CONTENTS
01 - 15 22 - 49 CONCEPTUAL DEVELOPMENT - THE CLIENT - THE CONCEPT - THE SITE - FLOOR PLANS DESIGN VISUALISATION - ISOMETRIC VIEW - GROUND FLOOR FELICE’S DESIGN - LEVEL 1 ARTHUR’S DESIGN - LEVEL 2 STELLA DESIGN - LEVEL 3 CINEMA DESIGN - LEVEL 4 EOS ROOFTOP BAR DESIGN
THE CLIENT.
In 2017, Dom turned a run down milk bar into a neighbourhood sandwich shop that would quickly gain cult status. His desire to connect with people, and for those people to connect with each other, over simple, relatable food is where his concept stemmed from.
Through Dom’s many escapades and business ventures; it has led him to his newest project Felices.
1/94 Buckingham Street, Richmond, VIC 3121
253 Coventry Street, South Melbourne, VIC 3205
111 Moor Street, Fitzroy, VIC 3065
01.
CONCEPT.
270 Londsdale Street is a sophisticated Mediterranean retail and hospitality experience, catering for the average Greek & Italian-Australian as well as all individuals who ‘mangia bene’. Felice’s is complete with five levels including retail, a cafe & restaurant, boutique cinema and rooftop bar. The considered and curated space will provide an array of hospitable experiences with both Greek & Italian flair to each level.
In collaboration with client Dom Wilton, all five levels of Felice’s will feel like a Mediterranean scene inspired by the migrants who came to Australia between the 1950s and ‘70s. Through the use of mosaic tile and a variety of wood tones, the Art Deco influence and elements of Mid-Century Modern design can be seen. Lastly, with reference to the classic Italian card game ‘Briscola’ and both Greek and Italian cuisine, Felice’s comes to life.
04.
The of uses premises, the immediate of historic ranging Across at 2-20 storey that land capital and which a heritage board The the site land permit. capacity Planning
THE SITE.
immediate surrounds contain a mix uses including retail, food and drink premises, and residential. The built form in immediate surrounds contains a range historic and contemporary buildings ranging between two and seven storeys.
Across Sniders Lane to the north, 2-20 Drewery Place, is a four storey late Victoria period building contains office and nightclub uses. 270 Lonsdale Street is in a capital city zone, has a heritage overlay design and development overlay; which would require permits therefore heritage consultant would be on board throughout the design process.
existing approved development at site contains restaurant/food & drink uses which do not require a planning permit. As such, these uses and their capacity are not regulated by the Melbourne Planning Scheme or City of Melbourne.
Restaurant and Café licence No. 32341478 includes the ground and first floors of the Site, permitting a total of 114 patrons at the ground floor and 89 patrons at the first floor (total 203). This licence allows operation until 3am. This licence is currently pending approval to be varied to an on-premises licence to align with the proposed bar use.
Restaurant and Café licence No. 32341452 includes the second and third floors of the site, permitting a total of 122 patrons at the second floor and 58 patrons at the third floor. This licence allows operation until 3am
Restaurant and Café licence No. 32341460 includes the rooftop floor of the Site, permitting a total of 125 patrons. This licence allows operation until 1am. This licence is currently pending approval to be varied to an on-premises licence to align with the proposed bar use.
06.
FLOOR PLANS.
09. FELICES GROUND FLOOR ARTHUR’S LEVEL 1 STELLA LEVEL 2
CINEMA COPPE LEVEL 3 EOS ROOFTOP BAR LEVEL 4
ISONOMETRIC.
12.
FELICES RETAIL GROUND FLOOR
Felice’s is located on the ground floor and is the retail aspect of the building.With a focus on selling imported Italian goods for the average Italian-Australian as well as all people who mangia bene, ridi spesso, ama molto (eat well, laugh often, love much).
Through the muted green colour palette and hints of tarnished brass the mediterranean way of life comes to fruition.
14.
15.
FELICES RETAIL GROUND FLOOR
ARTHUR’S CAFE LEVEL 1
Arthur’s is a grecian bakery and cafe located on level one of Felices. The intimate and bright cafe space will be open during the day for those who need a quick pastry and coffee after shopping at Felice’s downstairs.
With green and blue hues, Arthurs is a place where thoughtful cooking & culture combine. Through timeless values, relaxed service & understated style, we welcome you to Arthur’s.
18.
With a commercial kitchen to provide not only pastries and coffees for the grecian cafe by day but also the dishes for Stella by night.
19.
ARTHUR’S CAFE LEVEL 1
MANGIA BENE, RIDI SPESSO, AMA MOLTO.
Stella is an Italian eatery located on level three of Felices (270 Lonsdale Street). Through the use of warm tone materials the design is aimed to create comfort and feel as if you’re at a Nonnas home on a sunday afternoon.
With traditional menu items and a selection of wines to match, Stella’s is the CBD’s newest and best spot for all things pasta. Combining the Italian love of family, exquisite taste and beautiful spaces we welcome you to Stella.
22.
23.
STELLA’S RESTAURANT & BAR LEVEL 2
STELLA’S
26. STELLA’S RESTAURANT & BAR LEVEL 2
BATHROOMS.
The bathrooms are located on level 2 on Stella’s restaurant as this is central to the building and accessible to all levels as it’s next to the core.
30.
BOUTIQUE CINEMA LEVEL 3
BOUTIQUE CINEMA LEVEL 3
Cinema Coppe reflects Italian culture through its reference to infamous Italian card game ‘Briscola’. Through incorporating both the green, gold and red tones into the cinema itself these colours are not only drawn from the Italian flag but the Briscola cards themselves also.
38.
The grecian inspired rooftop bar will be Melbournes best spring and summer time spot. With hints of blues and greens the Mediterranean oasis will be located in the heart of the CBD. Greece is known for it’s amazing food, views and great connections to both friends and family; this is what should be felt upon entry to the Eos rooftop.
39.
EOS ROOFTOP BAR
EOS ROOFTOP BAR 42.
46.
