MIA H V3

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Mia Hendren____Transeasonal 2023
-Stephan, 2012

Collection Quote Mood Board Concept Statement Collection Quote Trend Research Collection Quote Neoteria Part 1 Neoteria Part 2 Neoteria Part 3 Neoteria Part 4 Neoteria Part 5 Neoteria Part 6 Fabrications Target Market

CONTENTS. 1 5 6 7 9 13 15 23 33 41 49 55 63 65

CONCEPT

STATEMENT.

Neo is creating “a new and different form

Briannica Dictionary n.d).  This idea is creating newness by

taking inspiration from planetary thinking and Earth’s minerals to elevate and detach its past meaning. The collection creates an unearthly

of something that existed in the past” (The vision that disconnects from reality and follows an illusion with no limitations— exploring the ideas of distortion of shape within the planet and

the notion of perversion within one’s self. It uncovers a future imagination for the mind, with no boundaries on what it could

that contrasts sleek utopian elegance with endof-the-world dystopia to revive the idea that “we are part of this planet, not just on it” (Steffen 2012). A vision of our world disarticulates and becomes merely a planet with people on it. The illusion of a perfect place becomes an

be.  Reassociation of materiality is evident in the collection through cactus leather; innovative use of this previously powdered fabrication has taken form of unworldly shapes. We are refining the idea of planetary thinking and utilising the earth’s creations as a point of sustainability. A dichotomy of the soft yet structured nature of the cactus leather is paired with the rugged aluminium extracted and produced from the Earth’s minerals. This aluminium takes form in different shapes and sizes to represent the growth and regression of our world. Textured merino wools and soft cottons add an aspect of softness to tie the collection together while instilling a dystopian element to reflect the aluminium. A custom-printed polyester brings elements of utopia through the print and light colours used, while the design of this piece is created to distort the body. Long and bold silhouettes distort the body, giving the illusion of deformation of being, while the tight merino wool piece refines the body to bring it back to reality.

SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE SILHOUETTE COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS COLOURWAYS Acne Studios Spring 2023 R ick Owens Spring 2022 A-Cold-Wall Spring 2020 Rick Owens Fall 2022 Acne Studios Fall 2022 R ick Owens Fall 2022 Valentino Spring 2022 Stella McCartney Spring 2022 Heliot Emil Fall 2023 B urberry Spring 2023 H eliot Emil Fall 2023 Stella McCartney Fall 2021 Balmain Fall 2022 H eliot Emil Fall 2023 Stella McCartney Fall 2021 2022 B almain Fall 2022
LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING LAYERING FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION FABRICATION Acne Studios Fall 2022 Craig Green Fall 2022 Acne Studios Fall 2022 Louis Vuitton Resort 2023 Louis Vuitton Resort 2023 M iu Miu Spring 2023 Dior Resort 2023 Craig Green Spring 2022 Dior Fall 2022 Heliot Emil Fall 2022 O ff White Spring 2023 Juun. J Spring 2021 Rick Owens Fall 2022 Jacquemus Fall 2022 Valentino Couture 2022 Dion Lee Fall 2022
Photographer- Jess Dooley Model- Renata Liu

DYSTOPIA.

PART
PART
PART
PART
PART
[ noun ] Pronounced dys· to· pia “an imagined world or society in which people lead wretched, dehumanized, fearful lives”
1.
1.
1.
1.
1.

BODYONE.

Exploring ideas of utilitarian aggregation through refined dark shades of black and charcoal materialises the notion of destruction within oneself, stemming from the surrounding environments. The soft textured knit is combined with the structured cotton drill and silver hardware coated with a subdued finish propagating a distressed look for a contemplative collection. The cover hood in black (€ 300) features adjustable straps for any body type. The knit skivvy (€ 250) is a staple for styling with its stretch to fit the body and thumbhole details. The Deconstructed Trousers (€ 700) sit long and straight down the leg with pockets to give asymmetric shape and functionality. Silver details are prominent throughout the collection.

Photographer- Adam Epps Model- Bart Jaden Photographer- Adam Epps Model- Bart Jaden Photographer- Adam Epps Model- Bart Jaden Photographer- Adam Epps Model- Bart Jaden, Isobel Celeste Photographer- Adam Epps Model- Bart Jaden, Isobel Celeste
DESOLATION.
noun ] Pronounced des· o· la· tion
state of a place that is empty or where everything has been destroyed.” PART 2. PART 2. PART 2. PART 2. PART 2.
[
“The

DEVELOPMENT.

Aluminium is one of the most common metals on the planet. However, pure aluminium doesn’t occur naturally. Aluminium goes through a complex production process to get to its end was once in a mineral form but had been transformed into oxide into its components using electricity. The aluminium dress

state. Bauxites are first drawn from the ground and processed into alumina or aluminium oxide. Finally, there is a process that requires electrolytic reduction to break the aluminium

something wearable and protective. Each dress piece is in a different and unique shape, with these pieces increasing in size in gradation. The pieces were cut using a mill machine, sanded and assembled using small rings.

BODYTWO.

The combination of different materials and textures creates contrast in the composition. These materials connote soft, utopian elegance and a dull, harsh dystopia. The grey of the colour palette is intrinsically linked to the idea of loss. However, it is a symbol of balance between the intense silver of the aluminium. The Topian jumpsuit (€750) features a unique cord texture to divide up the simplicity of the colour and design. It forms the body while draping with excess fabric around the legs. The Aluminium Dress (€ 1500) has used an aspect of anomaly, where it was once a mineral not typically suited for fashion, to then be redefined into a wearable garment. The pieces are contorted but still fit with the next.

Photographer- Adam Epps Model- Isobel Celeste Photographer- Adam Epps Model- Isobel Celeste Photographer- Adam Epps Model- Isobel Celeste Photographer- Adam Epps Model- Isobel Celeste
[ noun ] Pronounced uh·chro· nia
PART 3. PART 3. PART 3. PART 3. PART 3.
UCHRONIA.
“An idealized conception of a time period and reminiscent of a constructed world.”

BODYTHREE.

Repeated use of fabrications for different pieces creates continuity and a monochrome look. These pieces can be layered and interchanged to create new and unique outfits while still giving a utilitarian and dystopian impression. The Cropped Pocket vest (€ 300) and Calyptic Skirt (€ 830) use a grey cotton-elastane blend. Unique hardware details are seen through the exposed zips of these pieces and the continual use of D-rings in the body of the skirt and at the waistband. They link to the rugged aluminium, which industrialised the collection in a post-apocalyptic way. On this body, the aluminium is found in the from of a crop top (€ 1200), mimicking an interation of the hero, alumninium dress.

Photographer- Adam Epps Model- Isobel Celeste Photographer- Adam Epps Model- Isobel Celeste Photographer- Adam Epps Model- Isobel Celeste Photographer- Adam Epps Model- Bart Jaden, Isobel Celeste

NEUTOPIA.

[ noun ]

Pronounced ne· you· topia

“A place that is neither good nor bad, a medium between utopia and dystopia.”

PART 4. PART 4. PART 4. PART 4. PART 4.

BODYFOUR.

New light and optimism bring colour to the mix of charcoals and darker shades. A custom print of a distorted photo brings a utopian sense to a dystopian atmosphere. The Neo Multi Pant (€ 750) is made from this fabric and features a wide leg silhouette with panels at the side seams and white cactus leather straps with silver hardware details.

The pants’ lightness contrasts with the harsh shades of the previous garments, but brings a sense of harmony with the utopian coloured print. To finish off the body, an aluminium harness (€ 1200) is used to balance the visible good and bad themes.

Photographer- Adam Epps Model- Bart Jaden Photographer- Adam Epps Model- Bart Jaden Photographer- Adam Epps Model- Bart Jaden

OASIS.

[ noun ] Pronounced o·ay· sis

“a calm, pleasant place in the middle of somewhere busy and unpleasant.”

PART
5. PART 5. PART 5. PART 5. PART 5.

BODYFIVE.

There is an interest in the colour blue and a perceptible influence, and the body gets transformed

with a different context. It is intrinsically linked to emotions of

Open Vest (€ 400), Structure Jacket (€ 600) and Deconstructed Shorts (€ 400). There is still a slight dystopian essence that arises as an element of deconstruction becomes

how it can come in different shades and tones, each a blue cotton silk blend fabric. Pocket details are seen through the and remove layers on this body without

sadness but can also be linked to feelings of calmness. The Entire body is made from compromising its elegant-utility look.

into a utilitarian aggregation. You can add

Photographer- Adam Epps Model- Bart Jaden Photographer- Adam Epps Model- Bart Jaden Photographer- Adam Epps Models- Bart Jaden, Isobel Celeste

UTOPIA.

PART 6. PART 6. PART 6. PART 6. PART 6.
[ noun ] Pronounced uto· pia
“A place of ideal perfection especially in government, and social conditions”

BODYSIX.

White is the shade of purity, cleanliness, and train that gives an ethereal look. The continuous harness

idea of a utopia that has arisen from less perfect conditions.

The Diaphanous dress (€900) features piping seam lines and a combination of single-

peacefulness. This monochrome body is linked to the layered and double layers panels to represent the fusing

and reconstruction of the past. Made entirely out of dead-stock merino wool, it details long sleeves and a high neck with a long

(€200) is made from cactus leather and is adjustable via sliders at the back. It allows the aluminium sleeve (€500) to hang from the side, merging hardness with an excessive amount of formlessness from the soft nature of the dress. This outfit is styled with the white

cactus leather duffel bag (€500)

Photographer- Adam Epps Model- Isobel Celeste Photographer- Adam Epps Model- Isobel Celeste Photographer- Adam Epps Model- Isobel Celeste Photographer- Adam Epps Models- Bart Jaden, Isobel Celeste

FABRICATIONS.

Soft fabrics are clashed with harsh industrial materials to create an illusion of reality. Together, they distort the intention of what clothing should be made out of. Explored through intricately cut aluminium, the ragged material was extracted and produced from the Earth’s minerals, taking the form of a new product. Repeat use of ragged edges and curves are found in the texture of charcoal merino wool. Wool again is a natural material and looks soft and sleek against aluminium. A custom-printed, splashproof polyester takes the form of pant, distorted with exaggerated fullness, further distorting the wearer themselves. This print is a distorted been elevated away from reality, but the underlying idea returns it to its grounding. Natural cottons and silk blends are heavily

image of a utopian beach, where the pattern has use throughout the collection

TARGETMARKET.

Mia Hendren is a progressive brand that

challenges conventional design by pushing it to attend events such as fine dining dinners where they can

to the unparalleled side of fashion. The Neoteric Minerals with others and actively engage with the community and its people a statement.This person does not contribute to fast fashion, knowing its impact on the

collection is designed for those who are pessimistic about the while doing what they can to bring awareness to social and environmental issues. They get their knowledge and drive from their job in ecological studies. Outside work, they like

future of our planet but optimistic that we have the power to change it. They are social

wear elaborate outfits to stand out and make

earth. Instead, they purchase their clothes from more minor and sustainable businesses. They like unique clothing with anomaly as a point of difference.

Demographic

Age- 20-35

Gender- Female/ Male/ Gender Fluid Socialstatus- Middle to High class Income- High-income earner Location- Northern Hemisphere, Particularly Europe Occupation- Environmentalist Lifestyle- Early riser, Diligent worker, Socialist, Activist Personality- Determined, Outgoing, Ambitious, Creative, Career Driven

Photographer- Adam Epps Model- Bart Jaden, Isobel Celeste
@designedby.mia

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