Topnotch Gyms relaunch with Soho site

TOPNOTCH Health Clubs is relaunching into the fitness sector as Topnotch Gyms, a new partnership between Fitness4Less and Affordable Fitness, and has opened its first site in Soho, equipped with stateof-the-art equipment from Matrix Fitness, including a 20-bike spin studio and Sprint 8 GX classes on the gym floor.

The new gym has benefited from a £1m fit-out and £300,000 equipment investment, providing members with a premium boutique gym that encompasses its urban environment.

The relaunch included the installation of a leading Matrix Fitness equipment, including 16 pieces of cardio equipment, 28 items of strength equipment from both the Aura and Magnum ranges and a bespoke spin studio fitted out with 20 Matrix Fitness CXM Indoor Cycles.

On the decision to work with Matrix Fitness, Stuart Rosenberg, managing director of Topnotch, said: “I’ve worked with Matrix Fitness before and have always been impressed with the high quality of equipment.

“It suits our audience, is sturdy and robust against heavy usage and provides us with some great functional training options for members.”

Topnotch Soho is the first site in the UK to incorporate the Matrix Fitness Sprint 8 GX programming, group exercise that combines the scientifically validated Sprint 8 sprint-intensity protocol with explosive lifts.

“We’ve incorporated the latest Matrix Fitness Sprint 8 GX programming, and are running these group exercise classes on the gym floor using the Matrix

Performance Touch Treadmills,” Stuart added.

“It’s proving hugely popular and brings a really great, active atmosphere to the gym floor.”

The gym is not only a complete redesign of what was previously an H2 club, but it is also a new concept which as well as the gym and spin studio, includes a HIIT Lab training studio with benches, assault bikes, ski ergs and free weights housing a wide range of classes including spinning, yoga, martial arts, boxercise and circuits.

“The Matrix team were also a great help when it came to gym design and layout ideas as we were tackling some challenges including a low ceiling and underground lighting,” he said.

“They provided us with CAD designs,

2D and 3D drawings which helped bring our vision to life and allowed us to plan a way to really maximise our space to its best potential.”

Alex Perrior, key account manager at Matrix Fitness added: “The Topnotch team had a brilliant, high-end vision for this pilot site, and we’ve appreciated being chosen to be a part of the process, assisting from initial design right the way through to opening day.

“It’s not just about the equipment for us, it’s about the partnership, and we hope to support Topnotch as they grow and expand in the future.

Topnotch Soho opened in January and is its flagship facility, a pilot which will likely be set for future site expansion. To find out more visit www.matrixfitness.co.uk or www.topnotchgyms.com