Freya Rhoden

RÊVERIER

DESIGNED BY FREYA RHODEN

Drawing inspiration from a flower’s intricate beauty, the design process involves translating its delicate curves, vibrant hues, and organic textures into fabric. Each petal’s form guide the creation of a garment that embodies the flower’s essence, resulting in a piece that is both elegant and naturally captivating.

CREATIVE BIO

Freya Rhoden, a designer from Melbourne, Australia, refined her fashion skills at the Whitehouse Institute of Design. Throughout her studies, she gained expertise in key fashion techniques. With a strong creative vision, her work explores the balance between structure and fluidity, blending unique forms and intricate details, while developing a strong sense of aesthetic balance. Freya’s precision and attention to detail are central to her approach, allowing her to create designs that are both innovative and technically sound. Freya’s approach to design reflects her passion for creating pieces that are both thoughtful and modern, inspired by the world around her. Her studies have provided a solid foun dation for her evolving aesthetic, which embraces a mix of elegance and innovation, suited for a variety of settings, always with a focus on craftsmanship and thoughtful design that reflects her creative vision.

DESIGN STATEMENT

My fashion collection is an ode to the delicate yet resilient beauty found in nature’s most intricate forms: flowers, petals, and mushrooms. Each garment in this collection embodies a fusion of organic silhouettes and structured design, seamlessly blending femininity with movement.

Drawing inspiration from the graceful curves of petals and the whimsical shapes of mushrooms, the collection explores the interplay between softness and structure. Flowy fabrics cascade gently, mimicking the way petals unfold in the breeze, while structured elements provide a backbone that defines and supports each piece.