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Brutalist edit crafted by zoe atkinson
9 2 5 lifestyle
Step into a space where comfort and a sense of belonging are discovered in unconventional simplicity.
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Form Follows Function
this edit centres on strength, self-discovery, and finding beauty in challenging circumstances. It cherishes the distinctive aspects of daily life, nurturing a sense of peace and gratitude In the midst of adversity.
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functional fashion
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Unfiltered essence, unpolished reality, authentic expression, untamed beauty.
At its core, this concept symbolizes an indomitable spirit fueled by resilience and self-discovery. Dedicated to uncovering unforeseen beauty in challenging environments, it reveres the extraordinary in the ordinary. Illuminating a path toward personal tranquility, it encourages gratitude amidst life’s most daunting circumstances This lifestyle adaptation stands as a tribute to the continuous search for serenity amid challenging conditions, welcoming an exploration of the remarkable within the ostensibly mundane
In the brutalist office realm, the 9-5 grind plays out against stark concrete backdrops and unyielding lines, a routine dance in the raw aesthetics of the workspace
Fractured Resilience: Acknowledging Breaking Points for Emotional and Physical Well-being
THE human connection to concrete mirrors life’s resilience and strain. Initially robust, like concrete under pressure, we endure stress until a breaking point. Emotionally and physically, there’s a limit. Recognizing and addressing stress is crucial to preventing irreparable fractures in our well-being.
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Endure but acknowledge breaking points
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Brutalist office spaces merge raw functionality with bold aesthetics, creating an environment where the strength of design mirrors the resilience required for the 9 to 5 grind
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Corporate wear serves as a visual language, conveying professionalism and fostering a sense of identity, playing a pivotal role in shaping a workplace’s culture and enhancing individual confidence
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resilience is in the pinch 15 | 50
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bold simplicity
The relentless pursuit of success, while rewarding, often entails a profound stress as individuals grapple with high expectations, demanding challenges, and the continuous drive to surpass their own achievements
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9 2 5 lifestyle
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The synergy between the robust aesthetics of brutalism, a thriving career, and the fascination with seafood lies in their common thread of resilience and intricacy. Much like the sturdy structures of brutalism, a successful career weathers challenges, while the nuanced flavors of seafood reflect the intricate layers of achievement in the pursuit of success.
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Much like the robust and unapologetic structures, corporate attire becomes a visual manifestation of strength and fortitude in the professional realm.
Form Follows Function
where concrete facades embody durability in architecture, corporate wear symbolizes the endurance and adaptability required in the ever-evolving landscape of business.
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Unapologetically bold 24 | 50
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bold simplicity
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raw, and architecturally poetic
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9 2 5 lifestyle
form follows function 30 | 50
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In brutalism, a house is a canvas of unconventional comfort, where architectural lines tell stories of raw elegance and unyielding tranquility
raw concrete meets unapologetic design, creating a space that redefines modern living with bold sophistication
Brutalism kitchens defy conventional design norms, embracing raw, exposed materials and angular aesthetics. In their simplicity, these spaces evoke an unconventional soothing nature. The starkness becomes a canvas, inviting functionality and highlighting the beauty in the raw, offering a unique blend of industrial grit and culinary comfort.
concrete cuisine
angles of flavour
seafood 37 | 50
concrete cuisine
Seafood, a luxurious indulgence after a long, hard day at work, where the delicate flavors become a well-deserved reward for enduring the day’s challenges
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briny delight 39 | 50
The
Brutalist edit
A visual journey redefining modern aesthetics with raw elegance and resilient sophistication
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Boldly blending the raw elegance of brutalism with the refined resilience in fashion and lifestyle, this editorial is a celebration of unconventional comfort, offering a fresh perspective that transforms the ordinary into the extraordinary
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9 2 5 lifestyle
Embrace the exceptional in the ordinary, as this editorial leaves a lasting impression, encouraging a shift in perspective towards the innate raw beauty and resilient sophistication woven into every aspect of life.
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crafted by zoe atkinson creative direction, photography, styling, casting, graphics & layout, illustration, location scouting, logistics, animation, videography & editing,
Acknowledgements
Contributors Savvy Mahony-Dixon Reilly Davis Jamie Wade Beauty by Rylee Jane Imsu Homes ‘Kiwi 35’ Talia Skuse Summer WalNESS
Special Thanks to Stella Campbell Isabelle Lowe
® zoe atkinson 2023 All Rights Reserved