job in the large commercial market. We will discuss the entire process including measuring, bidding, fabrics, supplies, fabrication, installation, and insurance. 1 WFCP Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

17TU - 2:30−3:45 High End Details: A Step Above the Rest Tammy Paradoski, Daisy Chain LLC, Founder of Chicagoland Workroom Professionals, WCAA, CHFA instructor

In the fabrication world, there are basic qualities standards that we are expected to follow as professionals. Beyond that, what distinguishes one workroom from another? This class will discuss high-end fabrication methods and techniques that can take your business to the next level. Micro-cording, interlining, hand sewing, hem and pleat size are just some of the many topics that will be covered. Attendees will leave the class with an understanding of high-end details that will set them apart from others. 1 WFCP Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

18TU - 5:30−7:30 Wine & Design – Invitation Only Member Free – Non-Member $25

WEDNESDAY, February 5, 2014 1WE - 9:15−10:30 Design Elements: Circles: The Design Possibilities are Endless! Terri Booser, Studio of Drapery and Fabrication Arts

Who would have thought that a basic shape of a circle can create so many design elements for window treatments and accessories? In this class, you will learn how to calculate the inner and outer diameter of circles to create several design elements such as flounce valances, bed skirts, bias ruffles for skirted panels or leading edges, and cascades and jabots. Bring your camera as Terri will have physical samples of each to show and tell the how to’s. 1 WFCP Design and Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

www.wf-vision.com/shows

WEDNESDAY, February 5, 2014

2WE - 9:15−10:30 Targeting New Clients with a Trunk Show Terri Horton, Owner Puget Sound Draperies

7WE - 11:00−12:15 Design Directions and Trends Susan Slotkis, ASID, IFDA, IDEC, Educational Affiliate

3WE - 9:15−10:30 How to Avoid Fee Fiascos Gail Doby, ASID, IDS, DSA, Chief Vision Officer, Design Success University

8WE - 11:00−12:15 How to Turn Objections Into Opportunities Maria Bayer, Founder, Authentic Selling and Design Success University, Authentic Selling Coach

Being proactive keeps your business thriving. One way to entice new clients is to get your samples out in front of them where they can not only see them, but touch and feel them too. A trunk show is a fabulous way to do this, either in a home setting, in a design firm or specialty boutiques & stores. Attendees will receive sample invitations, marketing strategies, presentation set-ups & display ideas, and participate in our trunk show titled, “Fifty Shades of Gray”. 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

We will cover 10 mistakes that you could be making with fees that turn off prospective clients. You’ll discover easy strategies to improve your marketing to attract ideal clients and red flags to avoid. You’ll find out how to get and keep control of your clients and prospects. 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

4WE - 9:15−10:30 How To Take Your Color Scheme From So-So To Sensational Kate Smith, Color Expert, President & Chief Color Maven, Sensational Color

Have you ever put together a color scheme that should work beautifully, but there is something that just isn’t quite right about it and you can’t put your finger on what it is? Or does a scheme look work well but still doesn’t make you want to say, “wow” when you walk in the room? If so, this is the workshop that will show you where you may have gone wrong and give you the tools to create sensational schemes every time. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

5WE-S - 9:30−12:15 SUPER SESSION: Creative Embellishments Tammy Paradoski, Daisy Chain LLC, Founder of Chicagoland Workroom Professionals, WCAA, CHFA Instructor

Embellishments are a great way to customize and personalize a client’s product as well as increase your bottom line. With a little creativity, there are a multitude of options for pillows, window treatments and slipcovers. This class will discuss the many unique embellishments that you can create using decorative banding, trim, grommets, buttons, pleats, mitering, mixing fabrics and creating patterns for lucrative add-on sales. Attendees will leave full of new ideas and an excitement about creating something one of a kind. 3 WFCP Design Credits and .2 CEU WFCP Member: $120 Non-Member: $165

6WE - 11:00−12:15 De-Mystifying the Reverse Mounted Flat-Back Hobbled Roman Shade Carla Ballman, Spring Creek Designs, LLC

Join Carla Ballman as she takes you through the step-by-step process of how to fabricate a Reverse Mounted Flat-Backed Hobbled Roman Shade. She will demonstrate the flat back method of shade construction using shroud tape and rings, grommet placement, and valance construction to cover the hardware. 1 WFCP Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

Trends are movements…some fleeting fads, others far-reaching. Forecasting becomes even more important in today’s DIY culture. Attention to current events and people-watching are good skills to polish. Many factors that influence design and consumption patterns are highlighted, among them technology, economy, politics, demographics, fashion, and popular culture. Overarching trends are presented through compelling imagery and insightful commentary. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

Do you get deflated when you prospect says, “You’re too expensive” or other objection? Do you wish you had the right words to say to magically make their objections disappear? Finally, you’ll learn what they should have taught you in design school, but didn’t. Here’s what you’ll learn: • What objections really are and why they’re your key to winning a client • My secret strategy for turning an objection into an opportunity • How to eliminate objections before your prospects even meet you 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

9WE - 11:00−12:15 Mobile Designing Sandy Cruz, Everything Custom, Digitally Speaking

In the “Mobile Design Workshop”, I will show how you can create design boards on your iPad that will wow your clients. I use an amazing, powerful, packed full of features iPad application called “Keynote” made for Apple products. You will learn how to create: • Layout templates that can be used over and over • Fill masked shapes with photos, fabrics, paint and more • Color palettes • Link elements on your design board to your website or your favorite vendors • Make your design boards come alive with builds and transitions • and much more If you have an iPad with “Keynote” already installed, you will be able to follow along hands on. 1 WFCP Technology Credit and .1 CEU WFCP Member: $35 Non-Member: $50

10WE - 1:00−2:00 What WFCP Design Certification Can Mean to You and Your Business Deb Barrett, WFCP Expert, Principal of Window Dressings, Co-founder DBRx

WFCP is the most advanced and prestigious certification program in the interior design industry for professionals specializing in custom window fashions. Stand out by becoming part of this influential group whose extensive, verified training distinguishes them as the best in the field. We developed the WFCP Design Certification 25 years ago to offer window covering professionals a top quality experience specifically tailored for the custom business of window fashions. As we continue to modernize and innovate at WFCP™, we would like to share the excitement of our new look with you. Join us to learn more about the WFCP Design Certification; plus we have a few surprises along the way. FREE

WEDNESDAY, February 5, 2014

11WE - 1:00−2:00 WFCP Workroom Certification A-Z - Awnings to Z-brackets Jill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification Director

15WE - 2:30−3:45 Reaching the Next Generation of Affluent Consumers Susan Schultz, Editor, Window Fashion Vision Magazine, Principle Space Downtown

WFCP has developed a well-rounded online educational and handson certification program, addressing everything you have always needed to know about starting up and operating a successful soft furnishings workroom, from A to Z. Distinguish yourself from your competition by obtaining this significant designation. Using the latest in technology and a fantastic program model, this program is sure to be all you have been hoping for in workroom education. We have the industry expert instructors with a wide range of talents and experience; you will not have to look any further for the most convenient, flexible and comprehensive instruction. Join us to learn about WFCP Workroom Certification, plus we have a few special announcements that you will not want to miss. FREE

12WE - 1:00−2:00 Vendor Presentation: Coulisse Fashion in Window Decoration Christaan Roetgering, Owner & CEO of Coulisse Catharina Idema, Head of Coulisse Design Department

Join us to learn the latest trends in fashion and their effect on the coming trends in window decoration! FREE

13WE-S - 2:15−5:00 SUPERSESSION: The Simple Valance Ann Johnson, owner, Sew Easy Windows

It is a ‘simple valance,’ a box pleat valance with a shaped bottom for a bay window. From a workroom perspective, this treatment is anything but simple. The goal of any workroom is to fabricate a treatment efficiently and with as few errors as possible. In this class, we deconstruct the valance, discussing every step of the process from bidding through planning, pattern drafting, fabrication steps, finishing and pricing. The class is saturated with tips and techniques that can be applied to any treatment in the workroom. The twin goals of efficiency and quality are always the main focus. 3 WFCP Workroom Credits and .2 CEU WFCP Member: $120 Non-Member: $165

14WE - 2:30−3:45 Design and Fabricate Alfresco Jill Ragan Scully, Impressive Windows & Interiors, WFCP Workroom Certification Director

Outdoor decorating has become the norm in most households; as many porches, patios and decks are just an extension of a home’s usable square footage. Consumers spend millions each year to decorate their outdoor spaces. As soft furnishing professionals, it is our job to be well-versed in outdoor products from fabrics, to threads to hardware. We will discuss many potential opportunities in this consumer market with custom-made goods and services. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

Quality design is a highly valued attribute among a core sector of the modern affluent market. But how do you identify those consumers? How do you attract their attention with so many other messages and services vying for their attention? The session addresses the desires and motivations of today’s contemporary luxury consumer—the importance of authenticity, the need for connection, the move toward transparency, among others—along with strategies for truly connecting with clients who need and want a well-designed life. 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

16WE - 2:30−3:45 Deb Barrett, WFCP Expert, Principal – Window Dressings The Digital Designer: Social Media Success Strategies

Pinterest is a designer’s dream and Houzz seems like a match made in heaven. Today’s social media channels have become an integral part of our design business lifestyle and our ability to use these powerful tools correctly can have a dramatic effect our business success. We’ll discuss which of the most popular social media platforms are right for you; share the top 5 steps in developing your S.M.S. ( Social Media Strategy) for each; show you how- to jumpstart a powerful online presence and provide pointers, tips and hints for marketing yourself online with Pinterest, Facebook and Houzz. 1 WFCP Business Credit and .1 CEU WFCP Member: $35 Non-Member: $50

17WE - 2:30−3:45 Toolbox for Success: Practical Steps for Your Life & Business laverne gehman, treehouse Associates, llC

This is a presentation to better equip today’s Entrepreneurs and Industry leaders to lead a more productive and fulfilling life while giving them a renewed sense of purpose and belief in what they do every day. Each attendee will leave with: 5 Behaviors for better business outcomes, a “night before” list, and at least 10 ways to lead a more fulfilling personal and business life. This presentation is both practical and entertaining. 1 WFCP Personal Credit and .1 CEU WFCP Member: $35 Non-Member: $50

18WE - 5:15−7:00 2014 Awards Ceremony Window Fashion Envision Design Ingenuity Workroom Competition

Join other industry professionals in applauding the winners as they reveal the Big Ideas behind their winning creations. Window Fashion Vision presents the premier industry competition: the Envision Design Competition and Ingenuity Workroom Competition! FREE event, cash bar available and hors d’oeuvres. The Award Ceremony will take place in at the Renaissance Hotel Ballroom located directly across from Hall S1 of the Convention Center. FREE

www.wf-vision.com/shows

THURSDAY, February 6, 2014

1TH - 9:15−10:30 Workroom Must-Haves Terri Booser, Studio of Drapery and Fabrication Arts (SDFA)

5TH - 9:15−10:30 Accessories: Style & Substance Susan Slotkis, ASID, IFDA, IDEC Educational Affiliate

In order to be efficient, there are certain items a workroom must have! Join Industry Expert Terri Booser as she shares with you the rebuilding of her new workroom from scratch. Learn what you must have and what you can do without, what you can buy pre-fabricated and essential items you can build yourself on a tight budget. Photos of other industry expert’s workrooms will be shared. 1 WFCP Workroom Credit and .1 CEU WFCP Member: $35 Non-Member: $50

2TH - 9:15−10:30 From the Runway to the Window Deb Barrett, WFCP Expert, Principal – Window Dressings

Straight from the catwalks of Milan, Paris, London and New York, we’ll discuss how the fashion runway inspires home furnishings of today. See how the top trends of Spring 2014 can be turned into stunning window treatments and soft furnishings through a slide show of designer inspirations. Discover what elements sparked their imagination. A range of samples and products will be presented for review and discussion of the techniques and processes used. 1 WFCP Window Credit and .1 CEU WFCP Member: $35 Non-Member: $50

3TH - 9:15−10:30 Innovative Display & Presentation Ideas Susan Schultz, Editor, Window Fashion Vision Magazine, Principle Space Downtown

Whether you have a retail shop with a street front window, or work from a home studio, sooner or later there’s a need to “put on a show”. As an interior design professional, it’s worth it to make your participation--in a trunk show, a local home show, pop-up, special event marketing or other presentation--set a mood, tell a story or convey your brand message. The focus will be on inexpensive materials used in unique ways, featuring dozens of ideas for showcasing color, pattern and interior design concepts that grab attention and pull people in. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

4TH - 9:15−10:30 Design Your Life laverne gehman, treehouse Associates, llC

“Design Your Life” is a seminar presentation that will allow the attendee to examine their personal life by asking several questions with the express goal of helping them determine how to get from where they currently are to a place they choose to be. It is about designing a life they choose for themselves instead of taking life as it comes. Laverne will share 12 Daily Habits to adopt on a daily basis to assist each attendee to consciously design their life. Attendees will also receive a resource guide to help them establish a lifetime of positive. 1 WFCP Personal Credit and .1 CEU WFCP Member: $35 Non-Member: $50

Obtain INDUSTRY CERTIFICATION at the show! EARN UP TO 1.1 CEU CREDITS and 15 WFCP CREDITS in 3 DAYS at the EXPO.

Furnishing the nest can be one of the most satisfying and personal aspects of the design process. Why do people collect? Reasons behind collecting will be explored. The broad scope of decorative and functional categories of accessories is examined. Techniques for arrangements, groupings, composition, and display will be covered with interesting imagery and thoughtful commentary. 1 WFCP Design Credit and .1 CEU WFCP Member: $35 Non-Member: $50

6 TH – 5:00 pm – 7:30 pm iBS SPiKE Concert Event Pat Benatar & Neil Giraldo Hall S4, Las Vegas Convention Center

Tease your hair, break out the black leather pants and torn fishnets and enjoy a private concert with four-time Grammy winner and rockn-roll superstar Pat Benatar. Rock out to hits like Hit Me With Your Best Shot, Love Is A Battlefield and Heartbreaker. Benatar and Neil Giraldo will take the stage at 6:00 p.m. but doors open at 5:00 p.m., so come early and grab a drink! What are you waiting for? Don’t miss your chance to run with the Shadows of the Night. $35 per ticket for all attending

CONSTRUCTION ZONE

FEB. 4-6, 2014 BOOTH #460 Year after year the Construction Zone continues to be a bustling hub for sharing, learning and inspiring, as top workroom experts share their techniques, their passions and their talents. This year will be no exception, yet will offer a few extra bonuses. The Construction Zone coordinator, Terri Booser, has some variations planned for both the demonstration format and the vignette displays to shake it up a bit! She comments, “This year’s Construction Zone will be set up with two interactive classroom style areas where attendees will have the opportunity to sit, learn, and construct many small projects relative to the demonstrations taught by the WFCP™ instructors and/or members. There will be something to take away from each demonstration. And as for the vignettes, they are being constructed by the WFCP™ instructors to highlight concepts and principles included in the WFCP™ workroom certification program with “Drapery and Fabrication Art” as a theme. They are sure to be innovative, inspiring and as always, over the top!”

CONSTRUCTION ZONE SCHEDULE – TUESDAY Demo / Practice 10:30 11:00 11:30 12:00 12:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30

Demo: Cushions Practice: Ribbon Rose Detail Demo: Baby Bedding Practice: Pleated Edging Options Demo: Hardware for Bay Windows Practice: Joining Twist Cord Demo: The Smartroll System Practice: Hand Sewing Techniques Demo: Cordless Shade Options Practice: A New Twist Embellishment Demo: Half Drop and Drop Match Practice: Mitered Banding Demo: Roman Shade Fan Bottom

Demonstrator

Tammy Parodoski Jill Ragan Scully Elizabeth Gerdes Terri Booser Anita Boestma Terri Booser Ania McNamara Ann Johnson Terri Booser Carla Ballman Ann Johnson Terri Booser Carla Ballman

CONSTRUCTION ZONE SCHEDULE – WEDNESDAY Demo / Practice 10:30 11:00 11:30 12:00 12:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30

Demo: Assemble a Ripplefold Rod Practice: A Quick Turn Method Demo: Lamp shades Practice: Sewing Ripplefold Tape Demo: Hanes Linings Practice: Quick Bolster Pillow Demo: The Smartroll System Practice: Shirred Circle Pillow Demo: Outdoor applications Practice: Two Specialty Pleats Demo: Slipcovers Practice: Two More Specialty Pleats Demo: Pre-lining Cornices

Demonstrator

Ann Johnson Jill Ragan Scully Monique Becker Ann Johnson Terri Booser Kelly Meuller Ania McNamara Kelly Meuller Terri Booser Terri Horton Tammy Parodoski Terri Horton Tammy Parodoski

CONSTRUCTION ZONE SCHEDULE – THURSDAY Demo / Practice

Construction Zone is sponsored by WFCP and coordinated by Terri Booser, WFCP Expert and Workroom Certification Senior Advisor and owner of Studio of Drapery and Fabrication Arts, a workroom and private training facility.

10:30 11:00 11:30 12:00 12:30 1:00 1:30 2:00

Demo: The Perfect Template Practice: Embellishing Details Demo: Creating an Awning Frame Practice: Creating with Circles Demo: Modifying Hardware Made Easy Practice: Hand Smocking Demo: The Smartroll System Question WFCP Instructors on Vignettes

www.wf-vision.com/shows

Demonstrator

Anita Boestma Tammy Parodoski Jill Ragan Scully Terri Booser Anita Boestma Jill Ragan Scully Ania McNamara WFCP instructors

melinda peters elliott

I am WFCP WindoW FasHions CertiFied proFessionals distinGUisH tHemselVes BY tHeir leVel oF eXpertise and eXperienCe “I have been involved with WFCP ever since I started my business 22 years ago. It is my “go to” organization that keeps me up to date and in the know. When I come to the shows or attend the seminars and webinars, I get better as a designer, a workroom, an installer and last but not least, a business person. Don’t miss out...JOIN TODAY! Melinda Peters Elliott, Fine Designs and Interiors, WFCP Expert

Join WFCP and Stand Out – We’re your design, workroom & business advantage.

Join WFCP Today www.wf-vision.com/education 651-330-0574

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Best Practice industry accreditation for Designers and Workrooms NEW! on demand Color Certification Special pricing for all online and show seminars Complimentary Members Only monthly webinars 24/7 on demand education and coaching Subscription to Window Fashion VISION magazine Coaching programs by industry experts that will move your business to the next level

Design Tech summiT Design management systems for the Design Professional Top Presentation & Rendering software for the Design Pro mobile Apps & g+ community for the interior Designer

Building a bridge between design and technology @ Design and construction Week on the Vision 14’ iWce show floor featuring the hottest tech tools for the design professionals. Free for all attendees of Design & construction week.

hotel and tRaVel InfoRmatIon the international Window Coverings Expo 2014 Official hotel: Renaissance hotel. it has been specially selected for your stay and is provided with exclusive discounted rates for more information or to book a room, visit: wf-vision.com/travel RegIStRatIon All registrations are done online or in person on site and require full payment for processing. A confirmation letter will be e-mailed to you within two days of receipt of your registration online. Your badge WILL NOT be mailed to you. All badges can be picked up at Badge Pickup in the registration area at Las Vegas Convention Center, Hall S1. On site registrations will be accepted as space allows. We encourage you to pre-register to save time, money and to ensure class availability. One registration per person. Exhibit hall Pass DATE 10/1-11/1/2013 11/2-12/3/2013 12/4-1/19/2014 1/20/2014-Onsite

NON EXHIBITING $150 $200 $250 $300

STUDENT* $0 $30 $30 $50

WFCP $0 $0 $0 $0

NON-WFCP $0 $100 $150 $200

Good for Tuesday, February 4 and Wednesday, February 5, 9 am – 5 pm Thursday, February 6, 9 am – 12:00 pm This pass allows you entrance into IWCE, Kitchen & Bath and the International Builders Show. No refunds on Exhibit Hall Passes. SolICItIng on the exhIbIt hall flooR Vision 14/IWCE reserves the right to escort anyone in attendance from the Exhibit Hall if they are soliciting in the Convention Center and are not an exhibitor, who themselves can only solicit business within their designated booth space. ConfeRenCe SemInaR feeS Choose any number of individual seminars and special events. Please indicate on registration form which seminars you plan to attend. Do not overlap seminar times. Seminar fees are listed on registration form. Exhibit Hall pass is not included and must be purchased for hall entrance. No refunds will be made for Exhibit Hall or Special Events.

Student RateS Students will receive a 50% discount on seminars and Exhibit Hall passes only. Students must include a copy of current student ID with pre-registration form or present a current Student ID on site to receive discount. Payment InfoRmatIon All registrations require full payment for processing. Visa, Master Card, American Express, check or money orders are acceptable forms of payment. All payments must be made in U.S. dollars drawn on a U.S. bank. DO NOT MAIL CASH. CanCellatIonS & exChangeS Cancellation requests for refunds must be received in writing by January 24, 2014 and will be subject to a $25 cancellation fee. No refunds will be made for Exhibit Hall or Special Events. Refunds will be made according to the registration method (i.e., if paid by check refund will be made by check). All refunds can be expected within 2-3 weeks after show. Cancellation requests should be directed to: fax – domestic – 888-7721888, international – 301-694-5124 or mailed to IWCE c/o Experient, PO Box 4088, Frederick, MD, 21705. VISIon14/IWCe Is a trade only event. No one under the age of 15 will be allowed on the show floor. No strollers or luggage will be allowed on the show floor. No audio or video recording allowed. Cameras and telephone cameras are permitted without written permission from the show management. Your registration may be tax deductible-please contact your local IRS representative.

The Window Fashion Certification Program is committed to empowering its interior design members through knowledge and accreditation. WFCP strives for distinction by providing CEU opportunities at Vision14/IWCE that give you industry education and nurture the global design community through networking and peer-related events. WFCP Testing is available during the EXPO and you can find additional information on site at the Registration Desk. Visit www.wf-vision.com/membership for additional information.

www.wf-vision.com/shows

13. Publication Title

Statement of Ownership, Management, and Circulation (Requester Publications Only) 1. Publication Title

Window Fashion Vision 4. Issue Frequency

Bi-Monthly

2. Publication Number

15. Extent and Nature of Circulation

3. Filing Date

5. Number of Issues Published Annually

7. Complete Mailing Address of Known Office of Publication (Not printer) (Street, city, county, state, and ZIP+4 ®)

4756 Banning Avenue, Suite 206, White Bear Lake, MN 55110

10/1/2013

Outside County Paid/Requested Mail Subscriptions stated on PS Form 3541. (Include direct written request from recipient, telemarketing, and Internet re(1) quests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proof copies, and exchange copies.)

Contact Person

Peggy Yung

b. Legitimate Paid and/or In-County Paid/Requested Mail Subscriptions stated on PS Form 3541. Requested (Include direct written request from recipient, telemarketing, and Internet reDistribution (2) quests from recipient, paid subscriptions including nominal rate subscriptions, (By Mail employer requests, advertiser’s proof copies, and exchange copies.) and Outside Sales Through Dealers and Carriers, Street Vendors, Counter the Mail) (3) Sales, and Other Paid or Requested Distribution Outside USPS®

Telephone (Include area code)

651-330-0574

4756 Banning Avenue, Suite 206, White Bear Lake, MN 55110 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor (Do not leave blank) Publisher (Name and complete mailing address)

(4)

Grace McNamara 4756 Banning Avenue, Suite 206, White Bear Lake, MN 55110

Requested Copies Distributed by Other Mail Classes Through the USPS (e.g., First-Class Mail®)

c. Total Paid and/or Requested Circulation (Sum of 15b (1), (2), (3), and (4))

Editor (Name and complete mailing address)

Susan Schultz 4756 Banning Avenue, Suite 206, White Bear Lake, MN 55110

Managing Editor (Name and complete mailing address)

d. Nonrequested Distribution (By Mail and Outside the Mail)

10. Owner (Do not leave blank. If the publication is owned by a corporation, give the name and address of the corporation immediately followed by the names and addresses of all stockholders owning or holding 1 percent or more of the total amount of stock. If not owned by a corporation, give the names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address as well as those of each individual owner. If the publication is published by a nonprofit organization, give its name and address.) Complete Mailing Address Full Name

4756 Banning Ave., Ste 206, White Bear Lake, MN 55110

11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities. If none, check box None Full Name

September/October 2013 Average No. Copies No. Copies of Single Each Issue During Issue Published Preceding 12 Months Nearest to Filing Date

a. Total Number of Copies (Net press run)

6. Annual Subscription Price (if any) $22.00

8. Complete Mailing Address of Headquarters or General Business Office of Publisher (Not printer)

Grace McNamara

14. Issue Date for Circulation Data Below

Window Fashion Vision Magazine

Complete Mailing Address

Outside County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)

(2)

In-County Nonrequested Copies Stated on PS Form 3541 (include Sample copies, Requests Over 3 years old, Requests induced by a Premium, Bulk Sales and Requests including Association Requests, Names obtained from Business Directories, Lists, and other sources)

(3)

Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g., First-Class Mail, Nonrequestor Copies mailed in excess of 10% Limit mailed at Standard Mail ® or Package Services Rates)

(4)

Nonrequested Copies Distributed Outside the Mail (Include Pickup Stands, Trade Shows, Showrooms, and Other Sources)

18,319 17,383

477

515

18,286

17,967

522

Total Nonrequested Distribution (Sum of 15d (1), (2), (3) and (4))

Total Distribution (Sum of 15c and e)

Copies not Distributed (See Instructions to Publishers #4, (page #3))

433

Total (Sum of 15f and g)

19,240

18,319

97.2%

99.8%

i. 16.

(1)

19,240 17,763

Percent Paid and/or Requested Circulation (15c divided by f times 100)

18,808

17,997 322

Total circulation includes electronic copies. Report circulation on PS Form 3526-X worksheet.

17. Publication of Statement of Ownership for a Requester Publication is required and will be printed in the issue of this publication. 18. Signature and Title of Editor, Publisher, Business Manager, or Owner

November/December 2013 Date

10/1/2013

12. Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one) The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: Has Not Changed During Preceding 12 Months Has Changed During Preceding 12 Months (Publisher must submit explanation of change with this statement) PS Form 3526-R, August 2012 (Page 1 of 3 (Instructions Page 3)) PSN: 7530-09-000-8855

PRIVACY NOTICE: See our privacy policy on www.usps.com.

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties). PS Form 3526-R, August 2012 (Page 2 of 3)

IDEAS & INSPIRATION

One of any designers’ favorite moments is the unveiling…when a formerly plain space becomes something wonderful, a transformation made possible through their skill in wielding color, texture and pattern. V

| VISION

Nancy Charbonneau, WFCP, Allied ASID Woodlands Fabrics & Interiors, Houston, TX Nancy Charbonneau’s client wanted to transform their undecorated bedroom into one that reflected their love of glamour. Their existing leather bed was reupholstered in a creamy velvet, then tufted with crystal buttons. The faux painting on the wall is a metallic bronze with beaded star medallions for extra sparkle. The bedding fabrics are a mix of luxurious textures with sequined trims and fur providing even more of a wow factor.

A kingston valance in velvet with a tapered bead trim and crown medallion accents adds to overall impression of elegance. A flokati rug brings softness underfoot, and an elegant settee adorned with a leopard chenille fabric cushion and a bead trimmed skirt rounds out the room.

DETAILS

CREDITS: Designer: Nancy Charbonneau, Woodlands Fabrics & Interiors, Houston, TX. Workroom: Woodlands Fabrics & Interiors. Installer: Jason Webb- Webbs Blind & Drapery Installations. SOURCES: Fabrics: Textile Fabric Associates, Claridge Fabrics and Hamilton Fabrics. Trims: Trimland, Belagio and Claridge. Other: Uttermost Mirrors, Jene's Collection lamps

WF-VISION.COM | NOV/DEC 13 | 59

Kate Kimmich, WFCP, Outside the Box Designs, Wexford, PA A Pittsburgh, PA, client of Kate Kimmich asked that a second floor space be transformed into a guest suite for her grown children’s visiting friends. “We knew each other through my children’s school,” explained Kimmich. “She had seen my home and other client projects, and said she loved my company’s approach of quality over quantity and form follows function.” Before hiring Kimmich, the client had purchased bedding, pillows and bathroom shower curtain and towels from Crate and Barrel. “My client loved the bedding and accessories but was stuck with how to pull the rest of the space together,” said Kimmich. New woven shades, with blackout lining, were installed to coordinate with the color tone of the furniture. The valance adds a finishing touch, while a continuous cord lift guarantees the shades are easy to raise and lower. “The shades completed the monochromatic color scheme of the room but added a texture that enhanced the space,” said Kimmich. The sitting room was designed to complement the guest bedroom. A new floor plan helped the space work and feel better. The pedestal lounge chair was swapped for Eames-style design, while the long ‘slouch’ sofa was replaced by a neater and slightly smaller Parsons-style sofa bed. A more unified paint scheme works with both the new Crate and Barrel purchases in the bed- and bathrooms while integrating the sitting room. The lightweight ottomans work as a coffee table or extra seating while remaining easy to move out of the way when it’s time for the sofa bed to be pulled out. 60

| VISION

“The client loves the custom Roman shades,” said Kimmich. The embroidery on the shades picks up the color on the walls. Unlike the bedroom shades, these are only lightly lined to allow diffused light into the sitting room. As a final touch, Kimmich recovered the vintage Scandanavian rocker in the bedroom and a side chair in the sitting room to better coordinate with the new color scheme. Once the project was complete, the client told Kimmich: “You understood the vision I had in my mind but was unable to communicate. You more than transformed the rooms…you updated and rejuvenated the critical elements of the rooms to make them look fresh! I would love to stay in my own guest room. It is such a calm soothing space. I love it!”

DETAILS

CREDITS: Designer: Kate Kimmich, Outside the Box Designs, Wexford, PA. Workroom and Installer: Decsign Co., Inc., Sewickley, PA. Painter: Mary Jane Dimond Wallpaper and Paint, Freedom, PA. SOURCES: Bedroom shades: B&W/Horizons Window Fashions, standard Roman with valance in Camelot. Sitting room shade fabric: Kravet: 31495 in Steel: Rocker fabric: Kast Fabrics, Jacob in Stone. Paint Colors: Sherwin Williams SW 7031 Mega Greige

WF-VISION.COM | NOV/DEC 13 | 61

Marie Mouradian, WFCP Expert, Window Designs, Etc., Jefferson, MA Marie Mouradian was thrilled when a long-time client, who had decorated every other room in her home, finally gave the go-ahead to do the master bedroom. Mouradian took the WFCP Studio Advanced Coaching session in January of this year and used the bedroom as one of the projects. “I presented alternates to the client using renderings completed in Studio, which allowed her to easily visualize the options,” said Mouradian. “It made the decision process much easier!” The completed room was installed in September 2013. The client had opted to keep the existing (15+ years) Duettes but on the day of the installation agreed that they needed to be replaced. “A few more things are needed to complete the room,” said Mouradian. “The client is hoping to pick up linens for the nightstands in an upcoming trip to Italy. Taller lamps and an area rug at the chair end of the room will also be shopped for, but I suspect we’ll end up doing a custom rug.” 62

| VISION

DETAILS

CREDITS: Designer: Marie Mouradian, Window Designs, Etc., Jefferson, MA. Workroom: Valance, dust ruffle and shams, Window Designs Etc., Headboard, coverlet and drapery panels, Anderson Fabrics. Installers: Dan Fleurant and Steve Taylor, DCI SOURCES: Fabrics: Fabricut. Paint: Benjamin Moore.

WF-VISION.COM | NOV/DEC 13 | 63

TRENDS

Recharge Your Creative Batteries The Maison&Objet Fall/Winter Trend Forecast The overall theme for the Maison&Objet

September

edition trend forecast was “Energies”, based on the concept that there is no reason for ‘energy savings’ when it comes to creativity. Instead, the

forecasters

recognize

that it often takes an enormous amount of energy to convince clients of the optimal decisions, instead of just the most expedient! Here’s the statement the trend board released to capture the fall/ winter theme: “Driving forces are being harnessed to anticipate the upheaval of the changes in progress and stimulate the dynamic of high-voltage desire. Positive waves and optimism generators are electrifying the status quo. This constructive movement is liberating the imagination, reviving unexpected aesthetics and drawing on alternative currents.” Are you ready to recharge? V 64

| VISION

WHATâ&#x20AC;&#x2122;S

YOUR

TREND?

fabrics. trimmings. hardware. 800.945.3838 www.trend-fabrics.com

FUNT@SY BY VINCENT GRÉGOIRE: “Style scorns the dogma of sobriety. A playful waywardness makes life more fun. Irreverent mash-ups, offbeat reinterpretations, provocative collages and crazy combinations of allusions to neo-classical culture and digital pop culture. Chic and shocking, the modern dandy of iconoclastic bling knows no limits. The result is sure to be entertaining, featuring humor, parody and caprice.” Shown left: a Studio Job design for Moooi that takes the German folk art of furniture painting in a completely contemporary direction. Shown right: Part of the ‘Life Given a Shape’ collection by Deviazione, which reworks traditional decorative ceramics techniques in surprising manners.

ILLUMINATIONS BY ELIZABETH LERICHE: “An era plunged into obscurity seeks sources of illumination. Between radiance and incandescence, a compelling yet troubling sensory experience is lighting up both spaces and spirits. Light and shade catch the eye and modify perception. Hi-tech magic – nebular, dream-like or hypnotic – electrifies the sense of awe. The new century of Lights is generating dizziness, throbbing and intense vibrations.” Shown above: Lamp Ripple by Hanshi Chen Poetic Lab. 66

| VISION

Automated Window Coverings Providing Solutions for Everyday Living Motorized window coverings powered by Somfy maximize the benefits that shading solutions offer and allow you to provide your clients the ultimate combination of luxury and performance. We offer products to motorize various types of window coverings such as blinds, shades and draperies and also offer a wide variety of control devices such as hand-held remotes, wireless wall switches, table top controls and timers. To learn more about Somfyâ&#x20AC;&#x2122;s motorized solutions, please visit www.somfypro.com/vision or call us at 1-877-43SOMFY. Telis 4 RTS Pure

PSYCHOTROPIA BY FRANÇOIS BERNARD: “With a seething intellect, creativity explores invisible force fields, combining the spiritual and the strange. A psychedelic dreamscape steps beyond reality and leads us towards other dimensions. Following the random wanderings of the mind, a psychotropic poetry revives the mystery of the hidden and the sacred. References to Surrealism, Esotericism and Outsider Art serve as an initiation in the Shamanic magic of parallel worlds” Shown left: A Formafantasma textile design that combines a ladies face from a Pompeii mural with Surrealist fan overlay. Shown below left: Designed by Fernando and Humberto Campaña for Edra, this bed features hairy-looking curtains of raffia that can be tied back with magnetic leather holdbacks.

IWCE: Vision’14 Sneak Peek! Did you know? The trends from Maison&Objet is one of several international design shows and trend forecasts that Susan Schultz will feature in her seminar Up Next: Interior Design Trends for 2015, on Tuesday, February 4. Go to wf-vision.com/seminars for more details and to register.

| VISION

TRENDS

Beautiful Dreams

Metamorphosis in a Paris hôtel particulier The fourth annual Artcurial showcase house was unveiled during Paris Design Week this past September. In conjunction with the French edition of Architectural Digest, the showcase was staged in L’Enclos des Bernardins, a majestic 17th-century city mansion attributed to architect François Mansart. This year’s theme was metamorphosis, and 15 decorators, artists, and architects were given carte blanche to reinterpret a room, or the garden for the twoweek-long exhibition.V

On this page: Romanian-born French designer Maria Pergay, in conjunction with the Italian fashion house Fendi—one of the event’s sponsors—has turned an oak-paneled petite salon into a bureau enchanté, with Hubert Robert’s panoramas of ruins, sweeping sheer curtains, and Pergay’s signature Flying Carpet daybed. On the following page: An office area in the same by Maria Pergay and Fendi featuring a window treatment designed of dozens of tassels. 70

| VISION

On the page after: Vincent Darré, a former fashion designer who turned to decor just a few years ago, created the Petit Prince’s bedroom, covering every surface with a fabric print, many from the archives of postwar French artist Janine Janet, who worked for the fabric company Pierre Frey.

fashion in blinds

coulisse.com DesigneD in the netherlanDs

| VISION

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At Orion, our team of designers, skilled artisans, and crafts persons create a wide range of decorative drapery hardware and accessories in over 50 beautiful finishes. We especially excel in projects that require custom design, custom parts, or a one-time fabrication task. That’s because from idea, to manufacture, to painting, it’s all done at Orion, and by Orion. We are always proud to say “Made in the USA”.

EST. 1973

sales@ironartbyorion.com | www.ironartbyorion.com | 877.476.6278

| VISION

Whatever Your Project. Whatever Your Vision. The new RollEase lineup is here. New components, fabric and systems— all to make your window design vision everything you expected. Providing more flexibility. The R-series Fascia lets you use our new insert plates and select accessories with the R-Series product line.

Making multiple shades easier. Our Link System Brackets let you link up to three shades using one clutch or motor.

Making design easier. Use our Skyline SL15 Chain Diverter to hold up an 18 lb. shade on a 1” tube with a very smooth pull force.

A new fabric. Experience our exclusive blackout fabric, SierraSol, for complete room darkening—along with energy savings, privacy and ultimate style.

Safety first. Safety last. Easy Spring Plus delivers child and pet safety for shades up to 144” wide through a new Cordless Spring Roller System.

Bring window design to the next level. To order— or learn more—about these and other RollEase products, visit rollease.com or call 800-552-5100.

Stamford, Connecticut Phoenix, Arizona Lenoir, North Carolina

800-552-5100 www.rollease.com

preview, © Cyril Lagel. Fotolia, Getty Images. SAFI organisation, a subsidiary of Ateliers d’Art de France and Reed Expositions France

Home collections 24-28 JAN. 2014 PARIS NORD VILLEPINTE www.maison-objet.com The show for home-fashion

Trade only To attend or to exhibit please contact: Promosalons USA PB Marketing LLC Tel. +1-212-564-0404 pbazin@promosalonsusa.com

Product CALHOOK CALHOOK has all the right hangers, fixtures and racks for fabric samples. Wall systems and Max-Space™ floor displays make the best use of your available space and help manage samples efficiently. CALHOOK also supplies a full line of pointof-purchase supplies and equipment for retailers.

HT WINDOW FASHIONS HT proudly introduces Fire Retardant Cellular Shade Fabrics. FR fabrics are newest addition to our broad selection of cellular shade material. FR rated fabrics passed latest NFPA 701 standard. Building on our “everything cellular...” concept, HT is a leading alternative supplier for all cellular shade needs. Please contact us for detail information. Call 800/8799512, fax 626/839-8861 or visit our website www.htwfonline.com.

Call for a free catalog: 800/422-4665 or visit us online at calhook.com.

Take another look at value. Take another look at HT Window Fashions

HT HT proudly proudly introduces introduces FIRE FIRERETARDANT RETARDANT CELLULAR CELLULAR SHADE SHADE FABRICS. FABRICS.FR FRfabrics fabrics is newest addition to our broad selection ofof is newest addition to our broad selection SUREWIN ENTERPRISES ONA DRAPERY cellular cellular shade shade material. material. FR FRrated ratedfabrics fabrics passed passed latest latest NFPA NFPA701 701 standard. standard.Building Building Ona Drapery Hardware Com- on on our our “everything “everything cellular...” cellular...”concept, concept,HT HT Providing quality pany brings exquisite designs is a leading alternative supplier for all is a leading alternative supplier for allcellular cellular products at competiand exceptional value together shade shade need. need. tive pricing from our in our Classic Collection of Wrought Iron drapery hardware. All of our hardware is individually handmade and finished exactly to your specifications. We pride ourselves on quality workmanship, timely delivery and customer satisfaction. Select from our Classic Collection and order with confidence. Website: onadrapery.com. Call for a free catalog: 800/231-4025 or fax a request to 888/2314026.

| VISION

Florida warehouse. Custom sourcing available. Plastic bead chain in rolls (numerous colors, continuous chain cord-loops (in all lengths) and metal bead chain. Stop balls, connectors, safety devices, C-Clips, alligator clips, tassels, lift cord, vertical components, cord locks, and the easy-to-fabricate low profile Sure Lift Roman Headrail System for shades up to 50 lbs. Contact: surewin@optonline.net, tel: 203/655-1102, fax: 203/655-8571.

Please Please contact contact us us for for detail detailinformation. information. Call Call (800) (800) 879-9512, 879-9512, fax fax (626) (626)839-8861 839-8861oror visit visit our our website website www.htwfonline.com. www.htwfonline.com. Take Take another another look look at at value. value. Take another look at Take another look at HT HTWindow WindowFashions. Fashions.

Product UNI-SOLEIL

Uni-Soleil, based in Taiwan, designs and manufactures the most advanced blind components in the world. Our talented engineering team aims to design the best products with quiet and smooth operation. We offer a variety of products and motorization options to suit all purposes. We manufacture only in Taiwan. Call +886-6-5106611 now or visit www.uni-soleil.com.tw

WINPLUS DESIGN

Only one, Only for you! Roller Blinds Fabrics • Black Out Blinds Fabrics Zebra Blinds Fabrics • Dual Roman Blinds Fabrics Visit us at .winplus.co.kr or call +82-43-232-4801

WOODMART Exterior Shutters by WoodMart. Made from Incense Cedar. Available in a quick ship standard design with three louver options and/ or raised panels. We also manufacture custom exterior shutters with a variety of louver sizes, board and batten or Bahama Style. Visit us at Woodmart.com or call 818/785-1528.

WOODMART WoodMart is a fully integrated manufacturer—from rough milling through finishing and packaging. Louver sizes range from 1" to 5". Visit us at Woodmart.com or call 818/785-1528.

WF-VISION.COM | NOV/DEC 13 | 79

DISCOVER BEAUTY IN MOTION... SIMPLICITY ELEGANCE INNOVATION

Transform your rooms from simple to sensational with QMotion’s new Honeycomb Collection. The convenience of motorized shades, light control and energy efficiency is just the beginning. With a striking array of patterns and textures and an endless choice of fabric colors to choose from. Shouldn’t all rooms be this inviting?

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