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Hot- dog fold booklet to promote The Loft Space at The Marsden Jazz Festival (Foreground)
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Branding and Promotion Strategy
Brand Guidelines Book detailing Brand ethos, logo, colours and typeface. (Background image & images 1, 2 & 3)
Branding and QR code across recycled paper bags
OUGD301 Design Practice 3 OUGD301 Design Practice 3 The Space Loft Space Brief Brief 1 The1Loft Lisa Whitaker 1/3 Lisa Whitaker 1/5
Seasonal Product Tags including QR code
Full Bleed Seasonal Calendar A4 Gatefold Leaflets printed on 120gms uncoated Cairn Eco /Ink Jet digital print.
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Seasonal Branding - Calendar, bags & tags
Winter Calendar no bleed leaflet suitable for client to print on her own printer and winter bag and tag
OUGD301 Design Practice 3 Design Practice 3 OUGD301 Brief 1 The Loft Space Brief 1 The Loft Space Lisa Whitaker 1/3 Lisa Whitaker 2/5
Leaflets detail location map, contact details Website, Facebook, Twitter and QR code
Seasonal quarterly calendar detailing events and workshops for the coming three months. Leaflets distributed in Local Community Centres, Libraries and educational establishments. Also shared as a PDF on the Website, Facebook and Twitter.
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Seasonal & Festive Calendar
Extending the Branding to the Festive Season
OUGD301 Design Practice 3 Design Practice 3 OUGD301 Brief 1 The Loft Space Brief 1 The Loft Space Lisa Whitaker 1/3 Lisa Whitaker 3/5
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space to inspire
Standedge Tunnel & Visitors Centre Marsden HD7 6NQ
traditional crafts with an eco-twist
traditional crafts with an eco-twist
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space to inspire
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Standedge Tunnel & Visitors Centre, Marsden HD7 6NQ
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space to inspire
space to create
Standedge Tunnel & Visitors Centre Marsden HD7 6N
traditional crafts with an eco-twist
traditional crafts with an eco-twist
Banners raising awareness of The Loft Space can be strategically placed on the Loft Space building, around Marsden and other local villages. These would run alongside the seasonal leaflets and in conjunction with key events across the local community calendar.
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Standedge Tunnel & Visitors Centre, Marsden HD7 6NQ
Standedge Tunnel & Visitors Centre, Marsden HD7 6NQ
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Promotion & Distribution
space to create
traditional crafts with an eco-twist
OUGD301 Design Practice 3 OUGD301 Design Practice 3 The Space Loft Space Brief Brief 1 The1Loft Lisa Whitaker 1/3 Lisa Whitaker 4/5
Seasonal Branding Inspiration
Images from The Loft Space
A Green Fusions ‘Trug Rug’ Kit
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Context and concept development
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Branding and Logo research and development
OUGD301 Design Practice 3 OUGD301 Design Practice 3 The Space Loft Space Brief Brief 1 The1Loft Lisa Whitaker 1/3 Lisa Whitaker 5/5