Catherine Lesaman V1

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A/W 2021 Catherine Lesmana Whitehouse Institute of Design

“ ... a

q u i r k y

j o u r n e y

t o

f i n d

o n e s e l f .”

In this book Models: Jack Walsh, James Parr, Oliver Ng Qin Kai, Rhylee Hunt, Winnie Zhang Photographer: Deanna Rae-Ciconte, Eleanor Morgan Grace, Jasmine Eu Fabric printer: Next State Printing Australia

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Moodboard

Pages 1-2

Concept Statement

Pages 3-4

BODY #1 –Render & Technical Sketches –Images BODY #2 –Render & Technical Sketches –Images BODY #3 –Render & Technical Sketches –Images BODY #4 –Render & Technical Sketches –Images BODY #5 –Render & Technical Sketches –Images Print Development Trend Research

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“Life is a constant struggle between being an individual and being a member of a community.”

- The Absolutely True Diary of Part-Time Indian by Sherman Alexie As a part of people, many would relate to this statement. We can say “this is the real me”, proclaim our “true self” and still resonate differently to different people, be it to fit in to their expectations or simply to maintain amity. However, it is not rare that this has became an extra chore, even a burden to many.

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UN;PRETEND’s concept revolves aeound the idea of sincerity. We believe that as a human, we tend to be a mix of characteristics, constantly changing and adapting.

Narrating a journey to self discovery, ‘UN;PRETEND’ was inspired by the ongoing phase of navigating and building oneself; transposing intrapersonal growth into fashion. UN;PRETEND’s concept revolves around the idea of sincerity and acknowledging that people tend to be a mix of characteristics, constantly changing and adapting. The color palette is designed to suit the evolving mood for each garmentsof nostalgic grey mauve, aloof shades of grey and airy sky blue. The garments are diversely designed in terms of historical and cultural inspiration as well as componenets, leaving space for androgyny styling. Sustainable materials are key components of ‘UN;PRETEND’ collection.

Target & Market Placement

UN;PRETEND’s market placement is positioned

between High End and Luxury fashion sectors. Key market for this collection is the Eastern Northern hemisphere, especially Japan and South Korea, as well as New York City.

This collection would be envisioned sitting alongside brands like Song for The Mute, Acne Studios and Bodysong.

UN;PRETEND’s typical consumer is 20-35 years old

person, gender stereotype breaker urban fashionista.

They are environmentally conscious millenials and Gen Z customers who carries the future, celebrities and influencers with principles and social conscience.

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F A B R I C A T I O N . j p g We believe that as designers, we are responsible for the impact that we make in the environment, no matter how small.

UN;PRETEND’s fabrication consists of merino wool and natural fibre wovens with original prints for each bodies.

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‘Daydream Workshop’

‘Cerulean Departure’

Quarantine-borne drawn print, inspired by the silhouettes in the apartment overlapping each other when sunlight hits the scene. A dreamy grey mauve gives the feeling of altered reality.

Inspired by the pleasant trickle of rain, a gap in time in between the rain ending and ribbons of sunlight gently piercing through.

‘Abstract Heritage’

‘Nevermind’

A self-rendered pattern made by brush strokes, with tonal contrast color palette assembled to form an asymmetrical image on the body.

The print that got featured into Melbourne Fashion Week Student Runway 2021, inspired by the prospect of understanding that does not always come into equation. The text in print suggests the expression of “nevermind” in Japanese.

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Tae Ashida 2021

Craig Green 2021

Defile Undercover 2020-2021

on

Yohji Yamamoto Fall 2021

Bodysong Fall 2020

Balmung 2021

Detail Detail

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Abstract

applique

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Comme des Garcons Fall 2021

Keisuke Yoshida 2021

Yohji Yamamoto Fall 2021

Tae Ashida 2021

Louis Vuitton Fall 2021

Yohji Yamamoto Spring 2022

REFERENCES Image: Torkwase Dyson, Study for “Bird and Lava,” 2020 © Torkwase Dyson https://www.instagram.com/p/CKwdpOuHfMM/ Image: Birgitta de Vos, “All in Nothing | Nothing in All” https://www.instagram.com/p/CMjMjXal6Eq/ Image: Birgitta de Vod, “Encountering the shadow and embracing the light” https://www.instagram.com/p/CMgkmvQlV1b/

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