Requestria: body 3 details shot mish mash clash of colour, print & fabrications model: Chelsea Unger photogragher: Tori Tallaina
Requestria is a multi-season capsule collection which combines equestrian and western cowboy culture. The Equestrian element of this concept refers to people who engage in horseback riding activities (Manitoba horse council, 2022). The ‘wild west’ aspect of the concept refers to cowboy culture, which originated in Spain and has heavily influenced the Northern American continent (Nodjimbadem, 2017).
Through the inspiration of Burberry and Louis Vuitton, I researched fashion trends including prints and patterns, colour palettes, and fashion silhouettes that evoke the sense of ‘Wild West equestrians’ in order to showcase a remodelled outlook of both equestrian and cowboy culture.
The goal of this design is to evoke the spirit of a gaucho, who are known for being strong, intelligent, and highly skilled horsemen (Matero, 2022). Despite the fact that cowboys and equestrians are associated with a male-dominated culture, this collection is geared
towards women. With Annie Oakley as an iconic figure for women who was remembered as the legendary frontwoman and an advocate for women to learn a sport that was predominantly dominated by men (Anderson, 2018), this collection is intended for strong women in modern day society who embody their self liberation with elegance. The collection adds a contemporary spin to both of these cultures by incorporating elements of print and colour, hardware, and volume yet slick aesthetics that are designed to instil confidence in the client in what they wear and represent, and thus in what they can see in my brand. My brand aspires to include the ‘art of living,’ which is based on the concept of living a life that one enjoys. I want to convey this message by experimenting with various mediums.
The collection consists of a hero garment that contains the utilisation of bold colours such as shades of green, red-orange and tints of purple and black. The fabrication included in this collection is a unique metallic floral print embellished with floral like buttons, paired with a trench style under shirt.
Anderson. A, 2018 , ‘Annie Oakley’, National Women’s history museum , https://www.womenshistory.org/ education-resources/biographies/annie-oakley#:~:text=Annie%20Oakley%20is%20an%20iconic,was%20pri marily%20dominated%20by%20men. Viewed on 25/6/22
Manitoba horse council, 2022, ‘What is equestrian?’ , https://manitobahorsecouncil.ca/LTR-WhatIsEques trian viewed on 24/6/22
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Keller. D, Colorized photo of American sharpshooter, Annie Oakley, ca. 1900., [digital image], viewed on 30/6/22, https://www. redbubble.com/people/klassixx/works/10513865-annie-oakley-ca-1900?epik=dj0yJnU9ckpVVEJXeEVpX2hBRXVjOXlJT2hweF NuTnhGaTM4R28mcD0wJm49NTc5NU5sdC1vM0kwb1FWY2xpTkIwdyZ0PUFBQUFBR0t6RGtN
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Lay. E, 2022, floral rose print [digital photogragh)
Lay. E, 2022, nature background [digital photogragh)
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Creative direction Styling Editing Illustration Pattern making Construction Location scouting Model scouting
Model: Chelsea Unger Photograghy: Victoria Talaina
