FEMINA
(“woman”)
by Ali Kitinas
FEMINA
femina is an exploration of the intersectionality of the modern female experience. based on an essay written by the creative director about the diversity of women’s experiences in literature throughout history, this design narrative centres around the notion that the female experience is not uniform, though it is universal. it seeks to deconstruct the female experience through an interdisciplinary approach to design, celebrating the beauty of womanhood.
sculpture by betram mackennal
chapter 1. i am WOMAN
you are a lady, a warrior, a tsunami, and you belong only to yourself. zaeema hussain
sculpture by betram mackennal
it’s in the reach of my arms, the span of my hips, the stride of my step, the curl of my lips. i’m a woman phenomenally. phenomenal woman, that’s me. maya angelou
when she stopped conforming to the conventional picture of femininity, she finally began to enjoy being a woman. betty friedan
a woman is the full circle. within her is the power to create, nurture and transform. diane mariechild
sculpture by eva b. benson
jeans by henry goodfellow
the experience of womanhood is not uniform although it is universal
chapter
2.
GIRLS the
club
carolyn kizer WHILE MEN HAVE POLITELY DEBATED FREE WILL, WE HAVE HOWLED FOR IT HOWL STILL , PACING THE CENTURIES TRAGEDY HEROINES.
I N A WORLD THAT WANTS WOMEN TO WHISPER
I CHOOSE TO YELL
luvvi ajaye
WOMEN MUST
AS
CHALLENGE
TRY TO DO THINGS
MEN HAVE TRIED. WHEN THEY FAIL THEIR FAILURE MUST BE BUT A
TO OTHERS.
amelia earhart
chapter 3.
the DIVINE feminine
the feminine energy is flowing and dynamic her moves can’t be predicted or explained with the rational mind.
she is unrestricted by the social norms because she doesn’t follow any rules other than guidance coming from her own heart.
she embodies the frequency of that which she wishes to experience and then attracts it like a magnet. nothing can resist her magnetising nature.
the feminine energy doesn’t need to get out to the world to get it. it comes her way. contrary to the traditional opinions, the feminine energy is powerful. the feminine strength comes from her soul. the feminine energy by sylvia salow
“I have chosen to no longer be apologetic for my femaleness and my femininity. And I want to be respected in all of my femaleness because I deserve to be.”
chimamanda ngozi adichie
top by zoe van dinter - tannin
What’s the greatest lesson a woman should learn?
That since day one, she’s already had everything she needs within herself. it’s the world that convinced her she did not. rupi kaur
pants by zoe van dintertannin
top by zoe van dinter - tannin
“there is nothing stronger than a broken woman who has rebuilt herself.” hannah gadsby
ABOUT THE CREATIVE DIRECTOR
Ali Kitinas is a multi-disciplinary creative with skills that span across photography, styling and creative direction. Prior to her career as a designer, Ali trained and worked professionally in the performing arts industry from a young age, developing her love of story-telling and strong work ethic while working alongside industry heavyweights including Disney Australia and The Gordon Frost Organisation.
Simultaneously, Ali started her own business at the age of 11, and has since been recognised as a young business thought leader on an international level, dubbed Australia’s Youngest CEO by NEWS. COM.AU at the age of 16 and being invited to meet with Sir Richard Branson and hold a seminar about social impact business on Necker Island in 2017.
At the age of 20, Ali realised her passions expanded into other creative realms, beginning her career as a content creator and social media manager while honing her design skills at The Whitehouse Institute of Design Australia. Ali’s work extends across a variety of facets within the worlds of fashion, beauty and lifestyle, with experience in producing, styling, graphic design and photography. Her identity as a creative is underpinned by her passion for intersectional feminism, and desire to use design as a medium to tell stories that reflect and comment on various aspects of human behaviour.
Ali’s mission as a designer is to tell stories that are both commercially viable and have a broader social message, with a particular interest in notions of gender expression and sustainability.
@createdbyali www.createdbyalikitinas.com.au
Creative Direction Photography Styling Graphic Design Editing Writing by Ali Kitinas
