The modern Olympic Games exist as one of the most prolific mega-events in global culture, heralding proclamations of peace,pan-unification, and sodality. Rio de Janeiro, Brazil, the first South American city selected to host the Olympic Games, has prospered and developed economic stability over the last decade, boasting the second highest GDP in the continent, and experience, having hosted the 2007 Pan-American Games. However, Rio de Janeiro is at a crucial standpoint as it hosts back to back mega-events (2014 World Cup and the 2016 Olympic Games), where assuming the role of sponsor city could potentially lead to a flourishing or inversely lead to the downfall of this advent city. Rio de Janeiro has now become a host city which is tasked with the mitigation of its characteristically dense fabric, communities, and regional identity and the demands of Olympic infrastructure as well as the legacy and branding of the Olympic Rings.