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The over arching identity for Slaithwaite Guitar School is white on black or black on white
Brand specifications Typeface
Trebuchet Printed material Main: 14 point bold main body copy: 8 point
A set of stationery with the back and white and reversed out theme including Business Card,, letterhead and compliments slip
Colour pallet Pantone DS 97-1C Pantone DS 173-3 C Pantone DS 290-1 C Pantone DS 214-1 C Black White
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Product - Identity and logo Slaithwaite Guitar School
Slaithwaite Guitar School need a new visual identity including logo, colour pallet and typeface;; this should be able to be used on a range of promotional material and merchandise to appeal to a broad audience aged from 8 to 58 years old.
OUGD203 Design Practice 2 Product, Range and Distribution Lisa Whitaker Board 1/5
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The School provides a range of Services and the colour pallet has been used to distinguish these but still retaining the distinctive SGS logo: Red Green Blue Purple
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Range Slaithwaite Guitar School
Guitar tuition After school Rock Band Club Holiday Rock Band Club Recording Studio
The Service range will be used across a selection of promotional material which is unfed through the SGS logo.
OUGD203 Design Practice 2 Product, Range and Distribution Lisa Whitaker Board 2/5
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Range / Distribution Slaithwaite Guitar School
SGS is launching a new studio in September 2012. The new identity and logo will be clearly visible on the building A launch event will take place with invited guests. The Guitar lessons will be promoted though a leaflet and the prospectus. A starter pack for students will be used in the promotion to new students
OUGD203 Design Practice 2 Product, Range and Distribution Lisa Whitaker Board 3/5
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Range/ Distribution 2 Slaithwaite Guitar School
SGS recently launched the After School Rock Band Club. A range of material including a Prospectus, leaflet, banner and roll down banner has been designed for promotion and distribution to local Primary Schools.
OUGD203 Design Practice 2 Product, Range and Distribution Lisa Whitaker Board 4/5
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Context & Concept development Slaithwaite Guitar School
The tone of voice was to break with the traditional “rock” image as the school did not want to be associated with one genre of music. A modern and crisp logo which would work well across a range of merchandise. The vinyl symbol was used to denote David’s strong musical roots and could also connote a guitar’s 6 strings.
OUGD203 Design Practice 2 Product, Range and Distribution Lisa Whitaker Board 5/5
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