2015 WICPA Media Kit by WICPA

Make the

Right

Connections In Print

Online

In Person

WICPA.ORG ads@WICPA.ORG 800.772.6939

Make the RIGHT Connections Whether you want to reach high-level financial executives and decision makers, dynamic young CPAs at the beginning of their careers, or students on their way to becoming tomorrow’s leaders, WICPA members are key to your success. Connect with them across multiple formats, with multiple choices and watch your sales grow.

In print Get your company in front of nearly 8,000 CPAs and accounting professionals through award-winning publications.

Online Your company is just a click away from thousands of electronic news subscribers and website visitors every week and every month.

In person Meet face-to-face with decision makers in specific industry segments at conferences and special events.

When your marketing mix includes the WICPA, you’ll strengthen your presence among Wisconsin’s leading accounting and finance professionals.

Talk with our team to learn how we can get you connected!

Connect with those who

represent The Standard Above™ WICPA members are key decision makers within companies and can be found in a wide variety of organizations throughout Wisconsin, including public accounting firms of all sizes as well as for-profit and nonprofit companies, education and government. Not only are they decision makers for their companies, but also for their client companies. WICPA members are expected to maintain the highest level of professional standards and ethics. Thus, they’re highly regarded as trusted business advisors in Wisconsin. With the WICPA, your marketing reach extends beyond CPA professionals to the business and nonprofit organizations our members serve.

“ Working with the WICPA is a unique opportunity to partner with some of the most well respected business advisors in the state. Like U.S. Bank, WICPA members are committed to helping their clients grow and succeed. In addition, the WICPA’s commitment to education and professional growth is a great fit with U.S. Bank’s approach to the market. Advertising with the WICPA just makes sense.”

Mike Ward Regional Sales Manager, U.S. Bank

WICPA members are YOUR target audience: 51% are high-level executives with purchasing influence and decision-making authority.

$100,000: average annual salary of CPA firm managing partners.

82% live and/or work in southeast, southern and northeast Wisconsin.

WICPA members represent the companies YOU want to do business with: Where are WICPA members? 40%

55%

655 public accounting firms have at least one WICPA member.

1,615 corporate/ industry-related businesses have at least one WICPA member.

General Industry/ Legal/Other

Public Accounting

Education

WICPA members represent 2,538 different companies throughout Wisconsin

= 100 companies in Wisconsin

Make the

Right

Connections

Government

In Print

CONNECT through Print Position your company in front of key decision makers, seasoned professionals, and those looking for continuing professional education by advertising in The Bottom Line and On Balance. Start building brand awareness early by reaching students at the start of their accounting careers with CPA2b. You’ll get added value when you advertise in our publications as they’re produced in both print and digital formats.

Whatever segment of the profession you’re looking for, we’ve got the right fit for your marketing strategy.

The Bottom Line The Bottom Line is a continuing professional education (CPE) magazine for members published biannually. The magazine spotlights upcoming seminars, conferences, breakfast meetings and alternative CPE options. It also features columns on tax, technology, management and human resources. With the digital version, you can also receive analytics, such as how many members are clicking on your ad.

Ad rates and sizes Insertion/artwork deadlines June 2015: Insertion order due: April 1 Artwork due: April 15 Mail date: June 1

Cover pages (4-color or B/W) Full page 7.25” x 9.25”

Type

Full page w/bleed 8.65” x 11.25” Final trim: 8.375” x 10.93”

Full page (inside front or back)

$2,310

$1,848

½ page horizontal 7.25” x 5”

½ page horizontal (back only)

$1,130

$910

Inside pages (4-color)

October 2015: Insertion order due: Aug. 3 Artwork due: Aug. 17 Mail date: Oct. 1 Please note: For billing,contract, terms, art requirements and design services, contact Ellen Engel at 262-785-0445 ext. 4513 or ellen@wicpa.org.

1/2 page horizonal

½ page horizontal

$759

$605

1/3 page vertical 2.25” x 9.25” 1/3 page horizontal 7.25” x 3”

1/3 page

$550

$495

1/4 page vertical 3.5” x 4.75”

¼ page

$429

$341

Inside pages (B/W) 1/2 page horizontal

½ page horizontal

$704

$506

1/3 page vertical 2.25” x 9.25” 1/3 page horizontal 7.25” x 3”

1/3 page

$495

$396

1/4 page vertical 3.5” x 4.75”

1/4 page

$385

$308

* Bleeds are charged an additional 15%. * Special placements are charged an additional 10%. “ Print-ready” files accepted. Press-quality PDFs preferred. 4-color display ads must use CMYK colors. Spot colors should be converted to process. RGB colors and CMYK text will not be accepted. Please ensure fonts are either outlined or embedded.

“ Advertising in On Balance magazine is a great investment for our clients. It’s a quality publication, perfectly targeted, and affordable.”

Christina Steder President, Clear Verve Marketing LLC

CPA2b CPA2b is a biannual student publication for high school and college students. This new, redesigned publication, produced in both print and digital formats, provides information on accounting careers, the CPA Exam and issues facing the CPA profession. More than 3,000 copies are circulated on college campuses each fall and winter.

Ad rates and sizes Insertion/artwork deadlines February 2015: Insertion order due: Nov. 3 Artwork due: Nov. 17 Mail date: Feb. 3 September 2015: Insertion order due: July 1 Artwork due: July 15 Mail date: Sept. 4

Firm Spotlight Firm listing: Your firm, website and contact name in two issues for $250. Featured firm: Your firm logo and website, plus a firm description of 50 words or less for $500.

Display ads: $1,000/issue 3.5” x 4.75” ( Please note: Display ad space is limited to four ads per issue.) *Bleeds are charged an additional 15%. “Print-ready” files accepted: Press-quality PDFs preferred. 4-color display ads must use CMYK colors. Spot colors should be converted to process. RGB colors and CMYK text will not be accepted. Please ensure fonts are either outlined or embedded.

On Balance On Balance is an award-winning bimonthly news magazine sent to nearly 8,000 members of the Wisconsin Institute of Certified Public Accountants (WICPA). The articles feature news and updates on WICPA events, member activities and important developments impacting the CPA profession. There are also regular, peer-written columns covering tax, fraud, industry, technology and human resources. When you advertise in On Balance, you get even greater bang for your buck! Not only does your ad appear in the printed publication, it also appears in our online version. This provides readers access to your products and services via a link to your website. With the digital version, you can also receive analytics, such as how many members are clicking on your ad.

Ad rates and sizes Insertion/artwork deadlines January/February Insertion order due: Nov. 3 Artwork due: Nov. 14 Mail date: Jan. 15 March/April: Insertion order due: Jan. 5 Artwork due: Jan. 19 Mail date: March 16 May/June Insertion order due: March 2 Artwork due: March 16 Mail date: May 15 July/August: Insertion order due: May 1 Artwork due: May 15 Mail date: July 15 September/October Insertion order due: July 1 Artwork due: July 15 Mail date: Sept. 15 November/December: Insertion order due: Sept. 2 Artwork due: Sept. 16 Mail date: Nov. 16

Cover pages (4-color or B/W) Type

Full page (inside front or back) 7.625” x 9.625”

$2,317

$2,086

$1,855

Full page w/bleed 9.25” x “11.125” Final Trim 9” x 10.875”

$2,317

$2,086

$1,855

2/3 page horizontal (back only)

$1,815

$1,637

$1,452

Inside pages (4-color) Full-Page 7.625” x 9.625”

$1,386

$1,247

$1,122

1/2 page horizontal 7.06” x 4.56”

$759

$686

$607

1/3 page horizontal 7.06” x 2.83”

$548

$495

$436

1/3 page vertical 2.23” x 8.93”

$548

$495

$436

1/4 page vertical 3.43” x 4.56”

$429

$389

$343

$1,175

$1,030

2015 Editorial Calendar January/February Technology March/April Young Professionals May/June Leadership July/August Human Resources September/October Advocacy November/December Small Business

Inside pages (B/W) Full-Page 7.625” x 9.625”

$1,300

1/2 page horizontal 7.06” x 4.56”

$700

$634

$561

1/3 page horizontal 7.06” x 2.83”

$495

$449

$396

1/3 page vertical 2.23” x 8.93”

$495

$449

$396

1/4 page vertical 3.43” x 4.56”

$389

$350

$310

Please note: For billing,contract, terms, art requirements and design services, contact Ellen Engel at 262-785-0445 ext. 4513 or ellen@wicpa.org.

*Bleeds are charged an additional 15%. *Special placements are charged an additional 10%. “Print-ready” files accepted: Press-quality PDFs preferred. 4-color display ads must use CMYK colors. Spot colors should be converted to process. RGB colors and CMYK text will not be accepted. Please ensure fonts are either outlined or embedded.

Online

CONNECT Digitally through Email and Online No integrated marketing strategy is complete without a digital presence. WICPA’s award-winning website and highly valued e-newsletters are the perfect addition to round out your marketing mix and reach WICPA members across all media. Connect with your target audience digitally > My CPE Alternatives & My CPE Connections > Frequency > WICPA website

My CPE Alternatives & My CPE Connections Top-rated and highly valued, the WICPA’s CPE events are a go-to source for accounting professionals to keep up with recent and forthcoming changes and challenges they face each day. My CPE Alternatives and My CPE Connections are e-newsletters designed to provide nearly 8,000 members and subscribers with updates and announcements of upcoming online and in-person CPE events. This e-newsletter is sent every Thursday. When advertising in these weekly emails, you’ll benefit from: • Highly visible ad placement options

• Sent four to five times each month

• 1,500+ average opens each week

Ad rates and sizes Banner Ads Top Banner: 400 x 110 pixels - $400/month Sidebar: 160 x 240 pixels - $250/month Deadline for materials: One week before the next month’s first issue date (i.e. Jan. 29 for February issues).

Frequency This monthly e-newsletter is designed to be a brief and current resource for WICPA members. Topics are selected to provide professional, technical and legislative updates, as well as WICPA volunteer and special event opportunities. This e-newsletter is sent on the first Tuesday of each month. Key benefits of advertising in Frequency include: • Highly visible ad placement options

• Sent to nearly 7,000 members

• 24% average open rate

Ad rates and sizes Banner Ads Top Banner: 400 x 110 pixels: $250/month Sidebar: 160 x 160 pixels: $150/month Deadline for materials: One week before the next month’s issue date (i.e. Jan. 27 for February issue).

Website ads Take advantage of the opportunity to get in front of your target audience online by advertising on the WICPA website – www.wicpa.org. Ad space is available on the home page as well as the CPE and Members landing pages. Benefits of advertising on the WICPA website include: • Link to your company website

• Placement in highly visible areas

• Average of 8,000 visits and 40,000 page views each month

Ad rates and sizes Please note: All e-publications and online advertising require pre-payment. To place your ad, contact Ellen Engel at 262-785-0445 ext. 4513 or ellen@wicpa.org.

Banner Ads Placement

2 or less

3-6x

Home page: 280 x 80 pixels

$600

$500

$400

Landing page: 295 x 115 pixels

$400

$300

$200

Ads will be placed within three days of receipt and will be posted for 30 days. Flash animation will not be accepted. Preferred formats include .jpeg and .gif.

In Person

CONNECT In Person Conference Sponsorships

The locality and exclusivity of the WICPA’s conference sponsorships provide an ideal platform for you to directly interact with the specific segments you want to reach as part of your marketing strategy. Connect with thousands of decision makers before, during and after a conference with value-added benefits such as: • Exhibit space, including one 8’ draped and skirted table with chairs •C ompany name and logo in emails, brochures, Web pages and onsite signage • Advertisement in conference materials • Addressing attendees during opening remarks • Attendee roster with mailing list • Complimentary registrations Whatever your budget, the variety of conferences and sponsorship levels available ensure you’ll be able to connect in-person.

CPAs in Industry Spring – March 17 200+ professionals in industry, public accounting, government, education and nonprofits. Top registration demographics include: • 82% in general industry • 22% executive officers: CEO/president/VP/secretary/treasurer/CFO • 21% controllers • 14% managers

Financial Institutions – May 12 100+ professionals serving all sizes and types of financial institutions. Top registration demographics include: • 50% in general industry • 30% in public accounting • 19% executive officers: CEO/president/VP/secretary/treasurer/CFO • 15% managers • 9% controllers

School District Audit – May 26-27

250+ auditors of Wisconsin public school districts and Milwaukee Parental Choice Program schools. Top registration demographics include: • 91% in public accounting • 21% partners/principals/shareholders • 19% accounting staff • 9% audit staff • 9% managers

CPAs in Industry Fall – Sept. 22 200+ professionals in industry, public accounting, government, education and nonprofits. Top registration demographics include: • 85% in general industry • 24% executive officers: CEO/president/VP/secretary/treasurer/CFO • 22% controllers • 1 1% managers

Nonprofit & Health Care Financial – Sept. 29 140+ professionals serving nonprofits, allied health care, social service agencies, and hospital and nursing home administrations. Top registration demographics include: • 60% in public accounting • 24% in general industry • 15% executive officers: CEO/president/VP/secretary/treasurer/CFO • 15% partners/principals/shareholders • 14% accounting staff

Tax – Nov. 12-13 275+ professionals working in public practice, industry, real estate, retail sales, financial institutions and investment firms, as well as practicing attorneys, corporate counsel, government and other areas of commerce. Top registration demographics include: • 65% in public accounting • 27% in general industry • 29% partners/principals/shareholders • 15% managers • 9% executive officers: CEO/presidents/VP/secretary/treasurer/CFO

Accounting, Auditing & Financial Management – Nov. 17 140+ professionals in public accounting, government and industry. Top registration demographics include: • 69% in public accounting • 15% in government • 11% in general industry • 25% partners/principals/shareholders • 1 1% accounting staff • 8% managers

Technology – Dec. 3-4 120+ professionals in all areas, including public practice, business, industry, government and nonprofits. Top registration demographics include: • 59% in general industry • 23% in public accounting • 22% executive officers: CEO/president/VP/secretary/treasurer/CFO • 13% partners/principals/shareholders • 13% controllers

“ At Spectrum, we have partnered with the WICPA through co-sponsorship of our annual Spectrum/WICPA Retirement Plan Investment Seminar (since 2006) as well as numerous advertising opportunities in WICPA publications. We have found great value and attribute a substantial amount of our growth to our relationship with the WICPA and their media opportunities.”

James F. Marshall President, Spectrum Investment Advisors

Sponsorship Level Overview: Sponsor Benefits

Gold

Silver

Bronze

Logo and website linked on conference sponsor page of WICPA website

Logo, address, website and description in conference brochure

Logo on signage throughout conference venue

Logo in Welcome PowerPoint presentation loop

Verbal recognition during opening remarks

Exhibit space, including one 8’ draped and skirted table with chairs

Logo on exhibit tour cards distributed to all attendees

Printed attendee list provided on-site at conference

Exhibit booth staff passes

Complimentary conference attendee registrations (up to $938 value)

Additional space available at discounted rates

Finalized attendee Excel mailing list approximately one week after conference

Logo and website linked in conference promotional emails

Logo and website linked in weekly CPE email prior to conference

Pre-conference attendee Excel mailing list approximately one week prior to conference

Full-page ad in conference manual (ad provided by sponsor)

Opportunity for representative to address conference attendees (limited availability)

WICPA Insertion Order In Print

Online

In Person

On Balance

Banner ads

Conference sponsorships

Choose insertion date(s):  January/February  July/August  March/April  September/October  May/June  November/December

Choose posting date(s):  january   february   march   april   may   june 

Choose ad size (see rate card):  Full page  1/2 page  Color  Color  B/W  B/W  Inside cover  Inside back cover  1/3 page  Horizontal  Bleed (add 15%)  Vertical  2/3 page  Color  B/W  Outside back cover  1/4 page  Color  B/W  Color  B/W  Web link for digital On Balance: ____________________________ Special placement request (add 10%):  Far forward  Near feature story  Near technology story  Near financial story  Other _________________________

The Bottom Line Choose insertion date(s):  June  October Choose ad size (see rate card):  Full page  1/2 page  Color  Inside color  B/W  Inside B/W  Inside cover  Outside back  Inside back cover cover  Bleed (add 15%)  1/4 page  1/3 page  Color  Horizontal  B/W  Vertical  Web link for digital  Color The Bottom Line:  B/W _____________ Choose frequency:  June  October  Both

CPA2b  Firm listing

 Featured Firm  Display ad

Choose frequency (for display ad only):  February  September

July August September October November December

Choose placement:  Homepage sidebar  Section sidebar For section sidebar ads, specify page location on site:

Please select which conference sponsorship opportunities you are interested in and would like to receive more information about.

Conferences:  CPAs in Industry Spring March 17, 2015  Financial Institutions May 12, 2015

 1st choice www. ____________________  2nd choice www.

 School District Audit

(2 events)

May 26-27, 2015

____________________ Choose frequency:  2 or less  3-6x  Other _______

 7+

E-publications My CPE Alternatives & My CPE Connections Choose insertion date(s):  january   february   march   april   may   june  Choose placement:  Banner

July August September October November December

 Sidebar

 Nonprofit & Health Care

Financial

Sept. 29, 2015

 Tax (2 days) Nov. 12-13, 2015  Accounting, Auditing &

Financial Management Nov. 17, 2015

 Technology (2 days) Dec. 3-4, 2015

Please note: A separate agreement

Frequency Choose insertion date(s):  january   february   march   april   may   june  Choose placement:  Banner

 CPAs in Industry Fall Sept. 22, 2015

July August September October November December

is used for conference sponsorships to collect the additional information needed to fulfill all benefits. To apply for sponsorship, visit www.wicpa.org/sponsor or contact Tony Hofstede at 262-785-0445 ext. 4508 or tony@wicpa.org.

 Sidebar

Please note: All e-publications and online advertising require pre-payment. To place your ad, contact Ellen Engel at 262-785-0445 ext. 4513 or ellen@wicpa.org.

WICPA Insertion Order Contact information Name_______________________________________________________________________ Title________________________________________________________________________ Company____________________________________________________________________ Address_____________________________________________________________________ City ______________________________________ State ______________ Zip_____________ Telephone (________)___________________________________________________________ Fax (________)_______________________________________________________________ Email_______________________________________________________________________ Website_____________________________________________________________________

Payment information  Invoice me  Enclosed check or money order

Credit card:

 MasterCard

 Visa

Card type:

 Individual

 Company

Card number # ________________________________________________________________ Exp. date____________________________________ CVV# (3 digits on back)_________________ Card holder name_______________________________________________________________ Signature____________________________________________________________________ Date_______________________________________________________________________ Credit card billing address_________________________________________________________ City______________________________________ State_________________ Zip___________

Authorized signature I have the authority to execute this advertising contract on behalf of the company named above, and, with my signature, authorize the WICPA to publish advertising as outlined above. Signature____________________________________________________________________ Date_______________________________________________________________________

Wisconsin Institute of Certified Public Accountants W233N2080 Ridgeview Parkway, Suite 201 Waukesha, WI 53188 Phone: 262-785-0445 www.wicpa.org

Membership and certification longevity translates into wise investment. 94% of WICPA members renew their membership each year, compared to 81% of members in professional associations across the U.S. 100

94% 81% 50

WICPA RENEWALS

Professional association RENEWALS

* 2013 Membership Marketing Benchmarking Report, Marketing General, Inc.

â&#x20AC;&#x153; The Wisconsin Economic Development Corporation values the relationships we have with professional service providers, including certified public accountants and others, who share our mission of supporting business development in Wisconsin. On Balance helps us reach a very influential audience within the business community, allowing us to make important connections with existing and future partners whose work complements our own.â&#x20AC;?

Kelly Lietz Vice President, Marketing, WEDC