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01/02.15 Volume 36 / No. 1
Discover what’s so significant about this material in our look at the 2015/2016 Heimtextil trend report starting on page 50.
THIS ISSUE /IWCE 2015 Show ISSUE THIS ISSUE 14
A Simple Step to Better Your Business Write down your 2015 business goals. By Maria Bayer
24 IWCE 2015 Exhibitor List
16
Planning for Profit: Budgeting & Cash Flow Putting together a realistic budget is your first step to making more money. By Gail Doby
40 Las Vegas Do’s & Don’ts IWCE 2015 Tips on how to make the most of your time in Las Vegas.
18 How to Select the Best Solution Decoding the technical aspects of solar fabrics. By Neil Gordon 20
Sustainability With a Light Touch Neil Gordon inteviews Ariel Aufgang, a New Yorkbased architect.
On the cover:
The winning design from the 2015 Envision Design Competition, featuring Forest Drapery Hardware motorized rods for the draperies made with JAB Anstoetz fabrics over Coulisse room-darkening shades on a Somfy motorized system. 4
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26 IWCE 2015 Exhibitor Overview 38 IWCE 2015 Exhibitor Products
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Digital Design Must-Haves: Part Two IWCE 2015 More great apps to add to your on-the-go design repetoire. By Deb Barrett
46 Stripes, Squares Jill Ragan Scully demonstrates on how to transform a striped fabric into a new accessory. 50 The Benefits of Experience IWCE 2015 An overview of the Heimtextil 2015/2016 design trends. 54 A Taste of the Future IWCE 2015 A look at two 2016 design trends by Gudy Herder for Global Color Research.
56 Raw Classics Hilde Francq predicts a little less polish and a little more grit for interiors. 59 The Value of Beauty IWCE 2015 The winning projects from the 2015 Envision Design Competition illustrate the intrinsic value of beautiful, custom designed window treatments.
EVERY ISSUE 6 Viewpoint: What We’re Loving Now Comments from contributors. 8
Viewpoint: Our View President/CEO Grace McNamara
10 Viewpoint: InfoBar IWCE 2015 Profiting from portfolios. 12 Viewpoint: I’m Officially Obsessed With IWCE 2015 Tammy Paradoski on social media. 84 What’s Next
WF-VISION.COM WHAT WE’RE LOVING NOW … Mary Susan (Lots of Love) Oh my, I have too many loves to list just one! I currently love using a herringbone pattern for flooring in tile or wood, or for kitchen backsplashes—it’s such a fresh look. I love gray with anything, and it’s especially stunning with yellow. I love zinc stove hoods, barrel or groin ceilings, collecting hotel silver, pasta carbonara, art with texture and dipping biscotti in VinSanto wine after dinner. I could go on!
Judy (Detail-Oriented) I have always had a passion for details in my designs—such as covered buttons, corded edges and pin tuck detail. More recently I have fallen in love with iridescent studs and rhinestone. I have added them to gathered cuff edges, padded headboards, pillows, tiebacks, benches and ottomans—whatever needs a little subtle glamour. I love the satisfied comments from my customers on this simple yet effective way to make their new items special by
WINDOW FASHION VISION MAGAZINE President & CEO • Grace McNamara • grace@wf-vision.com Vice President/Circulation Director • Peggy Yung • peggy@wf-vision.com Editorial Director • Susan Schultz • susan@wf-vision.com Managing Editor • Lynn Thompson • lynnt349@gmail.com Shannon Flaherty • Education and Events Director • shannon@wf-vision.com WFCP Director & Trend Specialist • Deb Barrett • deb@wf-vision.com WFCP Workroom Certification Director • Jill Ragan Scully • jill@wf-vision.com Business Manager • Gabriela DesRochers • gaby@wf-vision.com Office Manager • Belinda Pasquale Hanson• belinda@wf-vision.com Rachel LaVoie • Social Media Coordinator • wfcp@wf-vision.com Megan Dummer • Special Events Coordinator • megan@wf-vision.com SALES Director, Sales & Marketing • Susanne Young • susanne@wf-vision.com Senior Account Executive • Karen Griffiths • karen@wf-vision.com CONTRIBUTORS IN THIS ISSUE Maria Bayer, Deb Barrett, Gail Doby, Hilde Francq, Neil Gordon, Tammy Paradoski DESIGNERS & WORKROOMS FEATURED IN THIS ISSUE Leigh Anderson, Mary Susan Bicicchi, Judy Ciaciura, Brandi Renee Day, Jessica Deal Fadgen, Barbara Elliott, Tina Fontana, Chris Harrelson, Amy Hunley, Barbara Lazzara, Heather McManus, Camille Moore, Elle Nolan Aasaro, Michelle Pabarcius, Pamela Ryalls-Boyd, Toni VanderHulst, Jennifer Woods 2015 EDITORIAL ADVISORY BOARD Donna Elle, Donna Elle Seaside Living John Fitzgerald, Comfortex Neil Gordon, Decorating with Fabric Joyce Holt Susette Kubiak, Drapery Connection Rory McNeil, TechStyles Window Covering Products Inc. Tom Perkowitz,Horizons Window Fashions Inc. Jane Shea, Blinds Unlimited
adding a “touch of glass”.
SUBSCRIPTIONS 877-344-7406 • WFVision@pubservice.com Amy (Simply Complex) I keep hearing our customer say that they want things to be simple and easy to operate, so even with somewhat complex and integrated motor-
We’re on Facebook twice! facebook.com/wfvisionmagazine and facebook.com/vision.iwce
Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the informationgathering process. Crediting disputes between parties other than Vision magazine are solved at the discretion of those involved.
Keep up with all the IWCE 2015 Las Vegas tweets @IWCEVISION
Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year, by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; Tel 651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision.com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster: send address changes and subscription correspondence with mailing label to Window Fashion Vision, PO Box 15698 North Hollywood, CA 91615. Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/yr. Foreign (includes airmail postage). Single copies/ back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright ©2015 by AIM Communicaations LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5
ization, clean but roomenhancing drapery is still the trend, which I love. I have also noticed that our clients are much more likely to splurge on luxurious fabrics and trims that, while blending with neutral palettes, take things up a notch, allowing us to create treatments that are classic and truly custom!
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Meet Me in Las Vegas The best New Year’s resolution for your business
t’s January 2015 and we’re off to another year filled with promise and opportunity. What are your business goals and resolutions for this year? Are you looking to add a new product line? Find a great new supplier? Fine tune your pricing strategy? Revamp your business model? See fantastic, award-winning designs? Well if it’s any of these, you’ll find the tools and resources to address these questions and much, much more on January 19-22 at the International Window Coverings Expo in Las Vegas, now a partner show at Design & Con-
and I hope these will inspire you to buy your winning ticket to Vegas. Deb Barrett fills you in on what apps are important for your business and how to use them while Editorial Director, Susan Schultz shares a few of her trend resources. Even better, both Deb and Susan are part of our exclusive new Designology program—half-day intensive sessions, scheduled a day before the show floor opens—were developed to give committed window treatment professionals some of the advanced skills required for success in today’s market.
If you haven’t made plans to attend yet, there’s still time to register for an experience that will change your business for the better. Visit iwce-vision.com and do so now!
In addition to the CEU-accredited seminars, you can experience free show floor educational sessions. For example, would you like to know how Pantone determines its Color of the Year and why it’s important? Visit the Designology stage on Tuesday, January 20 at 10:30 a.m. to learn this and more from Laurie Pressman, vice president of the Pantone Color Institute, courtesy of Kravet Fabrics. And, of course, also on the show floor are suppliers presenting the outstanding and unique products required to help you stand out from your competition.
We’re giving you a few sneak peeks of the show and seminars in this issue—
Finally, a BIG congratulations to our Envision Design and Ingenuity Work-
struction Week.
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room competition winners who will be honored at the Awards Ceremony Tuesday, January 20 in Las Vegas. We’ve featured the winning projects from the Envision Design competition in this issue, but don’t miss the opportunity to meet the winners in Las Vegas and discuss these projects with them live. See you there! V
Grace McNamara President and CEO
Correction:
In the Nov/Dec 2014 issue, SafeTShade Ring Locks™ was misidentified in the article on the WFCP Artisan Project. We apologize for the error and would like to direct you to www.SafeTShadeRingLocks.com.
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InfoBar Transforming Social Media Into Sales Last month we showed some infographics regarding Pinterest, Twitter and Facebook and in it we mentioned that that 68% of Pinterest’s 70 million+ users are female—and that decor is one of the largest and fastest growing sectors on the site. But did you realize that less than 10% of all interior designers have a way for customers to buy from them online? We all know that the internet is about instant gratification—when someone sees something you’ve pinned or posted that they love on a mood board or a spec project—they want it now! Here’s a closer look at how that process currently proceeds.
INTERIOR DESIGNERS 92.2%
71%
of those posting photos can’t sell to clients
want products in your photos Out of 400 people discussing interior design portfolio photos, 71% asked about where they cculd purchase the products in the photo.
44%
were sent elsewhere to make a purchase 44% of consumers who asked where thay could purchase products shown in the photos were referred by the designer to another company’s website.
92.2% of those designers whos posted photos did not have a specifc answer or directed them to a retailer.
<10% can capture online sales
Less than 10% of interior designers in the U.S. allow potential customers to purchase through them online. So…what could you sell?
66%
Lighting Soft goods Accessories Furniture Rugs and more…
of consumers buy furniture online
Based on a survey of 400 interior design clients conducted by Arcadian Home in 2014.
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The Somfy myLink™ Control window coverings, awnings, screens and rolling shutters with a smartphone or tablet. Transform your clients’ experience with motorized shades and maximize their many benefits, such as energy savings, privacy, and comfort all with a convenient app.
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VIEWPOINT
Tammy Paradoski on the impact of social media
Officially Obsessed With Having an online presence is no longer optional in today’s market. Every new client I meet with has already done some sort of online research about me and/or my company, even in the cases where I was a referral. ¶ With that in mind, I find the following statistics very interesting. According to mediabistro.com and hubspot.com, the average American spends 37 minutes per day using platforms such as Twitter, Facebook, Instagram and LinkedIn; 78% of internet users conduct product research online and 46% of web users look towards social media when making purchases. ¶ Based on these figures, it’s clear that to remain relevant and current, every business owner must have an online presence, and ideally one that extends beyond using your website as a business card or portfolio. Does your website accurately represent your company while reaching your target clientele? Are you utilizing other online platforms to reach potential clients? You can either embrace social media or become irrelevant, it’s your choice. Make it a priority in the first quarter of 2015 to review your web presence and make adjustments needed to appeal to today’s consumer. V
Tammy Paradoski And Jill Ragan Scully At IWCE 2015 Join Tammy Paradoski and Jill Ragan Scully on Wednesday, January 21, as they work with you to assess your company’s social media fitness. They’ll
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review the many aspects of keeping a business active and relevant in today’s media-saturated environment. Learn practical, easy-to-manage ways to improve your company’s online image and how to shape it to fit your target clientele. Each attendee will receive a customized report of their online presence along with a game plan to implement recommended updates and changes—a great way to kick off your 2015 marketing!
Closer Look Tammy Paradoski daisychainllc.com Facebook facebook.com/DaisyChainLLC Pinterest pinterest.com/daisychainllc Houzz houzz.com/pro/tparadoski/daisychain-llc Jill Ragan Scully impressivewindowsandinteriors.com Facebook facebook.com/Impressive WindowsandInteriors Pinterest pinterest.com/impressivejill
The tremendous influence of social media and its impact on todayâ&#x20AC;&#x2122;s consumers cannot be ignored by businesses that want to remain relevant and successfulâ&#x20AC;&#x201D;especially when dealing with the key Millennial demographic.
Houzz houzz.com/pro/jillraganscully/impressive-windows-and-interiors
Booth #726
WF-VISION.COM | JAN/FEB 15 | 13
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The pen is mightier…
A Simple Step to Your Business by Maria Bayer
hat if I told you that a simple 10-minute exercise could double your results, or more? You might think it’s a pipe dream, but it’s not. It’s science. Let’s start with the science. In a study of Harvard MBA graduates, researchers found that an overwhelming majority, 84%, had no goals when they graduated. When they looked at the same set of graduates 10 years later they found that the 16% who had made goals earned twice as much as those who didn’t. It gets better. They also found that of those top earners, 3% made a specific decision regarding their goals which produced astounding results: These 3% earned 10 times the rest of the 97% combined. Think about that. They didn’t make 10 times those who didn’t have goals, but 10 times the combined total of everyone else. If that doesn’t make you take pause, nothing will. What was this decision? They wrote their goals down. They didn’t just merely keep them in their head, but they put pen to paper. So are you ready to do the same? If so, here are a few guidelines that will help you create goals that you’re most likely to achieve. Get SMART You may have heard of SMART goals—it an acronym that stands for 14
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Specific, Measurable, Achievable, Relevant and Time-Based. For example, having a goal of more income this year than last year is too vague. SMART goals would be: • 25% increase in net revenue in 2015 • 10+ clients with $50K+ budgets in 2015 • Four new commercial clients with $100K+ budgets in 2015 But what SMART goals don’t cover is the intangibles—aspects of the goals that are more difficult to measure or quantify. I believe these intangibles can make the difference between loving your job or hating it. You could have more business than you can handle, but if it’s from clients who drain you dry, what have you really gained, and at what cost? I have all of my students create tangible and intangible goals. Some examples of intangibles might be: • Gain seven new clients in 2015 with $25K+ budgets who are my dream clients • 10 new clients who don’t negotiate my price and who pay on time • The courage to say no to bad clients • The confidence to raise my fees You get the idea. Wouldn't it be worth 10 minutes of your time to write down your goals for 2015? Those 10 minutes could make all the difference between getting more of the same next year, and becoming the 3% who know the secret to knocking it out of the park.
Take Action Mark your calendar right now. Block off a time this month where you can sit quietly and decide what you want to achieve in 2015. And write it down. Write them in the present tense as if you’re already achieved them. And don’t censor yourself. It doesn’t have to be perfect. It doesn’t have to be pretty. And you can change or tweak your goals at any time. Even if you don’t achieve that 3%, would you be satisfied with making even 2-3 times what you’re making today? If you need me, I’ll be in my office…writing my goals down on paper. V Maria Bayer, the Authentic Sales Coach for Design Success University, teaches interior designers how to win ideal clients quickly and make more money without being ‘salesy’. If you enjoyed this article, I invite you to register for my free online training series where you’ll learn more savvy strategies to win clients you love: http://bit.ly/18oG3GA. When you register for the series above, you’ll receive an invitation to my upcoming webinar where you’ll learn my stepby-step formula for building value with your clients. You’ll also receive a complimentary copy of DSU’s Ideal Client Profile, valued at $79.
WF-VISION.COM | JAN/FEB 15 | 15
VIEWPOINT
Money comes to those who plan
Planning for Budgeting & Cash Flow by Gail Doby, ASID
ow do you prepare for success? Do you create your goals, objectives, marketing plan and budget? If not, then let’s start with a New Year’s commitment to do exactly that—your plan for inevitable success. I say this because I often see designers “wing it,” and they get either lackluster results, or they get discouraged that they aren’t earning more money. But money comes to those who plan and then do the work to execute the plan. Success Takes Work Every year in October, I create the first draft of our budget. It takes a few months to finalize the budget because it is important to carefully plan the marketing budget, and that requires thinking through our promotional activities and calendar. Also, I consider what team members we need to add, and who deserves a raise or bonus during the calendar year. All of these “variable costs” need to be planned so you aren’t making decisions as opportunities arise. You should also include some money in your budget for unexpected opportunities or expenses. While fixed expenses like rent and insurance are easy to manage and plan for, variable expenses, like marketing, mean you have to plan your revenue to cover these fluctuations. Some variable expenses are predictable—they may be seasonal like an annual membership fee or insurance premium. 16
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Another important tool for your business is a cash flow forecast. It is essential to ensure that you don’t run out of money. For example, several bills are automatically paid by my credit cards, and the payments to the credit card companies are made in the month following the charge. This allows some float with the cash flow, but it can also mean that spending can get out of control. If you see that your project load is projected to be light during a heavy expense month, focusing on marketing to help prevent running tight on cash flow. Cash flow planning is essential because your cash in from your clients typically varies wildly from month-to-month. You must know what it costs to operate your business, and you also need to know when the cash will be available. My non-scientific estimate is that 75% of designers don’t create a budget, and 95% don’t plan for cash flow. Planning for Profit Few designers actually plan for the profit they expect to generate. Therefore, they don’t adjust their pricing strategies to cover their costs, how much they want the business to keep at the end of the year, and how much compensation they want to earn. During our annual Interior Design Summit, we shared the “benchmarks” that designers should earn, and the most important one is the net profit after all materials costs (cost of goods sold) and overhead expenses are de-
ducted. You should be shooting for 30% net profit. Take a look at your 2014 figures and determine how you did. If your sales are $100,000, then your net profit after you’ve paid yourself a salary should be $30,000. If you’re waiting to see what is left over after the expenses are paid, you’re missing the opportunity to earn a real income doing what you love. You must plan for the profit, and you must monitor your expenses weekly, or at least monthly so you reach your financial goals. It is no surprise to me that designers working without a budget rarely achieve a high income. Those that do have a budget are able to easily earn over $100,000 per year. Are you ready to change your results and earn a large income? Do you believe you can? Do you believe you’re worth getting paid for what you love? I do! V
Gail Doby, ASID is the co-founder of Design Success University whose mission is to help you earn six figures doing what you love. Visit the new coaching and consulting website, GailDoby.com, to find out how you can grow your income and learn to be the CEO of your business.
Booth #501
VIEWPOINT
Understanding solar shade fabrics
How to the Best Solution by Neil Gordon
here are many things to consider when specifying solar shade fabrics such as the openness of the weave, the color, the content and the fabric width. These choices are all dependent on the purpose of the fabric and where itâ&#x20AC;&#x2122;s being installed. Is the fabric for an interior or exterior application? Which orientation are the windows facing? Is the shade fabric to help reduce glare or solar heat gain or both? Is there a specific color range you must use? Every solar shade fabric manufacturer publishes a fabric card that shows on the front side an actual sample of the fabric along with the various color choices, while the back of the card documents the fabricâ&#x20AC;&#x2122;s performance. Understanding the Terminology The data below is for a 105" wide fabric with 14% openness, suitable for either interior or exterior applications. The fabrics are listed with the lightest color first XT-3701 (white) and the darkest color last XT-3706 (black). The next column shows TS, which stands for the
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amount of solar heat gain transmitted through the glass and fabric. RS is the portion reflected, and AS is what is absorbed by the fabric. These three numbers equal 100% of solar energy measured at the window. Notice that the darker the fabric, the higher the rate of absorbance. For example in the black color (XT-3706) the rate is 81% and in an interior application, the fabric may end up radiating heat into the room. A lighter color, such as white (XT -3701), only absorbs 14% and will not have the same effect. Shading and Glare The TV column represents light transmitted. This is used for the measurement of glare. This number gives the total percentage of light radiated
through the fabric. The higher the number the more light passes through the fabric, which typically means more glare. Therefore, if the reduction of glare is required, then selecting a darker color fabric would allow more of the light to be absorbed with a significant reduction in glare. The last two columns show the measurement of the shading coefficient, which is the ratio of solar heat gain passing through the glass and fabric. The first column is for an exterior installation and the second for interior. First, look at the last column and compare a white fabric (XT-3701) to a
THIS PAGE: Solar shades prevent the negative effect of absorption for interior application. OPPOSITE PAGE: These images, courtesy of Draper, demonstates the glare reduction capability of solar shades.
black fabric (XT-3706) for an interior installation. The white color will allow 41% of the solar heat gain (SHG) to enter the space while the black color allows 71%. This makes sense because the light color reflects the light and the dark color absorbs it where it converts to heat. Now, look at the same two fabrics for an exterior installation. The white color performs well, only allowing 32% of SHG (this improvement over the interior application has to do with the exterior installation). However, the black fabric shows an even better performance of 23% SHG. Why is this? With the fabric installed on the exterior the absorption rate of 81% is an advantage since the heat is being radiated into the atmosphere and not into the interior space. Additional Factors One main reason for the popularity of solar shade fabrics is the ability to see through the fabric. Choosing a darker color fabric will provide better visibility since the light is being absorbed by the darker color and thus, reduces the glare. Another option to consider is the width of the available fabric to the size needed for the installation. The fabric analyzed here is 105" wide and is heat weldable. This means if the open-
ing is wider than 105", the fabric can be turned (railroaded) and if needed seamed with a heat weld to provide the necessary size. Finally, while the window covering industry has long been using polyvinyl chloride (PVC), in many of its shading fabrics the growing need for environmentally conscious options has meant that more manufacturers are offering PVC-free fabrics that meet a large range of solutions. So Many Options Selecting the proper solar shade fabric involves making a series of decisions based on prioritzed needs. A lighter color fabric may work well from a design perspective, but still allow for too much glare. A dark fabric may reduce glare, but may radiate too much heat into the room. Manufacturers are adding new offerings such as black interior fabrics that absorb less heat or fabrics with aluminum coatings that make compromises on color unnecessary. Working with an expert will help making these decisions less overwhelming. V
Neil Gordon is the founder of InSync Solar, a provider of educational content on engineered shading solutions to the architectural community. As a 30-year veteran in the window covering industry Neil works with architects, designers and contractors to supply engineered shading solutions.
Neil Gordon At IWCE 2015 Neil Gordon, the founder of InSync Solar, will present “An Architect’s Guide to Engineered Shading Solutions” on Tuesday, January 20, as part of the IWCE 2015 educational program. This hour-long presentation will address how to successfully control solar heat gain and excessive glare in any building by integrating both interior and exterior window treatment solutions. Neil will present product examples and case studies along with his new book An Architect’s Guide to Engineered Shading Solutions. Although geared for architects, designers, contractors, builders and others will benefit from this information.
WF-VISION.COM | JAN/FEB 15 | 19
VIEWPOINT
Interview with Ariel Aufgang
Sustainability With a Touch grew up and still live and work in Rockland County, a northwestern New York City suburb. So when Ariel Aufgang, the principal of Aufgang Architects, called me to inquire about our exterior shading solutions, I was excited as his architectural firm is located just minutes away from my business. Neil Gordon: What is the background of Aufgang Architects? Ariel Aufgang: The firm was founded in 1971. I started as an intern in 1997, working winters and summers for 5 years. When I graduated college, I started working fulltime in 2001, became a partner in 2009 and I bought the firm in 2012. Today we have 24 full time Architects in our office.
AA: Aufgang Architects focuses on mixed-use, commercial and multifamily projects. Many of our projects are in New York City, such as a mixed-use building on West 35th Street in Manhattan. With a total of 312 new units, commercial space and parking, the project should add much needed housing and services to this fast growing neighborhood. NG: How does sustainable design enter into your projects?
AA: Sustainable design is one of our guiding principles. We look at sustainable design initially from the most basic aspects of building with an initial focus on efficient HVAC systems, effective insulation, which includes the number one area of heat loss—the roof. Then if the project calls for more NG: Describe the type of projects you sustainable systems, we may consider specialize in. such things as geothermal heating, photovoltaic systems and now exterior shading solutions. We have designed and built New York City’s first LEED Platinum affordable housing project, which employed solar panels, cogeneration energy strategies that utilize inexpensive fuels like natural gas to generate electricity in order Ariel Aufgang in his office and, opposite page, a rendering of his comto light and power pany’s, soon-to-be-completed new corporate headquarters, showing the common areas exterior solar shades from In Sync Solar on the southern façade. 20
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and the waste heat from the generator to heat hot water for the building. So that’s one fuel source with two uses. The building is also designed to promote an active design standard. This is where we encourage the residents to do such things as using the stairs more and the elevator less, which is a large user of electricity in an apartment building. We installed glass doors at the staircase, added music and art in the stairwell to encourage this healthy alternative and it’s working. NG: Tell me about your new building and what you are doing to promote sustainability? AA: We are very excited with our new building just now under construction. It’s a chance for us to demonstrate the best sustainable ideas we have. The building will be super insulated with a geothermal system to provide a source for heat exchange with our ceiling mounted heat pumps. This will eliminate the need for roof top equipment leaving us the space for possible solar panels in the future. NG:Why did you decide to add exterior shading solutions to your southern façade? AA: Our new corporate headquarters will be located in downtown Suffern, NY. Not too long ago, I was buying something in a store not far from our building site. It was a bright sunny day and the store clerk was struggling with annoying glare on the screen at the checkout. I began to pay attention to the other businesses along the street
on with sustainable ideas. That is why I decided we needed some way to reduce the glare and provide sun protection to the southern façade. It makes no sense to invest into a state of the art cooling system without some way to reduce the solar heat gain through the windows.
and saw an assortment of homemade solar force fields, which included poster board and tin foil stuck to windows. I immediately thought, this is the exact same southern exposure our building faces and we can’t struggle with glare and intense solar heat gain in a building that we have put so much emphasis
When I saw your exterior shading systems in a publication, I thought they would provide the protection needed by stopping the heat before it penetrated the glass, and also be a light touch to the design of the façade. Our brick envelope will have black window mullions, and your shades will
be finished with a black aluminum cassette and black solar shade fabric, which will provide effective reduction in solar heat gain and glare as well as provide good visibility. I am also excited about the sun sensor, which will send a signal to the shades to lower based on the sun’s intensity. V
Closer Look Aufgang Architects aufgang.com Neil Gordon insyncsolar.com Facebook: facebook.com/DWFContract LinkedIn: linkedin.com/in/insyncsolar
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Transform
Your Business?
www.GailDoby.com | info@gaildoby.com
WF-VISION.COM | JAN/FEB 15 | 21
Booth #806 LOOKING FOR AN EXCITING CAREER IN CUSTOM DECORATING?
BRING YOUR TALENT HOME TO JCPENNEY Custom Decorating demand has been steadily rising. JCPenney offers an unmatched assortment of window treatments and a free in- home customer consultation with the recognition and trust that only JCPenney can provide. We’d love to hear from you! JCPenney is looking for talented designers and installers across the country to join our Custom Decorating team. Besides a rewarding career, we offer a competitive compensation package that includes: • Comprehensive benefits. • Aggressive marketing. • Lead generation plan with best-in-class training. To apply, visit our career website at jobs.jcp.com (select the source code “VISION”).
JCPENNEY CUSTOM DECORATING
BY THE NUMBERS
55+
years in the Custom Decorating business
330
studios nationwide
1,300+
Associates on our Custom Decorating team
jobs.jcp.com
how S y r t s u d n I ings r e v o C w o d The #1 Win
Supported by WFCP Earn up to 1.3 CEU credits and 19 WFCP Credits in 4 days
Exhibitor as of date of publication COMPANY NAME
BOOTH
COMPANY NAME
BOOTH
A&J International LLC
442
Hong Kong Novo Sun-Shading Technique Co., Ltd.
645
ABC Trading Solutions
339
Hongjing Textile (Suzhou) Co. Ltd.
739
ABO Window Fashion
511
Horizons Window Fashions
401
Adco OnSite Fabricare
327
IDS
919
ADO Corporation
411
JC Penney In Home Custom Decorating
806
Aerolux India Put. LTD.
520
Jim Fine Wooden Products Co., Ltd.
639
American Decorative Drapery Hardware LLC
238
Kirsch Window Fashions
527
America's Window Buying Network
913
Krish Deco LTD.
606
Americo, Inc.
338
Lassen Window Fashions, Inc.
329
Anji Florid Artware Co.,LTD
744
Lotus & Windoware
431
Arabel
718
Lutron Shading Solutions
506
Architects Pavilion
315
Mariak Industries
721
A-Ventures Inc
521
Millwork by Larson Juhl
444
Ball Chain MFG.
407
Mingcheng Enterprise
321
Ball Software
340
Ningbo Dooya Mechanic&Electronic Technology Co.,Ltd.
619
Bead Industries
344
Ningbo Liyang Curtain Company Limited
641
Belagio Enterprises
707
Ningbo Zhenfei Decorated Curtain Co., Ltd.
740
California Custom Wood Solutions
631
Oba Perdesan Perde Sanayi As
620
Carrot Industrial Co., Ltd.
318
Orion Ornamental
615
Catania Silks
607
Pacific Heritage Home Fashion
726
China Window Industry Co. Ltd.
438
PIC Business Systems
711
Ciera Industries Inc.
426
Polywood Shutter Company
333
Combi Shade by ABBA
920
Rose Lace & Braid Inc.
821
Coulisse Inc.
113
Rowley Company
415
Daedong Inc.
332
Royal Building Products|Strictly Plantation Shutters
715
Decorating Den
813
San Benito Shutter Co
706
D'Kei Inc.
608
Sherwin Williams
610
DSC Window Fashions
509
Silver Hometextile Inc.
428
Exciting Windows
925
Sunmate Window Coverings Technology Inc.
627
Forest Group USA
501
Taiwan Bamboo Curtain Ent.Co.Ltd.
409
Full Shuay Enterprise Co.,Ltd.
730
US Polymers
515
Fuzhou Wangguan Industrial
647
Vertilux
GENES Industry Inc.
311
Wilson Fabrics
701
Golden Champion Industrial Ltd.
531
Window Coverings Association of America
921
Hangzhou Xiaoshan Farno DĂŠcor Industrial Limited 742
Wolff Industries
833
Helser Brothers
430
Zhenjiang Jinyou Curtain
507
Heze Huasheng Wooden Co., Ltd.
738
Zhenjiang Royal Window Furnishings Co., Ltd.
427
Hiker Enterprises
446
ZMC Window Coverings
421
24
| VISION
Lounge
Exhibitor ABO Window Fashion Visit us at booth #511
ADO Visit us at booth #411
ABO Window Fashion is a factory-direct supplier of drapery hardware and accessories. We offer full line of products from decorative, hospitality, commercial to residential. Quality products include various rails, tracks, traverse rods, components and drapery rod in broad selections of diameter/length/color and finial styles. For more information, call 866-326-1989 and visit www.abowindow.com.
ADO offers the industry's largest selection of wide-width sheer and drapery-weight fabrics. With charming patterns, inviting colors, rich textures and timeless treatment styles, we help designers create authentic ambience for their clients with effortless functionality and peace of mind. Learn more at www.ado-usa.com, or call 800-845-0918.
A&J International Visit us at booth #442
Aerolux Visit us at booth #520
15320 A Fairfield Ranch Rd Chino Hills, CA, 91709 TeL: 909.907.4101 fairwayshutters.com
Aerolux offers you unmatched style, an inexhaustible range, and above all highest quality manufacturing that guarantees you value for money. Aerolux has been introducing new products since 1965. Aerolux quality and innovativeness has established acceptance and popularity around the world. www.aeroluxindia.com
Adco Onsite Visit us at booth #327
Arabel, Inc. Visit us at booth #718
Adco OnSite Fabricare provides equipment, chemicals, training and support that allows you to clean all fabric based window fashions right where they hang. Guaranteed no shrinkage or damage! Adco OnSite also has a full line of environmentally preferable cleaning solutions for your ecoconscious customers. For more information: 800-811-9367.
Distributor of roller shade motors with best support in the industry. Come see new 3" facisa system with our new end caps and installation brackets. With West Coast and East Coast warehouses, let us give you the service you deserve. We stock components and fabrics for vertical blinds, roller shades, horizontal blinds, mini blinds and draperies. Arabel will soon celebrate almost 30 years in business. Visit our website www. arabel.com. Satisfaction guaranteed on all orders shipped.
ADDH Visit us at booth #238
Americo Visit us at booth #338
ADDHLLC-CHINA 28 NA ZHU ROD JINDING ZHUHAI CITY GUANGDONG , CHINA TEL: 0756-3394878 CELL:13926990281 QQ 1595338990 TEL: (USA) 1-646-291-2933
Americo has vinyl and laminated fabrics appropriate for table covers, placemats and upholstery goods. We also laminate customerâ&#x20AC;&#x2122;s own materials. Contact Ken Morrison at 800-626-2350, or ken@americo-inc.com Visit us online @ www.americo-inc.com.
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Improve your Profitability
As a chosen industry leader, you can expect outstanding product lines with a variety of designs and color choices, in small and large quantities, along with speedy delivery and service that is second to none. To provide your customers with the standards they have come to expect from you, contact Petex today.
For close to 30 years, Petex has supplied top quality customized kni�ed fabrics for vertical blinds and for sliding panel systems to distributors across the U.S.A., Canada and the international market. �e product line include:
Multi Colors Fire retardant So & Washable Resinated Chenille & Polyester Laminated products for Room Darkening
Petex Products USA 12 Roosevelt Ave. | Florida N.Y. 10921
Phone: (845) 651-1720 Fax: (845) 651-1696 www.PetexProductsUSA.com info@petexproducts.com
MADE IN USA
Exhibitor A-Ventures, Inc. Visit us at booth #521
Belagio Enterprises Visit us at booth #707
Your worldwide source for poly and wood components plus all shutter hardware. A-Ventures, Inc. celebrates 30 years of high quality products.
As home décor evolves so do we. Pleated tapes, tassel fringes, braids and new home décor fashion accents including fabrics add a new dimension for window treatments and furniture. Adding rhinestone brooches, buttons and banding has increased the range of home decoration to even a brighter place. Tel 323-731-6934.
Call 800-798-2291 or www.avia-ventures.com
Ball Chain Mfg. Co. Inc. Visit us at booth #407
California Custom Wood Solutions Visit us at booth #631
Leading blind and shade manufacturers specify Ball Chain Mfg. products because they know our chain delivers the precision pitch, flexibility and specifications needed to work faultlessly in their sprocket and clutch systems. Made in USA since 1938. Visit us @ www.ballchain.com.
California Custom Wood Solutions specialized in manufacturing and distributing Wood Shutters Components (both primed and raw Basswood), Vinyl Shutters Components, Mouldings and Hardware for interior shutter industry. 4857 Schaefer Ave Chino, CA 91710 Tel : 877-592-7705 (Toll Free) http://www.californiawoodsolutions.com
Ball Software Visit us at booth #340
Carrot Visit us at booth #318
Ball Software provides order processing and manufacturing software to the window coverings industry in both the UK and North America. It’s industry leading product, Blindata, handles everything from online ordering to quotation and order pricing, production documents, stock control, full bill of materials and invoicing.
More than 38 years specialized at all kinds of window covering spare parts such as Curtain Rail BB Runner & Ripple-fold Roller shade at manual Chain and Spring slow up from 17-50 Roman Shade Cordless Roman, Honeycomb and Child Safety issue Venetian and Vertical Blinds. All new tooling design and making. www.carrot.com.tw cic@carrot.com.tw
Bead Industries Visit us at booth #344
Catania Visit us at booth #607
Supplier of the original Metal BEAD CHAIN and attachments for the vertical blind industry. Available, ready-to-use on standard spools, cut to length, endless loops and special assemblies. Chain made in South Korea.
Catania imports and stocks a comprehensive range of fabrics: silks, linens, cottons, polyesters, and a variety of blends in patterns, solid colors and embroidered. We also carry trims. Our own mill in India can also weave or reproduce your designs or fabrics to your specifications.
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| VISION
Transitional Shades
Beautiful, Versatile and Profitable The appeal of Allure Transitional Shades was obvious beginning with its first
innovative products, an abundance of dazzling fabrics, curve hugging special shapes and convenient motorized applications let you take Allure Transitional Shades into more homes, more rooms and more windows. appearance .... and it just keeps growing. Our new
Want to learn more? Call or Visit our website today.
Exhibitor China Window Industry Ltd. Visit us at booth #438
Daedong Inc. Visit us at booth #332
As a pioneer in drapery hardware, China Window has more than 30 years expertise in product design, development and manufacturing. Our products include curtain rods, finials, brackets and accessories. We also offer variety choices in different materials and package to suit your price level. Please visit our booth to make selection for your new product ranges.
Daedong Inc. is the manufacturer of various blind fabrics in Korea. We supply you with Zebra, Roller, Solar shade, Black out fabric (Plain and foam coated). And also, we offer you the high quality shade with reasonable prices. We are sure that you can find some items in our new collection. If you want to get more, please visit our website : www.ddc-club.com.
Ciera Industries Inc. Visit us at booth #426
Decorating Den Visit us at booth #813
CIERA Industries is an innovative company dedicated to excellence in product development, design and the manufacturing of quality operating systems and components for motorized and manual roller and roman shades. Our recently patented manual operating lift systems provides most advanced technology in the industry that actually improves shades performance and is very easy to install. Please call 661 263 8505 or visit our website www.cierainc.com.
Introducing our To The Trade Program. An exclusive pre-launch for Window Fashions Professionals. For over 45 years, we have been helping talented individuals turn their passion into a beautiful business. Our franchise concept is simple: we provide our Franchise Partners with all the tools necessary to run a rewarding interior decorating/design business and to outshine the competition. http://www.decoratingden.com.
Combi Shades by Abba Visit us at booth #920
Dâ&#x20AC;&#x2122;Kei Visit us at booth #608
Combi Shades is a new concept to control sunlight with dual layer roller shades which consists of alternating horizontal layers of transparent sheer and opaque fabric vanes. Each layer moves independently to glide between each other, creating an open and closed effect and allowing light and privacy control, and exterior view. For more information: (909)595-5455 www.combishades.com.
D'Kei Trims is established as one of the leading providers of trimmings and decorative nailheads in the United States. As a designer and importer of trimmings, we are known as the source to count on for unique and diverse product, great customer service, being stocked and ready to ship. www.dkei.org.
Coulisse Visit us at booth #113
DSC Window Fashions Visit us at booth #509
Since its establishment in 1992, the Dutch brand Coulisse has grown out to be one of the most leading brands in window coverings. The innovative strength of Coulisse is shown and expressed in inspiring, fast-forward collections and advanced system solutions. Its extensive range offers endless possibilities for creating the perfect blind for every style, taste and functional requirement. Visit our showroom in Brickell.
Come see our proprietary Hi-Tech Roman Shade. Our patented, exclusive design offers quality and unique manufacturing techniques. Our headrail mounted shade enable wide widths. We offer unique styles and options, including CORDLESS and Top Down / Bottom Up. Choose from our designer fabrics or COM. Competitively priced and quick delivery. 1.800.873.0000 sales@dscwindowfashions.com.
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| VISION
Forest Drapery Hardware Visit us at booth #501 Your complete source for drapery hardware from track systems to decorative metal and wood hardware to roller shades and motorized systems. Forest will feature the new Eco Shuttle Motor at Vision 15. This ultra-quiet motor is an economical solution to your motorized drapery projects and features a 10-year warranty. Call us at 866-823-3894 or visit forestdh. com for more information.
DESIGN ART
™
by ORION
Full Shuay Visit us at booth #730 Established in 1992 in Taiwan, Full Shuay (Natumat) designs develops and manufactures high quality, creative woven paper material (i.e. paper, jute) and window blinds. http://www.natumat.com.tw
Genes Industry Inc. Visit us at booth #311 GENES Industry, Inc. is a leading manufacturer and distributor of window covering components headquartered in Placentia, California. Established in 1985, we have been offering quality parts and services to satisfied customers across USA, Mexico and Canada. http://www.genesindustry.com CA: 620 S Jefferson St. #A, Placentia, CA 92870, Tel:714-996-7777 or 800-441-2024 Fax: 714-996-9969 or 800-787-5369. TN: 4570 Shelby Air Dr. #11 Memphis, TN 38118 , Tel: 901-360-0058, Fax: 901-365-3007
Golden Champion Visit us at booth #531 Golden Champion is a supplier of quality cordless window fashion and drapery hardware products based out of Taiwan. With a main focus on innovative design and rapid prototyping, Golden Champion aims to be a one-stop shop for both high-volume retail and custom made-to-measure premium products.
Booth #615 CELEBRATE YOUR CREATIVITY...
Coming Soon! From elegantly simple to exquisitely detailed, Design Art™ by Orion presents gorgeous drapery hardware designs. All are offered in 58 unique, hand-painted Décor Finishes, or in our unique Dual Finish System with 11 Accent Finishes, or in your own custom finish. Your order is always individually hand-painted just for you by Orion’s artisans, proudly made in the USA. designartbyorion.com • sales@designartbyorion.com • (877) 476-6278
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Exhibitor Helser Brothers Visit us at booth #430
Kirsch Visit us at booth #527
Helser Brothers offers top quality fashion forward drapery hardware solutions exclusively to the trade. We are dedicated to earning the trust of our clients through our quality products and our incredibly fantastic and highly addictive customer service. Please visit us at www.helserbrothers.com
Kirsch offers a full line of custom blinds, shades and drapery hardware. We’re committed to making our products and relationships last. Our custom blind and shade products offer the Kirsch Trust warranty and norisk exchange policy. Explore our new honeycomb shades program featuring our new exquisite collection of on-trend fabrics and colors to enhance any decor. For more information visit us at www.kirsch.com.
Hiker Visit us at booth #446
Krish DECO Ltd. Visit us at booth #606
Hiker offers a wide range of grommets from small eyelets for the garment industry to large grommets for luxurious drapes. HIKER's grommets are manufactured in an ISO certified environment with only the highest quality raw materials. Manufacturing and supplying the world with quality grommets and grommeting equipment. Visit www.hikerenterprises.com for more info.
KRISH DECO LTD is a Premium drapery hardware supplier, manufacture and importer, offering a complete assortment of Solid Brass Curtain rods, finials, brackets, rings, hold backs, elbows, rod connectors, end caps, end sockets and more in many popular finishes. Our target is to ship within 24-48 hours of a confirmed order. For more information call us toll free 1-855-876-0846 or email us at info@decondeco.com.
Horizons Window Fashions Visit us at booth #401
Lassen Window Fashions Visit us at booth #329
Your source for unique custom window fashions—will be showing their new Contour Fabric Shade, a new line of custom board-mounted Upholstered Cornices. In addition, there will be live demonstrations of the Horizons Sample Book App for iPad, The Twin Shade, UpRight Controls and the amazing Cordless ONE Controls® for Roman shades! Find out more about Horizons online at horizonshades.com or call 800-858-2352.
Introducing the new look of Fauxwood. Lassen Syntekwood™ Collection designed to uphold both the natural beauty of real wood and trouble-free operation. Also available full line of Basswood/Fauxwood slats, Cut-down program and Ventex/ SoftView fabric.
Jim Fine Wooden Products Co.,Ltd Visit us at booth #639
Lotus & Windoware Visit us at booth #431
The most professional shutter components manufacturer in China. Our special process ensures the straightness, stability and finish. If you are seeking for a solution to minimize the quality risk of components or to maximize the production efficiency of shutters, please feel free to communicate with us at any time. Tel:0086-453-5871577 sales@jimfineshutters.com or www.jimfineshutters.com.
Lotus & Windoware is one of the leading import and wholesale distributors of quality ready- made and stocked window coverings, including 1" mini blinds, 2" faux wood, and verticals. Lotus services many industries, largely multi-family and homebuilding/contract. With distribution centers on the East and West Coasts, we offer quick delivery anywhere in the continental U.S. Please call 1(800) 338-8826 or visit us at www.lotusblind.com for additional product information.
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| VISION
Visit us at www.lassenwf.com or call 1-888-697-86888.
Lutron Shading Solutions Visit us at booth #506 Ultra-quiet Serena battery-powered shades install wirelessly and operate from anywhere in a room via a remote control. These luxury shades are available in two styles, roller or honeycomb, and operate without wires. Available in a wide variety of fabric colors and textures, shades feature 3-5 year battery-life for a low-maintenance shading solution. For information on becoming a Serene Provider, visit www.serenaproviders.com or call 1.888.445.8063.
Mariak Visit us at booth #721 Our products are used in a variety of commercial, educational, healthcare, hospitality, military, and residential applications. We pride ourselves on quality craftsmanship, quick delivery times, and competitive prices. Our wide product offering allows Mariak to offer many window solutions from one source. www.mariak.com.
Mingcheng Enterprise/OMC Visit us at booth #321 OMC is a leading manufacturer of sun protection fabrics and components. With more than 1,000 commercial and hospitality options, you will be sure to find fabrics that catch your eye and fit your specification.
Ningbo Dooya Visit us at booth #619 Dooya is a global leading manufacturer of smart home system and window & door automation. It mainly produces smart home, tubular motor, venetian blinds drive, vertical blinds drive, curtain motor, control systems and relative accessories. Tel: +86-574-86571666 E-mail: info@dooya.com Website: www.dooya.com
WF-VISION.COM | JAN/FEB 15 | 33
Exhibitor Oba Perdesan Visit us at booth #620 Gebze Organize Sanayi Bolgesi 1500 Sokak No: 1502 41480 GEBZE / IZMIT T : +90 (0) 444 0 622 +90 (0) 262 751 45 40 F : +90 (0) 262 751 44 98 info@obaperdesan.com.tr http://obaperdesan.com.tr/
Polywood Shutter Company Visit us at booth #333 Finally: The Best-Selling Shutter in the World is now available to you! The Polywood Shutter Company offers the world renowned Polywood shutter to qualified dealers throughout the country. Polywood is a superior quality shutter made entirely in the USA and delivered in 3 weeks or less! Visit www.PolywoodSC.com for more information.
Orion Ornamental Iron, Inc. Visit us at booth #615
Rose Lace & Braid Visit us at booth #821
Orion Ornamental Iron hand-finishes drapery hardware in California, and specializes in custom fabrication. Products include: iron rods, wood poles, traversing, finials in iron, wood and crystal, cornices, crowns, and accessories like tie backs and batons. 58 finishes or your own custom finish match any dĂŠcor. sales@ironartbyorion.com | www.ironartbyorion.com | 877.476.6278
Rose Lace offers exceptional style and value to complement both contemporary and classic tastes. Full lines include cord edge, headers, brush fringe, three styles of tassel fringe, four styles of crystal tassel fringe and curtain tie-backs. Call for sample books 516-877-7980
Pacific Heritage Home Fashions Visit us at booth #726
Rowley Company Visit us at booth #415
Introducing the most complete line of cordless lift systems. We provide a cost efficient, easy to fabricate solution to child safety in roller, Roman, woven, horizontal and cellular shades! We also stock solar screen fabrics in 1%, 3% and 5%.
For over 50 years, Rowley Company has helped support drapery and upholstery workrooms, installers and designers by providing the tools and supplies that you need to grow your business. Visit our booth to learn more about our exciting new 2015 product introductions!
PIC Visit us at booth #711
Royal Building Products Visit us at booth #715
e-PIC One Enterprise, save time, effort, and money. Fully integrated solution for Fabricators, Distributors, Franchisee, & Retailers. Maintain Products, pricing, and promotions from within a comprehensive ERP foundation. No more custom programming. Includes EDI/XML forwarding of POs to your selected Vendors, full accounting, and online payment processing via shopping cart.
Build with Royal Building Products, a category leader in innovation and quality PVC products. Each Royal Shutter Component delivers exceptional quality, appealing aesthetics and is supported by Royalâ&#x20AC;&#x2122;s commitment to superior customer service.
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| VISION
Web: http://www.roselace.com
Order online at www.RowleyCompany.com or call 800.343.4542.
Smart. Synchronized. Silent. remote-controlled shades by
Now that’s shade automation done right
Give your clients the ability to adjust their shades from anywhere in the world using their mobile device. To learn more about becoming a qualified Lutron provider, visit serenaproviders.com or email info@serenashades.com.
Visit us at IWCE: Vision ’15 - Booth #506
©2014 Lutron Electronics Co., Inc. | P/N 306-0081 REV B
Exhibitor San Benito Shutter Co. Inc. Visit us at booth #706
US Polymers Visit us at booth #515
San Benito Shutter is the industry leader for wood and poly shutter components, as well as finished panels. With five locations covering California, Texas, Georgia, and Florida, we are positioned to assist you with all your shutter needs. We provide computer manufacturing software, paint, sundries and more! Call us at 831.637.8700 or email us at sales@sanbenitoshutter.com.
ShutterSMART, by US Polymers, delivers the elegance of handcrafted wood shutters with the added benefits of high durability & low maintenance. With our innovative design of hardwood & Polyresin, experience the functional sophistication, carefree, green choice, manufactured right here in the USA. www.shuttersmart.com www.uspolymersinc.com
Sherwin Williams Visit us at booth #610
Vertilux Visit us at the lounge
Sherwin-Williams provides expert advice and resources to meet the unique color needs of residential designers. At swcolor.com, download color palettes for use in rendering software, order large-sized color swatches and fan decks, and access online color visualization tools. For additional information, designers can call 800-321-8194.
Over 100 blackout choices. 59 unique and captivating colors in our European Designer Collection. 21 distinctive patterns in our High Living Portfolio. 3 stocking locations: LA, Dallas, Miami. Innovative new products to be introduced.
Sunmate Window Coverings Technology Visit us at booth #627
Wilson Fabrics Visit us at booth #701
We stock and service fabrics—by cut yard, roll and container with sampling service. Ready to expand or start your roller, rainbow and Roman shades fabrication and profit maximizing? Customized fabric design! Development of sample books available! We surprise you by price! TEL: (909) 702 8882. Email: maxime@sunmateusa.com.
Wilson Fabric design and develops innovative, decorative and functional quality blind and drapery fabrics, suitable for all types of window treatments, inspired by our global trends. Our blind fabrics feature a UPF rating of 50+, providing excellent protection against harmful ultraviolet rays. In addition they are all Oeko-Tex certified, stain resistant, available in blockout and translucent, lead- and PVC-free and available in a wide width of 110". www.wilsonfabrics.com, sales@wilsonfabrics.com.
Taiwan Bamboo Curtain Visit us at booth #409
ZMC Window Covering Supplies Visit us at booth #421
http://www.taiwantrade.com.tw
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| VISION
Vertilux—come see what we’re uncovering in window coverings.
ZMC is proud to introduce to the market the new XR16/ XL20, XR8/XL10 clutches, slim duo shade cassette, 3" and 4" cassette system, retractable indexable coupler, 5 in 1 smart cassette system, cordless shade, 5.5" and 7" fascia/ smart head box system, hospitality system, and more safety products, such as P-Clip tensioner, Roman Shade Lift Bands, and so on. For more information contact ZMC 800-5412557 or www.zmc.ca.
Ask Window Fashion Vision Magazine is Excited to Feature Motorization Section Powered by Somfy.
Get all your questions regarding motorization answered by Somfy, a global leader in the manufacturing of strong, intelligent and quiet motors for both interior and exterior window coverings. Somfy has produced more than 110 million motors since 1980 and offers the industry experience to respond to any question related to motorized window coverings. So whether it be a technical question on motor/control options for a particular window covering application or how Somfy can assist you in expanding your motorization business, Somfy has the answer. Have a question? Send an email to asksomfy@gmail.com Question: I have installed a number of Somfy motorized blinds. My question is when the batteries have to be changed and the connection is broken, does the programming have to be reset? If the batteries can be changed without breaking the connection, does the programming continue without having to be reset? Your reply is appreciated. Answer: Programming is maintained when changing batteries, even if you have unplugged the battery tube from the motor to replace the batteries. However, if the motor loses power while it is operating, for instance you disconnect the power while a command was sent to the motor, either via a remote, a timer or a sensor, you may lose programming and will have to set new limits once the power is restored. Question: I have two Roman shades.
Size is approximately 50x65. I’m looking to add a battery motor as I do not have any power by those windows. Which motor would I need to order? Answer: Somfy recommends two motors for Roman shades: Cord LiftWireFree™ CL32 RTS or Roll Up WireFree™ LT30 RTS. However for your project LT30 seems to be a better fit.
Question: My client has 7 windows that use curtains in his home and wants them automated to close and open depending on the time of day. I have specified Glydea and several control options, which he is very happy with, but he asked me to help justify this project to his wife. What should I tell him? Answer: There are many benefits of motorized window coverings, from convenience, to energy savings. Having Question: I have a customer with existing to close or open 7 curtains can become mundane quickly - with motorization Somfy motorized roller shades for all it gets done with a press of a button the windows in their house. They use the Somfy Telis 4 RTS Pure remote. He would or completely automatically. Glydea® when used with sensors or timers can like to switch to control their blinds with one of the newer remote systems, such as close and open the drapery based on timed schedules, depending on the the iPad app. Is it possible? temperature or the amount of sunlight Answer: It certainly is possible. Your customer can control all their Radio outside. Technology Somfy® (RTS) motorized According to the US Department of products via a wide range of RTS controls, Energy closing draperies when the timers and sensors, including the Somfy sun is strong, can reduce heat gains myLink™ interface and app. The myLink™ in the summer by 33%. Additionally offers many flexible options such as opening drapes to the sunlight in the individual control, group control, schedules, winter, can reduce heat loss in a warm scenes and allows your customer to control room by 10%. Adding motorization to their motorized products conveniently window treatments virtually guarantees via their phone or tablet, whether they are energy savings, all while also protecting home or not. Please visit mylink. somfy. furniture, rugs or artwork from fading. com for more information. The CL32 is housed in a metal head rail which is assembled in the fabrication process, while LT30 is a tubular motor that can be mounted on a board and is more retro-fit friendly, plus it is better suited for larger window treatments like yours. The weight of the fabric used is as important as the size of the window treatment, so please contact your motorized window covering fabricator for additional specification assistance.
Exhibitor Bead InDustries
PACIFIC HERITAGE HOME FASHIONS
SHERWIN WILLIAMS
Endless Loops for the Window Treatment Industry
Cordless Roman/Woven System
Colormix Color Collection
Our 8 and 16 Series Cordless Lift kits allow for an easy fabrication or retrofit of your woven wood or fabric Roman shades.
The Sherwin-Williams annual Colormix color collection can help designers prepare for what's next. Every year, our expert color team provides a forecast of coming color trends along with a complementary collection of forecast colors from the Sherwin-Williams COLOR palette. Order colormix 2015 at myS-W.com or stop by booth #610 at the IWCE show.
Our continuous loop Bead Chain® rotates continuously through the clutch system without any kinks. At Bead Chain, we provide the highest quality and best value Endless Loops on the market. Leading Manufacturers and Distributors specify Bead Chain® for their continuous loop metal chain. We stock all common sizes and materials for your needs.
For more info see our video at http://youtu.be/7TCka1CNC-o and contact sales@pacificheritageusa.com. Visit Booth #726
Visit Booth #610
Chain made in South Korea. Visit Booth #344
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SHOW PREVIEW
Las Vegas and Don’ts How to make to most of your time outside the show While we’d love to believe that between IWCE, KBIS, the International Builders’ Show, the World Market Center and the other events that are part of Design & Construction Week you’ll be busy 24/7 while in Las Vegas. But we know there’s so much more to explore. We’ve put together a list of do’s and don’ts that will help anyone—from the experienced Vegas visitor to the first-timer—enjoy the best possible trip to this exciting city. V DON’T GET TAKEN F0R A RIDE When you hop into one of the cabs at McCarran International Airport, eager to head to the Strip, make sure you’re headed in the right direction. The practice of taking tourists on longer-than-necessary rides, using the airport tunnel, can end up costing you. This trick is punishable by the Nevada Taxicab Authority, but to be sure, ask your cabbie to take Swenson Street and not the airport tunnel to avoid getting fleeced.
DO Explore more than Just the Strip
DO Be Careful On The Strip First, it’s illegal to hail a cab on the Strip, so don’t even try. And it’s illegal to jaywalk on the Strip. Both of these laws make sense when you see the 10 lanes of traffic whizzing by, so look for taxi stands outside restaurants and casinos and only cross when and where you have the right of way. And an additional word of advice for women—wear comfortable shoes! It can be quite a walk from one end of the Strip to the other—and even from front of a casino to the restaurant with your dinner reservations. Don’t let sore feet ruin your experience. 40
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The Fremont Street Experience, a covered pedestrian mall on one othe city’s most historic streets, anchored the redevelopment of downtown Las Vegas. Today, the Fremont East neighborhood is filled with entertainment options that are a bit more low-key than what you’ll find on the Strip. There are jazz and blues clubs, music and comedy venues, and creative restaurants from a new wave of Las Vegas chefs. A great starting point to explore this neighborhood is the Downtown Container Park, a collection of shops, restaurants, bars and performance spaces housed in shipping containers. Did you know that Las Vegas has a Chinatown to explore as well? Take the time to get off the Strip and see a different side of Las Vegas.
DO SAVE MONEY BY CHECKING OUT FREEBIES While the “dancing waters” at the Bellagio might be the most famous free attraction due to their appearance in Ocean's Eleven, there are plenty of other free, interesting attractions to be found. Step inside the Bellagio to see the fanciful plantings in the hotel’s central garden, which change many times throughout the year based on seasons and holidays. The Mirage features a fiery volcano for its exterior show. Want something a little more high-brow? Check out the rotating modern art installations at The Cosmopolitan and it’s in-house art gallery P3Studio. At the other end of the Strip, Circus Circus lives up to its name with dozens of live circus act performances daily. Off the Strip there’s the previously mentioned Fremont Street Experience, which features a dazzling light show. Or visit the 117,000 gallon aquarium at the Silverton Casino. For a different type of gaming experience check out the Pinball Hall of Fame—entrance is free, but the games will cost either 25¢ or 50¢.
DON’T USE Casino ATMS Everyone’s read about all the psychological tricks casinos employ to get you to and keep you at the tables. But if you find that you’re completely tapped out, do yourself (and your bank account) a favor and don’t head to the closest ATM. Casino ATMs come with some of the highest fees anywhere—as much as $10 added to a single transaction. Rather than handing over more of your hard-earned cash, use the handy ATM Hunter app to find a more reasonable option.
DON’T Get Suckered into ‘Free’ Shows The Strip is filled with promoters pushing ‘free’ show tickets on passersby. But take a moment to read the fine print. There’s often a two-drink minimum and sometimes a service charge that automatically gets added to your bill. Make sure you review all the details of the offer before you go—otherwise that so-called “free show” will disappear like magic.
To order go to: InSyncSolar.com/guide WF-VISION.COM | JAN/FEB 15 | 41
DO Get out of Town Take a break from the frenetic trade showbusiness dinner cycle and explore the amazing scenery outside the city limits. There are guided tours to Red Rock Canyon and the Valley of Fire, or it's easy to rent a car (Just don’t use the car rental desks in the casinos—too pricey!) Vision publisher Grace McNamara went hiking in Red Rock National Park after last year’s show and said it was a fantastic way to unwind after the event.
DO CHECK OUT THE New LAS VEGAS FOOD SCENE While the big hotels, casinos and resorts have long recruited some of the food world’s top names—Joël Robuchon, Gordon Ramsay, José Andrés and many others—the day-to-day food creation in those kitchens was done by young chefs seeking a chance to learn from the best. Now those former assistants are heading up their own venues, typically away from the high rents of the Strip. From a city that just a few years ago couldn't boast much off-Strip dining, now there are dozens of options—tasty bakeries, innovative bars and a variety of resturants with creative yet accessible menus. Here’s a short list of just a few: Fat Choy: American diner meets Asian comfort food from Chef Sheridan Su. Bratalian: The "Neopolitan Cantina" of Chef Carla Pellegrino, former executive chef at Rao's Las Vegas. Made LV: Comfort food with a healthy touch (plus craft beer and creative cocktails) from restauranteur-chef powerhouse couple Elizabeth Blau and Kim Canteenwalla. 42
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Honey Salt: Seasonal American favorites with a desert twist from the team of Blau and Canteenwalla. Soho Sushi: Former Social House chef John Chien Lee's Asian fusion and sushi-focused restaurant. Todd's Unique Dining: Former Bally's chef de cuisine Todd Clore focuses on fresh and creative offerings. Firefly: A "tapas kitchen and bar" from former Mon Ami Gabi (at Paris Las Vegas) chef John Simmons. Truck-U: Former Border Grill executive chef Mike Minor's BBQ-meets-Mexican food truck. Maybe we’ll see you at one of these in addition to on the show floor!
INTRODUCING THE
WFCP EDUCATION PASSPORT Constant learning is key to every business person’s success. WFCP introduces the Education Passport – a yearly subscription to top level education and savings for the window covering professional. Brush up your skills or work towards WFCP Certification with the mega money saving Passport to success! Annual Subscription fee of $150 includes: • One year subscription to Window Fashion VISION magazine • Four on-demand webinars • Two live webinars • One admission to the International Window Coverings Expo • A link to WFV digital edition and more!
$150 a year.
Only
(A $482 value)
Subscribe now and earn credits towards your WFCP certification at this great price! www.wf-vision.com/passport
Did you know? WFCP and WCAA have merged their certification programs into one. • WFCP has the only certification program within the custom window treatment industry
• You can become certified in three areasDesign, Workroom and Color
• We have over 8,000 industry professionals who have become certified within our program
• We offer a comprehensive program called “Fast Track” to gain Associate level certification in both Design and Workroom in only six weeks
• Fast Track is available • Classes that you take Live several times a at IWCE qualify for year and will shortly credits towards your desired certification be available within our on-demand level library
www.wf-vision.com/certification
• Our team offers a great support system for you to achieve the program status you are reaching for
• As long as you keep your membership current and take 12 credits of qualified education in a twoyear period your credits will NEVER expire
SHOW PREVIEW
Digital Design Part Two More new apps to love by Deb Barrett
s I mentioned in the last issue, I’ve found so many new digital apps to share as part of my Designology all-day intensive that I decided to share some as a sneak peak. I encourage you to explore all the creative options now available on your tablets and smart phones. Canva (Free) Ever wondered how those cool Pinterest pins were created? Probably with an online tool like Canva. What’s really cool about Canva is that aims to lower the barrier of entry into graphic design, making it perfect for pros that aren’t graphic designers or don’t have the marketing budgets to create sophisticated designs. You can use Canva layout tools and library of images, fonts and graphic elements to create business cards, presentations, blog graphics and social media banners. And the company is adding to the library all the time, recuiting professional graphic and web designers to create new options and templates. There are both free and a premium levels, so I suggest starting by loading your own images and using the free fonts and elements to test it out before purchasing the upgrades. And definitely check out the newly added “Design School” feature that provides self-training on all aspects of this app. FYI: Canva doesn’t work in Internet Explorer How to use it as a design pro: •C reate original images for Pinterest, Instagram other social media sites. • Build unique, branding and marketing materials • Craft custom client presentations, digital portfolios, lookbooks or binders Board by Morpholio (Free) Board allows users to effortlessly layout, collage and illustrate with a series of photos, images, sketches and annotations to generate beautiful, informative and shareable boards. I’ve tried a lot of the mood board apps and I like Board because it is fast and intuitive. They have a huge library of products and materials with links to site that allow you to clip more options. Board automatically compiles and sends you an item list of everything you clipped, helping 44
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Above: A Canva screenshot showing an example of some of text options. Below: Two screenshots demonstrating some of the easy selection processes you can use to build design boards through Morpholio.
you stay organized. The “Conference Table” is the digital version of your workspace, where objects are sidelined in the margins and allows for interactive work sessions between your team or client and designer. You can also draw, write, mark up, add backgrounds, and symbols to the board. How to use it as a design pro: • Create digital presentation or mood boards for clients • Create e-design boards for your online design consulting or ecommerce • Access, build and brainstorm for and with your clients Color 911 ($4.99) Color is the number one reason your customers buy window coverings—use that to your advantage. Color 911® helps
you create your own colors, select colors from themes or photos, combine colors to create your own palettes, organize colors into folders and share it all. Created by recognized color consultant, Amy Wax, there are more than 50 downloadable color themes each having 42 different colors. Every theme includes colors that work together no matter what your color needs are with its color tools that edit palettes and adjust hue, saturation and brightness. How to use it as a design pro: • Create your own color or schemes for your clients • Clip colors and schemes from inspiration snapshots •B uild and organize your personal branded palette library or color trend forecast • Make this and other color tools your point of entry into the profitable niche of color consulting I’m looking forward to hearing from you what you think of these apps and, of course, sharing many others as well in my “Digital Design Pro” session. See you soon in Las Vegas! V
Deb Barrett At IWCE 2015 Deb will be presenting “Digital Design Pro”, a half-day, hands-on coaching program she developed specifically for our industry. As part of the pre-show Designology course offering, this in-depth session will be limited to 10 participants, so that Deb can provide focused attention to each attendee. A pre-show webinar and post-show follow-up will help ensure that the classroom time is well-spent. For more details go to iwce-vision.com/ education/designology.
Closer Look Deb Barrett DebBarrett.com
Blog DesignConfidential.com
Facebook: facebook.com/deb.a.barrett
Canva: Canva.com
Twitter: @windodressings
Board by Morpholio: MorpholioApps.com
Pinterest pinterest.com/dz9confidential
Color 911 Color911.com
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SHOW PREVIEW
Stripes, Squared Transforming a stripe into a square “Manipulating stripes when constructing pillows may look complex but is really quite simple. This technique gives you the ability to add a custom, complementary pattern with a fun twist to almost any room” said Jill Ragan Scully. “The idea is the basis for many quilting squares, taking one pattern and through cutting and rotation turning it into a completely different look.” V Step 1: Choose a symmetrical stripe.
Step 5: Cut out triangles at creases to form four separate pieces.
Step 2: Cut a pattern piece the finished size of your pillow. This pattern paper was cut at 16" square. Step 6: Using one of the four triangles to double check the cut measurement. Given that the original square was 16" x 16", the “long side” of these triangles should be 8".
Step 3: Fold 16" x 16" square in half to form a triangle. Step 7: Add your seam allowance around the entire perimeter of the piece. I used half inch seam allowances. Mark with pin.
Step 4: Fold in half again.
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»Custom Fabric Treatments
Step 8: Using a marking device (I used chalk), draw your cut mark around the entire piece.
»Natural Woven Shades
Note: WE WANT THE FRAME IN THE AD. The live area is 3.6” x 9.75”. Crop/trim marks are an additional 0.125” from the sides of the live area. THIS AD TO gO INTO THE MARCH-ApRIL INDuSTRy SHOW ISSuE: VIVA LAS VEgAS MAgAzINE.
Step 9: Cut piece. Make sure you fold in half to double check the symmetry of your cut piece.
»Custom Roll Shades »Solar Shades »C.O.M.
custom window treatments there is no substitute for 40 years experience
Step 10: Dry fit all four pieces together.
Step 11: Seam two triangles together at a time using half inch seam allowances (or the specific seam allowances you have planned for previously).
Step 12: Double check your pattern match at seams.
»Custom Roman Shades
»Custom Drapery
»Natural Woven Shades™
»Solar Solutions™
Step 13: Check both halves before joining as one. EST. 1973
Castec Sales Company 7531 Coldwater Canyon Ave., North Hollywood, CA 91605 Tel: 800 828 2500 Fax: 818 503 8360 Email: sales@castec.com www.castec.com © 2011 Fabritec, LLC. All rights reserved.
crop/trim marks
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Step 14: Press seams open.
Step 15: View of completed front.
Step 20: Insert pillow form and hand sew closed. Here I added a stripe piece of fabric to the back side and in this view I made sure the stripe matches up with the front side before I hand sewed closed.
Step 16: Solid fabric for back side (napped sateen would also be serged to the back side of this piece). Make sure to add your seam allowance to finished cut size to match up with finished front.
Step 21: Finished pillows. Step 17: Sew welt cord (if desired) around perimeter of front piece, clipping corners.
Step 18: Place face sides together and sew, leaving a large portion open on one side for pillow insert.
Step 19: Clip corners and turn right side out.
Jill Ragan Scully is the owner/operator of Impressive Windows & Interiors, a fabrication and design studio located in Hastings, MN. She is also the WFCP Workroom Certification Director, managing the online workroom certification program.
WFCP At IWCE 2015 Stop by The Construction Zone to get more fantastic how-to advice and instruction. Plus, this year the always popular the vignettes have been created as part of the first annual WFCP Window Fashions Artisan Project. We documented some of the WFCP Artisan Project in the previous issue, and in Las Vegas, youâ&#x20AC;&#x2122;ll be able to see, in person, what six talented fabricators developed and created specifically for the show!
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TRENDS
The Benefits of The Heimtextil 2015/16 trend forecast The trend team at Heimtextil chose “Experience” as their main theme for 2015/2016. “Textiles are the perfect vehicle for inspiring, sensory and interactive experiences,” explained Anne Marie Commandeur of Stijlinstituut Amsterdam, a trend team member. Under that heading are four design directions that illustrate the new ways ‘experience’ is critical to market success. “An experience involves not one sense but all five, triggered together to raise the hairs on your neck and make you feel alive,” added Commandeur. “An experience confirms our existence and the fact that you can share it with others is a comforting thought in an uncertain world.” V Sensory A tech-focused direction that encourages further exploration of the links between science and design, all with the goal of increasing our well-being. Textiles are designed with built-in response systems that react to changes light or temperature. Super-sensory fabrics draw on the huge variety of tactile effects to soothe or excite, to stimulate or comfort, depending on the need and circumstance. For this trend directive fabrics can be light, airy and feminine, or conversely treated for varnish-like or oily finishes. It all depends on the sensory response you’d like to evoke.
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Memory The merging of craft and technology allows designers to create new items with timeless values. The modern lifestyle is one that emphasizes genuine well-being and encourages the use of honest, familar textiles and materials. There is a re-evaluation of craft that allows for growth and progression. Traditional fabrics—denim, wool and linen—in familiar patterns revived for today.
Mixology Inter-cultural exchange has produced a generation raised on cultural fusion. There is no design conflict to combine African mud cloth with 18th c. brocades. In face, experimentation and the interaction of different identities is critical. Patterns, prints and colors collide—African tribal design meets 3D rave motifs, retro with futuristic, digital with organic. The history of recycling and product hacking endemic to developing nations has inspired a host of new applications for First World consumers. The result is a feeling of independence from conformity of any kind.
WF-VISION.COM | JAN/FEB 15 | 51
Discovery Designers are taking ever greater account of the planet’s valuable resources—turning to science to investigate the properties qualities of exotic materials. They also look to the newly unveiled depths of space, searching deep in the cosmos for ancient light and primeval dark. The play of light and dark, as it illuminates and shadows, dazzles and disguises, is key to this direction.
Susan Schultz At IWCE 2015 Vision editor Susan Schultz will be featuring color and design trends from the leading forecasting companies and international trade shows in her seminar “Forward Motions: Interior Design Trends for 2016 and Beyond” on Wednesday, January 21. Join her to see what new patterns and materials will be taking the spotlight in next 18-24 months, as well as learning the underlying trends behind these design movements. 52
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WHATâ&#x20AC;&#x2122;S
YOUR
TREND?
fabrics. trimmings. hardware.
800.945.3838
visit the new www.trend-fabrics.com
TRENDS
A
of the Future
A Mix Trends 2015/16 preview Another sneak peek from Susan Schultz’s “Forward Motions” trend seminar in Las Vegas, these two Winter 2015/2016 themes were developed by Gudy Herder of Eclectic Trends for Global Color Research. Schultz’s seminar will feature palettes and design themes from various international color trend resources for 2015-2016. V
DUSKY BErry These berry colors are not the cheerful summer inspiration, but a darker, more moody approach. The atmosphere is one of creative luxury, with materials such as velvet, leather, dyed feathers and fur, dark wood and rough, weathered textures. The palette is based around a shaded, muted mulberry—seen in each version of these variations—with touches of saffron, forest green, deep blues and other berry tones.
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SCANNED There is sense of discovery, in both the negative and positive sense, to this trend. Traffic cameras, security screenings, GPS tracking â&#x20AC;&#x201D;all contribute to a sense of invasionWe are more and more scanned in different senses. On the other hand, there is a beauty to the transparency and fragility revealed by x-ray photography. The revelation of hidden structures helps us explore under the surface. The general mood is one of cloudy transparency and light, transluscent layers. Look for paper-thin silks, tulle and printed sheers in pale, muted palette, grounded by charcoal and a deep, warm grey.
WF-VISION.COM | JAN/FEB 15 | 55
TRENDS
Raw Classics A yearning for the essentials
“Design for design’s sake is passé,” said Hilde Francq, chief forecaster for Belgian color trend company Box3. “The retro trend from previous seasons showed us that new is not necessarily better.” The result is a renewed respect for the classics: the trench coat, the cast iron pot, the wooden chair. Such sober, functional products are flourishing; an emphasis on quality due to craftsmanship. The materials for this trend are pure and tactile: concrete, wood and linen, sometime given
Raw Classics
a twist by adding an unexpected contrast.
Ivory
Can grey
Weak moss
Cliff grey
Warm umber
Weak moss Sober red
Cliff grey Ultra jeans
Ivory
Almost black
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tegrity of the he merits of
Closer Look Box3 en.box3.be Facebook: facebook.com/Box3ColorWorks Twitter: @Box3_ColorWorks Blog: box3colorworks.tumblr.com THIS PAGE: “There’s a tangible respect for the design integrity of the classics because homeowners recognize the merits of natural materials and quality craftsmanship,” —Simon Alderson, of twentytwentyone, a furniture retailer. OPPOSITE PAGE: This trend revalues classic colors through innovative contrasts. Ivory and grey are combined with various moss green tones. Dark blues form a solid foundation, with red as an uplifting accent.
wentyone)
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BEAUTY Designers and window treatments have a complicated relationship. There is usually no single feature that can better enhance a roomâ&#x20AC;&#x201D;yet convincing clients of their value is often a struggle. The following pages acknowledge the skill and dedication of those designers who conceived and managed to completion window fashion projects that clearly prove the value of beautifully-made custom window treatments. Congratulations to all the 2015 Envision competition winners, including
CHRIS HARRELSON & AMY HUNLEY, the 2015 Designers of the Year. WF-VISION.COM | JAN/FEB 15 | 59
2015 ENVISION DESIGN COMPETITON
The Value of
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2015 ENVISION DESIGN COMPETITON
Designers of the Year and First PLACE, Motorized Treatments
Design Concept For a Gulf-front Florida home, privacy and light control issues clearly had to be balanced against optimizing the spectacular views. Working as co-designers on the window treatments with Bevin Jones , of A Boheme Design, Chris Harrelson and Amy Hunley developed a series of seemingly simple, functional treatments for almost every room in the home, all featuring user-friendly motorization that did not require extensive rewiring. The nearly double-height windows in the living and dining room, which look out over both the Gulf and the pool with outfitted with ripplefold draperies over sheers, mounted on Forest Group Busche motorized rods, in a polished chrome finish. “We specified these not just for their looks,” explained Harrelson, “but also because the 10-year warrantied motor is ultra-quiet. Given that the drapery panels were 12 feet tall and 30 feet wide, the motor’s pulling capacity for up to 160 pounds ensured proper functionality.” Added benefits included the motor’s 110-watt “plug and play” installation that will work with any U.S. power supply as well as the ability to manually operate should the power go out, which Hunley notes is a common occurrence along the coast. In the master bedroom another Forest Group Busche system was used for a blackout drapery over battery-operated, side-channel blackout roller shades. The shades were installed on both the doors to the terrace and the transoms, ensuring total blackout. Similar shades were installed in the master bath. For the kitchen Harrelson and Hunley specified Somfy battery motorization for the sheer roller shades set in a slim-line installation inside the window frames. “This system offered easy, two-button, up-and-down remote operation,” explained Hunley, “and easy living is the reason for having a beach house after all!”
DETAILS
Credits: Designers: Chris Harrelson and Amy Hunley, Drape98 Express, LLC, Destin, FL and Atlanta, GA; and Bevin Jones, A Boheme Design, Rosemary Beach, FL. Workroom: Drape98 Express, LLC. Installer: Brandon Hall, All Install, Destin, FL. Drapery fabric, dining and living rooms: Bart Halpern, Artemis Medusa Pleat in bright white, with cotton lining. Sheer fabric, dining and living rooms: Soleil Bleu, Lumina, WE 6094/090. Drapery hardware, dining and living rooms: Forest Drapery Hardware, Busche double rod, 1 1/8" motorized decorative metal pole set in polished chrome. Kitchen shades: Coulisse, Jault S01- 250 in Shift Sand from Unique Wholesale, Somfy battery motorized with reloadable battery wands, Telis 4 channel remote control. Master bedroom shades: Coulisse, Muechen 6200 in blackout white from Unique Wholesale, Somfy battery motorized with reloadable battery wands and side channeling, Telis 16 channel remote. Drapery fabric, master bedroom drapery: JAB Anstoetz, Carrie in 97440-091 with blackout lining. Drapery hardware, master bedroom: Forest Drapery Hardware, Busche single rod, 1 1/8" motorized decorative metal pole set in polished chrome. WF-VISION.COM | JAN/FEB 15 | 61
2015 ENVISION DESIGN COMPETITON
Chris Harrelson & Amy Hunley, WFCP Drape98 Express, LLC
2015 ENVISION DESIGN COMPETITON
Judy Ciaciura, WFCP, DJ’s Draperies and Interior Design Second Place, Motorized Treatments Design Concept A combination of 10 windows in various shapes, heights and angles created a unique challenge in the dinette/kitchen this townhouse. Located on a prime golf-course site, maintaining the views was as important as privacy concerns, and given the number of windows, motorization was practically a necessity. “The added benefit of motorizing all the shades was that it also eliminated visible lift cords,” Judy Ciaciura added. Hunter Douglas Solera PowerRise shades were selected based on the available range of fabrics, colors and pleat styles. Because the customer didn’t want to install additional outlets, the battery control option was specified with an RF wireless wall switch. The shades were programmed in three control groups—group one operates the shade on the door, group two operates the dinette bay shades and group three operates the shades around the sink—and there is also an “all shades” option. Valances were designed to help unify the room and also serve to conceal the fully raised shades. The valances, with an arched design based on the shape shared by three of the windows, was crafted so that its main sections could be lengthened as needed to fit the different widths while key measurements such as the high point of the arch and the drop of the jabots remained consistent. The end result was a unified design that is beautiful and practical.
DETAILS
Credits: Designer: Judy Ciaciura, DJ’s Draperies and Interior Design, Little Canada, MN. Workroom and installer: Designer’s Workshop, Las Vegas, NV. Photographer: Bryanna Gass Sources: Valance fabric: Maxwell Fabrics, Capricio in dust. Valance trims: Wisconsin Draperies, Conso 1140 gimp and 21976 cord in black; . Expo International, Joanna beaded teardrop trim in black; Novel, Lucerne trim 30291 in vanilla. Shades: Hunter Douglas, room darkening Solera PowerRise in cobblestone, with Agate DC power supply. 62
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2015 ENVISION DESIGN COMPETITON
Judy Ciaciura, WFCP DJ’s Draperies and Interior Design Second Place, Specialty Window Fashions Design Concept In the master bedroom of the same Las Vegas home as Ciaciura’s motorized kitchen project, she faced a similar array of variously-shaped windows and doors. Again, the goal was unify these while preserving access to a set of French doors and the arched window details. Given the desert location, room-darkening was also a critical concern. A silk fabric in an antique gold color enhanced with vertical beading was a glamorous option to coordinate with the wall and carpet as well as compliment the bedding. The box pleated valance was shaped to echo the arched windows and features a gathered cuff with iridescent studs. This detail helps balance out the extra length necessary for the valances to disguise the different window heights. “A template was made so that the valance was fabricated to exactly follow the lines of the arches and the bay windows,” said Ciaciura. “This was critical in making sure everything would fit, given the soffit above the bay and the clearance needed for the doors.” Matching stationary panels serve to disguise the differing spaces between the windows, while motorized room-darkening shades allow light control at the touch of a button. To make the existing bedspread ensemble worthy of the new draperies, Ciaciura used the same silk to make some additional throw pillows, embellishing each differently with crystal beading, brooches and appliques. To complete the space, she added a custom bench at the foot of the bed featuring a crystal-tufted black velvet top and a box pleated skirt detailed with crystal cording.
DETAILS
Credits: Designer: Judy Ciaciura, DJ’s Draperies and Interior Design, Little Canada, MN. Workroom and installer: Designer’s Workshop, Las Vegas, NV. Photographer: Bryanna Gass Sources: Valance and drapery fabric: L..A. Fred, embroidered beaded stripe in mocha. Valance and drapery lining: Trend, #01712 in cedar. Valance crystal accent: Diamond Head, iridescent diamond in black finish. Shades: Hunter Douglas, Solera PowerRise room darkening in cobblestone with Agate DC power supply.
WF-VISION.COM | JAN/FEB 15 | 63
2015 ENVISION DESIGN COMPETITON
Brandi Renee Day, WFCP, Brandi Renee Designs, LLC First Place, SPECIALTY WINDOWS Design Concept A 25-foot high window wall fitted out with beautiful architectural molding required a suitably appropriate treatment. An additional factor to take into consideration was a long, narrow arched window, sited on the landing that both was and was not part of the window wall. A range of different designs and scaled approaches were considered before Brandi Renee Day and her client settled on this variation of swags and jabots. “A center arched swag and jabot treatment brings the window group together and also repeats on the adjoining arched staircase window,” Day explained. Silk velvet banding with bouillon fringe overlaid with beaded trim was applied to a classic damask. Airy, metal hardware in a soft gold finish is decorative without being intrusive. On the side windows, a mirrored crinkle sheer trimmed with the same velvet banding and beading further unifies the design while also supplying additional weight to help with the drape of the fabric. “I had purchased some massive 4 foot tiebacks a year earlier,” Day said, “waiting for just the right project. This was it! We added just added crystal-beaded bullion trim to each in order to pull together the entire look.”
DETAILS
Credits: Designer and workroom: Brandi Renee Day, Brandi Renee Designs, LLC, Southlake, TX. Installer: Adam Gonzalez, Brandi Renee Designs, LLC. Photographer: Samantha Day, Brandi Renee Designs, LLC. Sources: Sheer fabric: Softline Home Fashions, Mirror Cream Sheer. Valance fabric: Swavelle/Mill Creek Fabrics Inc, Pippa Wheat in light tan Velvet banding: Five Star Fabrics, brown velvet. Bullion trim: Home Fabrics & Rugs, gold and black bullion. Bullion gimp overlay: Rose Lace & Braid, chocolate gold gimp header. Beaded trim: Expo International, Isabella in dark brown. 64
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Booth #813
2015 ENVISION DESIGN COMPETITON
BARBARA LAZZARA, INSPIRED WINDOWS, LTD. First PlaCe, Combination Treatments Design Concept A tall, deeply-tufted velvet headboard made an impressive statement in this master bedroom and it was Barbara Lazzara’s job to make sure the window treatments measured up. The windows themselves were not a matched set, so one of Lazzara’s goals was to use the window treatments to disguise this discrepancy while emphasizing the glamorous mood set by the headboard. “The windows face north, so while extreme sun wasn’t a problem, there was a rather unsightly view of the neighbor’s roof,” Lazzara explained. “Silhouette shades allowed for filtered light while minimizing the view.” Layered over this she specified a stationary panel to help balance the left and right window proportions. The faux silk fabric, with its subtle ivory, champagne and taupe stripes helped bring the various neutrals in the room together. This was lined in an ivory blackout sateen, which provided both color integrity and additional body for the lightweight fabric. “The client loved the idea of using a velvet similar to that of the headboard for the cornices, so that the finished design would give the appearance of a continuous look across the span of the room,” she said. The velvet chosen had a nap that allowed it to be railroaded while keeping its luster, meaning no seams would interrupt the flow of fabric. “Rhinestones were added to the cornice, providing an extra touch of the ‘New Hollywood Glam’ the client was looking for.”
DETAILS
Credits: Designer: Barbara Lazzara, Inspired Windows, Ltd., Addison, IL. Workroom: Knot Just Sew-Sew, Sugar Grove, IL. Installer: Motorized Window Treatments, Schaumburg, IL. Photographer: Jamie Matthews Photography, Glendale Heights, IL. Sources: Shade: Silhouette, Hunter Douglas. Drapery panel fabric: Castaway, New Point Fabrics. Drapery lining: United Supply Co., Roselle, IL. Cornice fabric: Plush Ivory, Kravet. Rhinestone accents: Custom provided by Knot Just Sew-Sew. 66
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2015 ENVISION DESIGN COMPETITON
Leigh Skinner Anderson, WFCP, Willow Drapery & Upholstery SeCond Place, Combination Treatments Design Concept “There’s nothing better than a client who stays with you over the years,” said Leigh Skinner Anderson. “My first designs for Victoria Romic of Winnetka, IL, were her window treatments and bedding when she was a newborn. The day after she was home from the hospital the installer and I were there with the blackout roller shades, a bumper pad and adorable valances. Now I’m very happy to have designed her first ‘big girl’ bedroom.” Cafe shutters and blackout roller shades for the lower layers provide both light control and privacy. The valance design features a slender cornice top softened by gathered swags and jabots. The white cord trim features Turkish knot accents on each jabot, a detail that is picked up agaon on the corners of two of the toss pillows. The valance is lined in the same vine pattern Anderson used for the bedding. “You rarely get the chance to mix patterns like this—one vine pattern at the window and another on the bedding—it really has a wonderful effect. The periwinkle tassel fringe along the bottom of the shades is one of my favorite details and helps further tie all the elements together.”
DETAILS
Credits: Designer: Leigh Skinner Anderson, Willow Drapery & Upholstery, Glenview, IL. Workroom: Willow Drapery & Upholstery. Installer: Garrett Swanson, Home Fashions Unlimited, Palatine, IL. Photographer: Barry Rustin, Barry Rustin Photography, Highland Park IL Sources: Shutters: Lafayette Interior Fashions. Roller shade: Lafayette Interior Fashions. Valance fabric: Trellis Vine in periwinkle, Robert Allen. Bedding fabric: Trellis Vine Vignette in periwinkle, Robert Allen. Trims: Robert Allen. WF-VISION.COM | JAN/FEB 15 | 67
2015 ENVISION DESIGN COMPETITON
Barbara Elliott, WFCP, & Jennifer Woods, Decorating Den Interiors FIRST PLACE, Curtains & Draperies Design Concept In this bright room the colors and patterns are bold, but not overwhelming. A home office that also serves as a guest room, the window treatments needed to be both fashionable (highlighting the architectural detail of the window) and functional (providing light control and privacy for overnight guests). “Inspiration for the color scheme came from an artwork [shown left] in the client’s collection,” Barbara Elliot said, “giving us a palette of citrine and aqua with orange and spring green as accents.” A Roman shade in a tint of the citrine was designed for light control on the lower portion of the window, leaving the arch visible. Panels in a bold graphic citrine, detailed with a leading edge in green silk, were mounted above the arch, covering two smaller sidelight windows. Brushed nickel hardware with square rings and Swarovski crystals finials provide just the right ‘edge’ to fit this bold interior.
DETAILS
Credits: Designer: Barbara Elliott & Jennifer Woods, Decorating Den Interiors, Stone Mountain, GA. Workroom: Finest Design, Norcross, GA. Installer: Jon Kemmerer, Tucker, GA. Photographer: Scott Johnson, Scott Johnson Photography, Woodstock, GA. Sources: Roman shade fabric: Carole Fabrics, Rivington in citrine. Drapery fabric: Duralee, 20993-66 in yellow. Drapery banding fabric: Carole Fabrics, silk dupioni in leaf. Drapery hardware: JF Fabrics, items FNS9007, RIM9050, RDM9106. Chair interior fabric: Duralee 15382-439 in pool. Chair back fabric: JF Fabrics, 64J5551 in quartz. 68
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2015 ENVISION DESIGN COMPETITON
Jessica Deal Fadgen,, Sheffield Furniture & Interiors SeCond Place, Curtains & Draperies Design Concept When the client approached Jessica Deal Fadgen and Paige Patterson, she had already taken steps to update her neutral bedroom into something more colorful by painting and wallpapering. However, against the bold new wall color, the original white wooden blinds looked too stark. When the client mentioned her husband liked to sleep in when possible, the design team suggested blackout-lined drapery panels to bring more color and pattern into the room, while providing better light control than just the blinds. After falling in love with the suzani-inspired print, a medium-scale stripe in a complementary color was selected for the lift-style swags. “We decided on this look as it helps fill in the large amount of wall space above the windows and balances out the visual weight of the draperies,” explained Fadgen. “They were deliberately designed with minimal fullness so as to not distort the woven stripe.” The bottom edges were micro-welted to provide a clean finish and to help the horns keep their shape. Fadgen then had the rosettes customized so that the spindle was long enough to clear the blinds and the draperies. “The client was thrilled and plans to finish the design by ordering custom bedcoverings in coordinating fabrics,” Fadgen added.
DETAILS
Credits: Designers: Jessica Deal Fadgen and Paige Patterson, Sheffield Furniture & Interiors, Phoenixville, PA. Workrooms: Regina Milano, Shrawder Workroom, Phoenixville, PA and Merril Y. Landis, Telford, PA. Installer: Jeffrey D. Wright, Lansdale, PA . Photographer: Jonathan Friedrich, Telford, PA. Sources: Drapery fabric: Fabricut, The Cape in garden. Valance fabric: Fabricut, One World in garden. Wood blinds: existing. Traverse rods: Kirsch. Valance rosettes: The Finial Company, items SEC2 in flat black, customized. WF-VISION.COM | JAN/FEB 15 | 69
2015 ENVISION DESIGN COMPETITON
TINA FONTANA, WFCP, FONTANA DESIGNS, LLC FIRST PLACE, DECORATIVE HARDWARE & TRIM Design Concept The most amazing aspect of this large living room with its full wall of windows and doors is the view outside. Any window treatment would need to provide easy access to all the doors while helping to integrate the interior with the exterior. “The client had the leather sofa with nailhead trim, the Oriental rug and the chandelier as key pieces,” said Tina Fontana, “so I decided to build my design around those elements, as well as the outdoors. I immediately thought of using Tableaux—it would tie in with the chandelier while providing the type of architectural detail that links interior and exterior.” Fontana selected a paisley fabric that incorporated the warm palette of the rug and designed narrow stationary panels to fit in the 15" space between the doors. A single width of fabric was given a six-pleat construction to provide fullness, each pleat accented with a nailhead and the top of each panel detailed with constrast cording to match that used on the upholstered chairs. These were then mounted on boards to allow for full returns on each side, giving a finished look. Pairs of scroll tie-backs, installed at mirrored angles above the panels provide the illusion of supporting the design, while helping to draw the eye around the room. She developed a scroll pattern to fit the transoms above the doors to fill in those open spaces and further link the windows together with the rest of the room. “I knew from the beginning of this project that Tableaux along with the nailheads would transform this entire job and make it complete inside and out,” she said.
DETAILS
Credits: Designer and installer: Tina L. Fontana, Fontana Designs, LLC, Crofton, MD. Workroom: Teodosia Elvambuena, Fontana Designs, LLC. Sources: Drapery fabric: Fabricut, Commonwealth in ruby. Drapery lining: Hanes Fabrics. Micro cord and nailheads: Rowley Co. Decorative scroll tieback holders: Houseparts, color 22. Tableaux: Helser Brothers. Drapery hardware: Kirsch. Chair upholstery fabric: Fabricut, Treasure in lagoon. 70
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Second Place, Decorative Hardware & Trim
DETAILS
Credits: Designer: Pamela RyallsBoyd, Decorating Den Interiors, Morgan Hill, CA. Workroom: Drapery Enterprises, Santa Cruz, CA. Installer: Dan Turl, Drapery Enterprises. Photographer: Bernardo Grijalva, Bernardo Grijalva Photography, San Jose, CA. Sources: Drapery fabric: Trend 02299-T in pesto. Bird, grape and leaf medallions: Orion Ornamental Iron in burnt gold. Bird on branch finials, rods and rings: The Finial Company in bronze patina.
Design Concept This charming breakfast room in a historic home deserved equally charming window treatments. Pamela Ryalls-Boyd selected some pale green sheers to filter the morning light, but the hardware, chosen to complement the handpainted murals that decorate the walls, is clearly the star feature. Medallions of clustered grapes and leaves decorate the arch, while a fluttering bird perchs on the branch-like finials, complete with twining leaves. “The curved walls and different windows presented a design challenge,” said Ryalls-Boyd, “but the traditional, but minimal window treatment, accented by the whimsical hardware, tied everything together.”
WF-VISION.COM | JAN/FEB 15 | 71
2015 ENVISION DESIGN COMPETITON
Pamela Ryalls-Boyd Decorating Den Interiors
2015 ENVISION DESIGN COMPETITON
Camille Moore, Moore & Moore Design LLC FIRST PLACE, Soft Shades Design Concept For the second annual O’More Showhouse, sponsored by Traditional Homes magazine, Camille Moore worked with Susan Besser, ASID on the design of a Roman shade for the butler’s pantry in this 1904 Queen Anne style home. When Moore saw the wallpaper pattern Besser planned to use, she had her inspiration. “My workroom manager and I had taken a Celtic Banding workshop from Leslie Fehling,” Moore said, “so I proposed adding Celtic detailing to the shade, echoing the design of the wallpaper.” It was determined that three complimentary designs would be used—a large motif at the top of the shade, a mid-sized variation on either side and a smaller version for the bottom edge. Created in a different colorway of the same silk used for the shade itself, the banding is a subtle but distinctive embellishment, a perfect fit for the elegantly restrained space. To maintain the design, the shade was blackout-lined to prevent the strings and rings from creating shadows.
DETAILS
Credits: Designers: Camille Moore, Moore & Moore Design LLC, Franklin, TN; and Susan Besser, ASID, Franklin Preservation Associates, Franklin, TN. Workroom: Camille Moore, Moore & Moore Design LLC. Installer: Rudy Moore, Moore & Moore Design LLC. Photographer: Camille Moore and Brian Meneguzzi. Sources: Roman shade fabric: Duralee, Cypress silk dupioni in glacier. Roman shade trim: Duralee, Cypress silk dupioni in platinum. Blackout lining: United Supply, Blackout50. Wallpaper: Schumacher, #2707211 in silver. 72
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2015 ENVISION DESIGN COMPETITON
Tonie VanderHulst, Luv2Dezin, Deziner Tonie & Associates Decorating Den Interiors Southern California First Place, TOP TREATMENTS Design Concept This dining room is highly visible—it’s located off the living room and a grand double-height foyer, separated only by two columns. It can also be seen from the kitchen, as well as a second story catwalk, which meant the window treatment needed to be striking without being overwhelming. Both the designer and the client fell in love with the classicallystyled embroidered silk used on the lambrequin. The fabric was interlined to add body, trimmed in a beaded gold tassel fringe and hung from a custom twisted wood rod with complimentary custom iron finials. Underneath an operable sheet in shimmering gold filters the afternoon sunlight while multi-colored silk side panels pull together the rich palette of gold, russet, brown and ivory. The finished result is a window treatment that is undeniably elegant, but not overpowering.
DETAILS
Credits: Designer: Tonie VanderHulst, Luv2Dezin, Deziner Tonie & Associates —Decorating Den Interiors Southern California, Redlands, CA. Workroom and Installer: Luv2Dezin, Deziner Tonie & Associates —Decorating Den Interiors Southern California. Photographer: Paul Emberger, Los Angeles, CA Sources: Lambrequin fabric: Fabricut, Clemens in document. Drapery panel: Fabricut, Diaz in crimson. Drapery sheer: Fabricut, Soft Organza in cashmere. Drapery hardware: Paris Texas Hardware. Finials: Helser Brothers. 74
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Second Place, Soft Shades Design Concept “I love using Roman shades in bedrooms,” VanderHulst said. “It’s a beautiful way to bring color and pattern into the room while providing the ultimate services and light control and privacy.” In this often-used guest suite the windows received morning light so the blue taffeta Roman shades with fabricated with blackout lining. Silk paisley panels combine the radiant blue, warm gold and a touch of fuchsia in one elegant pattern. “Repeating the colors allows the room to feel larger and also softens all of the edges at the windows,” VanderHulst explained. Custom designed hardware is outfitted with glass finials, a shimmering touch that is repeated in the shade’s beaded trim.
DETAILS
Credits: Designer: Tonie VanderHulst, Luv2Dezin, Deziner Tonie & Associates—Decorating Den Interiors Southern California, Redlands, CA. Workroom and Installer: Luv2Dezin, Deziner Tonie & Associates —Decorating Den Interiors Southern California. Photographer: Paul Emberger, Los Angeles, CA Sources: Roman shade: Horizons Window Fashions, silk dupioni in hydrabad. Drapery panel fabric: Kravet, 3671-97. Drapery panel trim: Kravet. Drapery hardware: Helser Brothers. and Orion Ornamental Iron. Duvet cover fabric: Duralee, 800255H-4. WF-VISION.COM | JAN/FEB 15 | 75
2015 ENVISION DESIGN COMPETITON
Tonie VanderHulst, Luv2Dezin, Deziner Tonie & Associates Decorating Den Interiors Southern California
2015 ENVISION DESIGN COMPETITON
Heather McManus, Artistry Interiors Second Place (TIE), Top Treatments Design Concept This long narrow space, with three windows set close together along one wall and a large window dominating one end of the room, turned out to be the perfect setting for a series of what Heather McManus calls “butterfly swags.” “This style of swags brings your eye up and around the room, to create a seamless flow,” she explains. Matching drapery panels were installed over the operable sheers the client already had in place, to complete the look. “The persimmon-colored damask pops off the cream, faux-finished walls and set the tone for the entire project, ” she added. “The glass bead tassel trim picks up the colors beautifully and adds some sparkle. Another key factor in choosing this trim was that the length of the beading means it hangs consistently on both the sway and the leading edge of the drapery panels.”
DETAILS
Credits: Designers: Heather McManus, Artistry Interiors, Kinnelon, NJ. Workroom: Saliha Ahmedi, Elegant Touch, Boonton, NJ Installer: Ken Beeckman. Photographer: Wing Wong, Memories TTL, Rutherford, NJ. Sources: Valance and drapery fabric: Robert Allen, New Look in pomodoro. Trim: Kravet, T30490-24. 76
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TM
fabric
Booth #701
TOLL FREE 1 844 9 WILSON (1 844 994 5766) FLAME RETARDANT
BLAZE-BAN
2015 ENVISION DESIGN COMPETITON
Ellee Nolan Asaro, Trade Mart Interiors Second Place (Tie), TOP TREATMENTs Design Concept The Great Gatsby was the inspiration for this Art Deco-style design of arched cornices with waterfall inverted pleat panels. Playing up the Deco theme, Ellee Nolan Asaro specified vinyl for cornice upholstery, black with a 5" border trimmed in oyster. The centerpiece is a custom Tableaux medallion, in an antique silver finish. Nolan Asaro backed this in the oyster vinyl, giving the piece a dimensionality and impact beyond that of a basic silhouette. Dropping the end point of the medallion below the cornice face also added to the 3-D effect. To accent the room’s height as well as the Deco concept, Nolan Asaro installed 124" inverted pleat panels over the cornice, stapling them to the top with a tacking strip. At the glass, traversing sheer panels, detailed with embroidery and sequins are an additional glimmering touch. “These were custom designed so that the detail started 18" from the top, right where the arch window ends,” she explained. She notes that there were some tricky elements to the project. The center arch was higher than the sides, but the contour of the cornices needed to stay the same, which required some calculations. And making sure all the mitered corners fit evenly is always a concern with bay and bow windows. But the striking outcome was clearly worth the effort.
DETAILS
Credits: Designer: Ellee Nolan Asaro, Trade Mart Interiors, Staten Island, NY. Drapery workroom: Lina Fontana, New Horizons, Staten Island, NY. Upholstery workroom and installers: Bally Hewing, Nick Asaro, Trade Mart Interiors. Photographer: LilGreen Photography, Hazlet, NJ. Sources: Vinyl fabric: Novel Fabrics, 34997 in onyx and 35072 in oyster. Drapery panels: Unique Fabrics, Portico in pristine. Sheer panels: Gianti Fabrics. Gimp: Europatex, 0212 in antique. Medallion: Amoré, Tableaux, custom design in antique silver. 78
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Booth #509
2015 ENVISION DESIGN COMPETITON
Michelle Pabarcius, Design Solutions First Place, Whole Room Integration Design Concept Michelle Pabarcius’ brief was to design a room that would be rich in detail, while providing a serene retreat from the hectic central London neighborhood right outside the windows. “The inspiration was 17th century French design, adapted for modern day living,” Pabarcius explained. “Every aspect of the room was redesigned, with all the various elements carefully integrated to a cohesiveness end result.” She realized the curtains couldn’t be in the grand style of typical 17th c. rooms, because that would draw attention to the windows and thus, the busy street beyond. The curtains needed to play a supporting role. A muted color palette with hints of blue was chosen to provide a calm atmosphere. “A specialist painted the mouldings to blend into the new Marmorino polished plastered walls, and an elaborate gilded antique mirror was centered between the windows. Its reflection now places one’s attention on the quiet small garden courtyard at the back of the house,” she said. The curtains are the darkest color used in the room, helping define and frame the mirror and the garden view. A simple design of grommet panels contrast-lined with a deep, but muted blue, the gilded poles and finials were choosen to complement the mirror. A delicate embroidered lace panel adds the visual detail interest for the window and camouflages the street, yet lets light in. Blackout blinds provided another layer of privacy. The curtains also frame the lead garden urns on pedestals that are in front of the windows. The combination of the urn with the lace panels means the busy street outside is no longer noticeable and that passersby have no view inside. The ceiling too references the outdoors as it is subtly painted as the sky. The room now seems as if it was transported to a tranquil setting.
DETAILS
Credits: Designer: Michelle Pabarcius, Design Solutions, London, England, UK. Workroom and Installer: Curtain Girls Ltd., Bury St Edmunds, England, UK. Photographer: Luke White and Christina Franco, London, England, UK. Sources: Drapery fabric: Alton Brook, Maharani silk in cold taupe. Curtain lining: JAB , Pearly Taft, CH1201087. Lace panel: English Home, Josephine Wide in ecru, EN535LL. Roller blinds: Lightplan in nuthatch. Drapery hardware: R. Vastley Gold, Pugin finials and 2" curtain poles. Pair of urns: Josephine Ryan Antiques. Wall mouldings: J.P. Weaver. Specialist painting of mouldings and ceilings: Hannah Eustace and Will Foster. Mirror panel: DKT Artwork. Small sofa: Guadarte, S.A. camelback in maizo. 80
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Vision_JanFeb15.indd 80
12/12/14 6:28 PM
2015 ENVISION DESIGN COMPETITON
Mary Susan Bicicchi, ASID, Interiors by Mary Susan Second Place, Whole Room Integration Design Concept Inspired by a boutique hotel theme, this room began with the beautiful textured chandelier. Shades of silver, charcoal and gray create an ombré effect unifying the various textures and materials used in the space. “The window treatment was essential to pulling off this very glamorous room,” said Mary Susan Bicicchi. “The header for the drapery panel was created to lend an architectural element, mimicking finger molding. In the past I have used smocking tape to do pencil pleats, but my workroom and I wanted to create a larger pleat without any interruption from the tape to give it a larger scale.” After some experimenting, the result was these 10-inch long pleats. The panels, in a silvery fabric that mimics Thai silk, were mounted outside the window frame over a faux Roman shade with contrast piping detail and a delicate tassels fringe. “The clean lines of the architectural pleating of the drapery panels contrasts wonderfully with the chandelier, while the textured wallpaper adds an organic feel to the room,”said Bicicchi. “This dining room is an example of today’s modern luxury and how drapery is the icing on the cake!”
DETAILS
Credits: Designer: Mary Susan Bicicchi ASID, Interiors by Mary Susan, LaGrange, IL. Workroom: Barb Albrecht, The Drapery Source, Lisle, IL. Installer: Roger Smith, The Drapery Source, Lisle, IL. Photographer: Werner Straube, River Forest, IL. Sources: Shade fabric: Kravet, 32301-11. Drapery panel fabric: Kravet, 29543-11. Shade trim: Kravet, T30612-81. Chandelier: Cai Showroom, Merchandise Mart, Chicago, IL. Wallpaper: Romo. Rug: Lapchi. Host and hostess chairs: Kravet. Side chairs: Duralee. Buffett: Abner Henry. WF-VISION.COM | JAN/FEB 15 | 81
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