OPEN Maria Alattas Fleur Arkell Will Hibbert Serge Howie Cat Macauley Lawrie Miller Dina Schofield
OPEN
24/03/17
OPEN OPEN
24/03/17
OPEN
OPEN
OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN OPEN
24/03/17
OPEN OOOOOOO OOOOOOO OOOOOOO OOOOOOO OOOOOOO OPEN
24/03/17
OPEN
OPEN
24/03/17
OPEN OOOOOO O O O O O OOOOOOOOOOOOO OOOOOOOOOOOOO OOOOOOOOOOOOO OOOOOOOOOOOOO OOOOOOOOOOOOO OOOOOOOOOOOOO OOOOOOOOOOOOO OOOOOOOOOOOOO OOOOOOOOOOOOO OPEN
24/03/17
OPEN
O O O O O O O O O O OOO O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O O OO O O OO OOO O OO O OO O OPEN
24/03/17
OPEN
24/03/17
OPEN
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OPEN
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OPEN
24/03/17
OPEN’s branding explores the tight and cramped contact within public space. As well as public spaces being OPEN, they more often than not are very crowded, especially when holding a particular event. We have shown this through the geometric shape of a circle which on a denotative level represents the public space with the symbol of movement or the viewer placing themselves inside the circle. This is down to the connotations of a wheel and the feeling that the circle can perhaps be interpreted as an impulse toward the centre or a search for something. As we trying to communicate deliverables within everyone’s work we have looked at half toning which is used within screen printing, which is one of the main methods that will be used. Half toning uses repeat pattern of circles which can be quite visually compelling but reminds the viewer of the exhibition. Black and white was chosen as there is no consistent theme within the exhibition, as the work will be varied presenting a mixture of colour. As student’s prints will be at least two tone colour we have used the opposite in black and white to be neutral against the vibrancy of the traditional prints. Helvetica is also chosen due to its neutrality, OPEN placed in bold with tight tracking to again represent limited space.
OPEN
24/03/17
OPEN
24/03/17
OPEN
24/03/17
OPEN
24/03/17
OPEN
24/03/17