Joie Entote Graduate Portfolio

GENESIS

GENESIS

G E N E S I S a celebration of heritage

FROM CHINA, WITH LOVE Driven by deep-rooted ties and

that China plays in today’s luxury

the colour red, GENESIS is a

lifestyle landscape.

fashion and lifestyle editorial that features new Chinese style and

Highlighting a sense of elegance

combines this with traditional

and power throughout its pages,

elements and organic shapes to tell

GENESIS shares a similar objective

a contemporary story of heritage.

with emerging young creatives— to globalise modern East Asian

Playing

between

concepts

of

surrealism and simplicity, this piece celebrates a fusion of my personal appreciation of the rich customs I come from with the towering role

style and culture.

“better to be deprived of food for three days than tea for one“ Chinese proverb

“preserve the old, but know the new”

Chinese proverb

elegance,

happiness,

power

In Chinese culture, colours carry great meaning which is why this editorial uses three significant hues to tell our story: RED is a very popular symbol used to signify happiness, luck, and good energy— it is the auspicious colour of celebration and prosperity.

BLACK, hand,

on had

the a

other

previous

sense of power, strength,

connotation of destruction

and

and sadness, but in today’s

GOLD is associated with

new world of style it is

success,

very well-loved among the

wealth; it embodies the

palettes on the runways

rich

as well as the streets. The

passed on from generation

feeling that it brings has

to

changed immensely since

timelessness of tradition.

elegance.

Finally,

longevity,

customs generation

that and

and are the

the past; it now holds a These values are the pillars of Chinese culture and here we aim to impart and memorialise just that.

ACKNOWLEDGEMENTS CREATIVE DIRECTION, STYLING, illustration, WORDS, photography

SPECIAL THANKS TO

Joie Alexi Entote

Molly Davies Tasia Linardos Emily Luo Arman Martirosian Isabelle Rivera Natasha Velkovski

FEATURED BRANDS

Bottega Veneta Cartier Celine Chanel Gucci Louis Vuitton Prada Sacai

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