Window Fashion Vision Nov/Dec 2016

30 years of window treatment inspiration

Your 2017 Guide to

Success SIMPLE STEPS TO

keep projects ON TRACK

MAKE YOUR BIO

work for you

LEARN TO MAKE

big changes MANAGABLE DISCOVER

hot trends

Volume 37, Issue 6

NOV + DEC 2016

IN DECORATIVE HARDWARE & TRIMS

TM

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DESIGN AND TECHNOLOGY

CONTENTS volume 37, issue 6

insight 10 | Holiday Greetings With a Purpose ’Tis the season to reconnect. by Maria Bayer

12 | Keeping Projects on Track Organize to reduce stress. by Gail Doby, ASID

14 | Create a Killer Bio Make the most of yourself. by Fred Berns 16 | One Year to a Better Career Take small steps to help manage a big change. by Anna Runyan

54

20 | What Makes a Leader Putting others first builds a better team. by Missy Day

22 | Power in Partnerships Look for opportunities to move beyond basic business relationships. by Steve Brown

24 | Working On vs. Working In How managing your business differs from business management. by James A. Holloway

26 | You Say You Want a (R)Evolution An IFDA panel discussion on housing demographics reveals design insights. by Susan Schultz

30 | An Investment in Innovation A look at Uni-Soleil’s 25-year 74

68

transformation from local distributor to international manufacturer.

32 | Looking Up Predictions on what’s next for decorative hardware.

40 | Exceeding Expectations William Taylor on what to expect from Rowley Company’s further expansion into decorative hardware.

inspiration 48 | True Complements Across-the-hall rooms, designed to work together by Ellee Nolan Asaro.

54 | Once Upon a Mattress A bare bedroom is transformed into a sumptuous suite by Amy Yin and Colleen Petrilli.

62 | Truly Timeless Three cover designs from more than 20 years ago—and why they’re still relevant today.

68 | The Next Big Thing The new look of maximalism—more is better! by Jana Platina Phipps

74 | Body Conscious From the rise of athelesuire to dizzying array

of better-for-you diets, our intense physical awareness is influencing all aspects of interior design. by Hilde Francq

fixtures 06 | Welcome A note from the publisher, Grace McNamara.

32 4 | wf-vision.com | Nov + Dec 2016

80 | Throwback A glimpse at our history.

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spiration

rs

ment

Keep up with all the IWCE news @IWCEVISION

Check out our Pinterest Boards! Follow us and re-pin pinterest.com/wfvision

30 years of window treatment inspiration Looking for online inspiration?

Check out these great pages from this issue’s suppliers and contributors…and our own pages as well!

Facebook:CustomDecoratorsInc A holiday-inspired food drive at CDI.

Facebook:theclassycareergirl So much great business info and advice…

WINDOW FASHION VISION MAGAZINE President + CEO | Grace McNamara grace@wf-vision.com

Circulation + Data Management Director | Belinda Pasquale Hanson belinda@wf-vision.com Editorial Director | Susan Schultz susan@wf-vision.com Managing Editor | Lynn Thompson lynnt349@gmail.com Logistics Coordinator | Shannon Flaherty shannon@wf-vision.com Business Manager | Heather Bradley heather@wf-vision.com

Facebook:SouthEastInstalls Motorization definitely required!

Facebook:helserbrothers French poles in a project by Laura Richie Smith.

Competition Coordinator | Claire Bowman claire@wf-vision.com

SALES

Vice President, Sales + Marketing | Susanne Young susanne@wf-vision.com

CONTRIBUTORS IN THIS ISSUE

Maria Bayer, Fred Berns, Steve Brown, Missy Day, Gail Doby, Hilde Francq, James A. Holloway, Jana Platina Phipps, Anna Runyan

SPECIAL THANKS TO:

Facebook:TrendFabrics New trims from celebrity designer Vern Yip.

Facebook:amyyininteriors An outdoor living space reminds us of summer.

Kim Ashbaugh, Chris Bledsoe, Geoffrey Bradfield, Eric Bunge, Carlos G. Contreras, Sarah P. Fletcher, Roger Kao, Karl S. Keishold, Hermine Mariaux, Mikala Moller, Tom Perkowitz, Rebecca Pohlenz, Elizabeth Salas, William Taylor, Tina Tsen, Steve Wright

DESIGNERS & WORKROOMS FEATURED IN THIS ISSUE

Ellee Nolan Asaro, Dorothy Collins Haag, John Kelly, Marie Mouradian, Colleen Petrilli, Amy Yin

SUBSCRIPTIONS

877-344-7406 • WFVision@pubservice.com

30 years of window treatment inspiration

Your 2017 Guide to

Success

NOV + DEC 2016 VOLUME 37, ISSUE 6

Window Fashion Vision magazine makes every attempt to credit each person involved in the process of creating a window covering and will not be responsible for crediting any person whose name, company or participation did not surface during the information-gathering process. Crediting disputes between parties other than Window Fashion Vision magazine are solved at the discretion of those involved.

On the cover: Designed and fabricated by Laurie Medford and Donna Cash, these pleat-on-pattern panels are perfectly crafted to highlight decorative medallions from Rowley’s AriA Metal Hardware Antiquities collection.

Window Fashion Vision (ISSN 08869669) (USPS 708930) published bi-monthly by AIM Communications LLC, 4756 Banning Ave, Suite #206, White Bear Lake, MN 55110-3206.; Tel 651/330-0574; Fax 651/756-8141.

Visit our website at www.wf-vision.com. Periodicals postage paid at St Paul, MN and additional mailing offices.

Postmaster: Send address changes to Window Fashion Vision, PO Box 15698, North Hollywood, CA 91615-5698.

Allow 60 days for address change. Subscription rates: $22/yr. U.S. and possessions; $29/yr. Canada; $90/yr.

Foreign (includes airmail postage). Single copies/back issues $6 each, except for special issues, which are individually priced. (Payment must accompany order.) Copyright © 2016 by AIM Communications, LLC. Reproduction in whole or in part without written permission prohibited. Canadian Publications Agreement Number: #40036514.

Canadian Return Address: Station A, PO Box 54, Windsor, ONT N9A 6J5. Nov./Dec. 2016, Volume 37, Issue 6.

SIMPLE STEPS TO

keep projects ON TRACK

MAKE YOUR BIO

work for you

LEARN TO MAKE

big changes MANAGABLE DISCOVER

hot trends

NOV + DEC 2016

IN DECORATIVE HARDWARE & TRIMS

VOLUME 37, ISSUE 6

rs

Go to Facebook.com/wfviwce for updates on the magazine and the show

Vision_NovDec16_Cover.indd 1

10/11/16 4:46 PM

6 | wf-vision.com | Nov + Dec 2016

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WELCOME grace note

I found the comments and insights in this issue’s decorative hardware articles of interest in terms of both design and business and I’m eager to see how this aspect of the industry addresses the growth of motorization. Just as we say custom window treatments are the finishing touch to a room, it’s also true that decorative hardware is the finishing touch to a wonderful custom window treatment. Image from Fabricut’s Global Elements collection.

We’ve made some significant changes to Window Fashion Vision these last two issues in celebration of our 30th year anniversary. As the only industry magazine, we understand the importance of having something for every segment of the industry—retailers, designers, workrooms, installers and fabricators. I’m a huge fan of our business columns, which feature useful tips for every industry professional. In fact, I’ve put Gail Doby’s project management suggestions to work and have already witnessed the improved results!

Of course, we also address the aesthetic component of window fashions with our trend and design columns and I was thrilled to see two previous competition winners in this issue with wonderful new projects.

Plan on getting this information LIVE at IWCE in Charlotte, March 7-9, 2017 where I hope to see many of you. Check out a preview of seminars and events starting on page 44.

At the close of another year, I wish all of you a wonderful holiday season and a bright and healthy New Year.

I was in Paris, my favorite city, this past October, to celebrate a birthday and indulge in some wonderful food, wine and shopping!

8 | wf-vision.com | Nov + Dec 2016

Grace McNamara Publisher + CEO

DE CO RATI VE D RA PERY H A RDWA R E NEW TRAVERSE OPTIONS | 800.763.1348 fAbRICuT.COm

INSIGHT business coaching

Holiday Greetings With a Purpose Feel-good motivation for a feel-good season

by Maria Bayer

Many people think that the holidays are a difficult time to book clients, but they’re overlooking a powerful yet easy strategy that can pay dividends for life.

It’s one of the most genuine things you can do as a business owner. And all it takes is some time to connect with past clients.

Studies show that it is three-to-ten times easier to sell an existing client than a new client. In my experience, that’s because you’ve already proven yourself and built a relationship of trust. That trust doesn’t build overnight, so why not use those odds in your favor?

You might think that after you’ve served a client that they wouldn’t be ready to buy more. But if you take that perspective, then you’re potentially losing out on additional services you can provide to them.

It’s much easier for someone to hire you for the next project after they already know that you’ll deliver a beautiful design.

In other words, you’ve already overcome one of the most common objections people have when hiring a designer.

The Power of Trust I experienced this myself last year when I hired a social media consultant to help me with one of my projects. I initially hired her for the one project, but once we finished that and I saw how well it went, it became easy to hire her for the next project…and the next…and now she works with me on a regular basis.

10 | wf-vision.com | Nov + Dec 2016

I share that with you to illustrate how powerful that trust can be with your past clients. So now that the holidays are upon us, use this time when people are in a festive mood to do this simple gesture: Call them on the phone.

A Simple Action Yes, you heard me correctly. Call them on the phone. I had a client who tried this several years ago, and had terrific results.

She reached out to all of her past clients the day before Thanksgiving to express her gratitude for their friendship and business, and to wish them a wonderful holiday.

And she found, to her surprise, that not only were her clients home preparing for the next day, but they welcomed a friendly voice, telling them how appreciated they are and wishing them a beautiful holiday!

Here’s what she didn’t expect…five follow-ups for immediate projects! And she didn’t have to ‘sell’ anyone.

When you take the time to personally connect with your clients and express your gratitude, you’ll not only build stronger relationships, but you’ll likely walk away with that much more for which to be grateful.

Why Reconnecting Matters Why does this work? Because as much as we’d like to believe that we’re top of mind with our clients, we’re not. So when you connect with a past client— even if you don’t talk business—it reminds them how much they enjoyed working with you, and they automat-

ically make the connection in their mind to other projects that you could potentially do together.

What if it’s been a long time since you talked to them? No worries. Ask them how they like the design you did for them. How are they using it? If it’s been a really long time, then chances are they’re ready for a refresh.

And if the conversation flows there, you can also use it as an opportunity to tell them about any exciting projects you recently completed. Bonus points if that project is something that your client might want to do in their home.

You can also share that you’d love to work with any of their friends or colleagues who would appreciate working with a designer who takes care of her clients the way you do. Or if you do different types of projects, remind them so they know when to refer you.

Chances are, they’ll refer you to people they never would have before, and hopefully will want to hire you again themselves. zz Maria Bayer, the Authentic Sales Coach for Design Success University, teaches interior designers how to win ideal clients quickly and make more money without being ‘salesy’.

Register for Maria’s free online training series and learn more savvy strategies to win clients you love: http://bit.ly/Designer_Sales_Tips

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INSIGHT business coaching

Keeping Projects on Track Clear communication and positivity are key

by Gail Doby, ASID

Every project presents its own set of challenges. Delays, interruptions or roadblocks can cause team members and clients to become frustrated and distracted, threatening to send the project further off track. Good project management practices can help prevent many of these challenges. Following are some basic, but effective, ways to maintain control over even the most troublesome projects.

Break it Down Projects are easier to manage when they are broken down into clearly defined tasks with specific assignments, deadlines and deliverables. Using a task list and schedule, you can more easily monitor everyone’s activity and identify what is getting accomplished and what’s not. If a problem arises with one task, it can be addressed without affecting others.

For large or complex projects, you may want to use a project management software. The time you invest up front in getting familiar with the software and setting up your projects will be compensated many times over in greater control, fewer errors and missed deadlines, and improved productivity.

smartphones to help you chunk a project into manageable tasks and monitor progress. Many allow information to be shared among team members, so everyone has up-to-date information on the project’s status at all times.

Establish Priorities There is a saying among project managers, “don’t sweat the small stuff.” Keep team members and clients focused by letting them know what are the most critical tasks to be accomplished at each stage of the project.

Tackling those tasks first will give them a sense of achievement and help to maintain momentum.

One of my favorite quotes on this subject comes from project management expert Joy Gumz, [Vision] “provides a light at the end of the tunnel, but project management is the train engine that moves the [project] forward.”

Asana is low-cost, cloud-based tool that is very visually oriented, making it easy to organize and manage projects as well as spot issues before they turn into problems. If you need more control over managing teams, dapulse may be a good option for you. It, too, is cloud-based but uses more of a social media environment.

Check in Regularly Hold daily or weekly briefings with team members to review the project plan and schedule. Should problems or slip-ups arise, discuss how they are to be addressed and by when, but don’t dwell on them. Stay focused on what is getting done and maintaining priorities. Keep clients informed regularly as well, by whatever means you mutually agree upon, particularly when issues arise that may affect the schedule.

Remind clients in advance when a deadline is approaching for them to take action, make a decision or complete a task.

For smaller or less complicated projects, many suitable low-cost or free, easy-touse apps are available for tablets and

Solve Problems Promptly Little problems can turn into big ones if not addressed in time. As the project

12 | wf-vision.com | Nov + Dec 2016

manager, make it known to your team and clients that you are available to assist when problems arise. This will help prevent problems from festering and potentially hampering progress. It will also inspire confidence in your team and credibility with your client.

Stay Positive Regardless of what setbacks may occur along the way, maintain a positive attitude. Acknowledge team members’ accomplishments and provide helpful corrective feedback when necessary.

Should tasks begin to slip or complications arise, calmly but firmly direct team members back to the project plan and schedule, make any necessary adjustments, and refocus them on current priorities.

Teams and clients lose focus when they feel overwhelmed or believe that problems are insurmountable. By emphasizing what is achievable, you can redirect their energies back to the task at hand and keep the project moving forward. z Gail Doby, ASID is the co-founder of Gail Doby Coaching & Consulting whose mission is to help you earn six figures doing what you love.

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INSIGHT business coaching

Create a Killer Bio

The most effective form of promotion is all about you

by Fred Berns

The best tool with which to sell yourself is your promotional bio. Nothing spells out your special-ness and confirms your value more effectively than a powerful personal profile.

But while “only” may be the best of the personal profile words, it’s not the only one. “First” is also an effective bio word, as are “newest,” “latest,” “oldest,” “largest,” and “award-winning.”

But too many in our profession misuse this valuable, versatile and vital personal marketing tool. Your bio is a bust if it starts out by pointing out that your “interest in window fashions started at a young age” or that you have “a passion for fabrics, patterns and textures” or that you launched your firm in 2001. Nor does the beginning of your bio distinguish you if it points out that your goal is to turn “clients’ dreams into reality,” or that you “studied interior design at Auburn University.”

To further boost your bio, include your:

Much more compelling is an introduction that positions you as “an award-winning window fashion professional with clients nationwide” or “a specialist in helping luxury homeowners increase privacy and reduce energy costs” or “a workroom professional with 25 years experience serving area designers.”

Only You Your best bet is to include early in your bio the million dollar marketing word: “Only.” Are you the only local dealer who offers a certain product line or the area’s only designer who offers a “Window Onceover” consultation program or the region’s only window fashion professional who specializes in serving schools and universities? Tell them what only you do, and they’ll buy only from you.

Your “only” is your ultimate differentiator, your fee and price justifier, your buzz builder and your brand. It’s the one bio word with which you can make an instant impact, and make yourself memorable.

14 | wf-vision.com | Nov + Dec 2016

• Awards and other honors • Design specialties • Experience • Accomplishments • Skills and capabilities • Other qualifications • Unique services and products • Publication history (where/how you’ve been published) • Client profile (who you serve and how) • Resources (vendors, contractors, etc.)

• Affiliations • Educational background You can enhance your bio by adding your best testimonials to it. Point out that clients use words like “creative,” “talented,” “gifted,” and “artistic genius” to describe you.

Highlight the Positives Don’t dwell on your “don’ts” as you prepare to write your bio. Don’t worry about the industry education or experience that you don’t have. Those you seek to influence are much more interested in what you offer, than with the degrees, certifications, awards, etc. that you lack.

And use your bio to highlight, rather than hide your past. Explain how your current clients benefit from the project management, customer service, communication, leadership and/or other skills you gained from your past employment.

If your promotional bio doesn’t include most of the qualities I’ve listed, it’s acting

more of a hindrance than a help, blocking you from the kinds of projects and clients you want. Revise and rewrite it or get someone to do it for you. Now! Your Best Marketing Tool Once you create a powerful personal profile, you can use it in numerous ways.

For starters, include it in the “About Us” section on your web and social media sites. Link it to your email signature.

Attach it to appointment confirmations (“Here’s some background information for your review.”) Include it in the “Find a Professional” section of group directories.

Use excerpts of it for your intro when you present a program, or in the “about the author” section when you write articles and blogposts.

Why take the time and effort? Because you’re leaving money on the table by not explaining all that you do, and how well you do it. And because you can’t get good clients with a bad bio.

Treat your bio as if your business, career and future depend upon it. Because you know what? They do. zz Fred Berns is the only interior design industry business coach who creates personal bios and other promotional materials for design professionals worldwide. For information about his Bio Briefing and other services, visit his website.

InteriorDesignBusiness.net

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INSIGHT business coaching

One Year to a Better Career Work toward your goals with one small change a month

by Anna Runyan

Sometimes the best type of change is small and gradual. As long as you don’t forget what you are working towards and make progress, baby steps are totally fine.

This simple one year plan is designed to help you make incremental changes over the course of a year. Breaking down a big move into its components makes it easier and less overwhelming to achieve your ultimate goals.

January: Decide On Your Goals Focus on small goals to help you stay fired up and excited as you move towards your goal. It’s all about the baby steps and imperfect action daily to keep you focused. This month, decide on what goals you want to tackle this year and write them down.

February: Repeat Affirmations I have always been a huge fan of affirmations. I do some every morning using notecards that I have by my bed to read. I am much more confident and calm throughout the day when I do just five minutes of affirmations along with meditating.

This month practice doing affirmations every single morning, and night too if you can. Here are a few of my favorites:

accountability and to move forward through rational decisions.

She helped me think bigger than I ever would have myself.

May: Start a Mastermind Group Got some big goals? Great! Now, it’s time to get around the people that can support you and keep you accountable in reaching those goals. Because we all know, great accomplishments are never done alone. You need people to push you, help you think of new ideas and, let’s be honest, be there for you when you have a tough day and nothing seems to be going your way.

A mastermind group is a small group of people that meets regularly, in person or virtually, that provides honest feedback and insights and leads. Start one this month.

June: Get Rid of ‘Shoulds’ Other people don’t really know the entire situation. They don’t know what you do everyday and what is your best choice.

They think they do, but they don’t. You have to listen to your gut. Take some time alone. Buy a journal. Practice writing what you are thinking every single day.

• New opportunities come easily to me.

• Today I will move my business forward.

• I feel strong, excited and powerful.

• There are no limits to what I can and will achieve today.

Being quiet and meditating helps you listen to your inner guide as well. This month focus on doing what is best for you.

Start saying “no” more often and doing what you want to do, instead of what you should do.

March: Take Control of Your Calendar If you don’t have a plan, your calendar will control you. One of the biggest mistakes is just doing whatever comes your way instead of having exact times when you will do certain things in your week. Discipline and planning is required if you want to achieve your goals. This is why I have a weekly review session where I review what I am doing each day of the next week and everything is scheduled into my calendar. This month, take control of your calendar and make it a calendar you love.

July: Improve Your Morning Routine The biggest mistake I see made over and over is waking up and checking email first thing. It’s so easy to do from your phone or a tablet—and it can often completely ruin your entire day!

April: Invest in Yourself Back in 2014, I made the best decision of my life and invested in myself. I hired a business coach. I hoped that this would be helpful to push me to where I wanted my career to go, but I had no idea what was going to happen.

It changed my life and business. I pushed past my fears and did things I never would have done by myself. She helped me with 16 | wf-vision.com | Nov + Dec 2016

Instead, wake up and do something you are excited about.

My morning routine now consists of journaling, meditating, affirmations, exercise and other activities that I enjoy and that put me in a positive frame of mind. It may mean waking up a bit earlier, but think about how you can revamp your morning routine in ways that benefit you, not just your job.

August: Challenge Yourself to Network At the beginning of 2011, I was about to graduate from business school and trying to figure out the next step in my career.

I knew that networking would be a key to success in the job search, but I also knew I was—and still am—an introvert, and the prospect of meeting new people has never been easy for me.

Still, I was determined to knock down my barriers to networking and meet the people who would help me reach my dreams and goals. So I decided to embark on a networking challenge: Every month, I would meet with four people I already knew but would like to get to know even better, as well as four completely new people. I called it the 4×4 Networking Challenge.

the generic “I am a career coach” self-description.

When I was just starting the Classy Career Girl blog, I came up with this elevator pitch: You know how there are a lot of professional women stuck in jobs they hate?

Well, I help them get unstuck and out of jobs they hate and into jobs they love.

Like it? Just use the model: You know how…well what I do is… If you’re not sure what your “You know…I do” is, write down different descriptions and solutions until you master what makes you special, including metrics, in 20 seconds or less. Practice with a trusted friend or colleague. You can also practice while driving in your car on your way to work or during errands.

And at the end of 2011, I had added 48 new people to my network and strengthened relationships with 48 friends, co-workers, and family members. Not to mention, a year of networking like crazy gave me a lot of valuable insights on what it takes to be a good networker—something I never thought I’d be able to claim.

September: Visualize Your Ideal Life First, imagine the big picture.

Visualize your goal already achieved. How does it feel? What will accomplishing the goal bring to you? Pay attention to how you feel and then write down these triggers so that you can access them any time you need a little push to keep going.

November: Ask For Help You can’t do this alone. If you are stuck, just ask. Know that people can’t help you if you don’t ask.

There are people out there right now who are happy to help you, you just have to ask.

This is when those steps you took in April (Invest in Yourself), May (Start a Mastermind Group) and August (Challenge Yourself to Network) will really pay off—as you’ll have people in place, ready to support you.

I also recommend making a vision board that represents what you want to create in your life, not what you want to get in your life.

There are outside factors you have no control over but only you can be in charge of what you create. That is what you want to visualize and shoot for.

October: Improve Your Elevator Pitch I try hard to follow the “You know how…” “Well, what I do is…” model of an introduction, adapted from Book Yourself Solid, because it really helps me get away from

December: Do What You Fear To get over your fears, first stop trying to be in control. Then ask yourself these three questions: Use Runyan’s steps as outlined or create your own set of monthly small steps, all with the purpose of leading you toward your larger, long-term goals.

• What is the worst thing that can happen if you go after your goals?

• What is the best thing that can happen if you go after your goals?

Window Fashion Vision | 17

7. Complete Mailing Address of Known Office of Publication (Not printer) (Street, city, county, state, and ZIP+4 ®)

INSIGHT business coaching

Being specific about your best and worst outcomes will make answering that final question—is it worth taking the risk?— much more clear. z

Belinda Pasquale Hanson

Telephone (Include area code)

Statement of Ownership, Management,651-762-2002 and Circulation 8. Complete Mailing Address of Headquarters or General Business Office of Publisher (Not printer) (Requester Publications Only) 1. Publication Title

• Is it worth it to go all in?

Contact Person

4756 Banning Avenue, Suite 206, St. Paul, MN 55110-3206 2. Publication Number

3. Filing Date

4756 Banning Avenue, Suite 206, St. Paul, MN 55110-3206 Window Fashion Vision 0 1 _ 9 5 6 4 09/30/2016

9.Issue Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor of (Do not leave blank)Annually 4.

Frequency 5. Number Issues Published Publisher (Name and complete mailing address)

Bi-monthly

6. Annual Subscription Price (if any)

Six

$22.00

Statement of Ownership, Management, and Circulation Banning Avenue, Suite 206, Paul, ®) MN 55110-3206 7.Grace CompleteMcNamara, Mailing Address ofPublisher, Known Office of4756 Publication (Not printer) (Street, city, county, state, St. and ZIP+4 Contact Person (Requester Publications Only) Belinda Pasquale Hanson

4756 Banning Avenue, Suite 206, St. Paul, MNNumber 55110-3206 3.Telephone (Include area code) 2. Publication Filing Date 651-762-2002 Window Fashion Vision 09/30/2016 0 1 9St. 5Paul, 6 MN 4 55110-3206

Editor (Name Title and complete mailing address) 1.

Publication

_ 8.

CompleteSchultz, Mailing Address of Headquarters or General Business Office of Publisher (Not printer) Susan Editorial Director, 4756 Banning Avenue, Suite 206, 4. Issue Frequency Managing Editor (Name and complete mailing address)

5. Number of Issues Published Annually

6. Annual Subscription Price (if any)

4756 Banning Avenue, Suite 206, St. Paul, MN 55110-3206 Bi-monthly Six

$22.00

Lynn Thompson, Managing Editor, 4756 Banning Avenue, Suite 206, St.® Paul, MN 55110-3206

9. Complete Full Names and Complete Addresses Publisher,(Not Editor, and (Street, Managing Editor (Dostate, not leave blank) ) 7.

Mailing Address Mailing of Known Office of of Publication printer) city, county, and ZIP+4 Contact Person Publisher (Name and complete mailing address) Belinda Pasquale Hanson 10. Owner (Do not leave blank. If the publication is owned by a corporation, give the name and address of the corporation Telephone immediately(Include followed by the area code) names McNamara, and addresses of all stockholders owning holding 1 percent or more Suite of the total amount stock. If MN not owned by a corporation, give the Grace Publisher, 4756orBanning Avenue, 206, St.of Paul, 55110-3206 names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address as well as those of 8. Complete Mailing Address of Headquarters or General Business Office of Publisher (Not printer) each individual owner. If the publication is published by a nonprofit organization, give its name and address.)

Editor (Name and complete mailing address) Complete Mailing Address Full Name

4756 Banning Avenue, Suite 206, St. Paul, MN 55110-3206

Anna Runyan is the founder and CEO of ClassyCareerGirl.com, named by Forbes as one of the top 35 most influential career sites of 2014. She helps millions of women design and launch their dream careers, businesses and lives through her website, online courses and social media channels.

Get a jump-start on your 2017 goals with some of many free resources offered on her site, including a one-page business plan template, a simple budgeting and forecasting template for small business owners and much more. classycareergirl.com Facebook: theclassycareergirl Twitter: classycareer LinkedIn: annarunyan YouTube: classycareergirl

651-762-2002

4756 Banning Avenue, Suite 206, St. Paul, MN 55110-3206 AIM Communications,

Susan Editorial Director, 4756 Banning Suite 206, St. Paul, MN St. 55110-3206 GraceSchultz, McNamara, Publisher, President + CEOAvenue, 4756 Banning Avenue, Suite 206, Paul, MN 55110-3206 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor (Do not leave blank) Managing Editor (Name and complete address) Publisher (Name and complete mailingmailing address)

Lynn Banning Avenue, 206, St. Paul, MN 55110-3206 GraceThompson, McNamara,Managing Publisher,Editor, 4756 4756 Banning Avenue, Suite Suite 206, St. Paul, MN 55110-3206 10.

Owner (Doand notcomplete leave blank.

If theaddress) publication is owned by a corporation, give the name and address of the corporation immediately followed by the Editor (Name mailing names and addresses of all stockholders owning or holding 1 percent or more of the total amount of stock. If not owned by a corporation, give the names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address as well as those of Susan Schultz, Editorial Director, 4756 Avenue, 206, St. Paul, MN 55110-3206 each individual owner. If the publication is published by aBanning nonprofit organization, giveSuite its name and address.)

Complete Mailing Full Name Bondholders, Mortgagees, and Other Security Holders Owning or Holding 11. Known 1 Percent orAddress More of Total Amount of Bonds, Mortgages, or Managing Editor (Name and complete mailing address) Other Securities. If none, check box.

None AIM Communications,

Grace McNamara, Publisher, President CEO Avenue, Managing Editor, 4756 +Banning SuiteAvenue, 206, St. Paul, MN 4756 Banning Suite 206, St.55110-3206 Paul, MN 55110-3206 Complete Mailing Address

Lynn Thompson, Full Name

10. Owner (Do not leave blank. If the publication is owned by a corporation, give the name and address of the corporation immediately followed by the names and addresses of all stockholders owning or holding 1 percent or more of the total amount of stock. If not owned by a corporation, give the names and addresses of the individual owners. If owned by a partnership or other unincorporated firm, give its name and address as well as those of each individual owner. If the publication is published by a nonprofit organization, give its name and address.)

Complete Mailing Address Full Name

Grace McNamara, Publisher, President + CEO

AIM Communications, 4756 Banning Avenue, Suite 206, St. Paul, MN 55110-3206

11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or Other Securities. If none, check box.

None 12. Tax Status (For completion by nonprofit organizations authorized to mail at Complete nonprofit rates) (Check one) Full Name Mailing Address The purpose, function, and nonprofit status of this organization and the exempt status for federal income tax purposes: Has Not Changed During Preceding 12 Months Has Changed During Preceding 12 Months (Publisher must submit explanation of change with this statement.)

13.

Publication PS Form 3526-RTitle , July 2014 [Page 1 of 4 (See instructions page 4)] PSN: 7530-09-000-8855

Window Fashion Vision

14. Issue See Dateour forprivacy Circulation Below PRIVACY NOTICE: policyData on www.usps.com.

September/October 2016

11. Known Bondholders, Mortgagees, and Other Security Holders Owning or Holding 1 Percent or More of Total Amount of Bonds, Mortgages, or 15. Other Average No. Copies No. Copies of Single Extent and Nature of Circulation Securities.

If none, check box.

None Each Issue During Issue Published Full Name Complete Mailing AddressPreceding 12 Months Nearest to Filing Date

16,516

a. Total Number of Copies (Net press run)

1,5847

12. Tax Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one) Countystatus Paid/Requested Mail Subscriptions statedstatus on PSfor Form 3541.

The purpose, function,Outside and nonprofit of this organization and the exempt federal income tax purposes: (Include direct written request from recipient, telemarketing, and Internet Has Not Changed During Preceding 12 Months (1) requests from recipient, paid subscriptions including nominal rate subscriptions, employer requests, advertiser’s proofmust copies, and explanation exchange copies.)

Has Changed During Preceding 12 Months (Publisher submit of change with this statement.) b. Legitimate PS Form 3526-R , July 2014 [Page 1 of 4 (See instructions page 4)] PSN: 7530-09-000-8855 PRIVACY NOTICE: See our privacy policy on www.usps.com.

Paid and/or In-County Paid/Requested Mail Subscriptions stated on PS Form 3541.

9,305

Requested (Include direct written request from recipient, telemarketing, and Internet Distribution (2) requests from recipient, paid subscriptions including nominal rate subscriptions, (By mail employer requests, advertiser’s proof copies, and exchange copies.) and 12. Taxoutside Status (For completion by nonprofit organizations authorized to mail at nonprofit rates) (Check one) Through status Dealers Street Counter Thethe purpose, and nonprofit ofand this Carriers, organization andVendors, the exempt status for federal income tax purposes: mail) function,Sales (3) Other Paid or Requested Distribution Outside USPS® Has Not Changed Sales, Duringand Preceding 12 Months

9,335

0

0

81

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by Other Mail Classes Throughofthe USPSwith this statement.)

(4) Requested Copies Distributed (e.g., First-Class Mail®) PS Form 3526-R, July 2014 [Page 1 of 4 (See instructions page 4)] PSN: 7530-09-000-8855 PRIVACY NOTICE: See our privacy policy on www.usps.com.

2

3

9,387

9,414

Outside County Nonrequested Copies Stated on PS Form 3541 (include sample copies, requests over 3 years old, requests induced by a premium, bulk sales and requests including association requests, names obtained from business directories, lists, and other sources)

6,592

6,382

In-County Nonrequested Copies Stated on PS Form 3541 (include sample copies, requests over 3 years old, requests induced by a premium, bulk sales and requests including association requests, names obtained from business directories, lists, and other sources)

0

0

178

27

c. Total Paid and/or Requested Circulation (Sum of 15b (1), (2), (3), and (4))

(1)

d. Nonrequested (2) Distribution (By mail and outside the mail) (3)

(4)

Nonrequested Copies Distributed Through the USPS by Other Classes of Mail (e.g., First-Class Mail, nonrequestor copies mailed in excess of 10% limit mailed at Standard Mail ® or Package Services rates) Nonrequested Copies Distributed Outside the Mail (Include pickup stands, trade shows, showrooms, and other sources)

e.

Total Nonrequested Distribution [Sum of 15d (1), (2), (3) and (4)]

f.

Total Distribution (Sum of 15c and e)

g.

Copies not Distributed (See Instructions to Publishers #4, (page #3))

h.

Total (Sum of 15f and g)

i.

Percent Paid and/or Requested Circulation (15c divided by 15f times 100)

300

0

7,070

6,409

16,457

15,823

58

24

16,515

15,847

57% and Circulation 59% Statement of Ownership, Management, (Requester Publications Only)

* If you are claiming electronic copies, go to line 16 on page 3. If you are not claiming electronic copies, skip to line 17 on page 3.

16. Electronic Copy Circulation

Average No. Copies Each Issue During Previous 12 Months

No. Copies of Single Issue Published Nearest to Filing Date

a. Requested and Paid Electronic Copies b. Total Requested and Paid Print Copies (Line 15c) + Requested/Paid Electronic Copies (Line 16a) c. Total Requested Copy Distribution (Line 15f) + Requested/Paid Electronic Copies (Line 16a) d. Percent Paid and/or Requested Circulation (Both Print & Electronic Copies) (16b divided by 16c Í 100) I certify that 50% of all my distributed copies (electronic and print) are legitimate requests or paid copies.

PS Form 3526-R, July 2014 (Page 2 of 4) 17. Publication of Statement of Ownership for a Requester Publication is required and will be printed in the issue of this publication.

18. Signature and Title of Editor, Publisher, Business Manager, or Owner

Writing down your goals and setting milestones to reach along the way is an amazingly productive planning tool. For example, the September goal of Visualize Your Ideal Life could be broken down that by Day 10, you’ve written the outline of your ideal life; by Day 20 you’ve added one thing to your life that meets the goals of the outline; and by Day 30 you have a vision board of your ideal life in a highly visible place to encourage and inspire you. This is adapted from Runyan’s 90-day planning guide, which is available on her website.

18 | wf-vision.com | Nov + Dec 2016

November/December 2016 Date

I certify that all information furnished on this form is true and complete. I understand that anyone who furnishes false or misleading information on this form or who omits material or information requested on the form may be subject to criminal sanctions (including fines and imprisonment) and/or civil sanctions (including civil penalties).

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INSIGHT business coaching

What Makes a Leader

Simple words define complicated strengths

by Missy Day

Defining leadership is not as simple as reciting a definition from a dictionary. It’s a behavior—and if people really understood what it meant to be a leader that others want to follow, they might act differently.

I was thrust into leadership one day when my boss came in and said, “Tomorrow we are promoting you to a unit manager and you will have 40 direct reports.” End of discussion as she walked out of my office. I was shocked, annoyed and afraid but in the months that followed, I learned that being a good people manager is really about being a great leader.

job to make rock stars out of my team. I took time to get to know them as individuals, build relationships and trust. So that on days when I needed them to go above and beyond, they were there for me to make things happen within the department. And in turn, I made sure they were rewarded and recognized for a job well done.

There was a level of trust that was built where we knew we could depend on one another regardless of titles. They also knew that if needed, I would help them run a machine, get supplies or whatever it took to get our work out on time.

That’s what leadership is, doing whatever is necessary for the good of the team, not standing up front, taking the recognition and waiting for others to catch up.

I’ve never really liked the word “manager”, mainly because my Dad always referred to himself as a leader in his business. His is the example to which I aspire—his employees loved him and would do A good leader walks slowanything for him, and still do today even though he has been retired for ly through the crowd, 23 years.

walking beside people and

In my transition from manager to leader I started to think about some simple words that to me, define good leadership: Give, work, kind, wise, able, care, bond and bold.

showing them the way.

– John Maxwell

How many leaders do you know that exemplify those words in their daily life? Can you see why some people say a good leader is hard to find? These are what I have discovered to be some of common characteristics of good leaders: • A leader will not ask others to do something they are not willing to do themselves. It is someone who freely gives of their knowledge and experience to better their team.

• A leader is interested in building relationships, because if you take care of your team, your team will take care of you, which eventually translates into the bottom line.

• A leader understands what it is to be a follower. To inspire someone to follow you, you first have to have been inspired to follow someone else.

Lead From Behind I love the quote from John Maxwell that I’ve included here.

During my years as a “people manager,” I knew it was my 20 | wf-vision.com | Nov + Dec 2016

Being a great leader is actually not that complicated. If you follow the basic principles of doing what is right, good and true, you have the makings of a great leader. Just remember these four letter words: Give, work, kind, wise, able, care, bond and bold.

Missy Day spent 20-plus years working for Fortune 500 companies in the financial industry before opening her own business, where she teaches other business owners how to be a great leader. Day is a certified coach, trainer and speaker with the world renowned John Maxwell team. Her passion is to inspire others to greatness.

passion4success.net Twitter: @PMM1958 Facebook: Passion4Success2013

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INSIGHT take note

Power in Partnerships Trust and support can be business differentiators

by Steve Brown

Like many design businesses, our company has evolved over the years. Our success can be attributed to many factors, but if I had to point to just one, it would be the power and importance of creating successful partnerships.

First, a little background on Custom Decorators, Inc., (CDI) the company I refer to above. Since purchasing the company from its founder, Stephen Zimmer in 2014, CDI has expanded its retail network from two to seven, launched a direct-to-consumer sales model, increased our sales coverage to 90% of North America and refocused our product offerings to what we do best—custom window treatments. And, as I said in my introduction, I attribute much of this growth to our successful partnerships.

To me, there is a big difference between building a partnership and simply doing business. At CDI, we strive to create relationships that go beyond a financial interaction. The winwin business partnerships that drive CDI include: • Our retailer partners in North America; • Our large network of designers and installers; and • Our vendor, Hunter Douglas.

Partnering With Retailers CDI’s turn-key design services have made it possible for many of our retail partners to sell custom window treatments. With our help, they can enter this new category with little to no investment, making immediate profit without having to invest in infrastructure and/or inventory.

When retailers pass the lead to us, we take care of everything— from scheduling design consultations to installation and warranty services. We also manage and recruit the network of designers and installers necessary to service a nationwide program.

Partnering With Design Professionals CDI partners with over 600 designers and installers in North America, many of whom own their own businesses.

We want our designers to focus on one thing—selling in the home, which is why we handle lead generation/marketing, accounting, customer service and back office activities (e.g. scheduling appointments, product ordering, warranty services, etc.) for our designers.

We have a dedicated care team just for our designers and installers, providing them on-call support whenever needed.

22 | wf-vision.com | Nov + Dec 2016

Many of our designers think of us as their assistant, and our value-added services are why they choose to partner and grow their business with CDI. Partnering With Our Vendor Finally, as Hunter Douglas’ largest dealer, we’ve sold millions of window treatments over the years. But we do more than just peddle its blinds and shades. Because we represent one of the most respected window treatment brands in the industry, our designers, installers and support teams are expected to go the extra mile for clients every day on behalf of Hunter Douglas. In turn, Hunter Douglas looks to CDI as its field of experts, consulting with us on new product and promotion introductions. The company also helps support our relationship with our retail partners by tailoring product offerings and marketing activities to the specific need of the sales channel.

Developing Partnerships As you look at your business, I encourage you to evaluate each of your business relationships to determine which are potential true partnerships that you could nurture for mutual long-term business growth. Characteristics of true partnerships include: • Willingness to compromise or adapt product and/or service offerings to support business goals; •R ecognizes business challenges, proactively recommending solutions; •C ommitment to meeting agreed metrics for success; •E xcellent communication among all parties; •F orward-looking/growth-oriented mindset.

When these characteristics exist, true win-win partnerships can dramatically improve business performance. z Steve Brown is the President and Owner of Custom Decorators, Inc., a premier provider of in-home design and installation services for major retailers in North America. customdecorators.com Facebook: CustomDecoratorsInc Twitter: custdecorinc

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INSIGHT take note

Working On Vs. Working In The difference between skill and true success

by James A. Holloway

If you’ve been in business for any length of time, you’ve probably heard someone tell you that you need to work on your business, not just in your business.

It requires that you develop processes and procedures to handle situations like hiring, firing, customer service issues, and employee training.

But what does that mean?

Working in your business means you are “spending time” doing the mundane things you have to do each day. Working on your business means you are “investing time” to make your business better than it is today. So, how do you transition from working in your business to working on your business?

Working in your business means you are: • meeting with clients and making sales • processing orders and paying vendors • doing paperwork and invoicing • wearing 17 hats and have dozens of things going on simultaneously Working on your business means you are: • developing a plan to grow your business beyond what it is now • putting the right people on your team • learning about new products or services you can offer • marketing your business to find new clients and expand your market share Working in your business means you are the force that creates revenue for your company. Working on your business allows you to grow your company to the point that your business can create revenue even if you aren’t there.

Working in your business requires that you have developed a certain level of skill performing the technical and mechanical aspects of your chosen profession. But let’s be honest…how many companies have ever gone out of business because the owner lacked the “technical knowledge” of his business?

Working on your business requires that you go beyond the activities that make up your daily to-do list or appointment calendar. It requires that you either learn (or hire someone) to handle the areas of marketing, branding, budgeting, product pricing, bookkeeping and so on.

24 | wf-vision.com | Nov + Dec 2016

Step 1: Have A Plan The biggest part of being able to work on your business is knowing what you are working towards. You have to have a plan for growth. If you don’t know what target you are aiming for, how will you hit it?

Step 2: Get A Bird’s Eye View When you are working in your business, all you can see is the work that is right in front of you. It’s like putting together a jigsaw puzzle but you are holding one piece of the puzzle up to your eye examining the colors and the shape. But if you are working on your business you have all of the “edge pieces” assembled and you have a picture of what the completed puzzle should look like. Everything may not have fallen into place yet, but you are making progress.

Step 3: Delegate The Dailies If you have a team in place, start delegating some of the daily operational stuff so that you can focus on learning new things and growing the business.

If you are a one-man-show you may not have any employees to delegate anything to but you can outsource some of the tasks. Perhaps a spouse or relative

can help with bookkeeping. Perhaps your teenage children can answer or return phone calls after school. Perhaps you can find software or mobile apps that can help you streamline your activities. Perhaps you need to hire a parttime person or even a virtual assistant.

Step 4: Ignore the Competition Too many times, business owners get bogged down worrying about what the competition is doing. It doesn’t matter if company “X” got a new van with a vinyl wrap. It doesn’t matter if company “Y” just put up a billboard on the side of the interstate. What matters is that what you do aligns with the plan you created.

Working in your business is not a bad thing. It’s what keeps the lights on. But for true growth and satisfaction, you need to start working on your business.

It doesn’t matter if you’re currently working solo or have a team of 20 people—start where you are today and begin the process. z James A. Holloway has worked full-time in the window treatment industry since 2001. He founded South East Installation Solutions, one of the few “installation-only” services in the Greenville, SC area in 2009, and taught the professional installation curriculum at the Custom Home Furnishings Academy. He also writes for TraVerseBlog.com, a website that focuses on business, particularly in the window treatment industry.

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INSIGHT take note

You Say You Want a (R)Evolution Changing consumer needs shape the housing market

by Susan Schultz

A September 27 panel discussion, “The Coming (R)Evolution in Housing”, organized by the NY chapter of IFDA, addressed the need to rethink interior spaces and furnishings in response to shifting consumer demographics and demands.

Moderated by Hermine Mariaux, whose career includes stints as editor of several leading home décor publications and who is currently a faculty member of FIT in the home department, the panelists discussed the differences between Millenials, the now-middle aged Gen X and the Boomers. “There is a broadening of housing choices—reflective of consumers’ evolving needs,” said Mariaux. “Interior designers, and the design industry as a whole, need to understand these changes in order to best plan the future of their business.”

The panel focused on three key home trends—small spaces, multi-generational living and the luxury market—each delineated by shared demographics and income levels, but with some surprising opportunities shaped by sociological changes.

Small Space Living While there has been plenty of buzz regarding small spaces, tiny homes and the like, much of what is widely seen by consumers, via TV shows, are mostly unlivable for the longterm, with interiors that make little sense relative to their shrunken dimensions.

Chris Bledsoe, a founding partner of Ollie was the small space expert. His company collaborated with nArchitects and Monadnock Development in the creation of Carmel Place, a micro-unit condominium building which opened in Manhattan in late May. Each of the 260- to 360-sq. ft. units were designed with multi-functional furniture and appliances re-calibrated to appropriate scale, providing ample free space in each home.

“There are so many benefits to high density communal living— economic, environmental, social— that our entire team at Ollie feels like we are designing with a moral imperative,” said Bledsoe. “We are on a mission to show the world that it can actually live a larger, happier, more prosperous life in a smaller space.”

Eric Bunge, principal of nArchitects, noted in an interview at the time of Carmel Place’s opening that the small footprint is a city exception to the 400 sq. ft. minimum that has been on the books for over a century. “It’s not about square footage,” he said. “People need volume, people need air. It’s almost a psychological space. The question is, can people live in a smaller footprint if they have other things like overhead storage and great ceiling height and big windows?”

The Carmel Place units feature 9' 8" ceilings, which with the almost floor-to-ceiling windows, makes a huge difference in the perception of the space, as do the storage walls, which

The micro-unit development at Carmel Place is the result of the New York City Department of Housing Preservation and Development’s adAPT NYC competition to create new housing models to address New York’s rapidly growing small-household population. The 55 loft-like rental apartments feature flexible furniture, plenty of built-in storage, and appropriately-scaled appliances, complemented by generous shared amenities. Photos, left: Cameron Blaylock; right: Mekko Harjo.

26 | wf-vision.com | Nov + Dec 2016

enable the living area to convert to a bedroom with a pull on the sofa bed. Other multi-function pieces include a Mini Table from Resource Furniture—a coffee table lifts to adjust to a work table and swivels to expand into a full dining table.

Plus, building amenities include bike storage, a fitness center, storage lockers (for a fee), and a salon lounge on the eighth floor that opens up onto a roof deck, all of which provide for more open space in the living units.

“Lest people assume that these are for Millenials, the answer is—not necessarily—because many Millenials don’t have the funds to buy even into so tiny an abode,” said Mariaux.

Instead, Bledsoe says that some of the most interested tenants were executives who need to travel to NYC frequently but prefer their own space to a hotel, and empty nesters who only need a minimal space for a night on the town or a weekend reprieve.

Both Mariaux and Bledsoe noted that the micro-homes are not an urban-only trend. “Instead of second homes in different states or even countries, micro-spaces are a convenient way to enjoy the same views and activities without the need for a full-size home,” Mariaux explained.

Multi-Generational Homes The number of Americans living in multi-generational households rose to 58.8 million in 2012 or 18.1 % of the total population from 46.6 million, or 15.5% in 2007 and compared with 28 million or 12% in 1980, according to the latest Pew Research.

And while economics are one driving factor in this trend—young adults living with their parents, aging parents staying with their children and grandchildren—“Shared living arrangements are equally propelled by a desire for closeness to family and friends and for a sense of traditional and mutually supportive community,” advised Mariaux.

“It is a trend which started in Scandinavia decades ago,” she continued. “Families or friends live together, cook and eat together, garden, forage and entertain together because they desire closer human contact when so much of our environment has become dehumanized.”

Another changing U.S. demographic plays an important role in this trend, as the Census Bureau predicts that by 2019 births in America will be less than 50% Caucasian, while the Hispanic, African-American and Asian percentages of the U.S. population will continue to grow. These cultures have a much stronger emphasis on community living than do Caucasians, and as such, will push this living trend further into the mainstream.

Kim Ashbaugh is the director of the Next Gen Brand for Lennar, a major U.S. home builder, and she explained how the company is responding to increased demand for well-designed, fully-functioning multi-generational homes.

“We came up with the idea of the Next Gen home in 2011, initially for Arizona which was among the hardest-hit markets during the downturn,” explained Ashbaugh. “We would see multiple cars in every driveway because there were so many recent grads from local colleges who couldn’t get a job, plus a lot of retirees who chose to move there and were facing higher expenses than they anticipated.”

According to the 2015 National Association of Realtors Home Buyer and Seller Generational Trends Report, 13 percent of all home purchases in 2014 were by a multi-generational household, consisting of adult siblings, adult children, parents and/or grandparents. Lennar’s research shows that 55 percent of its buyers nationwide are purchasing a Next Gen home with the intent of bringing an aging parent into the residence, with only 7 percent citing adult children as the need for the “home-within-a-home” space.

These multi-generational designs are a far cry from cramped “mother-inlaw” apartments in the basement, or semi-finished rooms over the garage.

While varying from one location to another, all feature a separate exterior entrance as well as an interior door to the rest of the house. This separate but shared living arrangement means these spaces are both private and flexA sample floor plan for Lennar Next Gen homes, a single story layout with the “home-within-ahome” section shown in blue. These homes are part of what Oxford Economics is calling The Longevity Economy in a report published in January 2016: “A powerful new force changing the face of America, composed of 106 million people responsible for at least $7.1 trillion in annual economic activity—a figure that is expected to reach well over $13.5 trillion in real terms by 2032.”

Window Fashion Vision | 27

INSIGHT take note

Geoffrey Bradfield’s work demonstrates his ability to create beautifully serene environments that combine modern art, antiques and comfortable furnishings. Above is a Jerusalem penthouse which features ancient statues of the prophet Jonah and King David. Other references to the home’s location include an ancient manuscript illustrating the holy sites of Jerusalem, an impressionistic painting of Jerusalem by acclaimed Israeli artist Mordecai Ardon and one of Bradfield’s signature sculpted carpets in the master bedroom that reference Reuben’s Lily, or mandrake, as mentioned in the Song of Solomon. Photos courtesy of Geoffrey Bradfield.

ible. They can be used for elderly parents, long-term guests, grad-student children or even as creative get-aways for one or both partners.

“Families can’t start having the conversation about multi-generational living early enough,” emphasized Ashbaugh during the panel discussion.

The Luxury Market Interior designer Geoffrey Bradfield and his business partner, Roric Tobin, discussed their company’s core clientele—those 50 and older who control 77% of disposable income in the U.S. This demographic can afford any luxury in their homes, and often own important collections of fine arts and antiques which need the proper understanding, care and successful integration by a skilled interior designer.

A recent article in Barron’s estimated that “cashed up oldies will spend overall $15 trillion over the next 4 years”. The second wealthiest demographic the article noted are those 6575, with the 45-55 age group, the target market for multi-generational home, coming in third.

28 | wf-vision.com | Nov + Dec 2016

Bradfield, who has been named a “Dean of American Design”

by Architectural Digest, and one of the top 10 interior designers in the world by the Robb Report, custom designs almost every element for the interiors of his international aristocratic and Fortune 500 clients. “I like to think that I design for our moment in time…but I have an enormous respect for the past,” he said.

Blending art with global influences, his designs are conceived in relation to the culture in which a residence resides. “If you’re working in different countries, it’s very important [that your work] recognize the location,” he said. “I believe that if one’s work has resonance, it will outlive us.” z ifda.com/new-york-chapter facebook.com/IFDANY Ollie.co Lennar.com/nextgen GeoffreyBradfield.com

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INSIGHT leader board

An Investment in Innovation

25 years of customer-first growth at Uni-Soleil an interview with Roger Kao

On the verge of 25 years of consistent success, the managing director of Uni-Soleil, Roger Kao, discussed both the company’s background and its plans for the future.

Kao started Uni-Soleil in 1991 as a wholesaler of window coverings, but in 1999 made the move to manufacturing its own roller clutch and plastic bead chain in order to better satisfy customer demand. Since then, the company has steadily expanded its manufacturing capabilities, acquiring additional factory and warehouse space to house its ever-expanding range of products and services. In 2012, Uni-Soleil began offering aluminum extrusion to supply customers with whatever the aluminum track or rail needs they might have. In that same year the company was certified as meeting the quality management ISO 9001:2008. By 2014, Uni-Soleil moved yet again to a bigger premise in Shanhua, Taiwan with more than 285,000 sf of production and warehousing space, including: • 12 vertical injection machines to produce operation chain and linking chain • 2 aluminum extrusion machines for profile

• 5 forming roller machines for metal head and bottom rail • 50 horizontal injection machines for blind and curtain components.

Adapting to Meet Changing Demands Having been in the U.S. market since 1994, Kao has seen many changes in styles and demands. “Back then it was mostly vertical and horizontal blinds,” said Kao, “but today the demand for those products is much smaller and customers are requesting roller shades and zebra blinds.”

Uni-Soleil’s production capabilities means it is able to provide each client with exceptional quality OEM and ODM services. “We have our own R&D department that’s constantly developing the new products and working to improve the function of our mechanisms,” said Kao. The company’s 120 employees help produce vertical blinds, plastic bead chain/link chain, 1- and

A glimpse of the blind assembly section of Uni-Soleil’s production plant, based in Shanhua, Taiwan. This is part of a 285,000 sf company compound that includes manufacturing, assembly and warehousing, as well as a showroom, corporate offices and R&D facilities.

30 | wf-vision.com | Nov + Dec 2016

2" aluminum and wooden horizontal blinds, roller shades, Roman shades, pleated shades, honeycomb shades, panel tracks, and motorization solutions for all kinds of window treatments as well as blind making machinery, tooling and much more.

“Our main goal is to produce, improve and develop window treatments and blind accessories so that products are safe, beautiful, quiet and easy to use,” explained Kao. “We want our customers to immediately perceive the value of Uni-Soleil’s products the instant they use them.”

Above left: Some of Uni-Soleil’s many window treatment products on display in the company headquarters. Above: Compared with cordless blind, the Uni-Cord is much easier and convenient to operate,” states Kao. “When you install a cordless blind, it’s difficult to control the position—it’s either too high or too low,” explained Kao.

Kao notes that customer service is an important part of the company’s culture, with quality control standards to be met at several points during the production process, as well as during the packaging and shipping. “We have excellent after-sales services and will stand behind every product we ship to our customers,” Kao added.

The company’s most recent product offering is the Uni-Cord honeycomb shade. “The most recent Uni-Cord was orginally designed only for use with Roman shades, but we’ve since extended its use to honeycomb blinds,” explains Kao. “It’s easy to operate, just like a yoyo, by pulling the wand to raise the blind and then, with only a single touch, the blind will go down automatically. There is no dangerous loop, so there is no danger to children.”

Researching Success “We want to make every customer happy and look to Uni-Soleil to be their one-stop resource,” said Kao. “That’s why we constantly invest in the machines, equipment and tooling in order to offer a complete range of products and services for the blind system supplier. At the moment,” Kao adds, “we are going to launch our CNC milling machine so we can speed up the delivery and shorten the leadtime of tooling. This investment in meeting our customer’s needs is what helps make us so different from other companies.”

While Kao welcomes visitors to the Taiwan facility, the company is currently considering adding a U.S.-based warehouse to provide even faster delivery. And a quarter-century of innovation and growth suggest there may be even more new developments yet to come. z uni-soleil.com.tw

Window Fashion Vision | 31

UP b Looking INSIGHT leader board

For those who love drapery hardware, any custom window treatment looks unfinished without a beautifully executed rod, elegant finials or sculptural rings. The thousands of options available—in terms of materials, finishes and sizes—may seem overwhelming, but, as with choosing the right fabric, it’s a matter of understanding what finished look and purpose the window treatment adds to the room. Does rustic wrought iron pick up on the Mediterranean accents in the bedroom? Is sleek stainless steel with minimal end caps best for the media room?

How about deeply carved finials with fluted rods in rich walnut for the library?

Don’t overlook this rich source of design detail and potential profit, as there are sizes, shapes and styles available to suit any custom design you can dream up—and if there isn’t, many vendors are happy to create a look exclusively for you.

We asked some industry leaders to share with us what they expect to see in decorative drapery hardware for 2017.

32 | wf-vision.com | Nov + Dec 2016

b

An assortment of rods with ball finials in various finishes from left: Trend, Horizons Window Fashions, Ona Drapery Hardware Co., Inc., Helser Brothers, Inc. and Horizons again.

Window Fashion Vision | 33

INSIGHT leader board

What do you see as trends for decorative hardware in 2017?

Elizabeth Salas Helser Brothers, Inc. We believe 2017 will continue the trend toward the sleek contemporary style that has been growing over the last several years and amid all the “shiny” metallic finishes we anticipate an emphasis on gold. The clean style of the French pole will continue to gain momentum in 2017 and look for a resurgence of Ripplefold looks in residential draperies.

We also anticipate more movement in outdoor decorative hardware. The fashion forward options in outdoor textiles along with consumer desire to expand their living space will help support this trend. The growing urban living and restoration market will help develop the interest in a more industrial look for decorative hardware.

Rings, rod, finial and bracket from Helser Brothers new Iconic Industrial line.

Karl S. Keishold Ona Drapery Hardware Co., Inc. We anticipate a continued demand for contemporary finials and finishes such as our super premium polished chrome, nickel plated finishes as well as our unlacquered “Living Finishes” in Polished/Matte Brass and Copper.

Our French rods remain popular in all diameters but we’ve noticed that in round rods both our smallest 1/2" diameter and our largest 1-5/8" diameter sizes are being specified more often.

Ona’s line of French rods is offered in 53 finishes and four different diameters, along with three options for the base plate. Shown here is the 1” round with the deco base in polished chrome.

Tom Perkowitz Horizons Window Fashions For Horizons, 2017 is going to be a back-to-basics year. We are currently putting the finishing touches on new collections in both woods and metals. After years of decorative hardware featuring more and more elaborate finials, the trend lately has been a return to simple, traditional looks.

At Horizons the simple round ball finial is once again its best selling design.

34 | wf-vision.com | Nov + Dec 2016

Carlos G. Contreras Xentric CUSTOM Drapery Hardware In 2017, we are definitely anticipating an even more contemporary/modern trend. The key is uniqueness, with a move towards more elegant details and silhouettes such as slimmer, sleeker and minimalist designs for rods, finials and even ring styles. Finishes will continue to vary from plated tones to handmade modern finishes for a truly customized look.

Mixed metals and modern shapes are part of Xentric’s 2017 collection.

Steve WrighT Forest Drapery Hardware Look for extruded aluminum to be the primary material used in decorative hardware in 2017. This is the material of choice for traversing rods which are trending up, particularly in black. Satin nickel and chrome will also continue to be popular finish choices. Pole diameters of 28-30mm with more understated finials are most desirable as residential and commercial designers are leaning toward more contemporary styles.

The Forest product line includes several traversing options from basic tracks to round and square rails to decorative metal—all available in the most popular finishes.

Rebecca Pohlenz Trend & Fabricut HardwarE We are seeing a general trend toward a more minimal look, with smaller diameter poles.

There is still a need out there for a larger diameter pole for those consumers with unusually tall windows, but the trend has been going smaller. Finial choices have also been going more minimal, seeing more balls and end caps being specified. In terms of materials, metal, especially the mixing of metal and wood, and other materials, has been growing in popularity. This is in keeping with the trend toward metals that have flexibility in their use with rooms that have a warm or cool color palette. We are also seeing a trend toward consumers wanting more functionality with their draperies, so traversing is continuing to grow in importance. Ripplefold is another important trend, so we now offer Ripplefold style traversing hardware.

Small diameter rods and poles, decorative traversing poles and simpler finial styles are all part of the offerings from Fabricut’s Modern Fusion/ Surfaces collection.

Window Fashion Vision | 35

INSIGHT leader board

What’s important to keep in mind when selling decorative hardware?

Steve WrighT Forest Drapery Hardware

Elizabeth Salas Helser Brothers, Inc.

Designers and retailers of drapery hardware

Size does matter. When specifying decorative drapery

need to be aware of three things when offering a product to their customers: 1) Knowledge of a product’s functionality is crucial in order to match the correct hardware option to the needs of the customer. For example, knowing which poles have a traversing option and what type of carriers are available.

2) Knowledge of available finishes for each product will allow the designer/retailer to keep their customers directed toward products that will meet function and color requirements without disappointment.

3) Knowledge of the weight capacity of drapery hardware products is crucial to avoid problems during installation and afterward during use by the customer. If designers and retailers are armed with information in these three areas - functionality, finish and weight capacity, they will soon be on their way to a very satisfied customer.

hardware, look for heavy-walled rods that will support the weight of your custom draperies. Carry hand samples of high quality custom decorative hardware and standard hardware and put the examples in the hands of your end user to let them feel the difference The possibility of custom crafting decorative hardware to accommodate any type of window means window covering professionals can design products with optimal function in mind.

Consumers are truly looking for value, not price. Although consumer buying habits may have changed through the years, market segments remain the same.

Know your market and adapt your package to include optimal value that reaches the end users unique needs.

Something as simple as selling the value of motorization to someone whose time is extremely vital. Pushing one button rather than having to walk from window to window to open treatments can make the investment in motorization invaluable to that end user.

Karl S. Keishold Ona Drapery Hardware Co., Inc. Many products look similar, but may vary dramatically in function and strength, but if the designer lets us know the span of the rod, the length and fabric make-up of the panels (weight), and the draw, it will help us to recommend the best hardware solution for the job. There is nothing worse for the designer and/or end customer than having to re-work hardware because it is not sufficient for the anticipated use. The old adage of quality lasting long after the price has been forgotten certainly rings true when it comes to custom drapery hardware.

36 | wf-vision.com | Nov + Dec 2016

Rebecca Pohlenz Trend & Fabricut HardwarE

Carlos G. Contreras Xentric CUSTOM Drapery Hardware

1) Functionality: Does the consumer have

Timing is a key factor when ordering custom drapery hardware,

draperies that need to open and close on a

so working with a company that has efficient turnaround is

daily basis or are the draperies mostly deco-

essential. Being able to customize drapery hardware to your own

rative? This will tell them whether or not they

design vision or needs is often the key to close the deal.

need functioning drapery hardware such as traversing poles and carriers, or passing rings and brackets.

2) Diameter of the pole: Does the consumer have tall windows or heavy draperies that are going to need a wider diameter pole to support the weight of the drapes?

3) Style: What is the overall style of the room and the draperies? A more modern or contemporary room will likely call for a slimmer profile of pole while a more traditional room may need

Tom Perkowitz Horizons Window Fashions I’ve always said that decorative hardware is the jewelry for your window—that finishing touch that completes the look. With that in mind, I would advise someone who does not regularly offer decorative hardware to start showing it today. It won’t be the biggest selling line that you carry, but it will add to your reputaion for creating a finished look for the window.

temporary room may want to use a Ripplefold

From the editor: When we sent our request for hardware trends and info, we received this surprise bonus from Tom Perkowitz and had to share.

drapery treatment and hardware.

As you may be aware, my family—most recently as Horizons Window

a larger diameter pole. Also a modern or con-

Fashions—has been in the window fashions industry for a long time.

In order to close a hardware sale, a designer

It began with my grandfather Joseph and his brother Paul starting the

or retailer will need to have the dimensions of

first Perkowitz shop in 1891 selling, among other things, traditional

the window and measurements from the ceil-

roller shades. So when you asked about decorative hardware, it rang

ing and any walls that could impact the place-

a bell. I recently visited the local history room of the Evanston Illinois

ment of the hardware. They are also going to

Library and found an ad for the family business from 1912. The

need to know the style of the draperies (pinch

relevant point here is that they are specifically mentioning curtain

pleat style or Ripplefold, for example.) We also

poles in the ad. So I can honestly say that my family has been selling

recommend that any functional hardware be

decorative hardware for windows for over 100 years!

sent to the drapery workroom prior to drapery manufacturing to ensure proper installation of both the draperies and the hardware.

Window Fashion Vision | 37

Discover endless ideas for your space in our new web.

INSIGHT leader board

H Exceeding Expec Q

40 | wf-vision.com | Nov + Dec 2016

With its recent purchases of Paris Texas and The Finial Company, Rowley Company instantly expanded its range of custom decorative hardware offerings. An interview with Rowley Company CEO William Taylor provides a look at the transformation of the company from a low-key, behind-the-seams innovator to an industry powerhouse.

C ctations Q

Left: AriA Metal Hardware. Next page, clockwise from top: AriA Antiquities is the newest addition to the AriA Metal Hardware line; selections from the Paris Texas Hardware Portfolio Collection; options in the Finestra Quick-ship Wood Hardware; hand crafted finials from Finestra Custom Decorative Hardware.

Window Fashion Vision | 41

INSIGHT leader board

For those who may not be familiar with the history of R. H. Rowley and his company, perhaps a little background is in order. In 1962 Rowley and his wife Vaughn purchased The House of Draperies, a small workroom and installation business based in Atlanta, GA, and soon built the business to 11 workroom tables. Upon selling the company in 1970 in order to return to New England to be closer to family, the Rowleys recognized the lack of drapery supply wholesalers and quickly moved to fill that void.

The company’s national growth began with RH’s creation of the t-handle in 1982—his ingenious solution to the problem of casement window cranks. In 1984, the Rowley’s moved to Gastonia, NC and incorporated The Rowley Company.

Throughout the 90’s, the company’s product line continued to expand from several dozen unique items to over 10,000 items to aid workrooms, designers, installers and upholsterers. In 2008 the Rowleys sold the company to a group of private investors, including now CEO William Taylor.

An Auspicious Beginning Taylor describes the company’s growth since 2008 as a “strategy that honors the core values and legacy of the Rowley Company while reinvigorating the company’s commitment to product development.” One of the first steps was to acquire the custom decorative drapery hardware manufacturer Resin Solutions, Inc. in 2009.

“Rowley has always been a very customer-centric company,” said Taylor, “and our customers expressed a desire for a one-stop supplier that also provided decorative drapery hardware. The extension was a natural one that leveraged our knowledge of custom window treatment fabrication.”

The company reworked Resin Solutions into its first decorative hardware line, branded Finestra Decorative Hardware. Next, in 2011, Rowley designed and developed a full line of 1 1/8” metal decorative drapery hardware under the AriA Metal Hardware brand. Working with a team of dedicated designers and industry product specialists, from 2014 to 2015, AriA grew again with the addition of H-Rail traversing hardware and the Artisan collection of mixed media finials featuring metal, glass, stone and wood finial combinations.

42 | wf-vision.com | Nov + Dec 2016

Interior Designers: The company again expanded its drapery hardware collections in 2015 with the launch of Finestra Wood Hardware, a quick-ship program offering five furniture-quality wood finishes in 1 3/8" and 2" diameters. That same year, the Finestra Custom Decorative Hardware was also refreshed to include new finial designs and five new hand-painted finishes to the collection which is available in 1 3/8", 2" and 3" diameters. And in September of this year, the company launched its new larger diameter, 1 3/8" AriA Antiquities collection of decorative hardware. This new collection features nine finishes and ten finial designs that reflect the movement towards a modern interpretation of traditional finial silhouettes.

Adding to the Mix The acquisition of Paris Texas and The Finial Company was a year in the making and Taylor predicts further growth in this exciting market. “Rowley’s decorative hardware business has grown significantly year over year since 2008, and we have plans in place to continue that growth trajectory based on our core competencies in design, new product innovation and excellence in operational supply chain management,” he said.

“The acquisition expands our product manufacturing and finishing capabilities in custom decorative hardware and further increases our presence across all the channels in which drapery hardware is sold including distributors, retailers, workrooms, and commercial fabricators,” he continued.

In looking to the future Taylor states the company will always remain customer-centric. “Our goal is to consistently be ahead of the changing needs of our customers while delivering on our core values of providing quality and value at a high level of customer service.” z rowleycompany.com facebook.com/RowleyCompany Twitter: @Rowley_Company Pinterest: rowleycompany Instagram: rowleycompany

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眀眀眀⸀眀椀渀搀漀眀挀漀瘀攀爀椀渀最戀漀漀欀⸀挀漀洀 Window Fashion Vision | 43

connect with IwCe three days of

innovation education Networking

PRE-CONFERENCE SPECIAL EVENTS

WE ARE EXCITED to WELCOME OUR INDUSTRY PROFESSIONALS to this year’s IWCE 2017 program! Be sure to register for a spot in one of the many special events we have this year – from fantastic tours to keynote luncheons. Don’t forget to pack your party dress for our Oscar-themed Design Competition taking place at the beautiful Mint Museum, and then take a walk down Broadway in the Construction Zone Theater.

When you CONNECT WITH IWCE, you’ll join the top window treatment industry professionals from around the world.

TUESDAY, MARCH 7

T U 1 -S •W F C P FA S T TR ACK W OR KRO O M C E R TI F IC ATIO N BECOME A WINDOW FASHION WORKROOM PROFESSIONAL IN 1½ DAYS

Staci Faulkner | Owner, Staci Faulkner Designs

9a m − 5 p m We are combining the 6-week program into a one-and-a-half day program that includes: basic business set-up, basic workroom setup, fabrication of panels, valances, Roman shades, cornices and bedding.

Hands-on learning in a fast-paced class to give participants the knowledge they need to become a WFCP Workroom Specialist.

The test will be given during the last session. $750

Built in 1915 and tripled by its most famous owner James Buchanan Duke, The Duke Mansion has been home and host to leaders of the 20th century. Listed on the National Register of Historic Places, the mansion includes four and a half acres of beautiful gardens and grounds. After your guided tour, enjoy High Tea in the Ray Dining Room while you nibble on tea sandwiches, scones, and desserts prepared by Executive Chef Harrison Booth. Shuttle included. $65

10 :3 0 am− 2 pm TU 2-T DUKE M ANSION T OU R AND HIGH T EA

T U 3-T • HO M E DÉCOR F ROM T H E

G RO UND UP : A N IN S I D ER ’S G U I D E T O T HE DE SIG N P ROC ES S

Deb Barrett | Principal and Founder, Window Dressings

8 am− 6 pm With this day-long journey, Deb Barrett brings you a unique behindthe-scenes look at the processes to create almost every design product for the home. With exclusive access to manufacturers, showrooms and studios, this full day pre-conference tour brings you to the center of North America’s design universe. Transportation and lunch included. Go to wf-vision.com for a full tour itinerary.

Early registration by Jan.15: After Jan. 15th:

$199 $249

An

EXCITING NEW ROSTER

of

EVENTS, EDUCATION, HANDS-ON TRAINING

Join thousands of industry pros

MARCH 8–9

2017 Charlotte NC

SPECIAL EVENTS

WEDNESDAY, MARCH 8 OPENING CEREMONIES: Excellence is a Decision: Top 10 Things I Learned from a Well Designed Business 8 – 9:15AM LuAnn Nigara, Award Winning Window Treatment Authority, Author, and Host of popular design podcast and business dynamo. Book signing to follow. FREE for paid attendees.

CONSTRUCTION ZONE THEATER 9:30 AM – 4 PM Sessions in the Show Hall and Academy Hall located on the show floor

THURSDAY, MARCH 9 CONSTRUCTION ZONE THEATER 9:30AM – 4PM Sessions in the Show Hall and Academy Hall located on the show floor

KEYNOTE LUNCHEON 12:30 – 1:45PM Luncheon with keynote speaker Carl Dellatore: Industry Veteran, Textile Designer, Author. $65

BOOK SIGNING & COCKTAIL RECEPTION 3 – 5PM | BOOTH 717 Meet keynote speaker and industry veteran Carl Dellatore in person for a book signing and cocktail hour in the Wilson Fabrics booth 717.

COCKTAIL RECEPTION 3 – 5PM | BOOTH 723 Join Rollease Acmeda in Booth 723 from 3-5 for a free cocktail reception on the show floor.

BOOK SIGNING WITH LUANN NIGARA 3 – 5PM | BOOTH 717 Meet award winning window treatment authority and author Luann Nigara in person for a book signing and cocktail hour in the Wilson Fabrics booth 717.

2017 AWARDS CEREMONY 5:15 – 7PM | MINT MUSEUM Window Fashion Design & Workroom Competitions – an Oscar-themed celebration recognizing the best projects in custom window fashions. FREE

WCAA STUDENT TOUR: Introduction to the Window Coverings Industry 1 – 3PM Lead by Michele Williams, WCAA Past President, Owner, Scarlet Thread Consulting. Join industry leaders for an exciting introduction to window coverings. FREE

COCKTAIL RECEPTION 3 – 5PM | BOOTH 811 Join Hangzhou Jiulin Wood Industry Co.LTD. & Fairway Shutters in Booth 811 from 3-5 for a free cocktail hour on the show floor.

& more!

SEMINARS AT-A-GLANCE TUESDAY, MARCH 7 TIME

SPEAKER

TOPIC / EVENT

CODE

9am–5pm

Staci Faulkner

Workroom Certification: Become a WF Workroom Professional in 1½ Days

TU1-S

$750 (2 days)

10:30am–2pm

Duke Mansion Tour and High Tea

TU2-T

$65

8am–6pm

Deb Barrett

Home Décor from the Ground Up: An Insider’s Guide to the Design Process: High Point Tour

TU3-T

$199 / early $249 / regular

6–9pm

Exhibitor Party

Invitation

PRICE (MEMBER/NON)

WEDNESDAY, MARCH 8 SHOWFLOOR HOURS 9AM – 5PM 8–9:15am

LuAnn Nigara

OPENING CEREMONIES: Excellence is a Decision: Top 10 Things I Learned From a Well Designed Business

WE1

Free for paid attendees / $25

9am–Noon

A. Johnson

Workroom Math: Confidence in Your Numbers

WE2-S

$120 / $165

9:15–10:30am

J. Platina Phipps

Modern Embellishment: The History and Revival of Trimmings

WE3

$35 / $50

9:15–10:30am

J. L. Weary

Open Your Color Toolbox to Success

WE4

$35 / $50

9:15–10:30am

L. Medford

High End Custom Window Coverings: From Picture to Reality: How to Fabricate From a Photo

WE5

$35 / $50

9:15–10:30am

O’D McKewan

Introduction to Motorized Window Coverings and How to Sell Them Confidently

WE6

$35 / $50

9:15–10:30am

M. Williams

Planning For a Profitable Window Coverings Business by Pricing Your Services Right

WE7

$35 / $50

11am–12:15pm

J. Shinn

An Installer’s Guide to Dressing the Window

WE8

$35 / $50

11am–12:15pm

D. Barrett

Put Your Wanderlust at the Window

WE9

$35 / $50

11am–12:15pm

T. Paradoski / JR. Scully

Slipcover vs Upholstery Showdown

WE10

$35 / $50

11am–12:15pm

W. Hong

Top 10 Proven Ways to Convert Website Visitors Into Customers WE11

$35 / $50

1–2pm

S. Bursten

Panel: How to Take Your Home Business to a Half Million Dollar Business

WE12

$35 / $50

1–2pm

Panel

Design Collaboration: The Designer-Workroom-Installer Team J. Shinn, J.R. Scully, J. Wood & R. Rucci

WE13

$35 / $50

1–2pm

LuAnn Nigara

Increase Your Profits by Finding a Niche

WE14

$35 / $50

2:30–3:45pm

D. Barrett

Pattern Play: Lessons in Scheming the Perfect Mix on the Window

WE15

$35 / $50

2:30–3:45pm

J. L. Weary

Styling Secrets & Strategies

WE16

$35 / $50

2:30–3:45pm

O’D McKewan

Mastering Motorization of Custom Window Coverings

WE17

$35 / $50

2:30–3:45pm

T. Paradoski

It’s All in the Details: Embellishments and Beyond

WE18

$35 / $50

WE19

Free

5:30–7pm

DESIGN COMPETITION – Mint Museum

interact grow Connect engage THURSDAY, MARCH 9 TIME

SPEAKER

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SHOWFLOOR HOURS 9AM – 5PM 9am–Noon

O’D McKewan

9am–Noon

J. Shinn

9:15–10:30am

D. Barrett

9:15–10:30am

SUPER SESSION Advanced Techniques for Designing & Installing Motorized Window Coverings

TH1-S

$120 / $165

SUPER SESSION Inside the Installer’s Vehicle

TH2-S

$120 / $165

It’s Personal: Secrets of the Bespoke Window

TH3

$35 / $50

L. Medford

Beginners: Right Solutions: Calculating Yardage and Quoting: Products to Save You Time and Money

TH4

$35 /$50

9:15–10:30am

J. Wood/R. Rucci

Printing Design Techniques

TH5

$35 /$50

9:15–10:30am

M. Williams

Be Your Brand

TH6

$35 / $50

11am–12:15pm

J. L. Weary

What’s Trending and Why it is Important

TH7

$35 / $50

11am–12:15pm

J.R. Scully / T. Paradoski

25 Workroom Tips: Work Smarter, Not Harder

TH8

$35 / $50

11am–12:15pm

W. Hong

What Will Work in 2017 to Generate More Leads

TH9

$35 / $50

11am–12:15pm

S. Schultz

The Future of Fabric

TH10

$35 / $50

12:30–1:45pm

C. Dellatore

1pm

WCAA

Keynote Luncheon and Book Signing: Interior Design Master Class

Student Tour

2–4:45pm

A. Johnson

2:30–3:45pm

J. Shinn

2:30–3:45pm

W. Hong

2:30–3:45pm

J. Wood / R. Rucci

$65

TH12

SUPER SESSION Confident Swags

TH13-S

$120 / $165

Closing High End Sales

TH14

$35 / $50

How to Increase Your Online Reputation and Reviews

TH15

$35 / $50

Window Dressing: Now & Then

TH16

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LEARN MORE & REGISTER AT

IWCE-VISION.com

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Free

INSPIRE design file

True Com 48 | wf-vision.com | Nov + Dec 2016

mplements Two rooms, two sets of bay windows—Ellee Nolan Asaro of Trade Mart Interiors updated these rooms to be unique, while clearly sharing a common design DNA. Window Fashion Vision | 49

INSPIRE design file

50 | wf-vision.com | Nov + Dec 2016

“Dark and dated,” was Ellee Nolan Asaro’s first impression as she viewed the main floor rooms in this new client’s home. “It’s a lovely center hall Colonial, with quality furniture,” she said, “but the decorating hid much of those qualities.”

Her goals for the dining room and living room were to create a lighter, more lively ambience, emphasis the beautiful traditional furniture and, design new window treatments that helped add height to the bay windows tucked under the soffits.

Since these two rooms face the front of the home across the center hall, Nolan Asaro wanted a uniform look from the curb, but a coordinating mood for the interiors. Sheer Austrian shades with delicate beaded trim serve as the undertreatment in both rooms. The dining room draperies are board mounted, inverted pleat, stationary panels featuring shirred pelmet overpanels embellished with trim and decorative ties.

For the living room the board-mounted panels were designed with a four-inch solid fabric pinch pleat accented with a rhinestone button.

To further help with the coordination of the rooms across the hall and with brightening the spaces, the walls were painted in two different shades of warm gold tones, picking up on the rich tones selected for the window treatment fabrics. z

Window Fashion Vision | 51

INSPIRE design file CREDITS PROFESSIONALS: Designer: Ellee Nolan Asaro, Trade Mart Interiors, Staten Island, NY. Workroom: Lina Fontana, New Horizons, Staten Island, NY Installers: Bally Hewing, Cathy DiGeorgio, Ellee Nolan Asaro and Nick Asaro, Trade Mart Interiors. Photographer: Correy DeWindt, LilGreen Photography, Hazlet, NJ. FABRICS: Austrian shade: RM Coco, Grapevine in parchment. Dining room panel: Unique Fine Fabrics, Somersby in wheat. Pelmet: RM Coco, Mercury in driftwood. Living room panel: RM Coco, Christie in mocha (disco). Pinch pleat accent: RM Coco, Keepsake in Brush.

TRIMS: Austrian shade: Fabricade, 200400-3010. Dining Room: Duralee, 1 1/2" oval galloon 7296-88, 1 3/4" beaded tassel fringe 7291-88, 1/4" cord w/lip 7293-88. Living Room: Rhinestone Button: E Joyce, T-ll85, 34 mm in crystal silver.

PAINT: Benjamin Moore, Monroe Bisque and Shelburne Buff.

Ellee Nolan Asaro is an owner/partner and head designer at Trade Mart Interiors, a 40-year old family-owned and operated business with locations in Staten Island, NY and Holdel, NJ. Nolan Asaro has won awards in the Envision design competition four times and Trade Mart Interiors has won Best of Houzz service awards in 2014 and 2016.

TradeMartInteriors.com Houzz: trade-mart-interiors Facebook: trademartinteriors

52 | wf-vision.com | Nov + Dec 2016

Automated Drapery Systems

5060 Classic

Tumo

Automating window coverings since 1985!

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INSPIRE design file

54 | wf-vision.com | Nov + Dec 2016

Once Upon a Mattress

Faced with “plain vanilla� walls and a bare mattress, Amy Yin and Colleen Petrilli of Amy Yin Interiors worked their magic to create a sumptuous master bedroom retreat.

Window Fashion Vision | 55

INSPIRE design file

When Amy Yin and Colleen Petrilli were first called in to this project the master bedroom was, quite literally, a blank. “The clients, a professional couple with two young children, had just moved into this French Colonial home,” said Yin. “They had nothing for the bedroom except a mattress and the room was nothing but cream walls, cream woodwork and cream carpet.”

While the rest of home featured family-friendly furnshings and high-performance fabrics appropriate for active children, the couple wanted something different for their bedroom.

“The couple wanted a one-of-a-kind master suite to rival any five-star hotel,” said Yin, “along with an Old-World feel that complemented the style of the home. They appreciated working with artisans and selected fine furniture with quality craftsmanship.”

PREVIOUS PAGE: The fireplace surround and built-ins were given a faux-finish glaze, while the large expanse of the tray ceiling was treated with a layered application of metallic paint in a custom pattern. “This helped add depth and richness to room, breaking up the ‘cream-on-cream’ effect,” said Petrilli.

56 | wf-vision.com | Nov + Dec 2016

The block-printed, gold and scarlet wallcovering was the starting point for the room. “The pale gold silk chosen for the upholstered headboard came from the same region of India as the husband’s family, which helped garner his immediate approval,” explained Yin. For the rest of the bedding Yin and Petrilli presented a collection of traditional patterns and textures in same gold and scarlet colors as the wallpaper, highlighted with a selection of trims, tapes and fringe.

Window Fashion Vision | 57

INSPIRE design file

 For the two windows that flank the built-in armoire, Yin and Petrilli used the same gold and cream fabric as the channel-quilted comforter on the window seat cushions, while the swag and jabot featured the intricately detailed tree of life used for the duvet cover and the brush-fringe pillows. The shirred valance is slubbed Indian silk that is repeated as the jabot lining. Beaded tassel fringe adds another elegant layer to the design.

The adjoining master bathroom window (see the following page) continues the crimson and gold theme, but slightly subdued for an airier feel than the bedroom. An upholstered cornice features swags with handkerchief jabots as accents, with traditional jabots underneath to frame the view. z 58 | wf-vision.com | Nov + Dec 2016

CREDITS PROFESSIONALS: Designers: Amy Yin and Colleen Petrilli, Amy Yin Interiors, LLC, Short Hills, NJ. Workroom & Installer: Edith Wisniewski, Cascades, LLC Bedminster, NJ. Painter: Dean Sickler, Dundean Studios, Summit, NJ. Wallcovering installer: Paul’s Walls, Verona, NJ. Lighting: West Essex Lighting Studio, West Caldwell, NJ. Photography: Joy Yagid Photography, Maplewood, NJ.

SUPPLIERS: Wallpaper: Thibaut, Bellezza in metallic red. Headboard fabric: Kravet, Serenity Silk in Golden Amber. Comforter and window seat fabric: Vervain, Songbird in 03. Duvet face fabric, also used for king shams 20” window seat throw pillows and swag and jabot: Old World Weavers, Villa Cipressi in ivory multi HY 0001 3661. Duvet reverse fabric, also used for shirred valance, jabot contrast lining and bolster pillow accent: Kravet, Serenity in golden amber. Euro shams and 16” square: Scalamandre, Fornarina Damask, Campagna Collection in red. Throw pillow on bed: Lelievre Paris, Odeon in rubiscond. Bolster pillow center fabric: Duralee 15284 in antique gold. Bathroom cornice and swag fabric: Fabricut, Sister Sister in spice. Bathroom jabot lining: Fabricut, Flipper in bouquet. Duvet cord: Fabricade 202500 in autumn. Euro sham braid and cord: Braid: Fabricade 202530 in autumn and 202500 in autumn. King sham and 20” window seat throw pillow brush fringe: Fabricade 202510 in autumn. Bolster pillow braid and cord: Fabricade 202530 in bamboo and 202500 in bamboo. Window treatment tassel fringe: Fabricade 202500 in autumn. Bathroom cornice cord: Brimar 3814WL GPC in 1/4”

Window Fashion Vision | 59

INSPIRE design file

Amy Yin, IDS and NKBA associate member, is the national award-winning owner/design principal of Amy Yin Interiors. The studio focuses on clients who value creative design solutions delivered with personalized attention. It also donates the majority of its profits each year—$100,000 to date—back to the community.

amyyininteriors.com Houzz: AYInteriors Facebook: AmyYinInteriors 60 | wf-vision.com | Nov + Dec 2016

Colleen Petrilli is a graduate of Kean University’s commercial / residential interior design program. She worked in retail design at Macy’s and designed stores for Phillips Van Heusen including those for the Van Heusen, Gant, Izod Cub brands. For the last 15 years, she has been the senior designer at several award-winning NJ residential firms with projects including 20,000+ sf homes.

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INSPIRE history lesson

T r u ly

TI a ME sLe s s

Good design withstands the tests of time.

Publisher Grace McNamara pulled three of her favorite covers from the 1990s and we followed up with the designers responsible— each of whom are still practicing today.

62 | wf-vision.com | Nov + Dec 2016

Dorothy Collins Haag

Dorothy Collins Haag, ASID, IFDA, recently dubbed a “doyenne of design” by Mpls.St.Paul magazine, also served as mentor to many of the editors of Window Fashions, introducing them to her design collegues and providing tips for interesting projects to feature, as well as offering advice and suggestions to publisher Grace McNamara, who became a close friend.

Featured Cover: February 1990 Are there any details you recall about this project you’d like to share?

The client was a wealthy woman who was difficult to work with. She did trust me, however, to determine what worked best in her home. It’s important to always keep yourself educated about current construction techniques and quality products so you can stay a step ahead of your clients.

Looking back, is there anything in terms of the design that you’d now do differently?

The drapery is classic and still would work, but I would update the trim to a more modern style. The selection out there today for trims and accessories is truly inspiring.

How has the design industry changed in the years since this project was published?

The average designer is still afraid of custom window treatments. It’s easy to throw a hard treatment on the window but it doesn’t soften the room and finish the overall design.

There is a lot of value in custom window fashions for any design business.

How have design consumers/clients changed in this period?

Consumers see a lot of cheap design on TV and think that a coat of paint and a sofa from a chain store for $795 is good design. Manufacturers of home furnishings have dropped the ball about educating consumers about good construction and quality in furniture and fabrics. Today’s savvy designer has to realize that consumers can shop sofas but can’t shop custom window fashions because they can’t shop creativity.

Any other thoughts on design you’d like to share?

Educate your customer and let them know you know the quality difference. Inform them that they won’t be changing their custom window treatment like their walls every five years. A classic design is worth the cost it is done well with quality elements in a timeless design.

Window Fashion Vision | 63

INSPIRE history lesson

John Kelly

John Kelly, ASID, founded his eponymous design firm in 1991 and his talents were quickly recognized. He was the recipient of ASID’s Designer of Distinction Award in 1996 and then received the Designer of the Year award in April 1997 for this winning design for a stained glass window.

Featured Cover: April 1997 Are there any details you recall about this project you’d like to share?

The goal was to dress the window while still allowing a view of the stained glass. The transluscent metal mesh shades were accented with narrow “banners”, it was a combination I’d never seen done before.

Looking back, is there anything in terms of the design that you’d now do differently?

No, I think the scale was appropriate for the treatment and there was a certain formality to the treatment that suits the stained glass. Everyone advised me to just leave the window bare, but I believe this design enhances the stained glass.

This was designed for a showhouse and the incoming owner purchased the treatment.

How have design consumers/clients changed in this period?

I think consumers now realize that they have to pay for design expertise, time, talent and experience. Twenty years 64 | wf-vision.com | Nov + Dec 2016

ago people didn’t understand interior designers deserved to be paid, like anyone else, for their education and experience.

Now that consumers can buy almost everything we can, they realize how difficult it is to pull a room together. It’s not just about buying a certain product or fabric, it’s about the skill and experience to pull all those elements together into a cohesive whole.

Any other thoughts on design you’d like to share?

1997 was a great year for me—I won this Designer of the Year award, and my work at this showcase house also won People’s Choice and Designer’s Choice awards. I also served as president of ASID and I was the initial inductee into The Art Institute of Philadelphia’s Interior Design Hall of Fame.

Marie Mouradian

Marie Mouradian, WFCP, won the 1992 Window Fashions Design Competition with this completely customized valance, created for her own kitchen. When she couldn’t find the fabric she wanted in the colors she needed, she decided to create it herself, painting the design to coordinate with the floor, the backsplash and several other accessories in the room Featured Cover: AUGUST 1992 Are there any details you recall about this project you’d like to share?

Winning the award and having it on the cover was a great marketing asset for me—I had the cover framed and placed by the bay windows. The distinction of the award helped separate me from the competition and the valance became my company’s signature.

Looking back, is there anything in terms of the design that you’d now do differently?

The design is still fabulous. A timeless design in classic colors—how could you go wrong with red, white and blue?

The paint held up beautifully but if I was recreating this today, I’d have the design digitially printed!

I would also interline the valance and add micro cord to the edges and maybe a top cord as well. Adding a shade or blind underneath would have prevented the furniture from fading and kept the house cooler.

How has the design industry changed in the years since this project was published?

Clients are much more knowledgeable of the various designs and technology. I did my first motorized window treatment in 1990 and it was over-the-top expensive and complicated.

Now, motorization is practically standard—much easier for me and the clients love it!

How have design consumers/clients changed in this period?

Between Houzz, Pinterest, Instagram, Facebook and other platforms, design inspiration is more readily available than ever, from both interior designers and homeowners.

The downside to all of this accesible information accessible means that some people think it’s easy to pull a room together. Educating clients on the difference between DIY and designed has become necessary. But there will always be those who want a professionally designed space—they know and appreciate the difference.

Window Fashion Vision | 65

Q : I heard about a Somfy commercial with a cat and dog. Where are these commercials running?

A : Somfy’s new brand awareness campaign is running

on YouTube and a variety of other online platforms and magazines. These commercials show consumers how to “Happify Your Home™” with Somfy-powered motorized window treatments. The cat and dog are a fun way to educate the market about the benefits of motorization including energy savings, privacy and convenience. You can view all of the commercials with this link: https://www.somfysystems.com/happify.

Q : My client has wired motors in her shades, but wants to use RTS controls to operate them.

Is that possible or will she need new motors?

A : Good news, your client can operate her existing standard four-wire motors

with Radio Technology Somfy® (RTS) controls. No replacements necessary! Using a universal RTS receiver in line between the motor and the power will allow her to control her existing wired motors with Somfy’s wide range of RTS controls.

Now she can choose from Somfy’s timers, sensors, and broad range of controls to operate her shades so she can enjoy all the convenience and energy saving benefits of motorized window treatments. She can even operate them on the go with the Somfy myLink™ app

Q : What can you tell me about Somfy’s new drapery motor?

A : Somfy is excited to announce our new Irismo™ range of drapery motors for

Pinch Pleat, Ripplefold® and Accordia® type draperies. The Irismo™ complements the Glydea® range to power motorized draperies, providing wirefree and rechargeable drapery motorization options. Both the Irismo™ 45 WireFree RTS motor and the Irismo™ 35 Mini DC low-voltage, plug-and-play motor are easy-to-install, easy-toconceal, and compatible with Radio Technology Somfy® (RTS) controls.

The Irismo™ 45 WireFree RTS motor is our first ever rechargeable, wirefree drapery motor! Now your customers no longer have to worry about replacement batteries, they can merely re-charge the battery and enjoy months of worry-free operation!

Have a question?

Send an email to asksomfy@gmail.com

DeSign &

Workroom

COMpetitions

MEET THE JUDGES

2017

2 0 1 7 D E S IGN CO M P E T I T I O N J U DG ES

BR I A N PAT R I C K F LY N N

Based in Atlanta, GA. Brian designs residential properties as well as sets for television networks, ad campaigns and major online retailers in Atlanta, Los Angeles & NYC. flynnsideout.com

DEB B A R R ET T

Deb’s work has caught the attention of Windows and Walls, Decorating Ideas & Inspired House among others. Deb is a five-time winner of the WF-VISION Design Competition. debbarrett.com

STEP HEN WAYN E PARARO Based in Atlanta, GA, Stephen’s firm Pineapple House is the only design firm to receive ASID’s Design Excellence award 15 years in a row.

Stephen’s work as been featured on CNN, NBC, HGTV & more.

CJ K N AP P

CJ is the owner of Yours by Design, a St. Louis-based interior design firm that creates spaces that are unique – and uniquely yours.

INTERIOR DESIGN • RENOVATIONS • WINDOW TREATMENTS

2 0 1 7 WOR K R O O M J U D G E S

K I PPI O ’ H E R N

Kippi is a textile industry veteran with more than 40 years experience. She is the lead designer & fabricator and co-owner of Sage and Ivy Designs in Pace, FL.

C H R I ST I A DA M S

Owner of Christi’s Windows in Chandler, AZ, Christi is passionate about creating the extraordinary. She placed 1st & 2nd in the 2016 WF-VISION Workroom Competition.

S H ARO N CO P P EDE

Upon arriving in Charlotte 20 years ago, Sharon opened Custom Window Treatments, Inc. Her work has been published in local, national and international magazines.

JO E CA LAGN A

As president of Anthony Lawrence/Belfair, Joe ensures the heirloom & handtailored curtains & upholstery his firm produces live up to their 40-year reputation.

M O N I Q U E BE C KE R

Monique, founder of Becker Home, is an associate ASID, CWTC & WCAA. She was a first place winner at the 2013 WFVISION Workroom competition. becker-home.com.

IWCE-VISION.com/ attendee/competitions

Big The Next INSPIRE on our radar

Thing

It’s been a year of extremes. From the presidential candidates to the weather, we’ve been on a highspeed roller coaster that has manifested itself in opposing decisions and behaviors, from binge-watching our favorite Netflix series to the rise of Neo-Luddism.

The recession-induced minimal aesthetic is evolving into a trend of using extremely luxurious materials meticulously crafted. So it makes perfect sense that the rise of Maximalism in all areas of design is big news.

Look at Old World Weavers’ founder Iris Apfel, shown right, a geriatric startlet at the age 95, who has built a multi-generational cult following as a style guru. Is it any surprise that one of her most quoted remarks—“more is more and less is a bore,” has become more popular than ever?

68 | wf-vision.com | Nov + Dec 2016

Designers are appealing to our desire to decorate, now that we are “consuming” again. There isn’t much subtlety here because it’s the age of social media sharing, and these graphic patterns, colors and over-scaled embellishments are photogenic. The Maximalism trend relates who we are, what we want to show the world, literally, in pictures. So slip on your oversized spectacles, here are a few ways I am seeing Maximalism evolve into interior design. by Jana Platina Phipps

Baroque Fashion

Fall fashion is full of pattern play, multi-media textures, and all-over embellishment.

From royal to bohemian style, this season is a sensual feast reminiscent of the Baroque era with vivid details of grandeur.

OPPOSITE PAGE: Photo of Iris Apfel via S Moda. THIS PAGE from top left: Gucci was this season’s media darling with a daring mix of jacquard silk and brocades overlaid with ribbons and gold bespoke passementerie. Photo via Vogue.com. • Frogs, brooches, badges, embroidery, and velvet ribbon coexist in a single garment on the Dolce & Gabbana catwalk for both casual and formal wear. Some may call this Ungapatchka, a Yiddish word describing something overly ornate, or ridiculously over-decorated. Photos via Vogue.com. NEXT PAGE top and bottom far left: Balmain’s designer, Olivier Rousteing, is famous for his creative, labor-intensive, hand-knotted and ornamented clothing. His devoted followers call themselves the Balmain Army and they are truly dedicated to the cause of embellishment and decoration. Photos via Vogue.com.

Window Fashion Vision | 69

INSPIRE on our radar

Artisinal Decoration

Maximalism in the home is about layers of pattern, color, trim and texture. No surface is left unembellished or unadorned.

Master of interior fabrications, designer Michael Tavano of Marks & Tavano, created this incredible knotted cord shades for his ode to French design for the 2015 Holiday House in New York. “The designs from Balmain were like a really highbrow form of macrame,” said Tavano, “with touches of metal, yet somehow rather than being heavy the effect was quite ethereal. My mind went to the concept of window sheers. I hand crafted these woven rope-twist Roman shades using over 500 yards of trim by Samuel & Sons and some oversized metal beads I’d brought home from India. I see the world returning to a renewed reverence for very refined handcraft that’s only possible with the human touch. It can take a bit longer, but the result has something almost intangible yet distinctive that makes it special.” Photos courtesy of Marks & Tavano. • Right: Pillow designer Deborah Main says, “Maximalism brings out people’s personality…it’s fun…a room comes alive with layers of textiles, trim, gold and especially jewels.” She accomplished this in her Pillow Art by Deborah Main Designs, combining richly detailed vintage fabrics, trim and jewels into stunningly unique designs. Photo courtesy of Deborah Main Designs.

70 | wf-vision.com | Nov + Dec 2016

Window Fashion Vision | 71

INSPIRE on our radar

Color Riot

Color play is one surefire way to achieve Maximalism impact.

The Napoleon III sofas from Belgian furniture maker Du Long et Du Le are definitely not for wallflowers. Pattern and texture play brilliantly together in these striking designs.

The Maximalism trend is good for our business, it means more work and creativity for designers and workrooms as people hunger to decorate again. In addition to being camera-ready, these varying fabrications share an air of nostalgia. The materials aren’t necessarily new, but the ways they are put together are modern. Perhaps in this time of change, politically and otherwise, embellishing is becoming an act of sentimentality that we are eager to wear on our sleeve or sofa. zz

Jana Platina Phipps is well known as a trimmings designer with a refined vision for the use of trims in home furnishings, fashion and luxury DIY. Affectionately called Trim Queen by her clients, she adopted the moniker and launched her blog “Trim Queen Chronicles” in 2013, and now shares inspiration of modern embellishment and creativity daily via her social media channels.

TrimQueen.com Instagram: TrimQueen Pinterest: TrimQueen Twitter: @TrimQueen Facebook: TrimQueen 72 | wf-vision.com | Nov + Dec 2016

Experience WCAA Where you are NEVER in business alone.

Member Benefits at a Glance: · Monthly educational webinars

· Local chapter networking

· Industry discounts and members-only perks

· Free on-line directory listing on WCAA Website

WCAA is the only national non-profit trade association dedicated to the retail window coverings industry and to our membership of designers, decorators, workrooms, installers and dealers.

Enjoy all these benefits and more; join today at www.wcaa.org

INSPIRE on our radar

Body Conscious

There is a new level of body-awareness that goes beyond what size we wear. Atheleisure is set to outsell denim as the casual clothing of choice, wearable tech allows us to measure exactly how much we move, both when awake and asleep and many of us know more about healthy eating habits and dietary options than professional nutritionists did a decade ago.

The result is an increasing number of people who know exactly how their body works—by tracking their own healthy and wellness data and then making the necessary decisions to optimize those results. • This obsession with health goes beyond the physical—there are many popular exercise plans to improve mental health as well, and activities that sharpen the mind as well as the body will continue to grow in popularity. • This new body awareness is being reflected in streamlined silhouettes, often with textures that simulate skin and bones. Differences between clothing and bodies will become blurred while the physical aspects—muscle, skeletal structure, veins, etc. becomes articulated. z

by Hilde Francq

74 | wf-vision.com | Nov + Dec 2016

Window Fashion Vision | 75

INSPIRE on our radar

Anatomy

With a color palette that references everything that makes up the body—from blood and bones to skin and hair, this trend will manifest through anatomic forms, molecular structures and transparent materials and effects. Additional themes include: • vertebral columns and supports • friction ridges, like fingerprints • nude fabrics and leathers • microscopic views • fluidity and flowing movement • second skin layering

76 | wf-vision.com | Nov + Dec 2016

Hilde Francq, a member of the Color Marketing Group first realized the power of color when she introduced prints and color to children’s bicycles—and they sold like hot cakes. Convinced of the power of color and trends and wanting to share that knowledge with others, she started her own firm, based in Antwerp, Belgium and now works with a range of international clients in the home, beauty and fashion industries.

FrancqColors.be Instagram: francqcolors Pinterest: francqcolors Facebook: francqcolors Window Fashion Vision | 77

ONA DRAPERY Hardware

Product Showcase

Ona Drapery Hardware Company is your source for custom made drapery hardware.

From contemporary to traditional, we offer an extensive selection of styles and finishes. We manufacture every rod set to order using only premium heavy gauge steel, wrought iron, crystal and more. Custom curving is available for all rod profiles. Be sure to look at our new Acrylic Rods, Art Glass finials and Polished Chrome finishes in addition to our popular French Rods and ONAVERSE™ Iron Cord Traverse Rods. We pride ourselves on quality workmanship, timely delivery and customer satisfaction. Select Ona Drapery Hardware and order with confidence.

For a free catalog please call 800/231-4025 or visit our website at www.onadrapery.com.

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QMotion offers the only automated window treatments that can be operated by hand, remote or smart device. Our automated shades can now be fully integrated into your current home automation system using 2-way communication with ZigBee HA1.2.

Visit QMotionShades.com or call 877-849-6070.

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Uni-Soleil

Providing quality products at competitive pricing from our Florida warehouse. Custom sourcing available. Plastic bead chain in rolls or continuous loops; numerous colors in all lengths, nickel plated and stainless chain in rolls and continuous loops in all lengths, stop balls, connectors, safety devices, c-clips, alligator clips, tassels, lift cord, vertical components, cord locks, and the easy-to-fabricate, low-profile Sure-LiftÂŽ Roman Headrail System for shades up to 50 lbs. Get our new catalog!

Uni-Soleil new roller clutch are smoother, easy go and much quieter. With complete range of roller collection in the world with USA patent, we can advance your roller blind to high end class. The standard colors are in white, black, ivory, grey and brown. We offer full solution in window blind industry. Please contact Uni-Soleil sales@uni-soleil.com.tw or visit www.unisoleil.com.tw for further information.

Contact: Surewin@optonline.net, tel: 239/362-3342, fax: 239/362-1383 78 | wf-vision.com | Nov + Dec 2016

INSPIRE throwback When was this treatment published? Are there clues to be found in the color scheme?

Or the design, particularly that shirred mock shade? Let us know your best guess on our Facebook page and you could win an exhibit hall pass and free seminar at IWCE!

80 | wf-vision.com | Nov + Dec 2016

S mple T uch

S mple T uch

®

®

The Best System for Blinds & Shades • A motorized shade or blind at a reasonable price.

• Wand control allows for easy access • Programmable to favorite positions • Easy to operate - No more lost remotes • Precise adjustment for light control and closure • Tilt adjustment for just the right amount of light • Longer lasting lithium batteries & 120 v adaptors available for purchase

window fashions

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döfix No Sew, Inc. • 1947 Ironway Dr • Sanford, MI 48657 • Tel 800-962-8983; 989-687-7999 • www.dofix.com

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