2nd ebook2000-2004

Page 23

3. Ego EGO= (n) self. EGO design idea was based on the theory of independent that interdependent, as parts that will form the whole. Each product is independent that has its own character and function, while at the same time it dependent to other. Together with others they will form a new functional lifestyle/health product (whole). Base on the idea of being self, self-contain and self-fulfillment, EGO will accomplish men's daily lifestyle/health care on one compact product. EGO accommodates his body health/care and lifestyle need, as EGO= adaptor, plaque remover, shaver, body and health care liquid, and SMS/organizer loader. It designed to accommodate everyday, anytime, anywhere, and anyone lifestyle from its portable and stylish design as the whole (materials and colors combination range being used). The EGO compact shape and its materials were chosen for rough use and for any environment (land, sea, or the sky). While its compactness, its design interface and its ergonomics shape will make it easy and comfort to use or to carry, while at the same time it become a new statement of personal independence. The EGO and its packaging were made from the materials that comply with environmental high grade recycling.


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