Index
1.Introduction. 2.Curriculum Vitae 3.Design project
3.1. 2000 1. Triacte 2. Dodo 3. Ego 3.2. 2001 1. Jojo 2. Willie 3. Infino 4. Move 5. Genie 6. Spring Collection 7. Pupa 8. Trailokyavijaya 3.3. 2002 1. Allure 2. Spiro 3. Manchu 4. Camaleonte 5. Olivier 6. Duke 7. Duo 8. Moby 9. Baba
10. Kul-kul 3.4. 2003 1. Leonardo 2. Morpheus 3. Biochip / Rent and go / Urban Nomads 4. Acme 5. Capullo 6. Evolue 7. Nomads 8. Brio 9. Gioco 3.5. 2004 1. Velum 2. Areola 3. Ec’cetera 4. Pandora 5. Children of the world 6. Zuzu 7. Maya 8. Ombra nell’aria 9. Alegria 10. Camaleon 11. Karo 12. Valeo 13. Espresso by the air 14. Tom-tom 15. Be part of it 16. Rosee flottante
17. Atala 18. Wine adv. 19. Darse la gran vida 20. The Nomads/the companion 21. AIDS adv. 22. Design for chunks- Virgin Atlantic Airlines. 23. Alegria-soak by the sky. 24. B(eau). 25. Dance of the swan. 26. The Box, The Shop 27. WHO- Commission on Social Determinants of Health logo. 28. Gaddafi International Foundation for Charitable Associations logo. 29. Billy.
4.Research
1. Urban Nomads: a lifestyle transformation from passive to fully mobile integrated being. 2. Envy- Epson Trends Design Research. 3. Bamboo as bamboo, a brief introduction of bamboo as bamboo, Indonesia bamboo and bamboo in design context. On the occasion of Toys from Bamboo and other Materials, 1st Chinese UNESCO Creativity Workshop, Anji, Zhe Jiang province, People Republic of China, UNESCO Germany- Spielmittel.de 4. Light, Colour and Jellyfish. 5. The Creative Partnership in the New Made in Italy, Alessi-Sony, New Strategic Business Alliance Scenario. 6. Transit Space: nomads mobile place. An urban nomads lifestyle evolution.
End.
Introduction.
The second edition of e-Book is a design/research dossier of selected works from early stage of my professional design career (2000-2004). The aim of this e-book is to give a good perspective of my idea/thought/creativity through image-text mapping. At the end this, hopefully this e-book can give a good idea of myself as a designer and may inspire others.
Banyuwangi, Indonesia, 12 October 2004. Widianto Utomo.
Copyright © 2000-2004, Widianto Utomo, designer. All right reserved.
2.Curriculum Vitae
>>Curriculum Vitae <updated on 12.10.2004><< >PERSONAL data Name: Widianto UTOMO (Go) (M) (given- family- (Chinese family name) Birth- place-day: Malang (East Java)/ 21 August 1972. Nationality: Indonesian Languages: Indonesian, English, (French, and Mandarin). Home country address: 49 Imam Bonjol, Banyuwangi 68416, Indonesia. Contact: Tele-fax (h): +62 333 424 608. E-mail: widianto@yahoo.com, wutomo@telkom.net URL: www.geocities.com/widianto/wutomodesign.html >EDUCATION 2000. Bachelor Interior Architecture, University of New South Wales (http://www.unsw.edu.au), Sydney, Australia, 1997- 1999, Graduation in May 2000, Honour Class 2 Division 1. 1994, Diploma of Interior design, Universitas Kristen Petra (http://www.petra.ac.id),Surabaya, Indonesia, Architecture and Interior Communication Education Program (PPKAI) 1991-1994, Graduation in November 1994, AGP: 3.2. >SCHOLARSHIP 1991-1994 Academic Scholarship-tuition, Petra Christian University, Surabaya, Indonesia >ACADEMIC design projects April- October 1999, Graduation Project: Hot Spot Café- MCA Café Sydney (and the whole remaining ground floor of the MCA stage II), on the ground floor of the new extension of Museum Contemporary Art, Sydney, Australia, an interior total design (including design identity).
1994, Graduation Project: Petra Christian University, interior total design proposal for the Main Lobby of Shangri-la Hotel, Surabaya, Indonesia (based on the actual plan). >>ACADEMIC research paper projects/ exposure 2004, -November, discussion topics, "Urban Nomads: a lifestyle transformation from passive to fully mobile integrated being", Convivio web-zine www.convivionet.net. -October,Generative Art 2004, Milan, Italy, "Transit Space: nomads mobile place. An urban nomads lifestyle evolution" (accepted paper submission). -October, online publication TeknoKultura Vol. 4, http://teknokultura.rrp.upr.edu, University of Puerto Rico/ Universidad de Puerto Rico, "Urban Nomads: a lifestyle transformation from passive to fully mobile integrated being". -August,Transit Space: nomads mobile place. An urban nomads lifestyle evolution. -May, The Creative Partnership in the New Made in Italy, Domus Academy, Master in Business Administration and Innovation Competition, "Alessi-Sony, New Strategic Business Alliance Scenario" -March, The 7th L'Oreal Art and Science of Colour 2004, Japan, "Light, Colour and Jellyfish" -March, Short Stories Competition, Laval Virtual, France,"Future Museum= Virtual Museum = Contemporary Art?, Urban Nomads: a lifestyle transformation from passive to fully mobile integrated being". 2003, -March, Bamboo as bamboo, a brief introduction of bamboo as bamboo, Indonesia bamboo and bamboo in design context. On the occasion of Toys from Bamboo and other Materials, 1st Chinese UNESCO Creativity Workshop, Anji, Zhe Jiang province, People Republic of China, UNESCO GermanySpielmittel.de -February, Epson Trends Design Research, Milan, Italy, "Envy". 2002, -November, Use(r) Conference, Centro Português de Design, Lisboa,Portugal, "Urban Nomads: a lifestyle transformation from passive to fully mobile integrated being" (accepted paper submission). -September, Generative Art 2002, Milan, Italy, "Future Museum= Virtual Museum = Contemporary Art? " (accepted paper submission).
-August, International Bauhaus Award 2002, Bauhaus Dessau Foundation, Dessau, Germany, "Urban Nomads: a lifestyle transformation from passive to fully mobile integrated being". >WORK experience 1997, January - February, working experience at Ferry and Associates Pty. Ltd., Kent Street, Sydney 2000, Australia, alteration interior designs project for the Tea Gardens, C.C. and R.S. Club (R.S.L), at Yalinbah St., Tea Gardens, New Castle, NSW, Australia,responsibility including: making sketches and design, utilising DRC-AutoCAD 12 and manual drawing. 1994, -Freelance designer, design sketches for Tunjungan Crystal Hotel (Hotel Tunjungan, Basuki Rahmat St., Surabaya) for PT Arsitra, Surabaya, Indonesia, responsibility including: sketches design for lounge and restaurants furniture, flooring patterns, receptionist counter, ceiling design, stained glass pattern design, bar stools. >WORKSHOP 2003, -2-16 March 2003, Toys from Bamboo and other Materials, 1st Chinese UNESCO Creativity Workshop, Anji, Zhe Jiang province, People Republic of China, UNESCO Germany- Spielmittel.de (travel cost partially funded by the event sponsor). >PROJECTS >>Design collection 2003, -October, December, pen graphic design- design proposal for Acme Studio, USA. -May-July, design 2004, Morpheus (multiple projects- design proposal for Cappellini-Italy and Ligne Roset-France), furniture (chair)and lighting design (table lamp), concept. 2002, -October, multiple projects for Pier 1, San Francisco- USA (in association with PT BDA, Bali, Indonesia), home (living, bath, kitchen)and garden accessories, concept.
-September, Kul-Kul, multiple projects for Pier 1, San Francisco- USA (in association with PT BDA, Bali, Indonesia), home (living, bath, kitchen) and garden accessories, concept. -May, Spiro (multiple projects- design proposal for Cappellini-Italy and Ligne Roset-France), furniture (chair)and lighting design (floor lamp), concept. -April, Allure (single project- design proposal for Ventura- Switzerland), automatic wristwatch design concept. 2001, -July, Spring- Living, (design proposal for UMBRA, New York), furniture (chair, coffee stable, and mobile storage), lighting (floor and table lamp), and object (picture frame, paper weight, vase and table clock) design, concept. >>Design competition by invitation 2004, -May, Next Generation Camera, Aedo-to and JVC-Japan, Milan, Italy,"valeo", digital video camera. >>Design competition (selected and recent) 2004, -November, Macef Design Award 2005,REthink+ REuse, Macef-Design Boom, Milan, Italy, "billy", cap+ light. -November, Gaddafi International Foundation for Charitable Associations logo competition, Tripoly, Libya. -November, WHO- Commission on Social Determinants of Health logo competition, Geneva, Switzerland. -November, International Design Competition, Osaka, Japan,"the nomads, the nomads-companion", smart suitcase, smart PDA-toiletries. -October, Espresso-space/time of coffee cafe competition, Illy-Domus, Milan, Italy, "espresso dall' aria", total concept espresso cafe. -October, 2nd Beck's Prize Competition, Beck-Design Boom, Milan, Italy,"the box, the shop", beck's kiosk. -October, Fabdesign-Unesco, Paris, France,"b(eau)", water/liquid container. -October, Twinings Design Competition, Milan, Italy, "ballo dello swan", tea container. -September, VIVA Competition, Fabrica/Benetton,Italy,"atala",lebanese cedar tree sculpture. -August, Design for Chunks- Virgin Atlantic Airlines, United Kingdom-NSW, Australia. -August, Utopia 2.0, Travel in a sustainable world, Saint Etienne, France,"the nomads, the nomads-companion", smart suitcase, smart PDA-toiletries. -August, Repere Olympique-A symbol for Paris 2012, Paris, France. -August, Healing and energy, new modern style system bathroom, Wako-Aedo to, Milan, Italy, "alegria", total concept bathroom interior. -July, Public Art Project Competition 2005, Madrid Abierto, Madrid, Spain, "darse la gran vida", public art sculpture. -July, Wooden Small Chair Competition- Next Maruni,Designtope, Japan,"kora", transformable chair= chair-table-tatami+table.
-June, International Festival of Humor in the Prevention of AIDS and STD, Brasil. -June, Official Event Poster, FIFA World Cup 2006, Germany. -June, Concorso Design and Innovazione, ADI-Dyson Innovation Design Award, Milano, Italy,"tom-tom",integrated coffee maker. -May, Timex 2154- The Future of Time, Core77- Timex,"camaleon", smart wearable watch. -April, Light in the Wind, Aedo-to, Milan, Italy, "maya, ombra nell'aria". -March, Billboart Gallery Europe, Slovenia,"children for the world". -March, Beck's Prize- Design Boom, Milan, Italy, "pandora", mini multimedia gadget. -March, Diesel Wall, Premio di Arte Temporanea, Milan, Italy,"ec'cetera". -February, Lunetier du Jura 2004, France, "velum", seamless active wear glasses. 2003, -November, H20 on table, Design Boom- Macef Design Award 2004, Milano, Italy, "brio", water container. -November, Global ID Competition, ID Magazine,USA,"nomads". -November, Porada International Design Award 2003, Porada- Polimi, Milano, Italy, "gioco", chaise lounge- bench/easy chair. -October, Second Annual Emhart Design Contest, USA, "evolue", personal digital tag. -October, WC Water Concept-Salon dell'arredo bagno, Design Boom, Milano, Italy, "capullo", shower system. -August,THE FUTURE OF GLOBAL BRANDS, Vision exercises against a mediocre destiny, International Strategic Design Competition,Design Village and McCann-Erickson, Milan, Italy, "Benetton, Philips, and Volvo". -May, Torino 2006 Olympic Mascot Competition, Torino, Italy. -April, Concours Maroquina, Cadalen, France, "duo", fashion and accessories design made from leather (vest, ring, bracelet and necklace for men). 2002, -November, Jan Ken Pon, Hand to Mouth, 2nd Gifu World Design Competition, New York, USA, "ba-ba", compact bowl system for cooking, eating and drinking, including a saucer, and "cao-cao" disposable chopsticks. -November, Lineapelle Spa- Aedo-to, online design competition, Milan, Italy, "duo", fashion and accessories design made from leather (vest, ring, bracelet and necklace for men).
-October-November, Braun 14th- BraunPrize, Braun GmbH, Germany, "moby" urban nomads essential. -April, Premio Macef Design, Milan, Italy, "duke", fabric clip. -March, Rocking Chair, Design Boom and Sotheby's, Milan, Italy, "manchu", rocking chair+ smart lighting+ storage. 2001, -December, Gold Virtuosi 2002, World Gold Council, " trailokyavijaya"- Kama, Rupa and Arupa (necklace, bracelet and earring) a suite of jewellery. -August, Citrix Future Award 2001, IT Visions- Mobile Communications Devices of the Future, Unterschleibheim, Germany, "infino" mobile digitalphone/watch. -June, 1st Andreu World's Design Contest, Valencia, Spain, "willie" metamorphosis the next phase, a seat. -February, Coram Design Award 2001, Coram International B.V, the Netherland, "pupa"- smart shower tube. -January, BraunPrize 13th, Braun GmbH, Germany, "ego". >DESIGN selections and awards 2004, -September, 2nd prize, The Creative Partnership in the New Made in Italy, Domus Academy, Master in Business Administration and Innovation Competition, "Alessi-Sony, New Strategic Business Alliance Scenario" -June, 2nd prize, Light in the Wind, Aedo-to, Milan, Italy, "ombra nell'aria". 2003, -October: selected for the first stage selection. THE FUTURE OF GLOBAL BRANDS, Vision exercises against a mediocre destiny, International Strategic Design Competition, Design Village and McCann-Erickson, Milan, Italy, "Benetton, Philips, and Volvo". -October- preselected work/prototype, Concours Maroquina, Cadalen, France, "duo", fashion and accessories design made from leather (vest, ring, bracelet and necklace for men). -January, the selection list, Lineapelle Spa- Aedo-to, digital design exposure, Milan, Italy, "duo", fashion and accessories design made from leather (vest, ring, bracelet and necklace for men). 2002, -June, finalist/prototype, Premio Macef Design, Milan, Italy, "duke", fabric clip.
2001, -May, 2nd stage submission/prototype, BraunPrize 13th, Braun GmbH, Germany, "ego". -March, finalist, Young and Design 2001, Rima Editrice, Milano, Italy, "dodo", easy chair. >EXHIBITIONS (published) 2004, -November, Biennale Internationale Design Saint Etienne 2004, Ecole des beaux-arts de Saint-Etienne, Saint Etienne, France. 2003, -March, The Bamboo Museum, Toys from Bamboo and other Materials, 1st Chinese UNESCO Creativity Workshop,Anji, Zhe Jiang province, People Republic of China. 2002, -November, Biennale Internationale Design Saint-Etienne 2000, Ecole des beaux-arts de Saint-Etienne, Saint Etienne, France. -September, Premio Macef Design, on 6-9 September during Macef Fair, Piazzale Italia (inside the Milan Fair), Milan, Italy. 2001, -May, Coram Design Award 2001, Witte Dame building, Eindhoven, the Netherlands. -April, Salone Internazionale del Mobile- International Furniture Show, Milano, Italy, on 4- 9 April 2001 in conjunction with the Young and Design 2001, Rima Editrice, Milano, Italy. -January, "Design 21" exhibition at the Fashion Museum in Kobe, Kobe, Japan, 25 October 2000 to 23 January 2001. 2000, -August/ October, Biennale Internationale Design Saint-Etienne 2000, Ecole des beaux-arts de Saint-Etienne, Saint Etienne, France. Exhibition at CCL (French Cultural Centre) Surabaya, Indonesia on August 2000, and Saint Etienne, France on October 2000. -March, Chic Chinois Design21 final stage exhibition at China Nationality Palace, Beijing, People Republic of China, on 2-26 December 1999, and UNESCO House, Paris, France, on 15- 31 March 2000, then permanent collection at the Art Museum of Kobe, Kobe, Japan. 1998,March- April
-The Australasian Student Award for Interior Design (UNSW delegate), exhibition at Sydney Convention and Exhibition Centre, Sydney, Australia in conjunction with the Interior Designex 1998. 1995- 1996, -Nirwana Design Award, exhibition at the Indonesia Design Center, Jakarta, Indonesia. 1994, -IIDC-Indonesian Innovative Design Competition, exhibition at the Jakarta Design Centre, Jakarta, Indonesia. 1992-1993, -Tourism Batik Motif Design Competition and Tourism Photographs Competition, the finalist exhibition at Balai Pemuda, Surabaya, Indonesia. >PUBLICATIONS 2002, -Azimuts no: 21/22, Revue de Design, Biennale International Design 2002 catalogue, Saint Etienne, France. -1st Premio Macef Design Competition, cataloque, Milan, Italy. 2001, -Young and Design 2001, Gd'A- Il Giornale Dell'Arredamento, Anno 20, Numero 10, October 2001, Rima Editrice, Milan, Italy. -Young and Design 2001, MAC- Materiali Accessori Componenti per I'industria del Mobile, Anno 25 no 10, October 2001, Rima Editrice, Milan, Italy. 2000, Azimuts no: 18-19,Revue de Design, Biennale International Design 2000 catalogue, Saint Etienne, France. 1992, Lomba- pameran foto dan disain motif batik pariwisata Jawa Timur 1992. East Java tourism photo and batik pattern competition and exhibition catalogue, Indonesia. >PROFESSIONAL memberships 2003-2004, -o2 Global Network-Indonesia Liaison, o2 International Network on Sustainable Design (www.o2.org) 2002,
-Art Director Club New York (ADCNY), young professional member. 1997 -Australian Graphic Designer Association (AGDA), student member. >CAREER objectives My passion in art, design and technology keep me exploring and developing continuously a new creative way of design to achieve my goal in the future as a better designer. >DESIGN RELATED travel 2004, -June, Communicasia 2004, Singapore. 2003, -November,Local art exploration: Thailand. -October,International Design Forum 2003, Singapore. -March, Toys from Bamboo and other Materials, 1st Chinese UNESCO Creativity Workshop, Anji, Zhe Jiang province, People Republic of China, UNESCO Germany- Spielmittel.de 2002, -Business Design Week 2002, Hong Kong, China. -International Furniture Fair 2002, Singapore. 2000, -International Design Forum 2000, Singapore. -Chic Chinois Exhibition, UNESCO-House, Paris, France. -Local design scene exploration: London, Los Angeles, San Francisco. 1999, -Sydney Design Week 1999, Sydney, Australia. 1998, -September, Interior Designex 1998, Melbourne, Australia. -March, Interior Designex 1998, Sydney, Australia.
1997, -Morphe, Australian Design Conference, Deakin University, Geelong, Victoria, Australia. 1996, -International Furniture Fair 1996, Singapore. 1995, -Local art and design scene exploration: Singapore 1994, -Local art and design scene exploration: Guangzho, Beijing, Shanghai, Suzho, HangZho, Nanjing, Xian, Guilin, Hong Kong, People Republic of China. <End>
3.Design project
3.1. 2000 1.Triacte Concept: Wisdom = putting together: synthesises and integrates. There are 3 important key words that reflected 3 functions (three - act) of this chair, new birth (as a tatami chair) is a representative form from a condition where human as a pure human being. Self-indulgence (as a sleeper) is a condition where they become more aware with their own need and their own fulfilment. And wisdom (a chair as it should be) is a condition where they start to realise their vicinity existence, and their existence as a social creature and as an individual. It is a condition where they are able to see, observe and judge their vicinity with the eyes of mind and envision their wholeness relationship and unity. The design concept is emphasised on how to put difference elements together to make as a whole and unity. Each element will add it own and group value when they come together and emerge as a whole. Materials: Solid Polyurethane (translucent), Polished Aluminium Tube, Cast Polished Fastener Steel Dimensions: H 625mm(total), W 400mm, L 400mm Elements: 2 side supports (interchangeable right and left) 1 seater (it contains the back storage on the top surface) 4 steel fasteners 1 aluminium tube (back support)
2. Dodo Dodo © 30.10.2000. Nest: (n) 1. (b) Place where certain others creatures live, or produce and keep their young. 2. Snug, comfortable or sheltered place. 3.Set of similar thing of different sizes made to fit inside each other. (v) Make and use a nest. (Oxford Adv.Dictionary, 1989. p.830). The design was inspired by the idea of being nested. Base on that idea, the chair tries to draw our memory and experience as a baby, while nesting on the mother's womb before giving birth. The design does not only create a casual comfortable chair but it is also as an art object. Materials: Cover: genuine leather or polyurethane fabric. Filling: prefabricated foam filling gel under prefabricated double durable skins plastic cover Construction: wire steel frame as the backbone and polished/unpolished stainless steel legs, with adjustable legs base. Lining: Nylon.
3. Ego EGO= (n) self. EGO design idea was based on the theory of independent that interdependent, as parts that will form the whole. Each product is independent that has its own character and function, while at the same time it dependent to other. Together with others they will form a new functional lifestyle/health product (whole). Base on the idea of being self, self-contain and self-fulfillment, EGO will accomplish men's daily lifestyle/health care on one compact product. EGO accommodates his body health/care and lifestyle need, as EGO= adaptor, plaque remover, shaver, body and health care liquid, and SMS/organizer loader. It designed to accommodate everyday, anytime, anywhere, and anyone lifestyle from its portable and stylish design as the whole (materials and colors combination range being used). The EGO compact shape and its materials were chosen for rough use and for any environment (land, sea, or the sky). While its compactness, its design interface and its ergonomics shape will make it easy and comfort to use or to carry, while at the same time it become a new statement of personal independence. The EGO and its packaging were made from the materials that comply with environmental high grade recycling.
3.2. 2001 1. Jojo
2. Willie 21.06.2001 The design idea (the shape and the system) was inspired from the two stages of insect's metamorphosis (from pupa to adult insect). While the whole design idea was based on the idea of seat that made using less materials, and at the same time it will take shorter period for assembly/separation processes either at the fabrication (both manufacturing and high grade recycling) or by the user, and how it will be transported, and storage. And as seat its design is clear (visually and functionally), useful (including its life span), comfortable, ergonomic, safe for the user, had inner beauty (poetic and humor), original, harmonious with its surrounding (because of its universal style) and affordable/economic (including its environment impact). The Willie will encourage the user to discover the poetic behind its design (by themselves) from its packaging (as pupa/chrysalis) and at the process of assembling it, as a design that does not unfold action but a metaphor. Dimension: Storage (mm): W 400, H 175, L 525 Seat (mm): W 400, H 775, L 525 Materials: wood (beech/cherry or walnut), polished aluminum both solid and hollow for the legs and joins. Finishing: natural finishes (clear color coat)
3. Infino 26.06.2001 Size: h 120 x l 45 x w 5mm Materials: -flexible durable transparent plastic (cover), with blue gel filling (as isolator, and low energy transmitter). -LCD screen and cover will be integrated to the whole system (as safety, efficiency and aesthetic consideration). - polished solid and hollow aluminium /stainless steel. Technique: Construction blow up attached. Main Functionality: -As mobile phone: phone, address book, organizer, SMS (short message service). -As watch (folded): phone (with wireless earplug as the receiver), watch, weather forecast update, quick organizer loader, quick SMS loader, GPS (global positioning service)/compass. -PC/PDA wireless synchronization capability via smart antenna (communication between two devices via modem card or any available two ways communication card). -Battery and charging transmitter integrated to the product body. Charging using heat transmission into the flexible heat transmitter power charger storage. Concept: Infino= infinite- infini (FR)= continuous link/connection= endless= bring many different elements to form one continuous streamline = continuous connection. The design idea was inspired from the shape of infinity symbol and its idea behind. Therefore INFINO will bring continuously together human's daily need and activities, from home to office, from home to the street, from land/sea to the sky into one design product.
The basic idea is to bring many different essential daily activities such as: communication (passive and active), working (both home and office), time organization (business, leisure and family), socialize (keeping the flow of connection with others human being) and surrounding activities (in this case the weather forecast) into one easy access device. While technology, lifestyle, design efficiency, functionality, ergonomics and green design, also take into the whole basic design consideration. The device will accommodate all continuous link (passive: to make self happy and oneself need fulfillment and active- to interact and life as a social creature) between self and to the outside (self) regardless the space and time border.
4. Move Move is a multipurpose mobile device for e-generation that always in move (move in space and time, means they will bring their personal space, style, time, and work wherever they go, regardless the outer space condition enclosed them). The design idea was inspired from the form of infinity that symbolized the boundless and seamless continuous connection (between human body and everything outside it) as never ending e-lifestyle. Move means integrated, smart portable, stylish, flexible (anytime, any occasion, any task, any space and any one), easy to use, easy to maintenance and easy to keep. Materials: LCD screen integrated with low semi conductor color gel inside flexible double layers polypropylene. With solid aluminium ring as the accent (watch) that is containing microchip and other operational integrated hardware devices. Dimension: W50 x L250 x T3 mm
5. Genie This talisman concept was inspired from three magic wishes from the Aladdin- 1001 Arabian Night story. While the design and its design concept was based on the Tantra (Tibetan religion philosophy) theory and system: a process of weaving or bringing the surrounding elements together for self full enlightenment, where the center is the essence, and at the same time the circumference that is grasping, thus grasping the essence. Therefore the future talisman should be a smart talisman that can fulfill the wearer wishes within seconds. It makes the person wearing it can get ever connected to everything he/she wishes beyond their natural bubbles (personal space, time and space limitation). The talisman will work like small radio transmitter (talisman> nearest phone box/transmitter center inside10m range> destination) while at the same time it can download small pre-saved data (for instance family or friend photos) from their personal database (personal PC or other digital devices that can be accessed via modem). Materials: case from polished aluminium/stainless steel with protected integrated LCD screen. The operation circuit and its battery will be integrated inside the steel case. While inside its storage, the storage will become the power charger to the device (heat transmission power storage system). Dimension: W40 x L40 x T5mm.
6. Spring Collection
7. Pupa Pupa= pju-pa= insect in the stage of development between a larva and an adult insect <oxford-advanced learner's dictionary>. Pupa= a new sensual experience to explore the wonder of the nature. The idea behind was inspired from an inspirational stage of the insect metamorphosis process, from the larva to an adult insect (stage to form a cocoon), to create a new inspirational bathing experience. The process of the cocoon construction will be experienced through the shower experience from its dual water sources: the ceiling and the smart rings. The ceiling water source will have function for ordinary shower, it accommodates adjustable multiple functions for half/full stream, concentrated/broad stream and soft/brisk stream. While the two smart water rings will create the new sensual shower experience through their pulse message jet and soft/brisk stream function. The water rings are working automatically (up and down), after the moving style and water type are selected. Its height can be set according to the users height (adult male/women). All the functions: stream type, water temperature and the style of bathing, can be accessed through its waterproof touch screen LCD monitor on the smart tower. The device was designed to create the unlimited sensational bathing experience with limited space and limited water usage or waste. Its smart tower will accommodate the water distribution, the power source and the mechanical device to operate the smart rings. This shower tube does not only can create an inspirational shower experience, but at the same time it can reduce the cleaning/ maintenance time from its automatic water/air suction. By pressing the finish button, all the water sources will switch off
automatically and the rings will go up to their base and after few minutes later, with time allowance for the user to left the tube, the suction will automatically on, to dry remains water on the all interior surface. It will keep the tube interior stay dry and clean for the next user. The Pupa design is simple, and clear while at the same time innovative /smart design.
8. Trailokyavijaya
3.3. 2002 1. Allure Allure= (v) attract, (n) attractiveness, appeal, charisma, charm, seductiveness. The concept of this design was inspired from the definition of the word Allure itself: Alurer= al+ luere (lure). Together, the watch and the user can become a lavish source of inspiration to others. They will have power to radiate, to attract, to seduce, and then to inspire others because of their attractiveness and their beauty, both physical (simplicity) and inner beauty (charm).
2. Spiro
3. Manchu
4. Camaleonte Camaleonte (Nomads' Basic) Copyright © 2002. 17.4.2002. w | utomodesign. Power of fragility= complementing two or more deficiencies for a goal. Camaleonte (camaleonte= adaptable fast) is a basic gadget for every future urban nomad. Urban nomads are a new society definition for urban society that has put bigger portion of mobility in their daily lives and where the barrier between space and time no longer exist. It will allow them to stay, live and move from one place to another place easily using the concept move, plug, unplug and play (easily adaptable to the new environment they). This gadget will accommodate the user for easy access of basic lifestyle and daily need. It will help the user to interact with other things seamlessly in term of access and data exchange: in banking, travel, medical and general communication. While the gadget itself will be very dependant to the user and the environment. It operates using two power sources: solar cell and human energy (body heat+ blood pressure) while the data saved inside the gadget required a Personal Digital Assistance (PDA) or other low frequency digital device in order to conduct data exchange via its antenna (the gadget only can access and transfer the data but for editing it requires another devices such as PDA. While the watch and the weather will be update via general broadcast information center, the watch will be update automatically according to local time). The gadget design is very light, compact and stylist in order to facilitate seamless interaction between the user and the gadget (will become a part of the whole human body rather than an additional device). Finally the integration of the user and its gadget will become a symbol of urban nomad identity (where the integration of high technology, mobility and independent lifestyle has become a personality).
5. Olivier Olivier Smart Modular Domestic Garbage Bin © 30.04.2002 The idea of Olivier is inspired from Merry Go Around play, each modular has it own function and together they will have a single aim as container (parts that form a whole). Composed- decomposed, fold- unfolds theory. Composed- decomposed, composed= collecting the all kind of garbage as a garbage bin, decomposed= while separating the garbage according to their types. Fold- unfold, fold= collecting the garbage as it was, unfold= recycling the garbage back to its nature as raw material. Modular system will make it is easier to produce, to transport, to assemble and rearrange.
6. Duke Duke's Way © 30.04.2002 Duke= duck= (n) duck's flesh food, (v) move down quickly to avoid being seen. Duke= fabric clip for total Asian cuisine enjoyment. When cutlery is not desirable used Duke instead, note: wash your hands first. Instruction: Lift and fold your t-shirt and the insert the Duke. Use your hands or cutlery to enjoy the cuisine. It is simple, fast, fashionable and clean then enjoys the food without any fuss. (No one will discover how excited you have been). It made from 100% stainless steel for totally hygiene. It is small (w 25mm, h 4mm, d 4mm), so brings with you anywhere without get caught. It is durable, functional (use what ever you have in mind) and recyclable so you can have and use it as long as you wish. Last word: enjoy the food. Stay clean, stay healthy and then indulge yourself.
7. Duo Duo= two (adj- lt) duet, duo (n.-fr) The design concept is Amu (common design concept). Amu=Japanese word= combining/bundling difference or multiple things into one, it can also be thought of as bringing together anything existing in multiples and not just tread. Duo= bringing two difference elements (leather and platinum) together as one, together with the user will be able to create new personality (new style identity) for the user.
8. Moby
9. Baba
10. Kul-kul
3.4. 2003 1. Leonardo Torino 2006 Olympic Mascot- Creative Rationale Name: Leonardo Main characteristics: Origin: The origin of the Leonardo is bee. The background of using bee because of symbolism and the connection that linkage the bee with the city-mountain, it is an insect that you can find both in the city and in the mountain, nature-culture, insect that preserved the nature in term of flower fertilization and at the same time nourish the local culture in term of social and economic value. In term of environment- innovation relationship, bee has become a symbol of innovation in term of how they lived, socialized, worked, and build their home and at the same time how they preserving the eco system. It is a unique insect that its way of life has inspired the human being in term of technology, innovation and determination. Bee is symbol of history, heritage, innovation, passion, dynamism, enthusiasm, culture, and lifestyle. While Leonardo taken from Leonardo da Vinci that identical with made in Italy, it is an Italian artist, designer, architect, thinker and humanist that already known and familiar with almost everyone from every part of the world. Leonardo da Vinci is a universal icon of art, design, and architecture and at the same time as a symbol of dedication, creativity and determination as a human being. Together bee and the Leonardo will be able to symbolize Italy in term of brotherhood, creativity, innovation, enthusiasm, passion, culture, taste, environment, and dynamism as people, culture and as a nation. History: Bee: in the past it was known as a holy insect assumed by Rome as God messenger which their present as a sign of good luck.
It is an insect that lives from the past and on present time. It is an insect that will be able to connect the past, present and future generation through the history and culture. Personality: Leonardo: friendly, smart, dedicated, dynamic, loyal, determined, and enthusiast.
2. Morpheus
3. Biochip / Rent and go / Urban Nomads-Urban Refuge ------------------------------------------------------THE FUTURE OF GLOBAL BRANDS Vision exercises against a mediocre destiny ------------------------------------------------------PROJECT .1 TITLE: >Urban refuge CHOSEN GLOBAL BRAND: >Benetton REASONS : >Benetton= colour-energy-practicality-everyday-in the city-outdoor-work-leisure-fashion-lifestyle-universal. >Benetton is one of global brands that have aimed to give colour of life experience to every levels of the society regardless their races, sexes and cultural background. >It is fashion product that gives benefit and experience for everyone, it offers a daily colourful lifestyle and at the same time educated its consumer for humanity awareness for benefit of less fortunate group from their campaign and corporate policy. PROPOSED PRODUCT OR SERVICE : >Urban refuge (combine portable tent and overcoat jacket) MEANING OF THE PROJECT: >It is a jacket as fashion for daily use for the most of the people- working, leisure, outdoor or in the city. At the same time this jacket can protect them from any natural disaster-extreme heat wave, flooding, temporary shelter during earthquake, or hurricane. It is a fashionable jacket that can be use in all seasons.
While for the less fortunate group, this jacket can become their portable shelter and protection, especially for homeless. It will give a little hope and happiness from its colour and function. Hopefully it will be able to give them new energy and spirit to survive and may be a better life. KEYWORDS : >body-home-colour- lifestyle. ------------------------------------------------------PROJECT .2 TITLE: >I-human CHOSEN GLOBAL BRAND: >Philips REASONS: >Philips= let's make thing better= better world-better community-better life. Philips is a global brand that have been researching or manufacturing new product both household and healthcare for better living. It could be just a tiny piece of microchip to room size health application. Their research and their final product has been challenging and educating end users especially and broader society in general to see how future may look like and how they can benefit from them from Philips perspective. It is about new life, new activities, new perspective for better life as individual and as a new society. PROPOSED PRODUCT OR SERVICE : >integrated smart bio-chip that implanted to new born baby. MEANING OF THE PROJECT:
>smart bio-chip that implanted to new born baby. It will be function as play, plug-unplug device to the baby-human of the new society. This smart chip will increase the human mobility according their ages and their needs. The new human being will be able to work anywhere, anytime regardless the space and time frame limitation, as now their space have integrated with themselves. They will able to do data exchange from and to their integrated smart chip with any data exchange terminal. This smart bio-chip will extend their natural id-iris pattern-DNA-finger print for better mobility living and lifestyle. KEYWORDS : >mobility, lifestyle, better world, better future, better life. ------------------------------------------------------PROGETTO 3: TITLE: >Mobile cell CHOSEN GLOBAL BRAND: >Volvo REASONS: >Volvo is global brand that identical with safety and comfort in the transportation sector. Their brand gives an initial guarantee of safety, comfort and reliability for the end user, even they not yet aboard. It is global brand that keeps challenging itself for better transport system that affordable, efficient and at the same time environmentally sound. PROPOSED PRODUCT OR SERVICE : >mobile cell
MEANING OF THE PROJECT : >mobile cell= modular car using concept rent and go. Mobile cell is for individual or group of people. It is a car that can be used as city car and at the same time it can be assembled-temporarily- as commuter. When assembled-using railway commuter track-it will automatically recharge its battery energy system produced from the friction between the track and the commuter itself during the journey. It is efficient, safe and comfort private personal transport that do not require single occupancy while at the same time has environmentally sound in term of product life and energy efficiency. KEYWORDS : >safe, comfort, efficient, reliable, eco-friendly.
>End< 4. Acme
5. Capullo Capullo= cocoon. Inspired by the process of the making of insect cocoon, capullo will redefine the bathing definition and new relationship of space-body-water. Capullo is a new shower system where the user will get new bathing experience and sensation from its transparency and its water sprinkle system. The enclosure made from patterned double skin polymer with integrated LED lighting. While the water sprinkle operated by the body weight sensor (step in- start- less intense- intense- 10-15mins inside -less intense- stop- step out) and manual control bottom which is located on the floor. H springker: 2500, H enclosurer: 3000, D:2250
6. Evolue Create the future: everyday products 31.10.2003 Evolue= highly developed (FR) Inspired by the army tag system, Evolue is digital tag system for future society where mobility, lifestyle, and communication become seamless necessity. It consists of waterproof flexible display that integrated with flexible circuit board, flexible heat induction battery, and multi purposes microchip. It has function as digital ID (data entry- exchange with mobile phone, PDA or other devices that may be available using bluetooth system), digital watch, house/car key, GPRS, ATM card, phone card, electronic transport ticket, short messaging service loader or as pager, and as weather or emergency alert. The microchip holder can be opened and inserted or just flashed for function as ATM card, phone card, electronic ticket and home/car key. Evolue only consists of three parts- integrated screen/circuit board, battery, and microchip, it means easy to produce for mass production and easy to discard (disassemble) for recycling. Mass production product means low cost that affordable for everyone from any level of society, could be as state ID tag system. Advantages Evolue from mobile phone or other existing electronic transport card, Evolue can be wearable as fashion product and at the same time functional. Everyone can wear and carry everywhere they go without worry leaving their card/key at home, regardless the time and space they may travel or reside.
It is easy to use even for someone with no prior technological knowledge, stylish and enjoyable to carry or to wear for any occasion, and at the same time as personal safety protection.
7. Nomads NOMADS- urban nomads global ID card Nomads is a global identification card, made from transparent recycle plastic. It is a durable and wearable ID card (as pendant). It has function as ID card replacing current function of ID card, passport, bankcard, phone card, air-ticket, boarding pass, insurance card, health card, smart tag, and home key. It consists of three identifications /data storage: barcode, microchip and microchip with perforated security identification authentication. Barcode will be used for daily identification. It contains name, birth place-date, address, occupation, ID number and 2D photo. On the front face, the barcode with perforated security identification authentication. This microchip will be function and can be accessed if the code for the perforated security identification authentication match with the person password and the data that already stored on the government record. The perforated security identification authentication will function as current pin number and it will protect personal privacy and from data infringement or misused. While the microchip will contain extended detailed personal data: name, birth place-date, nationality, address, contact number, occupation, blood type, health history, finger print, iris print, 3D photo imaging, ID number and smart tag. Smart tag will function as GPRS and can be accessed by the government in case of emergency or criminal violation only. While on the back face, the microchip will function for daily activities fulfillment: ATM card, debit card, e-transport ticket, e-ticket for opera-cinema-theatre, phone card- other means of communication access, air ticket, boarding pass, or home key. It can be inserted to the card station or just flashed to the reader. Material: transparent recycle plastic- durable wear. Size: 54 x 54 x 2 mm Language: English and simplified Chinese.
The way to carry: as normal card inside wallet, or as pendant with or without special holder. 09.11.03
8. Brio Brio= brilliant (F) Brio= bubble (water), bubble= imagination, ingenuity and inspiration. It was inspired from water (drop of water) -space (air, wind, atmosphere) - surface (planar surface) relationship, and to look at how bubble was created from that relationship. Bubble is a water form transmutation because of external factor that influence their surface: vicinity gravity and wind velocity. When Brio in used (filled with water) it will animate the drama of that relationship among the container itself (as water bubble), table (as planar surface) and sunray where this assemble will be accommodated. Brio= transparent blow moulding glass.
9. Gioco Gioco= game (I) Gioco= lalitavistara= sanskrit word for the unfolding of the play. Gioco is a reversable chaise lounge- bench/easy chair. It was designed using the tradional way of furniture joinery and modern living sensibility to create new ingenuity furniture system.
3.5. 2004 1. Velum Velum Velum= a woven cloth, membranous structure. Velum is a stylish lightweight glasses made from flexible durable polymer. It consists of glasses and integrated nose pads only, that makes velum very enjoyable to wear for any place, time and occasion. The glass itself can be added with pattern according to our mood by using exchangeable glass protector sticker. It works using bend and press system that makes velum very easy to wear.
2. Areola Areola Areola= latin word for bed in a garden= day couch. It is for relaxation, for body and mind therapy, and for romance. Areola is a day couch that created using intertwining bamboo strips as the couch fabric. Bamboo strips being used for its material character- durability, texture, strength, eco-product and its romantic value- give the user village experience previewnatural beauty-inner soul of the bamboo itself that will lead the user to use their imagination. Bamboo is very unique material, as it is a strong material and at the same time very flexible. Therefore the Areola will move according to the user body movement that makes this couch very comfortable and enjoyable while in use. While the use of metal mainly for structure and give modern look for the overall design.
3. Ec’cetera Ec'cetera Ec'cetera= contemporary art and new urban fabric for interaction. Ec'cetera is a contemporary art where in its creation encourage the audience actively involves in the creation of art, and the audience itself will become an object of art. It is an art object where the blend of the space, the people, and their interaction (object- space and people) make a contemporary art. Ec'cetera can stand as a new vocal point to the local area due to its colour, texture and materiality. It will soften the strong character of the existing fabric and makes it lively, and at the same time as a magnet for the people to gather and then makes interaction with others or with the space itself. The main element of this art object is grass that grown on independent modular system. On the vertical wall the grass module integrated with LED lighting system, that has function as lighting at night time and also can function as screen for interaction with the audience, it can display short text that sent via mobile phone or PDA or others bluetooth capable communication devices. While the smart digital screen, during the day it will be able to interact with the audience using their mobile phone/PDA both as text or image, while during nighttime as animate images of people passing by on the street level. Ec'cetera=contemporary art, piazza, street gallery and kiosk.
4. Pandora Pandora: Mini mobile gadget is a key for social interaction, relaxation, personal companion and dream/imagination fulfillment. Pandora is a dream box to be discovered. It is a MP3 player, radio, mobile phone, pager, organizer, calendar, photo frame, digital key and as a pendant. Its shape inspired by medusa or moon jellyfish for its simplicity and mystery that attracts curiosity and being able to seduce imagination.
5. Children of the world
6. Zuzu Zu- Zu Zu-zu= toy, monster buddy, smart pet. Is for playing, for sharing, for communicating, for entertaining and for working. Zu- zu is a USB storage unit holder, that working independently as mood pet and as USB status display while the USB unit on its place. It is also as temporary storage for data transfer while the USB unit is not on place. Its antenna has function as data transfer/exchange point for communication with another zu-zu or any mobile devices via bluetooth, it communicates via low wave frequency (from one desk to another desk on open space office, from one room to another room inside a house). The holder unit and the USB unit also communicate via low wave frequency. Zu-zu designated for indoor use only. Zu-zu is made from Dupont- Hytrel for its material characteristic consideration (mechanical properties between plastic and rubber, high elastic elongation, high fatigue resistance, chemical resistance, stable mechanical performance over large range of temperature). Zu- zu powered by NC Accu- heat induction charging for compact, performance and safety consideration especially for children person with disability.
7. Maya Maya Maya= the mother of illusion. Maya= imagination, discovery, shadow drama, mystery. Maya is a combine light and fan inside a translucent ball. When the ball closed and the light on, we can only see the shadow of the feather-the fan propeller from the outside. When it open the feather will be spinning and the light-made from LED lighting will be rotating on its axis. The design concept of Maya is to draw user curiosity and then to inspire their imagination to discover the mystery behind the Maya creation. It is a hidden imaginative story that should be discovered and to be reloaded according to the user fantasy. It intends to please the mind and the soul of the user while at the same time comforting their body.
8. Ombra nell’aria Ombra nell'aria (shadow in the air) Ombra nell'aria=imagination, ingenuity, ambience maker, mystery. Ombra nell'aria is a combine fan and light. The translucent fan shade/enclosure also has function as lighting-hollow injection tube with LED light inside. While on the top of the fan propeller there is another light with glow in the dark material, therefore when the light off and the fan off, we can still see ambience light passing through the fan shade. The design concept of Ombra nell'aria is to create shadow on the air both while the fan- light off and on. When the light- fan on, we can only feel the breeze and see the shadow of the fan movement on the shade or in the space within but not the fan property itself. Mystery light (glow in the dark) and mystery movement of this creation will draw curiosity of the people in the area and inspire their imagination to discover the untold image drama.
9. Alegria Alegria Alegria= happiness; expressing elation, joy and jubilation (spanish) Alegria= flow, drifting, transition, body gesture- relaxation, freedom-private sanctuary, social gathering, indoor- outdoor atmosphere dialogue, body- soul-space dialogue. Alegria is an integrated and exchangeable restroom system. This system integration is inspired from the wave of the watercoastal drift and the shape of the human body. Therefore this system will provide new bathing definition and experience for its user. It is a restroom and at the same time as place for personal private sanctuary, reflection, and relaxation. While at the same time can be function as a place for social gathering among friends and family members. It is a transitional space from public to more personal space and at the same time as a place where the dialogue between bodymind and space takes place
10. Camaleon Category: wrist-based and wearable Title: Camaleon Concept: Camaleon= (n) camaleonte- chamaleon Camaleon= freedom, freedom= nothingness; skin on skin; transformable; visible- invisible. The idea of the camaleon is to create a time keeping device that is able to give new definition to the user lifestyle and at the same time as a functional smart device. It is a new lifestyle definition being an urban nomad while at the same time will be able to expose their status as a unique individual. The camaleon is a new skin for every being to be able to socialize within their new mobile society, skin where they can easily transformable and adaptable from one vicinity to another vicinity regardless their social status and background. It is a new skin for their new lifestyle definition and at the same time as a smart device to survive in their world. Camaleon means being a freedom as a human being, freedom for any style you were in, freedom to move to anywhere you can imagine, and freedom to define yourself as individual. Camaleon is wrist-based and at the same time wearable watch/smart gadget. It has function as watch with GPS/GPRS system- this will help the user to locate themselves anywhere in the world and at the same time be able to access-exchange any desirable digital data via mobile phone, PDA, or any digital communicationexchanged devices, pager, organizer, light- glow in dark in case emergency or for other purposes, e-key: replacing function of keys, e-ID: replacing function of ID/passport for better fast and efficient mobility, e-money, e-ticket, calendar, weather update, compass, plug and play system, and voice activated emergency phone-this phone transmission will use the nearest public phone system.
Camaleon will allow the user to communicate- data transmission or exchange with others people: friends, family, public service, or government for any personal need. It is a device that not only will expose and define their personal style but at the same time as a device that able to enhance their lifestyle to the new definition of freedom and being selves.
11. Karo A.Title: Karo (read carro) Karo= carro- Italian for cart= float- (v) rest of drift on the surface of liquid-transparency= carry. Karo= haiku- game verse- 3 lines verse= as good introduction to Japan as a country and its people and it helps people to become more aware of nature (D.Y Miyauchi, State University College- Plattsburgh, New York- The New Book of Knowledge, Grolier, New York, 1977, p.28). Design concept: The idea of Karo is to create a multi functions chair: chair, table and tatami-table. It inspired from the idea of being floated- bringing the nature to carry the load of its user, while encourages them to discover and explore the message contained within the design itself. Within its emptiness-from its simple structure and transparent materialthere are the inner beauty yet to be discovered. Haiku- the game verse- has inspired the design for the idea of complexities within its simplicity, one simple product with multifunctions and meaning yet be able to representing the Japanese people and their culture. Karo when stand alone is a unfinished product, it will become a finish product where there is intrusion from the outside: the user and its vicinity, therefore when the interaction between the Karo and the user occurred it will then radiate its beauty as now the essence of the design going to be revealed. Karo is intertwining design-culture-philosophy that yet to be discovered by using and functioning the product itself. B.The message for Japanese aesthetic senses 1. totality in details: BI, radiate= whole = completeness that consists of various elements that constructs the whole while at the same time embrace the factors outside these elements as part of the whole itself.
2. parallel aggregation of details: Hei, mediator-collection of details= balance- equality= harmony= harmonious elements aggregation to form the whole, while at the same time maintain its individual uniqueness. 3. mutual harmony created by the appearance of details: Ma relationship and interconnection from various elements toward harmonious as whole. Vague-ambiguous= inter-relationship distance to form harmonious relationship as whole. 4. simplification leading to richness: Fu skin-shape= beauty from the constructing elements itself more important rather than the final form. Therefore, the beauty from the elements that builds the final form as whole is more important rather than the form itself. 5. splendor created through concealment: Hi interaction- self interpretation-inner beauty discoveries= completeness/beauty definition come after the interaction with the end user self interpretation. 6. the world originally harmonious: So harmonious fusion. 7. flowing beauty with no resistance : Ka flowing beauty= transition= flow- float= following the temporary transition from one place to another place. 8. destruction is creation: Ha remaking- retouching-recreating the former form.
12. Valeo >Project report Function integrated with the Valeo: web camera function, MPEG email video clips, digital hyper zoom, built in flash, multimedia card, optical hyper zoom, digital image stabilizer, digital stereo audio, snap shot modes, digital still output, manual focus, digital wipes and fades, high density image recording, integrated rechargeable battery, mini hard disk, i-link, DV in-out, USB, bluetooth, playback digital zoom, panoramic - wide angle mode, random assemble editing in digital effect, GPS | GPRS- to be able to give the ID: location coordinate, climate, date, time for every images/moment captured .VR, projector - 3D play back, DVD-R/RW/RAM recordingexternal, super steady shot, night shot plus, ambience responsive shot, progressive shutter, sharpness setting, custom photo session setting e.g. personal photo, outdoor/indoor, beach, extreme sport, jungle. Motion and emotion catcher, MP3player. >Concept Title: Valeo Valeo= (v) latin word for be healthy, be well, be strong or vigorous; have ability or to power to; take effect; be powerful; have influence; be worth. Valeo= being self, being with friends/family, and being freedom. It is a new digital video camera for personal use both for leisure and work, for group use for any time and occasion. Valeo is smart digital video camera to fulfill whatever imagination may our mind - eyes have. It is a new smart device that will allow and give total freedom for its users to explore their imagination without any limitation. It is a device that will be able to capture all images we see through our eyes and rewritten untold story of our imagination. Valeo will have any power to fulfill and recapture our imagination and passion for our vicinity breath. It will break the barrier of our eyes limitation to capture images and our mind to write our imagination. The differences between Valeo compare to current digital camera, mobile phone and video recorder:
-Digital camera, may have limitation to capture moving image, it has more function for still image beside its storage limitation. It has function for memory, sharing memory (images) but cannot be used to distribute/sharing images (flow) directly, as it may still need other intermediate device to do so. -Mobile phone, in this case mobile phone with camera. It has function to capture still images and short video. But the main aims of camera integrated with the mobile phone is for fun, chat, MMS-multi media messages, sharing photos, spontaneous action to capture any accidental events that may interest our feeling/emotion. It is about spontaneous and temporary therefore the images produces only for fun and the quality may be not as good as function of camera. The main function of camera in mobile phone is to enhance and enrich mobile phone attraction as an emotion expressionsharing device (SMS-short messaging service). It has flow- sharing however only has temporary captured memory. It could be make memory in our mind and emotion, but it will hard to really capture the essence of that memory itself as the soul of the images/events hardly captured/manifested. -Video recorder, beside can capture moving image it is also can do still image. But the quality of still image may less compare to digital camera. Another issue most of current video recorder has very small screen, while the bigger size one usually quite heavy to carry most of the time therefore it will be no longer comfortable to use. While direct sharing the images with others mostly still require another devices. -Valeo advantages: compact, light, easy to use, easy to carry, ergonomic-comfortable to use, environmentally friendly due to less materials to produce the product and the system that being used during the assembly will allow for future recycling easier, can be used by any level of skill/knowledge due to its friendly interface, has GPRS for immediate internet access for sharing images in form of digital postcard, while its GPS will record the location when the images/moving images captured therefore we can still recall the memory of the space- place as good as when we were there- the spirit and the essence of the soul of the space-place also captured, 360 degree progressive images shutter will give us truly experience being there this could be even better due to our eyes angle limitation, while its bluetooth will allow us to take group photo trigger or manage from our other bluetooth devices e.g. mobile phone, or for instance wireless printing.
Valeo will be able to share its images/moving images captured directly without required others devices as it has capability to project onto the wall or to create 3D environment (VR) from the images captured, this function will allow group gathering to enjoy the memory captured instead for individual use only, however due to its nature it will not designated to compare with the projector device function. >Keywords Write the first 5 words you have in mind when thinking about 'video Camera' - digital, virtual, image, film, moving object.
13. Espresso by the air
14. Tom-tom © 30.05.2004 Tom- Tom Tom- Tom = passion for coffee. Tom -tom is an integrated portable personal coffee maker. It combines the function of coffee beans grinder, water boiler, and coffee maker/mixer. It can be used at home during the free time or at the office during working hour. Tom-tom is easy to use while at the same time can serve good quality -fresh and pure coffee without any hassle.
15. Be part of it Official Poster FIFA World Cup 2006 Vision for the event: everyone will love to be part of it Slogan: a time to make friends Title: (love to) be part of it Be part of it= bounding together, fun, friendship, fairness/equality Concept: The scrabble is to form people and its ability to drawing people from many difference places together, bounding together (forming football's ball), regardless their personal background for fun, new friendship, and being individual with same passion and love for football. Ball has function as magnet to congregate people together, while at the same time as a symbol for fairness and equality. Due to its nature, ball movement is unpredictable, therefore everyone have equal chance and need to be fun in order can enjoy and love the game. While the bracing hands is inspired from the goal tender/gate host keeper hands position while catching the ball. Bracing hands= friendly welcoming. Bracing=exhilarating- make joyful/lively= invigorating- fill with vigour, give strength or courage. The bracing hands represent hands from difference people from various backgrounds to celebrate, having fun and unify being a football lover together and put aside all their differences. At the same time to symbolize the host (Germany as a nation and as people) hands to warm welcoming everyone to enjoy and involve in the game and then gives unforgettable memorable experience while in Germany during their stay for the game.
16. Rosee flottante Repere Olympique- A symbol for Paris 2012. Title: Rosee Flottante (floating dew). Rosee flottante: transparency- reflective- transitory- emblematic- time/space marker- meeting point - hot spot. Design concept: The idea is to create a landmark that be able to become a symbol of the city transition from its past- present and its connection to the future, how the city can be seen in its relation from its past to the future from one vantage point. The landmark that can become an image of Paris as culture-art city while at the same time to look at from its synergy as peoplecommunity and technology from one point of view. The design was inspired from the shape of dew and its inner beauty. Its transparency will allow light to go through to the center of the dew- passing the essence, while at the same time can become reflector- time space catcher. Its transparent solid surface and its skin shape will disperse the light that touching its surface- radiate the essence and its beauty to its vicinity, while its lightness makes dew can float on any surface without any permanent engagement- the landmark will be contained in the area and the city as a whole yet not constrained from becoming a place that be able to define its own identity as a time-space hot spot. The Rosee flottante can become a symbol of Paris and a meeting point of the people, art-culture-civilization from one single place. Its shape-material will be able to attract people coming together while at the same time draws single line and connecting them to the past-present and future yet radiating the essence of its present as a hot spot-emblematic to the vicinity surpassing the time-space limitation. Material and construction system: -structure support: Prefabricated steel legs that then will be joined and assembled in the location.
The joins designed to have tolerance of resistance and be able to maintain its stability toward any unavoidable natural disasters for instance minor earthquake and heavy thunder rain-wind. -flooring system: The upper flooring system is modular and serviceable for access to the power supply system while the flooring structure also modular-prefabricated, installed on the location and the joined with the structure support legs. The floor sandwich system will ensure the strong stable construction-structure of the platform. -enclosure: The skeleton of the enclosure if prefabricated, while on the site after the support legs-platform build and the skeleton installed on the support legs then the glass-solar cell chips will then joined and installed using solid steel web- light fasteners. -power-lighting system: The power source produces from the solar cell module that integrated with the glass chip. The lighting system (LED) and its fixture is integrated with the glass fastener system. The power that created from the solar cell will be stored under the floor system. -transportation: Hydraulic lift is used for better access for everyone and fast installation/dismantled beside space area requirement and safety consideration. -material finishing: For the enclosure: matt glass finish due to glare and light access consideration beside during the night time the surface can become an image projection screen. For the structure support: water proof coat and painted. Cost: maximum Euro 900K
17. Atala
18. Wine adv.
19. Darse la gran vida Title: Darse la gran vida= live it up = live in a lively and extravagant way. Concept: The concept of the object creation is to create an object that can become a meeting point of interaction among people, culture, nature, and its vicinity. An object as a result of communication between people- people: local and people who passing by, space-place, vicinityculture, local custom and lifestyle, past- present and together to animate the whole concept that embodied within the object itself. Darse la gran vida will stand as a symbol of the local culture, local lifestyle, a linkage between past- present, tradition-modernity, craftsmanship-technology, and social linkage between local people in the area and the visitors both from another cities or foreigners. It is an object- place creation where the outside intrusion will enrich of the object definition itself. An object that at the end will be able to symbolize the spirit of the local people both for their custom and as a nation while at the same time be able to symbolize their culture a whole.
20. The Nomads/the companion Title: the nomads- the smart suitcase. Title: the nomads companion- the travel companion for men. The nomads= movement, mobility, portable, freedom, space-time integration, flexibility, efficiency, transition-displacement, immediate time-space immersion, seamless multitask activities: pleasure-work. Design concept: The design idea is to create object that can make travel easier while at the same time will not change the existing way of travel. It will expand the definition of travel but do not expand the load that required during traveling. It will make the travel more efficient, enjoyable and comfortable especially for business travelers. The nomads= the smart suitcase. The nomads is integrated suitcase with the roll-able personal portable computer thank to the current digital ink-film display technology. The nomads-companion= the travel companion for men The nomads-companion is integrated PDA-mobile phone with the daily personal toiletries for men. The companion can be integrated with the nomads during the travel time.
21. AIDS adv.
22. Design for chunks- Virgin Atlantic Airlines.
23. Alegria-soak by the sky. Title: Alegria= soak by the sky. Alegria(Spanish)= Alle'gria (Italian)= expressing elation, joy and jubilation=happiness. Water- flow- cleaness, light- fire-energy, sense of floating- rejuvenation-freedom, Japanese bath= privacy, relaxation, socialization, inner soul/body purity, freedom, rejuvenation. Alegria is a total concept Japanese style modern bathroom system. The design is mixture of the modern design and traditional Japanese bath design that reflected from the material being usedconcrete, wood, stainless steel and the minimalist design. The design is to create spacious space yet comfortable and enjoyable to use. A personal space where the freedom being a human and freedom as creature in the nature can be fulfilled and integrated while at the same time still considered the user privacy. It is a space for cleansing our body, and healing our soul, a space for freedom, inspiration and communication of our body and mind.
24. B(eau). © 12.10.04 B(eau) B(eau)= beau-beauty+ eau-water = divine water. The b(eau) design concept was inspired by the branch of olive tree and the philosophy behind it. Olive tree= for many centuries have provide food for many people, as a symbol of wealth in ancient time, long life lived tree, essence or symbol of life, has linkage between drinking and eating, connecting one with others emotionally both before and after harvest. While the material is being used is porcelain/china for its quality in term of hygiene consideration and cultural-emotional value as porcelain has been used for many generation in human civilization history. Porcelain=conglomerate (as part) -clay- handmade/machine with human touch-finish product (as whole)= flow= sense of connection between earth-human, human-human, and human- nature (as a container). B(eau) is a water/liquid container that encourages the creation of intertwining relationship between the earth-human from its material and the way it made. Human-human, how the container will be used and will encourage sharing between one with another both physically and emotionally; appreciating that b(eau) should be used together, promoting understanding among its users. At the end human-nature relationship, to look at its relationship as container and its contain and the value of its contain for our lives.
25. Dance of the swan. Ballo dello swan Ballo dello swan=dance of the swan= aria of the table= interlude center stage of human daily lives/activities. Drinking tea= sharing, relaxation, indulgence, socialization, lifestyle, and culture. Tea drinking= linkage people-people, nature-people, and people-culture. Ballo dello swan is tea container where the relationship between the tea drinking-people will be exposed, and at the same time encouraging physical (the container) and emotional (the value) sharing among people while drinking tea. It can be seen as linkage of tea drinking culture-people and their lifestyle from its function, simple design and its material.
26. The Box The Box The box= meeting point, watering place, hot spot for Beck's drinking culture. The box is Beck's multifunction bar that serves mainly for Beck's enthusiasts and lovers. It is bar, gallery, dance floor, meeting point, social place with Beck in their mind. The design idea is to create a watering place for people to meet, socialize while enjoying the Beck yet can be stand as a hot spot for its vicinity, from its color, transparency that drawing the outdoor and indoor relationship and from its interior system that can be expanded to the outside area to form inside-outside relationship by using transformable light walls. The Shop, the idea is to create open space where all activities can be present and created at the same place.It is a place for any creative person/enthusiast to drink, meet and engage regardless their gender, age and cultural background.
30. WHO- Commission on Social Determinants of Health logo. WHO 141104-1 Concept keywords: infinite- mobius strip- social awareness/care-understanding- cooperation - human to human relationship. WHO 141104-2 Concept keywords: determination - examination -understanding- focus - intercooperation - care. WHO 141104-3 Concept keywords: multi dimension- parts of the whole- intertwining- interconnection.
30.Gaddafi International Foundation for Charitable Associations logo. Design concept: 1. green circle= Libyan colour, shape= open palms, vehicle/container, charity, tolerance, care for everyone who in need regardless their socio-cultural background, skin colour and religion. 2. yellow strips= the sun spectrum= under the sun/acting as sun- radiating to the world-embracing/reaching to any levels of the society. 3. blue circle= globe- represent the strong ambition of the Foundation to be active worldwide. 4. small blue circle connecting to the blue circle= the eight subsidiary society of the foundation= 1.human rights society, 2.the martyrs society, etc.= covering/connecting/reaching to any aspect of humanitarian world while yet embracing the world as a whole. The new logo will be able to give new definition for the Foundation as a caretaker and international charity sponsor which distinguishes itself by adopting and incorporating modern and advanced concepts in the work of volunteers throughout the world yet gives the strong identity of the Foundation being Libyan and proud being one of it both as nation or as individual by showing its generosity to others and its cultural heritage.
31. Billy. No Cap| No Light | No Fun. Inspired by firefly/glow-worm /lucciola (I). Billy is a functional cap-light both for milk bottle with milk or empty milk bottle. Its inner shape will allow for any type of bottle uses both as a cap and as a light. It can be used at time, space and occasion. It main material made from recycle/ recycle-able polymer for fast cheap mass production. Its simply assemble system will allow Billy can be separated easily during the recycling process. Billy is safe and fun both for the user and the environment.
4.Research
1. Urban Nomads: a lifestyle transformation from passive to fully mobile integrated being. URBAN NOMADS A lifestyle transformation from passive to fully mobile integrated being. Widianto UTOMO| designer| July- August 2002 | 06 August 2002. Copyright © 2002. Widianto UTOMO. All rights reserved. I. II. III. IV. V. VI.
Index. Introduction. The City a. The Society b. The Way People Move The Nomads. a. Body Work. b. Life. The State. Epilogue.
II. Introduction. Proliferation of digital technology, especially digital-wireless and broadband technology have change the way human life: their lifestyles, their relationship, their behavior, the way they works, their socio-culture and the way they communicate or interact with others.
From those facts as starting point, this project takes Urban Nomads as the main topic (the topic was inspired from the way of Gypsies life, how they lives, socialize and built their own community). Why urban nomads? Urban nomads are a new society definition for urban society that has put bigger portion of mobility in their daily lives. While the mobility term itself in this society means: they can work anywhere, anytime regardless the space and time frame limitation, as their space have integrated with themselves (both time and spatially) through integrated wearable mobile computer or communication enhancer. It will allow them to live, stay and move from one place to another place easier than before (using concept: move, plug, unplug and play), and can easily adaptable to the new society or space (social community and spatial boundaries). This society then means how the definition, the impact and influence of urban nomads toward their own body, personality, life, behavior, lifestyle and then grow to the bigger community outside their body (family and friends relationship) to the local society (interaction) then toward the country where this community live and at the end to the global society. It is not only interpersonal relationship among urban nomads themselves but also in term of socio-culture, economics and spatial where they move, live and interact. In socio-culture, how this community will interact between one and another, and how they will give a new definition to themselves as a social creature. How the culture will be reshaped as a result of their community mobility and un-defining space and time where they belong. In term of economics, the circle of economics movement will go faster, micro and macro economy both in local and global context, as now they are only trafficking data (digital data transmission) instead real money for conducting business. For local economy for instance, the use of virtual money instead real money, as with the integrated devices on their body now they only require doing data exchange or data transfer instead the real physical exchange for any transaction (real or virtual transaction). This data may contain personal data replacing function of passport or others ID do, medical record, crime record, educational record, or fund/wealth record, will be stored on a special device that integrated to their body.
This device will enhance and become complement to the existing natural personal identifications: fingerprint, iris pattern or DNA. The data that stored on the special device that integrated to their body will become a new part of the body (to form as whole) and the user lifestyle rather than just as additional helper devices. To accommodate the device to the body to become a part of the whole, it will use the body heat/body movement, blood pressure and solar cell to operate the device. And the reason to use internal human body energy are: to reduce the movement limitation, to give total freedom to move, plug/unplug and play anywhere- anytime capabilities and to reduce unnecessary weight of the battery that should be carried to operate the devices. And in term of spatially, urban nomads can move from on place to another place easily without necessarily to built new personal space (including work space). The new personal space will enhance the existing natural space/personal bubble but not replacing. As when they move to a new place they will be immediately able to build their new space (in term of personal identity, they can plug and unplug the data from one place to another from public exchange control portable port and become a local within seconds). The space now also means unframed time; therefore they can control where they will move, life and work regardless space and time limitation. In this case, how urban nomads will redefine their urban landscape structure and its relationship with them. Urban nomads means new definition for integration of spatiality (space where they life, work, play and interact with others), time (time frame where they life within), their relationship between their body and the outside world (the way they move, transporting from one place to another), their identities (personality) and their body to form a new lifestyle. In conclusion, urban nomads definition is a new urban society where the integration of high technology, spatially (both time and space), mobility and independent lifestyle that has become a personality. III.The City.
Information and communication technology (ICT) that in the past years has rapidly develop and slowly will penetrate the whole system of human life organization and then at the end will reshape the urban system both in term of structural and spatially. It will be no longer just a wired city but as a city full of invisible bubble of information and communication wave. This transition from wired city to a broadband city will redefine their urban landscape structure. It makes easier to build new fully digital smart building, as now they will use plug-unplug system for cabling system (electricity and communication) rather than make the whole new cabling system from the source to their building. The system will allow them to connect one building with another building, as each of the building stands as independent unit although in same way it dependent to another independent unit (independent also means the building self contains and able to give service for its own need: electricity, water, air distribution and control, and waste processing). Dependent means one building need another buildings, another public spaces and peoples to form the city as whole. For better understanding, one building represent one chip of puzzle, and another building as another chip of puzzle and together with another chips: street, playground, public transport they will form this urban landscape. But each of these chips is not a definite piece; it could be removed and replaced with another chip but do not necessarily to rebuild the whole system. It might change their appearance as whole but does not change the entire system. With this system, it makes possible one building can be accessed both vertically and horizontally. Vertically could be a direct access from underground station on the ground floor of the building to the street level or from underground level to the offices or directly to the helipad on the roof of the building. While horizontally means one building connected to another building via a bridge or connector on one or more floors. It will make easier for person moving from one building to another without necessarily go to the street level first. It will also make possible to make the street level for pedestrian only or access for underground station, vice versa. The new city will have more open space for people gathering/plaza, more garden, and playground. New open spaces, also means more place to work freely everywhere regardless working as individual or as a group of people (networking), thank to the broadband communication system that cover up the whole city. Although with more communication wave cover up the city, the city may become cleaner as the street level for transport system has moved to the underground transport system, both for mass or private transport.
This urban landscape system means more sunshine to the street level of city, clear direct view to the sky, more trees that means better air quality and more organized view of the cityscape. a. The Society 1.New city, new society. New urban landscape system will redefine how people interact with others, how they will socialize, work and live. It will also reshape the existing culture, religion and tradition in harmony with a new era of human civilization. More urban open space will give more opportunity for people gathering, meeting or collaborating with others. The sense of interconnection between one with another will be greater than before. At the same time the new society will increase the work efficiency and quality, as less pressure from the office workload but increasing work quality. People will regard work as entertainment and pleasure rather than thing that must to be done, as now there is an intertwining definition between working and entertaining. Working could be meant entertainment and vice versa. The new city landscape and the integrated digital technology (including Information and Communication Technology) embedded on its essence, will make easier for human connection and interaction with others, virtually or in real time. They can work and conduct any business meeting anytime and anywhere whenever they do like. They can travel and live wherever they want to colonize permanently or temporarily. Thank to the integrated wearable digital enhancer to their body as new integrated part of their body (to form part as whole rather than intruder). With the data stored on their new body part, they can easily move and travel to one place to another, and become a local within seconds. The data stored on their body will replace the existing ID card (including driving license), passport, health history and bankcard, but it will enhance and become complement to the existing natural personal identifications: fingerprints, iris pattern, and DNA. The device will make possible for them to conduct any secured data exchange or transfer through a point of personal assistance spread over the city or any place where any human activities happened and conducted (move, plug, unplug and play system). The exchange point could be as public exchange control portable wireless port, it is multi function port for any data transfer (as passport/ID, bankcard/ATM, or as health card) and the port could be located on the street, country borders, public-buildings, hospital and airport both as mobile or fix station.
At the end, the city will become a large digital data exchange or communication center or invisible enclosure for anyone regardless where they located (in the building, on the street, in the station for any activities may they do). The urban landscape then will become an integrated part of human lifestyle (personality), no longer just a place for human activities, but could become another bubble that cover up the personal bubble, that more public and more complex as this bubble will intentionally to engage and more have friction with another bubbles. Therefore the new society will become a society that very active, mobile, independent and at the same time has less direct interpersonal engagement. 2. Socio-culture, religion and tradition. Although with the new city system will make human being able to move faster, work more efficient, more independent, and make possible to interact with other more efficient and easier, at the same it will make them more separated from others as social creature. New city, and new technology embedded with the city/urban landscape although at the same time it will make people can live better and comfort, in addition it will also reduce their natural essence as social creature, as it will make them more individualistic, more independent in same way and more separated with others. As rather meeting in person they may be prefer to conduct video-teleconference (including multi media interaction teleconference), real time virtual reality (including holographic 3D) meeting and video email communication rather than the real meeting, therefore they can save their for travel time and have more time for their own (more privacy). Degradation of socio-culture, religion and tradition from the past will become apparent and slowly become disappear, and then new culture, and belief will be born while the tradition may be completely abandoned. New culture of this new society means we take digital live as a new lifestyle that not separate able to our daily life. It will take any digital enhancer devices as partner, a device for being self rather than just a gadget. Gradually face-to-face meeting may become obsolete; it means real human interaction definition from the past may no longer relevance. As now the gadget position has replaced or more important than inter human relationship, as they do need this device to conduct any inter human relationship, although they may still do direct human contact but may have less hours than in the past.
Therefore new culture is a culture where digital age will make human more independent as individual, but make them inhuman in term as social creature. Could be family value will no longer important, as more people prefer to life by themselves, and might choose cloning methods to have their own heredity. As they prefer to have time for their own, and might prefer life partner rather than marriage bounding. They may put selfsatisfaction and entertainment as the first priority rather than a group one. At the same time the new society will make everyone have one universal culture, and one universal language. While religion will become universal belief, no single specific religion will exist, all existing religion may re-emerge and then become a single universal belief. Belief of being a human, being self as independence human, being God creature, being a universal human above all background differences, all races and origins. This will make everyone equal in every aspect of life, and this will make them together and interact as independence individuals that in same way dependent to each others. Dependence as people still do need to have others to full fill their essential need as social creature, although the proportion already degraded. 3. New Economy. Being digital society also means emerging new economy in the community. As economics play very important role in the every aspect of human being life, therefore with the transformation from being real to being digital, like or dislike people will transform from everything that real to digital (as data, that is able to carry everywhere they go without afraid of being lose or being left at home). Therefore now they will no longer use hard cash, but instead digital money to conduct any transaction. They can do banking or shopping via their smart integrated gadget that embedded to their body (plug, unplug and play system). As a result of this we may no longer need real bank, as we can open our account via internet connection at home/anywhere and load the money/data online into our gadget embedded on our body via Blue Tooth system, USB connection or infrared data transfer and vice versa, while the bank could be just database and data exchange super computer processing center.
Their function now just as a central of data exchange from one to another, while the bank central or technician will look after the bank system only to avoid any data exchange hacker or fault, as each fund stored can be accessed by the owner only. With this system, it is possible all hard cash from each countries will become universal money, therefore they do not longer require exchange rate for money transfer or transaction from one with another countries. And with the new money every transaction or transfer from one to another person account, regardless the time and space can be conducted within seconds via personal portable digital wallet exchange. This new economic system also could lead to the end bank interest rate system, as now the government or people can make profit from the gain of stock exchange transaction only. While tax collection could be directly integrated to any transaction conducted rather than personal/wealth tax collection. Personal tax collection could be no longer effective considering high rate of human mobility from one place to another. The new economic then will be able to reshape the new urban landscape from security and freedom of move in the city point of view. Because no real money, no one will try to get others property as the data on the integrated smart gadget will no longer have function and have value after removed from the original user. Therefore as the new city free from any street violence, it will make the city as a place where people want to be, together with other or live (in term of the city belong to the human being, and they can use it as long as they want, anytime and without any concern of their safety and comfort). This will make the city more have open space and free space to use for individual or group of people. The city could become their alternative place for work, and entertainment, thank to the integrated information and communication technology wave that cover up the whole city in form of wave bubble to help any quick wireless data transfer or exchange from one place to another place. b. The Way People Move The transport system will follow up with the new urban landscape and its system change. It will become more efficient, fast, cheap and less energy waste. There are two types of transport:
1. Public transport This including underground mass public transport, train and bus that connected city and its suburbs. Because of the urban landscape change could be only mass public transport that available from the city to another transport interchange points on the city border. It means only after reaching that points, another means of transport may become available (train, bus, or rapid train for inter-cities). 2. Semi public transport. This type of transport will replace the function of private car. Mobile Cell (modular car, using concept rent and go) for example is a type of this type of transport (this similar type of car currently already available). Mobile Cell is available for one, two and four seat passengers. It is powered by either compact hydrogen or chargeable battery. It is available on any transport center point where people can use the car and then return it for use of others and pay the service being used via digital payment system. It is personal transport, means you can use it as long as you need, and return to any point when you finish, it is public because anyone can have access to the service. People from remote area can use the Mobile Cell to reach the nearest public transport interchange if that the solely means of transport from their area. Each Mobile Cells will then gathered on the special carriage that will bring them together to the city, the Mobile Cell will also function as the passenger cell. During the journey, the carriage will also become a charging unit for the Mobile Cell (using the energy produce from the friction of the wheel and the path). Although they can leave the Mobile Cell on its stations and then using normal mass public transport if they wish too. The Mobile Cell station could be on the street level (the suburb area), underground (both independent or integrated with the modular carriage rail transport), or inside the building. Therefore Mobile Cell user can use it from underground directly to their office level, using vertical transportation for Mobile Cell.
With the new urban landscape and new transport system, will make the city will be more organized, efficient and safer in term of mobility (for anyone regardless who, and how they are), it also will have greater accessibility to and from any points in the city (regardless where you come from and where you want to go) and at the end will have better quality of air. IV.The Nomads. The nomad is an individual that lives as urban nomads. Urban nomads are a new society definition for urban society that has put bigger portion of mobility in their daily lives. While the mobility term itself in this society means: they can work anywhere, anytime regardless the space and time frame limitation, as their space have integrated with themselves (both time and spatially) through integrated wearable mobile computer or communication enhancer. Enhancer in this case means the device will become a lifestyle (integrated lifestyle with the user) rather than additional device that becomes compulsory in order being a modern being in the digital world. This integrated body gadget (will become new body part and to form the whole as new being) will allow them to stay, live and move from one place to another place easier and easier than before (using concept: move, plug, unplug and play), and can be easily adaptable to the new society or space (social community and spatial boundaries). Move, means they can move as far as they want and as fast as they want. It means they can travel from one place to another, from one country to another country as easy as they passing a door at home. Plug means they can build their new space/domain when they go to another new place, and will become a local within seconds, thank to the integrated body gadget that embedded on their body that makes this quick transition happened. Unplug means they can update or erase the data at anytime when no longer desirable and play, means after then becomes local in the new place/area they can then do and live as local. a.
Body Work. 1. Clothing.
Urban nomads mean they will spend most of their time for travel or for their activities. While at the same time they will do many tasks at the same time, either for pleasure or for work. Therefore they will require clothing systems that do understand who, what and how they are. The clothing could have fiber optic or any digital cabling for any digital information and communication need (integrated into the fabric or could be as the fabric itself). The clothing could become another body enhancer for any easy access for instance for downloading digital music (there is similar sample for this product research by Philips Design, the Netherlands on their Vision of the Future project), digital interactive multi media display or could be as automatic body protection from cold or hot weather (the clothing will be capable to automatically adjust the interior surface temperature that suitable to the user body and relative to the outer weather temperature, to maintain comfort no matter where and in what season they are). Another option could be as a transformable embedded function, means we can change the clothing color according to our mood, and could be write-able on same parts of the clothing for sending, writing or receiving same short messages (this option will become an integrated part of the clothing both for its function and as a style). 2. Lifestyle. Urban nomads will be easily adaptable to any place or space they want to be. They will spend most of their lives from one place to another, therefore the place they live or will live and their body must be easily for any quick transition or changes that may occur. Therefore they may stay in very smart pod for living; this pod could be used by him/her and then can be reused by others (using rent and go system). The pod will accommodate all need of the occupy may have, for instance the owner can have fast wireless/broadband internet access/connection from any points of the pod interior, control the pod security via internet/any information and communication data exchange devices from anywhere he/she is.
The pod can be programmed according to the user personality, for instance they want to change the color or create new atmosphere of the room, they can do electronically. Because of the user mobility, the pod must be easy to maintain but still very comfort to be inside, as the user will spend most of their time at this pod for any activities (working, resting and entertaining) if they do not in the move. Easy to maintain can be meant smart bathroom that can clean and dry up automatically after used, or bedroom that will be stored and automatically clean up after used in order to give more space and give more freedom to the user. This pod will become smart integrated part of the city as whole therefore no matter where they are the nomads can be easily adaptable to the entire system (while in the unit or while in the city). b. Life. The urban nomads will spend most of their time to travel from one place to another places, therefore family life could be no longer as a main focus. They will spend more time for their own satisfaction and goal. They may prefer to have human cloning for having their offspring rather than from marriages. Because they will very independence in many aspect of life, they may prefer to do any activities by themselves rather than with a group of people. Therefore this society will have more time for virtual inter-human interaction rather than the real one. Being them self will make them very individualist that have less sensitivity towards others. Urban nomad may be an individual that has very large network with others in term of information or communication engagement, but less emotionally engagement as a human being. V. The State
With the changing of the urban landscape system, community within that landscape and the influence of the information and communication technology, like or not it will also make a shift toward the government, the government system and at the end at the model of the state. Could be the state now just a center of the data processing and on the supervision of the board selected by the community. The state could be just a symbol of the territory not as a sovereign country. It will become a small independent part of a universal world. Each nomad will become a part of the smaller community/country and at the same time they also become part of the universal world. VII.
Epilogue.
In conclusion, urban nomad is a new urban community that has put mobility, and digital information and communication technology as integrated part of their daily life and lifestyle. This new social community definition will reshape and redefine how the urban landscape structure and pattern in the connection with the information and communication technology, as a place where a collective of people together, interact and engage. A place where there is very close connection and interaction between the spatiality and the personality, and at the same time a place where the technology has engage and intertwine within their relationship. Urban nomads has shift the distinct differences between urban landscape, and personal landscape (home) to more absurd relationship, as now with the technology especially with the information and communication technology and its digital community, urban landscape has become more intimate and integrated part with the personal landscape and the mobility of the people (urban nomads), vice versa.
2. Envy- Epson Trends Design Research. EPSON design trend research 1st Area of concepts, meanings and behaviors Theme: Envy= self contains, self exposure, attractive and independent that makes other envy. Print definition: impression, to give impression, to give proof, to stamp, to produce mark, to create real picture. Print for me is a final product of printing, could be photo, could be a paper or could be everything that exposure the negative being positive, black and white proof. It more related to the graphic design and photograph. It is also everything that related to ink, paper, silk screen, images and words. I use mostly for document printing, art printing or others thing that requires the hard copy. I do like to use it and at the same time do not like to use it. I do like to use it, because i can see and feel the final output (print on paper). I can put, store and display anywhere, anyplace i do like. I do not like to use it, as it is kinda a passive electronic box that you do not really need to use it everyday, but at the same time you do require to use it, no matter when. It is a product that you do not to have it, but you may consider to have it just matter of time. Why should have ink? Well i prefer to have good digital image/file and then able to safe same storage space rather than always to use printer to print out and burning the ink that can be run out at the middle of printing. It can be color fast, and damaged by water, weather or fire, it is not permanent and at the same times difficult for handling (if too large). It is a fragile product produce by fragile device. Why not digital ink then? No refill, no bleed, no colour fast, permanent, and definitely get what you seen on the screen.
What should printer be? I guess a device that worth for money and at the same time efficient and definitely you will use it almost everyday, every year, in your life. It is not just an accidental electronic box on the table, or box for an occassion. It is an independent product that dependent to other products. Why not as independent product that workable with other products, and with any independent activities. It is a device that dependent to the ink, why not create an ink that dependent to the paper, why does not create a printer that just a processing unit that has label no ink inside, and can be use any where, any time, and any place regardless its connection and relationship with others (cabling and electric source). It could be worked like Blue Tooth system. It could be an integrated device that has ability to view any digital image (print as much as you like), digital music, portable computer unit, a digital camera- photo frame- digital printing at the same time, could be as decorative items on the wall, digital photo frame, or object on the table that can communicate with any digital device, no cable , no fuss, but just lots of fun. Printable television program? Why not, the printer could be integrated part or just a smart device that able to print any digital broadcasting both image or sound into a hard copy. Printer will be able to produce copy of digital copy beside digital copy to hard copy (vice versa, function as scanner). It can print out the text of the music that being play, print (save) a short favorit television program into a digital file both frame by frame or as the whole clips. Print the favorit images directly from the television. While digital photo it could be set as still and then rotates automatically according to the day, time, mood and occasion, can be printed while necessary. It is a photo frame that not just a photo frame, and no one will know what the suprise next, no longer typical day of the year. Printer that also object of aesthetic, it is an object you must to have, to display and definitely you will use it for any daily activities. It wont have same definition any longer, it is about efficiency, taste, style, and lifestyle. It is device that going to make new colour in human being life culture regardless their lifestyle. 2nd
Area of form and aesthetics A view of the aesthetic of the inkjet printer of the day after tomorrow. digital photo frame- hanging on the wall like photo frame- but this digital frame in fact is digital storage of digital file that has display to display the digital image of your choices according to your lifestyle and mood of the day. Want to share with your friend? Just press the buttom and you will get the copy from the middle of the frame. No mood? Well the frame has ambient background music that can be download digitally via your mobile phone, or any MP3 player- work using file sharing method, no cable, no wait, just copy what you have on your MP3 player directly into their file. This digital frame can be managed via their bottom provided underneath of the frame or just using your PDA or any mobile phone to access their system. No cable, no ink, no electric shock, by using energy induction from the charger and digital ink integrated on the paper this will become the most save digital photo for everyone regardless your technological background. Flower vase- create your flower according to the day and the occassion, the device can be shape like toaster and work like toaster, but definitely wont make breakfast bread, just new room atmosphere. It is a decorative items and at the same time became the brain behind the style creation, it could have background music, the smell producer, and also any picture you want to display as your lifestyle and taste status. Digital table top? The printer could be just two piece of translucent glass on the middle of your living room, it can have digital short message, as reminder, it can receive and at the same time sending any messages. It is writeable, and cleanable. Need to get the hard copy? Just lay a paper on the top of that translucent glass (the ink of the paper will work on the heat induction process, and it will be then permanent, depending on your need the paper could be reusable- after a certain period of time the paper will become a blank paper and ready to reuse again). No ink, just word and paper. The legs of the table will become the supporting system of the whole activities happened on the top of the table (power storage, digital file processing unit and antenna). 3rd Associative area What are the first 5 words that come to mind when you hear the word 'Printer'? Impression, proof, to stamp, marking, hard copy, black and white.
New definition of printer: -text (from digital data to the text-proof, communicating/interacting), -image (from negative to positive, positive as stamp, as record/proof), -sound (from wave to music, music as final product that can be heard-impression), -words (from voices to the word that can be read, understand, perceive), -memory (from imaginary to reality-impression). 3. Bamboo as bamboo, a brief introduction of bamboo as bamboo, Indonesia bamboo and bamboo in design context. On the occasion of Toys from Bamboo and other Materials, 1st Chinese UNESCO Creativity Workshop, Anji, Zhe Jiang province, People Republic of China, UNESCO Germany- Spielmittel.de Bamboo as Bamboo A brief introduction of bamboo as bamboo, Indonesian bamboo and bamboo in design context. Prepared by Widianto Utomo, designer widianto@yahoo.com www.geocities.com/widianto/wutomodesign.html Banyuwangi, Indonesia, 13 February 2003 Bamboo as Bamboo. Introduction. Bamboo is a grasses family. As its origin, bamboo beside as food sources (its tiny bamboo shoots) also can be used for many purposes. It is the giant of all grasses and one of the fastest-growing plants. Bamboo grows mostly in Asia (tropical -subtropical) and in warm places such as Central America and parts of South America. Its stem due to its hardness is very often being used for construction and furniture material. This character is formed from the mineral silica that absorbed from the soil stored in the hollow and the jointed stem while bamboo grows.
1.Bamboo in daily lives. 1.1 Stem -construction material (poles, wall-woven bamboo, roofing structure), especially in tropical architecture. -musical instrument -rafts -ladder -furniture (chair, bench, lighting, table) -cooking utensil -fence -tools (cutlery, and other domestic use tools). -as writing device, function as paper -storage/container -fish catcher (usually in the small river). -shelter (e.g. sea housing for the temporary housing for the sailor in some region in Asia for instance in Indonesia and Malaysia). -energy source (fuel) -food container -animal traps -handycraft -toys, for instance kite -etc. 1.2 Leaf -food wrapper -cattle food -decorative material -energy source (fuel) -etc.
1.3 Shoots -food -sculpture -etc. 2. Indonesian Bamboo. 2.1 Types of Indonesian bamboos (in local name) Bambu ampel (Indonesia) -> Bambusa vulgaris Schrad. Bambu apus (Indonesia) -> Gigantochloa apus Bambu ater (Indonesia) -> Gigantochloa atter Bambu batu (Indonesia) -> Dendrocalamus strictus Bambu betung (Indonesia) -> Dendrocalamus asper Bambu betung hitam (Indonesia) -> Gigantochloa atroviolacea Bambu blenduk (Indonesia) -> Bambusa tuldoides Bambu blenduk (Indonesia) -> Bambusa wamin Bambu buta (Lampung) -> Schizostachyum caudatum Bambu cina -> Bambusa multiplex Bambu duri -> Bambusa arundinacea Bambu duri -> Bambusa spinosa Bambu duri kecil (Java, Indonesia) -> Bambusa sinospinosa Bambu embong (Java, Indonesia) -> Bambusa horsfieldii Bambu eul-eul (Java, Indonesia) -> Nastus elegantissimus Bambu gombong (Indonesia) -> Gigantochloa pseudoarundinacea Bambu hitam -> Phyllostachys nigra Bambu hitam (Java, Indonesia) -> Gigantochloa ate >Bambu hitam> mostly used in furniture and building construction
Bambu jalur (Indonesia) -> Schizostachyum longispiculatum var. zollingeri Bambu jepang -> Thyrsostachys siamensis > used as decorative plant Bambu kuning (Indonesia) -> Phyllostachys aurea Bambu kuning (Indonesia) -> Phyllostachys bambusoides Bambu kuning (Indonesia) -> Bambusa vulgaris >Bambu kuning> most commonly use bamboo in daily life, for instance pole, cutlery, cooking utensil, shelter (wall, poles, and roofing), traditional ritual, food container, musical instruments, furniture Bambu lampar (East-Java) -> Schizostachyum zollingeri Bambu legi (Indonesia) -> Gigantochloa atter Bambu lengka -> Gigantochloa nigrociliata Bambu lengka tali -> Gigantochloa hasskarliana Bambu manggong -> Gigantochloa manggong Bambu nitu -> Bambusa amahussana Bambu pagar (Indonesia) -> Bambusa multiplex Bambu peting Bambu santong (Indonesia) -> Gigantochloa atter Bambu sembilang (Indonesia) -> Dendrocalamus giganteus Bambu siam (Indonesia) -> Thyrsostachys siamensis Bambu Taiwan (Indonesia) -> Dendrocalamus latiflorus Bambu tali -> Gigantochloa apus Bambu tamiyang -> Schizostachyum irratun Bambu taris (Brunei, Sabah) -> Gigantochloa balui Bambu toi (Indonesia) -> Schizostachyum lima Bambu tutul (Indonesia) -> Bambusa vulgaris >Bambu tutul> mostly use for furniture due to its character and decorative surface Bambu ulet (Java, Indonesia) -> Gigantochloa kurzii Bambu wulu (Java, Indonesia) -> Melocanna humilis
2.2. Bamboo in Indonesian Custom and Cultural Heritage -musical instrument, especially Angklung (originally known from West Java region) is shake and hit musical instrument, it works as a result of combination between hitting instrument and wind instrument. It plays in-group to characteristic of the bamboo itself that always grows in-group. -traditional housing material for instance traditional Balinese housing, where the poles, the wall -made from the woven bamboo sheet, and the roofing structure made from bamboo, and as basic villager housing that provide fast to built/construct, cheap, abundant, strong and efficient shelter. -floating sea base for the sailor while fishing, also function as temporary shelter while on the sea. They use bamboo because of its strength and its lightness and as bad water absorbent. It is light and mobile therefore it can be moved easily from one place to another place. -ritual material, for instance: A ritual ceremony of the Bontang Kuala Kota Bontang society in Indonesia during their sea celebration, 1. bebalai: a ceremony supplement that made from Bambu Kuning (yellowish bamboo), sea wood, rattan and yellow young coconut leaf to make a house miniature. 2. ance: food container made from Bambu Kuning (yellowish bamboo) 3. pagar mayang: a fence to form a square perimeter made from Bambu Kuning for this ritual purpose. Basically due to the custom, people belief and the geographical nature of Indonesia archipelago, there are so many various sea celebration ceremonies that aims to ask protection from the sea deity/nature deity for abundant fish catching and safety for the sailor while go to the sea. -pipe, water pipe for irrigation -rafts -cutlery and cooking utensil -furniture and domestic tools -storage and container
-space divider, ceiling, made from woven bamboo -weapon -animal traps -handy craft and toys -fan -curtain -etc. Bamboo as Material Beside from its natural beauty, bamboo as material has these characteristics that make bamboo very attractive material in term efficiency and economical point of few: -the fastest growing plant (short grow circle) -substitute for wood -resilience and renewable natural resources -has good economical value -low cost to grow, as no required replanting -can grow in any type of soil -low cost processing, and can be used for any purposes. -do not require nail in term of join -etc. Although its has many advantages as material, there are some disadvantages for instance: -material lifespan could be less longer than wood -more complicated processing and handling compare to solid wood -finishing, mostly for natural touch finishing only, while with wood there are more alternatives of finishing for instance laminating, painting, or combining with other materials- inlet/outlet. -breakable, not suitable for nailing -more fragile compare to wood during the processing.
Bamboo in term of Ecological Design and Universal Design Due to its nature and its characteristic, bamboo can be easily used as a design material. 1. It can be classify as Ecological design material due to these characteristics: -renewable raw material -material that conserve its natural habitat -recyclable material -easily disposable material -low emission and low energy consumption during the processing -environmentally friendly and save 2. While bamboo can be also classified as Universal design material due to these characteristics: -equitability, it can be accessed by everyone regardless their social status. -flexibility, it can be used for many difference application -simple and intuitive, it is a simple material that has inner beauty to discover, from its texture, natural characteristic from each difference type of bamboo, color, and size. Bamboo as future Why bamboo as future? Bamboo as a future material because it has character as: -renewable material (fast growing and short grow circle), -material than can be easily grown, low cost while at the same time has good economical value, -material that can be used for many types of application both domestic and industrial purposes, while at the same time has low environmental destruction both during the processing or at the end of the product life. -material that able as substitute to the wood, while at the same time has low destruction to the environment compare to the excessive use of wood. -a complete material, as almost every part of the bamboo can be used (stem, leaf and its shoots).
-it has strength like wood, it is cheaper compare to wood, but has more applications can be adopted; this will make bamboo as affordable, attractive while at the same time efficient. -material that requires good communication/interaction between the materials itself, the user, and the product that want be created/being used. -material that its inner beauty still not yet totally revealed. Possibility near future application. -musical instrument, for instance recreation pipe organ/bamboo organ or traditional based instrument in difference way. -interior elements: laminate, veneer, floor (parquet), furniture, and lighting -combination with other material as a new product without disappearing its natural character. -daily life necessities (clothing and other sanitary products or high end product combined with high technology available). -wall, floor, ceiling panel (as flat instead curve) -decorative product that has good selling price while at the same time good value as art object (in same period of the China dynasty, there are same artists that able to create this kind of product, but this bamboo art no longer common due to time consuming and cost consideration). -toys for children with disabilities, especially using the texture and possibility able to stimulate the user to interact with the product without any guidance. -good use of bamboo in any daily life application both domestic and public life to reduce air pollution. In conclusion, Bamboo is natural material that always being a good company to human being in their daily activities from generation to generation in human civilization history. It has character that requires good understanding and interaction between the bamboo, the tool (processing tool), the human skill (processor) and the final product they want to create. It is a strong material and at the same times a delicate material that requires a really good care and attention to discover the beauty behind the product (as raw material). Bamboo is a simple material and at the same times a complex one, as it has many function and application from its simple shape.
A material that gives a basic need for human being to survive (food, shelter, and tools) and teaches how to survive in this world (it stimulates the innovative and creative process- one simple single material with many application opportunities). Further reading -www.bontang.go.id -http://gmr.landfood.unimelb.edu.au/Plantnames/Sorting/Bamboos_Malay_index.html -Dransfield S. & Widjaja E. A. (Editors), 1995, Plant Resources of South-East Asia, N.7, Bamboos. Backhuys Publishers, Leiden. -Stover Roger & Stover Hermine, 2000, Bamboo Index, Endangered Species Nursery, Perris, California, USA. < http://www.endangeredspecies.com/B/Names/names.htm > --,The New Book of Knowledge, 1977, Grolier, New York, USA.
4. Light, Colour and Jellyfish.
Light, colour and jelly fish This project will look at the relationship between light and jellyfish, and between light and colour on jellyfish toward jellyfish as an object of art or as art inspiration. In this case is moon jellyfish. Jellyfish, sea-jellies, medusa or Scyphozoa, Scyphozoa comes from the Greek word skyphos: meaning cup and zoon, meaning animal. Jellyfish are made up of 95% water. This makes jellyfish very fascinating object to examine as an object of art or as art inspiration. This huge water contain makes jellyfish almost transparent while on the water, that makes its body very fascinating to observe while drifting in the water, as it reveals soft-line of its body structure and shape only.
The jellyfish drifts with the sea currents as they have very limited movement control toward their body, their rhythmic swimming motion occurs when the muscles pull the body together, reducing the space under it and then forcing water out through the opening. This pulsation rhythm will allow for some regulation of vertical movement. Because jellyfish are very sensitive to light, this vertical movement can be very important, descending during the bright sun and ascending during the dawn, sunset and night. Despite their ability for vertical movement, they are depending on the sea current, tides and wind for horizontal movement. The two transparent layers and a jelly like substance between that formed the jellyfish body, makes jellyfish can be responsive to the light. The body structure of the jellyfish when it washed by light will produce a lighting process that called interference. It is a delicate coloring process on its surface that caused by the interference of light hitting their transparent body.
Light reflected from the front surface
Light reflected from the back surface
Light waves out of step- interfere with each other.
Thin layer of transparent material
Interference of light is a process when the light that coming to the transparent material beside reflected from front of the surface and back of the surface, they also have light waves that out of step that interfere with each other light waves. When these two sets of waves: light that reflected from the front surface and light that reflected from the back of the surface, join up again, they may happen to be exactly in the step with each other. In this case they will reinforce each other and the result is brightreflected light. However if the two sets of wave come back exactly out of step, they cancel each other out, no light is reflected from that
place. Their pulsation rhythm will also help for this interference process, therefore we may see colour wash/dispersion on same part of their transparent body while at the same time we can see only their transparent body shape with no distinctive colour. This interference of light will enforce the existing slightly bluish and pinkish tone of the jellyfish. Depending of the light colour and its intensity we can see jellyfish with difference colour tone. In the ocean, midday with bright sun, we may see jellyfish has bluish colour as the light/sunlight- colour white and the blue sky colour will enforce the jellyfish bluish colour tone. While on the sand or on the water tank we may see jellyfish more to pinkish colour, as the colour base of their body envelope. Besides having interference of light process, due to its body structure transparency, jellyfish also adaptable to the vicinity colour condition. Furthermore, the climate condition and the saline content level factor of the sea also become of factors that generate the dominant colour on the jellyfish. The jellyfish become an object of art due to its shape, movement and colour-light factor that makes the jellyfish can have shape and colour transition while on the move. It is an art inspiration due to its transparency and its irregular movement that very dependent to the vicinity factors: sea current, wave and wind that create an irregular shape and direction from their rhythmic swimming motion.
Bibliography -Aquascope, Tjärnö Marine Biological Laboratory, Strömstad, Sweden, 2000 (WWW) -Jellyfishes and other coelenterates, The New Book of Knowledge (J-K), Grolier, 1977, p.70-75 -Light, The New Book of Knowledge (L), Grolier, 1977, p. 260-274 -Medusa, © 2003, Widianto Utomo, Sea World Singapore, Singapore. 5. The Creative Partnership in the New Made in Italy, Alessi-Sony, New Strategic Business Alliance Scenario.
Alessi-Sony New Strategic Business Alliance Scenario, © 31.05.04 >Background Proliferation of global economy and world business will make the world become smaller in term of distant and connectivity. At the same time world globalization will draw closer the boundary between one and another country and yet make it becomes more ambiguous. As a result, it will make easier and faster than before for people moving from one place to another places to conduct any businesses while together they may have business and production plants offshore both for local or export market in order to cut the production cost while increasing the company earning. Following the rapid development of information technology will allow many businesses can be conducted virtually using the advantages of Internet. It will give opportunity to every business players to make better and efficient business networking for new market opening, better understanding of the local market and better market penetration, yet more organized in term of the company management and organization. As it will be able to cut the organization branch and company operation cost while together will be able to increase the market penetration/share due to new business networking and alliances.
>Aims
Therefore, strategic business alliance between companies should be seen as good opportunity to built business network and new market share penetration for both companies benefit. The aims of Alessi-Sony New Strategic Business Alliance scenario is to look at the opportunity lay ahead from the Alessi and Sony collaboration. To examine how this cooperation may interest and benefit for both companies in term of market share, and the companies portfolios beside the capital gain from this new market opening. To define the best possible new company structural organization and management for this collaboration and hopefully at the end both companies supposed not only get benefit from their new collaboration and together will have stronger brand image for their existing company brands in the new market- where the new alliance market established and penetrated.
>Introduction >> Alessi, Italy The firm was founded in 1921, when Giovanni Alessi Anghini set up a plate turning workshop with a foundry at Bagnella in Omegna.The materials employs were nickel-silver and brass, used both in the pure state and later on electroplated with both nickel, chrome an silver. The first articles manufactured were coffee pots and trays, which soon were followed by a very large series of accessories for the table service. In 1928 the firm was transferred to Crusinallo on a ground crossed by a stream providing electric power: in the same place located at present the factory occupying an area of about 31.000sqm. In 1930 a pressing department was set up operating side by side with the traditional turning process, which it gradually replaced. In 1938 began the experimental work with the stainless steel which after the interruption of the Second World War, gradually replaced in the mass-production silver plated brass (1950) and then chrome-plated brass (1954). At present the production is grouped under the trademarks Alessi (mass-production, mainly of stainless steel) Officina Alessi (small or middle series production in difference metals: silver, nickel-silver, titanium, brass, stainless steel, iron, tin-plate). Tendentse (porcelain). (Alessi, Production Year Book 1969, F.A.O spa, Crusinallo Italy, 1996). Consideration to use Alessi to represent Italian design that may be beneficial from this new business model:
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Alessi have long history in term of Made in Italy design, and have cultural emotion that embedded with the design they produced. World wide familiarly known, and could be presence at most of the family home for generation. Alessi is identical with Made in Italy in term of design and craftsmanship. Have good range of products. Alessi may get better market penetration/market share by having this alliance while at the same time be able to open new market especially home lifestyle technology related design. And at the end they will be able to reach more consumers and may be able to know and serve their clientele better.
>> Sony, Japan The design-minded company- Sony is frequently described as a design minded company. In the 50 years since Company’s founding, Sony has developed many revolutionary new products. Sony’s brand image today is based on the essential elements found in each product-high quality and reliability. And, there’s one more very important reason Sony enjoys super brand imageproduct design. Do what has never been done before. Always stay one ahead. These expressions have underscored our corporate philosophy since the beginning, and have always represented the backbone of Sony’s design philosophy of building high-performance, easy-to use, beautiful products with a distinctive Sony flair. This is philosophy-indeed the policy-behind a long line of uniquely attractive Sony designs. (Sony Design, Sony Corporation Creative Center, Sony Corporation, Japan, 1997). Consideration to use Sony to represent Japanese design that may be beneficial from this new business model: -Sony has long establishment in Asia home entertainment market, and in the world. -Sony can be identical for innovative entertainment products from Japan. -It may be seen as Made in Japan, due to its significance share to the Japan everyday lifestyle and its unique value. -Sony may get better market share in term of new enlargement of EU while at the same time can provide better innovative high tech design according to the EU market especially and to the rest of the world in general. >New Made in Italy
The new Made in Italy business model is a new definition for the Italian companies that producing beautiful and well made objects of design products that able to speak out and define clearly its position in Italy/Europe particularly and the rest of the world in general. New Made in Italy should become new standard and have strong statement for good quality design that can serve everyone from every layers of the society yet should be able to anticipate counterfeit Made in Italy design by using new business strategy. Made in Italy could be products that made in Italy or overseas with Italian design origin by Italian companies or in alliance with other companies when producing the goods, while together using Made in Italy design and quality standard in order to produce the goods is necessity. >>Alessi-Sony Alessi-Sony is a new virtual business alliance between Alessi-Italy and Sony- Japan. The new company alliance will focus on the new product market: home entertainment, household/appliance product, lifestyle product, and smart home personal product varied from their existing new products. New product ranges that has Made in Italy in term of design quality, craftsmanship and taste while at the same time embodied with high- smart- innovative- technology. It could become a new statement and standard for good design and good living/ lifestyle that has a right blend of good design and innovative smart technology. A new design ranges that has beauty and at the same has inner beauty. This virtual business alliance will consist of Alessi directors and staffs positioning in Italy and Sony directors and staffs positioning in Sony headquarter in Japan with supporting directors/staffs from their brand office in Europe. These both directors and staffs from Alessi and Sony will engage virtually in this virtual business environment to manage and to run the Alessi-Sony business. Due to time differences the business can be managed 24hrs during the business day means the staff both Alessi and Sony also have flexibility to engage in this business both from home, office or from anywhere in the world. The Alessi-Sony management will take care of:
1. Organization, The company management in term of organization, production, market and maintained the good flow of communication and works from both companies in order to make sure this alliance will be effective, efficient and profitable for both parties. 2. New Market Research, Searching and opening new market for their business while at the same time understanding the customer market segmentation for better market and business penetration. 3. Branding, This office will create and maintain the brand image and the corporate image, oversee and then applied to the design policies, and at the same time must be able to communicate clearly to both companies in order the new brand image can flow and stand as expected and agreed from both parties. At the end, this office should be able to ensure the brand can be accepted and then embraced to the broader community and be able to become a new brand standard for good quality design and product for their everyday lifestyle. 4. Strategies, These are including market strategies, customers segmentation target that able to cater for various type of customers in term of taste, lifestyle, need, and budget (e.g., creating difference types of products according to difference customers social status through the design, material and product and yet the good quality standard keep maintained), marketing policies, current design/trends, production, environmentally sound production-recycle policies and distribution. Branding and image creator strategy, to create image that easy to understand, clear, and always will be remembered as a good product quality-design and then use them on regular basis (penetrating and building gradually to everyone mind/perspective regarding the final product while encouraging the customers not only to buy, use but also to love the product and then become a loyal customers). 5. Company Policies, Company policies will define the rule of each director from both companies in order the business alliance can run smoothly and effectively. Company policies that is regarding capital source and spending policy.
To manage both companies agreement in case of differences/dispute and the solution that may be taken. The company aims and goal direction. Customer satisfaction and final product objectives from the customer’s point of view perspective in order to understand the product that will be produce/in production can be anticipated to fulfill the customer expectation and at the same time can educate the customer to buy- use and then love the new products/brands. 6. Innovation- Future Outlook Policies, Forecasting for innovation- future outlook research for next 5-10 years, and 15-25 years range. This will make the company always stay ahead from the market competition and it will make them become very competitive one. To innovate means dare to create and enter new market segments first and be able to create new product ranges. And at the same time be able to educate the customers to involve, embrace and then love the new lifestyle they have created. 7. Capital Management, The Alessi-Sony office will manage the capital flow and to raise the fund, looking for the new funding source and manage the spending. Managing and reducing the fund expenses while at the same time increasing the earning. Funding source can be from both companies at the equal portion and at the same time they may be inviting investors from outside the alliance. This third party fund will be able to become new funding source for the company, it could be from the new share both independent individual investors or private institutional investors. Additional funding can be raised from product licensing or from occasional limited edition production. 8. Copyright/ Intellectual Property Policies, The management office should be able to keep the copyright in order and respected by others, both competitor company and individual. They should be able to manage and solve for any copyright/intellectual property infringement that may occur through the appropriate legal system. Alessi-Sony- from Alessi workflow management. 1.creative design
The Alessi team will take the main role in term of design, this including design concept, design process, final design and for the design research and development. While the Sony team at this creative design stage may give input and feedback for the final product feasibility and technicalmechanical related issue only. This creative design stage means the Alessi team should recognize and understand many difference types of market and segment Alessi-Sony want to enter including the socio-cultural issues, as they now longer designing for Italian or European market but also for the rest of the world. The existing Alessi network/offices or Sony network/offices around the world can become abundant source of information for their design research. As they do need good reliable local source to understand the local culture and custom well. This creative design department should be able to work independently and focus on Alessi -Sony not for Alessi. The work culture should be the same but the taste should be for Alessi-Sony, therefore the final product should be defined as Alessi-Sony style/image not Alessi even they working for the same company. 2.production plants (casing) The initial product test or prototyping process can take place at the Alessi in house design development workshop. While the production stage can be took place at the Alessi factory either inshore or offshore both in their group companies or local partners (subcontractors both partially owned by Alessi or independent company) depending on the market where the product will be distributed. For instance for Italy or European market the production plant takes place in Italy or Eastern Europe region, while for Japan or Asia Pacific market the production process takes place in South East Asia region. For China and USA the production plant takes place in China. The main consideration to take production plants in various places is for easy access market distribution, penetration and final cost. It is very important to keep balance the cost management at this stage in order to keep the company balance sheet stay on black. As not always place with cheap labor has cheap establishment cost or has abundant material ready to be used. For instance, China may have cheap and abundant labor force, but there are some hidden problems that may arise later on such as risks of copyright right violation, unpredictable labor cost dispute, high cost of shipment or security problem during shipment process. To solve these problems and at the same time to use the potential benefit that may exist in China market, considering the huge amount of potential new customers in the China due to its population and their emerging strong economyconsumerism, there is one possible solution which is having reliable local partner as subcontractor. They will take care the
production under the Alessi local office (China or Asia office), as they are only producing the part of the final product, the design violation will be avoided from the early stage. 3.marketing& distribution Speaking the same language and be able to read the customers mind. The local Alessi office/existing network in Italy/Europe will take care the Alessi-Sony marketing in Italy and the rest of Europe. It is very important to understand the market behaviour and custom from the local, in this stage the role of existing Alessi-Sony will be very important as beside penetrating the existing market they also building the stronger brand for both Alessi and AlessiSony product ranges. However at this stage they no longer on the strategy planning stage, as the marketing strategy will be under the Alessi-Sony Management team. The local office/network will become like an arrow as they will become the point that has direct contact with the end users. Alessi-Sony- from Sony workflow management. 1. technical/future technology out look The Sony team will work for the technical/future technology outlook, and to look after the product feasibility from the mechanical point of view. And be able to apply the latest technology and possibility technology to the design. 2. production plants (mechanical) As on Alessi part, Sony part to do the mechanical part can be took place both in their inshore or offshore plants for cost efficiency reason. 3. marketing& distribution As Alessi part, but Sony will take care for Japan, Asia-Pacific and the rest of the world for existing office consideration. Alessi-Sony- managed under Alessi-Sony virtual business management 1.final assemble
Final assemble for Alessi-Sony will take place in the nearest place that connected the Alessi production plant and Sony production plant. This final assemble stage will be overseen by the Alessi-Sony management office directly to ensure the final product quality has fulfilled their corporate design policy. 2. Alessi-Sony, Made in Italy Alessi-Sony, Made in Italy is the final product that meets all Alessi-Sony corporate image guidance and requirement, therefore the final design must already meet with the new Made in Italy definition. It is Made in Italy because the design was created by Italian company regardless the other company contribution in order to produce the final design and the location when the product manufactured. 3.packaging & advertising Alessi-Sony management office in order to create, built and maintain the image of the brand they required to create the strategy and policy regarding the packaging and advertising which is including the design for each designate market. The creative design process may occur inside the Alessi creative team for Italy and the rest of the Europe and the same case occur for Japanese, Asia-Pacific, and USA market where the Sony creative design team will take care of this process. However the final design for each designate market segment should be returned to the Alessi-Sony management office.
<Alessi-Sony Management Organisation Scenario> >Conclusion The creative partnership in Made in Italy is new business partnership model between an Italian design company with others design company in order to create new strategic business alliance and to have bigger market share in the business network and yet have better market penetration both in Italy or outside Italy. The new alliance will create new market, new product segmentation, new product ranges, new customers, better corporate strategy, better and bigger market distribution/penetration, technology-design sharing for benefit of both companies. The new alliance will make the new company have better understanding of the market therefore the new alliance will make them more competitive in term of business player and at the same time will make them will have stronger capital due to new market opening, new segmentation while at the same time they do not longer required to spend big establishment capital for the start up company as they using their existing source for the new venture. Another positive impact from this alliance is the new brand of the new alliance will indirectly will support and create stronger brand image for their existing brands. >Bibliography: - Alessi, Production Year Book 1969, F.A.O spa, Crusinallo Italy, 1996 - Sony Design, Sony Corporation Creative Center, Sony Corporation, Japan, 1997 6. Transit Space: nomads mobile place. An urban nomads lifestyle evolution
Transit Space: nomads mobile place, An urban nomads lifestyle evolution. © 21.08.2004
Index I. Introduction of transit space. II. Urban Nomads, the concept III. Transit space: nomads mobile place 1.City as empty space- mobile place 2.Transit spaces- transitional place 3.Exchange place, redefining the city 4.Urban nomads lifestyle evolution. IV. Epilogue. V. Bibliography. II. Introduction of transit space. What is transit space? In order to give an idea of what is transit space in term of spatiality context, we will look at on brief definition of space itself, what is space and place in relation to the transit space. A place (lieu) is the order of things according to which elements that are distributed in relationships of coexistence. Therefore it excludes the possibility of two things being in the same location (place) at the same time, based on the law of the proper rules in the place. The elements taken into consideration are beside one another, each situated in its own proper and distinct location that defines. A place is thus an instantaneous configuration of positions and implies an indication of stability. While, a space (espace) exists when one takes into consideration vectors of direction, velocities and time variables. Therefore space is composed of intersections of mobile elements where is assemble of movements deployed within. Moreover space occurs as the effect produced by the operations that orient it, situate it, demoralize it, and make it function in a polyvalent unity of confliction programs or contractual proximities. Space can be defined as a practiced place for instance the street that is geometrically defined by the urban planning is then transformed into a space by walkers.
Transit space is a metaphor for new urban spaces: forerunners of globalization processes, and laboratories marked by a new extent of sudden and rapid changes, uncertainties and insecurities. When cities becoming transit places it will then makes the new definition and change to the urban space where flexibility and mobility become key qualities. It will then will reshape and shift the relationship of space and society as the consequences. Where at the same time new spatial orders with a transnational range are being superimposed on the familiar territories lines. It will then create new blur territory from existing the spatial border. III. Urban Nomads, the concept Definition of urban nomads: urban nomads are a new society definition for urban society that has put bigger portion of mobility in their daily lives. While the mobility term itself in this society means: they can work anywhere, anytime regardless the space and time frame limitation, as their space have integrated with themselves (both time and spatially) through integrated wearable mobile computer or communication enhancer. It will allow them to live, stay and move from one place to another place easier than before (using concept: move, plug, unplug and play), and can easily adaptable to the new society or space (social community and spatial boundaries). This society then means how the definition, the impact and influence of urban nomads toward their own body, personality, life, behavior, lifestyle and then grow to the bigger community outside their body (family and friends relationship) to the local society (interaction) then toward the country where this community live and at the end to the global society. It is not only interpersonal relationship among urban nomads themselves but also in term of socio-culture, economics and spatial where they move, live and interact. In term of socio-culture, how this community will interact between one and another, and how they will give a new definition to themselves as a social creature. How the culture will be reshaped as a result of their community mobility and un-defining space and time where they belong.
In term of economics, the circle of economics movement will go faster, micro and macro economy both in local and global context, as now they are only trafficking data (digital data transmission) instead real money for conducting business. For local economy for instance, the use of virtual money instead real money, as with the integrated devices on their body now they only require doing data exchange or data transfer instead the real physical exchange for any transaction (real or virtual transaction). This data may contain personal data replacing function of passport or others ID do, medical record, crime record, educational record, or fund/wealth record, will be stored on a special device that integrated to their body. This device will enhance and become complement to the existing natural personal identifications: fingerprint, iris pattern or DNA. The data that stored on the special device that integrated to their body will become a new part of the body (to form as whole) and the user lifestyle rather than just as additional helper devices. To accommodate the device to the body to become a part of the whole, it will use the body heat/body movement, blood pressure and solar cell to operate the device. And the reason to use internal human body energy are: to reduce the movement limitation, to give total freedom to move, plug/unplug and play anywhere- anytime capabilities and to reduce unnecessary weight of the battery that should be carried to operate the devices. And in term of spatially, urban nomads can move from on place to another place easily without necessarily to built new personal space (including work space). The new personal space will enhance the existing natural space/personal bubble but not replacing. As when they move to a new place they will be immediately able to build their new space (in term of personal identity, they can plug and unplug the data from one place to another from public exchange control portable port and become a local within seconds). The space now also means unframed time; therefore they can control where they will move, life and work regardless space and time limitation. In this case, how urban nomads will redefine their urban landscape structure and its relationship with them. Urban nomads means new definition for integration of spatiality (space where they life, work, play and interact with others), time (time frame where they life within), their relationship between their body and the outside world (the way they move, transporting from one place to another), their identities (personality) and their body to form a new lifestyle.
In conclusion, urban nomads definition is a new urban society where the integration of high technology, spatially (both time and space), mobility and independent lifestyle that has become a personality. The city. Information and communication technology (ICT) that in the past years has rapidly develop and slowly will penetrate the whole system of human life organization and then at the end will reshape the urban system both in term of structural and spatially. It will be no longer just a wired city but as a city full of invisible bubble of information and communication wave. a. The Society 1. New city, new society. New urban landscape system will redefine how people interact with others, how they will socialize, work and live. It will also reshape the existing culture, religion and tradition in harmony with a new era of human civilization. The new city landscape and the integrated digital technology (including Information and Communication Technology) embedded on its essence, will make easier for human connection and interaction with others, virtually or in real time. They can work and conduct any business meeting anytime and anywhere whenever they do like. They can travel and live wherever they want to colonize permanently or temporarily. At the end, the city will become a large digital data exchange or communication center or invisible enclosure for anyone regardless where they located (in the building, on the street, in the station for any activities may they do). 2. Socio-culture, religion and tradition. Although with the new city system will make human being able to move faster, work more efficient, more independent, and make possible to interact with other more efficient and easier, at the same it will make them more separated from others as social creature. 3. New Economy. Being digital society also means emerging new economy in the community.
As economics play very important role in the every aspect of human being life, therefore with the transformation from being real to being digital, like or dislike people will transform from everything that real to digital (as data, that is able to carry everywhere they go without afraid of being lose or being left at home). The new economic then will be able to reshape the new urban landscape from security and freedom of move in the city point of view. Because no real money, no one will try to get others property as the data on the integrated smart gadget will no longer have function and have value after removed from the original user. b. The Way People Move The transport system will follow up with the new urban landscape and its system change. It will become more efficient, fast, cheap and less energy waste. There are two types of transport: 1. Public transport This including underground mass public transport, train and bus that connected city and its suburbs. 2. Semi public transport. This type of transport will replace the function of private car. Mobile Cell (modular car, using concept rent and go) for example is a type of this type of transport (this similar type of car currently already available). IV.
Transit space: nomads mobile place Transit space is a space where two or more domains intersect and using this space as an extension space of their area and using the space as transition and connecting hub to another spaces that intersecting. In order to give a good perspective of what is transit space, we may be look at the possible development order of the transit space creation process. 1.current stage of transit space.
2.redefined transit space as a result of the development of the community needs and movement. 3.the final possibility scenario of the transit space development.
1.current stage of transit space. Currently transit space is a transit point that connecting one place with another to form movement network. One transit point will be function as midpoint of two or more transit points to facilitate the designated journey.
One needs to pass transitional network linkage by using any definition of transport devices in order to reach another transit points. In this case mostly land transportation device considering the transit point in this case is land base transit point. May be in the near future the transit point is not restricted to the land base only but can be in any definition of transit point for instance on the sea or in the sky. .
2.redefined transit space as a result of the development of the community needs and movement. In further scenario of the transit space development, the transit point will be grown to transit space and transition space.
This development where two or more transit points will draw closer and intersect with one another to share and exchange their activities with others. The intersection of these two or more spaces will create bigger area that later on will redefine the definition of transit space. In term of spatiality now the transit space will no longer as a point or movement hub from one place to another but now has grown as space where people will be able to life, to share, to move from one place to another and becoming a local while at the same time creating new community in the newly created space. Gradually this process will take one space and another as a one single bigger place.
3. the final possibility scenario of the transit space development The final development of the transit space will create a bigger community concentration around the transit space where new socioculture life will be created along with the space extension and intersection among the transit points.
By the intersection of the one transit space with another it will create a new bigger area where people can easily move from one place to another. The border between one with another point or space will slowly become invisible. The existing border that separating one place with another both politically and socially as a place will slowly become obsolete. People can move from one place to another place freely, the concept of this movement is urban nomads lifestyle. Where one can move from one place to another and become local at the same time using plug and unplug concept. It could be as a new place where socio-culture exchange can occur both temporary or permanently. The new space connectionexchange-and transition will then recreate- redefine the definition of the space itself, the movement that create these spaces and at the end the definition of the users/the community that lives within this area/process. At the end the transit space will become a new public space for the community that pass by and live within this place. In this case people who has ability to move freely from one place to another will have own individual digital biometric smart ID as plug-unplug devices. It will allow them to communicate with the new area while at the same time in case or emergency the local authorities can access or communicate with them via satellite –GPRS capable. 1.City as empty space- mobile place In further extend in term of spatiality we can redefine a city as transit space. At the beginning a city is an empty space, a space that has distinctive border, self-ruled and its own socio-culture community. It will form as individual entity and sovereign area. In later development where people and their need growing their self-fulfillment may no longer adequate therefore they need another source in order to fulfill those need. This will lead the movement of people from one place to another to seek- create and then develop those needs and at the end it will create new opportunities. Opportunities to share-exchange and then cooperate with others to fulfill each other needs.
Unconsciously this movement will create the initial development of linkage building from one to another cities. Further development will create and reshuffle the city center as vocal point to disperse points, this where one city become a transit space of another cities. The limit of the city will then become a transportable limits-metaphorical where one city with another will have seamless transition and connection. The city will become a mobile place where at the same time it becoming a transit space as a result of the city boundary blurred and its linkages with another cities become less and less distinctive. 2.Transit spaces- transitional place Transit space is place that has defined as exchange or transfer hub from one place to another. In its development the transit space will become transitional place from one space to another. Transitional place is place where the exchange-share-dialogue between one space and other spaces occurred and is a place where the new development as a result of the exchange-share during the transit time will emerge as new place where the distant between one transit point and another transit points will come closer and emerge as a bigger borderless movement space. 3.Exchange place, redefining the city. When the transitional place occurred and developed in any transit point that linkage with others transit points, I will then become exchange place. This kind of space will become a new public space where people can move from one place to another without any restriction. The development of exchange place that spread over an urban area slowly will be redefining the city definition. The cities will no longer have distinctive border as it used to be, as they now will have seamless connection/linkage between cities. At the same new culture- lifestyle will grow from any single exchange points. It means the existing socio-cultural identity will disappear- reemerge and blend with new development of socio-culture as a new universal civilization. The city will have no longer its own identity, as it now may become a small part of bigger one. It will interconnect-interlink with others cities to form larger space network, that connecting seamlessly one place to another. 4.Urban nomads lifestyle evolution.
By the development of the transit space in parallel with the human civilization development due to various factors, for instance information technology, mobility, lifestyle changes and cooperation inter human being that now not only in smaller area but has grown to bigger scope- transnational. As a result of this transitional place formation, slowly it will redefine-reshuffle-reshape the human being lifestyle in the urban area known as urban nomads. The place where they live will redefine the way they live, work, move, communicate, inter human relationship, interact with their vicinity and the way they define themselves as a person. They will become an independent individual that no longer attached to single area but as individual as part of a bigger network, where they can move, stay temporarily or permanently, live, work and interact with others without any restriction. New urban nomads home/personal shelter structure can be defined as invisible bubbles, each bubble serve as three major human life activities; a. Living: social activities, inter human relationship, b. Working: productivity that related to the life fulfillment. c. Resting: recreational activities, resting. Every bubble will intersect and blending together as a new lifestyle, which emphases on human mobility. This newly creation of bubble will attached to wherever they move and it will allow them to attach-detach easily with the new place they visit or intersect and then emerge as a bigger bubble with another personal bubble. Therefore the urban nomads lifestyle will transform from permanent emotional place linkage to attached invisible emotional space, that means no matter where they are they can create their own emotional space without any place restriction. In relation to the transit space, the mobility and their embodied capability will allow them to enter, intersect, and then embrace with the new space when they passing through as this process will push over the existing visible boundary of a city to become invisible boundary and then emerge and blend seamlessly with others city to form bigger transit space.
V.
Epiloque. Transit Space: nomads mobile place, an urban nomads lifestyle evolution is a study of possibility how a transit space will redefine the definition of city as a center to a disperse points and its relationship to its habitants and its relationship with another city as a result of their linkage. How the city will be then redefine as a result of the movement that occurred between one with another cities. And how the habitants of those cities then will redefine their lifestyle in parallel with the city development. This study will give an idea how the space will look at and how it will affect the lifestyle of its inhabitant.
VII.
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-Paul Virilio translated by Mark Polizzotti, Speed and Politics from an essay of dromology, Foreign Agents. -Muecke; Textual Spaces, Introduction, p.1-18. -Agamben; Taking place, principium indivuationis from the inoperative Community. -Kenneth Frampton, Toward a critical regionalism: six points for an architecture of resistance from The Anti Aesthetics, p.16-29.
