Case study: Harvest Urban Market

Page 1

Client Project

Harvest Urban Market Rebranding

Deliverables L ogo Style guide Stationary system Under construction window graphics/teaser campaign Final window signage and street banners Shopping bags Uniforms Seasonal signage In-store signage Advertising William Salit Design 4612 18th Street San Francisco, CA 94114 V 415-558-9215 F 415-558-9024 E wm@wmsalitdesign.com

wmsalitdesign.com


Harvest Urban Market, an established Castro neighborhood favorite, requires rebranding as they grow into their second location in SOMA.

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Original logo reflects Harvest’s health-food store origins

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


The new SOMA space

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Logo exploration

Harvest Urban Market

Harvest Urban Market

(ARVEST HARVEST URBAN MARKET

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


The Logo

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Logo variations

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Business cards 'ILLES $ESAULNIERS 'ENERAL -ANAGER GILLES HARVESTURBAN COM 3 / - !

TH 3TREET 3AN &RANCISCO #! V F

$ARREN !UBIN 0RODUCE -ANAGER DARREN HARVESTURBAN COM

$ARREN !UBIN 0RODUCE -ANAGER DARREN HARVESTURBAN COM

3 / - !

TH 3TREET 3AN &RANCISCO #! V F

TH 3TREET 3AN &RANCISCO #! V F

# ! 3 4 2 /

-ARKET 3TREET 3AN &RANCISCO #! V F

3 / - !

# ! 3 4 2 /

-ARKET 3TREET 3AN &RANCISCO #! V F

# ! 3 4 2 /

WWW HARVESTURBAN COM

*OHN 3ARMIENTO 3TORE -ANAGER JOHN HARVESTURBAN COM

-ARKET 3TREET 3AN &RANCISCO #! V F

WWW HARVESTURBAN COM

WWW HARVESTURBAN COM

!NDREA -ANGAN &OOD -ANAGER ANDREA HARVESTURBAN COM

INFO

HARVESTURBAN COM

3 / - !

3 / - !

3 / - !

TH 3TREET 3AN &RANCISCO #! V F

TH 3TREET 3AN &RANCISCO #! V F

TH 3TREET 3AN &RANCISCO #! V F

# ! 3 4 2 /

# ! 3 4 2 /

# ! 3 4 2 /

-ARKET 3TREET 3AN &RANCISCO #! V F

-ARKET 3TREET 3AN &RANCISCO #! V F

-ARKET 3TREET 3AN &RANCISCO #! V F

WWW HARVESTURBAN COM

WWW HARVESTURBAN COM

WWW HARVESTURBAN COM

!NDREA -ANGAN &OOD -ANAGER ANDREA HARVESTURBAN COM

INFO

HARVESTURBAN COM 3 / - !

3 / - !

TH 3TREET 3AN &RANCISCO #! V F

TH 3TREET 3AN &RANCISCO #! 4612 18th Street San Francisco, V CA 94114 F v 415 558-9215

Case Study: Harvest Urban Market

William Salit Design

F 415 558-9024 # ! 3 4 2 / C l i e n t E wm@wmsalitdesign.com -ARKET 3TREET P r o j ec t W wmsalitdesign.com 3AN &RANCISCO #! V F

Harvest Urban Market Rebranding

# ! 3 4 2 /

-ARKET 3TREET 3AN &RANCISCO #! V F


Letterhead and envelopes

TH 3TREET 3AN &RANCISCO #!

3 / - !

TH 3TREET 3AN &RANCISCO #! V F 4 5 6 % * 0

UI 4USFFU

4 B O ' S B O D J T D P $ " 8 * - - * " . 4 " - * 5 % & 4 * ( /

,

XN!XNTBMJUEFTJHO DPN

+0# /6.#&3

X )BS WFTU *%

$-*&/5

(JMMFT %F 4BVMOJFST

$ 0 / 5" $ 5

(JMMFT %F 4BVMOJFST

% "5 &

7&34*0/

1" ( &

&OWFMPQF

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

# ! 3 4 2 /

-ARKET 3TREET 3AN &RANCISCO #! V F

WWW HARVESTURBAN COM

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Teaser construction signage

your urban market coming soon

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Teaser construction signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Final window signage: films

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Final window signage: banners

HARVEST URBAN MARKET

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

HARVEST URBAN MARKET

HARVEST URBAN MARKET

Case Study: Harvest Urban Market

+0# /6.#&3

X )BS WFTU *%

Harvest Urban 4 B O 'S BMarket ODJTDP $ "

$-*&/5

(JMMFT %F 4BVMOJFST

Rebranding ,

$ 0 / 5" $ 5

(JMMFT %F 4BVMOJFST

% "5 &

7&34*0/

1" ( &

&YUFSJPS CBOOFST

4 5 6 % * 0

C l i e n t P r o j ec t

8 * - - * " . 4 " - * 5 % & 4 * ( /

UI 4USFFU

XN!XNTBMJUEFTJHO DPN


Final window signage: banners

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Final window signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Final window signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Final window signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Final window signage

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Shopping bags

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Uniform

&2/.4 hHv IS v TALL PRINTS WHITE VERY SOLID COVERAGE #ENTERED AS SHOWN ARROWS DO NOT PRINT

"!#+ TEST IS v WIDE PRINTS BLACK #ENTERED AND POSITIONED AS SHOWN

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Uniform

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


In-store signage

SANDWICHES MADE TO ORDER

; BREAD =

; MEAT =

; EXTRAS =

ALL CHEESES ADD AVOCADO ADD ALL MEATS ADD

WHEAT POTATO ROSEMARY RYE FOCCACIA ROLL

; CHEESE =

SWISS CHEDDAR BRIE FRESH MOZZARELLA

; VEGETARIAN =

MARINATED TOFU HUMMUS SOY RIBS EGG SALAD

TURKEY TUNA SALAD CHICKEN SALAD HAM ROAST BEEF SALAMI PROSCIUTTO MORTADELLA

; CHOICE OF =

GARLIC AIOLI VEGAN LETTUCE TOMATO RED ONION DIJON HONEY MUSTARD AVOCADO

; PANINIS = ROASTED RED BELL PEPPER GOAT CHEESE W BASIL PESTO HAM CHEESE TOMATO PROSCIUTTO FRESH MOZZARELLA ARUGULA SUNDRIED TOMATO PESTO TURKEY SWISS CHEESE ARUGULA W GARLIC AIOLI

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Holiday/spring banners

FRESH

FESTIVE

COOKIN

HOLIDAYS HOLIDAYS HOLIDAYS

CATERED

READY

HOLIDAYS HOLIDAYS

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

COOKED READY TO GO Case GOOD EATS Study: Harvest FEAST GOOD TO GO

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding

Urban Market


Advertising

7(%2% 3/-! 3(/03 &/2 ! &5,, "!3+%4

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Advertising FRESH ORGANIC PRODUCE CAFĂ? BAKED GOODS 4HE NEIGHBORHOOD MARKET PREPARED MEALS YOU VE BEEN WAITING FOR . % 7 3 / - ! , / # !4 ) / . ˆ / 0 % . 4 ( ) 3 * 5 ,9 7E CAN T WAIT TO SEE YOU IN OUR NEW 3/-! STORE

FRESH ORGANIC PRODUCE CAFĂ? BAKED GOODS PREPARED MEALS

"RING THIS CARD AND HAVE A &2%% CUP OF HOUSE COFFEE ON US

# ! 3 4 2 /

-ARKET 3TREET 3AN &RANCISCO 3 / - !

TH 3TREET 3AN &RANCISCO # ! 3 4 2 /

3 / - !

-ARKET 3TREET 3AN &RANCISCO HARVESTURBAN COM

TH 3TREET 3AN &RANCISCO HARVESTURBAN COM

HARVESTURBAN COM 4 5 6 % * 0 UI 4USFFU 4 B O ' S B O D J T D P $ "

8 * - - * " . 4 " - * 5 % & 4 * ( /

,

XN!XNTBMJUEFTJHO DPN

William Salit Design

+0# /6.#&3

X )BS WFTU *%

$-*&/5

(JMMFT %F 4BVMOJFST

$ 0 / 5" $ 5

(JMMFT %F 4BVMOJFST

% "5 &

7&34*0/ 4612 18th Street 1" ( & 1S P N P D B S E San Francisco, CA 94114

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Outcome: A well-reviewed, popular, successful expansion

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Outcome: A well-reviewed, popular, successful expansion

4612 18th Street San Francisco, CA 94114

William Salit Design

v 415 558-9215 F 415 558-9024 E wm@wmsalitdesign.com W wmsalitdesign.com

Case Study: Harvest Urban Market

C l i e n t

Harvest Urban Market

P r o j ec t

Rebranding


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.