PRESS KIT
Top 10 Reasons To choose What’s Up Yukon:
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Production Quality What’s Up Yukon’s full colour production model demands a higher quality print to achieve our magazine layout and feel. •Full Colour Digital Newsprint •Premium Glossy Print (8 Pages) and premium colour print pages •Professional Graphic Design Services
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FREE Distribution - is a HUGE advantage.
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It is What’s Up Yukon’s policy for all content to be 100% local.
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We offer a comprehensive online experience
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What’s Up Yukon invests in learning more about readership through a third party professional business - Datapath Systems.
This is the information age and we all expect to have access for Free. Free Distribution is a big contributor to What’s Up Yukon’s success. Remove barriers from readers with unique distribution points.
What’s Up Yukon promises readers and advertisers only local content - never using free on-line fill services. Local content is crucial to maintaining the high percentage of readers who actively read the entire issue. Engagement is key.
What’s Up Yukon ads are out for one week! This means your message gets more time in the market compared to traditional newspapers. People are busy today. Once a week distribution ensures What’s Up Yukon and your ads receive consistent readership and consistent content retention. Another benefit, the events content compels readers to reference the events on multiple occasions.
What’s Up Yukon is FUN! Yukoners enjoy reading about their neighbours and plan their leisure time with the many schedules inside. What’s Up Yukon is about celebrating who we are and exploring what we can be. Numerous columnists and writers take being the FUN EXPERTS, seriously.
What’s Up Yukon offers a web experience that integrates content and advertising while protecting the integrity of both. Free events listings, Free Basic Listing for everyone. Access to more comprehensive services with a few monthly plan options. Preferred and Best Clients receive special discounts.
Presently no other local media does this for their clients. Datapath follows the standards of Canadian research guidelines and back up their data 100%. Donna is one of only 300 Canadians certified in Market research and a leader in North America, she is often presenting research results around the world. Survey research is proven to be statistically accurate within 5%.
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What’s Up Yukon is INNOVATIVE.
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What’s Up Yukon can reach both locals and tourists
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Unique opportunities? Try something different? What’s Up Yukon dives in with new ideas on a regular basis. The very existence of What’s Up Yukon has been built on creativity and thinking outside the box. If you have partnership opportunities, special booking size requests, content design/ad integration bring it on!
Not an easy feat. Very few publications can appeal to both markets.
Yukon mine camps receive What’s Up Yukon Every issue delivered to these mines year-round: Minto, Yukon Zinc, Kaminak, Kinross, Silver Quest, Northern Free Gold, Selwyn, Victoria Gold Corp, Overland and Smash.
www.whatsupyukon.com
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What’s Up Yukon Distribution
Why FREE Distribution? This is the information age and we all expect to have access to information for Free. Our goal is to ensure readership to our advisers, so we look for deeper value in our distribution locations. We find places that have high traffic, where the businesses carrying our publication are advocates for our company and most importantly we find locations where people have time on their hands.
Where will you find What’s Up Yukon? Whitehorse: 202 Hotel & Restaurant 98 Video Riverdale A&W Airport Chalet Alpine Bakery Air North Arts Underground Asian Central Store Association FrancoYukonnaise Bailey’s Pub Bank of Montreal Beez Kneez Better Bodies Boston Pizza Burnt Toast Canada Games Centre Canada’s Best Value Inn Canadian Tire Champaign & Aishihik First Nation Whitehorse Office Carcare Nissan Compadres* Copper Ridge Place Coyote Video Cross Country Ski Club* Dandelion Clinic Driving Force Edgewater Hotel Elija Smith Building Epic Pizza Envirolube Extra Foods Family Stop Hotel FH Collins Library Fraserway RV Gold Rush Inn Golden Age Society Granger Big Way Grocery Great Canadian Superstore Greyhound Hair Sensations High Country Inn High Country RV Park * Home Hardware Horwood’s Mall Integra Tire Java Connection Kwanlin Cultural Centre Klondike Rib & Salmon* M&M Meats
Mac’s Fireweed Books MacCauley lodge Madtrapper Bowling Alley McDonald’s Metro Chrysler Midnight Sun Coffee Roasters Pizza Hut Ricky’s Restaurant Riverside Grocery Shoppers Drug Mart SKKY Hotel Stacey’s Butcher Block Starbucks Subway Super A Super A Tags TD Bank Tim Hortons Titan Gaming & Collectibles Tony’s Pizza Town & Mountain Motel Trails North UPS store Vietamese Pho Westmark Whitehorse Hotel Whitehorse Food Bank Whitehorse General Hospital Whitehorse Medical Clinic Whitehorse Motors Whitehorse Subaru Wines by Design YTG Cafeteria Yukon Art Centre Yukon College Yukon Honda Yukon Inn Restaurant Yukon Liquor Store Yukon Made Market Yukon Meat & Sausage Deli Yukon Public Library Yukon Tourism - Visitor Information Centre
All Yukon Communities... Dawson City Bonanza Market Canada Post Downtown Hotel Eldorado hotel Maximillions Recreation Centre* Triple J Hotel Visitor Information Centre* Haines Junction Canada Post Champagne & Aishihik First Nation Watson Lake Recreation Centre Watson Lake Grocery Store Canada Post
Yukon Mine Camps: Minto Yukon Zinc Kaminak, Kinross Silver Quest Northern Free Gold Selwyn Victoria Gold Corp Overland Smash
Canada Post Locations: Carcross, Carmacks, Faro, Mayo, Pelly Crossing, Stewart Crossing, Tagish, Teslin, Old Crow, Ross River
Yukon Gateways & Neighbours: Atlin, B.C. Atlin Food Basket Canada Post
Tourism Visitor Information Centres* Dawson Creek, BC Fort St John, BC Fort Nelson, BC Grand Prairie, Alberta Skagway, Alaska Year Round Every other week Alaska Seaplanes Broadway Bites Skagway News & Book Store Glacial Smoothies & Espresso Skagway Convention Bureau* Westmark Haines, Alaska Year Round Every other week Alaska Rod’s Alaska Seaplanes Haines Visitor Centre* Olerud’s Market Centre AAlaska Seaplanes Every other week Year Round: Juneau & Sitka Seasonal: Gustavus, Excursion Inlet, Elfin Cove, Pelican, Hoonah, Tenakee Springs, Angoon, and Kake Inuvik, NWT Canada Post - North Mart Condor Airlines Flights* May to September
*Seasonal Distribution
Special Distribution Opportunities: Festival & Event Programs = Add 500 -1,500 copies Canada Post Full Mail drops 3 times per year = 12,000 copies Yukon School Distribution 2 times per year = Add 3,000 copies Yukon Conferences = We’re often in delegates welcome packages What’s Up Yukon Base Distribution is 5,500 copies Weekly Distribution can go as high as 7,000 copies depending on season, festivals & special requests.
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Want to Know
What Our Clients Think? We truly appreciate your commitment to building a rich and culturally vibrant Yukon. The program helps highlight the amazing Aboriginal art & culture Yukon has to share.
We have received several emails, phone calls, in person comments from both staff and public indicating that our new page in What’s Up Yukon is a great resource for information. Comments such as:
“I think the page is great!”
Adaka Cultural Festival
“I’m reading What’s Up Yukon more and more.” Advertising in What’s Up Yukon weekly has been so successful, we’ve had to re-evaluate our marketing plan to accommodate the business success we’ve enjoyed. Ammanda Partridge Business Owner Elements Esthetics
“I picked up a What’s Up Yukon today and thought your page was very informative!” “Its nice to have up to date information available as this is a free publication and located everywhere!” “ I like that the branding reflects Parks and Rec, and that CGC is just a part of that messaging.”
I am very happy with Condor’s partnership with “What’s Up Yukon”. The exposure has been great and the flights are doing very well. This should be another successful season for both of us.
“I found the ad easy to read and follow and have seen it change and be updated from the previous ad, which made me come back and read it for current updates.” “Kudos!”
Janet Gorecki-Mackanin Sales & Marketing Manager North America, Mexico & Caribbean Region Condor Airlines
Tim Laprade Leisure Services Supervisor Parks & Recreation City of Whitehorse
What’s Up is not only THE BEST source for news on Yukon arts and culture, you are awesome supporters.
“Give your designer a hug from me! It’s beautiful.”
Yukon Queer Film Alliancee
“It’s freakin’ beautiful” “I LOVE IT! Your ads blow me away!”
“Very easy to deal with! They were so helpful in getting our ad constructed and in the paper. Communication was always prompt as well...very pleased!” Yukon Speech-Language Pathology & Audiology Association
YUKON
Residents and businesses enjoy the coverage and services What’s Up Yukon provides in our community. Similarly, the majority of audiences at the Palace Grand Theatre (and 60,000 visitors to our community) often rely on What’s Up Yukon coverage during their trips. Dawsonites and our visitors appreciate reading What’s Up Yukon, Thank You! Klondike Institute of Art & Culture, *Live at the Palace Grand Theatre, Dawson City, Yukon. I would like to thank the What’s UP team for such a great BreakOut West feature. Neat to see a different take on the musical profiles, the schedules were laid out beautifully so easy to follow (saw lots of people with an excerpt from What’s UP in their pockets over the weekend), and the cover on the edition drawing from the many Yukon music/musician stories in past issues was exceptionally effective! Encouraging some of the restaurant venues to advertise including the Yukon spotlight/musicians definitely helped increase their business. The Yukon spotlight initiative went over very well from all accounts. I personally know dozens of people who deliberately fraternized those Yukon establishments that were featuring Yukon musicians. So cudos all around. Cheers Duncan Sinclair Music Yukon ”What’s Up Yukon helps me keep up to date - they send reminders of when and suggestions for ad opportunities!” Yukon Convention Bureau
A few comments regarding our ad design service from Jerome Stueart Marketing Director Yukon Art Centre
The support and design I receive from What’s Up, makes marketing so much more stress-free than any other publication I’ve worked with. It’s just so nice to have that attention, especially when you’re a one-person operation. It makes me feel as though my business matters to you as much as it does to me! Ellen Brian Little Star Astrology
“High praise from the merchants who’ve participated in the past.” RE: Skagway Pages in What’s Up, Yukon Carlin “Buckwheat” Donahue Executive Director Skagway Convention and Visitors Bureau Thanks What’s Up Yukon for all your help getting the word out about events and activities going on at Arts Underground! We know the community relies on you for local information, and your support to the arts community is greatly appreciated. Alena Puskas Executive Director Yukon Art Society | Arts Underground
Listing Pages
include
1. Social Media & Sharing Widgets Let our readers share your profiles! 2. Business Information And Tagging Includes essential contact information and your logo. Tagging will identify the searches your listing will appear in 3. Video Enhance the effectiveness of your listing AND give our readers a more personal inside view with embedded video. 4. Reviews and Events Connects editorial content with your listing and upcoming events held at your location 5. Facebook Feed With an embedded Facebook feed, you can announce deals, promote events, or just keep the conversation with our readers going. Live Feed Or Like Us Link with friends faces. 6. Multiple Photos Enhance our readers experience with a photo slideshow! Great place for your menu too! 7. Advertiser Coupons Include special deals just for OUR readers 8. Interactive Map Readers can plan an evening by searching nearby related businesses as well as upcoming events. 9. Search Engine Optimized Each listing is individually search engine optimized and your listing will be at the forefront of changes in SEO.
www.whatsupyukon.com
Online Advertising Opportunity How will our readers find your listings? 1 Readers can search the directory for businesses via maps, keywords, or business type. 2 Featured Business we can highlight your listing so it stands out over standard listings 3 Reviews are stories by editorial that are linked directly to your directory listing. 4&5 Event Searches for advertisers who host events provide easy access to your full profile
6 Location Search Pages In addition to the directory search, for example readers can see the event they plan to attend click the restaurants or shopping links and see where they can stop nearby before or after. 7&8 Search Engine Optimized Listing pages are search optimized to draw in new readers via organic searches from popular search engines.
Web advertisements included with a directory service plan. Ask us about Featurettes and our targeted newsletters
Web Advertising 300 x 250 Pixels
728 x 90 Pixels
$50 per week
Homepage
728 x 90 pixels
Leaderboard Top & Bottom
Leaderboard Top & Bottom
$150 per week
$125 per week
Web ads may be linked to clients desired location
Preferred clients receive $150 credit Per month toward selected service Best clients receive $200 credit Per month toward selected service
INTRODUCTORY OFFER!
Purchase 1 year, receive 2 months free!
www.whatsupyukon.com