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CONTENTS 4 6 8 12 18 22 24 CLIENT AND BRIEF MATERIALITY SITE ANALYSIS RENDERS CONCEPT FLOOR PLANS SECTIONS

THE CLIENT + BRIEF

Aje is an Australian fashion brand that was founded in 2008 by Adrian Norris and Edwina Forest. Aje as a brand is a curated collection of effortless essentials and statement occasion pieces.

Aje’s style reflects the mix that is Australia’s laid back coastal and urban style. The core themes of Aje are raw beauty, tough femininity and effortlessly cool.

The project brief is to create a flagship, double story retail space for the brand Aje. The project also includes a third level for exclusive access and space to hold events and host VIP clients.

The space must include retail displays, checkout area, change rooms, lounge, runway/event space, bar/ kitchenette.

Proposed Budget $2,000,000.

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THE SITE

Address: 301 George Street

Lot Plan Number: DP 1214642

Land size (m2): ~3000m2

Block Width and Length: 54m x 58m Latitude and Longitude: -33.865859°S, 151.206999°E

The site is a street facing retail unit that has entry points from George Street and the passageway that connects to the entrance of Wynyard Train Station.

The site includes three levels, two retail and one an event space.

The site is around a ten minute walk from both the Queen Victoria Building and Pitt Street Mall. This will ensure lots of foot traffic from people with the intention of shopping and spending money.

The Wynyard Station entrance will also bring lots of foot traffic and attract attention from consumers.

The site is in the heart of the city making it the perfect destination for events and attracting celebrities.

RETAIL SPACE A: 25 13 m2 RETAIL SPACE A: 36 71 m2

Margaret Street

STORAGE A: 5 28 m2

George Street Carrington Street Wynyard Lane

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Street Light Rail Line Public Transport Stations N CLIENT: SABO SKIRT COPYRIGHT These drawings, plans and specifications and the copyright therein are the property of Mikaela

and must not be used, reproduced or copied wholly or on part without written consent of Mikaela Sheath

SYDNEY

2000 NORTH DRAWING NAME SCALE PLOT DATE DRAWN CHECKED JOB NAME: MIKAELA SHEATH COMPANY: WHITEHOUSE INSTITUTE OF DESIGN EMAIL: MIKAELA SHEATH@STUDEN T WHITEHOUSE EDU AU 1 2 3 4 5 6 7 8 9 01 11 21 31 41 51 61 71 81 19 20 21 22 23 24 25 26 27 28 29 30 31 1 5 , 5 6 7 5 0 0 2 , 3 9 6 3 , 0 0 0 3 , 0 0 0 3 , 0 0 0 2 , 4 2 1 1 , 2 5 0 569 S 01 SK 200 1 S 02 SK 200 2 EX COLUMN EX COLUMN EX COLUMN L EX CURTAIN WALL EXISTING ENTRY VIA WYNYARD STATION E X I S T I N G E N T R Y V I A G E O R G E S T R E E T G E O R G E S T R E E T P E D E S T R I A N P A T H PEDESTRIAN TRAFFIC TO WYNYARD STATION WINDOW

C H E C K

E 02 SK 300 2 E 0 3 S K 3 0 0 1

301 George

Sheath

PROJECT: 301 GEORGE STREET

NSW

DISPLAY LIFT A: 3 21 m2 DISPLAY m2 MANNEQUIN DISPLAY A: 4 37 m2 VOID A: 22 50 m2

O U T A : 7 0 1 m

RETAIL SPACE A: 31 68 m2 RETAIL SPACE A: 8 74 m2

0 GENERAL ARRANGEMENT G

THE CONCEPT

Aje as a brand focuses on an effortlessly chic look and design for their branding and clothing. The brand was created on the east coast of Australia by two young entrepreneurs. Many of the collections have a focus on the mix of the coastal and urban lifestyles of Australia. Through soft whites reflecting sandy beaches, greens, oranges and pinks reflecting the coral reefs and flora that lines the coast of Australia. Blue accents showcasing the clear sunny skies and refreshing ocean water. Curved cave like shapes encompass the floors and walls of the space reflecting the headlands that line Australia’s east coast.

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PROPOSED DESIGN

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AJE SYDNEY | MIKAELA SHEATH | 12 GROUND FLOOR N CLIENT: SABO SKIRT COPYRIGHT These drawings, p ans and specifications and the copyr ght therein are the property of M kaela Sheath and must not be used, reproduced or copied wholly or on part without written consent of Mikaela Sheath PROJECT: 301 GEORGE STREET SYDNEY NSW 2000 NORTH DRAWING NAME SCALE PLOT DATE DRAWN CHECKED JOB NO DRAWING NO ISSUE NAME: MIKAELA SHEATH COMPANY: WHITEHOUSE INSTITUTE OF DESIGN EMAIL: MIKAELA SHEATH@STUDEN T WHITEHOUSE EDU AU 1 2 3 4 5 6 7 8 9 01 11 21 31 41 51 61 71 81 19 20 21 22 23 24 25 26 27 28 29 30 31 1 5 , 5 6 7 27,263 5 0 0 2 3 9 6 3 , 0 0 0 3 , 0 0 0 3 , 0 0 0 2 , 4 2 1 1 , 2 5 0 1,054 3,200 4,214 2,600 2,595 1,647 3,200 569 S 01 SK 200 1 S 02 SK 200 2 EX COLUMN EX COLUMN EX COLUMN AIN WALL EX CURTAIN WALL EXISTING ENTRY VIA WYNYARD STATION E X I S T I N G E N T R Y V I A G E O R G E S T R E E T G E O R G E S T R E E T P E D E S T R I A N P A T H PEDESTRIAN TRAFFIC TO WYNYARD STATION WINDOW DISPLAY LIFT A: 3 21 m2 NDOW DISPLAY A: 9 46 m2 MANNEQUIN DISPLAY A: 4 37 m2 VOID A: 22 50 m2 C H E C K O U T A 7 0 1 m 2 STORAGE A: 5 28 m2 E 02 SK 300 2 E 0 3 S K 3 0 0 1 RETAIL SPACE A: 31 68 m2 RETAIL SPACE A: 8 74 m2 RETAIL SPACE A: 25 13 m2 RETAIL SPACE A: 36 71 m2 1 2 3 4 5 0 GENERAL ARRANGEMENT GROUND FLOOR N NEY NSW 2000 NORTH DRAWING NAME SCALE PLOT DATE DRAWN CHECKED JOB NO DRAWING NO ISSUE 1 5 , 5 6 7 5 0 0 2 , 3 9 6 3 , 0 0 0 3 , 0 0 0 3 , 0 0 0 2 , 4 2 1 1 , 2 5 0 569 S 01 SK 200 1 S 02 SK 200 2 EX COLUMN EX COLUMN E X I S T I N G E N T R Y V I A G E O R G E S T R E E T G E O R G E S T R E E T P E D E S T R I A N P A T H WINDOW DISPLAY E 0 3 S K 3 0 0 1 RETAIL SPACE A: 31 68 m2 ETAIL SPACE A: 36 71 m2 1 2 3 4 5 0 GENERAL ARRANGEMENT GROUND FLOOR 1:200 AJE ATHLETICA CHECKOUT CHANGE ROOMS MANNEQUIN

AJE SYDNEY | MIKAELA SHEATH | 13 RETAIL DISPLAY AJE SIGNATURES LIFT

DISPLAY

MANNEQUIN

AJE SYDNEY | MIKAELA SHEATH | 14 FIRST FLOOR N CLIENT: SABO SKIRT COPYRIGHT These drawings plans and specifications and the copyright there n are the property of Mikaela Sheath and must not be used reproduced or copied wholly or on part without wr tten consent of M kaela Sheath PROJECT: 301 GEORGE STREET SYDNEY NSW 2000 NORTH DRAWING NAME SCALE PLOT DATE DRAWN CHECKED JOB NO DRAWING NO ISSUE NAME: MIKAELA SHEATH COMPANY: WHITEHOUSE INSTITUTE OF DESIGN EMAIL: MIKAELA SHEATH@STUDEN T WHITEHOUSE EDU AU 1 2 3 4 5 6 7 8 9 01 11 21 31 41 51 61 71 81 19 20 21 22 23 24 25 26 27 28 29 30 31 1 5 , 5 6 7 27 263 5 0 0 2 , 3 9 6 3 , 0 0 0 3 , 0 0 0 3 , 0 0 0 2 , 4 2 1 1 , 2 5 0 1 054 3 200 4 214 2 600 2 595 1 647 3 200 569 S 01 SK 200 1 S 02 SK 200 2 EX COLUMN EX COLUMN EX COLUMN AIN WALL EX CURTAIN WALL EXISTING ENTRY VIA WYNYARD STATION E X I S T I N G E N T R Y V I A G E O R G E S T R E E T G E O R G E S T R E E T P E D E S T R I A N P A T H PEDESTRIAN TRAFFIC TO WYNYARD STATION WINDOW DISPLAY LIFT A: 3 21 m2 NDOW DISPLAY A: 9 46 m2 MANNEQUIN DISPLAY A: 4 37 m2 VOID A: 22 50 m2 C H E C K O U T A : 7 0 1 m 2 STORAGE A: 5 28 m2 E 02 SK 300 2 E 0 3 S K 3 0 0 1 RETAIL SPACE A: 31 68 m2 RETAIL SPACE A: 8 74 m2 RETAIL SPACE A: 25 13 m2 RETAIL SPACE A: 36 71 m2 1 2 3 4 5 0 GENERAL ARRANGEMENT GROUND FLOOR N NEY NSW 2000 NORTH DRAWING NAME SCALE PLOT DATE DRAWN CHECKED JOB NO DRAWING NO ISSUE 1 5 , 5 6 7 5 0 0 2 , 3 9 6 3 , 0 0 0 3 , 0 0 0 3 , 0 0 0 2 , 4 2 1 1 , 2 5 0 569 S 01 SK 200 1 S 02 SK 200 2 EX COLUMN EX COLUMN E X I S T I N G E N T R Y V I A G E O R G E S T R E E T G E O R G E S T R E E T P E D E S T R I A N P A T H WINDOW DISPLAY E 0 3 S K 3 0 0 1 RETAIL SPACE A: 31 68 m2 ETAIL SPACE A: 36 71 m2 1 2 3 4 5 0 GENERAL ARRANGEMENT GROUND FLOOR 1:200 RETAIL DISPLAY LOGO EDIT VOID

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LIFT

ACCESSORIES AJE KIDS

SHOE DISPLAY

AJE SYDNEY | MIKAELA SHEATH | 16 SECOND FLOOR N CLIENT: SABO SKIRT COPYRIGHT These drawings, plans and specif cations and the copyright therein are the property of Mikae a Sheath and must not be used, reproduced or copied whol y or on part without written consent of Mikae a Sheath PROJECT: 301 GEORGE STREET SYDNEY NSW 2000 NORTH DRAWING NAME SCALE PLOT DATE DRAWN CHECKED JOB NO DRAWING NO ISSUE NAME: MIKAELA SHEATH COMPANY: WHITEHOUSE INSTITUTE OF DESIGN EMAIL: MIKAELA SHEATH@STUDEN T WHITEHOUSE EDU AU 1 2 3 4 5 6 7 8 9 01 11 21 31 41 51 61 71 81 19 20 21 22 23 24 25 26 27 28 29 30 31 1 5 , 5 6 7 27,263 5 0 0 2 3 9 6 3 , 0 0 0 3 , 0 0 0 3 , 0 0 0 2 , 4 2 1 1 , 2 5 0 1,054 3,200 4,214 2,600 2,595 1,647 3,200 569 S 01 SK 200 1 S 02 SK 200 2 EX COLUMN EX COLUMN EX COLUMN IN WALL EX CURTAIN WALL EXISTING ENTRY VIA WYNYARD STATION E X I S T I N G E N T R Y V I A G E O R G E S T R E E T G E O R G E S T R E E T P E D E S T R I A N P A T H PEDESTRIAN TRAFFIC TO WYNYARD STATION WINDOW DISPLAY LIFT A: 3 21 m2 NDOW DISPLAY A: 9 46 m2 MANNEQUIN DISPLAY A: 4 37 m2 VOID A: 22 50 m2 C H E C K O U T A 7 0 1 m 2 STORAGE A: 5 28 m2 E 02 SK 300 2 E 0 3 S K 3 0 0 1 RETAIL SPACE A: 31 68 m2 RETAIL SPACE A: 8 74 m2 RETAIL SPACE A: 25 13 m2 RETAIL SPACE A: 36 71 m2 1 2 3 4 5 0 GENERAL ARRANGEMENT GROUND FLOOR N NEY NSW 2000 NORTH DRAWING NAME SCALE PLOT DATE DRAWN CHECKED JOB NO DRAWING NO ISSUE 1 5 , 5 6 7 5 0 0 2 , 3 9 6 3 , 0 0 0 3 , 0 0 0 3 , 0 0 0 2 , 4 2 1 1 , 2 5 0 569 S 01 SK 200 1 S 02 SK 200 2 EX COLUMN EX COLUMN E X I S T I N G E N T R Y V I A G E O R G E S T R E E T G E O R G E S T R E E T P E D E S T R I A N P A T H WINDOW DISPLAY E 0 3 S K 3 0 0 1 ETAIL SPACE A: 31 68 m2 TAIL SPACE A: 36 71 m2 1 2 3 4 5 0 GENERAL ARRANGEMENT GROUND FLOOR 1:200 BAR STORAGE AND WASH BAR VOID BATHROOMS