Window Fashion Vision May/June 2015

WF-VISION.COM

05/06 15 WINNING IDEAS & INSPIRATION

DESIGN AND TECHNOLOGY

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05/06.15 Volume 36 / No. 3

Discover how innovative the window treatment industry can be with feature stories on leading suppliers, such as Orion Ornamental Iron, Inc., starting on page 24.

THIS ISSUE /WINNING IDEAS & INSPIRATION THIS ISSUE 12 A Commitment to Change The founder of Parents for Window Blind Safety presents the organization’s goals.

By Linda Kaiser 14

Building a Six-Figure Design Busines Simple steps to build revenue and income.

By Maria Bayer

16

Decision Paralysis Acting decisively will save time, money and often, credibility.

By Gail Doby

18 Getting Inside the

Millennial Mind The next important consumer demographic is here.

By Susan Schultz 22 The Importance of Integration

An interview with Gianni

Stramandinoli, key account

manager at Stahlbau Pichler.

By Neil Gordon 24

2

Pride of Place Orion Ornamental Iron, Inc., and the company’s experience in the Martha Stewart American Made competition.

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26 The Evolution of Green Why Vertilux believes that its Healthy Choice collection is the right choice.

28

Cause for Celebration IWCE 2015 An evening of honoring excellence at the 2015 competition awards ceremony.

30

Talent to Share IWCE 2015 Highlights from the Construction Zone.

34

WFCP Window Fashion Artisan Project IWCE 2015 The vignettes from the 2014/ 2015 inaugural event, as seen in the Construction Zone.

46

A Balance of Practicality and Indulgence IWCE 2015 Design ideas from The New American Home.

48 Easy Ribbon Embellishment

Jill Ragan Scully transforms ribbon into ruffles.

50 Fabulous Folk

Hilde Francq shows an updated version of international country.

52 Subtle Contrast Gretchen Schauffler presents two easy-to-live-with color palettes.

54 A Lifelong Habit Barbara Beckmann reveals that creativity has no limits.

By Judith Clark 56 Inspired Installations Winning designs from the annual Budget Blinds competition.

EVERY ISSUE 4 Viewpoint:

What We’re Loving Now

Comments from contributors.

6

Viewpoint: Our View President/CEO Grace McNamara

8 Viewpoint: InfoBar

Shopping & Social Media Trends 10 Viewpoint: I’m Officially Obsessed With Brenda Baxter, WFCP, on artistic combinations.

72 What’s Next

On the cover:

Bandalux roller shades using Polyscreen Vision 3% OF in White Pearl, part of the Vertilux Healthy Choice collection. For more information on the Healthy Choice collection, see page 26.

WF-VISION.COM WHAT WE’RE LOVING NOW …

Rachel (Big Geo) Right now I’m really into geometrics—the

bigger

the better! Some examples are intricate mirrors that translate more as art, and wallpapers with large-scale patterns and repeats. My favorite color trend lately has been replacing the “go-to” beige with any shade of gray. It feels refreshing and clean.

Judith (Friended) I enjoy connecting with my peers through the different groups on Facebook.

If there is a problem we don't know how to solve, a product we can't find, a job

WINDOW FASHION VISION MAGAZINE President & CEO • Grace McNamara • grace@wf-vision.com Vice President/Circulation Director • Peggy Yung • peggy@wf-vision.com Editorial Director • Susan Schultz • susan@wf-vision.com Managing Editor • Amy Goetzman • amy@wf-vision.com Shannon Flaherty • Education and Events Director • shannon@wf-vision.com WFCP Director & Trend Specialist • Deb Barrett • deb@wf-vision.com WFCP Workroom Certification Director • Jill Ragan Scully • jill@wf-vision.com Business Manager • Gabriela DesRochers • gaby@wf-vision.com Office Manager • Belinda Pasquale Hanson• belinda@wf-vision.com Megan Dummer • Special Events Coordinator • megan@wf-vision.com SALES Director, Sales & Marketing • Susanne Young • susanne@wf-vision.com Senior Account Executive • Karen Griffiths • karen@wf-vision.com CONTRIBUTORS IN THIS ISSUE Maria Bayer, Judith Clark, Gail Doby, Hilde Francq, Neil Gordon, Linda Kaiser, Gretchen Schauffler, Jill Ragan Scully DESIGNERS & WORKROOMS FEATURED IN THIS ISSUE Rachel Barrera, Quent Blodgett, Dell and Susan Cannon, Judith Ellis, Peter and Karen Glass, Krista Guagenti, Terri Horton, Brett Jones, Greg Mohr, Karen Pemberton, Jill Robson, Julia Tamer, Elaine Trotter, Stephanie Wojcik

we are particularly proud of or just need to vent about something, friends and peers on the other side of the computer screen are ready to lend a hand. I’m truly grateful for the terrific people in our industry with experience and knowledge that they are willing to share.

Julia (Memorist) I love upholstered furniture that has been passed down from generations.

The memories and the details of how the items

2015 EDITORIAL ADVISORY BOARD Donna Elle, Donna Elle Seaside Living John Fitzgerald, Comfortex Neil Gordon, Decorating with Fabric Joyce Holt Susette Kubiak, Drapery Connection Rory McNeil, TechStyles Window Covering Products Inc. Tom Perkowitz,Horizons Window Fashions Inc. Jane Shea, Blinds Unlimited SUBSCRIPTIONS 877-344-7406 • WFVision@pubservice.com

were acquired make wonderful stories. I get a lot of satisfaction transforming a worn-out, treasured heirloom with new, colorful fabrics.

Jill (50 Shades of …)

It started off as fear, the antithesis of my go-to col-

We’re on Facebook twice! facebook.com/wfvisionmagazine and facebook.com/vision.iwce

Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the informationgathering process. Crediting disputes between parties other than Vision magazine are solved at the discretion of those involved.

Keep up with all the IWCE 2016 Las Vegas tweets @IWCEVISION

Window Fashion Vision® (ISSN 0999-7777; USPS 708930) is published six times a year, by AIM Communications LLC, 4756 Banning Ave., Suite # 206, White Bear Lake, MN 55110; Tel 651/330-0574; Fax 651/756-8141. Visit our website at www.wf-vision.com. Periodicals class postage paid at St. Paul, MN and additional offices. Postmaster: send address changes and subscription correspondence with mailing label to Window Fashion Vision, PO Box 15698 North Hollywood, CA 91615. Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/yr. Foreign (includes airmail postage). Single copies/ back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright ©2015 by AIM Communicaations LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514. Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5

orful palette of choice, but I’ve become obsessed with gray. After working with a homeowner whose entire house is painted with three different shades of gray, I found loved the challenge. A current project involves two sheer fabrics that I'm layering. The combination is casting a shimmery “silver” effect that I can’t wait to see once installed.

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VIEWPOINT

A Little Inspiration Our creative colleagues teach by example

n this issue, you’ll find an inspiring array of award-winning designs that just may kick-start your own competitive spirit. If you attended IWCE, you’ll enjoy learning more about the dazzling Window Fashion Artisan Project vignettes that were on the show floor (Page 34). For something a little more down to earth, the Budget Blinds design competition winners show creative installations that solve real-life challenges (Page 56). I’m always so amazed at the passion and dedication that these professionals give to their projects. Congratulations to all of you! If you have been working on a project that the world needs to see, look for entry information for the 2016 ICWE on page 63.

It’s not all eye-candy this month. I love Maria Bayer’s article (Page 14) about building a six-figure business.

As creative people, we sometimes

are timid about the money aspect of our business. She offers some practical and important advice to get you thinking about charging more. Don’t be afraid to increase your prices or fees, and definitely suggest add-ons.

Once your client sees the difference, they won’t be able to live without it.

So who is our future customer? Susan Schultz shares some insights on marketing to Millennials (Page 18). These ultra-connected customers come armed with a wealth of information.

They want feedback from peers and can be skeptical about what the seller has to say. On the other hand, they are highly attuned to beautiful things and understand the impact that good design can have on their comfort, productivity and overall well-being.

These smart, fun clients will challenge us to do our best work.

Millennials love environmentally and socially responsible companies.

Keeping in step with the green effort, I enjoyed learning about the process Vertilux goes through to assure their products are good for the environment and for us (Page 24).

Kudos to Sunil and Atul Patel from Orion for becoming finalists in the Martha Stewart American Made awards (Page 22). I’ve known these talented brothers for years and greatly admire their savvy business and wonderful products.

I think you’re going to want to keep this issue around for a while, because there are some inspiring examples of artistry in action in here.

Happy reading. V

Grace McNamara President and CEO

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InfoBar VIEWPOINT

Shopping & Social Media Trends Our illuminating article on Millennials (page 18), the rising generation of clients (and designers!), is filled with information. Here are a few more telling stats.

Millennials’ affinity for technology is reshaping the retail space. With product information, reviews and price comparisons at their fingertips, Millennials turn to those that offer maximum convenience at the lowest cost.

57% of Millennials compare prices in store

“When a brand uses social media, I like that brand more.”

34% ages 18-35

16% age 36+

Source: Association of National Advertisers, SMG, BCG

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“After searching online, how do you communicate with others about a service, product or a brand?

Texting

Social Media

Instant Messaging

Blogging

Millennials

44%

38%

38%

16%

Gen X

32%

25%

19%

7%

Boomers

15%

11%

8%

2%

Source: Prosper Insights & Analytics for the Media Behavior and Influence Study

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WF-VISION.COM | MAY/JUNE 15 | 9

VIEWPOINT

Brenda Baxter on artistic combinations

Officially Obsessed With My childhood memories include billowing layers of beautiful drapery within my grandmother's home and swags with ruffles crowning my own childhood bedroom. When I watch movies or read magazines, I immediately, specifically notice the custom drapery in the background. I am probably the only one who, while watching “Gone With The Wind,” does NOT notice Rhett Butler, but sees instead the fabulous, rich drapery within each scene! ¶ I am obsessed with textiles; I’m obsessed with flow of line and movement; I’m obsessed with grandeur established through layers; and I’m especially obsessed with the artistic combination of drapery hardware and trim embellishments. ¶ I specifically love the movement and light created with unstructured swags and soft slouching sashes. Every creative detail requires the perfect foundation—I return every finished outside edge to the wall to avoid any “backstage presence” and layer the linings for the perfect dramatic body and fullness. ¶ I am inspired with customizable hardware that can be reinvented, rescaled and finished precisely as needed for the specific project. I love to find new ways to display draperies with this hardware, such as mounting from the ceiling. I especially love to embellish—nailheads, bias fabric splicing, color blocking and ruffle dressmaker style skirts are all elements to play with. ¶ Truly, the art of creative details within window fashion inspires the imagination, while adding fabulous style, elegance and dramatic expression. Who knew growing up surrounded with cascading, flowing draperies would lead me to a far more exciting career than I ever dreamed possible! V

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OPPOSITE PAGE: Featuring Kravet In Bloom in aquamarine with a JF Fabric linen accent. The Hardware is from The Finial Company, Steel Flower in gold.

THIS PAGE, CLOCKWISE FROM TOP LEFT: A JF Essentials acrylic rod with silver rings and finials with a JA Fabric cartridge pleat drapery panel. Robert Allen Bow's Along in oyster sheer with trim from Duralee Highland Court.

Fabricut Alkon in mist with Fabricut Judd in Ivory sheer linen accent; trim from Robert Allen and hardware from The Finial Company.

Kravet sheer overlay with Stout fabrics faux silk accent; trim from Kravet.

Closer Look Custom Drapery Designs customdraperydesigns.net Facebook facebook.com/brebaxter Twitter twitter.com/CDDLLC Houzz houzz.com/pro/customdraperydesigns/ custom-drapery-designs-llc Pinterest pinterest.com/CDDLLC Instagram instagram.com/customdraperydesigns

WF-VISION.COM | MAY/JUNE 15 | 11

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Why inaccessible cords should be mandatory

A Commitment to

by Linda Kaiser

hen my husband and I founded Parents for Window Blind Safety (PFWBS) in November 2002, five months after the death of our daughter, we had several goals in mind. We had purchased the home with blinds installed and the pull cords were secured, but Cheyenne, our daughter, strangled on the inner cord. In researching the issue it was clear that the current standand (2002) was not sufficient.

While our initial goal was to provide support for parents and families who suffered similiar accidents, the mission of PFWBS now includes: • Consumer education via our website, pamphlets on safety and eventually educational videos on YouTube • Centralizing data on cord safety to make it more readily available • Testing window covering products for the Parents for Window Blind Safety “Seal of Approval” What’s Behind the PFWBS “Seal of Approval” PFWBS submits any proposed products to its Testing Committee for evaluation and review. Our testing committee reviews independent safety testing from Bureau Veritas Group, Consumer Testing Labs and other independent organizations when the product is submitted. In addition, the 12

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products are reviewed and evaluated by a panel of consultants, engineers, manufacturing consultants from various fields and PFWBS’ board of directors.

Our test criteria requires that all cords be inaccessible, as set forth in the Trilateral Request of the United States Consumer Products Safety Committee, Health Canada and the European Commission as part of the 2012 standards updating process in addition to the ANSI/WCMA 100.12012 standard.

Due to the way the ANSI standard is currently written, cordless blinds and cordless pleated shades must have an inner cord warning on the product and on the outside of the box. PFWBS believes that this confuses more than clarifies the issue for consumers, when they are trying to determine which products are safe.

The PFWBS seal is a clear, visual signal that allows consumers to “see” safety. Determining what is safe seems so simple to those familiar with this industry, but it’s complex to consumers.

Why More Change is Needed In recent years (2008-2010) 50% of the fatal and non-fatal incidents took place with products manufactured after the 1996 ANSI/WCMA standard (requiring separate cords) passed. Of the 26 incidents in 2008: •1 4 involved 1998 or newer window

coverings (12 were 2006 or newer) • Four involved old pre-1996 standard window coverings • Eight involved window coverings with unknown manufacture/purchase dates Of the 44 incidents in 2009: • 20 involved window coverings newer than the first 1996 ANSI/WCMA standard; 15 of these involved product made after the 2002 standard • Five involved window coverings believed to be pre-1996 • 19 involved window coverings with unknown manufacture/purchase dates Of the 25 incidents in 2010: • 13 involved window coverings newer than the first 1996 ANSI/ WCMA standard • Two involved window coverings known to be pre-1996 blinds • 10 involved window coverings with unknown manufacture/purchase date In 2011, eight of the ten known incidents took place on window coverings manufactured after the first WCMA/ ANSI standard took effect in 1996.

It’s important to note that a CPSC ANPR document states, “Given that these reports are anecdotal and reporting is incomplete, CPSC strongly discourages drawing any inferences based on the year-to-year increase or decrease shown in the reported data.”

Therefore, claiming the incident rate has decreased by looking at selected

years is specious.

The age of the window covering is not relevant to determining the standard’s effectiveness. What matters is whether an incident would have been prevented by the standard. For example, it doesn't matter whether or not the pull cords have ‘inner cord stops’ as required by the 2001 standard, as a child can still get tangled in a long single cord or one cord that has created a hazardous loop.

The PFWBS remains committed to change because at least 40% of the injuries occurring since 1996 would not have been prevented under the current ANSI/WCMA standard.

Implementing Safety Safe products should have no strangulation risk to consumers or their children. A mandatory rule for inaccessible cords is capable of ad-

dressing all standard-size window covering products without limiting the manufacturer design options.

sive press generated by this change would serve as a motivating factor to replace old blinds, not keep them.

A mandatory rule could also minimize the confusion in the market that exists about safety and consumers will be more likely to purchase new window coverings that don’t pose strangulation risks. Since the technology already exists and since cordless products are already available, I believe a rule will increase sales of window coverings and will give manufactures the capacity to innovate to meet an increased demand for safer products.

We can eliminate these strangulation accidents from happening in the future. In 2015, there have already been four documented cord-related deaths. It is my sincere hope that there should never be another. V

At present, the owners of old products are not in any way motivated to change their current products. By contrast, with a mandatory rule for inaccessible cords, there will be a heightened awareness. The mas-

Closer Look Parents for Window Blind Safety pfwbs.org PFWBS Seal of Approval windowcoveringtesting.org Facebook: facebook.com/PFWBS YouTube youtube.com/user/pfwbs

WF-VISION.COM | MAY/JUNE 15 | 13

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Proven strategies for success

Building a Design Business

by Maria Bayer

client recently asked me if a six-figure design business was a realistic goal. It's a good question, and one I hear frequently. Every business owner in the world asks this question at some point and fortunately, the strategies for achieving this goal remain the same, regardless of what business you’re in.

Successful growth in business almost always comes through employing one or more of the following strategies. All of them are effective, so choose whichever speaks to you, and watch your business break that six-figure mark!

Increase Your Win Ratio Let’s say your current win ratio is 50%, meaning that you win half of the prospective clients you meet.

If you learn proven sales strategies to help you win more of those clients (let’s say 6 out of 10 or 60%), then your win ratio just increased 20% (from 50 to 60%). And guess what? So did your revenues! So in this example, learning how to win just one additional client helped you increase your revenues by 20%. Not bad, right?

Increase Your Prices This is more doable than you think.

The better you become at increasing your win ratio, the easier it will be to raise your prices. Many of my students have raised their fees since en14

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rolling in my program, and some are already booked for the year! Chances are, you could raise your prices 10% today and none of your clients would blink an eye.

Sell More Services to Each Client Remember, “Would you like fries with your shake?” This is the same concept: Add a service to what you're currently booking. Even a small incremental increase can translate into big money over the course of a year.

Hire and Outsource Every business grows at some point by adding more people, whether they are contractors that you outsource various tasks to, or associates who directly serve your clients. The more you outsource, the more time you free up to take on more clients. Just consider the impact of freeing up even 10% of your time.

Think about this option as the way to get more hours out of each day. And remember, every successful business owner may have started out wearing a lot of hats, but the path to growth is hiring other people to wear those hats for you.

Take Action Decide right now: Which strategies will I immediately implement in my business? How can I learn how to improve my win ratio? How much will I increase my rates, starting today? What additional products

or services can I easily add that my clients will love? What tasks can I outsource? Write a list. And then take action!

Don't rob potential clients of the opportunity to work with you because you feel like you have to do everything yourself. Don’t believe that you're not worthy of charging more for your services. In order to share your talents with the world, think like successful business owners worldwide—then put those thoughts into action. V

Maria Bayer, the Authentic Sales Coach for Design Success University, teaches interior designers how to win ideal clients quickly and make more money without being “salesy.”

If you enjoyed this article, I invite you to register for my free online training series where you’ll learn more savvy strategies to win clients you love: http://bit.ly/Designer_Sales_Tips

VIEWPOINT

Move forward

Decision

by Gail Doby, ASID

ne of the most challenging parts of running an interior design or drapery design business is the ability to make quick and well-considered decisions. When designers struggle with business decisions, it is rarely because they don’t know what to do, but because they don’t want to do it.

Some common reasons given for this paralysis include:

asking yourself why I think this is so important, right?

you just want a quiet listener to let you vent without offering solutions.

If making a decision is just delaying the inevitable, then you’re the one that is suffering, especially if your fear of the ramifications won’t change the ultimate decision. It is better to put the decision behind you so you’re not spending your time focused on a negative situation.

If you spend a lot of time complaining about your problems to other people, you’ll soon find yourself talking to the mirror because no one else wants to listen. So here are my three guidelines for making decisions:

1. It will hurt someone’s feelings.

2. It is difficult to make the change because change is an unknown.

3. It is an emotional decision more than a logical one. For example, firing an employee that you like and care about as a person makes you delay the inevitable decision that you know you must make. “The coward dies a thousand deaths,” right?

4. It will hurt your feelings.

5. You’re afraid of the repercussions – the other person might get angry or vindictive.

6. You’re afraid of losing money.

7. You’re afraid of negative feedback.

8. You’re not sure you’re making the decision for the right reasons.

9. You’re not sure what to do or how to make the decision.

10. You’re concerned about what others will think.

Delayed decisions can also cost you money. For example, in the case of an employee that isn’t performing or is causing problems with the rest of your team, you’re losing the respect and confidence of your team if they see you struggling with a key leadership decision. Hire slowly, fire quickly!

End the person’s association with your business respectfully and escort them out the same day. Then, reassure your team that their jobs are safe and secure without discrediting the former employee, as people get nervous when changes happen unexpectedly.

I’m sure each of you have some of your own particular reasons for delaying certain decisions.

Address the Issues Head On If you are having difficulty making decisions, write down the issues that are part of the decision. Who is involved?

What is the impact of not making the decision? What is the benefit of making the decision? If you are stuck for more than three days, then get help from someone that has the expertise that you need.

Act Now, Don’t Delay So, here is your challenge: By the end of this article, I want you to promise yourself that you will make decisions more quickly. By now, you might be

Also, don’t waste your time or anyone else’s time with a discussion about problems they can’t help you solve. For example, don’t go to your best friend and talk about your problems unless

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1. Write down your problem.

2. Seek help if you’re stuck more than three days.

3. Don’t talk incessantly about problems with people who can’t help you solve them.

What decision will you make right now? V Gail Doby, ASID, is the co-founder of Design Success University, (DSU) whose mission is to help you earn six figures doing what you love. Visit the new coaching and consulting website, GailDoby.com, to find out how you can grow your income and learn to be the CEO of your business.

DSU just launched a new tool—the Business Assessment—on its website. Click on the link in the upper left corner of the site and you’ll get instant answers to the common problems mentioned in the annual DSU survey. The site also offers free webinars on business fundamentals, as well as ongoing coaching for more in-depth assistance.

VIEWPOINT

The next great consumer market

Getting Inside the Mind

by Susan Schultz

ased on population projections released by the U.S. Census Bureau in December 2014, this year Millennials (those between ages 18 to 34 in 2015) will become the largest U.S. age demographic, with projected numbers of 75.3 million, surpassing the projected 74.9 million Baby Boomers (ages 51 to 69). This is roughly 25% of the total U.S. population and by 2020, they will account for nearly 33% of the total adult population.

But perhaps even more significantly, the Millennial consumer currently accounts for $1.3 trillion in direct, annual spending, based on research conducted in 2014 by the Boston Consulting Group (BCG).

Of this, $430 billion is estimated to be discretionary, nonessential spending, with total Millennial consumer spending expected to rise to $1.7 trillion by 2017.

Digital Information Omnivores To say technology is a significant factor in how this generation communicates is an understatement.

Tablets, smartphones and laptops have given them freedom to access what they need when they need it. They are consummate multitaskers: Watching television might include texting friends about the show while shopping for something they notice on screen, for example.

The Millennial consumer’s path to purchasing is a winding one, 18

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including websites, social networks, mailboxes (snail and electronic), mobile apps and brick-and-mortar stores.

According to a 2014 Zendesk survey, 67% of online shoppers frequently make purchases that involve multiple channels. Consider the following statistics:

The “mobile influence factor” The effect of smartphones on in-store sales will increase to $689 billion (19% of total store sales) by 2016.

(Deloitte) Showrooming vs. Webrooming 51% of shoppers research online and purchase in store, 17% visit the store first and purchase online, while 32% research online, visit in store and return to purchase online.

(Mobify) Social Sharing 45% of in-store consumers turn to social platforms on their mobile devices to influence their buying decisions.

(Social Media Today)

Social media has transformed how this generation shares its thoughts and extends its influence over others. Stars, Likes and comments have given them power to share their opinions and pass judgment on the thing of which they approve and disapprove.

Connecting with the New Media Generation A study of Millennial digital preferences by Trendera found that while this demo wants a relationship with their favorite brands and are willing to engage, it's become imperative for brands to create good content and interact directly with their fans.

Another survey, this one conducted jointly by Forbes and Elite Daily, included the stunning statistic that only 1% of Millennials surveyed said that a compelling advertisement would make them trust a brand more.

“Millennials believe that advertising is all spin and not authentic.

That’s why they use Tivo to skip commercials regularly and avoid banner advertisements on Facebook and various news websites,” noted the study.

This corresponds with findings from the BCG study, which illustrates that the purchasing decisions of U.S. Millennials are influenced by more people—and different types of people—than are

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the choices of older generations.

According to the BCG study, less than half of Millennials said that they trust expert advisors such as doctors or financial advisors, for example, compared with 61% of non-Millennials. Instead, Millennials reported that they are most influenced by family, friends and strangers.

Other significant findings from the Forbes/Elite Daily study are shown at right.

Social Consumption For Millennials, their sharing habits on Facebook, Instagram, Pinterest and other social sites, and the opinions they offer on Yelp, TripAdvisor and Amazon reflect their eagerness for connection. Their social networks inform many of their off-line behaviors, including shopping.

To connect effectively, businesses need to fully embrace the digital communications that comes so naturally to this generation.

But given that, for the most part, technology has always behaved so seamlessly for them, Millennials have stringent standards for any user interface and experience. As marketer J.D. Peterson puts it, “Millennials simply expect technology to work, because that’s been their experience. Remember the ‘blue screen of death’ that users would get on their PCs? Or how Mac users had the dreaded icon of a bomb? When I’ve made these references to Millennials, they don’t even register, because the computers and devices they’ve grown up with essentially never crash.”

An article on Forbes.com by Micah Solomon includes some additional information from other marketers who have been studing the Millennial demographic.

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Social Media Influence 33% of millennials rely mostly on blogs before making a purchase, compared to fewer than 3% for TV news, magazines and books.

Authenticity Outweighs Content 43% of millennials rank authenticity over content when consuming news.

They first have to trust a company or news site before they even bother reading the content that they produce. Millennials connect best with people over logos.

Social Media Engagement 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer.

Co-Creation Rules 42% said they are interested in helping companies develop future products and services.

Millennials look got companies that enable them to be part of the product development process.

Giving Back Gets You More 75% said that it’s either fairly or very important that a company gives back to society instead of just making a profit.

Millennials love brands that support their local communities and would rather purchase from them than competitors.

“A shopping habit that sets Millennials apart from non-millennials is their tendency to shop in groups and seek the opinions of others,” said marketer Jeff Fromm.

More than two-thirds of Millennials, according to Fromm’s research, “don’t make a major decision until they have discussed it with a few people they trust,” compared to around half of all non-millennials. Over 70% of Millennials are “more excited about a decision they’ve made when their friends agree with them, compared to 48% of nonmillennials,” Fromm added. Female millennials in particular regard shopping as a group activity, shopping twice as often with their spouses, friends or family members as do nonmillennial women.

Millennials have a positive, community-oriented mindset that is also an outgrowth of their social sharing. As referenced in numerous studies, Millennials enjoy the possibility of collaborating with businesses and brands, as long as they believe their say matters to the company in question.

They don’t respond to information that flows in one direction—business to consumer—hence their disregard for traditional advertising. Just like with their media, they prefer multiple channels of communication and access. Alex Castellarnau at Dropbox explained that with millennials, “a new brand, service or product is only started by the company; it’s finished by the customers. Millennials are a generation that wants to co-create the product, the brand, with you.

Companies that understand this and figure out ways to engage in this co-creation relationship with Millennials will have an edge.” V

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TREND?

fabrics. trimmings. hardware.

800.945.3838

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VIEWPOINT

Interview with Gianni Stramandinoli

The Importance of

by Neil Gordon

ast summer I had the opportunity to tour the Italian manufacturing facility of Stahlbau Pichler, a global provider of building façades. The company is at the leading edge of the marriage between building envelopes and window coverings, so it was an eye-opening experience. I talked with Gianni Stramandinoli, Stahlbau Pichler's key account manager for the U.S., about this design evolution.

Neil Gordon: Tell me about the history of Stahlbau Pichler.

Gianni Stramandinoli: For decades Stahlbau Pichler has been planning,

producing, delivering and erecting steel structures and façades for buildings on an international scale. Today, with more than 200 employees and a track record of over 2,500 contracts completed, we can manage every phase of a project, from the initial feasibility study to final construction.

engineering. Architects such as David Chipperfield, Sauerbruch & Hutton, Massimiliano Fuksas, Norman Foster, Zaha Hadid and Kenzo Tange make use of our know-how.

Our concept is a symbiosis of Italian design and German precision. Headquartered in Bolzano, we also have offices in Milan, Germany, Switzerland, Russia and Austria. Our core skills are in the realization of buildings used for industrial, commercial and administration purposes; bridge construction, protective buildings and traffic

GS: We have done several buildings in New York over the past few years.

Our current project is on 520 West 28th Street, next to the High Line. It’s a beautiful façade, designed by the internationally renowned architect Zaha Hadid.

NG: Are you currently working on projects in the U.S.?

NG: How have building envelopes and façades changed in recent years?

GS: Building envelopes and façades have become more innovative, energy-efficient and integrative. This is seen with the technological advances in glass. We have many commercial buildings throughout Europe that use the “double skin” concept, which two layers of glass form the building envelope, typically with installed blinds in between.

THIS PAGE: The window blinds on the Residence Du Parc in Nyon, a residential building located within the heart of Lake Geneva, are exposed to the outside of the façade. Sensors measure the elements and adjust the blinds in response to weather and light conditions.

OPPOSITE PAGE: The Maison de la Paix, in Geneva, features integrated aluminum blinds within a double skin of glass. The building is home to several organizations that work on international issues.

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horizontal aluminum blinds within the double skin.

NG: How do you envision the future of engineered shading solutions and building façades?

GS: We are convinced that the demand for integrated building façades and engineered shading solutions will increase. There have been great advances in curtain wall technologies.

Buildings today and in the future will be constructed with more glass and less visible structural support. This, in turn, increases the need for effective window coverings to reduce solar heat gain and, with all this natural daylight flooding into the open space, a need to effectively control glare. V

NG: Why is it important to integrate window coverings into the façade during manufacturing?

NG: Could you describe some projects you have done where shades and blinds are integrated in this manner?

GS: Architects are designing buildings with exterior window coverings as part of the façade. This may be a blind within the double skin or shades exposed on the outer walls. Either way, these are not afterthoughts and need to be designed by the architect so they are integrated into the façades we produce. We may be simply pre-mounting installation brackets or creating pockets for the shades

GS: There are two projects we have recently completed in Switzerland that show two versions of window coverings. The first one is the Residence Du Parc in Nyon, where the blinds are exposed to the outside of the façade.

Wind sensors are required to raise the blinds when conditions warrant.

The second is the Maison de la Paix in Geneva, a beautifully designed building showcasing the glass façade with

Neil Gordon is the founder of InSync Solar, a provider of educational content on engineered shading solutions to the architectural community. As a 30-year veteran in the window covering industry, Neil works with architects, designers and contractors to supply engineered shading solutions.

Closer Look Stahlbau Pichler stahlbaupichler.com Neil Gordon insyncsolar.com Facebook: facebook.com/DWFContract LinkedIn: linkedin.com/in/insyncsolar

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VIEWPOINT

Raising the flag for decorative hardware

of Place co-friendly partyware, pasture-raised lamb, smallbatch hot sauce, all-natural skin care products, heirloom seed propagation and distribution—what could these products and services possibly have in common with one of the window treatment industry’s major suppliers? The fact that they, along with Orion Ornamental Iron, Inc., were all finalists in the 2014 Martha Stewart American Made awards.

Developed by Martha Stewart Living Omnimedia, the American Made awards focus on “the next generation of great American makers: entrepreneurs, artisans and small-business owners who are creating beautiful, inspiring, useful products; pioneering new industries; improving local communities; and changing the way we eat, shop, work and live,” according to the American Made website.

Sunil and Atul Patel, brothers who purchased Orion in 2002, first heard of the awards in June 2014. Given that the company’s entire product line is manufactured and finished in North Hollywood, CA, the initial concept of the American Made contest was definitely appealing. When the two researched the additional criteria, they felt it was a perfect fit with Orion’s processes, products and goals.

“The main criteria of the awards— originality and demonstrated creativity, workmanship and appearance— are qualities embodied in every piece we produce,” explained Sunil. “It was an exciting opportunity to highlight U.S.-made drapery hardware within such a prestigious program.”

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Orion sent this email to its social media community to promote its American Made nomination.

As one of its initial emails, it explained some background on the competition and the social media aspect of the "wild card” finalist spots.

A Facebook post near the end of the first deadline for finalists. The company’s final tally of likes and shares was Facebook: 358, Twitter: 102.

The competition ran from August 29 to September 9, 2014, with finalists announced on September 11. Along with its registration information, Orion submitted a company video and developed an extensive social media campaign, designed to encourage likes and sharing. These social media votes were an important part of making it to the finalist round.

“The results were phenomenal in terms of reach and response to the likes we got on the Martha Stewart page,” explained Sunil. “It was the success of our social media outreach that won our finalist vote.”

A second round of voting, from September 15 to October 13, took place to determine the winners. Although Orion was not selected as a winner, neither Sunil or Atul were disappointed. “As a result of the social media campaign, we made more people aware of our U.S.-made products,” said Atul. “It’s an important message for an industry that primarily imports finished products for distribution. Our clients and potential clients responded very positively.”

They mention that Orion’s involvement in the American Made awards also encouraged a team spirit. “Every

A finial from the new Design Art collection in Orion’s North Hollywood studio, where iron is welded, components are finished and decorative hardware is designed from start to finish.

one in the company promoted the nomination,” said Sunil. “There was a lot of excitement and buzz in the office and throughout our customer base.

During the competition, each day went in anticipation of the likes we were getting to make the finalist list.”

Suddenly Last Summer Even though the water-cooler buzz at Orion last summer may have been about the American Made competition, the company was still hard at work developing its new Design Art collection that it launched at IWCE 2015 in Las Vegas.

“It’s another American-made collection that we're extremely proud of,” said Atul. “It offers finials and rod end caps in both wood and crystal, wood poles in a range of styles, motorization options, and a huge selection of wood and iron options for rings, brackets, batons and holdbacks. Currently available in 58 Décor Finishes, and our unique Dual Finish System with 11 Accent Finishes to give customers an incredible color palate to design from.”

However, just in case those listed options aren’t enough, Orion also has a custom palette program.

“Last summer, the American Made contest gave us an exciting opportunity to reach out and let designers know what we do, as well as introduce a wider range of consumers to our collections of decorative drapery hardware,” said Sunil. “And this summer is about showing them the beautiful new looks that can be achieved through our American-made lines, especially the new Design Art collection. We’re looking foward to it!” V

Closer Look Orion Ornamental Iron, Inc. ironartbyorion.com Facebook: Facebook.com/OrionOrnamentalIron Twitter: @Ironartbyorion Orion’s American Made Profile marthastewart.com/americanmade/ nominee/89107/design/-iron-art-byorion American Made YouTube Video: youtu.be/VX5cjLqVA0E

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VIEWPOINT

Vertilux invests in the future

The Evolution of his year marks the 45th anniverary of Earth Day, the one-time “hippie holiday” that is now a recognized force for environmental sustainability.

Today, conservation-minded habits such as recycling and using environmentally responsible materials are part of our lives and our industry, and green has a whole new, widely accepted meaning.

Because windows have such a large impact on a building’s overall energy profile, it’s not surprising that window treatment companies have long provided products designed to reduce heating and cooling costs. But many of the energy-efficient shading fabrics on the market are carbonbased (meaning they are derived, in part, from oil) and so require some of the same resources to produce that the end product is trying so conserve.

Not to mention that PVC and other commonly used materials contain additional “ingredients” such as phthalates, formaldehydes and lead, all of which have been found to cause adverse health effects.

This is why third-party certification programs have become so valuable, even though the fabrics covered under these programs can include phthalates, formaldehydes, or other chemicals in small quantities and still be considered “safe.” Through its Healthy Choice program, Vertilux demonstrates the evolution of green— from its early adoption of use of recycled materials, to a current emphasis 26

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on production that puts clients’ health and wellbeing first, with fabrics that are 100% free of harmful chemicals and compounds.

A Healthy Influence “Since Vertilux was founded, 32 years ago, the company has been working with ecofriendly and recycled materials,” said general manager José Alexandre García. “Our Itaca fabric line, made of recycled cotton, was one of the first collections that Vertilux introduced and it has remained one of our top-selling collections for many consecutive years.”

Other important offerings include the Polyscreen Vision collection, which has grown and By working closely with their suppliers Vertilux can now ensure evolved over the years as that the plasticizers and colorants used in its fabrics are 100% free from harmful substances.

Vertilux contracts with the best spinning chemiCurrently, the company is working cal suppliers, who work with safer directly with ​its textile manufacturchemicals. “Vertilux wants to give ers to expand its Healthy Choice our customers a complete window fabric collection, which includes treatment solution, in which not only Itaca; Planet, which is made of 100% the fabric, but also all the comporecycled PET; Renaissance, which is nents that are used to make a shade, made of 95% recycled cotton and the are free from harmful substances,” Polyscreen Vision collection,which explained García. “More specifically, since January 2014, is 100% free of our objective is to make 100% of our harmful substances. products completely healthy.

“With Vertilux’s Healthy Choice collection, children can grow and play in a safe environment,” said García. “Safety is at the heart of our business philosophy—for children and for all our customers.”

The company is currently working to apply the same standards to all of its fabric collections. So far, some fabrics from the Neolux Collection ​have been certified as being free from phthalates, formaldehydes and ​heavy metals, including ​lead and BPA. In addition, because Vertilux controls the manufacturing process of the yarn used on its fabrics, all yarn is made to its specifications. Following that same philosophy, Vertisol International, Vertilux's main fabric manufacturer, has established the EcoCodice recycling program, which recycles all of the yarn waste generated in the production process, to reuse it and make new yarn. The program also involves reusing packaging material and recycling materials in flooring applications. Vertisol Int. ha​s​also been audited by the EMAS Regulations, which ensures compliance with the environmental laws and promotes the continuous improvement in organizations’ environmental performance. And beyond just the fabric, the company has also tested its components, such as the VTX clutches, to certify that they are a healthy choice as well.

“Vertilux strongly believes that its commercial operations should go beyond the economical factors and focus on the clients’ well-being,” said García. “This is why we offer extensive training about the benefits of buying a product that is free from harmful substances. By educating our clients, we ensure that the end customers will be aware of the added value that their product possesses.”

According to García, customers have responded extremely well to the Healthy Choice collection. “Not only does the collection offer clients a way of differentiating themselves from the competition, but it also gives their product a more humane side,” he said. “Customers have gone from simply selling textiles, to selling a healthier lifestyle.”

It’s an important aspect of our industry to keep in mind. While energy efficiency and heat transference were important factors in many window treatment purchasing decisions, for many years, off-gassing and unhealthy material additives weren't even considered. But as Earth Day has evolved, so have consumers, and they are demanding something bet-

The yarn used in Vertilux’s Healthy Choice collection is tested to ensure it meets the most rigorous standards of safety.

ter—better for their health, better for their homes and better for the world.

“Design professionals have the responsibility of deciding which quality of products to use in their projects,” García said. “Whether commercial or residential, the shades will be in direct contact with all types of people, including children, adults and the elderly. We must make sure that our products are not harmful to humans, not even at very small levels. In addition, if our products are not harmful to the environment, then we are also helping to create a healthier and cleaner world.” V

Closer Look Vertilux vertilux.com Facebook: facebook.com/pages/ Vertilux/206978971795 Twitter: @vertilux YouTube: youtube.com/user/vertiluxcollection

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IWCE LAS VEGAS 2015

Smiles everyone

Cause for Awards night at the International Window Covering Expo (IWCE) is a wonderful respite in the whirlwind of activities at the show. A moment to acknowledge the hard work of the many professionals that play a role in every custom window treatment; an opportunity to thank team members for their efforts and a chance to recognize some of industry’s brightest talents.

Congratulations again to all the winners in the 2015 Envision Design and Ingenuity Workroom competitions. It was a lovely evening in honor of some wonderful work. If you missed the coverage of this year’s winners, you can find the Envision Competition in the January/February 2015 issue and the Ingenuity competition in the March/April issue. And don’t forget, projects for the 2016 competition can be entered now. ¶ Photos by Brandy Stoetsz. V

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ORION

ORNAMENTAL IRON, INC.

Custom Drapery Hardware

Window Design by New Look Interiors, PA

At Orion, our team of designers, skilled artisans, and crafts persons create a wide range of decorative drapery hardware and accessories in over 50 beautiful finishes.

THIS PAGE: James S. Bugg, Sr., chairman of Decorating Den interiors with Window Fashion Vision publisher Grace McNamara at the awards ceremony. Sadly, he passed away just a few weeks later. His positive approach to business and life will be greatly missed by all in the industry. TOP: Cheryl Draa, left, was recognized as as the Window Fashion Certified Professional (WFCP) Member of the Year for her tireless efforts on behalf of design education and her advocacy of the industry benefits of certification.

OPPOSITE PAGE, CLOCKWISE FROM TOP LEFT: The 2015 Envision Design winners included a mix of familiar faces and newcomers. Grace McNamara, center, with Amy Hunley, left, and Chris Harrelson of Drape98 Express, LLC, who won the new Motorized Treatments category as well as Designers of the Year. • Brandi Renee Day, Brandi Renee Designs, LLC, who won in both the Envision and Ingenuity categories wowed the audience with her Upholstery & Slipcover project, winning Workroom of the Year as well. • All the 2015 Ingenuity Workroom winners from that evening, representing an amazing array of talent.

We’re especially delighted to work with you on projects that require custom design, custom parts, or a one-time fabrication task.

That’s because from idea, to manufacture, to hand-painting, it’s all done at Orion, by Orion, just for you. We are always proud to say “Made in the USA”.

sales@ironartbyorion.com | www.ironartbyorion.com | 877.476.6278

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IWCE LAS VEGAS 2015

Learning and laughter

Talent to Since its debut, the Construction Zone has been a center of activity and education on the IWCE show floor. But this year, the Construction Zone also served as a workspace for anyone willing to spend a few moments at a sewing machine to whip up a donation for Little Dresses for Africa. Over the three days of the show, more than 100 dresses were created for this charitable organization that delivers the clothing to orphanages, churches and schools throughout Africa to boost the spirits and morale of young girls. ¶ The daily sewing sessions for the dresses were part of a very busy schedule filled with demos, hands-on sessions and opportunities to talk with the many Construction Zone instructors about specific techniques and tools. The Construction Zone also served as an idea hub, with vignettes from the 2014/2015 Window Fashion Artisan Project on display.

See the following pages for a look at each of these striking installations, always a highlight of the show. ¶ Many thanks to Terri Booser, the seemingly inexhaustable organizer who manages the Construction Zone, and to all the volunteers for their time and, of course, to the generous sponsors who donated fabrics, trims, forms, tools and materials. Your combined efforts make the Construction Zone a destination on the show floor. ¶ Photos by Brandy Stoetsz. V

ABOVE: IWCE attendees put their talents to work for Little Dresses for Africa at the Construction Zone.

Charming, hand-made creations filled the baskets each day.

RIGHT: Construction Zone volunteer Cathy Tucker of Tucks N’ Pleats Draperies, demonstrating how to join twist cords. Some of her other free sessions included no-drilling button tufting; simple soft cornice construction; reversible pillow shams; inset and wrapped banding; and constructing an awning frame.

Jeff Booser discussed Anchors for Installs with a group of attendees.

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Smart. Synchronized. Silent. remote-controlled shades by

Affordable shade automation done right

Offer your customers a whole new level of shade control — at home or on the go.

To learn more about becoming a qualified Lutron Serena Provider, e-mail info@serenashades.com Pico® remote allows convenient control of hard-to-reach shades ©2015 Lutron Electronics Co., Inc. | P/N 306-0081 REV D

Mobile app allows customers to control and schedule shades

CLOCKWISE FROM TOP LEFT: Hands-on classes allow attendees to work through various techniques with instructors ready to assist.

Construction Zone instructor Ann Johnson with attendee Debbie DiFrancesco.

In addition to the hands-on sessions, an “Eyes and Ears� zone covered topics such as sketching, smocked panels and embellishing basic cornices.

Taking a turn on the sewing machine allowed attendees to leave the show with finished samples of their work.

Special thanks to all the Construction Zone volunteers not already mentioned: Jill Robson, Michele Martinez, Staci Faulkner, Rachel Barrera, Tammy Paradoski, Jill Ragan Scully, Debbie WIlliamson and Jackie Von Tobel.

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Greg Mohr, Window Wear LLC, Findlay, Ohio “Greenhouse” Rock “I translated Elvis Presley’s “Jailhouse Rock” movie into my design with Greenhouse Fabrics by keeping the colors very monochromatic, except for the pop of color for the guitar,” explained Greg Mohr. The main drapery fabric represents the concrete walls, the drapery rod serves as the prison bars and the Roman shade mimics an old-fashioned inmate uniform. In lieu of trim or banding at the bottom of the Roman shade, Mohr stenciled Elvis’s inmate number using fabric paint. A chain hold-back for the drapery panel and trim that suggests barbed wire reinforced the “rough times” mood.

“I knew the blue suede would represent Elvis, even though it’s not part of the movie,” said Mohr. “But the Elvis cut-out was a happy accident—it was there in the hotel gift store on the day we installed the vignette. There was no question he deserved to stand tall next to the design for the course of the show!”

Mohr admits he was a little concerned about the tight deadline; he had only one weekend to fabricate his design, leaving no margin of error for anything to go wrong—even though he had to wait months to make the final installation. “All of my fears were immediately put to rest shortly after arriving in Houston,” said Mohr. “The weekend was an amazing experience and I made friends for life with everyone who participated.”

DETAILS

Greenhouse Fabrics: Drapery fabric, A8773 in steel; Roman shade fabric, A4589 in ebony; guitar fabric, A8311 in cadet.

Helser Brothers: Custom drapery rod in forge finish, 1 1/4” custom bend with welded fixed rings, flat endcaps and adjustable brackets.

Rose Lace& Braid: Barbed wire trim, L-1/47 in black.

Rowley Co.: Lining, nickel nailheads, thread and Rollease lift system.

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Julia Tamer, Golden Valley Interiors, Hendersonville, NC “Coco” Chanel “With RM Coco as a generous sponsor, my thoughts automatically turned to the other famous Coco, couturier Coco Chanel,” said Julia Tamer. “Her classic ladies dress suit in black with contrast banding along the pockets and neckline, her long pearls, the quilted leather handbags with gold chains, and, of course, the bows that adorned her low patent leather heels—all these elements served as my inspiration.”

“The knotted embroidered silk fabric in cream reminded me of her pearls, while the repeat mimicked the quilted handbags,” she continued. “The most difficult aspect of my design was creating the enormous bow in proportion to the rest of the design, and then designing the drapery’s leading edge to seamlessly flow, like tails from the bow. Applying the gold chain was a bit tricky as well!”

DETAILS

RM Coco: Cream silk with embroidered viscose pattern, fabric W08976, color 101; Coventry Blossom, fabric A0384, color, S811. Doral, color, S25 Rowley Co.: Thread, buckram, cording, curtain rod, Skirtex, fusible batting, staples Hanes: Classic sateen lining and bump Chain: Purchased from M&J Trimmings

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Jill Robson, Designs by Appointment, Franklin, TN Can’t “Catania” my Creativity “I have taught the English construction method for several years now, and love the age-old artisan skills that it requires: hand sewing a variety of stitches, limited machine sewing, the careful handling of English bump—it’s all so hands-on with the fabrics,” said Jill Robson.

She applied those techniques to the Catania fabrics used in her vignette. The purple drapery panels are bump interlined in the English method with stitches interlocking the three layers together. Bottom hems and side hems are single-turned while the sheer layer and trim are also hand sewn. “I find the process very calming and can move through it relatively quickly,” she said.

She choose the fabrics and the overall design with the goal of having a strong color that could be muted by combining layers of fabric. “And the hardware from Helser Brothers is so stunning I wanted to keep the treatment fairly simple so as not to have the two components compete with each other,” she added.

DETAILS

Catania Fabrics: Dupioni silk in dark violet; cutwork embroidery in coffee on cream Rose Lace & Braid: Tassel fringe in purple Helser Brothers: Evita swing-arm rods in frost

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Judith Ellis, Judith Carol Ellis, St. Petersburg, FL Go “Wesco” young man!

“With Wesco Fabrics as my main resource and the Go Wesco Young Man theme,” said Ellis,“I immediately envisioned a boy’s room with a Western theme. I wanted a bandana/neckerchief look to hang from the edge of the cornice and selected a burlap that I detailed with a leather barbed wire trim. I used the same trim on the bottom edge of the Roman shade as well. Because this was supposed to be a child’s room, I wanted to be sure it was child safety compliant and used the new ring locks and the ProLift system from Safe-T-Shade.

Ellis had a bit of a surprise at the install in Las Vegas. She had specified but not seen the hooks for the bandana detail and they were much larger than she anticipated. So instead she mounted them upside-down to get the look she wanted. The stenciled pillows that she made with WFCP Artisan Project director Terri Booser, along with accessories loaned by Alexandra’s Custom Draperies, helped finish off the vignette.

DETAILS

Wesco Fabric: Drapery panels and cornice, Joy Ride in multi; Roman shade, Twinkle Sparkle.

The Finial Company: Rod, RR175; brackets, EB6; hooks, TTBH2; all in mahogany rust finish #270.

Rose Lace & Braid: Barbed wire trim, L/52 in orange.

Rowley Co.: Grommets in antique copper.

Safe-T-Shade: ProLift system.

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Rachel Barrera, Shorty's "Window" Collection, Houston, TX My Design “Premier” “I noticed all the wonderful black and white prints from Premier and couldn’t decide—I wanted to use them all,” said Rachel Barrera. “Then I thought ‘why not?‘ and decided to block them for the panels.” She ended up using 12 coordinating prints in two unique grommet panels. A Roman shade with the additional colors of pink and bright green brings one more pattern to the party.

“We used the striped fabric as a black banding, attached with iron-on tape adhesive, and then outlined it in pink piping to separate the different patterns,” she explained.

DETAILS

Premier Fabrics: Madison, Gotcha, Berlin, Zebra, Emily, Raji, Kimono, Diamond, Large Houndstooth, Traditions, Sheffield Shadow, Twirly, Canopy, Dyed Candy Solid; Adrian for the shade Orion Ornamental Iron, Inc: Bohemian crystal finial #783; drapery rod in black hammered finish Rowley Co.: Grommets, #12 square; adhesive tape

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Terri Horton, Puget Sound Draperies, Enumclaw, WA Trend-sendence “I decided to play on the word ‘transcendence,‘ meaning exceptional, or surpassing the ordinary, for my vignette using Trend fabrics and trims,” said Terri Horton. “My working concept for the design was Woman’s Hunting Trophy, recognizing what we in this business truly hunt for: The perfect trim that compliments our fabrics, the bling that dresses up our treatments, etc. The time and energy and thought that we put into these hunts truly deserves a place of honor in our homes! So, this design is a tribute to the beautiful fabrics, trims and embellishments that we work with every day.”

DETAILS Trend: Cornice sheer fabric, #02299 in snow; smocked Roman shade fabric, #02133 in elephant (metallic); faux leather drapery panel fabric, #02041 faux leather in pearl; drapery panel inset, #03182 -02 in soft grey

The cornice is designed in the shape of an award ribbon or banner, covered in a shirred sheet fabric and outlined with with Diamondhead upholstery tacks. Square mirrors set on point are surrounded with additional Diamondhead tacks. A ceramic deer head mounted to the front of the cornice on a plaque is embellished with tassels and pearlized buttons.

Underneath the cornice is a smocked Roman shade in a silver metallic with ball fringe trim on the bottom edge. The pearlized faux leather drapery panels are split down the center to reveal a gray and cream paisley print. Bead fringe trim on the inside of the split and Diamondhead upholstery tacks on the outside edges tie in the details used on the cornice.

Trend: Cornice tassels, 01747; Roman shade trim, #01742 pearl ball fringe trim and 01741 pearl gimp on bottom edge; panel trim 01745 pearl bead fringe on inside edge of panels Rowley: FirmAFlex, ContourFlex, EZ Rig Lift mechanism, silver nailheads and Diamondhead upholstery tacks in various sizes Ceramic deer head and small mirrors from Hobby Lobby.

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IWCE LAS VEGAS 2015

The New American Home

A Balance of Practicality and For 32 years, The New American Home, (TNAH) has served as a sort of test lab for the National Association of Homebuilders, (NAHB) showcasing the latest in building science, technology, finishes, materials and products. This year’s TNAH — a 5,891 square-foot desert contemporary— has a floor plan that can be built with a range of structural and finish options and uses a number of off-the-shelf products, often in innovative configurations. Blue Heron Homes, the Las Vegas design/build firm selected to design and construct this year’s TNAH, had a mandate to make sure that almost everything in the house—materials and techniques—can be easily replicated in a variety of price brackets, according to Tucker Bernard, director of NAHB’s Leading Suppliers Council.

“We want to make sure we’re showcasing products we can readily purchase and provide,” says Miquel Hutton, a design specialist at Blue Heron. “Of course, we’re in Las Vegas, so we had to add a little Vegas bling,” Hutton says. As a result, the design is punctuated with some unforgettable showstoppers, including two back-lit bars, the ultimate entertainment courtyard, and a glass table that creates the illusion that a drink placed on top is suspended in water. V Photography by Trent Bell.

Every room in the 2015 New American Home offers access to the outside; to either a pool, an interior courtyard or terraces. “This house is about the indooroutdoor relationship,” said Tyler Jones, founder and CEO of Blue Heron, the design/build firm that ran the project. “How you frame the views and open those spaces up to the exterior is key to the interior design of the home.” Extensive pocket doors achieve seamless transitions. “When the pocket doors disappear, you really don’t know if you are inside or outside,” he added.

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TOP LEFT AND ABOVE: Another tactic that merges indoors and outdoors is the way Hutton has finished the home using materials applicable to both environments. Finishes often flow from the interior to outside spaces.

CENTER: The ability to use spaces in multiple ways is becoming a priority for a growing number of homeowners who scrutinize every square foot.

Many consider devoting a room solely to one use an unacceptable luxury. To make the best use of interior space, Blue Heron created a media room and home theater that adapts to a range of uses without sacrificing the quality of the viewing experience. An outdoor viewing area further expands the possibilities.

While in the past, modern homes have sometimes been thought of as a niche product, “We’ve found that to be totally untrue,” Jones says, adding that this year's home has inspired enthusiastic responses from families, empty nesters, single buyers and young couples alike. “To me, the common thread is people who appreciate design, architecture and interior design.”

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HOW-TO

Easy Embellishments A simple method with beautiful results To create a unique, finished detail your clients will certainly enjoy, look to the ribbon aisle. “This method requires a great deal of ribbon, so plan accordingly,” explained Jill Ragan Scully. “I started this example with five yards and finished with a length of approximately 24 inches.” V

Step 3: Use a ruler on each side to mark 2-inch increments on alternating sides of the ribbon.

Step 1: To start, you’ll need your ribbon, a pencil, two straight-edge rulers, pins, needle, thread and scissors.

Step 2: For this example, I am using five yards of 1 1/2-inchwide grosgrain ribbon.

Step 4: Mark the measurements with a pin, then use a pencil to connect the marks in a zig-zag pattern.

Step 5: Secure the thread on one end of the ribbon. I used an Ultra Dee Bonded Polyester thread from Coats for its strength and its resistance to knotting.

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Step 6: Using a running/basting stitch, gather the ribbon together along the pencil line.

Step 7: Pull the thread slowly to gather and tie off to secure. Flip over so you do not see the pencil marks.

Step 8: Tack the finished piece by hand onto the leading edge of a drapery, cornice, pillow or shade.

Jill Ragan Scully is the owner/operator of Impressive Windows & Interiors, a fabrication and design studio located in Hastings, MN. She is also the WFCP Workroom Certification Director, managing the online workroom certification program. She holds several certifications and is a member of many industry organizations. If you are interested in having Jill teach a private or group class, please contact her at jill@wf-vision.com.

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TRENDS

Fabulous Folk

Modern interpretations of century-old colors

In our quest for authenticity, we are exploring folklore. Centuries’ old traditions—folk dancing, harvest festivals and more— are being rediscovered by contemporary audiences. “In the culinary world, restaurants like [Copenhagen's nouveau Nordic sensation] Noma resurrected the concept of super-local ingredients—something that is becoming more popular worldwide,” says Hilde Francq of the Belgian color trend company Francq Color. “And the fall/winter 2014/2015 women’s runways were filled with folkloric embroideries and patterns.” Francq predicts that motifs and colors plucked from the countrysides of Bavaria, Sweden, Norway and other countries will continue to migrate from food and fashion to interior design. V

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OPPOSITE PAGE,CLOCKWISE FROM TOP LEFT: Images from one of Francq Colors’ mood boards for Fabulous Folk highlighting the textures, materials and patterns that bring this trend to life. Other details shown include brightly painted chairs in gypsy-like patterns and patchwork inspiration for home. Shown bottom left, the color palette for Fabulous Folk consists of strong, claylike base tones, brightened by lilac, blue and red, combined with gray and off-white.

THIS PAGE: Traditional rural looks, motifs, techniques and designs will be reworked in a variety of ways, such as the fabric, shown above right, from Studio Job for Maharam that is an on-point example of modern folklore design.

Closer Look Francq Colors francqcolors.be Facebook: facebook.com/francqcolors

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TRENDS

Subtle Contrast

Comforting, nostalgia-inspired palettes

“Color choices are so strongly influenced by our memories, which is why the process of choosing color for interiors feels so important, and often, so challenging. Trend colors are eye-catching, but rarely resonate emotionally,” said Devine Color founder and creative director Gretchen Schauffler. “What we want are hues that make us feel good—that soothe and comfort us—but that still feel chic and current.” She created two palettes, tapping into a powerful vein of nostalgia with welcoming colors that bring to mind seaside escapes and school days experiences. V Retro-Remix The five-color Retro-Remix palette is soft, transitional and neutral. Devine Pond, a cool, fresh turquoise with complex undertones that keep it from veering into kitsch, anchors the grouping.

The deep, watery hue pairs with Devine Mirage and other silvery grays, which Schauffler deems “here to stay” as the new neutral.

Devine Lightning, a soft white, and Devine Horizon, a vaporous aqua, offer a more muted foundation on which to build with accents like earthy Devine Buck, a smoky brown with a hint of purple.

Primary Schooled Taking cues from the most elementary of color palettes, this warm, welcoming combination of hues is subtle enough to carry an entire home, but its clever contrasts deliver enough drama to make things interesting. Creamy Devine Whip, a white with rich undertones that keep it from looking sterile, serves as the base color.

Devine Iguana calls to mind an almost-ripe-banana yellow with green, organic undertones. It’s an exotic accent, especially when paired with Devine Lario, a modern gray that provides a counterbalance for the more playful colors. Devine Olive is a pale, sun-kissed grassy pigment while Devine Saffron is a lipstick red that’s bold and romantic but not shocking.

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be th e

VO IN IC DU E o f ST the RY

IWCE 2016 call for presentations

Your experience and perspective can help shape the window fashions industry as we move into the next phase of inuence and growth.

For more information visit www.iwce-vision.com

WF-VISION.COM | MAY/JUNE 15 | 53

IDEAS & INSPIRATION

A Lifelong Habit Insight into the creative process

by Judith Clark, FIFDA, CID

’m sure we’ve all heard people say they “don’t have a creative bone in their body,” but I believe everyone is creative—it’s just that some people find it easier to unleash their creativity. One of those people is Barbara Beckmann, owner of Barbara Beckmann Designs, Inc., a supplier of hand-painted fabrics that have been installed in homes, hotels, palaces, yachts and private jets throughout the world. I recently had the opportunity to visit Beckmann’s production studio and talk with her about her creative process.

Judith Clark: You’ve been in business for more than 30 years.

Where do you get your inspiration?

Barbara Beckmann: I’ve always loved to travel and I have been all through Europe and Asia. So, like many people, I’m inspired by what I see in my travels. I watch people walking down the street and note what they’re wearing, their jewelry, their style. Viewing people can meld together into a beautiful fabric concept of color and design.

ping mall. I have to find a way to get this color into my next collection!

JC: Have your designs changed much over the years?

BB: You know, we have more than 1,000 patterns in our archives now, but for projects we did years ago, in hotels for example, where the fabric has started to show wear, they come to us and ask for the exact same design, made new again for them. So while I’m always dreaming up new patterns and finding interest in them, many of our older designs remain just as popular.

JC: How do you go from inspiration to a finished fabric?

BB: I create my designs on paper first. Sometimes I use graph paper, but I really prefer freehand drawing. Once I’m satisfied with the design, it’s put into repeat, then printed to a plastic film that the studio artists use when hand-painting the fabric. I train each studio artist in color mixing and painting techniques.

Wandering through art museums also provides me with great inspiration. Perhaps it comes from a Renaissance color concept or the textiles from a 17th century church in Venice. Inspiration can come from anywhere, as long as you’re open to it.

I’m fortunate to live in a truly beautiful area, the Napa Valley, and I’ve recently been noticing the clouds. The colors of the sky change from morning to night and the clouds racing across the sky—it’s glorious. A recent collection I developed came about after watching rain fall on a swimming pool.

And, speaking of finding inspiration anywhere, I recently saw the most unusual shade of translucent aqua in a shop54

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ABOVE: An example of one of Beckmann’s hand-painted fabrics, showing the evolution from drawing to finished design. LEFT: Barbara Beckmann

JC: I’ve noticed that your patterns all seem to be halfdrop repeats. Is there a reason for that? I’ll admit, I have a tendency to steer my clients away from halfdrops if possible, because of the added cost of pattern matching across the repeat.

BB: I think a square repeat looks flat and not as interesting. A half-drop just provides more drama!

JC: We spoke about design and color inspiration, but how do you actually achieve some of these colors on your fabrics?

BB: Some of it is in the mixing, of course, the quality and intensity of the the pigments we use. But what you see is really the beauty of hand-painted fabric versus printed fabric. The effect is somewhat like watercolors, but with exceptionally permanent dyes. The variations within one color that come from the interactions between the paint, the brushstroke and the fabric. These subtleties cannot be within one color in a flat print.

JC: How about your metallics? They’re so non-glitzy compared to many metallic fabrics. Instead, it’s more of a lovely, soft glow.

BB: This is really interesting and one of the great benefits of my location. I actually found the silica paint I use for the metallics in Silicon Valley. They use it for circuit boards because it will not oxidize. It’s elegant, sophisticated and very practical as well! V Studio artists at Barbara Beckmann Designs are responsible for mixing their own paints, having been taught by Beckmann how to achieve the luminosity her patterns are known for. Fabrics may be completely hand-painted from the ground color up, such as this cotton broadcloth being prepped in a brilliant green, or, as shown on the opposite page, the painting is a lively pattern that enhances the glow of the velvet. The production studio is filled with samples, finished roll goods and works in progress.

Photography by Timothy Manning, ManningMagic.com

Closer Look Barbara Beckmann Designs barbarabeckmanndesigns.com Judith Clark: judithclarkdesign.com

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Brett Jones Budget Blinds of San Francisco Central, CA First Place: Curtains & Draperies Michael Schilling of Michael Schilling Designs uses Budget Blinds for most of his client renovation projects. But this project was a special case, as it was Schilling’s own home. “Michael had his own vision for the room and the fabrics to be used for his draperies,” said Brett Jones. “The challenge was to find a way to install operable drapery panels where much of the space for hardware and stack back was already occupied by a motorized solar shade.”

Jones explains why Shilling felt confident turning to Budget Blinds for this project. “He knows we can transform his visions into reality,” Jones said. “We do the detail work to ensure the treatments come 56

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out as expected, and provide him with solutions to the functional and practical concerns related to window coverings.”

For this project, Jones proposed a gentle S-curve in the ceiling-mounted ripplefold track. This allows the drapery to stack in the corner, but extend outward slightly, enough to clear the projecting solar shades. Another adjustment was to fabricate the drapery panel at 150% fullness to reduce the volume of the stack back as well as its visual heaviness when fully opened.

Peter and Karen Glass Budget Blinds of Portland, ME First Place: Combination Treatments “This project had plenty of challenges,” said Karen Glass. “There’s a million-dollar view and the client wanted draperies, but the ceiling and roofline angled in, which limited the space for stack back.The higher you went, the narrower the working space became.

But by installing a mitered, 2 1/2" wood rod just above the frame, we found the right mix of function while retaining much of the view.”

The draperies are interlined silk taffeta with an accent edge band and 6" bottom band behind a 6" bullion fringe. The same fabric was used for pillow and bedding.

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Glass considers the shutters above the bed one of her best original designs. “The client wanted shutters above the bed but wished she’d done round windows or something a bit more unique to give the room a nautical feel,” explained Glass. “I suggested putting round shutters in a square raised panel. Mick and the artists at Lafayette made these little works of art. If you look closely, there are keys on the stiles that represent North, South, East and West.”

FREE CORDLESS or FREE CLUTCH Every Roman Shade. Every Day. Forever. only from Horizons!

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Dell and Susan Cannon Budget Blinds of Southwest Lubbock, TX First Place: Soft Shades For a young couple building their first home, every detail mattered. The wife is a photographer, so color selection was critical and she was very meticulous about the paint colors and finishes throughout the house. The kitchen island, in a soft, clear blue, is one of her favorite colors and determined the hue for the Roman shades.

Robin’s Egg Blue from Fabricut proved to be a perfect match for the island color. “The gentle curve of the relaxed Roman shades softens all of the hard lines in the kitchen,” said Susan Cannon, “while giving the client the versatility, privacy and light control she needed.”

“The finished look was exactly what she was hoping for,” added Cannon. “The shades are the focal point of the kitchen.”

Elaine Trotter Budget Blinds of Brandon, FL First Place: Decorative Hardware For a family room that faced a golf course and pool-area lanai, privacy was a primary concern. Elaine Trotter installed Illusions Transitional Shades on the side windows and the French doors, and equipped the doors with bottom rail hold-downs to keep the shades from moving when the doors open and close. The shades can be placed in an open horizontal position to allow more light and a view to the outside when desired, and closed for privacy as needed.

The large arched window, which had previously been untreated, produced some afternoon glare, which the client wanted addressed without completely covering the window. “The client’s style in the rest of the house is somewhat formal,” said Trotter. “So we designed a swag treatment featuring ornate medallions to complement the adjoining rooms.”

The finishing touch is a fringe trim that adds textural interest and helps enhance the traditional appeal of the design.

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Ask Q : My customer wants to automate their shades to raise early in the morning when they wake up, and then lower in the evening so people passing by cannot see inside their home. Is there a control that can accomplish this automatically?

A : Yes, Somfy has a solution for that! Our

newly introduced myLink™ RTS Smartphone and Tablet Interface can do just that. The Somfy myLink can control Radio Technology Somfy® (RTS) motorized window coverings based on timed events. Users can select the exact time of movement for specific days of the week or weekly. In addition, they can offset this time by 15 minutes which acts as a built-in safety feature. Window coverings can even be sent to their favorite “my” position.

And, myLink lets users make adjustments to these timed events locally or remotely.

Q : My house is completely finished, but I

The Somfy myLink can be operated with a mobile phone.

Q : I am a Gold level Somfy Expert. The fabricator I

want to add motorized shades in my family room. And, I don’t want to damage the walls nor hire an electrician. Are there any solutions that fit my criteria?

purchase Somfy motorized window coverings from recently shared that Somfy is updating their Expert Program. What do I need to do?

standard shade and can operate roller shades, roman shades, horizontal blinds and cellular shades. They can be powered by three different means. The first is with a 12V DC Reloadable Battery Tube that uses 8 AA Lithium batteries available in many retail locations.

The second option is by our WireFree™ Solar Pack Kit which includes both the solar panel itself and a reloadable battery tube. Lastly, Somfy offers a 12V DC Plug-in Power Supply compatible with any standard wall outlet. No damage. No costly electrician. And, the option to harness the power of the sun!

create more business opportunities for you. By June 2015, existing Experts are asked to complete and pass online training courses, submit proof of at least one Somfy motorization sale, and create a Dealer Webpage. You can expect to receive more qualified leads, experience E-learning at your own pace, and possibly win a trip to St. Thomas, US Virgin Islands.

A : Somfy’s range of WireFree ™ motors mount like a A : Yes, The Somfy Expert Program is evolving to

Interested in becoming a Somfy Expert? Visit somfysystems.com/expert-program to learn more!

Have a question?

Send an email to asksomfy@gmail.com WF-VISION.COM | MAY/JUNE 15 | 61

Quent Blodgett Budget Blinds of Boise, ID First Place: Top Treatments For a large kitchen that needed some color and softness, Quent Blodgett paid careful attention to fabric selection, style and size to make sure that the valance worked in the space and complemented the entire room.

“Initially the client worried that the valance design would take a large window and make it appear even larger,” explained Blodgett. “So I incorporated a few things into the design to counteract that feeling. The ties were purposely offset from the window mullions to break up the window and anchor the top of the window, while a simple, mid-scale pattern was selected for the fabric to add the perfect level of softness without feeling out of place.”

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CALL FOR ENTRIES!

Join the prestigious list of award-winning designers and workrooms that have earned these coveted awards, designating them as the best in their field! Present your winning designs at the Design and Workroom Competition Awards Ceremony, Wednesday, January 20th, during the International Window Coverings Expo in Las Vegas.

Who Can Enter?

Pr workrooms who design and fabricate exquisite window fashions.

Why Should You Compete?

You will be recognized as one of the most talented professionals in the industry.

Window Fashion VISION magazine, on the wf-vision.com and IWCE websites. Past winners have acknowledged that winning the – their customers are thrilled to be working

Designer and Workroom of the Year will receive a FULL design pass to attend the 2016 IWCE (up to $500 value). Winners of specific categories receive FREE passes to attend the exhibit floor.

You can’t win if you don’t enter!

Enter online until August 14, 2015. To enter and for complete guidelines and terms, go to iwce-vision.com

651.330.0574

Krista Guagenti Budget Blinds of Worthington, OH Second Place: Decorative Hardware “This space needed some pizzazz,” said Krista Guagenti, “something to distract the eye away from the traditional woodwork abundant throughout this home.” The client loves an updated take on classic/baroque intricacies, so Guagenti decided to incorporate aspects of the Italian mirror into the window treatment design concept, while also adding color and architectural interest.

A hexagon-patterned fabric in a version of Radiant Orchid was lined in contrasting plum, and installed from silver holdbacks in modernized swagged panels. “The contrasting plum liner accents the beautiful curves of this treatment between each medallion,” said Guagenti. “These draperies have truly taken this room to a new level, and are a stunning showcase of what we are able to accomplish as drapery experts.”

Karen Pemberton Budget Blinds of Southeast Toronto, ON Second Place: Combination Treatments Budget Blinds of South East Toronto partnered with Karen Sealy of Sealy Design to create a home that had a laid-back, seaside feel. Light-filtering roller shades in a look that mimics grasscloth are layered under patterned linen draperies that feature sand and sea-glass hues.

“We love to have layered window treatments so that clients have lots of options- from letting light in; to some privacy; to room darkening. This helps create spaces people can really live in,” said Sealy. The mix of colors and textures in natural, seaside inspired colors makes the space approachable and cozy, while the fully functioning shades and draperies are both beautiful and practical.

Stephanie Wojcik Budget Blinds of Naperville, IL Second Place: Top Treatments “For a kitchen that mixed contemporary and transitional, we suggested window treatments that provided both privacy and great design,” explained Stephanie Wojcik. “Because it was important not to obstruct the wooded view from the bay windows, we designed upholstered cornices covered in a striking gray and yellow ikat.” Roman shades in a rich cream texture were installed under the cornices for privacy and light control.

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Quent Blodgett Budget Blinds of Boise, ID Second Place: Curtains & Draperies The large glass wall of doors and windows are the focal point of the room.

The client wanted something to soften and complement the wall of glass while enhancing the overall look and feel of the house and room.

A simple timeless herringbone fabric was selected and fabricated into classic pinch pleats, in order to not compete with the beautiful patterned carpet. A darker leading edge helps tie the draperies in with the carpet, while a dark wood rod was used to match the dark frames of the windows and door.

Quent Blodgett Budget Blinds of Boise, ID Second Place: Soft Shades This room off a guest bedroom suite was intended to be a small relaxing room for the homeowners’ teenage grandkids when they were visiting. The client wanted both function and fun for the grandkids but also wanted elegance and style to complement the other rooms of the house. The orange polka dot fabric and balloon Roman shade provided the perfect balance of fun and elegance.

“Within a few months of this installation, the customer had taken over the ‘teen room‘ and mentioned that it had become one of her favorite rooms in the house,” said Quent Blodgett.

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INTEGRATED BUSINESS SOLUTIONS FOR DESIGN PROFESSIONALS

Professional Commerce Simplified • Engage with interactive product specs • Interact with brands, showrooms, reps & tradeshows • Upload photos, critical paths, spec lists & plans • Customize your own design library & more

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© 2015 Trade Only Design Library. All rights reserved. Trade Only Design Library® and TODL® are trademarks of Trade Only Design Library. All other trademarks are property of their respective owners.

WFCP Certification & Coaching Programs

Learn from the

1. Deb Barret Design Certification Owner, Window Dressings, debbarrett.com Window Fashions Certified Professional Design Expert WFCP Director Award-winning designer Recognized industry leader, consultant, speaker, author and blogger

Experts

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2.Jill Ragan Scully Workroom Certification Owner, Impressive Windows & Interiors impressivewindowsandinteriors.com Window Fashions Certified Professional Workroom Expert WFCP Workroom Instructor and Certification Director International Window Coverings Expo Instructor Regular contributor to Window Fashions Vision Magazine Frequent producer of instructional webinars including: Ins & Outs of Bedding and Apparel Parts 1 & 2 Tips and Tricks to Making the Best Headboards

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3. Kate Smith Color Certification Owner, Sensational Color sensationalcolor.com Color expert and trend forecaster Consultant, instructor and industry speaker Known for inspiring, delighting and empowering audiences

4. Marie Mouradian Blogging Basics Certification Owner, Window Designs Etc. windowdesignsetc.com WFCP Design Expert Three-time Envision design competition winner WFCP Advisory Board member Savvy design blogger, instructor and coach

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Fast Track Certification

5. Jackie Von Tobel Design Drafting Certification Owner, Jackie Von Tobel, jackievontobel.com WFCP Design Expert Award-winning interior designer and product designer Best-selling author Passionate advocate for design education Instructor and coach

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6 weeks+ 30 credits = Design Specialist Certification Next session starts June 1 Don’t delay. Register today!

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Product CALHOOK CALHOOK has all the right hangers, fixtures and racks for fabric samples. Wall systems and Max-Space™ floor displays make the best use of your available space and help manage samples efficiently. CALHOOK also supplies a full line of point-of-purchase supplies and equipment for retailers.

Call for a free catalog: 800/422-4665 or visit us online at calhook.com.

ONA DRAPERY Hardware Ona Drapery Hardware Company is your source for custom made drapery hardware. From contemporary to traditional, we offer an extensive selection of styles and finishes. We manufacture every rod set to order using only premium heavy gauge steel, wrought iron, crystal and more. Custom curving is available for all rod profiles. Be sure to look at our new Acrylic Rods, Art Glass finials and Polished Chrome finishes in addition to our popular French Rods and ONAVERSE™ Iron Cord Traverse Rods. We pride ourselves on quality workmanship, timely delivery and customer satisfaction. Select Ona Drapery Hardware and order with confidence.

For a free catalog please call 800/231-4025 or visit our website at www.onadrapery.com.

Italian Collection Finials by Orion At Orion, we’ve expanded our Italian Collection with three finial designs for you to choose from. These modern styles combine the sleek sophistication of plated metal with the timelessness of wood. Finials are available in two different sizes. Choose from six Italian finishes for the metal and three wood finishes for the insert. sales@ironartbyorion.com www.ironartbyorion.com 877.476.6278

SUREWIN Providing quality products at competitive pricing from our Florida warehouse. Custom sourcing available. Plastic bead chain in rolls (numerous colors, continuous chain cordloops (in all lengths) and metal bead chain.

Stop balls, connectors, safety devices, C-Clips, alligator clips, tassels, lift cord, vertical components, cord locks, and the easyto-fabricate low profile Sure Lift Roman Headrail System for shades up to 50 lbs.

Contact: surewin@optonline.net, tel: 203/655-1102, fax: 203/655-8571.

Uni-Soleil Uni-Soleil new roller clutch are smoother, easy go and much quieter. With complete range of roller collection in the world with USA patent, we can advance your roller blind to high end class. The standard colors are in white, black, ivory, grey and brown. We offer full solution in window blind industry. Please contact UniSoleil sales@uni-soleil.com.tw or visit www.uni-soleil.com.tw for further information.

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What’s FRESH NEW LOOKS: In addition to the annual Industry Resource Guide, the July/August issue will feature highlights from a range of spring markets, including this airy eyelet from the Dolcezza collection by Élitis.

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