Isabell Allen by whitehouse-design

Workshop

Bathroom

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Meet the Designer

Isabel Allen is a Sydney-based interior designer who artfully combines sustainability with innovative, contemporary design. Her approach emphasises the dynamic relationship between materials and colour in a space, incorporating her Mid-century Modern and Brutalist influences. Committed to advancing sustainable practices; using reclaimed and ethically sourced materials, Isabel showcases the impact of responsible design through her work. With a focus on innovative solutions, she transforms spaces into functional and timeless environments that prioritise human wellbeing, by building a relationship that stimulates the sensory experiences. By blending fluid and geometric forms, Isabel’s designs aim to transcend conventional boundaries, enhancing the human experience while setting new benchmarks for contemporary design.

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The Brief

Soohyang, a renowned fragrance brand based in South Korea, is excited to expand its presence into the Australian market, replicating their iconic Perfume Club experience through a brand-new concept venue in Surry Hills. This unique retail and bar space will focus on the element of scent, offering an immersive journey through the world of aroma-based drinks.

The concept centres around crafting an environment where fragrances, botanicals, and essences are at the forefront, explored through the art of bartending. It’s a space designed to elevate both the olfactory and visual experiences, where every element invites exploration.

The colour palette draws on hues of baby blue, burgundy, and chartreuse, alongside darker wood tones and textured materials, giving the space a rich, and warm atmosphere. These tones mirror the natural ingredients used in both the perfumes and the aromatic drinks, creating an immersive experience.

Client

Soohyang is a leading fragrance brand from South Korea, founded on the belief that a good fragrance can positively influence life. Their products, crafted entirely in Korea, are designed to reflect the characteristics of spaces and the inner emotions of people.

Soohyang’s fragrances are not just scents; they are an exploration of the sensory world, offering customers a variety of options to express their individuality.

The Perfume Club in Sydney will stay true to Soohyang’s original values but will tailor its offering to an Australian audience, blending the art of bartending with fragrance exploration in a unique setting.

Location: 410 Crown St, Surry Hills, NSW, 2010

Type of Build: Bar, Workshop & Retail Venue

Client: Soohyang / The Perfume Club

The site is a located at Shops 3 and 4, 406-410 Crown Street, Surry Hills. The total site area is approximately 788m2. A two and three storey brick building, known as the ‘Bussell Bros 1939’ building is located on site. The lower ground floor comprises two tenancies that are accessed via Crown Street. The subject tenancy is located on the upper ground floor level and has two entrances off Crown Street and one internal disabled access via Fitzroy Street. The site is not listed as a heritage item but is situated with the heritage conservation area identified as Bourke Street North under Schedule 5 of the Sydney Local Environmental Plan 2012 (LEP 2012).

The site sits on the busy Crown Street thoroughfare within a mixed-use area of Surry Hills that includes a variety of residential apartment buildings, commercial uses including business, office and retail, restaurants and cafes, bars and pubs. Opposite the site to the south at 412 Crown Street is the Dolphin Hotel, to the west on the opposite side of Crown Street is the Adina Apartment Hotel building and to the north and east are residential properties comprising mainly two storey terraces.

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