A COLLECTION BY AOIBHA DOYLE
THE VISION
‘SHAAG’ IS AN ODE TO THE CLASSIC SHAG CARPET, A KEY COMPONENT OF 1960’S/ 1970’S INTERIOR DESIGN. EMBELLISHMENTS HAVE BEEN INCORPORATED INTO THE COLLECTION USING A RUG TUFTING MACHINE TO FORM AN UNCONVENTIONAL FASHION FABRICATION. THIS METHOD ENCOMPASSES A LITERAL TAKE ON CONVERTING THE SHAG CARPET, A HOMEWARE ITEM INTO A WEARABLE GARMENT. THE CAPSULE COLLECTION SUBVERTS ELEMENTS OF ICONIC SIXTIES FASHION BY INCORPORATING A CONTEMPORARY COLOUR PALLET, CREATING A HARMONY BETWEEN PAST AND PRESENT. ELEMENTS OF KNITTING AND CROCHET HAVE BEEN WOVEN INTO THE CAPSULE COLLECTION THROUGH HAND-MADE STYLING PIECES..
THE PHENOMENON KNOWN AS THE ‘SWINGING SIXTIES’ BEGAN IN LONDON, THE FASHION CAPITAL OF THE WORLD AT THE TIME (WASTE, N/A), AND RIPPLED INTO A DECADE OF FREEDOM, CREATIVITY, AND EXPRESSION. THE TERM DERIVES FROM THE FREE, PERMISSIVE SOCIETY AND THE PREVALENCE OF POPULAR CULTURE AND POP MUSIC. THE SIXTIES DEVELOPED A COMPLETELY OPPOSING AESTHETIC TO THE CLASSIC, CONSERVATIVE FIFTIES, WITH BRIGHT SWIRLING COLOURS, PSYCHEDELIC PATTERNS, MICRO SKIRTS, AND TIE-DYE BECOMING SYMBOLS OF THE DECADE.
STRONG ARCHITECTURAL INFLUENCES HAVE BEEN DERIVED FROM PIERRE CARDIN’S INFAMOUS PALAIS BULLES, LOCATED IN CANNES, FRANCE. THIS ARCHITECTURAL MASTERPIECE IS CONSTRUCTED ENTIRELY FROM ORGANIC, ROUNDED FORMS AND REFLECTS THE WORK OF PIERRE CARDIN IN THE 1960’S. THE DESIGNER DESCRIBED THE STRUCTURE AS ‘A MUSEUM WHERE I EXHIBIT THE WORKS OF CONTEMPORARY DESIGNERS AND ARTISTS’ (BULLES, 2022) THE SMOOTH SURFACE OF THE ENTIRE STRUCTURE CREATES A FEELING OF SOFTNESS AND THE CELLULAR SHAPES REFLECT CARDIN’S SPACE AGE, FUTURISTIC DESIGNS. THE THEMATIC STRUCTURE OF PALAIS BULLES HAS BEEN INCORPORATED INTO THE COLLECTION, BY TUFTING A SMOOTH SURFACE AND JUXTAPOSING THE SOFTNESS WITH CRISP CIRCULAR CUT-OUTS.
A LAI S P A LAI S
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BULLE S BULLE S
CURRENT CURRENT C H R I S T I A N S I R I A N OR E S O R T 2 0 2 3 D I O T I M AR E S O R T 2 0 2 3 MOSCHINORESORT 2023
SILHOUETTES H A N I F F AS P R I N G 2 0 2 3 R T W
SILHOUETTES
EXCLUSIVE ENOKI PRINT DESIGN
EXCLUSIVE WOOLLY PRINT DESIGN
EXCLUSIVE C H O C O L A T E L I N I N GC O T T O N P O P L I N EXCLUSIVE WOOLLY PRINT - COTTON WOOL TWEED LAMELLA PRINT - PLEATED POLYESTER CREPE
EXCLUSIVE ENOKI PRINT - LYCRA
PETAL BLUE TEXTURED SPANDEX
WOOL
OLLY DRESS ENO K I & SYDOB U I T
E E C E V E S T
SLEEVELESSFL
L E E C E V E S T
CHANTERELL
U N I C & PETA
L
E T
A L P A N T
T H E CRISPDRESS
P L E A T E D L A MELLA SUIT
B ODY
UI
ENOKI
S
IT
M I CRO & MACROCHUNKYKNIT S H O U LDERBAGS IN PETAL
KNITBAGINMILK CHOCOLATE
MACROCHUNKY
STY STY
YL E D YL E D
U SE
JANE B IRKIN
JANE BIRKIN WAS A FASHION ICON OF THE 1960’S, LIVING A BOHEMIAN LIFESTYLE AND INCORPORATING CHIC YET SIMPLE ENSEMBLES INTO HER WARDROBE.
JANE BIRKIN IS THE IDEAL AMBASSADOR TO REPRESENT THE SHAAG CAPSULE COLLECTION AS SHE EMBODIES THE ERA THAT IT IS SOLEY BASED OFF AND HOLDS HERSELF WITH GRACE AND HUMILITY.
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ALL CONTENT IS THE ORIGINAL WORK OF AOIBHA DOYLE, INCLUDING FASHION DESIGN, ORIGINAL PRINT DESIGN, ILLUSTRATION, TEXTILE MANIPULATION, ACCESSORY DESIGN, STYLING & CASTING AND GRAPHIC DESIGN. ALL RIGHTS RESERVED.
PHOTOGRAPHY AND IMAGE EDITING BY ALLESANDRA KITINAS HAIR & MAKE-UP BY EDWINA HARDING AND CHELSEA WOODLANDS MITCHELL MODELLING BY TETA KESLIE, COURTNEY LAPKA, CHLOE MCWILLIAM, KEVIN HUANG