Brief One Brands , Authenticity and Youth Culture
Proposed Retail Space name and logo
Concept A unique retail experience called Threads aimed at 12 to 21 year old teenaged boys and young men. The experience will be a retail space which curates brands in the same way Urban Outfitters does however it will also incorporate subcultural threads and links including music, video and a social area to share their own ‘Threads’ (Threads n Beats) The space will take advantage of new technology including chips in clothes which activate interactive mirrors and also Smart Phones. The aim is the educate yong people to the significant cultural heritage which exists behind brands and encourage them to share their own styles and stories. In doing so it will subtley point to brands which have fake back stories such as Hollisterand Superdry by not including them in the arrange. The aim would be to create a ‘teen range’ which will be cheaper then the adult sized counterparts. Poposed outcomes Bags, tags, hangers, signs, mockups of proposed interactive design, tshirts, infographic timeline of the links across time, four subcultures and ten brands.
The Brands
telling stories The subcultures are Mod, Skinheads, Punks and Casuals.
Logo Development
THREADS THREADS THREADS threads