Client Project
Harvest Urban Market Rebranding
Deliverables L ogo Style guide Stationary system Under construction window graphics/teaser campaign Final window signage and street banners Shopping bags Uniforms Seasonal signage In-store signage Advertising William Salit Design 4612 18th Street San Francisco, CA 94114 V 415-558-9215 F 415-558-9024 E wm@wmsalitdesign.com
wmsalitdesign.com
Harvest Urban Market, an established Castro neighborhood favorite, requires rebranding as they grow into their second location in SOMA.
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Original logo reflects Harvest’s health-food store origins
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
The new SOMA space
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Logo exploration
Harvest Urban Market
Harvest Urban Market
(ARVEST HARVEST URBAN MARKET
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
The Logo
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Logo variations
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Business cards 'ILLES $ESAULNIERS 'ENERAL -ANAGER GILLES HARVESTURBAN COM 3 / - !
TH 3TREET 3AN &RANCISCO #! V F
$ARREN !UBIN 0RODUCE -ANAGER DARREN HARVESTURBAN COM
$ARREN !UBIN 0RODUCE -ANAGER DARREN HARVESTURBAN COM
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WWW HARVESTURBAN COM
*OHN 3ARMIENTO 3TORE -ANAGER JOHN HARVESTURBAN COM
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WWW HARVESTURBAN COM
WWW HARVESTURBAN COM
!NDREA -ANGAN &OOD -ANAGER ANDREA HARVESTURBAN COM
INFO
HARVESTURBAN COM
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WWW HARVESTURBAN COM
WWW HARVESTURBAN COM
WWW HARVESTURBAN COM
!NDREA -ANGAN &OOD -ANAGER ANDREA HARVESTURBAN COM
INFO
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Case Study: Harvest Urban Market
William Salit Design
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Harvest Urban Market Rebranding
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Letterhead and envelopes
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4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
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WWW HARVESTURBAN COM
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Teaser construction signage
your urban market coming soon
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Teaser construction signage
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Final window signage: films
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Final window signage: banners
HARVEST URBAN MARKET
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
HARVEST URBAN MARKET
HARVEST URBAN MARKET
Case Study: Harvest Urban Market
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C l i e n t P r o j ec t
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Final window signage: banners
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Final window signage
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Final window signage
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Final window signage
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Final window signage
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Shopping bags
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Uniform
&2/.4 hHv IS v TALL PRINTS WHITE VERY SOLID COVERAGE #ENTERED AS SHOWN ARROWS DO NOT PRINT
"!#+ TEST IS v WIDE PRINTS BLACK #ENTERED AND POSITIONED AS SHOWN
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Uniform
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
In-store signage
SANDWICHES MADE TO ORDER
; BREAD =
; MEAT =
; EXTRAS =
ALL CHEESES ADD AVOCADO ADD ALL MEATS ADD
WHEAT POTATO ROSEMARY RYE FOCCACIA ROLL
; CHEESE =
SWISS CHEDDAR BRIE FRESH MOZZARELLA
; VEGETARIAN =
MARINATED TOFU HUMMUS SOY RIBS EGG SALAD
TURKEY TUNA SALAD CHICKEN SALAD HAM ROAST BEEF SALAMI PROSCIUTTO MORTADELLA
; CHOICE OF =
GARLIC AIOLI VEGAN LETTUCE TOMATO RED ONION DIJON HONEY MUSTARD AVOCADO
; PANINIS = ROASTED RED BELL PEPPER GOAT CHEESE W BASIL PESTO HAM CHEESE TOMATO PROSCIUTTO FRESH MOZZARELLA ARUGULA SUNDRIED TOMATO PESTO TURKEY SWISS CHEESE ARUGULA W GARLIC AIOLI
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Holiday/spring banners
FRESH
FESTIVE
COOKIN
HOLIDAYS HOLIDAYS HOLIDAYS
CATERED
READY
HOLIDAYS HOLIDAYS
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
COOKED READY TO GO Case GOOD EATS Study: Harvest FEAST GOOD TO GO
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Urban Market
Advertising
7(%2% 3/-! 3(/03 &/2 ! &5,, "!3+%4
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Advertising FRESH ORGANIC PRODUCE CAFĂ? BAKED GOODS 4HE NEIGHBORHOOD MARKET PREPARED MEALS YOU VE BEEN WAITING FOR . % 7 3 / - ! , / # !4 ) / . ˆ / 0 % . 4 ( ) 3 * 5 ,9 7E CAN T WAIT TO SEE YOU IN OUR NEW 3/-! STORE
FRESH ORGANIC PRODUCE CAFĂ? BAKED GOODS PREPARED MEALS
"RING THIS CARD AND HAVE A &2%% CUP OF HOUSE COFFEE ON US
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TH 3TREET 3AN &RANCISCO HARVESTURBAN COM
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William Salit Design
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v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Outcome: A well-reviewed, popular, successful expansion
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding
Outcome: A well-reviewed, popular, successful expansion
4612 18th Street San Francisco, CA 94114
William Salit Design
v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com
Case Study: Harvest Urban Market
C l i e n t
Harvest Urban Market
P r o j ec t
Rebranding