A COLLECTION BY AOIBHA DOYLE
THE VISION
Shaag is a six-look capsule collection containing fifteen pieces, featuring exclusive original print designs, hand-made accessories, and custom textural applications by Aoibha Doyle. The capsule marries themes from the swinging Sixties and the serene landscape of the Australian outback. In collaboration with the Australian Wool Association and Think Positive, a digital print was created from a woollen texture sample which was then printed onto a cotton/wool tweed, creating the core ‘Woolly Fabric’ for the collection. A shaggy woollen texture has been made via a rug tufting machine. The shaggy texture has been applied to two looks in the collection, referencing a key component of Sixties and Seventies interior design, the shag carpet. The Sixties are a nostalgic time for today’s youth, somehow creating a yearning for a time that the current young generation has never even known. The decade was a powerfully expressive time in fashion, creativity, and lifestyle, causing a boom of young people known as the ‘youth quake’. Shaag looks upon these influences as well as the silhouettes and patterns seen in the Sixties to form beautifully nostalgic pieces for young people to live vicariously through. pierre cardin’s architectural wonder ‘palias bulles’ has been another muse of inspiration for shaag, with circular cut-outs and smooth cellular shapes reflected into the collection. The earthy Australian landscape trope has been carried through with the depiction of mushrooms. These have been incorporated through pleated fabric manipulation and anomaly print design. Shaag encapsulates twin influences of the Australian landscape and lifestyle, with the pleated ‘Lamella Print’ representing the Lamella ribs that hide under a mushroom’s cap and the ‘Enoki’ original print design on lycra to include a sportswear component.
A LAI S P A LAI S
P
BULLE S BULLE S
CURRENT CURRENT C H R I S T I A N S I R I A N OR E S O R T 2 0 2 3 D I O T I M AR E S O R T 2 0 2 3 MOSCHINORESORT 2023
SILHOUETTES H A N I F F AS P R I N G 2 0 2 3 R T W
SILHOUETTES
EXCLUSIVE ENOKI PRINT DESIGN
EXCLUSIVE WOOLLY PRINT DESIGN
EXCLUSIVE C H O C O L A T E L I N I N GC O T T O N P O P L I N EXCLUSIVE WOOLLY PRINT - COTTON WOOL TWEED LAMELLA PRINT - PLEATED POLYESTER CREPE
EXCLUSIVE ENOKI PRINT - LYCRA
PETAL BLUE TEXTURED SPANDEX
WOOL
OLLY DRESS & EN O IK SYDOB U I T
E E C E V E S T
SLEEVELESSFL
L E E C E V E S T
CHANTERELL
U N I C & PETA
L
E T
A L P A N T
T H E CRISPDRESS
P L E A T E D L A MELLA SUIT
B ODY
UI
ENOKI
S
IT
M I CRO & MACROCHUNKYKNIT S H O U LDERBAGS IN PETAL
KNITBAGINMILK CHOCOLATE
MACROCHUNKY
STY STY
YL E D YL E D
U SE
JANE B IRKIN
JANE BIRKIN WAS A FASHION ICON OF THE 1960’S, LIVING A BOHEMIAN LIFESTYLE AND INCORPORATING CHIC YET SIMPLE ENSEMBLES INTO HER WARDROBE.
JANE BIRKIN IS THE IDEAL AMBASSADOR TO REPRESENT THE SHAAG CAPSULE COLLECTION AS SHE EMBODIES THE ERA THAT IT IS SOLEY BASED OFF AND HOLDS HERSELF WITH GRACE AND HUMILITY.
M
ORIGINAL SCARF DESIGN BY AOIBHA DOYLE
ALL CONTENT IS THE ORIGINAL WORK OF AOIBHA DOYLE, INCLUDING FASHION DESIGN, ORIGINAL PRINT DESIGN, ILLUSTRATION, TEXTILE MANIPULATION, ACCESSORY DESIGN, STYLING & CASTING AND GRAPHIC DESIGN. ALL RIGHTS RESERVED.
PHOTOGRAPHY AND IMAGE EDITING BY ALLESANDRA KITINAS
HAIR & MAKE-UP BY EDWINA HARDING AND CHELSEA WOODLANDS MITCHELL
MODELLING BY TETA KESLIE, COURTNEY LAPKA, CHLOE MCWILLIAM, KEVIN HUANG