INDUSTRY navigating motorized treatments
Hunter Douglas
Navigating Motorized Window Treatments Strategies to sharpen your motorization skills and become more comfortable with this new technology BY LUANN NIGARA
O
ne word: motorization. Did you just shiver from head to toe?
If you didn’t, high five to you. But if you did, it’s OK. I arrived a little late to the party, too, and while I have been actively working on upping my motorization game for the last several years, I definitely still don’t know everything. Not only is every situation different, the technology changes like lightning. The changes are designed to make things better and easier, but as you master the latest innovation, it can get harder before it gets easier. Compounding the stress is that the stakes are typically higher with motorized projects. It is a big responsibility to advise homeowners and their builders about the many details, such as wiring and junction boxes and 12v versus 110v and Radio Ra… holy moly, the lingo alone is enough to scare you. But motorized window treatments are here to stay, and if you have resisted learning about the nuances and intricacies of 48 | wf-vision.com | Mar + Apr 2019
motorized window treatments, this is your warning: You cannot avoid it any longer. There are some good reasons for people to install motorized window treatments. We know how critical it is to eliminate the all-too-real danger to babies and toddlers caused by cords, and motorization is a big part of this solution. And as technology evolves in all sectors of our lives, everyone wants to operate anything and everything remotely. We start our cars from inside the house, we adjust the heat and A/C from our phones and we see who is ringing our doorbell at home from our desk at work. As millennials buy homes, the expectation for total home automation has become, well, expected. Then we have their boomer parents asking for motorization not only because of the convenience and the flexibility motorization offers, but also because it relieves the challenges they face with age. What can you do if you want your business to stay relevant and competitive, yet you lack confidence in this booming product category? Here are some strategies.
