Amba Pittard-Watt

C R E AT I V E D I R E C TO R A M B A P I T TA R D -WAT T

Wide-Eyed; the playful child within. A portrayal of the buried childish innocence and spontaneity once so familiar to us all. A moment when the boundaries of reality were blurred by uncontrolled imagination, deep curiosity, and free ingenuity. This editorial depicts how the youth perceive adulthood: What did you want to be when you grew up? This portrayal of life filled with untold, crazed imagination will inspire society to recreate the carefree memories that captivated each of us at one time. The playful child which still lives within the matured. The guileless sensibilities will drift throughout with oddity, movement and familiarity. These playful motifs embody the nature of Creative Director, Amba Pittard- Watt and form a sense of undisciplined colour and instinctive textural composition.