JORDAN V2

sanc uary

sanctuary for the outcast made in melbourne the finale JORDAN ANDERSON

the designer

As a designer, I want to showcase rebellion and edginess by making fashion able wearable armour. I want my collection to showcase unruliness. I want to push the boundaries of fashion through dark concepts and bold design choices that showcase a narrative to each collection I present. While creating designs, I aim for one goal, which is wanting people to look at my garments and see something more profound, to watch a story unfold in front of their eyes. I like the audience to feel emotion while looking at my garments, too look further than the clothing itself.

Throughout studying at Whitehouse, I was awarded two Designer Of The Trimester awards in 2021 and 2022, While creating my recent collection, I was honoured to have the oppor tunity to feature in Melbourne fashion week’s student runway and Mel bourne fashion Hub, which has been vital to learning more about fashion within the industry. I will also be featured in harpers Bazaar’s March 2023 issue for emerging and upcoming designers.

I have talents in designing, illustrating, and digital technology. Coming from a background in different art mediums and being a competitive ama teur boxer and state swimmer, I have learned the love of learning while also incorporating discipline, self motivation, competitiveness, and passion for success.

The collection focuses on The seven deadly sins and how they are part of human nature. Everybody has felt pride, wrath, lust, sloth, envy, greed, and gluttony. The importance is how we learn to rise above our shortcomings and how we learn from the mistakes of being human. The collection celebrates the imperfections we hide. We trip and fall, but we learn from the hardships. We aren’t born perfect and not born knowing the knowledge we learn as adults.

Jordan Anderson Sanctuary for the outcasts sinners freaks

The garments are designed to represent a contemporary version of female armour and lingerie. The garments’ silhouettes play on the female figure with tailoring techniques and structure used with wire to build bodice cages. Fabrications include faux leather, latex, and chiffon to give the garments a romantic but powerful look. Hardware has been brought into the collection to provide edginess and rebellion, using silver chromed bullets to showcase the sin of wrath, silver chains to represent the adornment of pride, and piercings and studs to represent lust, and Greed has been highlighted with a 12 meter long chiffon dress to represent that desire and need for more will never have fulfilment

Sanctuary

hell hath no fury like a woman scorned

Sanctuary for the Outcasts is a collection inspired by the seven deadly sins to showcase people's deepest darkest emotions, secrets, and desires.

This collection provokes the truth behind the shadows. In the collection, Wrath, pride lust and greed have been brought to the forefront to highlight the intense, raw, and uncontrollable emotions. Dark shades of red and blues are featured in the collection to create a feeling of anger, power, chaos, and passion.

One of the inspirations behind Wrath was my own interpretation of the emotion as outline below.

Wrath starts in the depths of the chest, hitting right through the heart's core. Sparks alight, spreading like wildfire through the body, starting from the inside and ripping through the outside flesh to grasp more oxygen to grow the licking flames. Rage takes over, and fear doesn't exist. Every cell is lit aflame, tearing through the body like an earthquake. Something else comes forward that is unrecognisable. Someone has been buried under the ash, thrown and hidden far away in the self consciousness of the mind, but when she is unleashed, she refuses to retreat and be put back in her corner. (Anderson, 2022 )

While creating this collection, I was inspired by Alexander McQueen’s fall 1998 collection titled Joan. I was intrigued by the colour palette and the designs insinuating towards violence and bloodshed, references to the medieval time, which was also an inspiration for my collection, and the design process. Silver was used consistently throughout Alexander McQueen’s collection, which was an inspiration behind the first garment I designed, the bullet dress, which soon spread to the rest of the garments, having one type of hardware used for each body.

I have always been inspired by dark concepts and narratives, inspired by chaos, sorrow, and passion. While designing, I design to provoke emotion. In Sanctuary for the Outcast, I want to encourage on lookers to see something more profound to watch a story come to life.

The garments incorporate a mixture of lingerie and armor, bringing contrast of strength and sexiness to the design. The fabrics used are faux leather to showcase the desired structure and tailored shape of the garments, chiffon for the draping and feminine feel to the garment, and latex a skin tight material that hugs the body and makes the outfit come to life.

Wrath

The outfit features an important textural aspect: Bullets. The silver bullets cover the bodice top of the hybrid mini tulip dress, as well as scattering to the miniature shoulder jacket. Underneath the main outfit is a latex long sleeved cropped shirt matching with latex leggings and latex socks. Buckles and zips are consistent for the fastenings in the garments, which fit the hardware of the bullet’s silver colour.

Pride

The outfit for pride has hardware elements of silver chains hanging from the dark blue corset. The dramatic hip structure was developed with wire in the corset and a cage underneath to give stability and strength. A chiffon bodice and scarf have also been used to give a romantic appeal to the outfit, inspired by mother Mary’s scarf.

Lust

The outfit focuses on the pant inspired by armor which is usually seen on the shoulders of knights or soldiers in medieval time however I affectionately refer to them as the armadillo pants. The piercings and studs were used to give more of an edgy feel to the garment as a whole.

Greed

The outfit for greed is a 12 meter long navy chiffon dress to represent that more is never enough. A chastity belt is featured in the garment, which has been placed on the hip. A belt has been strapped around the chest of the dress. The armor inspiration has also been used on the jacket to incorporate masculinity and femininity.

Sanctuary for the Outcast represents how we shouldn’t look at sinning as something taboo. We should look at it as human nature. As humans, we aren’t born perfect, we have all made mistakes in our life that might fall under one of the seven dead ly sins, but the collection is here to celebrate the learning experience from the hardships.

outcast

Moodboard

The mood board for sanctuary for the outcast highlights “sinning.” I wanted to showcase humor with the nuns smoking back in the 60s. Using graphics to get across specific wording resembling the seven deadly sins. Many of the terminologies are to be tongue and cheek. The hearts present the colour palette for the collection.

target market

the consumer

Sanctuary for the outcasts sinners freaks

The Collection Sanctuary for the Outcast is directed toward’s strong, fashionable, and rebellious women. The outfits are tailored to the female body, giving the illusion of an hourglass figure, highlighting strength but also empowerment of femininity. The women purchasing the products online or in store will be from the ages of 18 onwards to their mid 20s.

Regarding collection drops, showcases of runways and events to ad vertise each new release. Regarding invitations for Sanctuary For The Outcast, a red card with white embossed writing will be de livered to each guest, giving dates, details, and what to expect regarding the show. Invitations will be guided toward impactful women in fashion, social media, and artists within the music and act ing industry. The show will be promptly based around minimalistic colours, white and black with bold shades of dark red and a die sel blue correlating with the same scheme of the collection. The runway will be in the middle of the room. Small 3D church build ings will surround the runway, painted grey and white with black graffiti spray painted onto the architecture. As soon as the runway finishes, the collection will be dropped online and in person, and the in store collection will be released in the brand’s boutique. The after party will let guests purchase the first items to fall, including a Ready To Wear collection and the runway collection.

Platforms will be used from Instagram, Pinterest, and youtube, by posting videos of behind the scenes and the design progress to en tice people to wait and see the new collection and advertisements of teasers of the latest release with aesthetic posts for Pinterest and Instagram.

a Social Icon that has inspired the brand is Lady Gaga, due to her leather and latex clothing and her dark, symbolic and, mpactful videos. lady gaga has inspired the collection I believe she would hopefully wear, tailoring the garments to fit past music videos or social events she has attended.

heartheart

the sinners and freaks coming togeather to celebrate sanctaury for the outcast

Hell hath no fury like a woman scorned. The collection highlights empowerment and rebellion. Women should feel sexy and confident, Bold and strong. Give me time, and I’ll show you a revolution, McQueen once said. Showcase fearlessness and pride, Wrath with bullets, make people stop and stare.

the shape

The shape of the dress was inspired by Alexander McQueen’s fall 2013 collection, which showcased fitted dresses and exaggerated hips with silver corsets and beaded garments, which gave a feminine but edgy look to the collection.

Sanctuary for the Outcast Winter 2022 Collection development of pride

wrath

The sin of power, chaos, and destruction. The dark red highlights the colour of blood and revenge. The silver gives a striking ele ment to the garment, which showcases ele gance but aggression. The outfit highlights sexiness & confidence. While designing wrath, I wanted to use a nar rative of my person al history behind the garment and let peo ple see their stories shine through.

Sanctuary for the outcasts sinners freaks

hell hath no fury like a woman scorned

pride

pride before a fall

The sin that represents adornment and selfish ness, pride, was inspired by ego, the chains fall ing from the bodice for attention and gratifi cation, the long drape of the scarf to seek romance and affirma tions of approval. Pride is a sin that wants to be stroked, compli mented, and chased. I wanted to shine a light on pride and how I see it.

lust is the craving for salt of a man dying of thirst

Lust the sin of touch and desire. I wanted to include thorns, the op posite of how I envision love. Roses symbolise romance and passion but go further down the rose. You enter the realm of the thorns, the sharp exterior, and the possibility of being pricked. Lusting for someone is more manageable than fall ing in love with them. Lust is skin deep. Love is to the bone.

greed

needs can always be met, but greed can never be fulfilled

I wanted to highlight greed by using meters of fabric to showcase the sin that every thing is never enough. Greed is a constant hunger and a need for more. I wanted to highlight greed with a power status, a sin that can never be ful filled or, in her mind, never touched. Noth ing and no one can touch her position of power.