Marina Alta
Vida
Lifestyle and Business e-magazine
MEDIA PACK
Happy Valentine’s Day! Feliz Dia de San Valentin! Alles Liebe zum Valentinstag! Joyeuse Saint Valentin!
Marina Alta
Vida
Lifestyle and Business e-Magazine
The Marina Alta’s own on-line magazine ...The only way forward is the integration of traditional magazines with digital magazines… ...not only does this reduce costs to advertisers and therefore the consumer, but the concept has a major impact on the environment. 1 ton of coated high end virgin magazine paper, normally used in a magazine like ours, uses just over 15 trees. Using this measurement you will get around 1,100 magazines from 15 trees, approximately. We actually reached over 21,000 readers and assuming we would normally have printed one copy per reader, we have already saved over 260 trees!
The Marina Alta Vida business directory which believe it is essential to is an on-line publication which blends display advertising with on-line media at fabulously low rates. We don’t have mini-adverts or boxes you can’t read. In our magazine even the smallest marketing budget can afford a half or full page glossy spread!
showcases the best businesses around the area.
Promoting to the people
No on-line business that aims to target consumer will succeed without the aid of further promotion. We therefore meticulously maintain our own growing The Marina Alta Vida database of interested has two facets: our lively and targeted reader Lifestyle Magazine emails. These are sent which brings you out on the 5th of every interesting and month and notify our sometimes ‘off the wall’ readers that the new articles from around the issue is out! Marina Alta and beyond. Associations and Clubs Our expat community is The second part is our very close, and we
maintain contact with as many local clubs and associations as we can. This again helps to bring in more targeted readers.
Viral Networking
It’s not a virus! We ask all our participating businesses and local associations to place a crosslink from their website to ours. This optimises our page listing on search engines such as Google. We also ask our readers to recommend us to everyone in their email address books, to help increase our traffic and ultimately visitors to your advertising.
Readership Statistics Last months readership stats: Total readers (verifiable)
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21,000
Residential status: Resident in the Marina Alta Resident other Spain Resident Abroad
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97% 2% 1%
Employment status: Employed Retired or not working
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48% 52%
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46% 53% 1%
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19% 27% 38% 15% 1%
Gender: Male Female Not known (Yes, we actually had a couple of returns with no gender filled in!) Age: 20 - 35 36 - 45 46 - 55 Over 55 Others
The Marina Alta Vida is distributed via email only. To subscribe, send us a blank email to subscribe@vidapublications.com. Subscription is entirely free and you are able to unsubscribe at any time TMAV February 2010
OUR MISSION STATEMENT Our mission is quite clear: To bring Expats who have made the Marina Alta their home, together in these extremely difficult times. We are all in the worst financial crisis we have ever known, and we know that our survival depends on us coming together,
and pulling together to promote not only ourselves but those around us. We can only do this if it is cost effective and the returns are real and measurable. Here at Vida Publications, we believe we have created a unique and cost effective tool to make this happen.
the marina alta
Bandera/Flag de la Comunidad Valenciana
Towns and Villages of our Region Adsubia, Alcalalí, Beniarbeig, Benidoleig, Benigembla, Benimeli, Benissa, Benitachell/El Poble Nou de Benitatxell, Calp, Castell de Castells, Dénia, Gata de Gorgos, Jalón/Xaló, Llíber, Murla, Ondara, Orba, Parcent, Pedreguer, Pego, Els Poblets, El Ràfol d'Almúnia, Sagra, Sanet y Negrals, Senija, Teulada, Tormos, La Vall d'Alcalà, Vall de Ebo, Vall de Gallinera, La Vall de L’aguar, El Verger, Javéa/Xàbia
Advertising Rate Card Lifestyle Magazine… 1/2 page full colour advertisement unspecified page 1/2 page full colour advertisement specified page Full page full colour advertisement unspecified page Full page full colour advertisement specified page Double page spread full colour unspecified page Double page spread full colour specified page
95€ 130€ 180€ 220€ 320€ 380€
Inside front cover: Full page only full colour advertisement
400€
the
Term discounts available for longer than 3 months.
directory
THE ESSENTIAL BUSINESS GUIDE TO THE MARINA ALTA
1/2 page business profile full colour Full page business profile full colour Double page spread profile full colour
30€ 55€ 95€
Rates in the business directory are based on a minimum 3 month contract and are payable in advance. Term discounts are available for periods longer than 3 months.
Also, launching next month... The new Restaurant guide Call us for the lowest rates in the business! Changes to advertisements can be made at any time without cost. We require finished artwork in PDF format or alternatively, we can produce in-house cost effective and eye catching advertisements for you to an extremely high standard and at very low cost. Please enquire for details.
Call us now: 96 579 1060 or 688 684 750 email: marketing@vidapublications.com