VISUAL STYLE GUIDES
YOUR BRAND IS JUST BEGINNING
We did it! Together, we were able to create a visual brand that perfectly fits your business and goals. It’s true, visuals don’t make a brand whole, but they help a heck of a lot. These guides will help keep consistency in your future marketing and design materials.
MOOD BOARD
clarity | wellness | connection Using the items established on this mood board, we will be able to successfully create a brand that
communicates your messaging to your ideal clients. It will add a level of clarity and cohesiveness to your
professional brand. Giving your clients a personal
relationship feeling from their first click on your social media or eventually your website.
The inspiration for your Benitez Counseling is the flow and direction of the Northern Lights. Naturally, that flow
matches the waves of emotion and clarity that can be found through therapeutic services.
EXPLORATION CLARITY
WOR D B A N K
BENITEZ COUNSELING
JOURNEY
SPIRITED IMAGINATIVE PEACE HONESTY WELLNESS CONNECTED HUMAN
MINIMUM SIZE The smallest the logo should be represented is 1.5� wide.
PRIMARY LOGO This is the main logo that will be used across primary brand applications. This mark helps your current and
future audience easily identify Benitez Counseling’s web presence, ads, and other marketing materials.
Additionally, it enhances the professionalism of the
brand. It is essential to the success of the brand that the logo always be applied with care and respect in every application according to these guidelines.
SECONDARY LOGOS Benitez Counseling’s secondary marks can be used to replace the primary logo, but should never be used
directly next to the other. For instance, if your primary
logo is used as your Facebook cover photo don’t use a secondary as the profile photo.
B.
A.
C.
D.
F. E.
UNACCEPTABLE USAGE A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo
by rotating, skewing, or distorting in anyway. This includes adding unnecessary and unattractive text decorations like drop shadows and outlines.
A. Do not rotate the logo. B. Do not stretch the logo. C. Do not use the primary and secondary logo together. D. Do not resize any part of the logo. E. Do not rotate or skew the secondary logo. F. Do not use low contrasting colors with the logo and background color.
COLORS Color is an integral part of the brand identity. Consistent use of the color palette will not only reinforce the
cohesiveness of the brand, but color also serves as
psychological purpose by communicating a certain feeling to your audience.
PANTONE
PANTONE
2140 C
PANTONE
2200 C
PANTONE
7467 C
2240 C
HEX 395585
HEX 00A8C7
HEX 00A2AE
HEX 24BA9C
RGB 57, 85, 133
RGB 0, 168, 199
RGB 0, 162, 174
RGB 36, 186, 156
CMYK 87, 70, 24, 8
CMYK 76, 13, 31, 0
CMYK 79, 15, 31, 0
CMYK 73, 0, 51, 0
PANTONE 5463 C
PANTONE 317 C
PANTONE 230 C
HEX 092626
HEX AFE2E3
HEX F6A7D7
RGB 9, 38, 44
RGB 175, 226, 227
RGB 246, 167, 215
CMYK 89, 66, 60, 67
CMYK 30, 0, 12, 0
CMYK 3, 42, 0, 0
THANK YOU, WICHITA MOM BLOG.
She Means Business 2020 Feature Black & Minority Business Owners
HEADLINE & IMPACT
Yeseva One Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz BODY OR HEADLINE COPY
Poppins Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
TYPOGRAPHY Typography is a powerful brand tool when used
consistently. This set of typefaces best represent the
brand feel established and should be used across all print and web applications.
BRANDING & DESIGN
WICHITAWITHLOVE.COM