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01/02 16 IWCE 2016 SHOW ISSUE
NEW COLORS
COMING IN SPRING
2016
Established in 1926
COORDINATING SHADE & DRAPERY FABRIC RANGES
BOSTON II SHADE & DRAPERY FABRIC RANGES New colors in Boston II Roller Shade and Drapery Fabric coming out Spring 2016
STAND S125 phone: 908 994 1700 email: sales@wilsonfabrics.com
These fabrics have been designed as coordinates for a complete mix and match story throughout the home so customers can keep a consistent look and color scheme in a mix of curtains and shades. To highlight the coordination of these ranges, we have renamed Avalon Drapery to Boston II, so the roller shade range and drapery range are called the same name; BOSTON II. New colours due for release in Spring 2016.
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01/02.16 Volume 37 / No. 1
The industrious and creative talents that participanted in the WFCP Artisan Project share a look at their process, starting on page 38.
THIS ISSUE /IWCE SHOW ISSUE THIS ISSUE 14
Lessons From a Four-Year Old If you don’t ask, the answer is always “no”. By Maria Bayer
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The Importance of a Single Word Find one word that sums up what you’d like to achieve for the year and commit to it. By Gail Doby
18 Vision, Values and Goals Lafayette Interior Fashions prepares to celebrate its 65th year while integrating the third and fourth generation of the Morgan family into its daily operations.
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A Look Ahead: Projections & Predictions for 2016 Industry leaders share their thoughts on what to expect for window treatment businesses in the coming year.
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Open Yourself Up to Opportunities IWCE 2016 Sneak Peek Explore complimentary businesses for easy add-on sales. By Jackie Von Tobel
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Making the Most of Details IWCE 2016 Sneak Peek Small touches that matter. By Linda Tully
34 Modern Artistry at the Window IWCE 2016 Sneak Peek The intersection of light and textiles. By Erik Bruce 36
Wilson Fabrics Invests in the Future IWCE 2016 Sneak Peek An international powerhouse in the window treatment industry is now firmly established in the U.S.
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Music to my Windows IWCE 2016 Sneak Peek A behind-the-scenes look at the making of the WFCP Artisan Project vignettes.
42 IWCE 2016 Exhibitor Overview 56
An Eaters Guide to Las Vegas IWCE 2016 Sneak Peek A look at some of the many restaurant choices available in this modern culinary mecca.
62 A Necessary Education First-time visitors to the High Point furniture market benefit from the expert guidance avail able through the VIP Market Experience. 68 Sporty Spice The rise of athle-leisure and it’s impact on color and material trends, as predicted by Hilde Francq.
EVERY ISSUE 6 Viewpoint: Recent highlights from our contributors’ Facebook pages.
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Viewpoint: Our View President/CEO Grace McNamara
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Viewpoint: InfoBar The Millennial Mindset
12 Viewpoint: Officially Obsessed Renee Rucci on outdoor living 72 What’s Next
On the cover: Organic, natural, with a modern twist, Allium Duo by Anna Cote is available in eight standard colorways (shown here in Eucalyptus) or may be personalized with the Persona Design Your Own Shade Program at personashades.com.
•Deluxe Roller Clutch
•Cordless Roll-Up
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•Mono Wooden Venetian
Uni-Soleil Ent. Co., Ltd. | www.uni-soleil.com.tw | sales@uni-soleil.com.tw tel: +886 6 5106611 | fax: +886 6 5106606
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WINDOW FASHION VISION MAGAZINE President & CEO • Grace McNamara • grace@wf-vision.com Vice President/Circulation Director • Peggy Yung • peggy@wf-vision.com Editorial Director • Susan Schultz • susan@wf-vision.com Managing Editor • Lynn Thompson • lynnt349@gmail.com Shannon Flaherty • Education and Events Director • shannon@wf-vision.com WFCP Director & Trend Specialist • Deb Barrett • deb@wf-vision.com WFCP Workroom Certification Director • Jill Ragan Scully • jill@wf-vision.com Business Manager • Gabriela DesRochers • gaby@wf-vision.com Office Manager • Belinda Pasquale Hanson• belinda@wf-vision.com Megan Dummer • Special Events Coordinator • megan@wf-vision.com SALES Director, Sales & Marketing • Susanne Young • susanne@wf-vision.com
Facebook.com/lafayetteinteriorfashions
So many great products and design ideas!
CONTRIBUTORS IN THIS ISSUE Tom Anheuser, John Barnes, Maria Bayer, Bruce Bernstein, Erik Bruce, Steve Bursten, Kelli A. Chitty, Beth Curtis, Gail Doby, Evelyn Eshun, Hilde Francq, Bruce Heyman, Jennifer Jackson, Joe Jankoski, Maria Kovach, Tom Marusak, Louise MacDonald, Atul Patel, Sunil Patel, Georgene Perlman, Debi Pinelli, Renee Rucci, Diane Sherman, Hilmar O. Skagfield, Jackie Von Tobel, Jop Vos, Steve Wright FEATURED DESIGNERS & WORKROOMS Staci Faulkner, Linda Tully SPECIAL THANKS TO Terri Booser, Simon K. Hanson, Dana Hickey, Bridgette Morgan
Facebook.com//ErikBruceInc
Check out their amazing new workspace!
2015 EDITORIAL ADVISORY BOARD Donna Elle, Donna Elle Seaside Living John Fitzgerald, Comfortex Neil Gordon, Decorating with Fabric Joyce Holt Susette Kubiak, Drapery Connection Rory McNeil, TechStyles Window Covering Products Inc. Tom Perkowitz,Horizons Window Fashions Inc. Jane Shea, Blinds Unlimited SUBSCRIPTIONS 877-344-7406 • WFVision@pubservice.com
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A sneak peek at one of Jackie’s new designs…
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Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the informationgathering process. Crediting disputes between parties other than Vision magazine are solved at the discretion of those involved.
Keep up with all the IWCE 2016 Las Vegas tweets @IWCEVISION
Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year, by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; Tel 651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision.com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster: send address changes and subscription correspondence with mailing label to Window Fashion Vision, PO Box 15698 North Hollywood, CA 91615. Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/yr. Foreign (includes airmail postage). Single copies/ back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright ©2015 by AIM Communicaations LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5
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From modern, neutral hues to subtlytextured, organic weaves in warm earth tones, these fabrics are the perfect compliment to any interior design scheme. SheerWeave fabrics are also available in a variety of openness factors ranging from one to 25 percent and wide widths to cover large window openings.
Unique fabricates Roller Shades, Panel Track and Verticals in Phifer SheerWeave® Unique offers cut yardage and full roll programs and ship nationwide. Unique Wholesale Distributors trusted for over 35 years. Corporate Headquarters: 6811 NW 15th Avenue, Fort Lauderdale, FL 33309 Designer Showrooms: 6801 NW 15th Way , Fort Lauderdale, FL 33309 7509 Pennsylvania Ave. Suite 101, Sarasota, FL 34243
Visit us in booth s 313 Las Vegas Jan 19-21, Window Show 2016
706 –C Garlington Road, Greenville, SC 29615 Toll Free (800) 824-1277
Phone(954)975-0227
Fax (954)975-0297
Website: www.uniquewholesale.net
VIEWPOINT
Looking Forward
appy New Year! Hopefully, as you receive this issue of Window Fashion Vision, many of you will be packing your suitcases for Las Vegas to attend IWCE—I know I’ve been organizing my luggage for weeks. You won’t want to miss any of the excitement of this amazing event! Here are some of my must-haves for the show: Since you’ll be doing a lot of walking, be sure to wear comfortable shoes; thankfully, they’re “in”! I always include extra phone chargers, moleskin for blisters, foot soak and lotion and daily packs of Emergen-C—a great vitamin drink when you need an extra boost. Every year, it amazes me to see the variety of new resources and information that are critical to our industry. Our exhibit floor features many new resources and innovative products. The seminar lineup is the most comprehen-
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sive for any window covering professional, covering all aspects of design, business and fabrication. IWCE is the only place to find this extensive array of industry-specific education.
I wanted to share two of my favorite Las Vegas restaurants, as a a confirmed Francophile they are both bistos! If you’re looking for other suggestions, see page 56.
Two award ceremonies will be highlights at this year’s IWCE: • Window Fashion Vision EnvisionDesign and Ingenuity Workroom Awards, Tuesday evening, January 19.
I love Mon Ami Gabi for both a lovely French meal and, if you can get a seat on the terrace, the bonus is a wonderful view of the dancing fountains across the street at the Bellagio. Ground floor of the Paris Hotel.
• WCMA’s Production Innovation Awards, Wednesday, January 20. This show, these seminars and both ceremonies is where you will see the future of window coverings first hand! I hope you will join us in Las Vegas January 19-21! V
Grace McNamara President and CEO
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InfoBar
The Millennial Mindset
The relative importance of specific key values differntiate Milliennials from the Baby Boomers. To market effectively to Millennials, it’s critical to understand the key values they hold important vs. Baby Boomers. Information via CEB Consumer Insights. Millennials rank inward-focused values higher than the
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2016 Two Convenient Ways to Certify: Online and on-demand FastTrack program available anytime you are WFCP Test – take the classes you need, study and pass the WFCP test Increase your Confidence and Build your Business! www.wf-vision.com/certification
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BOOTH 137
VIEWPOINT
Renee Rucci on outdoor living
Officially Obsessed With
Long before cell phones, the Internet and social media transformed our lives, the summer social scene often took place on the front porch. This architectural element turned beloved gathering place is experiencing a revival, as consumers rediscover the charm of relaxing with friends and family in a comfortable outdoor setting. Renewed interest means there is an amazing array for outdoor shades, beautiful furnishings and weatherproof carpeting in a variety of styles to assist the designer in making the porch a true extension of the client’s home. ¶ I hope you’ll join me and Julie Wood, of The Leading Edge Drapery, at IWCE 2016 as we present some of the many new ideas we have for this often overlooked design opportunity. V THIS PAGE, ABOVE RIGHT: An outdoor living room by Christopher Grubb, Arch-Interiors Design Group, Inc. Beverly Hills, CA. Used with permission of HGTV. RIGHT: The Biarritz table in crimson paired with Plein Air chairs, by Fermob. OPPOSITE PAGE: Two views of a wrap-around porch designed by Heather Garrett, Heather Garrett Design, New York, NY. Photography: John Barrett.
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RENEE RUCCI AT IWCE 2016 Renee Rucci runs her eponymous design firm based in Atkinson, NH, servicing clients in New Hampshire, Massachusetts and Maine; as well as a retail design store, Decor, in Ogunquit, ME. Together with Julie Wood she will be presenting three seminars: “Outdoor Living: Decorating Outside the Walls”, “Wine & Design: Building Workroom & Designer Relationships” and “Industrial Chic: Fabrication to Furnishings”. Find out more at IWCE-Vision.com.
WF-VISION.COM | JAN/FEB 16 | 13
VIEWPOINT
Discovering strategy in a bowl of candy
Lessons From a Old by Maria Bayer
know what you’re thinking: “What can a four-year old teach me about my business?” As it turns out, a strategy that will help you win more clients. This trick-or-treater who came to my door can teach all of us a thing or two about sales. I’m officially giving her the title of “Most Likely to Run a Successful Start Up by Age Nine”. I’m sure you know from experience that nothing can deter kids on a mission to acquire as much candy as they can stuff into their bags on Halloween! And this little girl who came to our door was no exception. When she left, I couldn’t help but chuckle when I realized that she just leveraged a very simple but powerful concept in sales (and in life) to her advantage. If you remember this, it will be worth—literally—thousands of dollars in your pocket. What did she do? Lessons From the Candy Bowl She came to the door by herself, her mother waiting off to the side. I bent down with my bowl of candy, and instead of just handing her a piece like I did with the other kids, I held the bowl in front of her and asked her which one she wanted. She peered inside the bowl and in her squeaky voice said, “this one...and this one!’’ She took two and in doing so, leveraged a profound rule in sales (and life): 14
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If you don’t ask, the answer is always ‘no’. So when you're meeting with prospective clients, I want you to remember the story of the little trick-ortreater, and ask them for the business. • Ask a prospective client if they’re ready to start their project. • Ask a past client what part of their home or office they’d like to renew next. • Ask a current client what upgrades or additional services they need. Because if you don’t ask, the answer is always ‘no’. The Flip Side But wait, there’s also a dark side to this rule. And if you forget this, it will cost you—literally—thousands of dollars out of your pocket.
a client because they decided to go with a less expensive designer. Recently, she emailed me saying they weren’t happy that this designer was slightly unresponsive, and asked if I could meet them in the middle with price. Using what Maria taught about objections, I sent a long email explaining our process, why we are more, why we cannot discount, then attaching two recent reviews. She emailed me the next day saying they are going to make it work!” So remember, when your clients ask you for a discount, most of the time they’re asking because they know if they don’t ask, the answer will be no. But the next time this happens, remember this story and confidently say no. You’ll win far more of these clients than you’ll lose. And instead of taking money out of your pocket, you’ll make thousands of dollars more instead. V
The dark side is that most of your prospective clients know this rule, too. And it sounds something like this: “Can you discount your services?” So here’s the second lesson: 90% of the time, when someone asks you to discount your price, or give them more than what they want to pay for, or give them something for free...they’re asking because they know. If they don’t ask, the answer is always ‘no’. Don’t give in. The key is to confidently say ‘no’. Here’s how one of my clients handled this situation: “I thought I lost
Maria Bayer, the Authentic Sales Coach for Design Success University, teaches interior designers how to win ideal clients quickly and make more money without being “salesy.” If you enjoyed this article, I invite you to register for my free online training series where you’ll learn more savvy strategies to win clients you love: bit.ly/Designer_Sales_Tips
VIEWPOINT
A plan for change that works
The Importance of a Single by Gail Doby, ASID
ow that 2015 is history, you have the entire year of 2016 to create. What will you create, and what will motivate you to live your best life? Seven years ago, I heard Mari Smith, the Queen of Facebook, speak and she said that each year, she picks one word to define the year ahead. I loved this idea and have chosen a word for myself and my business for every year since. For 2016 my word is ”Improve”. Why “Improve”? Because “Perfection” is impossible. “Excellence” is a worthy way of doing things, and “Improve” means that you are progressively changing your thoughts and actions to create better results. What Is Your Word? Choose your word now. Write it down and commit to looking at it every day. In fact, each day, write down the word that will define what you want to achieve for the day. Choose three big tasks and only three. At the end of the day, write down what you accomplished. Use a journal if that is your preferred way to record accomplishments. I am not a New Year’s Resolutions person. Why? Because it is hard to keep resolutions for more than a day as they are typically outcomes without an action plan. When you create a list of resolutions, it means that you “intend” to do something, but are you really committed? 16
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Let’s be honest with ourselves. It is hard to stay on track for an entire year. I like using 60 day plans because it is possible to stay on track for that amount of time—beyond that, it is easy to get distracted. Commit to Your Word What do want to improve next year? Your skills, your health, your financial situation, your love life, your business? Look at each one of these and pick three things to do in sequential order. For example, for your skills—what do you want to learn this year? Will you attend the IWCE conference and take three sessions to improve business skills? For your health, do you plan to join the gym and go three times a week for 30 minutes, and do you have a specific eating regimen you will implement? Regarding your finanicals, will you get out of debt by paying an extra $100 per month to your credit card payments? Or perhaps if your goal is to save more, why not add a certain amount to savings each month (automatic is suggested) and commit to cutting expenses both personally and in your business? Will you commit to writing a love note to your significant other at least once a month? Will you spend one night a week fixing a special dinner and really listening to the other person who means so much?
And for your business, will you commit to being better at managing your time? What three things can you take off of your plate by outsourcing, delegating or not doing? I love having a team. I know I can count on them to help me achieve my goals because I care about helping them achieve theirs. What will you do this year? Will you commit to being a better you? V
Gail Doby, ASID, is the co-founder of Design Success University (DSU), whose mission is to help you earn six figures doing what you love. Visit the new coaching and consulting website, GailDoby.com, to find out how you can grow your income and learn to be the CEO of your business. DSU offers business assessment tools, free webinars on business fundamentals, as well as ongoing coaching for more in-depth assistance. Be sure to join our LinkedIn group— Design Success University. We are here to support your success.
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VIEWPOINT
Generational success at Lafayette Interior Fashions
Vision, here’s a saying in Italian that translates as “From the stables to the stars and back to the stables” which captures the history of most family businesses. Numerous studies have shown that some 70% of familyowned businesses fail or are sold before the second generation gets a chance to take over. Just 10% remain active, privately held companies for the third generation to lead. In fact, the findings are so consistent that many cultures have similar “father/ son/grandson” business clichés. So how has Lafayette Interior Fashions, formerly known as Lafayette Venetian Blind, managed to beat the odds? According to Craig E. Aronoff, Ph.D. and a member of the Family
and Goals Business Consulting Group, throughout the years the Morgan family has exhibited three key factors that have helped them achieve multi-generational business success. 1. They see their business as a critically important means of serving their larger goals, not as an end in itself. 2. Individual family members choose freely to participate in building relationships, careers in the business and ownership status. 3. A family business must remain relevant. A willingness to reinvent, adapt and be flexible, along with an openness to seeking outside help goes a long way in ensuring the continuity of the business.
Bridgette Morgan, the director of marketing at Lafayette, confirms that introducing family members to the business, but then encouraging them to explore other options has proven successful for the company. “One of the most important things for Lafayette has been having the next generation get involved at a young age to learn. It has been a tradition, to work after school and summers,” she explained. “The formula is then to leave for higher education and/or experience with other companies. In 1979 Joe Sr. began semiretirement, which transitioned to full retirement while Denny, Joe and Toni took a lead in the business.”
Back row, from left: Bridgette Morgan, Joe Morgan II (Owner), Dennis Morgan (Owner), Tonia Morgan-King (Owner), Christy Kerrigan. Front row, from left: Joe Nash Morgan III, Greta Hernandez, Estella Morgan, Greg Jones.
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“At this point we are slowly transitioning to the third generation with four family members taking a bigger lead role in day to day operations: Christy Kerrigan, Joe Nash Morgan III, Greta Hernandez and myself.” Managing Change If you look through the Lafayette timeline, you can see the company has long been adapting to changes in the market and the industry. One big shift came in the 1970s when the company retired from retail operations to focus on wholesale fabrication and distribution. In 2013 Hunter Douglas announced their decision to streamline their operations. With that news, Lafayette decided to focus solely its own, housebranded product lines. “We actually chose a shortened timeline than originally proposed,” explained Bridgette Morgan, “in order to allow us to launch our new lines in early spring 2014 instead of holding both lines for the full year.” Fortunately Lafayette was not starting from scratch. “We had a strong presence in roller and Roman shades and our main focus was on our Allure Transitional Shades and Genesis Roller/Roman line,” said Joe Morgan, Jr. “The goal in 2014 was to refresh our other product lines and make one cohesive collection, emphasizing that we still remain a “one stop shop” for all custom window coverings needs.” Because all but one of the new Lafayette-branded product lines was already being manufactured, there were few operational changes necessary for the transition. Instead, the company made a significant investment in marketing and communciations, relaunching its website and looking for ways to improve its online presence. In early 2015 Lafayette added wish list functionality to its online materi-
A Lafayette Timeline 1950 Joe Morgan Sr. purchases Lafayette Venetian Blind, a small local retail operation run out of a garage in Lafayette, IN. Early 1950s The company begins manufacturing and delivering throughout Indiana. Mid 1950s Begins partnerships with Hunter Douglas, Graber and Conso. 1960s Adds aluminum awnings to the line. 1962 Expands to a new building. 1970s Sells off the aluminun awning business. Shifts business focus from retail to wholesale. 1980s Key expansion including increased fabrication for the growing range of Hunter Douglas product; the opening of an PA sales and distribution center; the addition of four more buildings in the Lafayette area and the launch of a custom drapery workroom. 1990s Opens sales and distribution centers in the South and West regions. 1992 All manufacturing moves to the current facility in West Lafayette, IN. 1994 The main facility is devastated by a tornado. Industry-wide help and employee perseverance has the company back up and running in days. Late 1990s The company begins to develop its own private label products and brands. 2013 Hunter Douglas makes decision to streamline operations. Lafayette Interior Fashions decides to furher invest in its own lines. 2014 The company relaunches its website and presents updated takes on all its branded product lines.
als library which allows both consumers and dealers to create digital story boards. Later that year major changes were made to the dealer center on the site, allowing for better user interface. “Our marketing efforts have all been focused on our dealers,” explained Bridgette Morgan. “We believe that their brands in their specific markets are often times stronger than any other brand. We continue to look for new ways to help the small businesses we partner with grow.” Brand Management Bridgette Morgan’s reference to brand strength among Lafayette’s dealer partners is no coincidence. While negotiating the split from Hunter Douglas, the company realized the true value in its own name. “We learned that our decision to keep our own identity through the years was paramount to the success of Lafayette,” said Joe Morgan. “We were already maintaining those brands, however many had not been refreshed in years. One of our challenges in the past was maintaining both brands in the marketplace which required every area of the company to have knowledge in duplicate products and services. Today we are able to focus on the areas we believe will make us most successful.” Looking forward to the successful integration of the third and hopefully fourth generations of the Morgan family, which would lead the company to its centennial, Dennis Morgan promises the Lafayette mission statement will not change: “To create an enduring partnership with our customers by being their most responsive, effective, and efficient supplier of interior fashions.” To do so the company will focus on product development and service to ensure not only its success but the continued success of the many independent businesses and dealers it supplies. V WF-VISION.COM | JAN/FEB 16 | 19
A Look Ahead
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2016
Pr oj ec tio ns
Industry Preview
Pr ed ic tio ns
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WF-VISION.COM | JAN/FEB 16 | 23
Publisher Grace McNamara asked a cross-section of industry manufacturers and
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distributors to share their thoughts on what to expect in the coming year.
Tom Anheuser Bazaar Home Decorating Center In and around Waukesha, WI, new home building permits have been on the rise since 4th quarter 2014, which means we’ll continue to see an increase in window treatment sales. Our customers are spending more on window treatments for ‘public’ rooms versus bedrooms and home offices, and they’re looking for transitional designs with the ability to motorize or hook into their home automation system.
A Look Ahead
We also expect approximately 10-15% sales growth through the addition of home organization, closets, garages and pantries. Our designers are in the home and it’s an easy transition to ask about home organization.
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Hilmar O. Skagfield Skandia Window Fashions With our industry being largely reliant on home starts, it's discouraging to see that home starts are still down over 50% across the board versus pre-recession numbers. Economists forecast that 2016 will be a strong year, and the economy tends to surge in the periods leading up to a presidential election. Clearly there's a huge movement towards cordless products and we anticipate further growth in motorized products, and sustained interest in cordless products. We have a strong offering for motorization via Somfy that we will promote extensively in 2016, including the launch of a new cellular shade program. Finally, many dealers are evaluating their American-made sources. While price is often an obstacle in tough times, many consumers prefer to purchase from companies that provide products made in America.
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2016
Industry Preview
3 Joe Jankoski Hunter Douglas
The window treatment market continues to evolve. The product category that was known primarily for light control and privacy is now associated with so many more consumer benefits. Some include: significant energy savings due to superior insulating qualities, child safety with the development of multiple new cordless operating systems and products designed with inaccessible cords, sheer window treatments that allow the user to use light as a free decorative resource, important UV protection that extends the life of valuable furnishings, offerings that enhance room acoustics, technology-enabled convenience and, of course, moving forward in fashion with the introduction of exciting new styles, colors and textures. Of these, window treatment automation is among the most significant. It introduces a ‘cool factor’ that will help attract the younger consumer who demands this type of performance as well as being an important part of the fast growing “connected home” movement. The Hunter Douglas PowerView system automatically positions products to fully maximize their functional design while providing integrated home system ease and convenience. PowerView will give just about any product a meaningful upgrade that the consumer will recognize and this type of motorization is just one option to address window cord safety. I would encourage every window covering dealer and every designer in America to make sure they initiate a conversation about window covering cord safety with each and every consumer they come in contact with in 2016. We need to ensure that each consumer is properly educated so they can make an informed decision as to what is best suited for their specific lifestyle. As industry professionals, it is our obligation to do so and today there have never been more choices that are best for kids.
WF-VISION.COM | JAN/FEB 16 | 25
4 Bruce Heyman Metropolitan Window Fashions In the New York/New Jersey area we emphasize layering through use of window film, privacy shades and custom draperies. We try to influence customers to buy draperies by presenting the layered look throught our showrooms. We still try to sell board mounted valances and cornices, too, but most customers opt for something simpler. I believe they are influenced by design magazines that typically show only two styles— Romans and panels. Our displays feature lots of fabric, trim, layers, banding, valances, etc., to encourage customers to try something other than that ‘design in a box’ thinking. I see the ready-to-wear fashion industry going more vintage with lots of beads and baubles, so maybe home fashions will follow, as is the tradition. What we are losing on top treatment sales are being made up in motorized shades. I always tell my customers, “Why get out of bed to lower your shades?”
A Look Ahead
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Jop Vos Coulisse Inc. We have seen tremendous growth in our market share in the U.S. in 2015 in both the residential, commercial and institutional markets, and we foresee accelerated growth for 2016. The average order at dealer level has had a significant higher value than in previous years and the same goes for orders for new construction and renovation projects in the commercial market. The focus of decision-makers in the market is shifting from price to quality and toward modern, contemporary design. The goal is to deliver the best design combined with the highest quality. Both consumers and decision-makers in the commercial markets increasingly prefer to use shades and other modern window covering solutions, combined with exclusive curtain fabrics, as opposed to using only curtains. The demand for automated window coverings is increasing strongly. Prices are decreasing and as a result automated shades are more accessible, while also becoming user-friendlier. Another development that is driving the demand for automation is the law-enforced need for delivering child-safe solutions. Especially for smaller fabricators and workrooms it has become essential to partner with the right suppliers in order to be able to comply with the new rules and regulations. In 2016 we will launch one of our biggest product launches ever: Absolute Roller Blind 2.0. The initial response has been very positive and we anticipate it will be a great success. We will also be focusing on Screen Essentials, a new line that will set industry standards for human and environmental safety. We look into the future with great confidence. The US economy is going strong with consumers, companies and institutions seeking modern, reliable window covering solutions. Although we recently opened a new office and showroom in Miami in 2015, we anticipate that continued growth will lead to yet another expansion! 26
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6 Atul Patel and Sunil Patel Orion Ornamental Iron Inc. Custom drapery hardware has been experiencing steady growth with changes in the design trends moving from traditional to contemporary in certain markets. The growth in decorative motorized traversing systems has been very encouraging. We are working more and more with designers on customized designs for specific projects and expect to see continued growth in that sector of the market. But we predict 2016 to be good year for the industry in general. The economic scenario in the U.S. coupled with global stability will have a positive impact on consumer spending. So, in addition to building our business in custom products, we will be focused on promoting Design Art by Orion, our decorative wood and crystal collection.
7 Tom Marusak Comfortex Window Fashions Comfortex is seeing surging strength in the retailer channel. Although shop at home remains the primary way of closing the sale, it appears that businesses with brick and mortar locations are growing at a rapid pace. Additionally, our average order value is up significantly this year, and we expect to see that trend continue into 2016. Much of this is due to a migration to softer treatments at the expense of hard material products. We are growing substantially in the cellular, shadings and roller shade categories, while our wood and faux wood blinds sales are stagnant. Additionally, our customers report to us that drapery panel and top treatment sales are on the rise.
2016
Given that 2016 is an election year, the overall economy should be as good as it can be in the current economic atmosphere. Single family housing appears to be on the upswing, and should continue into 2016. Additionally, awareness for safer products for kids will continue to generate new demand as parents do the right thing and change out non-compliant products for newer cordless options. All these point in a positive direction for our industry in 2016.
Industry Preview
Comfortex is seeing strong demand for the products we launched in 2015. Color Lux cellular shades is setting the bar for designing with color in a way that was impossible just a year ago, and is continuing to push the 30 year old cellular category further upmarket. Lastly, motorization is an accelerating trend. With Comfortex and other companies offering battery options and app controls at affordable pricing, consumer awareness and demand for motorized window treatments will continue to help increase average order value for years to come. WF-VISION.COM | JAN/FEB 16 | 27
8 Bruce Bernstein Sunshine Drapery and Interior Design For years I have tracked the percentages of hard to soft and each year, the percentages rarely deviate by more than a few percentage points. I do not see a reason that this will change in 2016, however, I have noticed bigger overall sales to each customer. Average sale per customer has been rising for past three years and I believe this positive trend will continue. This remains true even though for years now I have heard “less is more”. It all depends on the customer and fortunately we can provide any style here in St. Louis for our surrounding Missouri and Illinois customers. I don't think motorization will be as big of a percentange of overall business as I have heard others predict, but I do see this as a growing area, perhaps not at the same rapid adoption rate as cell phones and flat screen TVs, but businesses that do not get into motorization will be left behind. I do think that in the next 5 to 10 years corded shades will be obsolete and that anything noncorded will be the norm, whether cordless or motorized products. Globally, I am not sure what the impact of China's economy slowing down will have on our industry and our country. However, as baby boomers retire and their portfolios remain healthy, they have disposible income. This is a key market as many will be down sizing to new homes which need new products—this bodes well for our future.
9 John Barnes Sunburst Shutters & Window Fashions Our research suggests 2016 will be a big year for window coverings. Sunburst Shutters will grow significantly in 2016. We have developed strategies that, as they unfold, will continue to maintain Sunburst Shutters & Window Fashions’ position as the leader in the industry. As the market continues to recover, consumers will spend more on window coverings. There are three recent trends which will continue to influence this growth. The first is that customers are focusing on quality like never before. When the economy was down a few years ago, price was the most important factor to many consumers. But now customers are picking quality over price again. They use social media, product review sites and manufacturers’ web sites to research products to determine the value of them before they request an in-home consultation. Price wars are not winning customers— quality is! The second trend is the emotional renewal about products made in America. For many customers it’s important to know if their window treatments were made in America. The companies who buy components off-shore and assemble them in the U.S. are not truly “Made in America.” These companies will find their reputations damaged as customers discover the truth. Finally, the customization of window treatments is a growing trend. This goes beyond color choices and standard options. Sunburst has created a number of ways to personalize window treatments and the results have been very favorable.
A Look Ahead
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10 Steve Bursten Exciting Windows! There is definite growth with a recovering economy and increase in new home construction, but existing home sales will be at least five times that of new construction and represents a growing opportunity to team with realtors.
2016
There several other important trends for our industry: Businesses for sale are at the highest level in memory as those who started in the 1970s and ’80s, or even before, find their children are not coming into the business. This has led to more new people taking over or starting window coverings and decorating businesses than in a decade. Their challenge will be to revamp or instigate new marketing systems, especially with regards to social networking. Those who are not afraid to promote themselves will survive. In terms of product trends, we’re seeing slight growth in soft designs, especially panels and a simple valance or cornice with decorative hardware for a layer over shades and hard products. Overall, the South tends toward more traditional design and higher drapery sales than Northern areas. But if a consultant inspires the client, and through skilled training can encourage creative, personal stylings, the upscale customer is willing to buy.
Industry Preview
11 Steve Wright Forest Drapery Hardware The window covering market is definitely moving into a more technical direction and this has led to a 17% increase per order in 2015. As part of this technical trend we are seeing a continued contemporary influence with growth in motorization, roller shades as well as sleek modern traversing decorative drapery products. We are forecasting a 19% increase in sales for 2016. This estimate is based on the information cited above as well as the introduction of a new line of German-designed traversing rods that will be true trendsetters due to their striking contemporary designs and excellent functionality. We’re also proud to announce the rollout of a new state of the art automation system that will allow us to continue our growth and provide excellent service to our customer base.
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IWCE 2016 SNEAK PEEK
Open Yourself Up to The profit potential in add-on sales by Jackie Von Tobel
ave you been looking for ways to expand what can seem to be limited sales opportunities from the client who just wants “some simple drapery panels”? After all, that simple statement from a client can crush your creativity and your hopes for a good sale. If clients want fewer products and services, you wonder how will your business survive? If so, I can show you how to prompt them to add to their order in ways that will turn them into profitable and loyal clients. I’ll detail how to turn a small order into a plan for profitability by arming yourself with an arsenal of products and services that you can capitalize on with all of your customers to make the most of every sale. We’ll cover how to:
• Learn the power of flash sale events. Step-by-Step Sell Through If you’re unsure how to integrate these products and services into your presentations, we’ll cover that as well. We’ll tackle one of the most common problems—the client’s inability to communicate what it is that they really want from us—through the use of pre-meeting questionnaires. These help you (and your
client!) get to the truth about what they are looking for and provide insight into what they may be ready to purchase in the future. We’ll address the psychology of the sale and work through how to approach clients about upgrades. An important part of this process will be learning how to put your iPad to work. We’ll cover some of the latest technology for displaying and sampling options that will help your cli-
• Build long-term, tiered, buying plans for your customers. • Add impulse buy products to your sales strategy. • Embrace ready-made products as a profitable alternative for your clients. • Bolster your bottom line with bedding and linens. • Create a vibrant discount event strategy to keep your clients interested and on track. 30
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Incorporating high-quality ready mades and demi-couture drapery products ensures you have resources on hand to cover almost any window treatment request—including temporary solutions, rush projects and more. Emdee International is one of my favorite go-to suppliers in this category.
Bed linens and top of bed should be an important part of your business, whether as a workroom or a designer. If you’re not already in this category—you need to be! A fantastic high end ready made source that I love is Pandora de Balthazar.
ent visualize the additional products and services you’re ready to offer. I can’t wait to share these great tips and techniques with you and watch your sales soar. With just a bit of pre-planning and a solid sales strategy you can convert small orders into steady long term sales. V
JACKIE VON TOBLE AT IWCE 2016 Las Vegas native Jackie Von Toble wowed attendees last year with her insiders tour of some of the city’s hottest new design installations. This year she’s taking to the classroom with several presentations addressing different aspects of our changing industry including “Upselling for Success and Profits”, “Building Profitable Partnerships” and “Diversify or Disappear.” Each is a fantastic opportunity to jump start your business. Find out more at IWCE-Vision.com.
DDCMotors Draperies.com is excited to introduce our new line of drapery and tubular motors for commercial and residential use. Our whisper quiet motors provide powerful lifting capabilities for all window applications. From home to hotel, our motors combine form and function into an elegant solution to suit your needs. Transform the atmosphere with a motorized window solution at the touch of a finger! All of our motors come backed by our comprehensive five year warranty along with our limited lifetime warranty on drapery hardware. Request a sample or demonstration today!
TEL: 626-471-9980 | FAX: 626-471-9098 | info@draperies.com 5500 N. Peck Rd., Arcadia, CA 91006 | 11 Eagles Court, Cartersville, GA 30120
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IWCE 2016 SNEAK PEEK
Making the Most of Investing in samples can improve your bottom line by Linda Tully
ost of us in the industry are visual people. You can describe a design or an idea, but it’s so much easier (and fun!) to show and tell. That’s what my class “Workroom Tips and Tricks” is all about— I’ll be pulling out lots of sampling to show you, while explaining how sam-
pling can improve your communication, enhance your reputation and improve your bottom line. After all, if a picture is worth a thousand words, how much might a well-designed sample be worth?
ditional examples that feature even more layers. I’ll also share a variety of mini samples that are perfect for
Samples are very important sales tools for designers as well as workrooms: • Samples demonstrate your skill level and workmanship. • Samples demonstrate new ideas and fresh fabrics. • Samples can be borrowed for presentation to help close the sale. • Samples clarify the difference in treatment options and techniques more clearly than descriptions. The two images, left, were created to demonstrate the difference between a valance and a cornice. On the flat valance the bottom layer is the stripe and the top layer is the solid velvet. The cornice also has a metal medallion to show another upgraded detail. It would be difficult to describe these differences to a client in theory but when you have beautiful examples it becomes much easier to point out the features and benefits. A client can make a decision quickly when he/she can visualize the product.
Using the same fabrics for both a layered flat valance and a banded cornice gives both designers and their clients a better understanding of the difference between the two options.
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More than just showing you my samples, I will demonstrate how to layer this flat valance along with ad-
Learn to make a double-sided flange, perfect for high-end pillow designs.
add-on details such as box pleated ruffles, double welt, jabots, rosettes, etc. The session will wrap up with a discussion of must-have tools, innovative techniques, favorite workroom materials and supplies and much more. Learn to maximize your workroom space, make the most of all your materials and tools, and gain insight into how to If you’re looking for improve your sampling. information on how to sell more window treatments, trust me, these details will make a difference! V
LINDA TULLY AT IWCE 2016 Linda Tully established her custom drapery workroom in 2000. A 2011 and 2012 winner in both the Envision Design and Ingenuity Workroom categories, Tully has run workroom businesses in Arizona, California, Florida and Missouri, where she is currently located. She will be presenting several classes at IWCE 2016 including “Draping and Drafting Patterns for Top Treatments” and “Workroom Tips and Tricks” Find out more at IWCE-Vision.com.
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IWCE 2016 SNEAK PEEK
Modern Artistry at the The interplay of light and textiles by Erik Bruce
odern architecture and fashion design are the biggest inspirations in my approach to window treatment design. In 2001, I was fortunate enough to work on an exhibit at MoMA; the first in depth look at the early work of Mies van der Rohe’s architecture. As I walk around New York City today, I see the influence of these early modern-
ist architects all around me in the form of glass curtain walls. This creates a challenge to the window treatment industry to rethink how we approach our work. We are no longer creating treatments for mostly brick or concrete buildings with small punched out windows. How do we maintain the integrity of these new architectural styles, while
also creating levels of privacy and a sense of texture and softness in our new glass environments? These are the challenges that define the needs of our industry and what I love about window treatment design. Working With Light I am focused on light and how it is filtered or diffused through the material, as well as how it reflects off the
LEFT: A design for a crystal tower, conceived by the German architect Ludwig Mies van der Rohe, was unprecedented in 1921. It was based on the untried idea that a supporting steel skeleton would be able to free the exterior walls from their load-bearing function, allowing a building to have a surface more translucent than solid. Photo courtesy of the Museum of Modern Art. ABOVE: The Clover Leaf gown was one of Charles James’ most technically complex designs. The original in graphic black and white, was created for Austine Hearst in 1953, while a 1954 version is decorated with a lace-like print of fern leaves. Sketches show a look at the boning techniques needed to construct the gown. From the 2014 Metropolitan Museum of Art’s Anna Wintour Costume Center exhibit Charles James: Beyond Fashion. Photos courtesy of Getty Images and the Metropolitan Museum of Art.
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Double-height window walls in an apartment at One York Building in New York City’s Tribeca neighborhood were treated with elegant sheers that disappear into the architecture when open, but provide an atmosphere of privacy and filtered light when drawn. Designed by Erik Bruce in cooperation with Amy Lau Design.
surface. The effect can be magical. The organic texture of linen or the smooth translucency of wool are important elements to consider in the synthesis between architecture and interior finishes. The nature of working with textiles is very different from other materials used by contractors. They require techniques more familiar to fashion designers than builders. In this sense, my background in costume design and fashion has also influenced my approach to window treatment design. The selection of specific fabrics and how they are constructed and how they drape are sometimes foreign territories for architects. Fashion designers like Charles James and Cristobal Balenciaga mastered their own specific techniques using textiles as their medium. Their work has also been incredibly influential in my approach. I often use combinations of sheer and translucent materials to focus on a particular view or vary the levels of light entering the space. Thomas Phifer and Partners’ design for the North Carolina Museum of Art incorporated skylights in addition to 24,000 square feet of glass in the five courtyards of the building. Various types of art collections required different levels of protection from light exposure. I worked closely with the lighting engineers to design a cohesive style of treatment throughout the museum.
Richard Meier’s residential towers on the west side of Manhattan also faced the challenge of overexposure in another way. The residents are surrounded by glass on three sides and the only means of privacy incorporated into the architecture were roller shade treatments. Although they served the purpose, they provided no sense of luxury for the owner. In this case I worked with the Interior Architect Steven Learner, to tell a story with the curtains and reveal the views in a dramatic way. Learner sandblasted the mid section of the structural columns throughout the space. I used this benchmark as an alignment for horizontal bands of various opacities and textures, creating a semi-private condition upon entering the space while revealing the amazing views over the Hudson River to the West. Our studio offers inventive solutions and impeccable attention to detail. This level of craftsmanship can only be achieved by overseeing every step of the process; from the sampling and design development, to the fabrication and final installation. I am often inspired by the inherent structures of textiles and one of my favorite aspects of the process is finding the best way to work with each unique material through the initial sampling myself. Often times the most successful treatments appear to have gone straight from the loom to the window. The best work should not call attention to itself, blending seamlessly into its context. V
ERIK BRUCE AT IWCE 2016 Erik Bruce has been designing, fabricating and installing distinctive custom window treatments since he started at Mary Bright Inc. in 1996, working as creative director for the company from from 2002 to 2011, when he left to form his own studio. His artistic approach to contemporary window design enthralled audiences at his IWCE presentations in Chicago and New Orleans, and in Las Vegas he’ll be presenting three seminars that all provide a unique look at his process: “Adapting & Repurposing Materials: Creating Unique & Artistic Window Fashion Installations”, “Building Collaborative Relationships for Seamless Projects” and “Creative Marketing & Free Advertising”. Find out more at IWCE-Vision.com.
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IWCE 2016 SNEAK PEEK
A global powerhouse in window treatments
Wilson Fabrics in the Future lthough Wilson Fabrics is a relatively new player in the U.S. window treatment market, having opened its distribution center in New Jersey in 2013, the company has been pleased with the response to its lines. As the Wilson Fabrics team prepared for IWCE, Window Fashion Vision magazine had the opportunity for a quick Q&A with company COO Chris Sencek.
Window Fashion Vision: How did Wilson Fabrics approach its launch into the U.S.? Chris Sencek: Wilson Fabrics has been exporting fabrics from Australia for more than two decades. At the 2012 R+T Stuttgart show we recognized the overwhelming response for our products from the U.S. market, which reaffirmed our decision to continue our expansion
into North America. We’d already been selling a selection of our roller shade fabrics into Canada, so we had a good idea of what designs would work. We believe we have a distinct point of difference by being able to offer quality, wide-width jacquard roller shade fabrics that addresses both the traditional market with plain textures that we offer under
Marley is one of the company’s new introductions in the Studio collection, which features contemporary jacquards.
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We have high hopes of being a key supplier to the window furnishings industry long into the future.
WFV: What are the company’s plans for the future? What can visitors expect to see at Wilson’s IWCE stand in Las Vegas? CS: Visitors can expect to see some new ranges planned for 2016 in some fantastic new colors and designs. We will also be focusing on our unique offering of coordinating roller shade and drapery fabrics as this offering has had an overwhelmingly positive response. Visitors can also expect to see some good old Aussie humour and hospitality and we look forward to the show. V The Boston range of coordinating shade and drapery fabrics (shown left) and the Broome collection (right) are among the company’s most popular offerings.
Wilson and also the more contemporary designer market with stylish designer jacquard ranges we have on offer in our Studio collection. All of these are stocked in our New Jersey warehouse. Having our own quality manufacturing mill, which is vertically integrated, ensures we can do technical weaves and designs that cannot be easily duplicated by our competitors. With our in house design team and weave specialist, we continually develop designs influenced by worldwide trends ensuring we have an ever evolving bank of designs to draw upon for range releases. The quality of our fabrics produced is well known globally and we also saw this as a great advantage entering this new market.
WFV: Are there some significant differences between the U.S. market and other markets where Wilson does business?
CS: The Australian market is quite seasonal. We experience a peak in demand after our winter and leading into Christmas. We expected a similar trend in the U.S. having a summer peak and then also a pre-Christmas peak as everyone redecorates their home for the holiday season. However we have found that this is not really the case, as demand is quite consistent throughout the whole year.
WFV: What have been some of the most successful products for Wilson in the U.S.? CS: Our top selling ranges in the U.S. have been Concord, Broome, Boston, Mercury II, Tuscany and Husk. As a collection, they offer a great mix of colors and textures.
WFV: Has Wilson’s experience in the U.S. market met expectations? CS: Entering a new market is always difficult and challenging. We have been overwhelmed with the strong relationships we have formed with large and small fabricators so far.
WILSON FABRICS AT IWCE 2016 Jessica Fitzgerald, above left, product manager, and Jennifer Donnelly, marketing manager at Wilson Fabrics will be presenting the seminar “2016 Color & Design Trends in Fabric” on Tuesday, January 19, 2016. Find out more at IWCE-Vision.com.
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IWCE 2016 SNEAK PEEK
Music to my Windows The 2016 WFCP Artisan Project he second fabrication weekend for The WFCP Artisan Project took place October 16-18 in Houston, TX. Staci Faulkner, owner of Alexandra’s Draperies once again opened her fully equipped workroom, helping to host the weekend, along with project leaders Terri and Jeff Booser. The selected artisans were also ably assisted by Carey Broussard, Carey’s Custom Designs, Katy, TX; Cathy Tucker, Traveling Workroom Temp, Waterville, OH; Emma Leitschuh, Interiors & ReDesign by Emma, Savannah, GA; Jessica Morales-Ceballos, Elizabeth Cole Designs, Houston, TX; Julia Tamer, Golden Valley Interiors, Hendersonville, NC; Michele Martinez, Alexandra’s Draperies, Houston, TX and Sande Ober-Dori, Doriginals, Katy, TX, all of whom donated their time and expertise.
together helps the artisans stay on task and get their projects completed. Honestly, the Artisan Project fabrication weekend is the highlight of my year. All the work coordinating the contest and donations for the sup-
The theme for this year was “Music to my Windows” and each of the participanting artisans needed to create a design based upon a song title or other musical inspiration. The selected themes ranged from contemporary pop songs, show tunes, vintage country and more.
Greenhouse Fabrics
Come Together Terri Booser explained the impetus behind the Artisan Project and in particular the fabrication weekend: “Many of us are sole proprietors and we frequently want someone to bounce ideas off and have fabrication assistance. Second, and I’m not revealing any big secret here, sometimes we tend to procrastinate. Being 38
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Special Thanks to the Sponsors of the 2016 WFCP Artisan Project Adaptive Textiles Alexandra’s Custom Draperies Catania Silk Country Accents Diamond Head Upholstery Tacks Elizabeth Cole Design Hanes Fabrics Interior Fabrics (Fabric Resources) Orion Iron Art RM Coco Rose Lace and Braid Rowley Company Safe-T-Shade The Finial Company Unique Expressions Wesco Fabrics Woven Materials
plies is well worth it once the weekend is here. To see all the women come together for a united goal of creating fabulous window treatments while networking and sharing is truly inspirational. It’s why I love this industry.” Second Year Changes This year’s participants were chosen via the design contest where they needed to submit a rendering of a design, along with a name for their design, fabric and hardware selections. A panel of eight industry colleagues independently reviewed the designs in a blind selection process to determine the six particpants. After last year’s fabrication weekend, where a team of instructors were required, Booser realized the participants didn’t require instruction as much as they needed more helping hands. So this year each participant was assigned a “helper” to assist them, while Faulkner and the Boosers acted as “floaters” and went where needed. The “helpers” were drawn from Booser’s local workroom group, the Houston Area Custom Drapery Association, and by invitation. The goal of the weekend is to get every treatment completed from start to finish and ready for transport to IWCE. The participants arrived in Houston with drafted patterns and a work plan. A webinar scheduled a month prior to the weekend allows the artisans, the helpers and the three main instructors to discuss details of the treatments so that fab-
rication can begin first thing on Friday morning. “We did not meet our goal completeing all the designs over the weekend, ” said Booser, “but there were just a few small details to finish.” Artisinal Benefits “The Artisan Project fabrication weekend introduced me to a group of amazing people in the window treatment business,” said Wood. “The wealth of knowledge, ability and willingness to share thoughts and techniques was amazing. We all worked our fingers off, but every minute was enjoyable. Without the dedication of the entire team, our designs would never have been realized. I look forward to submitting a design for next year.”
The 2016 WFCP Artisan Project vingnettes that will be featured in The Construction Zone are based on the theme of “Music to My Windows”. All of these talents gathered in Houston, TX for an intensive fabrication weekend. Front row, from left: Emma Leithschu, Terri Booser, Julie Wood, Rachel Barrera, Jessica Morales-Cebbalos, Cathy Tucker. Back row from left: Jeff Booser, Michele Martinez, Carey Broussard, Olga Polyanskaya, Staci Faulkner, Diana Zepeda, Terri Horton, Sande Ober-Dori, Carla Ballman and Julia Tamer.
Lusk-Barrera, a repeat Artisan added: “This year’s experience managed to exceed my expectations again! I learned a lot of advanced techniques from my extrememly skilled helper, Sande Ober Dori. I really appreciate all she put into my project. But I’m also elated that I got a chance to get to know some fellow seamstresses better— it makes the world feel a little cozier.” Polyanskaya, a multiple winner in the Envision Design and Ingenuity Workroom competition attended her first fabrication weekend, and was amazed by the experience. “This weekend has meant so much
Details from two of the treatments that were on the table during the WFCP Artisan Project fabrication weekend. To see the completed treatments and see what musical connection each is based on, stop by The Construction Zone at IWCE.
WF-VISION.COM | JAN/FEB 16 | 39
more than I could have imagined.” she said. “The people I worked with and the things I have learned have truly changed me. “ Leitschuh, who accepted an invitation to assist at the fabrication weekend shared her reason for participating. “I knew I would be among a great group of people, a gathering of extremely talented and passionate individuals
sharing their talents and techniques. The event proved to be just what I had imagined and more. The fact that these fabulous projects were fabricated in just three days is an example of all the behind-the-scenes preparation by Terri, Jeff and Staci, and also by all the winning artisans.” While the months since the fabrication weekend have been busy, Booser
is looking forward to Las Vegas. “Seeing the finished treatments displayed in The Construction Zone at IWCE is tremendously rewarding. I am so thankful for the support from our sponsors, for Staci’s time and generosity and the contributions of all the participants, both the selected artisans and the helpers, ” she said. “This could not happen without everyone’s help.” V
FAR LEFT: Advice and insight weren’t the only things the WFCP Artisan Project instructors and assistants offered over the course of the weekend. Whenever asked or wherever needed, they stepped in to lend an extra pair of skilled hands, working side-by-side with artisans to help them complete their projects. From top: Sande Ober Dori with Rachel Barrera, Jessica Moralles-Ceballos with Emma Leithschu, Cathy Tucker with Julie Wood, Staci Faulkner with Olga Polyanskaya. LEFT: Carey Broussard with Terri Horton, Terri Booser and Carla Ballman with Julia Tamer in the background, Jeff Booser manning the drill, Michele Martinez and Diana Zelpeda. ABOVE: Details from two of the other treatments that will be revealed at The Construction Zone as part of the WFCP Artisan Project vignettes.
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With only 3 days to experience
YOUR IWCE CHECKLIST
IWCE Design & Construction Week
the key is to plan ahead.
Register online by January 16
Pick Up Your
Schedule Your Seminars
Make Your Show Floor Game Plan
Badge Early
Make sure you register at IWCEVision.com by January 16 to avoid the registration increase onsite. You will receive an email confirmation with your barcode and instructions.
Registration will be open before the show inside of Hall S1 starting Monday at 12:00 noon.
Earn the credits you need and save time by registering for your seminars online. Visit IWCE-Vision.com to see a full seminar schedule. If you have already registered but would like to add seminars, please use the link in your email confirmation.
Get Your Tickets Early for Special Events
Make sure to register online for Window Fashion Envision Design & Ingenuity Workroom Competition held on Tuesday at 5:15 pm – 7:00 pm at the Renaissance Hotel Ballroom across from the convention center and the Keynote Presentation with Kimberley Seldon on Wednesday from 1:00-2:00 with a book signing to follow. Purchase your tickets onsite at the Special Events Ticket Counters for the Opening Ceremony with Jay Leno on Tuesday at 7:00 am and the IBS Spike Concert starring Hall & Oates on Thursday evening from 5:00 pm – 7:00 pm.
Visit IWCE-Vision.com to browse our floor plan and search exhibitors to source new products and services.
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Exhibitor ABO Window Fashion Visit us at booth #253 ABO Window Fashion is a factory-direct supplier of drapery hardware and accessories. We offer full line of products from decorative, hospitality, commercial to residential. Quality products include various rails, tracks, traverse rods, components and drapery rod in broad selections of diameter/length/color and finial styles. For more information, call 866-326-1989 and visit www.abowindow.com.
A-Ventures Visit us at booth #201
New Innovations in Machinery and Ideas in 2016 to Enhance AVI's Value to the Plantation Shutter Industry.
A-VENTURES, INC.
See our New Plantation Shutter Machinery. AVI/ASIA Department has been formed to help larger customers and importers to buy high quality proven products from AVI certified suppliers. AVI's experience for more than 32 years.
Aerolux India Visit us at booth #523
Ball Software Visit us at booth #153
Aerolux has provided the highest standards in innovation and quality to global customers for 50+ years. Our signature product, the outdoor transparent weather blind, provides protection against rain, wind and snow with the highest grade of PVC and marine grade steel. For additional information, please call 513–375–2668, email inquiry.usa@aeroluxindia.com, visit www.aeroluxindia.com.
Ball Software provides order processing and manufacturing software to the window coverings industry in both the UK and North America. Its industry leading product, Blindata, handles everything from online ordering to quotation and order pricing, production documents, stock control, full bill of materials and invoicing.
Ball Chain Mfg. Visit us at booth #151
Bloc Blinds Visit us at booth #S710
Leading blind and shade manufacturers specify Ball Chain Mfg. products because they know our chain delivers the precision pitch, flexibility and specifications needed to work faultlessly in their sprocket and clutch systems. Made in USA since 1938. Visit us @ www.ballchain.com.
Bloc Blinds is a designer and manufacturer of award winning shades. We provide a range of innovative shading solutions to suit both the commercial and residential markets which are set to revolutionise the entire industry. W: www.blocblinds.com e: info@blocblinds.com t: 646-775-9065
Belagio Enterprises, Inc. Visit us at booth #318
BTX Intelligent Fashion Visit us at booth #S131
As home décor involved so do we. Pleated tapes, tassel fringes, braids and new home décor fashion accents include fabrics, add new dimension for window treatments and furniture. Adding rhinestone brooches, buttons and banding has increased the range of home decoration to an even brighter place. Telephone: (323) 731-6934.
BTX, founded in the mid-eighties, is known for its innovative approaches to window covering automation. Its products are distributed nationwide to the residential and luxury hotel markets in North America and abroad. BTX is introducing a new range of quiet motors and wireless mesh ecosystem technology. Find more information on BTX and its products at www.btxinc.com.
Automation of Window Coverings
Visit BTX at Booth #S131 to experience our latest developments in Wireless Mesh Network Ecosystem technology.
BTX CONTROL SOLUTIONS CUSTOM & CONVENIENT
BTX Intelligent Fashion offers a broad selection of personalized control solutions for nearly any type of window treatment. The BTX team of experts in automation stands ready to provide you with the best custom built solution for all your projects. Easily control it all!
Drapery Systems | Roller Shades | Gemini Dual Rollers | Roman Shades Pleated Shades | Wood Blinds | Vertical Blinds | Skylights | Panel Tracks Dallas, TX, 75238 | Phone (800) 422-8839 | Fax: (214) 343-2252 | www.btxinc.com | btxwindow@btxinc.com
Exhibitor CIERA Industries Inc. Visit us at booth #331
Dooya Visit us at booth #714
CIERA Industries is an innovative company dedicated to excellence in product development, design and manufacturing of quality hardware for motorized and manual Roller Shades and Roman Shades. Our patented manual operating lift systems provides most advanced technology in the industry, improving shades performance installation and operation. Please visit our website www.cierainc.com or call 661 263 8505.
Dooya is a global leading motor fabricator for window & door automation with an extension range of home automation system. This year we bring our continually improved system for vertical blinds, drapery rods, roller shades, plantation shutters, wooden blinds, roman blinds, cellular blinds,etc. Please find yourselves more detailed info. by contacting us via Tel.: +86-574-86571666 , E-mail: info&dooya.com. Website: www.dooya.com.
Comfortex Window Fashions Visit us at booth #611
Drape and Blind Software Visit us at booth #619
Comfortex Window Fashions is a leading manufacturer and fabricator of custom window treatments. We offer a complete line of cellular and pleated shades, wood blinds and shutters, sheer window shadings and innovative cellular vertical blinds. Our products are distributed in every state in the United States and sold in more than 70 countries and on every continent.
Drape and Blind retail software produces on-the-spot quotes for a full range of window treatments. DBs, creates orders and worksheets instantly and tracks jobs, measures profitability and provides management reports. Retailers and designers can capture information once and say goodbye to double handling, calculation errors and wasted time.
Coulisse Visit us at booth #313
Exciting Windows! Visit us at booth #810
Since its establishment in 1992, Coulisse has grown out into one of the internationally most leading brands in window coverings. The innovative strength of the Dutch brand is shown and expressed in inspiring, fast-forward collections and advanced system solutions. Its extensive range offers endless possibilities for creating the perfect blind for every style, taste and functional requirement.
http://excitingwindows.com
Daedong Inc. Visit us at booth #333
Flair 21 Visit us at booth #324
Daedong Inc. is the manufacturer of various blind fabrics in Korea. We supply you with Zebra, Roller, Solar shade, Black out fabric (Plain and foam coated). And also, we offer you the high quality shade with reasonable prices. We are sure that you can find some items in our new collection. If you want to get more, please visit our website : www.ddc-club.com.
Flair21 offers the industry's largest selection of washable, wide-width sheer and drapery fabrics. Most carry a five-year guarantee against shrinking, stretching and fading; many are stocked for quick shipping on cut yardage and finished treatments. Create authentic ambience for your clients with charming patterns, inviting colors and rich textures. www.flair21.com — 800.845.0918
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Exhibitor Forest Drapery Hardware Visit us at booth #301
Kirsch Visit us at booth #225
Your complete source for drapery hardware from track systems to decorative metal and wood to roller shades and motorized systems. Forest will feature its family of three Forest Shuttle Motors at Vision 16. All Forest motors include a 10-Year Warranty, ultra quiet operation, and easy installation. Call us at 866-823-3894 or visit forestdh.com for more information.
Kirsch offers a full line of custom blinds, shades and drapery hardware. We are committed to building relationships and providing outstanding products. Just in time for spring, Kirsch introduces our new shades collections, including Dapple, Grove, Aura, Mirage, Touvala, and Gull Harbor, fabrics and textures sure to enhance any home décor. For more information visit us at www.kirsch.com.
Genes Industry, Inc. Visit us at booth #349
Larson-Juhl Millwork Visit us at booth #243
Introducing our new sheer Transcendence™ privacy vertical here at the show. Also check out our extensive roller shade, horizontal and vertical quality components. We service large and small fabricators nationally from our California and Tennessee facilities. View our catalogs online at www.genesindustry.com
In addition to traditional shutters in basswood and poplar, Larson-Juhl Millwork will feature new contemporary profiles highlighting slimmer, cleaner lines that allow maximum outside views, unobstructed by detailing features. Contemporary finishes such as natural wood colors, antiqued, distressed and whitewashed finishes will also be featured.
Golden Champion Visit us at booth #603
Lotus & Windoware Visit us at booth #503
Golden Champion is a supplier of quality cordless window fashion and drapery hardware products based out of Taiwan. With a main focus on innovative design and rapid prototyping, Golden Champion aims to be a one-stop shop for both high-volume retail and custom made-tomeasure premium products.
We are one of the leading import and wholesale distributors of quality stocked window coverings, including 1” mini, 2” faux wood (smooth, embossed, printed) and verticals. We service many industries, largely multifamily and homebuilding/contract. We offer quick delivery with distributions centers on the east and west coast. Call 1(800) 810-3220 or visit lotusblind.com for more.
Jim Fine Wooden Products Co., Ltd Visit us at booth #615
Louvolite Visit us at booth #101
The most professional shutter components manufacturer in China. Our special process ensures the straightness, stability and finish. If you are seeking for a solution to minimize the quality risk of components or to maximize the production efficiency of shutters, please feel free to communicate with us at any time. Web: jimfineshutters.com, Tel:0086-453-5871577 E-mail:sales@jimfineshutters.com.
Louvolite is showcasing fabric collections for roller, roman, vertical, panel and pleated/cellular products plus the new ‘One Touch’ battery powered and child safe motorised shades. Visitors can also view Vision shade manufacturing to see how this high margin product can easily fit into their own fabrication program.
Exhibitor Mariak Industries, Inc. Visit us at booth #237
PIC Business Systems, Inc. Visit us at booth #515
A leading wholesale manufacturers of window coverings in the U.S.A. Serving a variety of commercial, educational, healthcare, hospitality, military, and residential applications. Featured products…Woven Wood Shop, SoltiVue Exterior Shades, Digital Printing and Cordless blind options. We pride ourselves on quality craftsmanship, quick delivery, and competitive prices. www.mariak.com 800.562.7425
PIC has been serving the window coverings industry (soft and hard goods fabricators, distributors, & retailers) for the past 27 years. Our web-based enterprise system, e-PIC One is designed to handle your complete business model from measuring to manufacturing to installation. System access from the office, home, tablet, and smartphone.
Onsite Fabricare Visit us at booth #352
R.A. Irwin & Co Ltd. Visit us at booth #618
OnSite Fabricare provides equipment, chemicals, training and support that allows you to clean all fabric based window fashions right where they hang. Guaranteed no shrinkage or damage. Onsite Fabricare also has a full line of environmentally preferable cleaning solutions for your eco-conscious customers. For more information: 800811-9367 and www.onsitefabricare.com.
A unique range of high quality decorative fabrics that includes bright, bold & beautiful printed fabrics suitable for roller shades, roman shades & panel track. As the home décor market evolves we bring inspiring on trend designs & ideas that bring the patterns to life, the window covering becomes a room feature in its own right. Dependable quality & good design are our hallmarks, throwing new light on window fashions. All from a privately owned textile manufacturer with more than 60 years experience and expertise.
Orion Ornamental Iron, Inc. Visit us at booth #109
Rose Lace & Braid Visit us at booth #312
We’re a custom drapery hardware manufacturer in California where we design, fabricate and hand-finish products. Our two lines are Iron Art, which offers a wide range of iron rods, finials, accessories, and traversing systems, and Design Art, which features gorgeous hardware in wood and crystal. sales@ironartbyorion.com | 877.476.6278 | www.ironartbyorion.com
We stock over 500 tassel fringes and tassel trims. At our new 8500sq ft warehouse/showroom we specialize in crystal fringe, brush fringe, bouillon fringe, feather fringe and wood beaded fringe. In addition to our extensive line of tassel fringe and tassel trim, we stock hundreds of varieties of curtain tiebacks, key tassels, cord edge and gimp braids. All of our products are in stock and ready for immediate delivery! Contact us at 561-998-0048 www.roselace.com
Pacific Heritage Home Fashion Visit us at booth #327
Rowley Company Visit us at booth #509
The industries source for all cordless Roller, Cellular, Roman & Woven Shade component systems. Also available with our proven systems are finished products that include cordless 1” & 2” Blinds. We offer completely customizable programs. And make sure to come see our revolutionary Magnetic Blind. For more info, email sales@pacificheritageusa.com.
Rowley Company is a leading manufacturer and international distributor of home décor products that incorporate value-added services and solutions designed for our pro professional trade and retail partners. Rowley supports drapery and upholstery workrooms, installers and designers by providing the tools and supplies that they need to successfully grow their businesses.
Smart. Synchronized. Silent. Affordable shade automation done right. Give your customers the ability to set the perfect scene for entertaining, right from their Smart device. To learn more about becoming a qualified Lutron Shade Provider, e-mail info@serenashades.com
Shading Solutions Š2015 Lutron Electronics Co., Inc.
Exhibitor Sani USA Visit us at booth #330 Sani USA, based in Suwanee, GA, is the leading manufacturer providing equipment solutions for the U.S. Window Fashions Market. By representing equipment from manufacturers around the globe, our own specialty equipment, and custom plant efficiency consulting, we help our customers increase productivity while lowering costs. Sani USA supplies equipment solutions for all window treatment manufacturing including Wood/Fauxwood, Aluminum Blinds, Roller Shade, Honeycomb, Vertical, Sheer Shades, Drapery, etc. For more information, please visit our newly designed website: www.saniusa. com or call/email us at 866-438-3810 & info@saniusa.com.
SB2 Concepts Visit us at booth #S250 SB2 Concepts is a leading distributor of roller shade fabrics and Ultratab impulse welders, ultrasonic cutting systems and hoists for fabricators of roller shades. Roller Shade fabrics include a wide range of foamed and flocked blackouts, light-filtering and decorative fabrics from Shaw of Australia and Lienesch. Our fullline of fabrics is fully stocked in California. Website: www. sb2concepts.com Call: (626)256-4800.
Storch International Inc. representing Rongda Siyicy Visit us at booth #145 Rongda is a manufacturer of Honeycomb Cellular shades, Pleated Shades and Sheer Shades— the newest company with the latest in manufacturing technology producing high quality fabrics at a very reasonable price. Fabrics include features that are water repellent, fire retardant and eco-friendly. We have a wide array of fabrics in all categories that include translucent, blackout and sheer designs.
Sunmate Window Coverings Technology Inc. Visit us at booth #337 Sunmate is a new US stocking warehouse for the excellent quality Roller, Roman and Rainbow fabrics. Let us help you today by improving your profitability as follows: 1. Fabrics by the Cut Yard 2. Same Day and Next Day shipping 3. Pricing and Quality you will be love 4. Custom Private Label sample program.
Shutter Smart Visit us at booth #137
Tableaux Visit us at booth #715
Manufacturing since 1993, ShutterSmart is the largest shutter manufacturer in the U.S. We offer the broadest selection of shutters all made right here in the USA and shipped in as little as 5 days. Our award winning shutters include Polyclad Wood, Poly Vinyl, Painted Wood, Stained wood and now our newest innovation: Woodland composite wood shutters. Learn more at www.shuttersmart.com.
Tableaux is the leading source of decorative faux iron and veneer grille inserts. Customized for a wide range of interior design applications including window treatments, cabinet & door inserts and wall decor. To learn more about our environmentally friendly products visit us at tableaux.com.
Skandia Window Fashions Visit us at booth #614
Vako Visit us at booth #341
Skandia Window Fashions is excited to show at IWCE 2016! On top of showcasing some exciting new products, we’ll also be offering incredible show specials. For more information please call 1-800-874-3168 or email: jhohensee@skandiawf.com. We’ll see you at the show!
Vako has produced curtain systems and accessories for curtains since 1984. We focus on all applications for the production of curtains: ranging from full suspension systems to individual components such as hooks, curtain tape and hook and loop tape. We have been serving a large group of customers, including wholesalers, curtain workshops, interior sunshade manufacturers and sail-makers with our extensive collection of items for years. www.vako.com
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Exhibitor Vertilux Visit us at the lounge
Wolff Industries, Inc. Visit us at booth #617
At Vertilux your HEALTH and SAFETY are primordial. Presenting Polyscreen Vision® fabrics and VTX® clutches, both 100% free from harmful substances. Introducing highly decorative Neolux® collection including healthy options! Revealing new Q-Box cassette system and Child Safety Devices, as well as Celtic Motors for enhanced child and pet safety.
Wolff Industries, Inc. is the world’s largest manufacturer of industrial and professional scissors sharpeners. Wolff Industries, Inc. specializes in stainless steel shears with edges sharper than can be obtained elsewhere. Wolff Industries, Inc. also has a full line of sewing scissors, thread clips, and embroidery scissors. Contact: 800888-3832 or customerservice@wolffind.com.
Wilson Fabrics Visit us at booth #125
ZMC Window Covering Supplies Visit us at booth #231
Wilson Fabrics specializes in quality jacquard blackout and translucent roller and roman shade fabrics and coordinating blackout drapery fabrics. Fabrics are Oeko-Tex certified, stain resistant, PVC Free and 110 inches wide. Fully stocked in our Warehouse in New Jersey with cut length yardage service available. For more information visit www.wilsonfabrics.com .
ZMC is a manufacturer of window covering hardware including Somfy Motor accessories. Somfy’s new Sonesse® Ultra 50 DC motor, the quietest and strongest motor on the market, is available in 24 voltage DC which means easy to install without an electrician. Paired with a robust accessory line created with ZMC to ensure quality, reliability and silent performance of every motorized shade. Please contact 1-800-541-2557 or visit www.zmc.ca.
Another Perfect Combination Worldwide Window Fashions Roller Shades and Glidea Motorization Solutions from
Control the beautiful array of Worldwide Valencia and Radiance Roller Shades from your remote or your mobile device with the MYLINK APP. Open or close your view of the world and instantly achieve: • Privacy • Glare Reduction • Reduced Energy Costs
Also, extend the lifespan of
draperies with Glydea Motorization by eliminating the damage associated with manual operation and it is backed with a 5 year warranty.
Contact Worldwide Window Fashions Today! 215.455.2266 • www.worldwidewf.com
Order the new Radiance and Valencia sample books.
Exhibitor BLOC BLINDS
FLAIR 21
LOTUS & WINDOWARE
Shade Innovations
Vertical Wraps
2” Wood Grain Faux Wood Blind
Our award winning innovations include the fabric changer roller shade which allows the user to swap the fabric of their shade without removing the system from the window, and the BlocOut system which has been independently proven to reduce heat loss through the window by up to 43%. w: www.blocblinds.com e: info@blocblinds.com t: 646-775-9065
Sheer, gently flowing (and washable!) fabric is harmoniously combined with tightly-stacking vertical blinds. This ingenious mix of light filtering elements allows you to maximize privacy and light control by positioning your flair21 Vertical Wrap in a variety of ways. Plus, Vertical Wraps cost 50% LESS than HD Luminette!
We are excited to introduce the newest member of the 2” Faux Wood family - the instant classic, Wood Grain! With the same sturdy build as its predecessor, this blind brings an added stately profile with two sizes of return corners to seamlessly complete the mitered crown valance. And unlike real wood, these are easy to clean, making them perfect for any room or facility.
www.flair21.com — 800.845.0918
Available in Natural, Golden Oak and Mahogany Great Assortment of Popular Sizes 2” Wide Slats for Designer Look 2-Year Warranty 3 1/4” Crown Valance & 2 Sizes of Returns Heavy Duty Metal, High Profile Headrail Cord Control Static Resistant Slats Won’t Warp or Crack
Visit Booth #324
Visit Booth #S710
TEL 800.338.8826 FAX 800.810.3220 www.lotusblind.com Visit Booth #503
DDCMotors Draperies.com is excited to introduce our new line of drapery and tubular motors for commercial and residential use. Our whisper quiet motors provide powerful lifting capabilities for all window applications. From home to hotel, our motors combine form and function into an elegant solution to suit your needs. Transform the atmosphere with a motorized window solution at the touch of a finger! All of our motors come backed by our comprehensive five year warranty along with our limited lifetime warranty on drapery hardware. Request a sample or demonstration today!
TEL: 626-471-9980 | FAX: 626-471-9098 | info@draperies.com 5500 N. Peck Rd., Arcadia, CA 91006 | 11 Eagles Court, Cartersville, GA 30120
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NEW RANGES COMING IN SPRING
2016
Established in 1926
STAND S125
MARLEY BLACKOUT & LIGHT FILTERING ROLLER & ROMAN SHADE FABRIC Marley is an art deco inspired design available in Blackout and Light Filtering in 7 colors. Marley is suitable for roller and roman shade fabrics and comes in a wide width of 110 inches. Due for release in Spring 2016.
phone: 908 994 1700 email: sales@wilsonfabrics.com
FOLLOW US
IWCE 2016 SNEAK PEEK
An Eaters Guide to A wealth of choices whatever your mood Over the past decade Las Vegas has emerged as one of the world’s greatest eating cities, in fact more acclaimed celebrity chefs and Michelin Star winners have restaurants here than in anyplace else in the world. But with nearly 40 million annual visitors, the Las Vegas restaurant scene is also amazingly diverse, from burgers bulgoki, tapas to tom yum gai. There are steakhouses at every price point, some of the best French dining in the world and amazing seafood for a desert location. So whatever you’re in the mood for, at (almost) any price point, you can find it in Vegas baby! V THE BEST OF THE U.S. Visitors to Las Vegas can eat their way across the country without ever leaving the city. From Cajun and Creole poboys, to Windy City hot dogs, to the original purveyor of Buffalo wings and much more.
Zydeco Po-Boys 616 E. Carson Ave. #140 Las Vegas, NV 702-982-1889 Authentic Southern Louisiana recipes including gumbo, but if it isn’t obvious from the name, the specialty of the house are the po-boys, starting at $9.50 for the sausage, or choose from turkey, shrimp, catfish, ham or “debris.”
The Steamie Weenie 1500 N Green Valley Pkwy #130, Henderson, NV 89074 702-333-1383 Got a hankering for a good, old-fashioned dog? Get yourself over to Steamie Weenie and choose from the New York pushcart special— onions in tomato sauce, sauerkraut and spicy house mustard; the Windy City with tomato, dill pickle, diced onions, sport peppers, neon relish, celery salt and yellow mustard; or any of a dozen other specialty dogs. And maybe best of all? Everything costs less than $7.
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Flippin' Good Burgers 505 Fremont St Las Vegas, NV 89101 702-896-0093 A locally developed competitor to Shake Shake, Flippin’ Good Burgers and Shakes offers single stack burgers for less than $5, hand-cut fries and flavor-your-own concretes. Chicken sandwiches, sliders and other assorted menu options are also available.
DESIGN ART
™
by ORION
Rick's Rollin Smoke BBQ & Tavern 725 Las Vegas Blvd S Ste 110 Las Vegas, NV 89101 702-462-9880 This smaller version of the popular Highland Ave. BBQ joint has recently opened at Pawn Plaza, the container park home to restaurants, bars and shops just south of the Gold & Silver Pawn Shop, (where the Pawn Stars series is filmed). Downstairs features a limited menu that still manages to include many favorites, such as the Biggin Sandwich, Old Man Holland’s favorite, as well as hand-rubbed and hickory-smoked chicken and ribs. The upstairs tavern features “hand crafted cocktails”.
Blue Ribbon Fried Chicken 1770 Festival Plaza Dr Ste 200 Las Vegas, NV 89135 702-329-9300 The Bromberg brothers bring their latest addition to the Blue Ribbon empire to Summerlin. Expect super crispy chicken and fries, with regularly updated options for sandwiches and sides.
CELEBRATE YOUR CREATIVITY...
Add some sparkle to your drapery hardware creations with Design Art’s SwissCrystal collection. 16 beautiful crystal designs are 24% full lead, mouth-blown, and hand-cut. Combine them with 28 SwissCrystal base options, 4 medallion options, or 4 holdback options to coordinate all your drapery hardware.
Visit us at booth #109 designartbyorion.com • sales@designartbyorion.com • (877) 476-6278
ASIAN INFLUENCES There is an astonishing array of Aisian dining choices in Las Vegas designed to encourage adventurous eating.
Chada Street 3839 Spring Mountain Road Las Vegas, NV 891024 702-882-8838 The highly regarded team behind Chada Thai & Wine recently opened their take on Thai street food. This is your chance to venture beyond pad thai with dishes like tua samun prai, a combination of peanuts, lemongrass and kaffir lime leaf; ho mok, a steamed fish curry presented in a banana leaf and much more. There’s also a fantastic wine list with 50 excellent wines under $50. Chengdu Taste 3950 Schiff Dr. Las Vegas, NV 89103 702-437-7888 The popular Los Angeles Sichuan restaurant opens its first Las Vegas outpost. Try the various “mao cai”, spicy Chengdu casseroles, typically shared family style; or the “sorrowful” mung bean noodles; or diced rabbit with “younger sister’s secret sauce”.
Chow 1020 Fremont St Las Vegas, NV 89101 702-998-0574 Chef Natalie Young earned rave reviews for EAT, her downtown breakfast and lunch debut. Now she’s serving “Southern-style soul food with fine Chinese cuisine.” Chef Young is emphatic that Chow is not a fusion restaurant. It’s Southern fried chicken. It’s Chinese. There’s no (or very little) cross-over, and the lines have been outthe-door. Fortunately there’s a drive-through window!
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Flock & Fowl 380 W Sahara Ave Las Vegas, NV 89102 626-616-6632 Sheridan Su and Jenny Wong of Fat Choy just opened their second place, Flock & Fowl, so full reviews aren’t yet in, but the menu is based on chicken dishes from the Hainan province of southern China, with a fresh twist.
Viet Noodle Bar 5288 Spring Mountain Rd. Las Vegas, NV 89146 702-750-9898 Featuring pho with five different beef options, and also porridges, udon noodle soups, vermicellis, hot pots, plus the more typical spring roll and other small sides. Sushi Takashi 5300 Spring Mountain Rd. Las Vegas, NV 89146 702-249-7477 Promising “high quality sushi at reasonable prices”, Sushi Takashi has a selection of inventive rolls as well. Fans rave about its 10- and 12-course sushi dinners, priced at $29.95 and $39.95. Yojiè Japanese Fondue 9440 West Sahara Avenue Las Vegas, NV 89117 702-445 7008 Shabu shabu is a Japanese meal where you dip thinly sliced meats and a variety of vegetables into a flavored broth. At Yojiè you first choose a broth flavor—sukiyaki, spicy miso or tonkatsu— a pot of which is set on a burner at the table. Then select your protein, veggies, sauces and sides.
WF-VISION.COM | JAN/FEB 16 | 59
STEAKHOLDERS For a lot of visitors, dining in Las Vegas means a great steakhouse, so here are few of the more innovative interpretations.
Bazaar Meat by José André 2535 Las Vegas Blvd. S., Las Vegas, NV 89109 855-761-7758
Carnevino 3325 Las Vegas Blvd. S., Las Vegas, NV 89109 702-789-4141
A Spanish-influenced take on steak, this relative newcomer is the famous chef's ”celebration of the carnivorous, in all its forms.” Meaning whole suckling pigs, beef rib steaks sold by the pound, Chateaubriand, Ibérico pork loins and Butifarra spirals. There’s even foie gras, in the form of cotton candy and S’mores!
This Batali/Bastianich joint production features some of Batali’s signature Italian dishes with Bastianich’s mind-blowing selection of wine. But it’s really all about the meat. There’s a beef tasting menu, six steak choices, lamb, veal and pork, in addition to an Italian spin on classic steakhouse sides.
ADDITIONAL LAS VEGAS DINING OPTIONS Carbone Italian Restaurant 3730 S Las Vegas Blvd. (The Aria) Las Vegas, NV 89109 877-230-2742 Old-school Italian in a glam setting.
Carson Kitchen 124 S 6th St Ste 100 Las Vegas, NV 89101 702-473-9523 Kerry Simon’s take on the gastropub
Bardot Brasserie @ The Aria, see above 702-690-8610 French bistro and cocktails.
DB Brasserie 3355 S Las Vegas Blvd (The Venetian) Las Vegas, NV 89109 702-430-12350 Daniel Boulud’s mid-range French bistro.
Andiron Steak & Sea 1720 Festival Plaza Drive Las Vegas, NV 89135 702-685-8002
Rivea Las Vegas 3940 Las Vegas Blvd S (The Delano) Las Vegas, NV 89119 702-632-9500 An Alain Ducasse restaurant—enough said, right?
Giada 3595 S Las Vegas Blvd (The Cromwell) Las Vegas, NV 89109 702-777-3777 Giada De Laurentiis’ California Italian.
“An homage to all things grilled, roasted, shucked, and seared,” this Hamptons-esque steakhouse is has plenty of options for both carnivores and pescavores. There’s a shellfish platter, oysters and shrimp cocktail, all clearly created for those who love seafood.
Salute Trattoria Italiana 11011 W Charleston Blvd (Red Rock) Las Vegas, NV 89135 702-797-7311 Southern Italian specialties.
Therapy 518 Fremont St Las Vegas, NV 89101 702-912-1622 Gastro-lounge.
Siegel's 1941 600 Fremont Street (The El Cortez) Las Vegas, NV 89101 702-385-52001 Modern diner.
Hearthstone Kitchen & Cellar 11011 W Charleston Blvd (Red Rock) Las Vegas, NV 89135 702-797-7344 Upscale American.
VegeNation 616 E Carson Ave Ste 120 Las Vegas, NV 89101 702-366-8515 100% plant-based vegetarian/vegan.
Other Mama 3655 S Durango Dr Ste 6 Las Vegas, NV 89147 702-463-8382 Raw bar, ceviche plus chicken and steaks..
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BOOTH 137
INSPIRATION
A Necessary Insights from the October High Point Market For the Spring 2015 High Point Market, Deb Barrett and Jackie Von Tobel organized their first VIP High Point Market Experience, an organized introduction to the often overwhelming High Point Furniture Market, created specifically for firsttime buyers. The initial tour was so successful that it’s already become a regular feature of market, with plans already underway for Spring 2016. Here, the design professionals who attended the Fall 2015 Market as part of the VIP experience share their first-timer’s take on High Point and their favorite discoveries from market. V Maria Kovach, CRPM Simply Stated Interiors Sun Prarie, WI Why did you participate in the VIP High Point Market Experience? I was just going for the first time exposure to High Point Market. Now having been, I can’t imagine doing a first trip any other way than with Jackie and Deb. They were amazing. The trip was well orchestrated; the venues were well thought out. I was able to meet vendors and establish business relationships that I hadn’t considered prior to this trip, wth showroom visits that allowed me to get to know their brand names and product lines first hand.
Were there any specific products or trends that caught your eye? Ambella Home had a beautiful entertainment center with a cherry blossom branch detail, while Christopher Guy had carved handles on some of their pieces that were amazing. These are furniture pieces as functional art. And I fell in love with CR Laine, not only was every piece beautiful, colorful and playful but the variety of furniture options was vast and incredibly comfortable.
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Louise MacDonald, Louise MacDonald Design Inc. Toronto, ON How did this trip benefit your business? I wanted to go because I felt that on the tour with Jackie and Deb, it would be a much easier way to get introduced to High Point and less stressful than trying to navigate such a huge show. I discovered some lines that will be wonderful complements to ones we currently specify. It was eyeopening to visit the Theodore Alexander showroom. I already specify them but had never seen as much of the line in one place. In all, I met so many people on this trip that I will do business with in the future, both other designers on the tour and through the appointments Deb and Jackie scheduled for us.
Beth Curtis Redesign 2 Shine Lamont, IL Why did you participate in the VIP High Point Market Experience? I felt that a tour would be the best way to introduce myself to High Point. It’s hard to name one specific from the week to highlight, but I think it would be Deb and Jackie themselves. They were so helpful and went out of their way to make us all feel welcome and give us tips for our businesses. I’ll be much more comfortable going back to High Point next time! I will have lasting memories of my time with this tour, as well as friendships and business contacts that will continue on.
Was there a product line or showroom you found particularly interesting? While there were many,
Debi Pinelli, A&J Interiors, LLC Long Valley, NJ How did this trip benefit your business? The more information I have, the better resource I am for my clients. Being introduced to such fabulous furniture and accessory lines only enhances my offerings. Once I heard about the VIP tour, I knew I had to go—Deb and Jackie are so very creative and knowledgeable, that this was an incredible opportunity.
Were there any specific products or trends that caught your eye? I noticed a lot of colorful and curvy designs— from sofas to coffee tables to the backs of dining chairs—and I loved this look! (Shown below, an occassional chair from Hancock and Moore and a dining room chair from Hendredon.) I also loved the Theodore Alexander showroom; I was not familiar with the line and now I have a terrific new resource.
many showrooms and pieces that were interesting to me, I loved the pieces from Couef. They are ingenious pieces with built-in shelves that pull out to hold a coffee cup, a glass, or a phone.
Kelli A. Chitty, Interiors by Kelli Sea Girt, NJ How did this trip benefit your business? It’s a huge benefit to go and see what's new but most importantly you find new vendors and make contacts at those companies. I believe attending market adds legitimacy to your business in the eyes of the suppliers you meet with.
Was there any particular discovery you made at market? I loved Tobi Fairley’s use of color in her CR Laine and Woodbridge collections.
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Diane Sherman, Window Designs By Diane Long Grove, IL Why did you attend High Point Market with the VIP Experience? I thought this would be a great opportunity to find out how to expand my product offerings for my business. The highlight for me was being able to visit showrooms that most designer cannot get into unless they have already done a significant amount of business with. This trip opened my eyes to different product lines I can add to my business to increase profits; it was absolutely worth the investment.
Were there any specific products or trends that caught your eye? I loved the poof ottoman trend that was seen in so many showrooms. Another product that was featured everywhere were bar cabinets, including this beautiful one from Currey & Company.
Jennifer Jackson, Home Smith Toronto, ON How did this trip benefit your business? Given that I am in the process of opening my own new business, I knew that I needed to attend the show, but wanted to be smart about my approach to make the most of the trip. The idea of experiencing High Point Market with someone who was incredibly knowledgeable not just about the market, but about the industry as a whole really made the difference for me. I knew I’d be able to absorb a great deal, access knowledge and showrooms I would not otherwise be able to access and turn a five-day work trip into something profitable and enjoyable rather than wander around by myself.
What was the highlight of this trip? The upholstery presentation on the first day—the amount of knowledge that I obtained in that two hour presentation was simply amazing. I took enough notes (8 pages!) so that not only will I be able to refresh my memory, I can also train my staff as well. There is one other thing that was even more of a highlight for me on this trip and that was the networking and friendships I made over the course of the five days. The range of experience, backgrounds, and roles within the industry are amazing. I learned so much from this group—from technical skills to tips and tricks to keep in mind—it was simply an experience I will never forget and one for which I am very grateful at this point in my business.
Were there any specific products or trends that caught your eye? I don’t know if it was some kind of strange “Deb and Jackie” influence but I fell in love with trims! I was an instant fan of The Trim Queen, Jana Phipps, who was one of our speakers. After her presentation I saw this kind of detail everywhere I looked. I cannot wait to apply this trend at Home Smith.
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Evelyn Eshun, Evelyn Eshun Design, Toronto, ON How did this trip benefit your business? Networking is the key to growing one's busines—you just can't do it alone. Meeting all the participants as well as the suppliers will undeniably help my business. And, to have a group of familiar faces to meet daily in an organized fashion made this experience comfortable and stress-free.
Was there a trend you spotted at market? The influence of fashion was strong: dressmaker details, fashionforward fabrics and fresh saturated colors are bringing personality into interiors.
Georgene Perlman, The Reimagined Space, LLC, Tampa, FL What were some of the highlights of this trip? The vendors that Deb and Jackie introduced us to were of consistenly high quality. Through the appointments they scheduled I secured new relationships with higher-end furniture manufacturers. In addition, they freely shared their knowledge of furniture construction, cost of goods, upholstery and soft goods materials. I would highly recommend the VIP Tour for first time buyers and for those who haven’t been to market in a while who would like access to great showrooms. Were there any particular products or trends you noticed? A quick list would include fretwork, gold, blue velvet, industrial design and a lot more mid-century modern furniture styles.
Deb Barrett, SoftDesign Lab, co-leader of the VIP High Point Market Experience How did the VIP High Point Market Experience come about? Design professionals fight isolation and silo thinking on a daily basis; anything that can break us out of that is a good thing. High Point Market is much more than a trade furniture show—it's the center of the design universe for two weeks every year. It's a place where you can be inspired, learn something new, feel a part of our industry, network, collaborate and most of all, shake up your business. This is true for full service designers or those who specialize in soft custom furnishings. What’s the benefit of attending High Point with the VIP Experience? What Jackie and I developed is the only way to visit the most exciting home furnishings trade show in North America. We take care of all of the planning and logistics so that the designers can concentrate on the show and having a great time. All this and more for less than they would spend to do this on their own. Was there a single piece at this market that really captured your attention? Jaipur’s Noho rug by Kate Spade. One of many fashion-industry related product introductions at this market, this swirled paint design was colorful, surprising, mesmerizing and simply stunning.
The VIP Spring High Point Market Experience is scheduled for, April 15-21, 2016. Visit SoftDesignLab.com/hpmkt-experience for details and information. 66
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TRENDS
Spice
The stylish results of the Experience Economy There have been dozens of articles and seminars over the past years on how today’s consumers value experience more than the mere acquisition of goods. But of course, many exceptional experiences require specific products to achieve optimal results and many of these experiences are connected to extreme sports—thus high-end sports watches, suitable for rugged triathlons—outsell traditional luxury brands. Hilde Francq of the Belgian color trend company Francq Color has identified a certain style based on the trend that sports achievements have become the latest status symbol. “In 2016, you won’t make an impression with a luxury car,” she said. “Instead you’ll need to compete by climbing a mountain or swimming with actual sharks.” This emphasis on an active lifestyle is influencing product design, textiles and design materials in profound ways.V
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CLOSER LOOK The “Sporty� color palette combines fresh tints of yellow, grass green and blue with blue-based off-blacks. Color mixes can be soft and subtle, brisk and energetic or strikingly graphic. Key materials and structures include bent and folded, open weaves, netting, mesh, dynamic surfaces, neoprene and felt. The East River chair by Hella Jongerius by Vitra is one of the recent product introductions that capture the Sporty trend for home.
Francq Colors francqcolors.be Facebook: facebook.com/francqcolors
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Product ONA DRAPERY HARDWARE Ona Drapery Hardware Company is your source for custom made drapery hardware. From contemporary to traditional, we offer an extensive selection of styles and finishes. We manufacture every rod set to order using only premium heavy gauge steel, wrought iron, crystal and more. Custom curving is available for all rod profiles. Be sure to look at our new Acrylic Rods, Art Glass finials and Polished Chrome finishes in addition to our popular French Rods and ONAVERSE™ Iron Cord Traverse Rods. We pride ourselves on quality workmanship, timely delivery and customer satisfaction. Select Ona Drapery Hardware and order with confidence.
SUREWIN Providing quality products at competitive pricing from our Florida warehouse. Custom sourcing available. Plastic bead chain in rolls (numerous colors, continuous chain cord-loops (in all lengths) and metal bead chain. Stop balls, connectors, safety devices, C-Clips, alligator clips, tassels, lift cord, vertical components, cord locks, and the easy-to-fabricate low profile Sure Lift Roman Headrail System for shades up to 50 lbs. Contact: surewin@optonline.net, tel: 203/655-1102, fax: 203/655-8571..
For a free catalog please call 800/231-4025 or visit our website at www.onadrapery.com.
3D DRAPERY HARDWARE BY ORION 3D Drapery Hardware allows you to explore new window designs with the ability to have the finial in front of the rod. Finials can be manually adjusted to be above or below the rod simply by changing their position to enhance the window covering presentation. sales@ironartbyorion.com www.ironartbyorion.com 877.476.6278
UNI-SOLEIL Uni-Soleil new roller clutch are smoother, easy go and much quieter. With complete range of roller collection in the world with USA patent, we can advance your roller blind to high end class. The standard colors are in white, black, ivory, grey and brown. We offer full solution in window blind industry. Please contact UniSoleil sales@uni-soleil.com.tw or visit www.uni-soleil.com.tw for further information.
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What’s INDUSTRY BESTS: Look for highlights from IWCE 2016 in the March/ April issue including the winning entries from the Envision Design Competition, top products from the WMCA and much more.
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