Blake Fletcher named Freemotion Fitness country manager

BLAKE Fletcher has joined the global iFIT team as new Freemotion Fitness country manager for the UK.

Blake has spent the past 17 years working in the UK fitness market and brings a wealth of experience in operations, commerce, and strategic sales.

His career includes five years at Les Mills, where he was part of the live and digital group exercise experiences team.

Blake also previously worked for global health club operator Fitness First and fitness solutions provider Life Fitness.

Most recently he was managing director for SCL Active business division, part of SCL Education Group.

Chris McGill, senior vice president of global sales, said: “Freemotion is committed to supporting the UK market and responding to key trends and developments. Blake is highly versed in the market and perfectly placed to drive the next phase of Freemotion’s growth.

“Over the past 12-18 months

Freemotion has developed a growing number of strategic installations and offers operators and fitness brands a truly connected and omnichannel fitness solution through its iFIT platform.

“Freemotion facilities are able to provide immersive, content-driven experiences that engage, excite and motivate its members whether they are in the facility or at home.

“This ultimately leads to greater member engagement and retention and an improved bottom line. The industry is becoming more technology-driven and we have the chance to not only take advantage of this but also to use it to maximise results for our customers.”

Blake will be responsible for the continued growth of Freemotion in the UK, working to support existing partners as well as identifying and developing new opportunities within the traditional operator market and other sectors. Blake