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03/04 16 IWCE 2016 SHOW REVIEW
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03/04.16 Volume 37 / No. 2
See the winning projects from this year’s Envision Design competition starting on page 60.
THIS ISSUE /IWCE 2016 Show Review THIS ISSUE 12
Trigger Purchasing Use key life moments to move clients from potential to confirmed. By Maria Bayer
36 Celebrating Success IWCE 2016 Review The 2016 Envision Design and Ingenuity Workroom awards event.
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Two Hours to a Better Future The true value of setting goals is measurable success. By Gail Doby
Exceptional Education IWCE 2016 Review Attendees comment on their seminar experiences.
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What Happened in Vegas IWCE 2016 Review Highlights from the IWCE show floor.
38 40 42
All-Access Curb Appeal IWCE 2016 Review A closer look at what goes into The New American Home.
32 Rewarding Innovation IWCE 2016 Review The WCMA awards presentation.
Entertaining Evenings IWCE 2016 Review The IWCE after-party.
48 The Human Element 2017 interior design and textile trends, as predicted by Heimtextil.
58 Get Out The lure of great outdoors and its influence on interior trends as predicted by Hilde Francq. 60
Simply Stunning IWCE 2016 Review The winning projects from the 2016 Envision Design competition illustrate the intrinsic value of beautiful, custom designed window treatments.
EVERY ISSUE 6 Viewpoint: What We’re Loving Now Recent projects from our contributors social media pages. 8
Viewpoint: Our View President/CEO Grace McNamara
84 What’s Next
On the cover:
The winning design from the 2016 Envision Design competition by CJ Knapp, ASID, inspired by the Newport finial from Select Drapery Hardware.
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•Uni-Cord Roman for Child Safety •Uni-Cord Roman (Yoyo-Pulling)
•Mono Wooden Venetian Blind
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WF-VISION.COM Looking For Online Inspiration?
Check out these great pages from this issue’s contributors… and our own Facebook page as well! Facebook:wfvisionmagazine
Comfortex picked Blue Haze as its color of the year.
WINDOW FASHION VISION MAGAZINE President & CEO • Grace McNamara • grace@wf-vision.com Vice President/Circulation Director • Peggy Yung • peggy@wf-vision.com Editorial Director • Susan Schultz • susan@wf-vision.com Managing Editor • Lynn Thompson • lynnt349@gmail.com Shannon Flaherty • Education and Events Director • shannon@wf-vision.com Business Manager • Gabriela DesRochers • gaby@wf-vision.com Office Manager • Belinda Pasquale Hanson• belinda@wf-vision.com Megan Dummer • Special Events Coordinator • megan@wf-vision.com SALES Director, Sales & Marketing • Susanne Young • susanne@wf-vision.com CONTRIBUTORS IN THIS ISSUE Maria Bayer, Gail Doby, Hilde Francq
Houzz: pro/cj-knapp/yours-by-design
Part of CJ Knapp’s “Dining Rooms That Get Used” portfolio.
FEATURED DESIGNERS & WORKROOMS Barbara Elliott, Elizabeth Gerdes, Ronda Ferguson, CJ Knapp, Susan Kostelecky, Heather Landolt, Ellee Nolan Asaro, Michelle Rohrer-Lauer, MaryKay Romanchuk, Leigh Skinner Anderson, Sheri Stouffer, Barbara Tabak, Kevin Thayer, Vita Vygovska, Jennifer Woods, Katherine Wozniak, Amy Yin SPECIAL THANKS TO Qasim Barnes, John Dobel, John Fitzgerald, Alex Garcia, Jason Hohensee, Emma McKeown, Brian Robertson, Judy Wong, Ben Woodall
Facebook: Michelles-Interiors-Design-Group-134302279562
Read up on this beautiful showcase house project.
2015 EDITORIAL ADVISORY BOARD Donna Elle, Donna Elle Seaside Living John Fitzgerald, Comfortex Neil Gordon, Decorating with Fabric Joyce Holt Susette Kubiak, Drapery Connection Rory McNeil, TechStyles Window Covering Products Inc. Tom Perkowitz,Horizons Window Fashions Inc. Jane Shea, Blinds Unlimited SUBSCRIPTIONS 877-344-7406 • WFVision@pubservice.com
Facebook: trademartinteriors
Another elegant installation from Ellee Nolan Asaro.
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Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the informationgathering process. Crediting disputes between parties other than Vision magazine are solved at the discretion of those involved.
Keep up with all the IWCE news @IWCEVISION
Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year, by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; Tel 651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision.com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster: send address changes and subscription correspondence with mailing label to Window Fashion Vision, PO Box 15698 North Hollywood, CA 91615. Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/yr. Foreign (includes airmail postage). Single copies/ back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright ©2015 by AIM Communicaations LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5
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At the show: VIEWPOINT
At the Rowley Company booth I caught up with Brenda Baxter, left and Stephanie Freeman, far right, both of Custom Drapery Designs, Richardson, TX, along with Marcia Boatwright, center right, of Blinds, Drapery and Design, Ada, OK.
Window Coverings on the Rise A True Industry Affair t the recent International Window Coverings Expo in Las Vegas January 1921, there was a surge of activity and interest from our own industry professionals as well as builders from the International Builders’ Show and designers from the Kitchen and Bath Industry Show. The real key to the success of IWCE was the caliber of dealers, designers and fabricators that attended to see the latest design and technology for window coverings. It was exciting to see their response to the increased number of international companies looking to test the waters in the U.S. that used IWCE as a launch pad. These newcomers, combined with the wealth of resources offered by many long-term supporters of IWCE kept the show floor buzzing. 8
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As I walked the show floor for three days, I felt the excitement and interest in the conversations I witnessed. Attendees came to the show to learn— in seminars and on the show floor. The Construction Zone featured outstanding designs fabricated as part of the Artisan Project, both programs spearheaded by the amazing Terri Booser. Our world class seminars offered information you can’t get in one place and time anywhere else. Plus, the show featured the first look at both the winners of this year’s WCMA Product Innovation Awards and, of course, our own Innovation Design and Ingenuity Workroom awardwinning projects. You’ll always see the best of the best at IWCE!
I love IWCE because it’s my one time each year to connect with people I’ve known for years, haven’t seen in a while and really enjoy. It’s better than a class reunion because everyone that attends is a success story and they come to IWCE to continue their success. Now I’d like to wish you a great spring and ask you to put March 7-9, 2017 on your calendar for a great show in Charlotte, N.C.! V
Grace McNamara President and CEO
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VIEWPOINT
Inspire clients with a sense of urgency
Purchasing by Maria Bayer
re you taking advantage of trigger events in your client’s lives? A trigger is an event that causes a person to seek out a product or service—now. The reason why triggers are so important is that they inherently create a sense of urgency with a buyer. And the stronger the sense of urgency, the faster they’ll buy. Have you ever worked with a potential client and thought it was a great fit, but they ended up not making a decision at all? That’s because they didn’t have a sense of urgency. Nothing was pushing them to make a decision. Chances are, there was no trigger. Every business responds to trigger events: An engagement is a trigger to start looking for wedding vendors. A birthday or holiday can be a trigger to start shopping for presents. A high cholesterol number can trigger a search for health foods or a gym membership. And Spring can be one such trigger for your clients. To many, Spring symbolizes a new beginning, a fresh start, a time to start new projects. So clients may be more motivated to start a project now. The great news is that you don’t have to rely on just seasonal opportunties. There are many other triggers that your clients may experience where they’ll be ready for and motivated to buy your services. Consider these examples: 12
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•C hildren graduating college or getting married can trigger a redecorating project. • Receiving an income tax refund can trigger renovating a room or adding an addition to their home. • Having an elderly parent move in, or aging in place may trigger home modifications. • A second marriage may trigger blending two homes together. • Christmas holiday parties may trigger a kitchen remodel. Put Triggers to Work Each of these are examples of triggers that you can (and should) use in your advertising, marketing and sales efforts. Because triggers help people self identify and acknowledge that they have a need, and that you’re the person or business who can help them. It’s also an authentic reason to reach out to past clients. And the easiest way to do that is through an email newsletter. If you struggle with what to write, try this: Create a list of 15-20 of the most common triggers that your clients may experience. Next, for each trigger, write a sentence or two of how you, your products and/or services can specifically benefit them. Finally, go through your list and think about whether there are specific
times of the year that those triggers are more likely to occur. If so, write those dates next to each trigger. For example, many people get engaged during the holidays; a note about refreshing your home in anticipation of your child’s wedding would be ideal in February or March. Bonus: don’t forget that your business has triggers, too! They could be an announcement of new products or services that you or your suppliers offer, a blowout sale of old inventory to get ready for new, an anniversary sale, a holiday party, etc. When you add these into your newsletter calendar, you’ll not only have a full year of email newsletters to send out, but each one will include a trigger to authentically motivate your past and potential clients to reach out and contact you. V Maria Bayer, the Authentic Sales Coach for Design Success University, teaches interior designers how to win ideal clients quickly and make more money without being ‘salesy’. If you enjoyed this article, I invite you to register for my free online training series where you’ll learn more savvy strategies to win clients you love: http://bit.ly/Designer_Sales_Tips
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WF-VISION.COM | MAR/APR 16 | 13
VIEWPOINT
Optimizing your outcome
Two Hours to a Better by Gail Doby, ASID
he most financially successful people set plans for their future. But given that so few people develop such plans, it’s no surprise that true financial success seems so elusive. It’s simple: having a written plan is the first step to making more money. If you don’t like your financial results, you need to do something differently, and having a clear plan with attached action steps and rewards is a worthy way to spend at least two hours of your time each year. Here’s a checklist for business success: 1. Do you have a plan? 2. Do you follow the plan if you have it? 3. Do you have an accountability partner? 4. Do you have a budget? 5. Do you follow the budget? 6. Do you have contingencies built into your budget for unexpected expenses?
If you answered no to even one of these questions, you have an opportunity to create an amazing year. Some people say they don’t have time to plan. I have a feeling they have plenty of time to check Facebook and text messages. Maybe it has become a habit to blame the economy or complain about their outcome instead of planning for success and making it happen. Sprint to the Finish I like setting sprint goals. That means working in 60 – 90 day periods with specific tasks and deliverables; an idea inspired by a great book I read that talked about time horizons. The CEO or senior leaders of a business need to set their vision, plans and budgets up to five years in advance. Middle managers work within a one-year timeframe, and execution people like bookkeepers, assistants and support staff manage their projects 60 – 90 days in advance. Short time horizons are especially common with linear thinkers that complete one task at a time.
9. Does the plan have due dates attached?
Employing the sprint approach to the planning means our team is highly productive because we don’t allow them to look too far ahead and so become overwhelmed with potentially conflicting goals. We keep them focused on shorter sprints. Our job as managers is to decide on what needs to be accomplished in those sprints.
10. Does the plan have the person accountable for accomplishing the goal, meaning you and any team members?
The Benefits of Focus Focus is hard to maintain with all of the distractions in our days. If you have a tendency to get distracted, then set
7. Do you set personal goals? 8. If you do set personal and business goals, is there a plan that is written with specific action steps?
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a time limit on a task (50 minutes or less) and only work on that task. When you frequently look at your email, cell phone for text messages or allow people within your office to interrupt you, it can take up to 20 minutes to get your head back in the game. If you get up to 10 distractions a day, then you could lose up to 200 minutes of time a day. That’s almost three hours. If your billable rate is $150, then you just cost yourself three hours or $450. Multiply that by 200 working days a year and you’ve just cost yourself $90,000 of potential income. If you have employees, do they do the same thing? Multiply their billable rate times three hours a day and you can see how multi-tasking and distractions are affecting your bottom line. The good news is, if you also complete a budget, a plan for creating results this year, and you focus, you’ll work less and earn more. How does that sound? V
Gail Doby, ASID is the co-founder of Design Success University, whose mission is to help you earn six figures doing what you love. Visit the new coaching and consulting website, GailDoby.com, to find out how you can grow your income and learn to be the CEO of your business.
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What Happened in Vegas For the past three years the International Window Coverings Expo (IWCE) has made Las Vegas Its Home. Sharing the Las Vegas Convention Center with the International Builder’s Show and the Kitchen and Bath Industry Show has Generated Increased Interest and Exposure for Window treatments from a Wider Range of Professionals.
Now, as all three sectors—window treatments, kitchen and bath, and home building—of the co-located shows are well on the way to recovery, the timing is right for IWCE to return to its roots as an independent event.
“The partnership with KBIS and then also with IBS as part of Design & Construction Week has been very beneficial over the years,” said Grace McNamara, the producer of IWCE. “We had the opportunity of being in one of the world’s top locations for trade shows, a city that many of exhibitors had long requested we try. It also helped bring the custom window treatment industry to the attention of builders and those designers who specialize in some of the most frequently remodeled rooms of the home. It’s been a great experience, but we, as an industry, need to control our own destiny. Being fully responsible for our own show once again is important for future growth.”
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Traffic was great, we were busy the entire show and we received great response to our line. IWCE allows us to meet with clients and potential clients from around the country in one convenient location. We’ve already picked out our booth space for next year. —John Dobel, Shutter Smart
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With that goal in mind, the IWCE show team began its search for a new venue for the 2017 show and settled on Charlotte, NC, March 8-9. “Charlotte is a great city in terms of access to the important East Coast and Southeast markets and, just as importantly, it’s a location that allows us to more effectively negotiate better terms for the show, its exhibitors and its attendees,” …explained McNamara. But while the plans are already well underway for Charlotte, this year’s show in Vegas provided plenty of opportunities for business-building, networking, education and more, as the following pages of highlights attest. Photos by Qasim Barnes.
THIS PAGE, CLOCKWISE FROM BELOW: John Sullivan of ZMC ready to answer potential customer questions. An attendee examines some of the color options from Comfortex. Leslie Bergmann at Belagio completes a customer order. Fabric samples on display at ADO. OPPOSITE PAGE, CLOCKWISE FROM TOP LEFT: John Dobel working with a client at Shutter Smart. Ken Goodrich of Worldwide Window Fashions with Richard Irwin at the R.A. Irwin booth. Exhibitors commented favorably on the consistent traffic during the show, noting that attendees were true professionals interested in growing their businesses.
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We were very pleased with the amount of traffic and exposure we received during the show this year—an encouraging mix of attendees from many different fields…We are encouraged to see the show continue to grow year over year. —Ben Woodall, BTX Intelligent Fashion
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For the last 25 years Vertilux has continually participated in IWCE, helping to maintain the only US trade show designed for the window covering industry, a clear sign of our commitment to the national market. —Alex Garcia, Vertilux
THIS PAGE, CLOCKWISE FROM ABOVE: Vertilux sponsored the WiFi lounge again this year, a great place to rest tired feet and check up on emails. On hand from the company were, from left, Jay Ramirez, Pablo Olvera, Ximena Carchi and Jeff Frobose with Grace McNamara, the producer of IWCE, along with Jose Alexandre Garcia and Ruben Garcia, both with Vertilux. Asco cutting machines on display at the Sani stand. The Weather Blinds’ display at Aerolux was a big hit with attendees. Richard Storch of Storch International with McNamara. OPPOSITE PAGE, CLOCKWISE FROM TOP LEFT: Attendees take a closer look at Pacific Heritage’s cordless options. McNamara with Carol Blanchard of Tableaux Decorative Grilles. McNamara with WCAA president Michele Williams. Adriana Lara next to one of Coulisse’s new trend-forward patterned shades.
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Our purpose at IWCE was to let people know just how far we have come since entering the market 20 years ago. The stand created a lot of excitement—it was great to see customers who have been with us for many years as well as the visits from companies that had never heard of us. Our new fabric line was a huge hit—the range of colors, textures and designs was very well received. —Brian Robertson, Louver-Lite
CLOCKWISE FROM TOP LEFT: Brian Robertson with Louver-Lite, walks a client through some of the company’s sampling. McNamara with the team from Lotus & WIndoware, from left: Eddie Oruna, Charles Hartness, Michael Liu and Ron Smith. Checking specifications for a client at Mariak. Justin Chunng and Tony Chang of Golden Champion with McNamara.
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There was steady, busy traffic during the three days of IWCE, which I felt was a good indication of the window covering industry’s road to recovery. The show is a wonderful platform to stay connected with industry leaders and we are looking forward to Charlotte. —Judy Wong SB2 Concepts
CLOCKWISE FROM TOP LEFT: Reviewing some machinery specs at A-Ventures, Inc. Jim Taubner and Bob Ermini of Ball Chain Mfg. Co. with clients. After testing the window treatment industry’s response to their line last year, Larson Juhl Millwork returned to IWCE this year with a full range of shutter offerings. Paul Timmons and Art Ramsey welcomed McNamara to their stand.
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THIS PAGE, CLOCKWISE FROM TOP LEFT: Three of the team from Forest Drapery Hardware, Aaron Moncrief, Steve Wright and Kent Hughes stopped for a quick chat with McNamara. The fashion-forward trims at Rose Lace & Braid definitely captured attendee interest. Ernie Rose worked with a client to finalize an order. OPPOSITE PAGE, CLOCKWISE FROM TOP LEFT: McNamara received a short introduction to Ball Software from Alistair Ball. McNamara with Ben Woodall of BTX Intelligent Fashion. Member of the PIC team. Bloc Blinds, from Northern Ireland, made IWCE their first U.S. show.
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We are new to the U.S. market and the show was a great opportunity for Bloc Blinds to build brand awareness with retailers, fabricators and distributors across the North American market. We were able to introduce them to a range of our innovations and received great feedback on all we had to offer. —Emma McKeown, Bloc Blinds
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IWCE was the perfect venue for introducing several new product lines. Our booth was heavily visited during what was a wellattended show, which made us very content with our decision to participate. We will be back with more new products in 2017! —Jason Hohensee Skandia Window Fashions
CLOCKWISE FROM TOP LEFT: Jason Hohensee, far left, of Skandia Window Fashions, with IWCE show manager Susanne Young and McNamara, along with Scott Royer and Hilmar Skagfield, also of Scandia. Richard Fraczek of Ciera with McNamara. Conversations and demonstrations at Drape and Blind Software.
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CLOCKWISE FROM TOP LEFT: The reception at the Wilson Fabrics stand on opening day of the show was an opportunity to meet with clients in a more relaxed atmosphere. Chris Senczek introduced Jennifer Donnelly to a Wilson customer. Attendees enjoying a well-deserved drink after a busy day at the show. Jessica Fitzgerald with Wilson Fabrics in discussion with guests at the reception. An attendee reviews some of the company’s many fabric options. Beer provided another reason to stay and browse.
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Rewarding Innovation The Window Covering Manufacturers Association (WCMA) formally announced the winners of the 2015 WCMA Product Awards On January 20 at a reception DURING IWCE. The 2015 awards program drew nearly 100 entries across 10 different categories and were judged by design community experts Susan Arann, Susan Hirsh and Kimberly Scappaticci.
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“The record number of technological innovations and new styles [entered this year] speaks directly to the hard work and ingenuity of our industry’s engineering and design teams,” said Ralph Vasami, Executive Director of WCMA. “Each company is to be acknowledged for making this year’s awards program a very competitive one.”
Within each category were awards for best new style concept, best new technological innovation, and most innovative overall. There were a total of 48 product awards and 14 merchandising awards granted at this year’s ceremony. For a look at some of what the WCMA has recognized as the industry’s most innovative products, turn to page 34.
THIS PAGE, CLOCKWISE FROM TOP LEFT: Teresa Paul, executive director of the Window Coverings Association of America, with Jacquelyn Weber of Safe-T-Shade. Mikala Moller, left, and Laurie Medford, right, both with Rowley Co., along with Joe Jankoski of Hunter Douglas. Ralph Vasami with the WCMA introduced each of the winning products and programs. Nobina Preston and Shane Brunell, both with Comfortex Window Fashions. OPPOSITE PAGE: The designers, engineers and executives responsible for the 2015 award-winning products gathered for a group portrait, along with other industry representatives.
WF-VISION.COM | MAR/APR 16 | 33
2015 WCMA Product Award Winners: Cellular Shades Most Innovative Overall Color Lux Designer Collection Comfortex Window Fashions
Our [WCMA award-winning] ColorLux cellular shade program, released in the 4th Quarter, 2015, received very positive reviews from IWCE attendees, which we promoted in conjunction with a seminar, “Getting Your Customers to Say Yes to Color”, led by Kate Smith, which showcased how the ColorLux program provides a valuable color selection resource to designers. —John Fitzgerald, Comfortex Window Fashions
Best New Style Concept Honorable Mention Solera Soft Shades Enhancements Hunter Douglas
Best New Technical Innovation Single Motor Day & Night Honeycomb Shade Norman Window Fashions
Best New Style Concept Wood Wrapped Rails Springs Window Fashions
Best New Technical Innovation, Honorable Mention Redesigned Vertiglide System for Duette Honeycomb Shades Hunter Douglas
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It’s your window, be CREATIVE!
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Break free from the constraints of wires with a modern drapery solution. The motor is engineered from pure aluminum and stainless steel to provide a durable weightless experience. Our patented whisper quiet technology allows the specialized synthetic fiber belt to glide effortlessly across our track. With over 200 pounds of combined pulling and carrying power, the motor will hold strong against any job. Every motor is equipped with tactile sensors that allow for manual operation. Designed with safety and quality in mind, our motors are UL certified and backed by our 5-year comprehensive warranty.
1.888.266.1238 info@draperies.com
Celebrating Success Originally organized to publicize the winning design competition entries, the annual awards ceremony at IWCE has now grown to include additional categories and competitions that Acknowledge success across a Range of skills and abilities. It is truly an evening that celebrates the Many and varied talents of dedicated custom window treatment professionals.
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THIS PAGE, CLOCKWISE FROM TOP LEFT: Window Fashion Vision publisher and IWCE show producer Grace McNamara, center, presented Michele Williams, left, with the WFCP Member of the Year award, and Deb Barrett, right, was recognized for her range of contributions to advancing the cause of custom window treatments with the 2016 Industry Achievement award. The awards table at the beginning of the evening. Award night attendees applaud some of the best custom window treatment projects of the year. Prior to the ceremony 2016 award winners Vita Vygovska and CJ Knapp share a toast. OPPOSITE PAGE, CLOCKWISE FROM TOP: The 2016 winners in attendence included, from left: Leigh Anderson, Ellee Nolan-Asaro, Ronda Ferguson, Vita Vygovska, CJ Knapp, McNamara, Christi Adams, Olga Polyanskaya, Katherine Wozniak, Kevin Thayer, Michelle Rohrer-Lauer, Patrick O'Hern and Dao Zhou. The 2016 Valerie Bursten Scholarship Award was given to Marla Zitelman, shown here with McNamara. The second Window Fashion Artisan Project winners were also recognized, from left: Rachel Barrera, WFAP director Terri Booser, Terri Horton, McNamara, Carla Ballman, Olga Polyanskaya, Julie Wood, Michele Martinez and Diana Zepeda. See the winning 2016 Envision Design competition projects, featured in this issue, starting on page 60. WF-VISION.COM | MAR/APR 16 | 37
Exceptional Education Three days of seminars on topics ranging from innovative workroom techniques to business-building advice; from design and color trends to the latest in motorization—the education program at IWCE offered an unparalleled opportunity to learn, share, explore and grow.
Jackie was thoroughly engaging. Her “Diversify or Disappear” presentation was informative and enjoyable. She’s incredibly knowledgeable. —Barbara Deckmeyer, High Dollar Designer
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Kimberley Seldon’s presentation was funny, entertaining and very informative. She provided excellent and inspiriational advice on how to value yourself. —Oscar Balloveras, Circle Visual, Inc.
Best money I ever spent on a seminar! I only wish I would’ve taken “Mastering Motorization” sooner as it will definitely make my communication on motorization projects more effective. —Lynn Devine, Budget Blinds
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Entertaining Evenings While the Las Vegas Nightlife has a lot to offer, the IWCE “Cocktails at the Condo” party was the place to be on Wednesday Night. The perfect chance to meet, Mingle and make plans—either for later that night or for future business.
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WF-VISION.COM | MAR/APR 16 | 41
IWCE LAS VEGAS 2016
The 2016 New American Home
All-Access Curb As a showcase for the latest design trends, innovative materials and hottest new materials, The New American Home (TNAH) is always a highlight of the International Builders’ Show. The 33rd edition was designed and constructed by Las Vegas builder, Element Design Build, in the MacDonald Highland gated community of Henderson, NV.
The residence is designed to integrate multi-generational living with true indoor-outdoor lifestyles. The space planning provides common gathering spaces centered among private living areas. This concept allows young families and older generations to live together yet still maintain independent lives. Agingin-place features throughout allow for unlimited movement within the space by all members of the household. Photos: Jeffrey A. Davis Photography.
The floor plan includes a number of distinctive features, in-
and sense of space. The goal is to appeal to a range of poten-
cluding the main entrance that is entered through a portico.
tial buyers. Josh Moser, the project manager from Element
The center courtyard serves as a compelling entry sequence
Design Build points out that such features as Jack-and-Jill
from the motor court and provides a private outdoor living
baths and a walkout basement are family-friendly and kid-
area for the media room and office. A large open area com-
friendly. In an age of diverse buyer profiles and multigenera-
bines the kitchen, dining room and great room to provide the
tional living, family-friendly can mean many things, from a
setting for a casual and modern lifestyle. High ceilings and
home that suits an empty-nester couple who host frequent
massive pocket doors offer access to the outdoor living area,
visitors to a group of friends who have pooled their savings
courtyard, pool and city views, and add to the home’s flow
together for a house.
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The steep lot, with its 20-foot drop, initially presented challenges, but by lowering the main level, the team was able to add a second story, bypassing area height restrictions and offering a master suite, kitchen, and outdoor entertaining areas that all boast amazing views of the Las Vegas skyline. The garage was moved below and to the home’s rear, creating space for two garages on a lot that would normally accommodate one. In doing so, appealing outdoor spaces were created on the lower level. A walkout basement with unobstructed views helps maximize the indoor-outdoor relationship, and having other walls in the earth further improves the home’s impressive lower-than-net-zero energy rating.
ABOVE: Developing on a hillside is costly, acknowledged Anderson, who says the only way it makes sense is if you can capture the beauty of the views, such as these from kitchen through the great room to one set of the outdoor living spaces. The windows in this area feature the Bandalux Premium plus roller shade system with Polyscreen fabric operated with the Celtic quiet motor by Vertilux.
The desert location posed special challenges. The team wanted to take advantage of the beautiful mountain and Strip views and encourage as much natural ventilation as possible, but this approach proved tough. “In the original design, we had a lot more operable windows and doors,” said Josh Anderson, owner of Element Design Build Anderson says. “But desert sun on windows creates a major heat component. To get our numbers to work, we had to eliminate some windows.” WF-VISION.COM | MAR/APR 16 | 43
RIGHT: The media room, which opens on to the central courtyard uses smart home technology for audio-video and shades. The window treatments are the Bandalux Z-Box zipper shade system with blackout fabric, operated with the Celtic quiet motor from Vertilux. Another high-tech touch is that the tables feature wireless charging surfaces. BELOW LEFT: The ground floor office has its own exterior entrance and bath, making the space easily convertible to a multigenerational suite. BELOW RIGHT: Floor-to-ceiling windows offer courtyard views to each level.
As a result, most of the home’s windows face northeast, with outdoor spaces, such as the one off the kitchen, taking advantage of the views. Those windows that do face south and west have generous overhangs. The windows themselves feature a new glass developed by Sierra Pacific with an advanced LoE coating that blocks the transfer of heat and cold. In addition, two lift and slide doors are installed—moving walls of glass engineered to slide easily and lock securely; or to disappear into hidden pockets, connecting living spaces by eliminating walls. 44
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Other notable features include: • A state of the art kitchen featuring the latest energyefficient appliances and cabinets certified by the KCMA Environmental Stewardship Program. • A backyard concept featuring an infinity edge pool and spa, outdoor kitchen and a builtin fire feature. • A master suite overlooking the pool with expansive glass capturing incredible views of the Las Vegas Strip. • A sky deck with 360-degree city and mountain views is centered at the rear of the roof plan. V
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Element Design Build’s interior designer, Elma Gardner with BY Design, selected a line of modern interior furnishings that are reminiscent of high-end furnishings, but are priced a bit more affordably. In the master bedroom suite on the main level (shown below) cloth-covered furnishings and area rugs soften harder surfaces. This room boasts views clear through the house but balances that openness with a sense of enclosure. Windows facing the courtyard provide privacy while maximizing the amount of natural light. These windows feature Muenchen-6400 Moth motorized shades from Coulisse. The upper level VIP suite, above, boasts great views and features metallic Silver Cloud motorized shades, also from Coulisse. Both suites have a spa-style bath, a kitchenette with a sink, fridge, and coffee machine.
Smart. Synchronized. Silent. Affordable shade automation done right. Give your customers the ability to set the perfect scene for entertaining, right from their Smart device. To learn more about becoming a qualified Lutron Shade Provider, e-mail info@serenashades.com
Shading Solutions Š2015 Lutron Electronics Co., Inc.
TRENDS
The
Element
Well-Being 4.0 at Heimtextil Building off last year’s theme of ‘Experience’ which explored how to engage all senses in the home environment, the 2017 trend theme at this year’s edition of Heimtextil was ‘Well-Being 4.0.’ While again dealing with how human beings react to certain stimuli—scent, touch, sound and sight—the trends looked forward to a home where the furniture, textiles and design products are infused with scent or reveal textures that appeal to well-being. Polarizing trend themes took into account different consumer behaviors and different types of markets featuring a balance between minimalism and abundance, nature and technology. V
PROTECT Colors reflect the idea of purity, lightness and silence whether found in daylight or at night, with barely there tints set against rich blacks and bleached neutrals. 48
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PROTECT Driven by the greater need to retreat and disconnect in an ‘Always Connected’ world, this key direction introduces the notion of protection, not just in a physical sense, but in the spiritual realm. Mindful meditation is on the rise as it provides balance and enhances general well-being. The direction announces the emergence of clean aesthetics, clean design and clean living with a wide array of new nutrition regimens targeting wellness and detoxification. Key themes and material directions include: • Meditation
• Purity
• Softness
• Cocooning
• Unplug
• Edgy
• Understated
• Gentleness
• Fluffy
• Roundness
• Volume
• 3D
• Silence
• Introspection
• Unplug WF-VISION.COM | MAR/APR 16 | 49
ENERGIZE The color palette pulsates with high and low contrasts. Intense and almost fluorescent shades vibrate against deeper electric blue hues. Key themes and material directions include: • Iridescence
• Active
• Light
• Intense
• Reflective
• Glowing
• Laser cuts
• Foiled surfaces
• Stimulating
• Sports influences
• Luminotherapy • Innovative materials • Performance
• Geometric patterns
• Happy technology
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ENERGIZE The digital world is extending into our physical world; light becomes a new material shaping immaterial forms and illuminating dynamic shapes. This visceral direction connects humans to technology, blending the frontiers between online/ offline and bringing new levels of energy. This high-energy direction galvanizes aesthetics with intense gloss and lacquer, kaleidoscopic patterns and fun, sporty designs.
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Our Quick Ship program brings you some of our most popular styles and finishes with expedited shipping. Instead of shipping in 15 business days, Quick Ship items ship in 7 business days. Each piece is hand-painted after we receive your order, making every order beautifully one-of-a-kind. designartbyorion.com • sales@designartbyorion.com • (877) 476-6278
WF-VISION.COM | MAR/APR 16 | 51
Nourish A living color palette with an emphasis on greenery and hues that celebrate the beauty of environmental elements, such as earth, stone, deep browns and greys. Key themes and material directions include: • Green obsession • Natural symbiosis • Organic design • Natural textures • Mobile gardens • Vegetal • Transparency • Raw fibers • Adaptable designs • Nature-oriented • Sustainable design
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?
e t t o l r a h C t u Where b
Bringing the Industry Together! • Exclusive window coverings industry show! • New East coast location – thriving, charming, Charlotte! • Great early Spring dates!
Reser ve Your Space Now for Best Location, Price and Marketing Impact!
A MUST attend for EVERYONE in the window covering industry!
Nourish The fusion of nature with the urban landscape begins to give birth to a new world where architecture becomes versatile and design embraces an adaptable ethos. Sustainability evolves to accommodate greater levels of eco-integration. Natural materials are paired with essential design, and craft is highlighted to bring the beauty of handicraft to the fore.
Call Susanne Young Today! 651.315.7683 susanne@wf-vision.com www.iwce-vision.com
WF-VISION.COM | MAR/APR 16 | 53
ENRICH Dressing for the occasion stems from fashion, to interior design and beyond. The quest is for opulence and richly decorative elements that blend cultural references with the past and future. Theatre and drama set the stage for indulgent invention and ornamental compositions. A hint of the East is fused within iconic patterns that reinvent classicism with grandeur and sophistication. Key themes and material directions include: • Sophistication • Craftsmanship • Opulent
• Textured surfaces
• Luxury
• Rich decoration
• Quilted velvets • Hand-crafted textiles
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• Indulgence
• Oriental patterning
• Ornamental
• Blended cultural references
ENRICH Generous, deep colors such as plum and carmine red flourish with metallic accents of gold, brass and gunmetal.
WF-VISION.COM | MAR/APR 16 | 55
Ask
Q : My customer has challenges getting around the
house and is looking for a solution to easily control his window shades. What would you suggest?
A : Motorized window coverings are a great solution for
all customers, but can be especially helpful for those with mobility challenges. Automating window coverings takes the work out of opening and closing blinds, shades and draperies manually, allowing for control from remotes, switches, and even from a mobile app. Remotes and wall switches allow for easy control, while the Somfy myLink™ app can allow users to adjust window coverings from their favorite mobile device. The myLink™ also allows users to create schedules, scenes, and timed events for their window coverings from a simple and intuitive app interface. In addition, motorized window coverings powered by Somfy can be integrated with most home automation systems regardless of brand or technology. Motorization can be a smart way to add comfort and convenience, making homes more accessible for everyone.
Q:
My customer’s Solar Pack battery does not maintain a charge. Any ideas why?
A : Our WireFree™ Solar Pack is a great way to harness the
power of the sun. There are a few different reasons the Solar Pack battery might not be maintaining a charge, but thankfully they all have simple fixes. If your customer has tinted windows, low energy glass, or bug screens, these can prevent proper charging by limiting the sun’s ability to reach the Solar Pack. The same can be said if your customer has UV protection film on their windows. We recommend moving the location of the Solar Pack to avoid these issues. When installing the Solar Pack, consider its placement carefully. The most important thing is to ensure that the Solar Pack receives direct sunlight. You’ll want to avoid placing the Solar Pack in a shady spot or under a soffit. Remember, shade, window tint, and UV protection films can all impact the amount of direct sunlight the Solar Pack receives. Find a sunny spot for the Solar Pack and your customer’s battery will be charged by the sun’s rays!
Q : What are the benefits of becoming a Somfy Expert? A : Becoming a Somfy Expert is a fairly simple process,
and the benefits can be tremendous. One of the biggest benefits of certifying as a Somfy Expert is the leads you’ll receive from being listed on Somfy’s Dealer Locator. As an integral part of the program, Somfy Experts create their own dealer webpage that is hosted on Somfy’s website and also indexed by search engines. Your page can be filled with photos, videos, news, and information about your company that you populate using our simple template. Somfy’s marketing initiatives attract new leads to our site every day. Somfy offers top-notch marketing tools such as literature, product and lifestyle images, point-of-sale displays, sample bags and more. You’ll also have the chance to take part in our social campaigns on our rapidly growing social media channels, and access our community of Experts offering tips, insights, and advice. Plus you’ll have the power of Somfy knowledge at your fingertips, as our e-learning modules are available to take from anywhere. Somfy Experts are always in the know when it comes to our latest product offerings, and with our marketing tools you’ll have everything you need to help you sell motorization. Best of all, becoming a Somfy Expert is a simple three step process! After completing online training, all you have to do is provide proof of Somfy motor sales and create a dealer webpage. To learn more details about the Somfy Expert Program and its benefits, visit: somfysystems.com/ expert-program
Have a question? Send an email to asksomfy@gmail.com
Soft Treatments
Fabric Roman Shades • Top Treatments • Draperies • Side Panels
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TRENDS
Get
Exploring the need for nature
”People of today are office animals,” said Hilde Francq, chief forecaster for Belgian color trend company Francq Colors, “staying indoors all day, sitting at desks and meeting tables. With reams of compelling research that confirms how bad this is for our health, is it any wonder we long to get outside and reconnect with nature?” This desire is reflected in contemporary housing and even many new commercial buildings, where the line between indoors and outdoors is blurred. But this trend is also evident in the increased sales of outdoor clothing, as well as the rise of varied outdoor activities, from urban bicycling to adventure vacations. This lifestyle is reflected in Francq’s Garden trend theme and palette.
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Closer Look Francq Colors francqcolors.be Facebook: facebook.com/francqcolors
WF-VISION.COM | MAR/APR 16 | 59
60
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Simply STUNNING
The 2016 Envision Design Competition WF-VISION.COM | MAR/APR 16 | 61
deliers.” Next, working with her faux finisher, she developed a design for the ceiling featuring a scroll motif that helped integrate the bay area with the rest of the room.
This lovely dining room orginally featured a single, crystal chandelier centered over the rectangular section of the room, leaving the bay window area disconnected. When the client moved in, she took the crystals off the chandelier and removed the fringed, yellow and blue striped draperies from the window, but the space still didn’t feel right.
For the draperies the client wanted only panels, elegant in rich bordeaux, but very basic. “It took some doing but I ultimately convinced her something else was needed, and so we decided on pennant overlays in silk, accented with a shaped velvet trim,” said Knapp. But just four days before the installation was scheduled, Knapp knew something was still missing. With paper pattern cutouts of the pennant, Knapp started arranging cording in a layout that referenced the ceiling motifs and created a to-scale design for the workroom. The final accent was the addition of fleur-de-lis tassels at the bottom of each pennant.
“The room felt off-center due, in large part, to that single chandelier,” explained CJ Knapp. “So the first thing I did was to remove that fixture and replace it with two, more casual chan-
“The client didn’t know I had made these last-minute changes to the pennants,” said Knapp, “and saw the revised design for the first time at the installation. She was thrilled, thank goodness!”
Design Concept
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2016 ENVISION DESIGN COMPETITON
CJ Knapp, ASID, Yours By Design Designer of the Year and First Place, Curtains & Draperies
DETAILS
Credits: Designer: CJ Knapp, ASID, Yours By Design, Ladue, MO. Workroom: Patty McGowan, Castlewood Designs, Ballwin, MO. Installer: Ed Mesker, Mesker Installations, St. Louis, MO. Photographer: Ann Mathias, Ann Mathias Photography, St. Louis, MO. Sources: Panel fabric: Kravet, #32642-909. Pennant fabric: Robert Allen, Allepy in Antique. Accent band fabric: Robert Allen, Lady Elsie in Cashmere. Pennant cord: The Fabric Company, #4405-CS310/182. Drapery hardware: United Supply Co., Select finial #34-126-17 in Bronze, 3" smooth pole #31-006 and 3" bracket #33-204. Jewels: Michaels. Tassels: Ohh la la, Chesterfield, MO. WF-VISION.COM | MAR/APR 16 | 63
2016 ENVISION DESIGN COMPETITON
DETAILS
Credits: Designer: CJ. Knapp, ASID, Yours by Design, Pacific, MO. Workroom and Installer: Deluxe Draperies, Pacific, MO. Photographer: Anne Mathias Photography, St. Louis, MO. Sources: Panel fabric: Wind from Browning and Chandler, Divine Vertical Stripe, Grace8 BRL/ LG/W. Swag fabric: Wesco Fabrics, Classique in Umber. Finial surround fabrics: Wind, 9D (center) and 7D (border). Finial: United Supply Company, Select Drapery Hardware, Newport 54-786 in antique pewter #965, purchased through KDR showroom. Wood blinds: Select, 2 1/4" in 50 white. 64
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CJ Knapp, ASID, Yours by Design Designer of the Year and First Place, Specialty Window Fashions Design Concept Several years ago CJ Knapp had wood blinds installed on this two-story window wall. But the client was now ready for something that would bring “Wow!” to the room, which can be seen straight from the home’s entry. After discarding several design ideas, it was the square finial that inspired the final look. “It’s one of my favorite finials and when I pulled it out, the client fell in love with it too,” said Knapp. “We decided to truly showcase the finial and then found a wonderful striped fabric that worked perfectly with the design.” Because the stripe pushed the budget higher, the decision was made to use it only for the vertical panels, while a less expensive option was used for the swags. “It took several trips back to the drawing board but when it was installed the client said ‘It is so beautiful, I can't believe I live here.’ And I’ve gone on to do three more custom windows in the home.” WF-VISION.COM | MAR/APR 16 | 65
2016 ENVISION DESIGN COMPETITON
Elizabeth Gerdes, WFCP, Stitch Above The Rest, LLC First Place, Top Treatments Design Concept For a client that loves monograms, Elizabeth Gerdes created a design truly fit for a little princess. The goal of the treatment was to provide 100% blackout to allow the client’s daughter to nap during the day, but with a cheerful mood suitable for a young girl’s room. While the monogrammed cornice is truly the focus point of the design, the entire treatment was fabricated in such a way as to get as close as possible to the goal of 100% blackout. The cornice was designed to ensure that no light would escape above the drapery rod with pink fabric was wrapped over a layer of batting and two layers of interlining to give it a soft look, while the 16" tall monogram was done on coordinating paisley and outlined in solid blue piping. This oval was also backed with batting to provide extra lift off the cornice surface. The entire piece is finished off with solid pink piping at the top and a bead/onion ball trim at the bottom. A single blackout Roman was installed on the double window, which eliminates the potential for a center light gap, while the bottom edge is trimmed with green ruffles separated from the paisley with blue cording. This is topped by a pair of blackout and interlined draperies, detailed with the same ruffles as the shade. These drapery panels close over the entire space and feature a solid band of the face fabric along the inside edge of the panels. This ensures that when they are pulled back and draped properly, the lining does not show to the interior. “In the end, the desired effect of complete blackout was achieved,” said Gerdes. “Once the shade is down and those panels are closed, no light comes in at all.”
DETAILS
Credits: Designer and workroom: Elizabeth Gerdes, Stitch Above The Rest, LLC, Woodstock, GA. Installer: Dave Starner, Starner Finishing Touches, Woodstock, GA. Sources: Cornice fabric: Greenhouse Fabrics, B1015 in Watermelon. Shade fabric: Fabric and Fringe Warehouse, Spring Paisley Doodlefish. Drapery fabric: Waverly, Penny Stripe in Watermelon. Blue fabric for cord: Fabric and Fringe Warehouse, Stellar Solid in Cove. Ruffle fabric: Fabric and Fringe Warehouse, Supreme 110 in Apple Green. Wiggle board and batting: Rowley Company. Monogram embroidery: Stitch Above The Rest, LLC. Interlining: United Supply, #755888-1405. Blackout lining: United Supply, #801851-09202320. 66
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2016 ENVISION DESIGN COMPETITON
Heather Landolt, Decorating Den Interiors SeCond Place (Tie), ToP Treatments Design Concept This elegant cornice was truly a team effort between Heather Landolt, Linda Tully (her workroom) and Marshall Duff, her installer. The design needed to allow the existing shutters to fully open, enhance the formal mood of the room and coordinate with the adjoining master bedroom. Landolt used a custom iron piece as the focus of the design and developed the rest of the cornice to showcase its unique character. The mocha-colored faux silk used in the bedroom draperies picks up the deeper colors of the iron piece and so was used as a ruched border on the cornice’s shaped top edge. In order to integrate the iron art into the cornice, Duff built a board with a 4" return following the contour of the entire cornice, then cut another, thinner sheet of plywood that followed the contour of the cornice board. Tully then routed an outline of the iron piece to enable it to be inset. Having these two layers allowed a contrasting fabric to be used behind the iron art, another opportunity to use the master bedroom drapery fabric. Tully applied a micro-welt around the entire iron inset to provide additional definition, then a rope cord was added that pulls together the key colors in the room highlights the ruched border.
DETAILS
Credits: Designer: Heather Landolt, Decorating Den Interiors, Nixa, MO. Workroom: Linda Tully, Custom Coverings, Nixa, MO. Installer: Marshall Duff, Duff's Installation, Springfield, MO. Photographer: Brandon Alms, Brandon Alms Photography, Springfield, MO. Sources: Cornice body fabric: Carole, Denia in Burlap. Accent fabric: Kasmir, Sonata in Nutmeg. Rope cord: Trend Fabric: 02492 in Black Pepper. Lining: United Supply, lustre sateen in ivory. Insert: Orion Ornamental Iron, Servena 4001 in Antique Gold. WF-VISION.COM | MAR/APR 16 | 67
2016 ENVISION DESIGN COMPETITON
Michelle Rohrer-Lauer, Michelle's Interiors LtD. SECOND Place (TIE), Top Treatments Design Concept A professional mom with an in-home workspace needed to update her office. She wanted her area to be feminine and colorful, but also reflect her personality. She didn't want to relocate her desk but at certain points throughout the day the incoming sun would make it impossible to work as it hit her computer screen. A soft shade in a large-scale graphic floral remains raised most of the time, creating a valance for the otherwise unadorned window, but at critical times, the shade can be drawn to eliminate glare. “The design adds a bright but soft and sophisticated aura to her office,” said Michelle RohrerLauer. “The client loves looking at the whimsical trim while talking on the phone!”
DETAILS
Credits: Designers: Michelle Rohrer-Lauer, principle, and Erika Farkas Maroney, senior designer, Michelle's Interiors LTD., Chicago, IL. Workroom and installer: Alan Schatzberger Associates, Inc., South Hackensack, NJ. Photographer: Jeff Mateer, Studio West Photography, Libertyville, IL. Sources: Fabric: Manuel Canovas 4764-04 from Cowtan & Tout. Trim: Samuel & Sons 985-46528/14 Roulette in Magenta. 68
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Elegant Beauty, Pure Luxury, and Full Integration.
Change Your View Imagine your window interiors in a whole new light. QMotion offers the only automated window treatments that can be operated by hand, remote or smart device.Our Motorized Roller and Honeycomb shades can now operate using 2-way communication with ZigBee HA1.2. Your QMotion shades can be fully integrated into your current home automation system, adding to the comfort and convenience of your home. Automation makes life easier. Change your view with QMotion Advanced Shading Systems.
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ACCESSORIES
2016 ENVISION DESIGN COMPETITON
Ronda Ferguson, Smart Selections FIRST PLACE, DECORATIVE HARDWARE & TRIM Design Concept For a client that loves the romance and embellishments of the Renaissance era, Ronda Ferguson created a sumptuous dining room complete with silk embroideries, lavish trims and painted walls. The classical swag top treatment in a robin’s-egg blue embroidered silk was the starting point for the design, while the width of the leaded glass window array is topped with a custom gold valance “crown”, sized and scaled to fit the precise dimensions between the top of the swag and the molding. The beaded trim for the valance and the large tassel tiebacks were selected to enhance the rich, romantic atmosphere. The final touch was the choice to faux paint the walls in a shimmering scroll work pattern inspired by the valance.
DETAILS
Credits: Designer: Ronda Ferguson, Smart Selections, Houston, TX. Workroom: E&G Drapery, Houston,TX. Installer: Jason Webb, Webb Blind & Drapery Installation, Pinehurst, TX. Photographer: Scott Ferguson, Ferguson Photography, Houston, TX. Sources: Valance fabric: Kasmir, Brunswick in Spa. Drapery fabric: Kravet, 8486 in 1301. Trim: Kasmir, tassels 7004 in 6 and tiebacks 7007 in 6. Hardware: Amore, Roma Scroll in Antique Gold. 70
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2015 ENVISION DESIGN COMPETITON
Katherine Wozniak, Katherine Elizabeth Designs SeCond Place (Tie), Decorative Hardware & Trims Design Concept The inspiration for this dining room window treatment was drawn from the gold leaf and bronze wallpaper that graced the room, sparking the overall concept for rich pewtercolored velvet, gossamer sheers and carved wood hardware. Euro-pleat headers draw the fabric away from the windows to take full advantage of the beautiful view outside while the metallic sheers are swirled in soft knots around the wood holdbacks carved in an acacia-leaf pattern, another design element drawn from the wallpaper. For all their delicacy, the sheers beneath the velvet panel actually play several vital roles. They soften the edge of the window while providing a lightweight but lavish accent layer; and on the outside panels, the sheers extend past the velvet to softly gleam in the sunlight. Further accents of shimmering metallics are found in the custom wood rod, rings and finials finished in a bronze and gold glaze, while the dazzling tassels are embellished with silver-washed teardrop spheres connected to bronze and silver strands. The overall effect is elegant, luxurious and formal.
DETAILS
Credits: Designer: Katherine Wozniak, Katherine Elizabeth Designs, North Barrington, IL. Workroom and installer: Michelle Ven Housen Manriquez, Drapery Fabricators, Elkhorn, WI. Photographer: Rick Fingerman, Rick Fingerman Photography, Buffalo Grove, IL. Sources: Drapery fabric: Trend Fabrics, 02633 in Truffle. Sheer: Kravet, 9452 in 106. Tassels: Fabricut, De Beers in Pewter. Decorative hardware: Kirsch, European Ambiance in Royal Ebony Finish. WF-VISION.COM | MAR/APR 16 | 71
2016 ENVISION DESIGN COMPETITON
Susan Kostelecky, SK Designs Second Place (Tie), Decorative Hardware & TRIMs Design Concept “This client, who had recently moved to Texas from Colorado, was a referral from Sheri Stouffer,” said Susan Kostelecky. “Given that Sheri has won numerous professional awards for her work, I knew I was dealing with someone who expected the highest standards.” The combination family room/breakfast area has painted decorative scrollwork on the ceiling insets, which the client wanted to keep. These designs complemented the breakfast area chandelier as well as her sectional sofa, which has burnished metal nailheads. These scrolling, metallic designs served as inspiration for the drapery hardware. The stationary window treatments in the breakfast area feature a mini cornice accented with complementary hardware and balanced by a coordinating medallion. A template was made to allow for a perfect fit for the mini cornices which are cut to fit the curved wall. The half-sheer, half-embroidered fabric panels provide a filtered light as well as symmetry with the family room treatments. For the family room, a metal rod provides a base for the swags, while the scrolled centerpieces help break up the large expanse of wall and fabric. In addition to the large window walls, Kostelecky also needed to address several specific concerns. The client wanted fully functional sheer coverage for the large pair of windows. By treating the windows as a single item, the sheers can clear the windows and stack behind the stationary panels to view the pool beyond. The other request was that the embroidered fabric pattern previously used in the Colorado home, also be used for this project. A contrast silk was used for the swags above the drapery panels, the cascades and microcording. "The alternating fabrics create visual movement from piece to piece”, said Kostelecky, adding that the client was thrilled with the finished result.
DETAILS
Credits: Designer: Susan Kostelecky, SK Designs, Houston TX. Workroom for drapery panels, swags and mini-cornices: Susan Kostelecky, SK Designs. Workroom for sheers: Studio of Drapery & Fabrication Arts, Conroe, TX. Installer: Marc Gray, Marc Gray Installations, Houston TX. Phtographer: Brandy Stoesz, Brandy Stoesz Photography, Houston, TX. Sources: Embroidered fabric: Greenhouse Fabrics, #99207 in Pumice. Solid fabric: Catania Fabrics, Dup 101 in Mocha. Sheers: Creative Fabrics, Canyon in Winter White. Decorative hardware: Amoré Hardware via Designer's Hardware, Conroe, TX, centerpiece #4445, finial #1884, corner piece #7935, medallion #7955, all in Porcini. Traverse rod: Kirsch Superfine via Designer's Hardware. Cut-to-measure rodding for breakfast room panels: Kirsch 94001 via Designer's Hardware. Roman shade lift system: Kwik-Affix Products. Linings: Angel's Distributing. 72
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2016 ENVISION DESIGN COMPETITON
Ellee Nolan Asaro, Trade Mart Interiors First Place, Combination Treatments Design Concept A busy New York couple requested a tranquil master bedroom retreat, so Ellee Nolan Asaro combined soft hues and inviting textures with subtle touches of opulence for their sanctuary. The large bow window with its detailed crown molding needed to serve as a suitable complement to the uniquely detailed ceiling. Asaro designed a simple cornice that integrated the crown molding, with its corbels at each miter, into the drapery design. She selected a chenille fabric with a slight shimmer and further accented this effect by placing a row of gleaming nailheads down the center of the cornice. Four shirred stationary panels, attached to the cornice with a tacking strip, have a slight puddle, to elongate the the visual height of the design, while the tiebacks feature a rhinestone button in the center to pick up the touch of shine from the cornice. The wide-pleated room-darkening balloon shades are a beautiful, yet practical solution for light control in the bedroom, in keeping with the mood of serenity and romance.
DETAILS
Credits: Designer: Ellee Nolan Asaro, Trade Mart Interiors, Staten Island, NY. Drapery workroom: Lina Fontana, New Horizons, Staten Island, NY. Installers: Nick Asaro, Bally Hewing, Trade Mart Interiors. Photographer: Correy DeWindt, LilGreen Photography, Hazlet, NJ. Sources: Cornice and tieback fabric: Novel, Vance in Toast. Drapery panel fabric: Unique Fabrics, Velocity in Splendor. Shade fabric: RM Coco, Luminary in Dust. Nailheads: Rowley Co., Clear Acrylic Gem Collection UN67/NC. Tieback buttons: Ejoyce Trimmings, rhinestone buttons SW-1201BT, crystal. 74
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2015 ENVISION DESIGN COMPETITON
Kevin Thayer , Katherine Elizabeth Designs Second Place (Tie), Combination Treatments Design Concept To create a unified architectural appearance while developing a distinct look for this living room, Kevin Thayer started by specifying traditional plantation shutters, a base layer that picked up on the shutters already installed in the nearby dining room. Working from a palette of warm golds and rich blues, Thayer designed pinch pleat panels which specific details that tie in with other elements in the room. For example, the two textural linen fabrics for the panels are separated at a height that corresponds to the walnut bookshelves. A navy satin band accented with distinctive trim of conical bobbles and glass beads emphasizes this division and serves as a textile chair rail in the room, with the same trim combination is used for the leading edge detail on the upper section of all the drapery panels. A long, uninterrupted metal rod, capped by two subtly etched finials, spans the set of windows and provides another repeating horizontal line in the room. A pair of handsome paisley-backed wing chairs in blue, tan and gold adds to the room’s color story while the shaggy strands of a blue faux silk rug offer a glimpse of soft cream color lambswool base, adding another texture and dimension to the space.
DETAILS
Credits: Designer and installer: Kevin Thayer, Katherine Elizabeth Designs, North Barrington, IL. Workroom: Lee Frew, Lee Frew Custom Drapery Workroom, Arlington Heights, IL. Photographer: Justin Barr, Justin Barr Photography, St. Louis, MO. Sources: Drapery fabrics: Fabricut, Patrol in Almond and Denim. Accent fabric: Fabricut, Vitasphere in Midnight. Decorative trim: Highland Court, 78039H-6, Wrapped Toggle Gold. Drapery hardware: Kirsch, Designer Metals in Gilded Bronze with Cheyenne finial. Shutters: Hunter Douglas, Newstyle in Soft White. WF-VISION.COM | MAR/APR 16 | 75
2016 ENVISION DESIGN COMPETITON
Vita Vygovska, Vitalia Inc. - Fine Window Treatments & Interiors First Place, Whole Room Integration Design Concept “When my client moved into their new home, they made the dated, cluttered dining room (see inset image) their top priority,” said Vita Vygovska. “Because this is the first space you see upon entering, they wanted a space that was well-appointed and luxuriously understated, to provide a ‘wow’ factor upon arrival.” With her client, Vygovska decided on a design strategy of contrasts. Traditional chairs are upholstered in a fuax alligator leather, set against a gleaming white lacquer table. Colors brown and white push and pull throughout the room, while creating surprising harmony. The play of brown and white is repeated in the color-blocked window treatments. “A major challenge was not to overdo the room,” said Vygovska. “We considered, but decided not to proceed with details such as crystal finials for the drapery hardware, crystal sconces on either side of the console, bright-colored mirror, and we purposely didn’t add a third major color.” Instead, the customer chooses new accent colors throughout the year with the addition of a season-appropriate centerpiece and accessories on the console. Vygovska adds that the design element that received the biggest reaction is the chandelier, which not only shimmers through its numerous faceted crystals, but also reflects in the sunburst mirror and the glass surface of the table. “The ultimate goal was to provide an attractive, well-planned, but neutral canvas for the client to entertain in and enjoy,” she said.
DETAILS
Credits: Designer: Vita Vygovska, Vitalia Inc. - Fine Window Treatments & Interiors, Richboro, PA. Workroom: Elegant Window Treatments Huntington Valley, PA. Installer: Alexei Beregovoi, Alexei Custom Works, Holland, PA. Photographer: Olga Belinskiy, Olga Belinskiy Photography, Hillsborough, NJ. Sources: Drapery fabrics: Michaels, Invest in Chocolate and Exchange in Snow. Drapery Hardware: United Supply, Metals by Altran collection. Chairs: Brownstone, reupholstered in Pindler&Pindler, Alligator in Bronze. Table by Rossetto. Chandelier: Drizzle ceiling pendant, PLC Lighting. Mirror: Arteriors Home. Console: Worlds Away. Rug: Radici USA-Michelangelo-Brown 76
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2015 ENVISION DESIGN COMPETITON
Barbara Tabak , WFCP Decorating Den Interiors Second Place (TIe), Whole Room Integration Design Concept Inspired by the idyllic scenery surrounding this sunroom, Barbara Tabak settled on a palette of white, beige and gray to enhance the overall feeling of tranquility. With that motivation in mind, the simplicity and organic nature of woven wood Roman shades, without the distraction of other window treatments, were selected to dress the windows. The shades were fabricated without lining so that they would provide a moderate amount of light diffusion with little obstruction of the view—while still offering privacy for the family. A simple 8" self valance finishes the shades. The furnishings combine clean-lined upholstered pieces that work in juxtaposition with the nature-inspired accessories. The seating area consists of a contemporary sofa that is upholstered in a beautiful linen-like, beige fabric and a companion lounge chair adorned with a classic beige and white herringbone pattern. A coffee-colored occasional chair upholstered in beige and gray houndstooth rounds out the upholstery pieces. A unique driftwood and glass coffee table, as well as a ceramic and glass end table completes the seating area. Whether the homeowners are simply ready to relax with a libation at the end of the day, or are hosting a get-together for family and friends, a fully stocked bar cabinet is on hand, filled with all the amenities to mix the perfect cocktail—glass and wine racks, corkscrews, ice bucket and plenty of shelving to hold a variety of spirts.
DETAILS
Credits: Designer: Barbara Tabak, Decorating Den Interiors, Harrisburg, PA. Workroom: Horizon Window Fashions, Waukegan, IL. Installer: Sam Tabak, Decorating Den Interiors. Photographer: Dimitri Ganas, Gettysburg, PA. Sources: Roman shades: Horizon Window Fashions, Landscape in Terra. Sofa: Braxton Culler, style #5602-01 in 0352-93. Sofa accent pillows: Braxton Culler, fabric #0512-84. Lounge chair: Braxton Culler, style #0645-001 in 0384-94. Occasional chair: Braxton Culler. Occasional chair fabric: Kasmir Fabrics, Eberhardt Plaid in Khaki. Bar Cabinet: Liberty Furniture, 885-DR-HB. WF-VISION.COM | MAR/APR 16 | 77
2015 ENVISION DESIGN COMPETITON
Amy Yin, Amy Yin Interiors, LLC Second PlaCe (tie), Curtains & Draperies Design Concept To update the Empire-style dining room set, Amy Yin introduced custom lighting and a custom designed rug, but it was the custom window treatments that finally pulled the room together. Silk, pinch-pleated draperies are classically tied to one side, but with a unique cut, with the bottom hem shaped in a triangle, so the panel touches the floor with just the slightest of puddling. “It’s as graceful and au courant as an Alexander McQueen ballgown,” explained Amy Yin, “especially when layered over embroidered, sequined sheers that add just the right touch of understated glamour.” The lined and interlined panels are purposely set only 2/3 of the way into the window using basic heavy-duty hardware with one end of the rod supported by a center bracket. This arrangement allows more light into the room and also reduces the visual weight of the design. A band of silk in an analogous hue featured braided trim (no dangling tassels, per the client’s request) that incorporates the persimmon-inspired Venetian plaster wall color into the window treatments, and is used for both the leading edge and the tiebacks. The beautifully detailed sheer was specified with a rolled, weighted hem to eliminate flare and the visual disruption of a standard hem.
DETAILS
Credits: Designer: Amy Yin, Amy Yin Interiors, LLC, Short Hills, NJ. Workroom: Tara Gesell, TG Designs, Chatham, NJ. Installer: S&T Interiors, New Providence, NJ. Photographer: Joy Yagid Photography, Maplewood, NJ. Sources: Sheers: Gianti Fabrics, Lowell- S-645 in 4552. Drapery fabric: Stout Fabric, Glint in Caramel. Leading edge fabric: Stout Fabric, Film in Clay. Braided trim: Award Trim, Titan in Conch. Drapery lining: Angel’s Distributing, Premiere Sateen in Pale Ivory. Interlining: Angel’s Distributing. Drapery hardware: Kirsch. Seat back fabric: Jim Thompson, Prassat in Copper. Seat face fabric: Coraggio Textiles, Royal Silk/ Mohair Velvet in Brulee. 78
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2016 ENVISION DESIGN COMPETITON
Leigh Skinner Anderson, WFCP, Willow Drapery & Upholstery SeCond Place (Tie), Curtains & Draperies Design Concept This beautiful bay window seat is part of 16-year-old Demi Caparos’ bedroom, just one of many spectacular architectural features to be found in this Chicagoland home, formerly owned by Jim McMahon, Super Bowl-winning quarterback of the 1985 Chicago Bears. A sequined sheer inspired the design concept. “It’s so special, I didn’t want it hidden behind an overdrapery,” explained Leigh Anderson. “I decided to reverse the layers and have the sheer out in front, for everyone to see.” Fabricated into a fully functional, unlined Ripplefold drapery, the sheers are layered over faux silk stationary panels while London shades in the same faux silk were installed in the leaded glass bay windows. Anderson’s firm also fabricated the custom window seat and the colorful cut velvet pillows. “We wanted the bay to almost be a room in itself,” added Anderson. To facilitate that feeling, the faux silk panels can be tied back three different ways. As an added touch, the stock end caps that came with the Ripplefold rod were embellished with rhinestone tennis bracelets and loose stones to pick up the shimmer of the sequins.
DETAILS
Credits: Designer: Leigh Skinner Anderson, Willow Drapery & Upholstery, Glenview, IL. Workroom: Willow Drapery & Upholstery. Installer: Garrett Swanson, Willow Drapery & Upholstery. Interior designer: Liz Karle. Photographer: Barry Rustin Photography, Wilmette, IL. Sources: Sequined sheer: Gianni, Twinkle 99609-2091. Shade and side panel fabric: Fabricut, Eleganza in Diamond. Hardware: Midwest Drapery Supply, platinum Ripplefold rod. Window seat fabric: Kravet, 31326-1121 in Steel and 31326.113 in Surf. Pillows: Cowtan and Tout, Tiana Rose, in Turquoise, Pistachio and Blanc. WF-VISION.COM | MAR/APR 16 | 79
2016 ENVISION DESIGN COMPETITON
MaryKay Romanchuk, MKR Interiors, Ltd Second PlaCe (tie), Curtains & Draperies Design Concept For a formal living room in a 1908 Craftsman-style home, MaryKay Romanchuk was asked to provide window treatments that complemented both the eclectic array of decorative pieces the family had collected during travels throughout Turkey, Syria and Sri Lanka; and the room’s traditional architecture. Given that one of the family’s treasures was a beautiful Persian rug, sun protection was another important consideration. The rug served as the inspiration for the fabrics and colors, a collection of silks and velvets in deep burgundies and soft golden yellows. Stationary panels in silk with a velvet stripe, were set outside the main window frame, to increase the visual impact of the window and its presence in the room, while a basketweave header in coordinating buttery hue, echoes the room’s handcrafted decadence. At the window, a UV-filtered sheer in 100% polyacrylic provides soft filtered light during peak daylight hours. By using a fluted, double rod with the back for the traversing sheer, the window treatment can be completely opened if more light is required. At the long, narrow window above the sofa, a cotton blend featured a scrolling lattice pattern, referencing the design motifs found in some of the other furnshings. The client declared the finished designs are “fabulous” and add so much warmth to the room.
DETAILS
Credits: Designer: MaryKay Romanchuk, MKR Interiors, Ltd. Palatine, Il. Workroom: Ana Santos-Puga, Creative Homes by Ana, Glen Ellyn, IL. Installer: R. Perrotti, R. Perrotti Drapery Service, Inc. Wood Dale, IL. Photographer: Liz Brinckerhoff, Liz Brinckerhoff Photography, Palatine, IL. Sources: Drapery fabric: Beacon Hill, Greeland Sea in Sienna. Header fabric: Kravet, 9836-404 in Butter Silk. Sheers: Schumacher, Sea Breeze in Coconut. Shade fabric: Stoheim, Glyn in 04. Hardware: Finial Company, 2" traversing track grooved pole and finial RF10 in brushed gold. 80
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2016 ENVISION DESIGN COMPETITON
Barbara Elliott, WFCP, & Jennifer Woods, Decorating Den Interiors Second PLACE, (TIE) COMBINATION TREATMENTS Design Concept “Just because it’s a basement, doesn't mean the window treatments can't be gorgeous,” explained Barbara Elliot. “The homeowner has always loved very elaborate window treatments and although this is a basement room, she wanted a statement design here as well.” With only one window in the space, the goal was to provide privacy while allowing in as much light as possible when the treatment was open. A linen patterned in aqua and cream was selected for the stationary side panels and box valance. The valance was installed at the ceiling and just clears the top of the window, maximizing the available light when the Allure transitional shade is fully opened. A decorative tape in soft orange accents both the valance and provides a complementary detail on the side panels.
DETAILS
Credits: Designer: Barbara Elliott & Jennifer Woods, Decorating Den Interiors, Stone Mountain, GA. Workroom: Finest Design, Norcross, GA. Installer: Jon Kemmerer, Tucker, GA. Photographer: Scott Johnson, Scott Johnson Photography, Woodstock, GA. Sources: Window treatment fabric: Taylor King, Jack in Ice. Decorative tape: JF Fabrics - 89019-23J5961. Shades: Lafayette Window Fashions: Allure, Mystic in Marble.
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2016 ENVISION DESIGN COMPETITON
Barbara Elliott, WFCP, & Jennifer Woods, Decorating Den Interiors SeCond Place, (tie) WHOLE ROOM INTEGRATION Design Concept Based on some fairly minimal initial input, the client requested an upholstered headboard and loved black and white, Barbara Elliott and Jennifer Woods developed this sophisticated master bedroom. Working from a black, gray and cream palette, the designers anchored the clean-lined upholstered headboard, accented with nickel nailheads against a wall papered with a dramatic, large scale pattern, the combination of which helps anchor the sleeping area in the large space. Panels of cream dupioni silk accented with gray headers are set over white wood blinds. Elegantly minimal nickel hardware picks up the detail from the headboard and completes the look. The seating area was divided into two areas—a reading section set into the shallow bay and a TV viewing section defined by a barely-curved sofa. Oversized pillows in a damask pattern mimic the design of the wallpaper while a large lumbar pillow of black faux leather adds a touch of drama and works well with the square ottoman covered in gray vinyl with acrylic legs. In the reading area, two chaise lounges covered in black linen fabric with cream contrast cording flank a gray accent chest that holds a funky tall lamp for reading. A clear crystal chandelier, crystal lamps, mirrored chests and other gleaming accents help to tie the entire space together.
DETAILS
Credits: Designer: Barbara Elliott & Jennifer Woods, Decorating Den Interiors, Stone Mountain, GA. Workroom: Finest Design, Norcross, GA. Installer: Jon Kemmerer, Tucker, GA. Photographer: Scott Johnson, Scott Johnson Photography, Woodstock, GA. Sources: Window panel fabric: Carole, dupioni in Tusk and Coal. Drapery hardware: Canadian Drapery Hardware, WIC-118f-04CH. Wood blinds: United Supply in Summer Linen. Upholstered bed: Braxton Culler, 5813-0262sn. Wallpaper: Seabrook, GE10200. Bedding: Eastern Accents, DVK333T. Headboard fabric: JF198J5551 in Quartz. Sofa and ottoman: Taylor King 1312-03 and 2313-00. Chaise: Braxton Culler, 5723-092. WF-VISION.COM | MAR/APR 16 | 83
2016 ENVISION DESIGN COMPETITON
DETAILS
Credits: Designer and workroom: Sheri Stouffer, Finishing Touches, Castle Pines, CO. Installer: The Original Blind Co., Englewood, CO. Photographer: Brendan Stouffer, Castle Pines, CO. Sources: Swag and drapery fabric: Duralee, 32881 in Mocha. Swag lining: Norbar, Saigon in Doe. Micro cord: D’kei. Tassel trim: Belagio, Milante BF1477. Drapery hardware: Helser Brothers, Andromeda in Crown. Lining and interlining: Angel’s Distributing, Inc.
Sheri Stouffer, Finishing Touches Second Place, SPECIALTY WINDOW FASHIONS Design Concept For this space, where three main rooms were all part of one open floor plan, does it even need to be mentioned that not one window arrangement was the same? Working from the premise that the client loved swags, Sheri Stouffer determined that raised asymmetrical swags would best work with all the various window sizes and configurations. This style allowed for flexibility with the design, while creating the illusion of equal, or at least proportional, windows. A gold nondirectional vine scroll on a brown background—a fabric that allowed continuity of design and wasn’t overly bulky—was selected to complement the different shades of paint in each room. “The client loved the design concept,” said Stouffer, “but then I faced the fun part—engineering the design so that all looked balanced, hid the unevenness of the various window frames and addressed the odd corner windows with one transom.” She created full-sized mock-ups of all the pieces in the studio in order to create patterns that effectively dealt with all these issues while also taking into consideration delivery and installation concerns. The final delivery included 26 floating T-boards that were the first pieces to be installed. To these Stouffer attached the swags, then the horns, then the jabots, all with hook-and-loop tape. After all these elements were in place, Stouffer installed 26 iron pieces of decorative hardware in an antique gold finish, a look specifically chosen to work with- the unique artwork throughout the space.
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ONA DRAPERY Hardware Ona Drapery Hardware Company is your source for custom made drapery hardware. From contemporary to traditional, we offer an extensive selection of styles and finishes. We manufacture every rod set to order using only premium heavy gauge steel, wrought iron, crystal and more. Custom curving is available for all rod profiles. Be sure to look at our new Acrylic Rods, Art Glass finials and Polished Chrome finishes in addition to our popular French Rods and ONAVERSE™ Iron Cord Traverse Rods. We pride ourselves on quality workmanship, timely delivery and customer satisfaction. Select Ona Drapery Hardware and order with confidence.
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ORION ORNAMENTAL IRON, INC. Designers’ Choice Traversing Orion Ornamental Iron, Inc. offers traversing collections in iron, wood and lightweight embossed metal designs in over 50 finishes with nearly 200 different finial styles. Use them manually with cords or batons, or combine them with Somfy Motorization. Call us today and let us help you create your perfect design. sales@ironartbyorion.com www.ironartbyorion.com 877.476.6278
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What’s PERFECTLY EXECUTED Look for all the winning creations from the Ingenuity Workroom competition, plus the amazing displays from Window Fashion Artisan Project as featured in the Construction Zone in the May/June issue.
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