WGBH Annual Report 2012-2013 by WGBH Educational Foundation

annual report 2012 | 2013

wgbh: the p wer of public media WGBH WAS FOUNDED ON A SIMPLE BUT PROFOUND PRINCIPLE: TO HARNESS THE POWER OF MEDIA TO SERVE THE PUBLIC INTEREST. TODAY, THE POWER OF PUBLIC MEDIA, AND WGBH’S UNIQUE ROLE AS A LEADING PRODUCER AND BROADCASTER SERVING OUR NATION AND OUR REGION, HAVE NEVER BEEN MORE IMPORTANT. Filmmaker Ken Burns said it best on a recent visit to WGBH: “No one else is doing the kind of things we’re doing—the best children’s programming, the best science, the best public affairs, the best drama, the best history. And we do it without commercial interruption and with a very, very deep dive into our subjects.” This doesn’t happen by accident. As the media landscape continues to rapidly evolve, WGBH is adapting and capitalizing on new-media opportunities. We’re expanding our reach and impact…leveraging the full value of our editorial assets…and initiating dynamic, creative partnerships to deliver powerful stories that touch people’s lives, expand their horizons, and help them navigate our complex, interconnected world as citizens and lifelong learners. Our mission and goals are clear, and critical:

wgbh chair amos b. hostetter, jr. and wgbh president jonathan c. abbott

LEAD THE NATION IN CREATING EXCEPTIONAL EDITORIAL CONTENT AND EXPERIENCES As the single largest producer for PBS on television and the Web and a major supplier of public radio programming nationwide, WGBH will continue to invest in our signature series while supporting a robust pipeline of new productions. In 2012, we launched a number of multi-part specials—from Nova’s Hunting the Elements to Frontline’s Money, Power & Wall Street—along with two new national television series: Broadway or Bust and Market Warriors. We also expanded our distribution outlets and partnerships. WGBH acquired the Minnesota-based public radio powerhouse PRI, Public Radio International, our longtime co-producer on The World. We’re thrilled to team up with PRI to foster fresh voices and grow the range and diversity of programs for stations around the country. This new partnership will allow us to increase the impact of public media across all platforms in even more creative ways. EXPAND OUR SERVICE TO OUR REGION With five regional television services, three radio services, and multiple online channels, WGBH is New England’s leading public broadcaster. Every month, millions of people turn to us for programs that reflect the interests and issues that matter to our region. But we’re determined to do more. We’re increasing our production of local content across platforms, including our newly combined television/radio/online public media news service. And we’re expanding our geographic community. This year, we formed a relationship with New Hampshire Public Television that strengthens our respective television services while capitalizing on economies of scale around operations and fundraising.

OPTIMIZE DIGITAL CONTENT FOR MAXIMUM REACH AND IMPACT More than ever, audiences control when, where, and how they access information, education, and entertainment, and WGBH is there, delivering our distinctive, high-quality content on air, online, on YouTube, iTunes, Netflix—for iPads, smartphones, and emerging mobile devices of all kinds. Today, our production units are simultaneously creating Web-original content and short-form videos to expand and deepen audiences’ experiences, whether it’s our online engineering series for teens, Design Squad Nation (which this year took home a special Emmy® Award) or Antiques Roadshow’s individual video appraisals, now searchable and available for viewing by category or object. It’s a new media world, and we’re bringing our talents to the table. RESHAPE EDUCATIONAL MEDIA FOR THE DIGITAL AGE WGBH has a long history of creating educational media for classrooms nationwide. Today, we’re giving teachers, students, and families the curriculum-based, media-rich content they need to galvanize learning. In partnership with PBS, we launched PBS LearningMediaTM, a free educational online service (which builds on our groundbreaking Teachers’ Domain) that public television stations in 42 states now are offering to educators. We’re also the Commonwealth’s digital media partner on two ambitious federal Race to the Top initiatives that are reshaping learning for the 21st century. From Nova’s Elements iPad app to Martha Speaks’ vocabulary-boosting iPhone games, we’re creating digital tools that help children learn and that parents and teachers trust.

#1 WG BH I S T HE S I N G L E L A RG E ST P RO D U CE R FO R P BS O N T EL EV I S I O N A N D T H E W EB

SUPPORT A VIBRANT, MISSION-DRIVEN CREATIVE COMMUNITY Many of the most talented producers working in television, radio, and the Web today call WGBH home. “There is no place in the world that would make a film like Frontline’s The Choice other than WGBH,” says longtime Frontline producer Michael Kirk. “No one else has the imperative, the mandate, the resources, and the will to support this kind of programming.” Sustaining an environment that supports creative talent remains our highest priority. None of this would be possible without you. We are grateful for the skilled leadership of our boards, the generosity of our members, funders, and volunteers, and the talent and dedication of our staff for their commitment to WGBH and the power and potential of public media.

Jonathan C. Abbott president and ceo

Amos B. Hostetter, Jr. chair

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education front and center F

ROM POLICY MAKERS TO SCHOOL LEADERS, TEACHERS, AND FAMILIES, AMERICANS

ARE ADDRESSING THE NEED FOR TRANSFORMATIONAL EDUCATION REFORM. THE STAKES ARE HIGH FOR THE FUTURE OF THE NEXT GENERATION, AND PUBLIC MEDIA IS COMMITTED TO DOING MORE. WGBH IS DEPLOYING ITS KNOWLEDGE AND RESOURCES ON TWO CRITICAL FRONTS: AS LEADERS IN CHILDREN’S EDUCATIONAL MEDIA, WE ARE WORKING ELBOW-TO-ELBOW WITH EDUCATORS TO CREATE INNOVATIVE CURRICULA. AND AS JOURNALISTS, WE ARE HEIGHTENING AWARENESS AND HELPING INFORM SOLUTIONS.

Tackling the Dropout Crisis

ne in four US high school students fails to graduate—with a ripple effect that weakens our economy, national security, and social fabric. WGBH’s Frontline has trained its powerful lens on the dropout crisis, helping launch a national conversation about this all-important issue. Our efforts are part of a national, multi-year campaign—American Graduate: Let’s Make It Happen— supported by the Corporation for Public Broadcasting. Dropout Nation, Frontline’s 2012 two-hour chronicle of life at Houston’s Sharpstown High School, galvanized public interest through real-life stories of what it takes to keep at-risk kids in high school until graduation. Frontline’s short film Middle School Moment took viewers through the corridors of Middle School 244 in the Bronx, where the early identification of dropout-prone students is making a real difference. Both documentaries demonstrate the need for comprehensive, personalized support from teachers and staff. To broaden the impact of these films, WGBH put its muscle behind a significant outreach effort. We collaborated with an American Graduate network of 75 public broadcasting stations in 30 states and developed educational materials for community screenings. In partnership with City Year, we hosted an interactive virtual screening of Middle School Moment for the organization’s national affiliates. We also raised awareness locally, with a seven-hour television broadcast that helped viewers connect with community resources, and an 89.7 WGBH special report on a dropout intervention program at Brockton High School.

42% OF HOUSEHOLDS

THAT WATC H WGB H’S C HILDRE N’S S E RIE S ARE AFRICAN AMERICAN OR H I S PA NI C —AN IM P ORTANT, U NDE RS E RVE D AU DIE NC E

1 FANS MILLION

HAVE J OINE D A RTHU R’S FAC EB O O K PAGE, GIVING THE WGB H LITE RACY S E RIE S THE LARGE ST FAN B AS E AM ONG P B S K IDS ’ S HOWS

86% smart and smarter High School Quiz Show, WGBH’s high-octane academic challenge program for teams from across Massachusetts, is back and bigger for Season 4. The Bay State winner will face off against the victor of New Hampshire Public Television’s Granite State Challenge. And the learning opportunities don’t stop there: a pilot video production apprenticeship gives Boston Public School students and City Year corps members the skills to create short videos that build excitement around the show.

O F PA RENTS

WHOSE CHILDREN WATC H WGB H’S CURIOUS GEORGE, AMERICA’S TO P-RATED T V S ERI ES FO R K I DS 2 TO 5, ARE M ORE COM FORTAB LE HE LP ING THE IR C HILDRE N LE AR N SCIENCE/MATH CONCEPTS

“ I KNOW I’M A BETTER TEACHER. . .” California high school science teacher SCOTT KUTZ says his teaching career changed course when he attended a conference showcasing Design Squad, WGBH’s award-winning engineering series for tweens and teens. Kutz credits the series with giving him the media tools he needed to engage his students in hands-on problem solving. It even led him to introduce a new course at his school, with impressive results. One of his students was so excited about Kutz’s Design Squad-inspired approach that she designed and built a self-composting harvest bin that took top honors in a statewide competition. “I know I’m a better teacher now that we have Design Squad in our curriculum,” he says. “It’s opened students’ minds to a new world of learning.” Now Design Squad Nation, WGBH’s Web spin-off from the TV series, is inviting kids to connect with engineering via their individual passions—from fashion to sports to cars—and to advance from “Newbie” to “Phenom” status by contributing their ideas and creations to the Design Squad Nation website. In 2012, the Web series picked up an Emmy® Award for its innovative approach.

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education front and center

1,750,000+ ST UDEN TS WITH DISAB ILITIE S CAN BENEFIT FROM ACCESSIBLE RESOURCES ON P B S L E A RN I N G ME D I ATM THANKS TO WGBH’S G RO U ND BRE AKI N G WORK IN MEDIA ACCESS

Partners in Education

GBH has a long history of creating educational media for use in classrooms. When Teachers’ Domain, our acclaimed online library of multimedia resources for classrooms, recently joined forces with PBS’s educational online efforts to launch PBS LearningMediaTM, we took our commitment to a whole new level. The ambitious, free online service aggregates the highest-quality, curriculum-based public media content— much of it gleaned from WGBH’s own productions—and delivers it to PreK–16 teachers via an innovative digital platform. One year after its launch, the new service is thriving. More than 500,000 busy, budget-constrained teachers in 42 states, including Massachusetts, can now call up thousands of on-demand digital resources to capture students’ interest and improve performance. It’s no wonder then that when Massachusetts competed successfully for two federal Race to the Top grants aimed at raising student achievement, it turned to WGBH to be its media partner. WGBH is now working with teams of educators to organize and develop multimedia resources for more than 100 curriculum units for grades K–12 in math, science, social studies, and English language arts. We also are helping the Commonwealth develop its first-ever, easy-to-use online hub of curriculum-based multimedia resources for educators and parents of kids through age five. Today, WGBH is capitalizing on our educational expertise and media-rich archive to create the digital resources that educators want, students need, and families trust.

smart apps After the ﬁrst iPhone app for Martha Speaks, WGBH’s popular language-skills series for young children, was shown to give kids a 31-percent vocabulary boost, we developed two more. The Martha Speaks Story Maker for the iPhone helps kids turn words into stories, and the Martha Speaks Word Spinner for the iPad uses interactive games to increase vocabulary, while giving the whole family a chance to get in on the fun.

42 STATES O F F E R P BS L E A R N I N G M E D I A TM TO ED U CATO R S T H RO U G H T H EI R PU BL I C T EL EV I S I O N STAT I O N S

history here and now Powerful Storytelling

e’re removed from the Civil War by a century and a half. But thanks to the insight and innovation of WGBH’s American Experience, millions of Americans feel a personal connection to the events and legacy of the war that nearly sundered the Union. Death and the Civil War premiered on PBS in September 2012 to mark the 150th anniversary of the Battle of Antietam—the bloodiest day in American history, when 23,000 Union and Confederate troops were killed, wounded, or listed as missing. The film, based on a prize-winning book by Harvard President Drew Gilpin Faust and lauded as “wrenching and riveting” by The New York Times, brought history home to a nation still wracked by war. This powerful link prompted the National Endowment for the Humanities to commemorate Veterans Day with screenings of Death and the Civil War and panel discussions that brought veterans and their families together with representatives of service academies and liberal arts institutions. The ultimate goal: creating stronger educational support for returning service members. In January 2013, the 150th anniversary of the signing of the Emancipation Proclamation, our three-part series The Abolitionists delved deep inside the passionate movement to end slavery—the fatal flaw in the fabric of our republic that led to the Civil War. The series interweaves drama with traditional documentary storytelling to bring to life the individual struggles of five men and women who prayed, fought, and wrote to abolish slavery.

all over the map

WGBH is innovating on many fronts to connect past and present. Take American Experience’s Abolitionist Map of America, an interactive website and iPhone app that contains geo-tagged photos and documents drawn from our partner museums, libraries, archives, and PBS stations, as well as clips from The Abolitionists.

ILLIAM FAULKNER ONCE SAID, “THE PAST IS NEVER DEAD. IT’S NOT EVEN PAST.” TIME AND AGAIN,

WGBH HAS UNLOCKED THE PAST—WITH ITS NUANCES AND CONTINUING IMPACT—FOR AMERICANS OF ALL AGES AND INTERESTS. HOW WE DO THIS IS SIMPLE TO SAY, AND NEARLY IMPOSSIBLE TO REPLICATE: THROUGH ORIGINAL RESEARCH, CONSUMMATE STORYTELLING, AND FRESH APPROACHES.

5.7

MI L L I O N V I EWERS WATC H ED T H E I N I T I A L BROA D CA ST OF DE ATH A ND THE C I V I L WA R, W I T H N E A R LY 59,0 0 0 O NL I NE V I EWS OVE R T H E N EXT FO U R W EEKS WG B H AN N UAL R E P O RT 2 012 | 2 013

arts & culture amplified T

HE ARTS AND CULTURE SPEAK TO OUR DEEPEST YEARNINGS. DRAMA, MUSIC,

DANCE, LITERATURE, THE VISUAL ARTS, CRAFTS. THEY HELP US EXPRESS OURSELVES, LEARN MORE ABOUT OUR WORLD, EXPERIENCE JOY, AND TRANSCEND CULTURAL DIFFERENCES. WGBH OFFERS EVERYONE ACCESS TO THE BEST OUR CULTURE HAS TO OFFER. NATIONAL AUDIENCES THRILL TO THE PROGRAMS WE PRODUCE FOR PBS. IT’S THE SAME STORY CLOSER TO HOME, WHERE WE REGULARLY SHINE A SPOTLIGHT ON BOSTON AND NEW ENGLAND’S EXTRAORDINARY CULTURAL BOUNTY.

17.1 MILLION

V I EWERS T U N E D I N SEASON 2 OF DOW N TON A B B EY

Phenomenal Appeal

150,000+

GBH’s Masterpiece sweeps audiences up in the timeless appeal of great drama—compellingly told, superbly acted, and sumptuously designed. Downton Abbey on Masterpiece has become a cultural phenomenon, inspiring fashion, entertainment, and popular taste while drawing raves from critics and fans, including a couple who live in the White House. The series has shattered Masterpiece records for television viewing, video views, and Twitter buzz. Among Downton Abbey’s awards—nearly enough to fill the great house itself—nine Primetime Emmys® and a Golden Globe® take pride of place. Another WGBH-produced phenomenon is Antiques Roadshow. Its winning combination of arts and history lesson, treasure hunt, and human drama is irresistible to its devoted followers, who have made it PBS’s most-watched primetime series and a must-visit Web and Facebook destination. Even Boston’s Mayor Thomas Menino is a fan—one of thousands who queued up for Roadshow’s 2012 stop in Beantown. (The value of the city-owned painting toted by the hopeful Mayor? $45,000–$50,000.) Success breeds trust…and the launch of two new WGBH-produced PBS series in 2012. Roadshow spawned Market Warriors to highlight competition and commerce in the antiques world, while Broadway or Bust pulled back the curtain on extraordinary young performers and dedicated coaches. The three-part series followed 60 finalists—chosen from 50,000 contestants—to the Great White Way, where they competed in the National High School Musical Theater Awards. Audiences and critics came away inspired by their talent, their stories, their drive, their camaraderie—the drama was truly in their dreams.

cooking, creativity, and culture Since the days of Julia Child, cooking has always been something more on WGBH. On Simply Ming, which toasted its 10th anniversary in 2012, super chef Ming Tsai poses the same question we all ask ourselves every day: What’s in the fridge, and how can I turn that into dinner? The masterful Ming teaches us not only about food, but about the creative process itself. Food also is a window into cultures, as the diverse restaurateurs on our new local TV show Neighborhood Kitchens make deliciously clear.

V I EWS I N 2 01 2 O F WG BH M U S I C’S V I D EO CH A N N E L S F EAT U R I N G L I V E- F RO M -WG BH PER FO R M A N C ES AC ROSS G EN R ES : C L A SS I CA L , JA ZZ, C ELT I C , I N D I E, FO L K

Celebrating the Local Scene

roviding a wider stage in celebration of our region’s vibrant arts scene has been constant to WGBH’s core mission, from Arthur Fiedler to Eric Jackson. In 2012, that stage grew even larger, with Boston’s first-ever Summer Arts Weekend, a collaboration between WGBH and The Boston Globe, presented by Citizens Bank, that drew a diverse crowd of 17,000 to Copley Square. Who else but WGBH would pair up-and-coming classical trumpeter Alison Balsom with indie-folk diva Suzanne Vega? Or program both the Preservation Hall Jazz Band and a Baroque Brunch with popular Classical New England host Laura Carlo? WGBH also is connecting performers and audiences through timely stories by Jared Bowen, Boston’s only full-time TV arts reporter and the winner of the Massachusetts Cultural Council’s 2013 Commonwealth Award in media. And we celebrated the 10th anniversary of what has become a beloved regional tradition: Brian O’Donovan’s popular Christmas Celtic Sojourn concerts. More than 10,000 attended this year’s event at five venues across New England. And then there’s Goat Rodeo: world-renowned, Boston-based cellist Yo-Yo Ma’s musical collaboration with string virtuosos Chris Thile, Stuart Duncan, and Edgar Meyer. The foursome played their genre-transcending fusion of classical and bluegrass at a Celebrity Series of Boston-produced concert at the House of Blues, and WGBH was there to capture every note for a PBS special, The Goat Rodeo Sessions Live!, while simultaneously beaming the show out to 400 movie theaters nationwide.

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news from all angles I

N A WORLD WHERE WHAT PASSES FOR NEWS IS LARGELY A STEW OF PERSONALITIES,

POLLS, AND “GOTCHA” MOMENTS, PUBLIC MEDIA OFFERS MORE. WGBH PROVIDES CRITICAL CONTEXT FOR THE NEWS—IN-DEPTH PERSPECTIVE AND OBJECTIVE ANALYSIS THAT ELUCIDATE THE MOST IMPORTANT ISSUES OF OUR TIME. OUR INVESTIGATIVE REPORTING CHALLENGES THE POWERFUL FROM SYRIA TO MONTANA. WE BUILD BRIDGES BETWEEN AMERICANS AND THE REST OF THE WORLD’S PEOPLE. AND WE COVER THE STORIES THAT TRULY MATTER, HERE IN BOSTON AND ACROSS NEW ENGLAND.

2.5 MILLION

Around The World

L I ST E N E R S T U N E I N PR I ’S T H E WOR L D® EV ERY W EEK

ow do you make sense of a complex, rapidly changing world and America’s place in it? For 2.5 million listeners here in New England and across the country, the answer is PRI’s The World®, WGBH’s award-winning daily international radio series (co-produced with PRI and the BBC World Service) carried by more than 300 public stations nationwide and online at theworld.org. Every day, The World’s on-the-ground reporters seek out stories that transcend borders and boundaries—stories that would otherwise remain untold. Case in point: its 2012 five-part series Cancer in the Developing World. America has waged war on cancer for more than 40 years, but in developing countries, the fight has barely begun. The series starts with a compelling question: What political, cultural, and logistical obstacles make tackling cancer so difficult across most of the globe? Listeners meet a Ugandan physician who until recently was the only oncologist in his nation of 30 million people. They hear about a low-cost cervical cancer test being rolled out in India that has the potential to save the lives of tens of thousands of women there each year. They discover the insidious link between infectious diseases and cancer, and meet the scientists in the US and Africa who are working to unravel how viruses and bacteria cause malignancies in an effort to break that deadly cycle. The World’s distinctive reporting continues online, with multimedia stories, podcasts, and its popular Geo Quiz and Global Hit features that together extend The World’s impact and reach, drawing more than 300,000 unique visitors every month.

the greatest olympians you’ve never seen It happens every two years: the torch, the stadiums, the crowds, the elite athletes from around the world. No, not the Olympics, but another signiﬁcant global event: the Paralympic Games. In 2012, WGBH gave PBS its ﬁrst Web-original documentary series in Medal Quest, an unprecedented view of world-class athletes with physical disabilities (military veterans among them) training and competing for the gold, silver, and bronze.

following the money You want to get a handle on the economy, including the 2008 financial meltdown, yet you’d be hard pressed to define a credit default swap. Frontline is there for you, with Money, Power & Wall Street, its epic four-hour 2012 investigation that takes you into the belly of the crisis, through the inner workings of the big banks, the regulators, the fledgling Obama administration, and the biggest government bailout in US history.

1.75 MILLION

Frontline offers you the chance to take an even deeper dive into such online content as a searchable video archive of 17 of the full original interviews behind the series. This is just one example of how the signature WGBH series has expanded its online and social media initiatives to give greater visibility and a longer life to the concepts and stories embedded in its long-form ﬁlms—all part of a commitment to provide the information and analysis that give you a profoundly deeper understanding of critical issues. It’s a difference the public appreciates: in the past year alone, Frontline’s online video viewing grew 40 percent.

U NIQU E VIS ITORS TU RNE D TO FRONTLINE’S WEB S I T E DU R I N G THE M ONTH B E FORE THE 2 01 2 P RE S IDE NTIAL E LECTI O N WG B H AN N UAL R E P O RT 2 012 | 2 013

news from all angles

170,000+

Hyperlocal and Far-Reaching

BOSTON-AREA VIEWERS WATCH GRE AT E R BOSTON EVERY MONTH

here’s a new newsroom at WGBH, one that brings together the talent and resources of our radio, TV, and digital news teams to focus on the stories that matter to our region and world. Stories like those covered in our fall 2012 30 Issues in 30 Days series that looked at everything from the politics of climate change and the implications of rising water temperature on New England’s economy and coastline, to the challenges of funding education in the Bay State. WGBH News brought these stories home to audiences across all platforms, throughout the day: from our local Morning Edition hosted by Bob Seay, to our midday local radio/online talk show Boston Public Radio with Callie Crossley, to our weeknight public affairs television series Greater Boston with Emily Rooney. We’re also uncovering important stories, like senior reporter Phillip Martin’s award-winning investigative series on human trafficking. Smuggling of human beings for purposes of forced labor and sexual exploitation now is the third largest source of profits for international organized crime, behind only drugs and guns, according to United Nations and State Department reports. And it’s happening right under our noses. 89.7 WGBH’s Martin recently teamed up with The World, Marketplace, Public Radio Exchange, and The Huffington Post to present a multi-part public radio investigation of human trafficking and the people who are working to end it. The investigation took Martin from Boston to Bangkok to reveal a crime epidemic hidden in plain sight. Big stories with a hyperlocal focus, and far-reaching implications…only on WGBH News.

widening the tent World Channel, WGBH’s expanded national TV and Web service, offers the best of PBS news and nonfiction programming along with unique series like AfroPop and Pacific Heartbeat. World also produces original series like America ReFramed, independent films by, about, and for communities of difference. And partnering with World deepens our longstanding local TV/Web series Basic Black’s exploration of provocative topics, from the phenomenon of “hipster racism” to atheism in communities of color. 10

57% GROWTH

I N L I ST EN ER S H I P (A M O N G A D U LTS 2 5 TO 5 4 ) FO R O U R M I D DAY LO CA L N EWS PRO G R A M M I N G I N 2 01 2 CO N F I R M S 89.7 WGBH’S WIDESPREAD APPEAL

classical

hours a day

An Ever-Deepening Partnership

GBH’s partnership with the Boston Symphony Orchestra began the day we signed on the air in 1951. This powerful legacy also is a roadmap for Classical New England’s future, as we continually deepen our relationship with the BSO to enrich the experience of listeners. Our organizations have joined forces to make concert broadcasts of the BSO at Symphony Hall and Tanglewood, and of the Boston Pops Orchestra, accessible to more people in more places, and in more ways, than ever before. This year, Classical New England partnered with public radio stations in Maine, Vermont, Connecticut, and upstate New York to bring syndicated BSO broadcasts to their listeners. And classical music lovers around the world now can enjoy expanded access to BSO live concerts—free and on demand, online at both WGBH and the BSO for up to a year after the original performance. We also are piloting an unparalleled audiophile experience via our BSO Concert Channel. This high-bitrate, uncompressed online channel offers an around-the-clock stream of BSO concert broadcasts— making WGBH the first public media service in the nation to provide a continuous, premier-quality audio stream of live concerts by one of the world’s great orchestras. No matter how and where they listen, BSO concert audiences are greeted by the new WGBH hosting duo of Cathy Fuller and Ron Della Chiesa, whose knowledge and rapport enhance the performances.

watch your radio!

Music may be an aural art, but the making of it is deﬁnitely a visual—and visceral—experience. WGBH captures the energy of live performance from our Fraser Performance Studio in HD video as well as in sound. Today, a growing audience is clicking on these shortform videos on WGBH’s Vimeo and YouTube channels, as well as classicalnewengland.org to see the virtuosity and athleticism of top-ﬂight musicians.

LASSICAL MUSIC IS A UNIVERSAL LANGUAGE, ONE WITH A DISCERNIBLE NEW ENGLAND ACCENT. WGBH

HAS BEEN SHARING OUR REGION’S CLASSICAL RICHES FOR MORE THAN SIX DECADES. IN THAT TIME, WE’VE SEEN AN EXPLOSION OF OUTSTANDING TALENT AND VENUES. NO WONDER WGBH HAS GREATLY EXPANDED OUR CLASSICAL NEW ENGLAND SERVICES. THROUGH BROADCAST, SYNDIAUDIENCES EVERYWHERE WITH THE BEST FROM AROUND

1.67

THE WORLD AND HERE AT HOME, EVERY SINGLE DAY.

MILLION

CATION, AND ONLINE CHANNELS, WE’RE CONNECTING

U NIQU E STRE AM IN G S ESS I O N S A N N UA L LY G I V E C L A SS I CA L NE W E NGLAND, W I T H I TS S I X M U S I C C H A N N EL S , O N E O F THE L A RGEST O NL I N E AU D I E N CE S FO R C L A SS I CA L M U S I C IN ALL OF P U B LIC R A D I O WG B H AN N UAL R E P O RT 2 012 | 2 013

science & technology demystified S

CIENCE AND TECHNOLOGY HAVE ENORMOUS IMPLICATIONS FOR HOW

WE LIVE IN THE 21ST CENTURY. MATTERS AS CONSEQUENTIAL AS THE HEALTH OF THE PLANET HANG IN THE BALANCE. CONCERNED AND INQUISITIVE PEOPLE ARE HUNGRY FOR VALUABLE SCIENCE INFORMATION, AND THEY ARE WOEFULLY UNDERNOURISHED BY MOST MEDIA. FOR NEARLY FOUR DECADES, WGBH’S NOVA HAS BEEN TELLING STORIES THAT DEMYSTIFY SCIENCE WHILE HONORING ITS GLORIOUS COMPLEXITY.

Mission-Critical Science Reporting

hen NASA was planning its critical—and risky—2012 mission to Mars, it knew it could trust WGBH to tell the story. The space agency gave Nova behind-the-scenes access—long before the fate of the expedition could be known— to create Ultimate Mars Challenge, a comprehensive look at the building, launching, and landing of Curiosity, the largest and most sophisticated rover ever sent to another planet. And after the successful touchdown, Nova viewers were treated to the first images Curiosity sent back to Earth, unlocking new secrets from the Red Planet. But science also is a down-to-earth enterprise, and for those who want to get their hands into it, there’s no better entry point than WGBH’s magazine series Nova ScienceNow. David Pogue, the dynamic New York Times technology reporter, is equal parts zany and knowledgeable as the popular series’ new host. Want to boost your brainpower? Understand the science of deliciousness? Test your navigational wits against a pigeon? This is the place. Nova also gives science fans two new digital destinations: one for students, the other for science enthusiasts. Nova Labs is a Web-based project where teens can participate in active science research using online data—and imagine themselves in scientific careers. In 2012, we launched the first two labs, Sun and Energy, giving students the tools to predict solar storms and design renewable energy systems. And Nova is re-imagining its website, creating a broad-based forum for in-depth reports by top scientists and science journalists. More science stories, 24/7, from the most trusted science series on television.

thumbs up, hands down The quality of Nova’s science programming makes it the hands-down audience winner —outperforming all its prime-time cable competitors among men 35 to 64, and outpacing the Discovery Channel by more than 125 percent.

330,000 DOWNLOADS

TE STIF Y TO THE P OP U LARIT Y OF THE FI RST N OVA I PA D A PP, W HIC H TU RNS THE E X P LORATION OF THE E LE M E NTS INTO A GAM E

NOVA IS THE L EA DI NG V I DEO RESOURCE USED IN SCIENCE C LASS ROOM S NATIONW IDE , AND THE H I GH EST-RAT ED SCIENCE SERIES ON TELEVISION

MILLION

V I EWERS O N AV ERAGE TUNED IN NEW EPISODES OF NOVA IN 2 01 2

“ YOU SEE THE BLOSSOMING INTEREST IN SCIENCE. . .” GEOFF BLOSS and his wife faced a common parental dilemma: How to entertain the kids during rainy vacation days at the beach? By channel-surﬁng happenstance, they discovered The Elegant Universe series from Nova and decided to give it a try with their four- and seven-year-old boys.

Much to their amazement, the Blosses found their sons not merely entertained, but transﬁxed. Even more surprising, the Nova ﬁlms proved to have a lasting effect. Over several weeks, both boys erected what Bloss calls “altars to science” in their rooms. The sevenyear-old began explaining the potential for a multitude of dimensions in the universe, using an analogy from the series—and announced his intention to become a physicist. “ You see the blossoming interest in science and space,” says Bloss, “and that gives you a tiny glimpse of what your children could become. It’s changed how my wife and I talk with our kids and the ideas we try to engage them with.”

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fiscal update fy12 S W IT H A YE ARLY FE DE R AL I N VE STME N T OF

$1.35 PER AMERICAN

PER YEAR WGBH AND PUBLIC STATIONS N AT I O NWI D E RETUR N SIX T I ME S TH AT AMO U N T IN P RO G R A MS A N D SE RV IC ES

trong community support combined with careful fiscal management enabled WGBH to successfully balance its operating budget for the 32nd consecutive year. In the face of a rapidly evolving media environment and a sluggish economy, WGBH’s disciplined commitment to fiscal prudence, public service, and editorial integrity kept us on track. Our proactive, dynamic budget review process helped us achieve strategic, though difficult, reductions that ensured the preservation of our programs and services. This prudent fiscal approach allowed WGBH to maintain its position among the nation’s leading public media organizations— as a major producer of high-quality programs and content for TV, radio, the Web, mobile devices, and other media; as a provider of media access services for people with vision or hearing impairments; and as an originator of educational media for teachers, students, and parents. Our program services for New England-area audiences were supported primarily by viewers and listeners, regional businesses, and federal Community Service Grants from the Corporation for Public Broadcasting. Program venture funds garnered from previous capital campaigns and other sources augmented major individual contributions to provide bridge funding, enabling WGBH to move forward with the development of new productions for local and national broadcast as well as our digital channels and services. Even in challenging economic times, we were successful in securing funds for the first season of two new national TV series: Market Warriors and Broadway or Bust. We expanded the scope of our regional series, High School Quiz Show, to include a production apprenticeship for Boston Public School students and City Year corps members, and entered into a partnership with our fellow public station, New Hampshire Public Television, to leverage the strengths and efficiencies of a pioneering regional model for the public broadcasting system. Our national productions for television and the Web were funded primarily by directed grants from corporations, foundations, government agencies, and PBS stations. Our media access technologies for people with disabilities were supported by strategic partnerships, federal grants, and the sale of services.

FISCAL OUTLOOK WGBH will continue to monitor expenses and resource allocations carefully in FY13. Our budget reﬂects a responsible balance between managing expenses to match available revenue and retaining our capacity to meet the demand for new programs, emerging technologies, and regional services. Generous membership support allows us to continue to provide valuable services to audiences across New England. Grants from foundations, corporations, government agencies, and public broadcasting entities enable us to produce programs, websites, and new-media applications for the nation…and world. Thanks to all our supporters for your generous contributions.

FY12 SOURCES OF FUNDING

OPERATIONS: SOURCES AND USES

foundations

Sources

corporation for public broadcasting

FY12

FY11

service revenue

$103,210,000

$100,568,000

program funds

Grants and contracts

31%

Contributions from individuals

23,615,000

23,910,000

government agencies

Community Service Grants (CSGs) from Corporation for Public Broadcasting

7,423,000

8,194,000

royalties and license fees

Royalties, video, and foreign distribution

4,201,000

2,549,000

individuals

In-kind contributions and donated services

6,501,000

5,585,000

27,643,000

22,477,000

2,943,000

3,518,000

$175,536,000

$166,801,000

pbs stations

8% 1%

investments 15%

13%

corporate support 4%

other

Other (including PBSd, local sponsorship, outside captioning and sales) Net transfers from WGBH program funds for programming and reserves Total sources

in-kind contributions F Y 1 2 M A J O R AC T I V I T I E S

instructional and interactive

10%

radio production and broadcast

program development and reserves

Operating Expenses Program development and production (includes TV, radio, Web, new media, instructional, and access technologies)

$108,779,000

$105,852,000

access services 5%

support services

Broadcast (public TV and radio program services)

12,923,000

12,348,000

Educational services and program information

11,264,000

9,489,000

Support services and reserves

42,570,000

39,112,000

$175,536,000

$166,801,000

Total expenses Excess of operating sources over expenses and transfers

general audience tv programming

15%

local tv production and broadcast 6%

children’s tv programming

F Y 1 2 F U N D I N G S O U R C E S F O R WG B H ’ S NEW ENGL AND T V AND R ADIO SERVICES

Components of Net Assets Undesignated

52%

$13,418,000

$10,685,000

48,021,000

74,479,000

164,632,000

163,234,000

14%

royalties

Grants for future programming* Capital campaign, debt service, and Board-designated funds** Endowment (market value) Total components of net assets

investment income 8%

65,220,000

63,800,000

$291,291,000

$312,198,000

41%

audience support

local business sponsors 13%

federal (csgs) 9% * In accordance with accounting principles, multi-year grants for production are recognized completely in the year they are received, resulting in signiﬁcant swings in this balance

media access

11%

other, including program funds

** This includes the net present value of future revenue streams

WG B H AN N UAL R E P O RT 2 012 | 2 013

wgbh, the power of public media: innovative content WGBH SERVES NEW ENGLAND, THE NATION, AND THE WORLD WITH SMART, EDUCATIONALLY RICH, ENTERTAINING CONTENT INNOVATIVELY PRODUCED FOR TV, RADIO, THE WEB, MOBILE DEVICES, AND EMERGING PLATFORMS. AS MEDIA OPTIONS EXPAND, OUR IMPACT AND OUR REACH KEEP GROWING. WGBH IS…

• PBS’S LEADING PRODUCER OF CONTENT for television, the Web, and mobile devices, and a major supplier of programs heard nationally on public radio and online

• PUBLIC BROADCASTING FOR NEW ENGLAND, with multiple TV channels (2, 44, World Channel, Create, ’GBH Kids; WGBY in Springﬁeld) and news and classical music radio services (Classical New England; 89.7 WGBH, Boston Public Radio; WCAI, Cape and Islands Radio), available on the air and online, reﬂecting the issues and cultural riches of our region

• A PIONEER IN EDUCATIONAL MULTIMEDIA for teachers, students, and families, and in media access technologies for people with vision or hearing disabilities

• A CONNECTOR , bringing together public media stations and production partners in innovative collaborations to improve efﬁciencies and maximize resources for creating new content in the public interest

• A TRUSTED PUBLIC MEDIA PARTNER , working closely with communities, cultural organizations large and small, and educational institutions throughout the region and across the country

• A “TOWN SQUARE” where more than 25,000 visitors came though our doors in 2012 for screenings, discussions, debates, performances, events, and tours

MILLIONS OF PEOPLE COUNT ON WGBH PRODUCTIONS AND SERVICES EVERY WEEK. AND IT ALL HAPPENS THANKS TO YOUR GENEROUS SUPPORT. 16

2012–2013 WGBH productions and presentations ON TV AND THE WEB America’s Test Kitchen American Experience Antiques Roadshow Ask This Old House Basic Black Beat the Press (weekly edition of Greater Boston) Broadway or Bust Cook’s Country from America’s Test Kitchen Frontline Food Trip with Todd English Greater Boston High School Quiz Show Invitation to World Literature Justice: What’s the Right Thing to Do? Lidia Celebrates America Lidia’s Italy Lidia’s Italy in America Market Warriors Masterpiece (Classic, Contemporary, Mystery!) Mind of a Chef Neighborhood Kitchens Nova Nova ScienceNow Open Studios with Jared Bowen Poetry Everywhere Rough Cut—Woodworking with Tommy Mac Simply Ming The Goat Rodeo Sessions Live! The Victory Garden This Old House

For children Arthur Between the Lions Curious George Fetch! with Ruff Ruffman Martha Speaks Peep and the Big Wide World Postcards from Buster

IN COMMUNITIES A Christmas Celtic Sojourn Bark about Books Dot Diva Engineer Your Life Martha Speaks Reading Buddies Next Generation Preschool Math Time to Invent WGBH Apprenticeship

Sonatas and Partitas—An Evening of J.S. Bach Sunday Concert Tanglewood 75: Boston Symphony Orchestra Gala Concerts Tanglewood Today The Bach Hour with Brian McCreath The Colors of Claude Debussy: 150th Birthday Special The One O’Clock Report

ON RADIO AND THE WEB

Classical New England online channels and podcasts

Classical New England

Benchmarks: Piano Podcast with Cathy Fuller Boston Early Music Channel BSO Concert Channel Classical New England Live Stream Classical Performances Podcast Kids Classical Channel The Bach Channel The Holiday Channel

Arias and Barcarolles with Cathy Fuller Bach Minutes Beethoven: New Discoveries and Fond Farewells Baroque in Boston with Laura Carlo Boston Baroque Gala First Day Concert Boston Camerata: A Medieval Christmas Boston Early Music Festival Concerts Boston Children’s Chorus Holiday Concert Boston Philharmonic in Concert Boston Pops Live Broadcasts Boston Symphony Orchestra Live Broadcasts from Symphony Hall and Tanglewood BSO on Record Café Europa Classical Music with Ray Brown Classical Music with Laura Carlo Classical Music with Cathy Fuller Classical Music with James David Jacobs Classical Music with Alan McLellan Classical Music with Cheryl Willoughby Concerts from the Isabella Stewart Gardner Museum CNE Journal Discover the Discovery Ensemble— Live in Concert Drive Time Live Handel’s Messiah Live from the Handel and Haydn Society In Performance Keith’s Classical Corner Live from Fraser Live from Tanglewood Mozart and the Levins from Boston Baroque Music from the Era of Downton Abbey New England Summer Festivals New Year’s Day from Vienna (a co-production with ORF in partnership with the EBU)

89.7 WGBH, Boston Public Radio C U LT U R E

A Celtic Sojourn America’s Test Kitchen Radio Eric in the Evening Jared Bowen’s Arts Ahead Jazz Decades Live from Scullers Toast of the Nation N E W S A N D P U B L I C A F FA I R S

Morning Edition with Bob Seay All Things Considered with Jordan Weinstein Action Speaks! Boston Public Radio Innovation Hub Living Lab (WCAI) Nova Minute PRI’s The World® (WGBH co-production in partnership with PRI and BBC World Service) The Point with Mindy Todd (WCAI) The Takeaway (WGBH co-production with WNYC and PRI in partnership with BBC World Service and The New York Times) The Xconomy Report Weekend Edition with Cristina Quinn

…and critical acclaim E X C L U S I V E LY O N T H E W E B Basic Black Broadband Celebrating Julia Child Fenway at 100 Forum Network Medal Quest Planet Takeout Producers’ Workshop Online Secret Life of Scientists & Engineers (Nova) WGBH Arts WGBH Music Vimeo Channel WGBH Music YouTube Channel

For children Design Squad Nation LOOP Scoops PBS Kids Lab

For teachers and students PBS LearningMediaTM Teachers’ Domain Teachers’ Domain Professional Development Massachusetts Teachers’ Domain ASCEville (kids/engineering careers) Beginning Education, Early Childcare at Home Inspiring Adolescent Literacy Making the Case Teaching American History Massachusetts Teaching Engineering Teaching Expository Writing M O B I L E A P P L I C AT I O N S

iPhone and/or iPad Apps A Celtic Sojourn Radio (iPhone, iPod touch, iPad) All Classical WGBH (iPhone, iPod touch, iPad ) American Experience: Abolitionist Map of America (iPhone, iPad) Antiques Roadshow (iPhone, iPod touch, iPad ) Antiques Roadshow: Discovering America’s Hidden Treasures (iPad) Explore! WGBH Member Guide (iPad, laptop, and desktop) Nova Elements (iPad) Poetry Everywhere (iPhone, iPod touch, iPad) WGBH (iPhone, iPod touch, iPad)) WGBH Impact Stories (iPad)

For children Arthur: DW’s Unicorn Adventure (iPhone, iPod touch, iPad) Between the Lions: Monkey Match (iPhone, iPod touch, iPad) Fetch!: Lunch Rush (iPhone, iPod touch, iPad) Martha Speaks: Dog Party (iPhone, iPod touch, iPad) Martha Speaks: Story Maker (iPhone) Martha Speaks: Word Spinner (iPad) Peep and the Big Wide World—Paint Splat (iPhone, iPod touch, iPad) Peep and the Big Wide World—House Hunt (iPhone, iPod touch, iPad) Peep and the Big Wide World—Hide and Peep (iPhone, iPod touch, iPad) Peep and the Big Wide World—Quack’s Apples (iPhone, iPod touch, iPad) Peep and the Big Wide World—Sounds Like Fun (iPhone, iPod touch, iPad) Peep and the Big Wide World—Trash Stash (iPhone, iPod touch, iPad) The Greens: Light It Right (iPhone, iPod touch, iPad)

DTV mobile/TV WGBH 2 ’GBH Kids

DTV mobile/Radio 89.7 WGBH Classical New England Jazz with Eric Jackson The Beat of Bryant

WGBH productions earned many of broadcasting’s top honors in 2012. This year’s award highlights include:

K E C K N AT I O N A L A C A D E M I E S AWA R D

Nova—Smartest Machine on Earth

OVE R S E A S CLU B O F A M E RIC A L O W E L L T H O M A S AWA R D

TELEVISION

NIH C ARE M ANAG E M E NT F O U N DAT I O N T E L E V I S I O N A N D R A D I O J O U R N A L I S M AWA R D

The World—Afghanistan: Ten Years On

G E O R G E F O S T E R P E A B O DY AWA R D

American Experience—Triangle Fire, Freedom Riders, Stonewall Uprising A L F R E D I . D U P O N T- C O L U M B I A U N I V E R S I T Y AWA R D S (S I LV E R B AT O N )

Frontline—The Interrupters Frontline—Opium Brides G O L D E N G L O B E ® AWA R D

Nova—Smartest Machine on Earth N AT I O N A L A C A D E M I E S C O M M U N I C AT I O N AWA R D

WGBY—Autism: Coming of Age N AT I O N A L P R E S S C L U B A R T H U R C . R O W S E AWA R D

Greater Boston’s Beat the Press N AT I O N A L E D U C AT I O N A L T E L E C O M M U N I C AT I O N S A S S O C . AWA R D

High School Quiz Show

Masterpiece—Downton Abbey

PA R I S C I E N C E AWA R D

E M M Y ® AWA R D S

Nova—The Fabric of the Cosmos: What Is Space?

Creative Arts Masterpiece—Downton Abbey (2 awards) Masterpiece—Great Expectations (4 awards) Masterpiece—Page Eight

PRODUCERS GUILD OF AMERICA

Masterpiece—Downton Abbey R A L P H L O W E L L AWA R D

Rebecca Eaton, Masterpiece

N AT I O N A L C O U N C I L O N C R I M E A N D D E L I N Q U E N C Y PA S S AWA R D

89.7 WGBH—DJ Henry and the Training of Police

PUBLIC R ADIO NEWS DIRECTOR A S S O C I AT I O N AWA R D S

WCAI (4 awards) R A D I O T E L E V I S I O N D I G I TA L N E W S A S S O C I AT I O N E D WA R D R . M U R R O W AWA R D

Facing Alzheimer’s: The Care Givers’ Challenge Occupy Boston (continuing coverage) O U T R E A C H /A C C E S S C L A R I O N AWA R D

Nova: Making Stuff Activity Guide F C C C H A I R M A N ’ S AWA R D F O R A DVA N C E M E N T I N A C C E S S I B I L I T Y

Carl and Ruth Shapiro Family National Center for Accessible Media at WGBH

News and Documentary

S . E .T. AWA R D S

Frontline—Revolution in Cairo Frontline—Syria Undercover

Nova—Smartest Machine on Earth and Making Stuff

Primetime

S P I R I T AWA R D

Masterpiece—Downton Abbey (supporting actress: Maggie Smith)

Frontline—The Interrupters

WEB

T E L LY AWA R D S

New England

AD CLUB OF BOSTON

Lidia Celebrates America: Holiday Table and Traditions (silver) Rough Cut—Woodworking with Tommy Mac (2 bronze) Simply Ming (bronze)

Explore! The Member Guide (iPad)

Maria Hinojosa: One-on-One WGBY—Theatre on the Edge: Growing Art A A A S K AVA L I S C I E N C E J O U R N A L I S M AWA R D

Nova—Cracking Your Genetic Code A R C H A E O L O G Y C H A N N E L AWA R D S

Nova (2 awards) C I N E G O L D E N E A G L E AWA R D S

Antiques Roadshow Broadway or Bust Nova (5 awards)

N AT I O N A L H E A LT H I N F O R M AT I O N AWA R D

When Someone You Know Has Cancer

AMERICAN INSTITUTE OF PHYSICS S C I E N C E C O M M U N I C AT I O N AWA R D

Nova—The Amazing Atomic Clock C R E AT I V E A R T S E M M Y

U K N AT I O N A L T E L E V I S I O N AWA R D

Masterpiece—Downton Abbey (best drama)

Design Squad Nation DAV E Y AWA R D S

WR IT E R S G U I LD O F A M E R I C A AWA R DS

Frontline—Doctor Hotspot Frontline—Educating Sergeant Pantzke Frontline—Top Secret America Frontline—Wiki Secrets RADIO

I N D E P E N D E N T S P I R I T AWA R D

Frontline—The Interrupters

AMERICAN WOMEN IN R ADIO A N D T E L E V I S I O N G R A C I E AWA R D

I N V E S T I G AT I V E R E P O R T E R S & E D I T O R S AWA R D

The World (anchor Lisa Mullins)

Frontline—Post Mortem

M A S S A C H U S E T T S A S S O C I AT E D P R E S S B R OA D C A S T I N G AWA R D

JACK SON HOLE SCIE NCE M E DIA AWA R D S

WCAI—Anatomy of Allure

Medal Quest: American Athletes and the Paralympic Games (gold, silver) O N L I N E N E W S A S S O C I AT I O N

Frontline PA R E N T S ’ C H O I C E AWA R D

Design Squad Nation (gold) Fetch! Lunch Rush App (silver) P R N E W S D I G I TA L P R AWA R D

Masterpiece—Downton Abbey, Season 2 (digital fan engagement) W 3 AWA R D S

American Experience (gold)

Nova (3 awards) WG B H AN N UAL R E P O RT 2 012 | 2 013

wgbh leadership We are grateful to the following leadership committees and boards for their generous community spirited commitment to advancing WGBH’s educational mission.

COMMITTEES 1 2 3 4

Audit Commercial Policies Compensation Emerging Media and Technologies 5 Finance 6 Investment 7 Marketing and Communications 8 Music 9 Overseers Executive 10 Overseers Nominating 11 Strategic Working Group 12 Trustee Executive 13 Trustee Nominating Joint Trustee/Overseer Committee

Ralph Lowell Society Committee

WGBH Corporate Executive Council

Roger Sametz

HATCH Marketing llc

Sametz Blackstone Associates

Scott Hartman

George Schwartz

Melinda Alliker Rabb

Sandy Lish

Lahey Clinic

Boston Private Bank & Trust Company

Chair

Chair The Castle Group

Jerome Heller

Marci Sindell

LandVest, Inc.

Francine Achbar

Amy R. Holland-Crafton

Harvard Vanguard Medical Associates and Atrius Health

New Center for Arts & Culture

Boston Ballet

Steven Singer

Jane Alpers

Sally D. Jackson

Dana-Farber Cancer Institute

Denneen & Company

Jackson & Co.

Linda Swain

Vicki Amalfitano

Mahmud S. Jafri

Jones Lang LaSalle

Brigham and Women’s Hospital

Dover Rug & Home

Jesse Thompson

Dan Antonellis

Brian Kenny

Bunker Hill Community College

Suffolk Construction

Harvard Business School

Sheryl Traylor

Mike Armini

Sandra King

DentaQuest

Northeastern University

STKing Associates

Jack Wright

Christine Armstrong

Katherine Klingler

Celebrity Series of Boston

Morgan Stanley Smith Barney

Sovereign and Santander

Carol Brennan

DeWayne Lehman

Massachusetts Eye and Ear

University of Massachusetts Boston

Eric Burt

Cindy Mackey

Teresita Ramos

Wells Fargo Advisors

Museum of Science

Co-Chair

Barbara Calautti

Michael Mahon

Jason Talbot

Deloitte & Touche USA llp

Dunkin’ Donuts

Co-Chair

Barbara Cipolla

Terence McCourt

Digitas

Greenberg Traurig, llp

Margaret Coughlin

Mark McKenna

Boston Children’s Hospital

Putnam Investments, llc

Charlie Curtis

Bruce Mittman

Welch & Forbes

Mittcom

David Dalena

Mark O’Day

The Huntington Theatre Company

Comcast Cable Communications Inc.

Michelle Davis

Larry O’Toole

Franklin W. Olin College of Engineering

Gentle Giant Moving Company, Inc.

Kathleen Ames Edye Baker Jeffrey P. Beale Terrie F. Bloom Emily J. Brown Mary L. Cornille Joan Crowley Lynn Bay Dayton John J. Doyle, Jr. Janet B. Fitzgibbons Dianne L. Gregg William C.S. Hicks Edna Kaplan Susan B. Kaplan Polly Wroe Knowles Marilyn Kucharski Karen Levy William A. Lowell Susan Luo Carolyn A. Lynch Oscar F. Malcolm Caroline Mortimer Harriet Nezer Jane M. Pappalardo Elizabeth A. W. Rogers Gloria Rose Kathleen B. Sherbrooke Ralph Sheridan Richard N. Silverman Cynthia L. Strauss Geneva S. Thorndike Wat H. Tyler Simone S. Winston

Adrienne Davis-Brody

Chris Pape

Robert E. Gallery

ADB Marketing Communications

Genuine Interactive

Ex-Officio

Bob Duffy

David Perry

Amos B. Hostetter, Jr.

Massachusetts Teachers Association

Bentley University

Ex-Officio

Wendy Foster

Carol Phelan

Big Brothers Big Sisters of Massachusetts Bay

New England Conservatory of Music

Greg Gatlin

MFS Investment Management

Suffolk University

Dusty Rhodes

Mike Grandinetti

Conventures, Inc.

Hult International Business School

Jennifer Harrington

John Reilly

WGBH Community Advisory Board

Evelyn Barahona Aaron Bates Lauren Broadhurst Ira Chan Janelle Chan Stacy Cowan George Emlen Paola Ferrer Leslie Wu Foley Astrid Glynn Alex Gómez Ted Lewis Paul Hart Miller Maria Burns Ortiz Nancy Rousseau Amy Ruell Enrique Shadah Rosemary Jordano Shore Tak Toyoshima Mary Troxell Claire Wadlington Allen Wannamaker Chi Chi Wu

WGBH Science Visiting Council Norman R. Augustine Retired Chairman and CEO, Lockheed Martin Corporation

Henry Becton, Jr. Vice Chair, WGBH Educational Foundation

Joshua Boger, PhD Retired Founder and CEO, Vertex Pharmaceuticals

Dr. Michael S. Brown Nobel Laureate and Paul J. Thomas Professor of Molecular Genetics and Director of the Jonsson Center for Molecular Genetics, UT Southwestern

Douglas Carlston Chairman and CEO, Tawala Systems

Francisco D’Souza President and CEO, Cognizant Technology Solutions

Al Kapoor Chairman/President, Millennium Ventures Group

David H. Koch Executive Vice President, Koch Industries, Inc.

Carolyn A. Lynch President, The Lynch Foundation

Michael C. Ruettgers Retired Chairman, EMC Board of Directors

Roger W. Sant Co-Founder and Chairman Emeritus, The AES Corporation

WGBH Overseers Advisory Board 10

Maureen Alphonse-Charles Joseph F. Azrack 6 Edye Baker Hope Lincoln Baker Molly G. Bond Leigh Bonilla Braude, Esq. Judith A. Brodkin Blair Brown 7 Emily J. Brown Lawrence H. Coburn Mary L. Cornille 8 Robert E. Cowden III Martha H.W. Crowninshield F. Davis Dassori Thomas Devlin 7 Janet B. Fitzgibbons Dean W. Freed Ruthanne Fuller 4 Arthur Golden Sylvia Gosnell Stephen A. Greyser 7 Jon L. Hagler 6 Daphne Hatsopoulos Catherine E.C. Henn 4 William C.S. Hicks 4 Arthur Hindman Roy A. Hunt III 7 Susan Hunter J. Atwood Ives 10 Patricia Ives Mahmud S. Jafri Elizabeth B. Johnson Peter Karoff Stephen P. Kaufman 4 Ranch C. Kimball 10

Sandra T. King 7 Nancy Klavans John M. Kucharski Edward H. Ladd 7 Philip L. Ladd Robert A. Lawrence Deborah Smith Leighton Anne R. Lovett Peter S. Lynch Chester R. Messer II 4 R.T. Paine Metcalf E. Bradley Meyer 4 Jennifer L. Miller 2, 7 Rodger P. Nordblom Jane M. Pappalardo 8 H. Bradlee Perry 1 Slocumb Hollis Perry 7 Beth K. Pfeiffer 4 Daniel Pierce 2 Melinda A. Rabb 2, 9 Roderick K. Randall 4, 7 John R. Regier 2 Harvey Rosenthal 1, 7 Helen Chin Schlichte Ann Schwarz Kathleen B. Sherbrooke Helen B. Spaulding Susan P. Stickells 6 May Takayanagi Ann Tenenbaum W. Nicholas Thorndike 2 Rosamond B. Vaule Joan Wallace-Benjamin, PhD Jennifer M. Walske Miriam Gillitt Winer 4 Leverett L. Wing Nicholas T. Zervas, MD

Dr. Charles M. Vest President, National Academy of Engineering

PAGE 1: WGBH IS SINGLE LARGEST PRODUCER FOR PBS (HARRIS INTERACTIVE QUICKQUERY, 2/12)

• PAGE 3: 42% OF HOUSEHOLDS

THAT WATCH WGBH’S KIDS’ SERIES ARE AFRICAN AMERICAN OR HISPANIC (NTI, 9/19/11-9/23/12); ARTHUR: 1 MILLION FACEBOOK FANS (PBS KIDS, NOV. 2012); 86% OF PARENTS WHOSE CHILDREN WATCH CURIOUS GEORGE...(2012 CONCORD EVALUATION GROUP STUDY); CURIOUS GEORGE IS TOP-RATED SERIES, KIDS 2-5 (NTI, 12/26/2011-11/25/2012)

• PAGE 4: 1,750,000+ STUDENTS WITH DISABILITIES CAN

BENEFIT FROM ACCESSIBLE RESOURCES ON PBSLM (US CENSUS BUREAU, AMERICAN COMMUNITY SURVEY 2010, “SCHOOL-AGED CHILDREN WITH DISABILITIES IN US METROPOLITAN STATISTICAL AREAS: 2010,” AND PBS LEARNING MEDIA™, 2012); MARTHA IPHONE APP GIVES KIDS A 31% VOCABULARY BOOST (ROCKMAN ET. AL. STUDY, JOAN GANZ COONEY CENTER REPORT); 500,000+ US EDUCATORS HAVE ACCESS TO PBSLM (PBS LEARNINGMEDIA™, 2012); 42 STATES OFFER PBSLM TO EDUCATORS THROUGH LOCAL PTV STATIONS (PBS LEARNINGMEDIA™, 2012)

• PAGE 5: 5.7 MILLION VIEWERS WATCHED INITIAL BROADCAST OF DEATH AND THE CIVIL WAR

(NTI, 9/18-9/24/12); NEARLY 59,000 ONLINE VIEWS OF DEATH AND THE CIVIL WAR OVER FIRST FOUR WEEKS (GOOGLE ANALYTICS,

• PAGE 6: 17.1 MILLION VIEWERS TUNED IN DOWNTON ABBEY SEASON 2 (NTI, 1/8-2/19/12) • PAGE 7: 150,000+ VIEWS/2012 OF WGBH MUSIC’S VIDEO CHANNELS (YOUTUBE) • PAGE 9: 2.5 MILLION LISTENERS TO THE WORLD EVERY WEEK

9/18-10/15/12)

(ARBITRON NATIONWIDE-ACT 1 SYSTEMS, DMA PERSONS 12+ BASED ON STATIONS’ BROADCAST SCHEDULE); 300+ PUBLIC STATIONS CARRIED THE WORLD (PUBLIC RADIO INTERNATIONAL); 300,000 UNIQUE ONLINE VISITS TO THE WORLD EVERY MONTH (GOOGLE ANALYTICS, 11/11-12/11/12); FRONTLINE’S ONLINE VIDEO VIEWING GREW 40% (GOOGLE ANALYTICS, 1/12-8/12 VS. 1/11-8/11); 1.75 MILLION UNIQUE VISITORS RELIED ON THE FRONTLINE WEBSITE IN OCT. 2012 (GOOGLE ANALYTICS, OCTOBER 2012)

• PAGE 10:

170,000+ BOSTON-AREA VIEWERS WATCH GREATER BOSTON EVERY MONTH (NSI11/11-10/12); 57% GROWTH IN LISTENERSHIP TO 89.7 WGBH’S MIDDAY LOCAL NEWS PROGRAMMING (ARBITRON BOSTON METRO) FOR CNE (SAWMILL REPORTING PACKAGE, 9/11-8/12)

• PAGE 11: 1.67 UNIQUE STREAMING SESSIONS ANNUALLY

• PAGE 13: 330,000 DOWNLOADS OF FIRST NOVA IPAD APP (PBS); NOVA IS #1

VIDEO RESOURCE IN SCIENCE CLASSROOMS (2008 GRUNWALD ASSOCIATES REPORT) AND THE MOST HIGHLY RATED SCIENCE SERIES ON TELEVISION (NTI, 10/19/11-10/2/12); NOVA OUTPERFORMS ALL OF ITS PRIME-TIME CABLE COMPETITORS AMONG MEN 35-64, OUTPACING DISCOVERY CHANNEL BY 125% (NTI, 10/19/11-10/2/12); ALMOST 5 MILLION VIEWERS ON AVERAGE TUNED IN NEW

• PAGE 14: WITH A FEDERAL INVESTMENT OF $1.35 PER AMERICAN PER YEAR, WGBH AND

Henri Termeer

Former Chairman and CEO, Dupont Photomasks, Inc.

co-chair for many years. A civic leader who served on more than 30 Greater Boston organizations, Cahners was a tireless advocate for WGBH and our public media mission.

sources

EPISODES OF NOVA (NTI, 10/19/11-10/2/12)

Vice President and Trustee, LSB Leakey Foundation

Marshall Turner

The WGBH community mourns the passing in 2012 of Helene Rabb Cahners, the ﬁrst woman to hold the position of Vice Chair of our Board of Trustees. Her generosity of spirit, sense of inclusiveness, and genius for winning people over were legendary. She helped pioneer the establishment of WGBH’s Board of Overseers and championed the Ralph Lowell Society, serving as its honorary

PUBLIC STATIONS NATIONWIDE RETURN SIX TIMES THAT AMOUNT IN PROGRAMS AND SERVICES (PBS, VALUEPBS.ORG)

Camilla Smith

Former CEO, Genzyme Corporation

remembering helene rabb cahners

c r e at e d a n d p r o d u c e d at wg b h b o s t o n Susan Reed Susan Geib, Susan Reed DESIGNER Danielle Pierce LISTS COORDINATION Daryl Cannon STRATEGIC RESEARCH Kristen Hurley AWARDS COORDINATION Jackie Fuce PRINT PRODUCTION Lenore Lanier Gibson PHOTO RESEARCH Leah Weisse, Julie Ecker PROJECT MANAGER/EDITOR

WGBH CONSTITUENT COMMUNICATIONS

WRITERS

DIRECTOR

Cynthia Broner Susan Reed

ASSOCIATE DIRECTOR

• PAGE 6: COURTESY OF CARNIVAL FILM AND TELEVISION LIMITED 2012 FOR MASTERPIECE. DOWNTON ABBEY IS A

• PAGE 7: C. TAYLOR CROTHERS; STEPHANIE ARNETT. • PAGE 8: JACQUELINE M. KOCH/FRED HUTCHINSON

WGBH CREATIVE

•

Piper Rankine

ASSOCIATE CREATIVE DIRECTOR

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MARGARETTA CHILDS ARCHIVES AT HISTORIC CHARLESTON FOUNDATION; COURTESY OF THE CHARLESTON MUSEUM, CHARLESTON,

GLOBAL PRO PHOTO.

DIRECTOR

ALL CHARACTERS AND UNDERLYING MATERIALS FROM THE MARTHA BOOKS TM AND SUSAN MEDDAUGH. ALL OTHER CHARACTERS

Alison Kennedy

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ORCHESTRA; RANDY GOODMAN. FOR WGBH. 1 3 1 0 3 1

WG B H AN N UAL R E P O RT 2 012 | 2 013

wgbh leadership WGBH Board of Overseers

WGBH Management

Sara Lawrence-Lightfoot 8, 13 Emily Hargroves Fisher Professor of Education, Harvard Graduate School of Education

Robert E. Gallery 1, 9, 10

Jonathan C. Abbott

Amos B. Hostetter, Jr. 1, 3, 5, 6, 12, 13

Chair

President and Chief Executive Officer

Chair Chairman, Pilot House Associates

4, 11

Amy Abrams John J. Alam, MD Peter D. Blacklow 4 Terrie F. Bloom 11 Penelope Hart Bragonier Bernard K. Chiu 7 Anthony Corey Joan Crowley Ronald A. Crutcher, DMA 8 Thomas J. DeVesto 4 Stephanie Dodson 5, 10, 11 Christine Dunn 7, 9, 10 Joseph F. Fallon 11 Grace Fey 5 Ruth Ellen Fitch Benjamin A. Gomez 11 Jonathan B. Green 2, 4, 7 Patricia B. Jacoby 2, 7 W. Garth Janes 2, 11 Paula A. Johnson, MD Rosemarie Torres Johnson Michelle M. Karol Omar H. Khudari 2, 4 David A. Kirshner 1 Rebecca A. Lee 2 Alexander D. Leventhal 10 Charles L. Longfield Mahmood Malihi Michael A. McCay 7 Juan Carlos Morales Jane E. Owens 7 Deirdre B. Phillips 7 Myrna Putziger Doug Rauch Will Richmond 4 Elizabeth A.W. Rogers 8 Roger Sametz 7 Michelle A. Shell 7, 10 Vincent Spiziri Frank P. Talarico Belinda Termeer William N. Thorndike, Jr. 4, 5, 10, 11 Stephen K. Wagner 1 Peter M. Welsh Simone S. Winston 7, 10

David Bernstein

William A. Lowell 1, 4, 6, 13

Vice President and General Manager, WGBH Enterprises and Co-President, PBS Distribution

Henry P. Becton, Jr. 2, 4, 5, 6, 12, 13

Partner, Choate, Hall & Stewart llp

Vice Chair

Richard K. Lubin

RenĂŠe M. Landers 1, 2, 12, 13

Managing Director, Berkshire Partners, llc

Eric A. Brass

Vice President for National Programming

Vice Chair Professor of Law and Faculty Director, Health and Biomedical Law Concentration, Suffolk University Law School

Benjamin Godley

Maureen Ruettgers 3, 11, 12

Corporate Counsel and Clerk

Margaret Drain

Oscar F. Malcolm

Private Investor

Christopher J. McKown 3, 4, 11, 13 Executive Chairman, Iora Health llc

Cathy E. Minehan 3

Chief Operating Officer and Executive Vice President

Vice Chair

Jeanne M. Hopkins

President and CEO, WGBH Educational Foundation

Dean, School of Management Simmons College Managing Director, Arlington Advisory Partners

Joseph E. Aoun 3

Paul R. Murphy 1, 5, 12

Vice President for Communications and Government Relations

Joseph M. Igoe Vice President and Chief Technology Officer

Susan L. Kantrowitz Vice President and General Counsel

Winifred Lenihan

Jonathan C. Abbott

1, 3, 4, 5, 6, 11, 12, 13

President, Northeastern University

H. Kim Bottomly

President, Wellesley College

Richard M. Burnes, Jr.

11, 12, 13

Vice President for Development

Co-founder and General Partner, Charles River Ventures

Vinay Mehra

Lynn Bay Dayton 7, 11, 13

Chief Financial Officer, Vice President for Finance and Administration, and Treasurer

Owner, Carter Dayton Home

Lance W. Ozier Vice President for Planning and Policy

Jamie Parker Vice President for Marketing and Communications

Russell J. Peotter Vice President and General Manager, WGBY, Springfield

Alexis Fife Rapo Vice President, Digital Media

Marita Rivero Vice President and General Manager for Radio and Television

Brigid W. Sullivan

President, Paradise City, Inc.

John F. Reno 3, 5 Retired Chairman, President and CEO, Dynatech Corporation

Robert Sachs 3, 4, 11, 12

Juan Enriquez 5

Henri A. Termeer

Managing Director, Excel Venture Management

Robert E. Gallery 1, 9, 10 Massachusetts Market President, Bank of America

Richard Grubman 6, 11, 12, 13

Retired Chairman, President and CEO, Genzyme Corporation

David T. Ting 5, 11, 12 President, Mugar Enterprises, Inc.

Sidney Topol 4 President, The Topol Group, llc

Ann L. Gund

Tony Woodcock 2

Jackie Jenkins-Scott 1 President, Wheelock College

President, New England Conservatory of Music

Susan B. Kaplan 2, 4, 7, 13

Hans P. Ziegler 5, 7, 11, 12

President, Rita J. and Stanley H. Kaplan Family Foundation, Inc.

Senior Managing Director, Bernstein Global Wealth Management

Frances M. Sullivan

Executive Vice President, Koch Industries, Inc.

Suzanne Zellner

Geoffrey Post

Principal and Founder, Continental Consulting Group

Marjie B. Kargman 7, 11, 12

Vice President for Human Resources

Legal and Administrative Counsel, Amherst College

Laura A. DeBonis 4, 11

Vice President for Childrenâ&#x20AC;&#x2122;s Media and Educational Programming

Vice President for Corporate Sponsorship 20

WGBH Board of Trustees

TRUSTEES EMERITI A N D E M E R I TA E

Edith L. Dabney 2, 4, 7 Chair Emerita

George Putnam Chair Emeritus

David B. Arnold, Jr. Enid L. Beal Derek C. Bok George Y. Cha 6 Peggy Charren Frances H. Colburn Nader F. Darehshori Nelson J. Darling, Jr. Neal F. Finnegan Richard C. Garrison Paul E. Gray Gale R. Guild William J. Holmes, Jr. M Howard Jacobson 1, 2, 4, 5, 6, 8 Anna Faith Jones Marilyn T. Keane 7 Laurence Lesser Pamela A. Mason, EdD 2 Richard S. Milstein, Esq. J. Donald Monan, SJ David G. Mugar Mary S. Newman 8 Lawrence T. Perera Lia G. Poorvu 2, 8 William F. Pounds 3 Robert A. Radloff 5, 6, 7 Alan J. Strassman 5 Samuel O. Thier, MD Charles M. Vest Augustus A. White III, MD, PhD 2

David H. Koch PLEASE NOTE We apologize for any errors or omissions in these lists. Please contact Kim McGrath at 617.300.3605 or kim_mcgrath@wgbh.org with any corrections, so we may thank you properly in the future.

wgbh p wer points

PBS RANKS HIGHEST IN PUBLIC TRUST—ABOVE COURTS OF LAW, COMMERCIAL AND CABLE TV, NEWSPAPERS, THE FEDERAL GOVERNMENT, AND CONGRESS—AND WGBH IS THE LEADING PRODUCER OF PBS PRIME-TIME AND CHILDREN’S CONTENT ON TV AND THE WEB SOURCE: HARRIS INTERACTIVE TRUST QUICKQUERY, FEBRUARY 2012

PBS STATIONS’ NATIONAL AUDIENCE

2.5+ MILLION

WGBH ALL NATIONAL SERIES HGTV

74.4M 64.7M

BRAVO

58.3M

TRAVEL

58.1M

NAT’L GEOGRAPHIC

PEOPLE WATCH AT LEAST ONE OF WGBH’S REGIONAL TV SERVICES EVERY MONTH (WGBH 2, WGBH 44, CREATE, WORLD, AND ’GBH KIDS)

55.7M

CNN

52.1M

FOX NEWS OWN HBO

45.2M 39.5M 37.0M

SOURCE: NIELSEN LO CAL CUSTOM TOOLBOX LIVE + 7, 10/11–09/12

CBNC

116.5M

28.1M

IN A SINGLE MONTH, MORE AMERICANS (ALMOST 75 MILLION) WATCHED WGBH’S CHILDREN’S, PRIME-TIME, AND LIFESTYLE SERIES THAN THESE CABLE NETWORKS

SOURCE: NTI LIVE+7 NIELSEN NATIONAL NPOWER REACH & FREQUENCY, P2+ VIEWERS 1/2–1/29/12

34.2 MILLION AMERICANS LISTEN TO NPR® STATIONS EACH WEEK

41%

WEEKLY LISTENERSHIP HAS INCREASED BY 13% DURING THE LAST FIVE YEARS

WGBH’S NATIONAL CHILDREN’S SERIES ACCOUNT FOR 41% OF ALL VISITS TO PBSKIDS.ORG

SOURCE: ACT 1 BASED ON ARBITRON NATIONWIDE, 1982 TO SPRING 2012 COMPARISONS, NPR STATIONS, PERSONS 12+, MONDAY–SUNDAY 6A–12M

(143 MILLION OF THE 351 MILLION VISITS TO THE SITE IN A YEAR)

NPR STATIONS INCLUDES MEMBERS AND ANY STATION THAT CARRIES ANY NPR PROGRAMMING EACH WEEK

SOURCE: GOOGLE ANALYTICS, 10/11–09/12

V I SI TORS

HAVE COME THROUGH WGBH’S DOORS FOR SCREENINGS, DISCUSSIONS, PERFORMANCES, EVENTS, FESTIVALS, AND TOURS SINCE WGBH’S 2007 RELOCATION TO OUR BRIGHTON STUDIOS SOURCE: WGBH EVENTS/TOURS

SOURCE: ARBITRON PPM/DIARY COMBO BOSTON P12+ FULL WEEK–SPRING 2012

MORE THAN 10 MILLION KIDS AGES 2–11 WATCH WGBH-PRODUCED CHILDREN’S SERIES IN A SINGLE MONTH

10 MILLION

115,000

TOGETHER, CLASSICAL NEW ENGLAND AND 89.7 WGBH HAVE THE LARGEST PUBLIC RADIO AUDIENCE IN NEW ENGLAND

71% OF THE PBS KIDS 2–11 AUDIENCE WATCHES WGBH’S CHILDREN’S SERIES

SOURCE: NTI LIVE +7 NIELSEN NATIONAL NPOWER, REACH & FREQUENCY 1/2–1/29/12

wgbh one guest street boston, ma 02135 6 1 7. 3 0 0 . 2 0 0 0 wgbh.org