March18

RNI No.: DELENG/2014/59308

Volume IV Issue VI March 2018

Annual Subscription ` 660

Incredible Tourism Integration Inspiration Innovation

An Exclusive Coverage of 64 Annual Convention and Exhibition of TAAI th

Jammu & Kashmir An Adventure Paradise NEWS IN BRIEF

AVIATION

NTO

HOSPITALITY

DESTINATION

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CONTENTS Editor Rajesh Tiwari rajesh@whereabouts.in +91 9818525672

Correspondents Jai Kishan Kaparwan Nisha Awasthi whereabouts.in@gmail.com

Art Director

06

NEWS IN BRIEF

12 ASSOCIATION 14

HOSPITALITY

18 NTO 22

TRAVEL BUSINESS

Mithlesh Gupta

24 AVIATION

Advertising

32 STATE

Commercial Director Dheeraj Anand +91 9560444678 dheeraj@whereabouts.in Advertising Manager (North-West) Solomon Saxeana +91 9999810390 solomon@whereabouts.in Advertising Manager (South-East) Santosh K Mishra +91 8447786636 marketing@whereabouts.in Marketing & Events Manager Lakshman Vashisth +91 9911907050

36 WORLD 37

FACT & FIGURES

38 APPOINTMENT

IN FOCUS

Come and Experience TAAI; Come and Experience Srinagar

Principal Advisor Anil Prakash

Legal Advisor Advocate Brijesh Tiwari

Production & Distribution

08

Production Manager Subhash Solanki Distribution Executive Anoop Singh

We (TAAI) as the oldest nodal body are never consulted to draft our policies

Accounts CA Rishabh Rana

Technical & Web Support Amit Agrahari

All information in Whereabouts is derived from sources, which we consider reliable and a sincere effort is made to report accurate and up to date information. All contents of this publication are reserved worldwide. Reproduction in any manner without prior written permission is prohibited. All disputes are subject to the exclusive jurisdiction of component courts and forums in Delhi only.

Whereabouts is own, printed & published

by Rajesh Tiwari. Whereabouts is printed at Pritika Printers, A-21/27, Naraina Industrial Area, Phase-II, New Delhi 110028 and published from E-8/401, Nehru Vihar, Delhi 110094. Editor Rajesh Tiwari

For past few years Kashmir has been in the news for not all the right reasons; therefore TAAI Convention is using this opportunity to showcase Kashmir for all that it should be known for and that is the amazing hospitality of the Kashmiri people.

Sanjay Narula, VP, TAAI

09

The greatest regret is that our government doesn’t give us the due importance or recognize as an Industry.

Jyoti Mayal Hon Sec. General, TAAI

Dynamic pricing is the key to success in today’s scenario

15

EDITOR’S NOTE

DESTINATION

Jammu & Kashmir An Adventure Paradise

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Renowned as a ‘heaven on the earth’ Jammu & Kashmir offers a host of activities that engage travellers to make their vacations a memorable.

Some of the main adventure sports in Kashmir valley of India are Golf, Mountaineering, Skiing, Trekking, River Rafting, Paragliding and Fishing, Aero Sports, Backpacking, Canoe Trips, Camping, Kayaking etc. In this issue – Whereabouts brings more on this fascinating destination.

Dear Readers, As you know the Annual Convention and Exhibition of TAAI is being organised in Srinagar so we interacted with the office bearers of the association to know more about the convention. As Mr Sanjay Narula rightly says – for past few years Kashmir has been in the news for not all the right reasons, therefore TAAI Convention is using this opportunity to showcase Kashmir for all that it should be known for and that is the amazing hospitality of the Kashmiri people and it’s tourism stakeholders.

The theme of the convention is – ‘Integration: Inspiration: Innovation’ which seems utmost importance to the fraternity in today’s scenario. The Industry is evolving and under the change of times the stakeholders of the industry need to follow these three important strengths to unite, accept challenges and look for newer and better ways of transacting their businesses.

Hosting such a large delegation – especially the leading travel agents will be an opportunity for the state to boost tourism and facilitate more business for its stakeholders.

Also, it will be a great message for the Indian/overseas travellers that Kashmir is safe and calling them to the heaven on the earth.

We wish all the good luck to the organizers, and expect it will be an interactive and innovative convention for the delegates.

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NEWS IN BRIEF

Incredible India 2.0 campaign aims at a shift from generic promotions

WH Desk

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he Ministry of Tourism has launched the Incredible India 2.0 campaign, during the financial year 2017-18 to promote various destinations and tourism products of the country including spiritual, medical and wellness tourism in important and potential source markets overseas. “The Incredible India 2.0 campaign aims at a shift from generic promotions undertaken across the world to market specific promotional plans and content creation with thematic creatives on different niche products including spiritual, medical and wellness tourism,” said K. J. Alphons, Union Minister of State (I/C) for Tourism.

“The Incredible India 2.0 Campaign aims at moving to the next level of promotion and marketing with a shift from generic promotions across the world to market specific promotional plans, content creation and use of thematic creatives,” he further added.

K.J. Alphons Tourism Minister (I/C) Govt of India

The Ministry, as part of its on-going activities, annually releases global print,

electronic and online media campaigns in important and potential markets overseas, under the ‘Incredible India’ brand-line, to promote various tourism destinations and products of the country, including the cultural heritage. Promotions are also undertaken through the website and Social Media accounts of the Ministry.

The Indian travel market to generate $48 billion by 2020 WH Desk

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nline tourism industry is evolving at a faster pace as compared to previous years. With the growth of tourist inflow, the industry has become one of the main sectors to increase in manifolds growth Vis – a – Vis other sectors. With evolution of tech enabled start ups and newer concepts like staycation, adventure tourism, ecotourism, medical tourism and pilgrimage tourism across the country the industry is at the cusp of potential growth, says Deep Kalra, Chairman & Group CEO – makemytrip.com and Vice-Chairman of IAMAI while speaking at the inaugural session ‘Incredible 2.O’ - the Next Trillion Dollar Opportunity organised by Internet & Mobile Association of India (IAMAI).

Deep Kalra Chairman & Group CEO makemytrip.com

6 March 2018

“As more and more people come online, smartphone penetration increases, technological disruptions and use of digital payments has actually changed the dynamics of the industry at large.

At present this industry is standing at 2.O knocking 3.O for the next level to kick off,” he added.

Incredible India2.O is a premium platform in the country, where one can find all the segments that make up the travel industry. A place where the entire tourism fraternity comes under one umbrella and a lot of actual business happens. Also through this event, newer and unknown destinations have been emphasized which is very important for tourism to grow. Not only it gives exposures to established players, but also it offers a plethora of opportunities to new entrants in the travel and tourism industry. It is a great networking platform where participants generate a lot of business leads.

Technology and digital can help achieve the target. Digital is already playing a major role in the sector with domestic air ticket and railways booking continue to be among top contributors to the Online Travel spends. Online Hotel booking has seen a substantial y-o-y growth of 60%. “The Ministry’s vision can be fast tracked with the help of technology. However, for that to happen, the government must lower the tax burden, ease rules and build infrastructure if it wants to ensure 15-20 percent annual growth in tourism in coming years,” he added.

Issues pertaining to GST, opening up of the shared economy and facilitating the adoption of new tech could herald the next trillion opportunities for the sector.

NEWS IN BRIEF

Integration, Inspiration & Innovation at 64th Convention of TAAI Jai Kishan Kaparwan

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ncredible Tourism – Integration, Inspiration and Innovation has opted as theme of the 64th Annual Convention and Exhibition of Travel Agents Association of India (TAAI) scheduled to be organised from March 27-29, 2018, in Srinagar. The Convention is being supported by Jammu & Kashmir Tourism with a mission to promote tourism and bring more visibility to the state.

Elaborating on the convention, Sunil Kumar R, President, TAAI said: “Jammu and Kashmir is one of the prime destinations in India where travellers can enjoy any tourism products. I believe that the upcoming convention of TAAI will help leading travel agents get familiar with beauty and hospitality of the state.”

“TAAI conventions are always a great attraction to the Industry leaders Sunil Kumar promoting travel, tourism, hospitality or President facilitating MICE related services. This TAAI is a limited edition convention and we will have to limit the number of delegates due to limited inventory of rooms.”

While elaborating on the specialties of the convention TAAI President said that this will be a very interactive for various reasons.

“Discovery – which is not just Srinagar we are looking at offering post tours to Pahalgam, Gulmarg and Sonmarg. We have facilitated our delegates who have never been to Mata Vaishno Devi to stopover a day before the convention so that they can get the opportunity to have the Darshan of Mata Vaishno Devi.”

The association is presenting the most outstanding opportunity for Golfers in Travel & Tourism Industry. The TAAI Golf Cup will be

TAAI conventions are always a great attraction to the Industry leaders promoting travel, tourism, hospitality or facilitating MICE related services. This is a limited edition convention and we will have to limit the number of delegates due to limited inventory of rooms presented to the Golf Champion of the TAAI Golf Tournament being held on the 27th March 2018 at the most famous world-class resort, The Royal Springs Golf Course, Srinagar. The Tee off will be at 1100 Hrs, at this incredible and majestic Golf Course.

The most scenic Golf course in a natural environment created against the dramatic backdrop of Zabarvan mountains at Chashme Shahi, The Royal Springs. The legendary garden overlooks the Golf Course which contains four of the Royal Springs.

Golf at Royal Springs, Srinagar is a truly transcending experience for the golfers and nature lovers alike.

Sher-i-Kashmir International Conference Centre (SKICC) is the venue for Convention & Exhibition. It is located along the Boulevard that encircles the Dal Lake and brings to Srinagar all the Facilities of a great event venue. One of the most modern Convention Centre in the Country, it is designed by Joseph Stein, a world famous architect. SKICC is equipped with Infrastructure of International standard best suitable for contemporary requirements of MICE.

Young Leaders Coffee Meet Society for Incentive Travel Excellence (SITE) India Young Leaders organised a Young Leaders Coffee Meet Up at Ethiopian Cultural Centre, New Delhi on March 9, 2018. The purpose of the meeting was bridging the gap between generations and creating a strong group of individuals who will become SITE leaders.

The event was exclusively set out to be a networking event for MICE business networking opportunities and launch of the Young Leaders Program. Professionals from more 30 leading companies, SITE India Chapter Board and Co- Chairs of the Young Leaders Program were present during the meeting.

“We at SITE India are proud to launch the SITE India Young Leader Program. This program builds the next generation of incentive travel leaders by providing education and networking opportunities appealing directly to younger generations,” informed Nitin Sachdeva.

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Come and Experience TAAI; Come and Experience Srinagar For past few years Kashmir has been in the news for not all the right reasons; therefore TAAI Convention is using this opportunity to showcase Kashmir for all that it should be known for and that is the amazing hospitality of the Kashmiri people and it’s tourism stakeholders, says Sanjay Narula, Vice President, Travel Agents Association of India in an exclusive conversation with Whereabouts.

Rajesh Tiwari

Q 1. One of the much awaited events of the travel industry - the Annual Convention & Exhibition of TAAI is taking place in Srinagar; how important is this event for the host state and industry stakeholders?

Kashmir is gifted with the most amazing natural beauty. It has the scenic snow capped peaks, the wonderful terrain with fantastic views, the Ski slopes of Gulmarg, the Royal Springs Golf Course at Srinagar, the picturesque Dal and Nagin lakes with the wonderful hospitality of the House Boat owners all make a perfect recipe for a wonderful family holiday .

However, for past few years Kashmir has been in the news for not all the right reasons, therefore TAAI Convention is using this opportunity to showcase Kashmir for all that it should be known for, and that is the amazing hospitality of the Kashmiri people and it’s tourism stakeholders. J & K tourism and the government have extended their full co-operation to make this event productive and useful for growing business ties and also showcasing the very best in J & K hospitality

Q 2. According to you, which are the critical issues/ challenges in front of travel agents that need to be discussed during the Convention?

Firstly TAAI needs to bridge the trust deficit among the travel community for the destination which is hosting us, we will be giving the local partners – tour operators and the hoteliers of Kashmir an opportunity to educate those who are coming to the state for the first time. I am very much sure that a large number of delegates – coming from across the country, will be returned with positive energy and strengthen their business relationship with the stakeholders of the state.

Technology as a partner has helped agents to grow their business and provided an opportunity to serve our customer in a better way. However, we need to innovate further to retain our customer as it has become a key challenge for us. Therefore, TAAI is looking at introducing new technology initiatives for advancement in distribution technologies for airline and tour products.

Q 3. Kindly throw some light on the structure of the Convention? What would be the main attraction/ activities this year?

The landscape (Jammu & Kashmir) undoubtedly is the major attraction. As far as the Business sessions are concerned the

8 March 2018

delegates will have an opportunity to hear the country’s tallest leaders speaking at the event and sharing their insights. Apart from this, there will be ample opportunities to have the first hand experience of the fabulous destinations like Pahalgam, Gulmarg and House Boat stay during pre/post tours of the convention.

Q 4. How do you look at TAAI Conventions organised in recent past? Do you have any plan to make it more interactive and fruitful for the delegates?

There is learning from each event and most certainly we are making this more interactive and engaging for our members which ultimately serve the purpose of organizing a convention at this large scale.

Q 5. What is your expectation in terms of member’s participation?

Srinagar has the limited resources in term of quality accommodation, and TAAI Convention has practically booked out almost every significant hotel property. Even after that we are expecting to have almost 650 delegates from across the country.

Q 6. Kindly throw some light on the theme opted for the year’s Convention?

The theme for this year’s Convention is Integration, Inspiration and Innovation which aims to showcase the incredible tourism products and hospitality. The better known fact is that India has to offer unique and engaging experience, so come and watch how we explore all these facets of our destination Kashmir.

Q 7. What kind of support are you getting from Airlines; how has been their response to the Convention destination?

The Airline partners have been very supportive; IndiGo which is our main airline partner has given amazing fares for the delegates to travel from across the country. The fare offered from Mumbai /Delhi to Srinagar and back is an unheard of just Rs 7000, and returned Chennai to Srinagar Rs 9000. Apart from this you can take a stop at Jammu and visit the Mata Vaishno Devi Shrine for only at Rs 1000 extra.

IN FOCUS

We (TAAI) as the oldest nodal body are never consulted to draft our policies says Jyoti Mayal Each new day is a challenge; from Zero Commissions, Weekly Payments, Bank Guarantees, Capping and ADM’s, NDC, Transaction Fee to GST etc. there are immense issues that a travel agent has to face every day.

However, the greatest regret is that our government doesn’t give us the due importance or recognize as an Industry, says Jyoti Mayal, Hon Secretary General, Travel Agents Association of India in an exclusive conversation with Whereabouts.

Rajesh Tiwari

Q 1. One of the much awaited events of the travel industry - the Annual Convention of TAAI is taking place in Srinagar; how important is this event for the host state and industry stakeholders?

TAAI is known for organizing its annual convention with great precision and giving value to our members. Having a convention in India is something I personally look forward too, and so do our members. Kashmir is a beautiful pristine state. I feel it is heaven on the earth. You may go around the world but the beauty in Kashmir takes your breath away. And no where do you come across such great hospitality with a personal touch.

Further, I think it is of great importance that the travel fraternity should promote their own country and specifically Srinagar, Kashmir as it has had its challenges of sustaining tourism and growth. Only we as stakeholders can pave the path of peace and tranquility.

Q 2. According to you, which are the critical issues/ challenges in front of travel agents that need to be discussed during the Convention?

Our Convention logo says it all – ‘Integration: Inspiration: Innovation.’ These three captions are of utmost importance to our fraternity. Our Industry is evolving and under the change of times we need to follow these three important strengths to unite, accept challenges and look for newer and better ways of transacting our business. Our discussions and debates would be around them.

Q 3. Kindly throw some light on the functioning of Association (TAAI) with the Airlines as well as the Government?

Our industry is evolving very fast. Each new day is a challenge; from Zero Commissions, Weekly Payments, Bank Guarantees, Capping and ADM’s, NDC, Transaction Fee to GST etc. there are immense issues that a travel agent has to face every day.

Sometimes, I feel that the professionals of this industry are on a never ending battle. The greatest regret is that our government doesn’t give us the due importance or recognize as an Industry.

The government needs to formulate not only the rules and regulations on the relationship of government and airlines but also airlines and the IATA recognized travel agent. The government needs to understand that we fill the airlines by passengers and cargo and we are one of the highest foreign

exchange earners. We as an industry are the largest employers.

I feel that the travel and hospitality business contributes an impressive share to the country’s growth however, even after that we as the oldest nodal body are never consulted to draft our policies. Since we at TAAI have been pursuing with Ministry of Civil Aviation, Ministry of Tourism and Ministry of Finance on various concerning issues; we look forward to the government to work closely with us. We should be a recognized as a deemed Industry.

Q 4. How do you look at TAAI Conventions organised in recent past? Do you have any suggestion to make it more interactive and fruitful for the delegates?

Most of our Conventions have been very well organized. At this point of time we should have more interactive knowledgeable sessions. We need to think out-of-the-box and make our members do the same. A good combination of international and local renowned speakers is required to expand our thought processes to learn from global markets and great minds.

We should have smaller groups participating on various topics simultaneously to be able to challenge the minds as per the audience need. We need to plan the journey for the next seven years and not only the immediate future.

Q 5. Do you have any plan or suggestion for the growth of the association to make it more relevant to the member’s requirement?

When I was elected in TAAI as a Chairperson Northern Region and then Managing Committee Member; at every position I had a vision. Vision to educate and enhance knowledge by showcasing new avenues, ease of transacting business, and most importantly always remaining in contact with my colleagues and members, I represented during my tenure at various capacities. I tried to achieve my best. Now being elected as the Hon. Secretary General I feel and wish I had a magic wand by which I could solve the entire problem and issues related to airlines and government which is creating a lot of challenges to our members.

My first and foremost vision is to ascertain that our business may achieve a healthy growth towards sustainability and profitability for the stakeholders. An environment needs to be created to work closely with the government and our suppliers.

Our members should have an awakening to work together in unity to achieve our goals.

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Kashmir will be in limelight for all good reasons

We have opted Srinagar as the convention venue with the aim to create a positive image of the state. It will be a great message for the Indian/overseas travellers that Kashmir is safe and calling them to the heaven on the earth, says Rajan Sehgal, Member Managing Committee of Travel Agents Association of India in an exclusive conversation with Whereabouts.

Jai Kishan Kaparwan

Q 1. What is your expectation from the upcoming convention; which are the issues need to be addressed at this platform?

TAAI will be doing convention in India after a gap of few years and it’s a team decision to have the convention in Srinagar. We have opted Srinagar as the convention venue with the aim to create a positive image of the state. It will be a great message for the Indian/overseas travellers that Kashmir is safe and calling them to the heaven on the earth. Also, the convention will encourage our stakeholders to promote the destination in a big way.

With around 600 travel professionals from across the country the convention will have host of panel discussions on various issues. The state will be in limelight for three days for all the good reasons which is expected to add a huge chunk of tourism business and travellers in the year ahead.

Q 2. How do you look at the Golf Segment of Tourism in the State? What are your suggestions to attract the deserving number of Golfers to the State?

Jammu and Kashmir boasts the World’s best Golf Courses in the state such as Jammu Golf Course, Royal Spring Golf Course and the Pahagam Golf Course etc. As I know when a golfer embarks on a tour he /she wants to play at least three rounds of golf on different golf courses and stay in best hotels; which is absolutely available in the state. Promoting this segment will be a great advantage for the state to receive more travellers and increase the room nights.

Q 3. How do you look at TAAI Conventions organised in recent past? Do you have any suggestion to make it more interactive and fruitful for the delegates as well as the host state/country?

Our past Conventions held in Thailand, Dubai, Indonesia, Turkey or Abu Dhabi were of great success; which eventually added an impressive growth to the segment of our host countries. However in today’s scenario we need to be more aggressive therefore my suggestion is to invite more decision makers from the government in the panel discussions. More engagement will give better industry insight that will help our government and their representative to come out with the solutions.

CONVENTION VENUE

Sher-i-Kashmir International Conference Centre (SKICC) WH Desk

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here the great mountains descend to stand vigil by a lake and the sun sets crimson on the Dal, stand the Sher-i-Kashmir International Conference Centre (SKICC). It is located along the Boulevard that encircles the Dal Lake and brings to Srinagar all the Facilities of a great event venue. One of the most modern Convention Centre in the Country, it is designed by Joseph Stein, a world famous architect. SKICC is equipped with Infrastructure of International standard best suitable for contemporary requirements of MICE. Its climate-conditioned auditorium with a capacity of 750 delegates is braced with latest audiovisual system, simultaneous interpretation system and video conferencing facility backed by broadband Wi-Fi. The meeting rooms and

10 March 2018

event spaces can accommodate a large group for all kinds of events. SKICC has had distinction of hosting some of the very important conferences and conventions. It also hosted the visits of Hon’ble President of India and the Prime Minister several times.

March 2018 11

ASSOCIATION

UTPA delegation interacts with CM of Uttarakhand Jai Kishan Kaparwan

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ttarakhand Tourism Professionals Association (UTPA) team led by its President –Ravi Gosain, General Secretary – Sunil Bahuguna, Treasurer – Anil Gusain and Member Yatendra Negi, recently interacted with the Hon’ble Chief Minister of Uttarakhand Trivendra Singh Rawat.

While elaborating on the purpose of the meeting, UTPA President Ravi Gosain said: “The meeting was aimed to brief him about the association’s activities, as how the natives of Ravi Gosain Uttarakhand – President working in tourism UTPA and hospitality sector across the country and abroad, are keen to promote the state as all time tourist destination.

It (tourism & hospitality) can be one of the most important sectors to generate employment and help state government to stop or reverse migration, which is one of the major problems in Uttarakhand.”

According to him, the UTPA team informed the Hon’ble Chief Minister about their plan to conduct UTPA Seminar cum Convention in Dehradun to showcase the rich tourism products of the state. “This convention will be a milestone for tourism promotion and development in the state for coming years.

Along with this various issues related to the development of tourism in Uttarakhand were discussed at length. We are quite thankful to the Chief Minister of State for his precious time and interest shown in our activities. He applauded our efforts and fully assured his support,” said Gusain.

With the objective of promoting tourism of the state through various ways such as creating new products, addressing the challenges in front of travel fraternity and educating travel professionals; the association was officially launched in 2016.

Headquartered in New Delhi, the association houses its zonal office in Dehradun along

This convention will be a milestone for tourism promotion and development in the state for coming years. Along with this various issues related to the development of tourism in Uttarakhand were discussed at length. with the chaptres across the country.

Initially started with 15 members in core committee including 5 office bearers the association’s membership is growing and expected to reach about 500 members by the end of year 2019.

ADTOI revamps website with interactive & latest digital features Amongst new features, the official website of ADTOI contains integrated social media buttons for Facebook, Twitter and Linkedin to foster improved communication with the clients.

WH Desk

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ssociation of Domestic Tour Operators of India (ADTOI) revamped its official website with more interactive and latest digital features, it was announced during the General House meeting of the association held on 23rd February 2018 in New Delhi. Aashima Mehrotra – Director Ministry of Tourism and Metta Rama Rao, IRS – Officer on Special Duty, Andhra Pradesh Bhavan launched the website in the august presence of Anil Saxena – General Manager, Madhya Pradesh Tourism, Rajinder

12 March 2018

Sharma – Liaison Officer, Haryana Tourism, P P Khanna – President, Rajat Swahney – Vice President of ADTOI along with the members of the association.

Chetan Gupta, Chairman – I T Committee (website) briefed the house about the new features of the website and future plans to link the same with Ministry of Tourism and State Tourism Boards. “The goal – with this upgraded website, is to give thrust to the overall growth of domestic tourism in the country as well as to boost the business of our esteemed members. The website will also provide our visitors an easier way to learn about ADTOI services and allow them to browse information based on their own choice to select the service provider of their own choice,” said Chetan Gupta.

“The new website is interactive and gives better access to About Us, Who is Who,

Activities, Careers, Contact and Enquiry etc.

Our current and prospective clients will find useful information about our services on the homepage of our website,” he added.

“We will be constantly updating our content with helpful information, articles, blogs, newsletters, company announcements and client successes in the News section, said Chetan Gupta.

March 2018 13

HOSPITALITY

Clarks Inn recognised as the ‘Best Hospitality Management Company’ by ASSOCHAM WH Desk

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larks Inn Group of Hotels has been recognised as the ‘Best Hospitality Management Company’ at the ASSOCHAM’s Tourism & Hospitality Awards 2018. The award was bestowed during the ‘National Conference and Awards on Tourism & Hospitality Infrastructure, Finance, Outreach’ organised by ASSOCHAM in the national capital recently. Clarks Inn Group of Hotels’ President & Co-founder, S. N. Srivastava received the award from the Hon. Dr. Mahesh Sharma, Minister of State (Independent Charge), Ministry of Culture.

Speaking on recognition, Srivastava said, “We have established a leading presence in India by offering consistent and world class service at business and leisure destinations, providing business and leisure travellers with impeccable hospitality, comfort and convenience at an unsurpassed value, while ensuring complete customer satisfaction.”

“Fulfilling the individual needs of a clearly defined target group has been a proven

recipe for success in the Group’s corporate philosophy for several years. Care for every aspect of the guest experience! Care for comfort and convenience! Care so that a guest is not just a room number, but someone we always enjoy having with us!

This has been our fundamental belief & approach towards our guests,” he further added.

While elaborating on the functioning of Clarks Inn he informed, “We manage our business in an honest, reliable and fair manner and our relationship with business partners is characterised by partnership, respect and cooperation. It is with this foundation of integrity in partnerships that we achieve the continuous development of Clarks Inn Group of Hotels with 84 hotels and resorts across 18 states in India and one in Nepal in our portfolio today.”

ASSOCHAM has joined hands with Ministry of Tourism and FHRAI in putting together this conference. Some of the eminent guests and speakers in the conference were, Rashmi Verma, IAS, Secretary,

Ministry of Tourism, Government of India; Suman Billa, IAS, Joint Secretary, Ministry of Tourism, Government of India; Sandeep Jajodia, President, ASSOCHAM & Chairman & MD, Monnet Ispat & Energy Ltd.; Dr. Subhash Goyal, Chairman, ASSOCHAM Council on Tourism & Hospitality & Chairman, Stic Group; Kiran Kumar Grandhi, Vice President, ASSOCHAM & Chairman GMR Infrastructure Ltd.

Carlson Rezidor Hotel Group rebrands to Radisson Hotel Group Carlson Rezidor Hotel Group announced its rebranding to Radisson Hotel Group, effective immediately, at the International Hotel Investment Forum (IHIF) in Berlin.

WH Desk

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he new identity leverages the powerful, international brand equity of the Radisson name to drive awareness in the marketplace, increase marketing efficiency across the global portfolio and offer exceptional experiences to make Every Moment Matter for guests, owners and talent. Every Moment Matters will be the new signature service philosophy of the company and all its hotel brands.

The new go-to-market name, Radisson Hotel Group, capitalizes on a strong partnership between Radisson Hospitality, Inc. (formerly Carlson Hotels, Inc.) and Rezidor Hotel Group AB (publicly listed on Nasdaq Stockholm, Sweden and headquartered in Brussels, Belgium) who has master franchise agreements to develop and

14 March 2018

operate several brands across Europe, the Middle East and Africa.

Currently, the 11th largest hotel group in the world, Radisson Hotel Group is made up of eight hotel brands with more than 1,400 hotels in operation and under development.

The launch of the group’s new identity is a significant milestone in a five-year operating plan that will transform the business and position it to become the preferred choice for guests, owners, investors and talent.

“Today is the start of an exciting era for the Radisson Hotel Group, united by our new brand and long-term vision to become a top three hospitality company in the world,” said Federico J. Gonzalez, President & CEO, the Rezidor Hotel Group and Chairman of the Global Steering Committee, Radisson Hotel Group.

“Our five-year operating plan includes initiatives that redefine our value proposition, optimize our portfolio, streamline operations, invest in new technology systems and align our team members to deliver on our signature, Every

Moment Matters. ‘Every Moment Matters’ is about how we do business at the Radisson Hotel Group and who we are at the core – a place of purposeful encounters. For Everyone, Everyday, Everywhere, Every time; our rebranding is just the beginning.”

“The creation of the Radisson Hotel Group is an evolution of our long-term partnership with the Rezidor Hotel Group. Together, we are clarifying and executing a new brand architecture to create more value for our guests and owners,” said John M. Kidd, Chief Executive Officer & Chief Operating Officer, Radisson Hospitality, Inc. “It’s the right time for us to align our strategic and operating plans and go-to-market as one solid player,” he added.

In conjunction with the alignment around the Radisson brand equity, the Radisson Hotel Group has restructured its brand architecture and redefined guest experience pillars to be implemented across all eight brands: (1) Brilliant Basics (2) Memorable Moments (3) Local Experience (4) Feel at Ease.

GM SPEAK

Dynamic pricing is the key to success in today’s scenario Sanjeev Bhatia, Vice President & General Manager, The Metropolitan Hotel & Spa feels that technology is going to be the future of hospitality industry. He opines that in order to sustain the clientele and growth one required going by the trends and needs of the customers.

Rajesh Tiwari

Q1. Give us short background of your journey in hospitality industry?

Like everyone else in this universe, my journey was not an easy ride. It was year 1982 when I joined the hotel industry and my first job started in Front Office operations. During these 35 years of my career, I have worked in different areas like Front Office, F & B, Room Division, Sales and Admin. I joined my current organization – The Metropolitan Hotel & Spa in 2005 and have completed a decade of association with the hotel. Started here as Operations Head (Front Office) I have been elevated to the post of General Manager and assigned the profile of Vice President recently.

Q2. What are some important lessons that you learnt from your experience?

I believe our customers and team members are our best teachers.

If we understand and take their suggestions/feedback seriously we can grow to any extent. We need to change according to the trends and needs of the customers. Based on my personal experience I see technology is going to be the future of hospitality industry.

There are many memorable moments like welcoming the celebrities like Asha Bhonsle, Kareena Kapoor, Shreya Ghosal, Jagjit Singh, Gurdas Man, Farhan Akhtar, Shraddha Kapoor, Kapil Sharma, Gulam Ali etc. Winning prestigious awards from eminent organisations, fantastic feedbacks/reviews posted by customers on various social media /online sites have been proud moments for me as the Vice president and General Manager of this property.

Q5. Kindly throw some light on your clientele; which segment is generating more business for this hotel?

Since we are a business hotel our major clientele is from Corporate World. However, we do have a decent share from leisure market as well. We receive a huge chunk of foreign guest from all over the world.

Q6. How has been the business in 2017?

Fantastic year it was as after many years business started growing in our country due to more inbound arrivals. In 2017 The Metropolitan Hotel & Spa was also awarded with numerous prestigious accolades like: Luxury Spa Hotel 2017 being an Regional winner in south east Asia, by World Luxury Hotel Awards ‘Top Hotel Award by Room Nights’ from Expedia Customer’s Choice Awards 2017 from Make My Trip Best Spa hotel by Umbrella Aegis, an renowned name for experiential Marketing 100% of guest Recommend from Travelocity Best Emerging Spa in Asia to our Neo Veda Spa by Haute Grandeur Global Hotel Awards

Q3. What changes did you initiate after taking charge as the VP and GM of The Metropolitan Hotel & Spa?

Best Boutique Spa in India to our Neo Veda Spa by Haute Grandeur Global Hotel Awards

Nothing major so far as my new title was given to me in October 2017only, however I have planned lot of new developments which will be visible soon. In coming years, our major focus will be on training and enhancement of guest services at our hotel.

Certificate of Excellence 2017 by Tripadvisor to The Metropolitan Hotel & Spa, Zing Restaurant, Chutney Bar+ Tandoor Restaurants

Q4. What are your some of memorable experience as GM of this property?

We will surely be launching special packages for our B2B partners in 2018.

Q7. Kindly throw some light on your plans for the year ahead any special package or discount for B2B partners?

Q8. What revenue-enhancing strategies have you adopted at the property?

Dynamic Pricing is the key to success in today and in future. Our focus will be to increase our client base and retain our current customers.

Q9. How do you keep re-inventing yourself in your current profile?

I am a hardcore sales professional who keeps on inventing based on market trends and customer needs.

March 2018 15

HOSPITALITY

Vivaan Hotels & Resorts conducts property review for ADTOI members WH Desk

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ivaan Hotel & Resorts Karnal conducted a property review for the members of the Association of Domestic Tour Operators of India (ADTOI). The members were invited for overnight stay on 3rd February 2018 to see the property and experience their hospitality. All 30 members – including media persons were received

by Yogesh Gupta, Managing Director of the hotel.

The delegation was taken around the property for an inspection visit. Along with this, the delegation explored the nearby attractions i. e. Karnal Lake that can engage the tourist travelling to the city of Karnal.

The Vivaan –located on prime NH1 Karnal is an ideal destination for leisure and business needs from weekend getaways to residential conferences. This huge palatial property holds banquets which cater to huge gatherings. The facilities provided by the Vivaan promise total convenience for work and enjoyment.

WelcomHeritage to strengthen its presence in South & Northeast India WH Desk

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elcomHeritage Hotels is going to expand its horizons towards South and Northeast India. The Brand already has hotels in Sikkim and Tamil Nadu and is looking for new properties to strengthen the presence in these regions of the country which have unique heritage, culture and attractions.

Elaborating on the expansion plan, Sunil Gupta, CEO, WelcomHeritage shared, “There is a lot of potential in South and Northeast of India.

WelcomHeritage is known for its best heritage properties and by further expanding to these regions, we will be bringing the values and rich hospitality of these regions on a global platform. We have already identified properties and are in discussion with the properties owners. Very soon we will be making announcements of new properties on the Board.”

The next property, immediately, to be flagged will be WelcomHeritage Ashdale in Nainital, which is an old Manor from the British Era, owned by the Royalty of Sahaspur. Thereafter, WelcomHeritage will be flagging two Nature Resorts, one in Tadoba, Maharashtra, and the other in Coorg, Karnataka.

Both these properties are in the advance stages of the project, and will be launched within this financial year.

“In the pipeline we have eight new properties for evaluation this year. These will help us expand our footprints all across India.

WelcomHeritage has recently opened its new property in AmritsarRanjit Vilas, which is the first farm stay property of the group,” informed Gupta.

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Banquet facilities and wedding services for private parties and marriages are available. The Vivaan is equipped with conference facilities and conference suite for conducting business conventions.

The delectable vegetarian – South Indian, North Indian, Tandoori & Chinese cuisines dished out at the adjoining multi-cuisine restaurant invokes the taste buds.

Sunrise to represent Nilamani Hotels in India

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unrise Representations – a sales and marketing company for International hotels and destinations, has been appointed as the official representative for Nilamani Hotels in India. The appointment supports Nilamani Hotels’ strategy to harness the potential of the Indian outbound market.

Nilamani Hotels comprises one five-star property and two four-star properties situated in the legendary and mysterious island of Bali.

The Camakila Legian, located in the heart of Legian and directly in front of Legian beach is a rare sanctuary.

The Tanjung Benoa Beach Resort is situated at the tip of Tanjung Benoa Peninsula along Bali’s southernmost NusaDua region, also a very strategically located hotel. The Sakala Resort Bali housed on the naturally lush landscape and unspoilt sands of Tanjung Benoa on the Nusa Dua peninsula that is sure to transport you into a realm of modern day Balinese luxury like no other.

Nisha Shrivastava Director Sunrise Representations

“We are proud to work with Sunrise Representations in India. The company understands the mindset and culture of both Balinese and Indian and hence the working should be easy and smooth. Every hotel under Nilamani umbrella is sophisticated and promises to create an experiential and memorable journey for its guests”, said Greg Harrison, General Manager of The Camakila Legian and The Tanjung Benoa Beach Resort Bali.

Nisha Shrivastava, Director, Sunrise Representations “We would be engaging with travel trade on a regular basis and also be engaging with MICE agents and wedding planners as The Sakala Resort Bali and The Tanjung Benoa Beach Resort Bali offers meetings and events area. Sunrise Representation’s highly experienced team is all set to enter the market and tap the target segments that each of the hotels caters to leading to increase in market share of Nilamani Hotels.”

March 2018 17

NTO

Tourism Authority of Thailand launches ‘Open to the New Shades’ campaign WH Desk

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he Tourism Authority of Thailand (TAT) has launched its new marketing concept ‘Open to the New Shades of Amazing Thailand’ in India. Yuthasak Supasorn, the TAT Governor, headed the Thai tourism team at the launch event held at JW Marriott Aerocity in New Delhi. It was attended by several senior executives from Indian travel companies, travel media and invited guests from the business community.

In his product presentation, Tanes Petsuwan, TAT Deputy Governor for Marketing Communication said, “The Open to the New Shades concept is about asking visitors to ‘open’ their minds and hearts to deepen and widen their experiences into a new perception of attractions and variety of experiences in Thailand.

The communication campaign will introduce brand-new products to visitors, or reveal a new charming character of well-known destinations through creativity. This campaign is aimed at attracting more repeat visitors and also first-time visitors. Visitors can discover new perspectives in existing attractions, or indulge in unique experiences in new tourist attractions. Tanes outlined the broad variety of tourism products that Indian visitors will enjoy in the categories of Gastronomy, Nature and Beach, Art and Craft, and Thai Culture and Way of Life.

TAT offices in Mumbai and New Delhi are working with partners and tour operators to convert the new marketing concept into substantial sales targeted at specific customer segments; such as, Luxury Travel, Weddings and Honeymooners, Female Travellers and Families. Also targeted are university students and newly working women.

TAT is also targetting a new wave of visitors from secondary cities in India. Given the large number of Indian cities with a population base of more than three million people, India is seen as being a major source of visitors for Thailand in the years ahead.

Yuthasak said, “India Yuthasak Supasorn, the TAT Governor, talking about the new campaign is now one of our top ten sources of visitor arrivals, a member of a small club of countries that generate more than one million visitors a year. In 2017, Thailand recorded 1.41 million visitor arrivals from India, up by 18% over 2016, generating an estimated 120 billion Rupees (62.40 billion baht) in tourism income.”

“We are targeting a revenue growth of 12% for Indian market in 2018. More and more Indian travellers are diversifying beyond their traditional spots of Bangkok and Pattaya, and exploring Chiang Rai, Rayong, Trat, Hua Hin and Samut Songkram. In 2018, bilateral business and MICE travel is expected to increase as India’s economy grows and new airlines launch more bilateral flights. The completion of the Asian Highway road linkage through Myanmar will allow a whole new generation of travellers to open up new corridors of travel between South and Southeast Asia,” he added.

Martin Nydegger takes over as CEO of Switzerland Tourism WH Desk

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he Board of Directors of Switzerland Tourism appointed Martin Nydegger as the new CEO recently. The selection committee of the Switserland Tourism Board of Directors made their decision after a multiple-step selection procedure that featured a number of highly qualified candidates. Nydegger proved to be the candidate who best met the criteria defined for the position. His breadth of tourism experience and profound knowledge of Switzerland Tourism will in addition ensure a seamless transition and continuity in the preliminary phase.

Martin Nydegger CEO Switzerland Tourism Board

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Martin Nydegger has been a member of the Executive Board of Switzerland Tourism since 2008 and is in charge of Business Development. He had previously managed the ST branch office in Amsterdam for three years. Prior to joining ST, he already held a number

of positions in the tourism sector, including six years as Director of the Engadin/Scuol Tourism Board. A native of Bern, Nydegger holds an Executive MBA in Strategic Corporate Management and has repeatedly undergone further training in the field of marketing management.

Speaking on his new role Martin commented, “I am excited about my new role at Switzerland Tourism and build on the legacy by taking it to new heights. My journey with Switzerland Tourism has been remarkable and I look forward to further building and establishing this alluring travel destination.”

On his recent visit to India, Martin said, “India is an extremely relevant market for Switzerland Tourism and would rank 7th in terms of importance of all the countries, globally. In terms of development, Switzerland Tourism has seen an enormous growth over the years. In the last 3 years, it witnessed a growth of roughly 53% and in 2017 alone the growth rate was a good 25% from India and is predicted to grow further by 33% in the next three to four years. India and Switzerland have strong ties and we certainly intend to continue and grow strong in the future.”

NTO

Lantern Festival 2018 edition becomes biggest ever Taiwan Lantern Festival is a worldclass event where traditional folklore and cool technology are woven together.

The exhibition scale for this year’s festival reaches to 50 hectares, making it the biggest lantern festival ever held in Taiwan.

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he 29th Taiwan Lantern Festival was officially opened, with the lighting of the lanterns in the Main Lantern area. The exhibitions will feature the main lantern which depicts an indigenous child with a Taiwanese dog, portraying the theme of Loyal Auspiciousness. Besides this main attraction, the innovative designs area will showcase various exquisite traditional lanterns that embody traditional customs and auspicious themes; these are sure to dazzle people.

For the first time, full-field spotlights will be used to shine the latitude and longitude beams in the sky and present the Tropic of Cancer going through the mountains, sea and plains of Chiayi County. The design incorporates folk culture and will give people a brand new sensory experience.

Every year, during the Lantern Festival, throughout Taiwan, large and small scale celebrations are held. The biggest difference between the Taiwan Lantern Festival and the lantern festivals held in various counties and cities in Taiwan is that it integrates tradition and modernity. Based on traditional culture, the Taiwan Lantern Festival each year uses the animal sign on the Chinese zodiac as the theme of the main lantern. It also pays attention to traditional customs in determining the location, construction and placement rituals.

To bring refreshing results to the public, a number of initiatives have also been planned for the 2018 Taiwan Lantern Festival including the center of attention, the main lantern Loyal Auspiciousness which for the first time will depict not only the zodiac animal of the year but also include a Taiwan indigenous child waving, so that spectators can feel as if the child is greeting them and sending them good wishes with a smile.

With the vigorous development of mobile payments and the introduction of cashless bazaars, the public also can experience the convenience and friendliness brought by

science and technology. With influence from the collections of the National Palace Museum, this year the authorities have also created a large reception gate called the ‘Tree of Life’ to convey the richness and prosperity of life through lights and shadows.

In order to showcase Taiwan’s intention to promote the protection of the bay resources, the Bayside Tourism Lantern Area has also been established to demonstrate the unique vitality of Taiwan being surrounded by the sea. A National Palace Museum water lantern area has also been laid out, and set up a Lantern Festival environmental navigation area, an environmental live broadcast and digital carved water curtain projection.

In addition, in order to provide excellent service to tourists, free Wi-Fi service has been provided as in previous years and an APP integrating marketing and smart phone navigation technology to allow tourists to fully grasp all that is on offer at the festival, from what’s delicious to eat to what’s fun to see. This is aimed at helping visitors enjoy the festival even more than ever!

The Ministry of Transportation and Communications’ Tourism Bureau’s Director General Joe Y. Chou said: “In order to promote Taiwan’s unique traditional folk festivals, the Tourism Bureau, Ministry of Transportation and Communications, has been handling the Taiwan Lantern Festival since 1990. Combining with relevant talents

and concepts in art curating, installation art, architectural landscape and city marketing, the Bureau hopes to not only present the exquisite traditional Lantern Festival, it also wants to use artistic methods to showcase Taiwan’s characteristics.”

Through years of constant innovation, the Taiwan Lantern Festival has become one of Taiwan’s premier folk festivals. It has been selected as one of the ‘World’s Best Festivals’ by Discovery and praised by international media as a Disneyland without a roller coaster! Through the holding of the Lantern Festival, the development of various types of Lantern Festival celebrations in Taiwan will be further promoted and world-class lantern designing and making technology will be cultivated.

Visitors also shouldn’t miss delicious local food such as Minxiong goose, Budai seafood, Dongshi oysters, Xingang peanut candy, and duck soup.

During this year’s festival, traveling to various tourist spots in Chiayi County during the day and enjoying the Taiwan Lantern Festival in the evening will surely be the best way to celebrate the festival.

Abu Dhabi promotes Emirate’s tourism credentials at ITB Berlin WH Desk

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he Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi) led a delegation of the Emirate’s leading hotels, attractions, tour operators and destination companies at ITB Berlin – one of the world’s largest tourism trade fairs.

The delegation of 48 partners and stakeholders is in Europe to promote the Emirate’s tourism credentials and build on the record numbers of hotel guests staying in Abu Dhabi. Last year hotel guests numbered 4.87 million, an increase of almost 10 per cent on the previous year.

Ali Abdullah Al-Ahmad, UAE Ambassador to the Federal Republic of

Germany, visited the Abu Dhabi pavilion to meet with the Emirate’s brand ambassadors that include representatives from national airline Etihad Airways, Louvre Abu Dhabi, Miral, Warner Bros. World Abu Dhabi and Sheikh Zayed Grand Mosque.

March 2018 19

NTO

King Abdullah II bin Al-Hussein interacts with potential investors WH Desk

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e have many challenges ahead of us, and it is more important that people of different cultures and different backgrounds energise each other and come closer together, and I believe that our two-day visit here in India will be the new start of a relationship between our two countries, said King Abdullah II bin Al-Hussein of Jordan while speaking at Jordanian-Indian Business Forum that was held in New Delhi.

The forum, titled Enhancing investment and partnership, was organised by the Jordan Chamber of Commerce and the Jordan Investment Commission in cooperation with the Federation of Indian Chambers of Commerce & Industry (FICCI).

King Abdullah II bin Al-Hussein of Jordan promised to potential investors all help possible to facilitate their businesses in Jordan, according to a Royal Court statement during his State visit to India.

The discussions focused on various fields, especially investment, trade, education, industry, health, agriculture, mining, telecommunication, tourism and energy.

“Let’s get things done and, do not be bashful with our ministers here. Tell them exactly what you think and what you need, and we will follow up to make sure that happens,” His Majesty told an audience of more than 300 businesspeople, investors and company representatives from both countries, who discussed means to enhance cooperation between Jordan and India.

The number of Indian tourists visiting Jordan is expected to increase after Amman

eased the entry procedures for Indian nationals. Indian Nationals are now entitled to visa on arrival to Jordan according to announcement made by His Majesty King Abdullah II bin Al-Hussein of Jordan. The King noted that the opportunities for Indian countrymen and women to come to Jordan have been facilitated.

The event was graced by the presence of His Excellency Issa Gammoh, Secretary General, Ministry of Tourism and Antiquities, Jordan; Majd Abu Arqub of the Jordan Tourism Board, including several travel trade and media partners of Think Strawberries, the India Representative Office of Jordan Tourism Board.

Maldives Visit Brussels appoints Aviareps launches new corporate website as Market Representative WH Desk

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aldives Marketing & Public Relations Corporation (MMPRC) has unveiled a brand new corporate website on 4th March 2018. The corporate website, which was launched by Minister of Tourism Moosa Zameer, is part of MMPRC’s constant effort to improve collaboration amongst industry partners and other stakeholders to provide detailed information about the activities, events, news and other resources relating to the destination marketing.

The new corporate website portal marks an important milestone as MMPRC marks its Eighth Anniversary and adapts towards the changing digital sphere with the introduction of several features, which includes dedicated areas for Events and Fairs, Members Area with access to industry updates and statistics, Media Content library and other resources such as newsletters, social media reports, press releases and job announcements.

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isit Brussels, the communication agency for tourism in the BrusselsCapital Region, has appointed Aviareps as its marketing representative in Brazil, China, India and Russia. The appointment, which came into effect from January 1st, 2018, is part of visit.brussels’ plan to strategically, and meaningfully reach out and engage with large, dynamic and emerging markets across the globe with a continued representative presence.

Patrick Bontinck of Visit Brussels says: “As the capital of 500 million Europeans, Brussels offers visitors an eclectic cosmopolitan experience that celebrates the arts, cuisine, design, history, modernity, luxury and urban lifestyles.

As we commence 2018 we are thrilled to bring those messages and offerings to a very divergent group of growing and exciting markets with an ongoing in-market presence.”

“Aviareps’ international network of industry experts has made this action and our commitment to these markets possible and we look forward to the increased engagement and visitation from Brazil, China, India and Russia to Brussels, in the months and years to come,” he further added.

Brussels welcomed a total of 3.00 million visitors in 2016, and while only data up until October 2017 is currently available, the total number of visitors in 2017 has already reached 2.92 million visitors. This demonstrates a robust increase of 20% when compared to the number of visitors welcomed in the first ten months of 2016.

The results are even more impressive when looking at the visitor figures from the emerging markets targeted; with visitors from China experiencing an increase of 23% for the first ten months of 2017, India an increase of 28%, Russia an increase of 41%, and Brazil an increase of 64%.

Thomas Drechsler, Chief Operating Officer Tourism, Aviareps says: “We are honoured to represent visit.brussels in what are four of our most dynamic markets. We look forward to elevating and continuing the popularity and success of destination Brussels in Brazil, China, India and Russia.”

NTO

Visit Victoria showcases glimpses of Melbourne’s food culture in India WH Desk

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he State of Victoria continues to attract Indian tourist with a strong foothold in the Indian market. Since years, Victoria’s food and wine culture has fascinated and motivated Indian travellers to visit the destination. Visit Victoria along with Melbourne’s Chef Shaun Quade recently recreated a slice of its food and wine culture in India through an interactive master class giving a glimpse of Melbourne’s incredible offerings.

Chef Shaun Quade on his maiden visit to India recreated iconic recipes from his renowned restaurant Lûmé. Chef Quade’s unique experimental style of cooking was very well received by the audience. He has also been a guest chef for one of the final episodes on MasterChef Australia Season 9.

Chef Shaun Quade thrilled with his experience said, “I am delighted to have visited such a unique country as an ambassador of Melbourne’s food & wine culture. As Indian travelers are highly influenced by food when it comes to choosing a holiday destination, Victoria offers a perfect amalgamation of local talent, fresh local produce and stunning settings. I look forward to welcoming more Indians to Lûmé in the coming months.”

On this occasion Celia Ho, Regional Manager South and South East Asia for Visit Victoria said, “Victoria has established itself as a preferred holiday destination for Indian tourists. Victoria and Melbourne city are amongst the favorite bucket list destination for Indian travelers. Visitors from India have spent over 5 million nights in the state making India a key market for us. We are confident that 2018 will welcome a lot more

Indians on various occasions and events such as the T20 finals being held at MCG & the Boxing Day Test Match festivities marking the IND vs AUS tournament.”

The State of Victoria continues to woo Indian visitors as a leisure destination with its finest food and wine culture, sports events, arts, nature & wildlife, self-driving, to name a few. Various regions of Victoria such as Yarra Valley, Phillip Island, Great Ocean Road, Mornington Peninsula and Melbourne city has increasingly gained popularity among the Indian travellers.

Singapore Tourism inks strategic partnership with Paytm WH Desk

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ingapore Tourism Board (STB) announced its strategic partnership with India’s largest mobile-first financial services platform Paytm. This makes STB the first National Tourism Organisation (NTO) to partner with Paytm.

As a part of this partnership, Paytm would run joint promotions on its platform to promote Singapore tourism. This will bring Singapore’s tourism offerings to Paytm’s 300 million strong users. Paytm will be offering up to INR 2,500 cashback on flight tickets to Singapore booked through the app. The Paytm platform will house a microsite featuring Singapore’s new, inside-out, unified brand ‘Passion Made Possible’ and related branded content. The customised microsite will help entrench the country’s Passion Made Possible brand which was launched in August last year with the Indian visitors.

GB Srithar Regional Director (SAMEA) Under the partnership, STB and Paytm will Singapore Tourism

also embark on a series of print ads and radio buys to promote the three month campaign and drive travel to Singapore.

With the digital wave transforming and driving a shift in the way commerce functions in India, this partnership will enable STB to increase exposure of Singapore’s tourism offerings to Paytm’s users and sets the foundation for potential expansion of the collaboration to feature more Singapore tourism products on the platform.

Speaking about this partnership GB Srithar, Regional Director – South Asia, Middle East & Africa (SAMEA), STB said, “STB constantly seeks innovative ways to better engage with Indian travellers and our partnership with Paytm is a step in this direction.

Indian consumers are increasingly taking to digital and online platforms and show a high acceptance of digital payment modes.

Our partnership with Paytm is, therefore, timely to harness this trend and enable Indian travelers to book flights to Singapore with ease.”

“We received a record number of 1.2 million visitors from India in 2017 and this year, we hope to continue the momentum by inviting more Indian travellers to Singapore. We are happy to partner Paytm and look forward to reaching out to its users and enticing them to come, explore Singapore,” he added.

Abhishek Rajan, Vice President, Paytm added, “Paytm has always been at the forefront of India’s digital revolution, enabling millions of people to adopt cashless payments for a wide range of transactions.

This alliance with STB will further augment this revolution by helping more Indians discover about Singapore as an engaging and diverse tourist destination and enable them to book tickets for Singapore through Paytm.”

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TRAVEL BUSINESS

SOTC innovates exclusive products for travel enthusiasts Indians WH Desk

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o cater the expectations, behaviour and preferences of the next rising wave of consumers, SOTC has curated two innovative products both for outbound as well as the domestic Indian traveller- Great Rail Journeys & Self Drive Holidays.

To capture high potential leisure markets for the outbound Indian traveller, SOTC has launched Great Rail Journeys in collaboration with Great Rail Journeys UK’s leading operator with over 40 years of experience in arranging holidays by rail. This enables the travellers to discover the best of the world through truly epic journeys travelling on iconic trains across entire continents such as Europe, Asia and Americas.

The Great Rail Journey holiday package from SOTC offers personalized travel through fully ushered rail tours that provide authentic experiences delivered with complete seamlessness. Each itinerary involves travel on special trains indigenous to the region.

From ultra-modern trains to iconic heritage lines, SOTC believes that traditional rail travel will give travellers the most memorable aspects of their global adventures.

Self-Drive Holidays, as a travel product and a trend, is becoming progressively more popular amongst Indian travellers. To tap into this segment SOTC has launched Self-Drive holiday packages for the

Ezeego1 launches the contemporarily designed YOLO Abu Dhabi WH Desk

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zeego1 launched its contemporary range of holiday products for Abu Dhabi, designed for the rapidly emerging affluent millennial class. YOLO (You Only Live Once) is a series aimed at presenting holiday products with a modern twist for the highly restless, globe-trotting, yet value driven Indian Millennial Traveller.

The YOLO Abu Dhabi offers a unique mix of packaged and unbundled options, giving the traveller the complete freedom to design their own holiday. The product range also features a mix of tradition and modernity, which Abu Dhabi offers in abundance.

Whilst the rich heritage and traditions have been one of the key attractions, YOLO Abu Dhabi recommends the traveller to experience the one of its kind and spell binding, The Louvre Abu Dhabi, the unbeatable Ferrari World experience and host water sport activities including kayaking and the Yellow Boat Tour.

Speaking on the launch, Neelu Singh, Chief Executive Officer & Director, Ezeego1 said: “We are very excited to launch YOLO Abu Dhabi, which fulfils and addresses a very important product gap in the market. The product range brings out the real Abu Dhabi to the forefront and gives an opportunity to see, feel and experience Abu Dhabi from a very different lens.”

Bejan Dinshaw, Country Manager, Department of Culture & Tourism - Abu Dhabi said: “We not only liked the concept of YOLO Abu Dhabi, but the structured plan of making this campaign, a success, is also commendable.”

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domestic market in India. SOTC provides self-drive car rental on a set itinerary combining with choicest hotel stays on stay & breakfast basis. The itinerary has suggestions for tourists, which they can follow if they wish to. These packages offer great value for money and convenience for customers. With a fixed package, all hotel and car arrangements are taken care of, plus complimentary road maps and a detailed route itinerary.

Speaking about the exclusive product offerings Amod Thatte, Head Product, Contracting & Innovation, SOTC Travel said, “Experiential Vacations is an upcoming trend with travellers today and to cater to this demand we have introduced Great Rail Journeys and Self Drive Holidays for our customers.”

“Domestic Tourism is witnessing a strong resurgence and the launch of our ‘Self drive Holidays’ intends to cater to this demand. With the concept of long weekend holidays serving as a mini escape, popular drive-down locations are seeing strong interest.”

He further added, “Our holiday offerings feature a number of ‘hotel trains’, like the Trans-Siberian in Russia, The Canadian in Canada, The Ghan in Australia,The Blue Train in South Africa etc. Every itinerary includes a balance of experiences giving our travellers the chance to see more of the country and get a more authentic flavour of the region.”

Ginger Hotels launches maiden property in Aurangabad WH Desk

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inger Hotels announced expansion of its portfolio in Maharashtra with the launch of a new hotel in Aurangabad.

The move is in line with Indian Hotels Company Limited’s (IHCL) expansion plans in the country by increasing footprint across segments in destinations of importance to business and leisure travellers.

The hotel houses 63 smartly designed rooms that offer all modernday conveniences for a hassle-free stay. With a committed and caring team, this spotlessly clean hotel offers a unique check-in experience of Coffee and Keys – where guests can enjoy a cup of freshly brewed coffee whilst checking in, an interactive social lobby, seamless complimentary Wi-Fi, a multi-cuisine restaurant, a well-equipped fitness centre and efficient meeting facilities. Ginger Hotels are a smart choice for today’s value conscious and discerning travellers, given the wide array of facilities the hotel offers.

Rahul Pandit MD & CEO Roots Corporation Limited

Commenting on the launch, Rahul Pandit, MD & CEO, Roots Corporation Limited, said, “This opening is in line with Ginger’s strategic expansion plan of being present in all key cities in the country. A pioneer, and today the largest chain of branded budget hotels in India, Ginger assures travellers of a consistently pleasant experience across all 44 hotels.”

TRAVEL BUSINESS

Travelport announces new products that enable airlines & agents in NDC era WH Desk

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ravelport unveiled its product roadmap to extend its content offering to airline customers using the International Air Transport Association (IATA) New Distribution Capability (NDC) standard. This will enable travel agency customers to access such content via Travelport’s platform.

In December 2017 Travelport was the first, and is still the only, GDS operator to achieve IATA’s highest certification as an NDC Level 3 Aggregator. The company is now consolidating and extending its lead by industrialising its NDC capability and incorporating NDC content within its suite of products for airlines and travel agencies.

These products will allow travel agencies to connect through Travelport’s platform in a single workflow combining traditional content and new NDC content. They will be enhanced and optimised continuously based on the evaluation of users and customers.

Travelport plans to include NDC content within an initial set of products as follows: An industrialized connection for airlines that connects via NDCstandard APIs A Point of Sale companion application for travel agencies that offers NDC-enabled content alongside the GDS workflow in our

leading Travelport Smartpoint desktop. This integrated app will be launched from Travelport Smartpoint for ease of use alongside the existing processes and will be ready in the second half of 2018 Shortly afterwards a first fully integrated search, book and manage function, combining NDC-connected content and GDS content in the same workflow, will be offered to travel agency customers on the latest Travelport solutions including Travelport’s next generation API Trip Services This integrated display and search response will be the foundation for all future releases, both through API and desktop.

The NDC-enabled content will augment already extensive API content within Travelport’s industry-leading airline Merchandising Suite. Travelport already connects to 24 airlines through APIs and expects to announce the first of many NDC-enabled airline partnerships very soon.

NDC integration is being developed in collaboration with a select number of agents and airlines who are providing continuous feedback as we approach the launch. This group includes major agencies such as Travix and BidTravel. These partnerships will enable Travelport to ensure its NDC integration serves the needs of all of its stakeholders as this product suite evolves.

Travelport Chief Commercial Officer, Stephen Shurrock, commented “Building on our unique NDC Level 3 status we are extending our range of products ready for the new mixed-economy era of airline distribution. Travelport has a rich history of innovation and, with our NDC-enabled products, we intend to maintain this as we seamlessly, speedily and accurately deliver the broadest range of bookable content to our customers.”

Yatra launches new TVC, focuses on customer friendly features WH Desk

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atra.com has launched its new series of advertisement commercials featuring its brand ambassador, Bollywood superstar, RanbirKapoor. The new TVCs present two unique customer friendly features in an entertaining manner using evergreen Bollywood movie songs with tailored lyrics. The ads have been created with a light hearted and humorous tonality, so as to ensure that the ads are fun to watch. The hummable ads also feature a ‘Karaoke’ style format for those who wish to sing along.

Commenting on the new TVC series, Sharat Dhall, COO (B2C), Yatra.com, said, “We are focused on innovating in terms of customer features and benefits, andthis set of ads highlight two such industry first features –eCash loyalty points and the airfare-drop protection.

With these films we are looking to attract new users to our fold, while retaining the connection with our existing customer base.

The ads capture the best of Bollywood – entertaining, yet with a key consumer message, and hopefully will strike a chord with the audience.”

Conceptualized by Ogilvy & Mather, the ad films reflect an exquisite blend of the contemporary world with the vintage charm of Indian

cinema. Keeping in mind Yatra’s endeavor to make travel hasslefree, seamless and value adding to travellers, the two films highlight its eCash loyalty program, and its unique feature of protecting customers from a drop in airfare post them making a booking.

“Bollywood has left a lasting impression on the cultural psyche of the nation. And with RanbirKapoor as the brand ambassador of Yatra, it seemed a perfect fit to merge the unique positioning of Yatra with the great musical legacy of the Kapoorkhandan”, remarked Dhruv Mookerji, Creative, Ogilvy & Mather, Kolkata.

March 2018 23

AVIATION

SWISS opens new Zurich First Class Lounge & unveils new chauffeur service WH Desk

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wiss International Air Lines (SWISS) will be offering its First Class travellers and HON Circle Members of the Lufthansa Group an exclusive new SWISS First Lounge in Zurich Airport’s Terminal A from next Monday (5 March) onwards. The new lounge, which is accessible via an escalator from the Terminal A departure concourse, enables guests to check in simply and conveniently at the welcome desk, hand in their registered baggage and then pass through a dedicated security checkpoint. Travellers departing in winter for warmer climes can also deposit their coat free of charge in a lockable wardrobe facility.

The new 650-square-metre lounge has been designed in the style of the existing SWISS First Lounge in the airport’s Terminal E, and offers lounge suites, a lounge club with inviting leather sofas, a business zone and a meeting room with a view of the apron area. Further facilities include a relaxation room with two loungers, and a smokers’ lounge with its own outside section and a choice of fine whiskies. With its bright oiled-oak

parquet floor, its Jura limestone walls and its elegant furnishings by Swiss designers such as Vitra and de Sede, the new lounge exudes an ambience of refined exclusivity.

SWISS will also be offering an exclusive new service this summer to its First Class customers arriving in Terminal E, in Terminal B or at a remote aircraft stand. The new chauffeur service will collect the customer from the aircraft door and take them directly to the relevant passport or security control in Terminal A or B.

Cotai Water Jet and Cathay Pacific Sign Codeshare Agreement

Bird Execujet launches Base Maintenance Service at Pune Airport

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otaiWater Jet and Cathay Pacific have signed an innovative codeshare agreement that will make it easier, faster and more convenient to book ferry tickets to Macao for passengers flying to Hong Kong. This arrangement simplifies the purchasing process, provides greater passenger assurance, boosts journey connectivity and enhances accessibility to Macao.

From Feb.26, 2018, the partnership will see Cathay Pacific add its CX code on Cotai Water Jet services operating between Hong Kong International Airport (HKIA) and Taipa Ferry Terminal, the main access point to Sands Resorts Macao’s four exceptional Cotai Strip integrated resorts: The Venetian Macao, The Plaza Macao, Sands Cotai Central, and The Parisian Macao.

Macao is a unique and fascinating destination, offering the Historic Centre of Macao and many architectural landmarks blending Portuguese and Chinese cultures. Designated a Creative City of Gastronomy by UNESCO, its cuisine is equally intriguing.

The CX designation allows Cathay Pacific customers in Australia, Canada, New Zealand, Singapore and the US to book tickets on CotaiWater Jet via the airline’s local website, www. cathaypacific.com. Booking eligibility for other international markets will be extended over the next few months.

Other benefits for Cathay Pacific passengers travelling to Macao include convenient check-through baggage and a choice of six daily direct Cotai Water Jet sailings departing from the SkyPier at HKIA, ensuring effortless connectivity.

24 March 2018

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ird ExecuJet Airport Services Private Limited, a joint venture between Bird Group and ExecuJet Aviation Group, recently announced the launch of its maintenance base at Pune Airport. This expansion is in line with the company’s vision to provide highest level of service excellence and One Stop Solution for maintenance services to its customers in Pune region.

On the launch of Bird ExecuJet Pune line maintenance base, Anurag Srivastava, Chief Executive Officer, Bird ExecuJet shared, “We aim to provide world class maintenance service with complete transparency to our customers. With our presence at Pune airport, customers from the region will now have an option to avail our 24-hour support service with a minimum downtime and with no compromise in terms of flight safety. Aircraft Reliability and transparency in maintenance is our moto.”

Bird ExecuJet provides the expertise and resources to handle virtually any maintenance task, caring for business aircraft in five regions around the world. Specializing in servicing airframe, avionics and engines, The Bird ExecuJet aircraft technicians are certified for a wide range of business jets and utility aircraft, including Cessna, Gulfstream, Hawker, Super King Air, Avanti P180, Falcon 2000/Exeasy, Global, Bell amongst others.

AVIATION

A CSR Initiative by Airports Authority of India to support skilling about 2,400 youth in Aviation Jobs WH Desk

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first-of-its-kind Aviation Multi Skill Development Centre (MSDC) supported by Airports Authority of India (AAI) was inaugurated in Chandigarh by the Hon’ble Union Minister of Civil Aviation, P Ashok Gajapathi Raju, in the presence of Hon’ble Member of Parliament Chandigarh, Kirron Kher, and Hon’ble Member of Parliament Anandpur Sahib, Prem Singh Chandumajra. The Centre has been set up in collaboration with the National Skill Development Corporation (NSDC), and is supported by the Aerospace and Aviation Sector Skill Council (AASSC) of India.

Speaking on the occasion, P. Gajapathi Raju said “This Centre which will train about 2,400 youth and women in 8 aviation job roles over the next 3 years has already received a very enthusiastic response. I would like to see many more such Centres for aviation skill development to be set up across the country.”

Demand for aviation skilled personnel has been rising commensurately with the boom in the civil aviation sector witnessed in the last 3-4 years. More than 900 new aircraft are expected to be inducted by Indian scheduled airlines in the coming few years. Air connectivity for both passenger transport and air freight is increasing, with new air routes and operationalization of unserved or underserved airports through the UDAN Regional Connectivity Scheme. MRO and ground-handling demands for skilled personnel are also rising in tandem.

Recognising this demand and to bolster the Skill India Mission, the Ministry of Civil Aviation (MoCA) and the Ministry of Skill Development & Entrepreneurship (MSDE) have collaborated

SriLankan becomes official partner of Hero Nidahas Trophy 2018 WH Desk

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elebrating the Island’s independence with the spirit of cricket, Sri Lankan Airlines, the National carrier of Sri Lanka and a member of the Oneworld alliance, becomes the official airline partner of the Hero Nidahas Trophy 2018.

The much-awaited series, organized in collaboration with ITW consulting Pvt Ltd, is going on in Colombo from 6th – 18th March, 2018. Acclaimed cricketers from Sri Lanka, India and Bangladesh will be competing in the upcoming fixture, which will be played out at the R. Premadasa International Cricket Stadium in Colombo.

Sri Lankan Airlines, Chief Commercial Officer, Siva Ramachandran said: “As this tournament is a commemoration of our Independence and a celebration of the sense of brotherhood the three nations share as cricket-playing countries, we are immensely pleased to have become the airline partner of this historic encounter. While welcoming the cricket teams and supporters of India and Bangladesh we invite all to enjoy the hospitality and bespoke service aboard SriLankan Airlines.”

to launch this Aviation MSDC at the Chandigarh old airport terminal building. With an outlay of Rs.5.25 crore, this project which is a unique CSR initiative of the Airports Authority of India.

National Skill Development Corporation (NSDC), the implementing agency of MSDE, in collaboration with the Bird Education Society for Travel & Tourism (BESTT) will undertake the training programmes. The course curriculum and assessments of the training have been designed by AASSC in accordance with the National Skill Qualification Framework.

Speaking at the launch, Radha Bhatia, Chairperson, Bird Group (the parent organization for Bird Education Society for Travel and Tourism) said: “India is among the fastest-growing aviation markets globally and aims to become the third largest market by 2025. The rapidly growing sector requires highly skilled manpower and we believe that the centre is a positive move in this direction.”

Air India to start direct flight from New Delhi to Tel Aviv from March 22nd WH Desk

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ir India will begin nonstop flight operations from New Delhi to Tel Aviv in Israel starting March 22nd onwards in an official statement released by the airline. The carrier has confirmed flying thrice a week on Tuesday, Thursday and Sunday on Air India’s Boeing 787 Dreamliner that has 18 business class and 238 economy seats.

The aircraft will depart from New Delhi at 4.50 pm and arrive in Tel Aviv at 8.25 pm. On its return leg, the plane will depart from Tel Aviv at 10.15 pm and land in Delhi the next day at 9 am.

With one way duration of 7 hours and 10 minutes, Air India will be the fastest nonstop flight between India and Israel taking a straight route between the two countries.

This announcement has come at a time when Israel Ministry of Tourism has recorded a whopping growth of 50% in January and 25% in February, 2018 of Indian arrivals to Israel vis-à-vis the same period in 2017.

March 2018 25

AVIATION

GVK appoints Zaha Hadid Architects for designing NMIAL WH Desk

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he GVK led Navi Mumbai International Airport (P) Limited (NMIAL), announced the appointment of the globally renowned firm, Zaha Hadid Architects (ZHA) to design the Navi Mumbai International Airport’s Terminal 1 and ATC Tower.

The London based ZHA was selected on completion of a challenging and intensive 12 week fast track design competition amongst the best international architecture firms that were shortlisted by GVK. ZHA is a world renowned firm established in 1979 and is known for its dynamic, innovative and iconic architecture with a portfolio of

over nine hundred and fifty projects spread across forty four nations.

The firm has designed Beijing’s new Daxing airport terminal of 700,000 sq.m. which is currently under construction. Their other landmark projects include the Olympic Aquatics Centre in London, the Heydar Aliyev Center in Baku, Azerbaijan, the MAXXI Contemporary Arts Centre in Rome, the Guangzhou Opera House in China, Al Wakrah Stadium for the 2022 World Cup in Qatar and many more. This will be ZHA’s first major project in the Indian subcontinent.

Commenting on the occasion, Dr GVK Reddy, Founder and Chairman, GVK and Chairman NMIAL, said: “Our vision is to establish one more landmark airport that would exceed the benchmarks that GVK had set through MIAL whilst creating Terminal 2 at Mumbai airport.”

He further added: “We are committed towards bringing the best global practices from the industry to design, engineer and build this most awaited airport project in India and hence we decided to go with ZHA, a firm known for its path breaking and remarkable architecture.”

Mumbai Airport adjudged World’s Best Airport

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umbai’s Chhatrapati Shivaji International Airport (CSIA) operated and managed by GVK MIAL, has been rated the World’s Best Airport for the Airport Service Quality (ASQ) Awards 2017 for customer experience by the Airports Council International (ACI).

Selected by millions of passengers in a survey carried out by ACI, the trade association of 1953 member airports across 176 countries, the award reflects Mumbai airport’s excellence in service parameters that go towards satisfying the needs of travellers.

As part of the ACI’s worldwide programme, passengers were surveyed across international airports for their feedback on 34 key performance indicators including airport access, check-in, security screening, restrooms, stores and restaurants. A highly regarded accomplishment in the aviation industry, this honour is a testament of GVK MIAL’s unflinching commitment towards operating with an approach that promises efficiency, safety and reliability.

Etihad Airways adds second daily flight to Rome WH Desk

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tihad Airways announced the addition of a second daily direct flight from its Abu Dhabi hub to Rome, effective 25 March 2018. The new service will take the total number of Etihad Airways’ flights on the route to 14 a week.

The additional frequencies will be introduced in phases, beginning 25 March 2018, with five extra weekly flights, rising to a twice-a-day service from 1 May 2018.

The double-daily schedule will provide greater choice to local passengers travelling between the capital cities of the UAE and Italy, and further increase connectivity to and from both countries.

The new early morning departure from Abu Dhabi and midday return service from Rome will offer links to popular cities across Australia, China, Japan and Korea.

With the additional service, Etihad Airways’ frequency between Abu Dhabi and its two

26 March 2018

Italian gateways of Rome and Milan will increase from two flights to three flights a day.

Peter Baumgartner, Etihad Airways Chief Executive Officer, said: “Ensuring our guests have greater flexibility and more travel options is a focus for Etihad Airways. Since we launched the Abu Dhabi – Rome route in 2014, it has become one of our most popular services for business and leisure travellers. We are therefore delighted to further develop the route with additional services.”

Etihad Airways’ codeshare partner Alitalia has announced that it will discontinue the operation of its daily flight between Rome and Abu Dhabi from 25 March 2018.

Alitalia will however continue to codeshare with Etihad and will also place its code on the new Etihad flights. Guests holding reservations on Alitalia flights between Rome and Abu Dhabi and beyond will be re-accommodated on services operated by Etihad Airways.

March 2018 27

DESTINATION

Jammu & Kashmir An Adventure Paradise WH Desk

Renowned as a heaven on the earth Jammu & Kashmir offers a host of activities that engage travellers to make their vacations a memorable.

Some of the main adventure sports in Kashmir valley of India are Skiing, River Rafting, Paragliding, Mountaineering, Trekking, Aero Sports, Backpacking, Canoe Trips, Camping, Kayaking etc. In this issue – Whereabouts brings more on this fascinating destination.

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Skiing In Kashmir One of the major attractions for adventure loving tourists is Skiing in the Himalayas.

Gulmarg, the best ski resort in the Himalayas, was first established by the British in 1927, when two British Army Officers, Maj. Metcarp and Maj. Hadow had setup the Ski Club of India at Gulmarg.

Skiing had become very popular during the pre-independence years and Gulmarg used to host two main events, one each during Christmas and Easter. In 1938-39 about 500 skiers are reported to have participated in the Christmas and Easter ski races.

Gulmarg’s atmosphere can generally be identified with 1940’s and 50’s European skiing—‘the Alps of good old days’. It has good sunshine as well as good snow.

Gulmarg holds a position as one of the highest lift-served ski resorts in the world.

This is due to setting-up of a Gandola Cable Car Lift from Gulmarg to Apharwat top, giving a downhill ski run of about 3 kms. In addition, three ski lifts and one chair lift also service the resort, which are suitable for beginners and intermediatelevel skiing, respectively.

The second section of this cable car takes you up to a height of about 4,000 meters above the snow level from where you can enjoy a 5 km downhill ski run. To avail the Gondola Cable car facility, Skiers can purchase a daily, weekly or seasonal pass from the Ski Resort Center. Apart from the second section, there are 3 Ski Lifts to serve the purpose for beginners and intermediate-level skiers, respectively.

The skiing season in Gulmarg usually commences before Christmas and continues till middle of April. In January-February, 1998 the first National Winter Games of India were held at Gulmarg, for which the facilities were enormously improved and upgraded.

Heli Skiing is a perfect addition to the existing gondola accessed slopes on Mt. Apharwat and an alternative way to explore Kashmir’s unique winter world with its exceptional possibilities for numerous and breath taking powder snow runs over endless snowfields and through challenging forests. Interested skiers can enjoy many runs over steep and wide open snow fields at the 4’745m high Sunset Peak and to

DESTINATION affront various long Heli Ski descents through beautiful forests in the lower part of this fantastic heli ski terrain.

While Gulmarg is an all-weather resort with refreshing summer meadows and pastoral scenes to keep the camera busy, the main reason to come here, at least in winter, is the off-piste, deep-powder, long-run skiing and snowboarding. The Himalayan Resort of Gulmarg is one of the newest and increasingly popular ski destinations. Head here for the world’s highest gondola ski lift and eye-popping views great Himalayas.

In the season tourist visit from several country and enjoy the skiing at its best.

Some of the leading country from where adventure visitors come to explore skiing in Gulmarg is France, Germany, Australia, Austria, Russia, New Zealand, UK, Norway, Denmark, Sweden, and several other western countries.

Gulmarg is accredited as the highest cable car enabled ski resorts in the world mainly due to a Gondola Cable Car Lift that was setup here.

For skiers visiting Gulmarg, accommodation is available at the J&K TDC Huts situated in Patnitop, Sanasar and Kud apart from the several private hotels available for booking at Patnitop and Kud.

River Rafting In Kashmir Kashmir is quite famous for a number of picturesque lakes and rivers. These water bodies of Kashmir not only serve as delight to the eyes, but are also a hub of a number of activity-oriented leisure sports. The less adventurous people go for the quiet Shikara boat rides on the Dal Lake and Nagin Lake of Srinagar. The Shikara rides offer peace and serenity as well as the option of sightseeing some of the beautiful places on the embankments. Other options include riding motorboats or going for water skiing.

Between the end of June and late August, when water levels are high, Leh’s most travel agents and travel operators organize rafting trips on the Indus River. This

event is still in its infancy with floating downstream in a rugged and beautiful landscape. River rafting in Ladakh is difficult to find anywhere else in the world.

It provides the best opportunity to enjoy and observe the natural beauty of the awesome landscapes with snow-covered mountain peaks, deep gorges, hillside villages, towering hilltop monasteries and glimpses of the unique wildlife. Ladakh provides an array of rafting options on the Indus and its main tributaries.

The best stretch for professionally guided runs in white water is on the Indus between Spituk and Nimu or Saspol, which rates 2 to 3 in the international river grading scale of 1 to 6. Upstream of Spituk, the Indus has the easiest stretch up to Karu, which is ideal for beginners training. In recent years, running the Indus has become a popular option and features on the itinerary of most travelers.

The most difficult but enthusing rafting option is available on the Zanskar River, along its daring course through a gorge in the Zanskar Mountains, between Padum and Nimu. This is fitted only for well-organised white-water expeditions, framed for about a week of rafting and camping in complete wilderness.

Paragliding In Kashmir Paragliding in Kashmir Aero sports activities really are a rage among these going to the Kashmir valley. Among the many aero sports activities, paragliding is probably the most common in Kashmir.

Paragliding in Kashmir Aero sports activities really are a rage among these going to the Kashmir valley. Among the many aero sports activities, paragliding is probably the most common in Kashmir. Also, it’s 1 of your newest journey sports activities which are choosing up quick within the Kashmir valley.

Trekking In Kashmir Walking on foot is the best option to gather beauty, spread in hilly nooks and corners.

Trekkers usually know this and keep enquiring about unexplored territories in all the places they visit. Kashmir has a number of short and long trekking options spread all over the valley. Surrounded by the Great Himalaya and Pir Panjal mountain range, the serene valley of Kashmir is a home to the people who are trailing in the mountains like a nomad. Being vested with colourful meadows, crisscrossed by streams and dotted with placid lakes, Kashmir enriches the concept of Indian tourism. Further, with its undulated and rocky terrain on the

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Mountaineering In Kashmir For mountaineering in Kashmir, one needs to take permission from the Government of India through the Indian Mountaineering Foundation (IMF). The relief and terrain of Kashmir offers exciting opportunities for mountaineering in the state. High peaks of the Himalayas attract thousands of adventure sports lovers to the state.

fringes of the lush green meadows, Kashmir is a feast for the eyes.

Trekking in Kashmir is as exciting as it turns out to be challenging. Cutting through edges and passing through the rich verdure, en route the narrow rocky tracks, makes trekking tours in Kashmir tricky and dicey.

But the journeys wind up framing some of the best lifetime moments scooping the trekkers’ gossip.

Tourism in Kashmir today has maneuvered more into adventure seeing the growing demand of trekking in the valley of Kashmir.

Even when you are with your family, the Kashmir valley boasting with several short treks is rather going to make your vacation more adventurous. Some of the popular short treks in Kashmir gets crack from the rich green meadows of Pahalgam, which is cut across by the River Lidder and few from Sonamarg, which is secluded within several five-thousands like the Sirbal Peak, Kolhoi Peak, Amarnath Peak and Machoi Peak.

Short treks in Kashmir which are perfect for tiro trekkers, also winds up from Gulmarg that is perched at an altitude of 2,900 meters. A popular day hike is to Khilanmarg, which is approximately 5 kilometers from Gulmarg and Alpathar

Lake that is further 8 kilometers away.

Another popular short trek in Kashmir is from Gulmarg to Ningel Nallah.

Kashmir Great Lake Trek is a popular one commencing from Sonamarg. It is one of the most beautiful treks in the Kashmir Valley that covers the lakes of Gangabal, Vishansar, Kishansar and goes close to the Harrnukh peak. Further, adding on to their list, the Aru-Kolahoi Glacier Trek is yet another challenging one that commences from Pahalgam.

Jammu, in spite of locating in relatively low lying areas, this region also offers tremendous opportunities of trekking in trekking trails in the surrounding areas of mountain peaks like Sickle Moon (6,575 m), Eiger (6,001 m), Brahma in Kishtwar region. The Chadar Trek (Leh) is world famous for facilitating the thrilling experience of trekking on frozen water of Zanskar River.

Summers or winters trekking options are always open in Kashmir. It all depends on trekkers’ abilities but the most popular trekking occurs in summers. Most of the hidden treasures like the Krishansar & Vishansar Lakes and Amarnath Caves are inaccessible by road and only trekkers get this gift.

High peaks of the Himalayas attract thousands of adventure sports lovers to the state. These mountains can be categorized as Alpine and Himalaya. The four important mountaineering zones in the state of Jammu and Kashmir are Kashmir, Zanskar, Kishtwar and Ladakh. With the mighty ranges of the Himalayas towering 10,000 to 28,000 feet above the sea level, mountaineering options in Kashmir are almost unlimited.

The Pir Panjal, Karakoram and Zanskar ranges are the mountaineer’s delight. Add to that the charm of the green pine forests, the rich plants and animal life on the mountains. The peaks of Sonamarg facilitate quick ascent and decent, while the lower peaks of Kishtwar are more challenging owing to their ruggedness.

Ladakh is the paradise for mountaineering as there are so many peaks and mountains to climb. Only dare devils can dare to climb these. Climbing and conquering the lofty peaks of Ladakh needs extreme fitness.

However, before attempting to climb any peak acclimatization to weather is necessary. Climbing peaks in Ladakh may require one to three weeks. The climbing season in Ladakh extends from mid - May to mid -October, the ideal period being from June to September because it is during this time that Ladakh remains unaffected by the monsoon, which holds sway over most of the Himalayas.

The Suru and Zanskar valleys provide some of the most spectacular and difficult climbing in Ladakh. The Nun Kun Massif is one of the most frequent climbing areas of the region and is booked out for months ahead, sometimes years, by climbing expeditions. The approach to the twin peaks is from the Kargil-Padum Road, about 70-km south of Kargil. The main approach is either from Tangole or Gulmadong.

Another popular area for climbing is Stok-khangri Massif (6153 Mts) in the Zanskar mountains, south of Leh. The base camp for the various peaks of this massif is about two days trek from the village of Stok. A feast of scenic and ethnic diversity, the Stok Kangri Expedition is

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DESTINATION one of the Ladakh’s classic Expeditions.

One has to cross three passes including Kongmaru La, higher than two others’ to reach the Stok Kangri. Other peaks in the area include Gulap Kangri, and Matho west many un-named peaks in the altitude range of 5500 Mts. and 6400 Mts. makes the great amphitheater of this trek.

Golfing In Kashmir Golf tourism is one of the main attractions of the Kashmir valley in summers. The peak season for golf in Kashmir is from April to November. One advantage that the game of golf in Kashmir has over other golf courses that the weather here is quite refreshing and the shade of the bordering Chinar and Pine trees enables the play to go on longer.

Kashmir offers a unique opportunity to play golf in invigorating surroundings, where the wind whispers through enormous trees of Chinar and Pine.

In the verdant golf courses at Srinagar and Gulmarg, you will be able to play for longer hours than you can in the plains because of the lower temperature – Srinagar’s highest temperature seldom goes above 35°C. Srinagar offers an exclusive opportunity for golf enthusiasts to play almost through the entire year. During the summers, while the plains are boiling, Srinagar’s moderate climate allows the golfer to play longer hours without getting tired. During winters, the courses in Srinagar are closed, only when snowbound.

The golf course at Gulmarg is like nothing you have ever seen or imagined before.

Situated at an altitude of 2,650 m, it is the highest green golf course anywhere in the world. The layout of the course too is strikingly different from most golf courses – the land slopes and inclines along the complete area of the course, which has a par of 72. The historic Gulmarg Golf Club was started in 1911 by the British who used

the place as a holiday resort. The origin of Gulmarg as the Golfing Mecca of India goes back to the late 19th century when a 6-hole course was made in 1890-91 by Colonel Neville Chamberlain - the greens were known as browns in those days.

The course remains covered under snow from December to April. The Golf Course is under major renovation these days, with many greens and tees being relocated.

The Kashmir Golf Club is situated on the Maulana Azad Road. Spread over an area of 52 acres, it boasts of common fairways and a par of 70. It also has well laid out bunkers and hazards, interspersed between Chinars and Pine trees. This 18-hole course has served as the venue of a number of tournaments. Kashmir Golf Club prides itself for churning out the first golfing professional in India, Ghulam Mohammad in 1930. Srinagar offers an exclusive opportunity for golf enthusiasts to play through the summer, from April to November. Srinagar’s pleasant climate allows the golfer to play longer hours without getting tired.

Royal Spring – the most scenic golf course in a natural environment created against the dramatic backdrop of Zabarwan Mountains at Chashma Shahi offers amazing experiences. The legendary garden overlooks the golf course which also contains four of the Royal Springs.

Golf at Royal Springs, Srinagar is a truly transcending experience for the golfer and nature lover alike.

The Pahalgam Golf Course is well known because of a multitude of reasons, which include its scenic location, high altitude and an array of facilities. It is located at an elevation of 2400 metres above the sea level, amidst snow-capped mountains and dense pine forestations. Pahalgam Golf Course covers a wide expanse of elevated and plain area in the narrow valley, which is why locals often refer to it as a plateau.

The plateau rises near the spot where the two rivers from Sheshnag and Aru meet.

Initially established as a 9-hole golf course, the Pahalgam Golf Course has now been upgraded to an 18-hole golf course.

Jammu Tawi Golf Course located at Sidhra on the bank of River Tawi is designed by internationally renowned designer Col. K.D. Bagga and associates. The course was commissioned in 24th April 2011. It has been developed with the intension to give boost to tourism industry and to attract high spending tourists to Jammu in particular and groom young (below 18 years age) boys and girls to become professionals.

This 18-hole Golf Course with fairways of approximate 275 mtrs length has two big and three small water bodies (lakes) and about 3200m long water channel.

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STATE

Jharkhand Tourism announces maiden edition of Jharkhand Travel Mart In an attempt to create awareness about the maiden edition of Jharkhand Travel Mart the Department of Tourism is organizing the mega roadshows in various cities such as Mumbai, Kolkata, Bhubaneswar, Patna and Asansol.

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harkhand Tourism Department is all set to conduct the maiden edition of Jharkhand Travel Mart from March 23 to 25, 2018 at Mega Sports Complex, Khelgaon, Ranchi; it was announced during a roadshow at New Delhi recently. During the occasion, the Department of Tourism explained the plan drawn by the state to celebrate the inaugural edition of the mart.

Dr. Manish Ranjan, IAS, Secretary – Tourism, Govt. of Jharkhand said: “Jharkhand will contribute immensely to the Indian Tourism portfolio with its diverse range of travel and tourism destinations.

The event (Jharkhand Travel Mart) is an extension of our aggressive marketing approach to introduce more tourism destinations and attractions and reinforce the Jharkhand Tourism Brand among the media, buyers and stake-holders.”

While addressing the gathering, Sanjeev Kumar Birsa, IAS, Director – Tourism, Govt. of Jharkhand said: “We have a clear vision for the state, with various activities planned to make Jharkhand a tourist friendly destination. The state has a great

potential to offer through tourism products and attractions such as wildlife, pilgrimage, heritage and leisure. JTM will help us to promote the State and the tourism products it has to offer to the domestic as well as the international traveller.”

The Economic Survey of the state predicts a high growth rate of 8.83 per cent. The state has almost 40% of the mineral reserves found in India. A growing middle-class has made Eastern India being called ‘The Retail Market of Tomorrow’, ranked seventh in the World Bank’s ‘Ease of Doing Business’ in India reporting 2016. A treasure-trove of minerals comprises 40 per cent of the mineral wealth of the country ranking first in the production of coal, mica and iron and helps in making Jharkhand one of the richest state of India in natural resources.

On the Chhotanagpur plateau, one of the oldest land formations in the world – Jharkhand is the 28th State of India. With nearly one-third of its total area under forest cover, Jharkhand is rightfully called the land of forests. The lush green forests, rivers and waterfalls of this primeval land are home to many kinds of spectacular flora and fauna.

Age-old tribes are the main inhabit of this wonderful land, the state is also a hub of industry, commerce and education.

The event will seek support from all major national travel – trade and hospitality association in India such as ‘Association of Domestic Tour Operators Association of India (ADTOI), Adventure Tour Operators

Association of India (ATOAI), Travel Agents Association of India (TAAI) and Indian Association of Tour Operators (IATO), Federation of Associations in Indian Tourism & Hospitality (FAITH), Hotel Association of Jharkhand, Travel Agents Association of Jharkhand, Federation of Jharkhand Chamber of Commerce and Industries.

HIGHLIGHTS OF THE MART JHARKHAND TOURISM’ PAVILION: Jharkhand has been one of India’s emerging tourist attractions with its wide arena of attractions. The exclusive pavilion of ‘Jharkhand Tourism’ will consist of segments such as Festivals of Jharkhand, Heritage Trails of Jharkhand, Heritage Sites, Tribal Tourism, Wildlife Resorts and National Parks, Medical Tourism, Destination Management Companies, Travel Agents and Tour Operators, Religious Tourism, Handicrafts, Cultural Vistas, Destination Management Companies, Travel Agents and Tour Operators, Handicrafts, Cultural Vistas, etc.

Uttar Pradesh to rejuvenate Agra as an iconic tourist-cum-holiday destination WH Desk

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rei Advisory, a division of Srei Infrastructure Finance Limited and the Government of Uttar Pradesh has signed a Memorandum of Understanding announcing a new co-operation agreement to rejuvenate Agra as an iconic touristcum-holiday destination. The proposal is expected to attract investments of around Rs 25,000 crore in the state of Uttar Pradesh.

The MoU was signed between Srei Advisory and the Department of Infrastructure and Industrial Development, Government of Uttar Pradesh.

Agra is not just about the Taj Mahal; Srei Advisory will facilitate in developing the city

32 March 2018

into a unique tourist destination for all types of travellers. The project will accentuate Agra’s historical, cultural and heritage contours, promote lesser known monuments and temples, and expand tourists’ focal point from the Taj Mahal to all the three World Heritage sites in the city.

The project will create necessary infrastructure in hospitality, transport, city and river front beautification, logistic parks and warehousing with active support from the Government of Uttar Pradesh.

Srei Advisory will also assist the state government and its agencies in mobilising resources and catalysing investments for creation of necessary physical, social,

hospitality and recreational infrastructure.

The project is expected to commence operations in financial year 2018-19, subject to necessary statutory approvals and clearances.

March 2018 33

DESTINATION

SINGAPORE Where Foodies Meet Treat yourself to delicacies at Michelin-starred restaurants. But do save some tummy space for the long and diverse list of must-tries from lip-smacking dishes by time-tested hawker heroes to scrumptious creations by award-winning homegrown chefs. Every meal is a chance to indulge in something different, in new atmospheres, and in new ways. If you are passionate about food, here is where the foodiesconnoisseurs, gourmands, bakers, chefs, mixologists, chocolatiers, tastemakers-meet.

WH Desk

Chilli Crab Chilli Crab is among Singapore’s greatest culinary inventions, the king of all crab dishes. It is easily available in most seafood restaurants, which typically serve it with mud crabs that have deliciously sweet and juicy flesh.

Chilli Crab hits all the right spots with tangy gravy that seeps into the succulent flesh of the stir-fried crab. The crab is divine but the sauce is the star – sweet yet savoury, slightly spicy and supremely satisfying. You will get it all over your fingers as you crack open the crab shells, and it is simply impossible not to lick it all up.

And you will go back for more, dipping fried or steamed buns, called mantou, to soak up the sauce – a delightful blend of tomatoes and chilli paste, thickened with ribbons of beaten eggs.

Chicken Rice Chicken Rice – Singapore’s national dish can be found at almost every dining spot, from humble hawker centres to high-end restaurants. When you see succulent cooked chicken hanging neatly in a row at a food stall, you are looking at one of Singapore’s national dishes – Hainanese Chicken Rice.

A ubiquitous sight in hawker centres across the country, it is also on the menu in many major restaurants and even hotel cafes. All offer the same dish at varying prices: bite-sized chicken pieces – or a whole chicken if you are eating as a big group - served with fragrant rice and a spicy chilli and ginger paste.

The recipe for the dish is adapted from early Chinese immigrants from Hainan Island, off the southern coast of China. Back in Hainan, locals call the dish Wenchang Chicken. They use a particular fowl that is bony and fibrous, and serve the chicken with oily rice. A ground green chilli dip rounds off the dish.

Fried Carrot Cake Contrary to its name, there is nary a tinge of orange in the local fried carrot cake, a flavourful dish that comes in the monochrome colours of black or white. Do not confuse this with the dessert carrot cake, a moist cake made with carrot and spices; covered with cream cheese frosting.

This savoury carrot cake has no carrot, at least not of the orange variety. Instead, the core ingredients of the cake are rice flour and white radish which some call white carrot. The mixture is steamed, then cut into cubes and fried with garlic, eggs and preserved radish called ‘chai poh’.

Commonly referred to as ‘chai tow kway ’ in the Teochew dialect, these smooth and soft fried rice cakes can be found in almost every hawker centre. It is served black (fried with sweet dark soya sauce) or white (original).

The simple dish has its origins in Southern China’s Chaoshan province. There, it is known as ‘chao gao guo’ (fried starch cake) which is made mainly with rice flour. Fish sauce and black sweetened soya sauce are used to marinate the rice cake before it is cut and fried with eggs, oysters and prawns.

34 March 2018

DESTINATION Brought over to Singapore by Teochew immigrants, it was known as ‘char kway’ (fried rice cake), which was simply cubes of rice cakes fried with dark soya sauce.

Fish Head Curry This spicy dish is a scintillating stew of curry cooked with vegetables and of course, the whole head of a fish. The squeamish will squirm at the sight of puffy cheeks and bulging fish eyes surrounded in a sea of red gravy. Yet, for many, it is a visually appetising feast - usually eaten with rice to soak up the fragrant curry.

Fish head curry is unique to Singapore, the epitome of a cultural melting pot. It mixes the spices of a typical South Indian curry with the fish head, a delicacy among the Chinese. Every ethnic group here has its own version of the dish, with slight variations to the curry.

Some mix in tamarind paste for a tinge of sourness, others add coconut milk for a creamier texture. The only similarity is the head of a fleshy Red Snapper swimming in a pool of spicy gravy, along with a mix of vegetables such as okra (lady fingers) and egg plant.

Laksa The laksa broth offers the right balance of spice and coconut milk, a distinctive noodle soup that will tickle the taste buds. There are various types of Laksa in Singapore – from the tamarind-tang of Penang Laksa to the curry-like Sarawak Laksa. But none is more famous than the home-grown Katong Laksa.

Katong Laksa is inspired by the Peranakans (Straits Chinese) who live in the Katong area. It has a spicy soup stock the colour of a flaming sunset, flavoured with coconut milk and dried shrimp, and topped with ingredients like cockles, prawns and fishcake.

Its defining characteristic is the noodles: thick vermicelli cut into shorter pieces that can be easily slurped up with a spoon. At some stalls, you only get a spoon to eat the laksa – no chopsticks needed.

The taste is so sought-after that Katong Laksa has travelled beyond the east to reach every corner in Singapore, due to franchising and enterprising laksa stalls copying the flavours.

Roti Prata This Indian specialty is pleasing to the palate and the eye. Watch the prata-maker stretch the dough by slapping and swinging it in one skilful motion. Crispy on the outside, soft on the inside, Roti Prata hits the spot every time. A South-Indian flat bread made by frying stretched dough flavoured with ghee (Indian clarified butter), it is usually served with fish or mutton curry.

Roti means ‘bread’, and Prata or paratha means ‘flat’ in Hindi language. Some believe the dish evolved from original pancake recipes from Punjab in India, but across the causeway in Malaysia, the flat bread is called ‘roti canai’, which some say is a nod to its origins from Chennai.

No matter where it comes from, Roti Prata is a satisfying meal for any hour of the day. While the classic versions are plain or with egg, local menus now feature a variety of eccentric variations such as cheese, chocolate, ice-cream, and even durians – turning it from a main course to a dessert.

Hokkien Prawn Mee This simple dish of stir-fried noodles boasts a rich prawn stock that keeps fans coming back for more. Also known as Hokkien mee (noodles), this stir-fried noodle dish is steeped in aromatic stock made of pork bones and prawn heads.

This lip-smacking noodle dish – comprising yellow noodles and thick ‘bee hoon’ (vermicelli) – has juicy prawns, squid, pork belly strips, egg and crunchy fried pork lard (optional) that makes everything taste extra good. It is served with sambal chilli and a squeeze of lime juice for that added zing. As its name suggests, Hokkien Prawn Mee is a dish created by Hokkiens.

Getting to Singapore Singapore’s Changi Airport is one of the busiest and best connected in the world, handling over 100 airlines flying to some 300 cities.

There are four local carriers, including the world-renowned Singapore Airlines and budget airlines Tiger Airways and Scoot.

March 2018 35

WORLD

Mid-market hotels key to Saudi tourism says TIME Hotels CEO WH Desk

T

IME Hotels’ CEO, Mohamed Awadalla, has outlined the importance of mid-market hotels to the Kingdom’s tourism industry during the inaugural Saudi Arabia Hotel Investment Conference (SHIC), which took place on 26th February at the Marriott Convention Centre, Riyadh Marriott Hotel.

According to new research, published ahead of SHIC by Colliers International, recent reforms in Saudi Arabia – and widespread investment in the Kingdom’s burgeoning tourism industry – will drive growth in the mid-market hotel sector at a compound annual growth rate (CAGR) of 16% between 2017 and 2021.

The supply for mid-market hotels is expected to increase over the next five years with Makkah, Riyadh and Jeddah to see the majority of hotel openings – accounting for 54%, 16% and 12% of the forthcoming midmarket supply in the Kingdom.

Awadalla said: “As receipts from Saudi oil revenues have declined, some government departments and private companies have reduced their travel expenses which in turn have led to an increase in corporate demand for more mid-market hotels, an area

of the market that has traditionally been reserved for more luxury properties. “Our current pipeline of hotels and residences aims to offer a high-quality hotel or serviced apartment for a market segment that is currently under-represented in the region,” he added.

In April 2016 TIME Hotels signed a deal with Saudi-based Al Fahd Investments. As part of this agreement, UAE-headquartered TIME Hotels will expand its presence in the Kingdom with the management of several new mid-market hotels.

The properties under TIME Hotels and Resorts are set to open between 2018 - 2019 in Jeddah, Riyadh and other cities. While, the TIME Express Hotel in Riyadh, set to open around 2019, will be the debut for the Express brand in the Kingdom.

“TIME Hotels has been very strategic with its openings, both in Saudi Arabia and the wider Middle East region, by identifying and assessing the demand within the market and implementing the most suitable brand from the TIME portfolio to best match consumer demand. We’re excited by the prospects 2018 brings and look forward to adding further to our portfolio,” Awadalla continued.

Following recent reforms and the relaxation of visa regulations, Saudi Arabia is poised to capitalise on these factors as it nurtures a vibrant leisure and entertainment sector, supported by a new generation of midmarket hotels in its bid to pursue targets of 30 million visitors annually by 2030.

“Continued development of leisure and entertainment areas as well as investment in tourism infrastructure will fuel demand for affordable serviced apartments and three and four-star properties in Saudi Arabia, particularly as the 2030 growth targets draw ever closer,” Awadalla added.

During the event SHIC brought together a line-up of high-level speakers, panel debates and roundtable sessions – providing delegates with valuable insights into the ever-changing landscape of the Saudi hospitality industry.

VOX announces appointment of John Boulding as CMO WH Desk

P

OPGuide, the high performance mapping app and audio-guide system, announced the appointment of John Boulding as CMO. This move is part of a major global expansion that sees Vox Group rapidly building its footprint across the wider tourism industry.

Elio Epifani, Vox Group President, said: “We are excited by the appointment. John and his marketing team are creating a world-wide sales force to distribute POPGuide through tour operators, attractions, hotels, travel agencies, MICE and institutions. John is a passionate leader and an expert in innovation and branding who brings 40 years’ global experience and connections as a senior travel industry executive to our group.”

Boulding is equally positive and shared enthusiastically about POPGuide’s plans for

36 March 2018

Asia “Our objective is to distribute POPGuide world-wide. Asia is absolutely a key market for us and we’ll be building a dedicated sales presence very soon. POPGuide is an easyto-use solution and is backed by Vox, one of the biggest names in the business of travel audio-guides. POPGuide is an innovative solution for any business engaging travellers to communicate directly with their customers in their local language.”

POPGuide is focused on end-user satisfaction too. John Boulding noted: “The app is simple to use and operates offline, so users can avoid roaming charges.

It is geotagged to integrate audio, images and text with main city highlights for a fully interactive experience.”

Boulding and his team will reach out to tour operators, travel agents, hotels, museums and venues to show how POPGuide can transform the way they can communicate with their customers. By enabling push

Left to right : Vox CEO Fabio Primerano, CMO John Boulding, VOX Group President Elio Epifani

notifications and special offers, itinerary mapping, hosting of vacation documentation and customisation of points of interest and home locations, the app will enable travellers to get around easily when they are on holiday, save on data-roaming and receive local expertise and up-to-date information translated into their local language (either by text or audio).

Before joining Vox on the POPGuide project, Boulding was previously two decades at the helm of Insight Vacations as global CEO.

FACT & FIGURES

Asia Pacific Visitor Forecasts 2018-2022 Hong Kong SAR will lead Asia Pacific destinations in terms of growth over the next five years, reveals the Asia Pacific Visitor Forecasts 2018-2022 report.

WH Desk

ANNUAL FOREIGN VISITOR GROWTH – 2017 TO 2018 The Asia Pacific destinations covered in this report are expected to receive an aggregate inbound count of more than 673 million international visitor arrivals in 2018, well in excess of 42 million more than the volume received in 2017. Hong Kong SAR, China and Turkey lead the way with annual increases of 7.9 million, 4.1 million and 3.8 million foreign arrivals respectively.

Destinations in the Americas register highly as well, with the USA and Mexico in particular, expected to show annual increases in inbound foreign arrivals of 3.6 million and 2.6 million respectively.

The major international visitor-generating markets will be China, Hong Kong SAR and Korea (ROK) with those three origin markets producing a collective increase of close to 20 million additional IVAs into Asia Pacific between 2017 and 2018. The Americas, Canada and the USA will generate an additional 2.7 million arrivals.

In total, seven origin markets will add volume increases of more than one million foreign arrivals each, from Asia (four origin markets), the Americas (two origin markets) and Europe (one origin market).

Across the arrivals-generating regions, it is expected that Asia will account for 68% of the additional volume received by Asia Pacific destinations between 2017 and 2018; Europe will produce close to 13% and the Americas a little under 11%.

East Europe is expected to produce some solid gains over this period as well, especially out of the Russian Federation and Poland with each of these origin markets producing well over 600,000 additional arrivals each, between 2017 and 2018. Out of the Pacific, Australia will also be a solid producer of foreign arrivals into Asia Pacific, adding more than 780,000 additional arrivals over this period.

PERIOD FOREIGN VISITOR GROWTH – 2017 TO 2022 By 2022, it is expected that China will consolidate its position as the number one destination in Asia Pacific, capturing onefifth of the total volume of foreign arrivals into the region in that year. Hong Kong SAR and the USA follow in terms of the absolute volume of foreign arrivals in that year, however, China has a lead of more than 64 million over Hong Kong SAR, its closest contender.

Mexico and Turkey make up the top five inbound ranking by absolute volume in 2022 and together, these top five destinations account for well over half (55.5%) of all the foreign visitor arrivals into Asia Pacific in that year.

Of the 177 million additional foreign arrivals into Asia Pacific generated between 2017 and 2022, 72% will come from Asian origin markets, 10% from European markets and a little over nine percent will come from origin markets in the Americas.

The strongest Asian market generators of additional visitor arrivals between 2017 and 2022 will be led by China and Hong Kong SAR with respective increases of 64.5 million and 13 million. These will be supported by Korea (ROK), Thailand and India with incremental increases of eight million, 4.3 million and 3.2 million respectively.

Out of Europe, it is expected that the strongest incremental gains in volume of arrivals between 2017 and 2022 will come from Germany, France and the Russian Federation, with increases of 2.9 million, 2.3 million and 2.2 million respectively.

Poland (1.9 million additional arrivals) and the United Kingdom (1.5 million additional arrivals) will make up the top five origin markets ranking by incremental increase in the volume of arrivals over that period.

From the Americas, the big three of Canada, the USA and Mexico will generate the most additional volume of arrivals (5.3 million, 4.6 million and 2.2 million) with Argentina and Brazil closing out that top five list with gains of 1.3 million and 0.8 million respectively.

RECEIPTS GROWTH 2017 TO 2018, AND 2017 TO 2022 The tourism-related revenue that these foreign arrivals generate is another useful metric. For the 25 destinations in this report where such data are available, it appears that total receipts from international tourism will increase from US$710 billion in 2017 to more than US$755 billion in 2018 and continue to grow to 2022 when tourism expenditure is expected to reach more than US$955 billion.

From among these 25 destinations the Americas held a collective 36.1% share of tourism receipts in 2017. That relative performance however, is expected to reduce to 34.7% in 2018 and then fall away to just over 29.1% by 2022 even as receipts will increase by an annual average of 1.7% between 2017 and 2022.

Asia on the other hand, is expected to see its receipts from tourism increase from US$409 billion in 2017 to US$447 billion in 2018, and to almost US$625 billion by 2022.

This moves the relative share position of Asia in terms of receipts from international tourism among this group of destinations, from 57.6% in 2017 to 59.2% in 2017 and 65.4% by 2022.

This Asian growth will be at the expense of not just the Americas, but also the Pacific region where the relative share position will decline from 6.3% in 2017 to 5.5% in 2022, even while tourism receipts grow at an average of 3.2% per annum over that period.

March 2018 37

APPOINTMENT

Shiv Bose General Manager Courtyard by Marriott Bengaluru Hebbal

Chef Dheeraj Mathur Corporate Master Chef – Indian Radisson Blu Plaza Delhi Airport

Chitra Awasthi Director Sales & Marketing Jw Marriott Mussoorie Walnut Grove

Shiv Bose has a decade and a half of hospitality experience and possesses vast knowledge in hospitality management. In his new role, he will be responsible for the entire hotel operations and will focus on contributing strategic input to achieve the long term goals for the hotel. Shiv is known for his unique management style and ability to motivate his team to deliver top notch experiences to all guests.

In his new role, he will be responsible for handling the most awarded Indian specialty restaurant The Great Kabab Factory (TGKF) at Radisson Blu Plaza Delhi Airport, as well as assist in product development and pre-opening activities for UHPL, the hospitality company that franchises, markets and operates the TGKF brand. Having worked with reputed hotels for over 17 years, Chef Dheeraj comes with an enriching experience of delivering great taste, exclusive offerings, strategic F & B planning and operational excellence.

Robert takes over the legendary Mexican resort after joining One&Only Resorts in 2016. In his new role, Robert will be responsible for the overall operation of the iconic resort, and leading the award-winning One&Only Palmilla team renowned, for their intuitive and genuine service.

He will lead the team in working towards attaining planned goals for the hotel.

Robert possesses more than 25 years of experience in the luxury hospitality industry in a career that has taken him across borders and cultures, giving him vast global experience working in locations around Asia, the Indian Ocean, Europe, the Caribbean and The Americas.

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