IWCE is the place to learn about what’s new and exciting in window coverings. That’s why we decided to take a deep dive into motorization in this issue. Check out articles from O’D McKewan, one of the top experts on motorization, who provides a fascinating look into how voice activation works on page 34, and Roger Magalhaes, who gets into the nitty-gritty of how to sell motorized coverings on page 32. The wonderful LuAnn Nigara also shares how she stopped feeling intimidated by motorized blinds and was able to sell more of them (check out her piece on page 48). Get a glimpse into the softer side of the show with Jana Platina Phipps’ preview of her workshop “Trending Embellishments” on page 58. It will
leave you aching to touch all of those beautiful velvets and silks! Color expert and IWCE speaker JoAnne Lenart-Weary is back on page 66 with another great article, this time on accessorizing or staging a room.
