insight : luann + vita
7 Practical Strategies to Infuse Staying Power into Your Business
From paying attention to cash flow and expenses to maximizing marketing and technology, your goal right now is to react but not overreact BY LUANN NIGARA AND VITA VYGOVSKA
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iven the current situation and the everevolving information we are receiving, it is understandable that most of us are feeling anxious about the future of our businesses. We feel it too. The uncertainly alone is unbearable, let alone all the other grim news.
My biggest, overarching advice to you is this: Don’t overreact, but don’t not act. While it sounds like simple advice, a common reaction to a crisis is to find yourself in turmoil and become so overwhelmed by emotion that you are unable to take any action or make any decisions. That is not going to bring you any comfort, nor is it productive for your business.
We are partnering on this article to give you practical, experiencebased tactics we are employing in our businesses—LuAnn, based on what she’s learned over time, and Vita, from the perspective of a newer business owner (who also receives coaching from LuAnn).
You need to take action and make decisions that are going to allow you to lead your business through the crisis. As a business owner, you have a lot of people depending on you. They need your leadership now more than ever.
LUANN: I’ve seen my fair share of recessions and crises. I’ve made some mistakes—some big ones—but I’ve also learned several lessons that allow me to confidently say that Window Works will weather this storm.
As soon as we realized where this was going, we knew we needed a plan, and that we needed to take quick and decisive action. Here are specific actions and recommendations:
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MAY + JUNE 2020 | wf-vision.com
